Adeasting ° RADIO 4, JD G 'L

JULY 13, 1964 50 CENTS 33D YEAR ii 1,t

/'v 1 .y I /PC ` V1:1 /,/ d C'j qi 4' 7 adeaSting ° RADIO 4, JD G 'l

Translating CATV to pay TV is costly and difficult. p27 GOP convention: act one of unprecedented coverage. p32 Broadcasters urged to make editorials more aggressive. p58 FCC to use computer for new UHF allocation table. p.52

COMPLETE INDEX PAGE 7

The final toucf"that makes th

- e :o - e a .3 a plc re °f ,co p KOB -I: . Albuquerq e orfdlk- Newport News - Radio is also the finishing touch - -to your media picture. WSB Atlanta KFAB Omaha It reinforces your other advertising by constantly remind- WGR Buffalo KPOJ Portland ing people to buy your product. Spot Radio is the final WGN .... Chicago WRNL Richmond touch that makes the sale! WLW Cincinnati WROC Rochester WDOK ...... Cleveland KCRA Sacramento WFAA Dallas -Ft. Worth RADIG DIVISION KALL Salt Lake City KBTR Denver WOAI San Antonio KDAL DuluthSuperior KFMB San Diego KPRC Houston KYA San Francisco WDAF Kansas City KMA Shenandoah EDWARD PETRY &;CO., INC. KARK Little Rock WINZ Miami WGTO Tampa -Lakeland Orlando KSTP Minneapolis -St. Paul KVOO Tulsa Intermountain Network Radio New York Worldwide THE ORIGINAL STATION REF' R

NEW YORK CHICAGO ATLANTA BOSTON DALLAS DETROIT LOS ANGELES PHILADELPHIA SAN FRANCISCO ST. LOUIS The Major Dramatic Series of the 1964 -65 Season

"DECISION: The Conflicts of Harry S. Truman;" Among the first stations to license this series are is a series of 26 dramatic half -hours destined to the seven Metropolitan Broadcasting stations, make television history. Mr.Truman is the first Pres- WNEW -TV New York, WTTG Washington, D.C., ident ever to participate in a series of television KTTV Los Angeles, KMBC -TV Kansas City, KOVR dramatizations, disclosing his innermost thoughts Stockton, Cal., WTVP Decatur, Illinois, and WTVH and conflicts at the time he made the most criti- Peoria. Others include WHDH -TV Boston,WMAR- cal decisions of his administration. As "Decision" TV Baltimore, WBKB Chicago, KPIX San Francisco, unfolds the critical issues of that chaotic era, many of the events and conflicts that confront the world WOOD -TV Grand Rapids, WTMJ -TV Milwaukee, today are brought into sharper focus. This story WTIC -TV Hartford, WDAU -TV Scranton, WTVJ is told with characteristic uninhibited Truman Miami, WJXT Jacksonville, WLOS -TV Asheville, commentary, revealing many newsworthy facts and WTVT Tampa, WSYR -TV Syracuse, KTVI St. Louis, opinions for the first time. KING -TV Seattle, KGW -TV Portland. SCREEN GEMS ^®; . t w i R + t - ® ,` , 4 eL v R N. ¢,: . -ai.t i ,_ %!._F , . : : = : ° T .. s91 e ' wt ° w : i',1 f pti '< I s,,, ,: w_ik O. ' ` It I - r '%_,va 3. + >1 ar_[. !!r_, +iLAa á \1 l s1frr 4.\ M ,17 ALA. FA , 1. a w- 11. 1.1p_ '.IA_7_A .% 4 i_Ql Il ,w l' I v >. o r N...7.1141.941%.,°\.., w i , ` w,l ... a1 r . , 1i `1 r1 ;.. w w4 \ t 1 i `91,: Ì! jr4 Ìf is .'111"' .wt1 A rRra.rr .. , ° s i. i r [email protected], ' MAI %,'ii if L' ri ,f ii 4 1! r 0r,/ _4 áii`_ii_r iiffiÌá áIL , , 3, IA °I g 4, 11 IL 11 114 1k sla ,` ! ël 'I 111R II " 9 4111 4 r 4 4 4 11.

. . __ .. . ,_ ,.... -_.. ..._ _ . - -- - _ _ -. ___.. ra _ Ilili ; _ --g41>!,.- 111!t*rat---- -. titit-a.-t-- -- 11/%lir//_I', tiMIB1l, _ . . - t _. ppff®® !` 'iAIPfíll 1 ...iAlr, +`\7RR . 11 °:;14gan mu . .. !S . i . , ..... J g --..` _ =

.,-...- .. - .... .JP."..es .atfrl,f.. airIMÍltr w vü.Yti -.--«.. ..w... tt ¢ . ' u i4tNt ._ . . . ; _.-,3 e~ .7CF3; ":` _-....,_ ' ._ _+:..,:r^-.r. --- ,4. ..,5 ._...... ,. i 1-1 ...

7 C Rising now to completion for occupancy in 1965 is one of the wonders of both the sports O R f' S and the construction worlds - the first air -conditioned domed stadium. The immense interior is automated for conversion from baseball to football to great conventions by PORT: push-button control, and each event will run on schedule - just as Houston stays on schedule in its date with destiny. And, in Houston, the people who build to that future )USTON with courage and imagination watch KTRK TV. RELAX Let W- GA1L.TV do youno saRes worck. lit As the onatst2ndin g selling gnedluum :in the Lr/:r/York TV rnma.ket.

MULTI-CITY TV MARKET

,VIALIAIA$1,0

noomsourc, tovissuac ..o.

...... ".;;;;; 'SHAMOKIN.

";IMt '1441/AFP'';;SCNOILloLL

"" READING "ANON HARRISBURG ..... an. CLIMIERLAND YORK SHIAMINSRIIRO LANCASTER CIA

A Ks YORK A ..... COATTSVIUT Cl/ANN. REMO mm ...- WGAL-TV I R ANKLIN GETTYSBURG !TI?fT2.. cHA4, Aloolorf +% ..... GARROTE an. caonn. Channel 8 WESTMINSTER aon.... Lancaster, Pa. A STEINMAN STATION Clair McCollough, Pres. iLOUSOLIN Representative: The MEEKER Company, Inc. New York Chicago Los Angeles San Francisco 316,000 WATTS

4 BROADCASTING, July 13, 1964 FCC looks at wire CLOSED CIRCUIT On its own motion FCC last week decided to get its feet wet in non - broadcast television -both CATV and piggyback announcements. Advertis- supported by monitoring data from pay TV. It authorized, out of current ers who have relied on use of multiple Broadcast Advertisers Reports. During product announcements in their TV BAR's June monitoring week, number funds, $20,000 appropriation for six - spot month economic and legal study of campaigning are incensed over of spot messages in New York was premium 12.5% these areas, including microwave re- rates that some stations have below comparable week of begun to charge since NAB took 1963 (4,813 vs. 5,499). Biggest lays. Study will not be connected with units stand. From them come such com- drops were in ID's and 20's. Minutes any program of regulation and is de- ments as, ".Now we have to pay more just about held their own; they repre- signed to provide foundation upon to a station to carry the same type of sented 76% of all units carried. which FCC may build later. commercial the station carried for less in its periods, busi- It's expected FCC will retain Dr. money several months ago. Our whole Even best spot ness is notoriously uneven, varying Martin H. Seiden, 30 -year -old econo- cost structure in spot now goes up- mist of Washington, to head inde- or, if we attempt to balance things, widely from market to market. But pendent study unit to be established we'll have to use fewer stations." this is first time BAR officials can re- under Broadcast Bureau. Dr. Seiden call New York's unit count declining when business generally was good. participated in analysis of economics Early in the game Because New York is often regarded of television broadcasting for CBS - TV Affiliates Association in its rate Stories that Milwaukee Braves will as bell-cow in spot business, observers negotiations with network (BROADCAST- move to Atlanta where they reportedly will be watching to see whether signs ING, Feb. 24). He holds degrees from have been guaranteed a $7.5 million, of let -up appear later in other mar- Columbia U. and City College of New five -year contract for seven -state TV kets. If so, they think it may reflect York and has been practicing in Wash- network appear slightly premature. election fever that then might continue ington with Economic Associates Inc. Radio -TV people in Atlanta want ma- until November balloting. They don't Attorney for unit and secretary will jor league ball club in city and will seem to anticipate general downturn, be assigned from present staff. pay top dollar for rights, but so far no however. Rather, they tend to think one has signed any checks. that, at worst, summer business won't be running ahead of last year's levels. NAB sweepstakes One Atlanta broadcaster says there will be "real rat race" to get broad- Although no formal surveys luncheon have cast concession -if team moves. Only Summit been made, preponderant broadcaster action to date has been study of geog- opinion favors broadcaster, rather than raphy and how "logical" network Five-man executive committee of public figure, as successor to NAB could be carved out. National Association of Broadcasters President Collins (story page 44). will have luncheon session with FCC There's still some sentiment for public members on Wednesday (July 15), figure (two governors, one member of Musicians want quotas day after joint board session in Chi- and Congress junior cabinet member Campaign to pull teeth of Lea Act cago to consider interim operation were mentioned). And there's been adopted in 1946, which prevents mu- with departure of President LeRoy talk favoring FCC Commissioners federal civil rights sic unions from fixing quotas of musi- Collins to become Fred W. Ford and Robert E. Lee. cians for broadcast stations, was ap- trouble- shooter. According to Joint Leading broadcaster in speculation: Willard Schroeder, proved in hitherto unpublicized resolu- Board Chairman Clair R. McCollough, Steinman Sta- WOOD- AM -FM -TV Rapids, lunch- tion adopted at annual convention of Grand tions, Lancaster, Pa. eon was with Chairman E. American Federation of Musicians in arranged William establish Portland, Ore., last month. Represent- Henry to relations and advise of actions at Chicago Premiums for piggybacks ative Frank Thompson Jr. (D -N. J.), FCC session. who addressed convention, reportedly In new pricing move, CBS -owned will be urged to offer legislation to TV stations have set policy of charg- Roadblock? ing advertisers higher rate for com- amend punitive section permitting mu- mercials that TV code classifies as sicians' locals to negotiate for station New company being formed by piggybacks. Though specifics are lack- quotas. He said last week, however, Avco Corp. (Crosley) and Meredith ing on whether premium is same on all that he had not been contacted. Publishing Co. to own and operate stations, wcss -TV New York is charg- Former Representative Clarence F. community antenna systems (BROAD- ing 15% premium for one -minute Lea (D- Calif.), author of bill, died CASTING, July 6) may have obstacle to commercial that is piggyback. WCBS- June 20. Measure swept through hurdle at FCC. Commission has no- TV'S policy is similar to price formula Congress in wake of onerous demands tice of inquiry outstanding on whether Westinghouse adopted earlier by of former AFM President lames C. broadcasters should be permitted to Broadcasting Co. (BROADCASTING, June Petrillo and carried proviso against Own CATV's (BROADCASTING, April : 10- 1) Stations eliminate second ID union featherbedding. 20). And although commission itself where is in all break positions ID has not acted some staff members as adjacent to one -minute piggyback want it to take hard look. No freeze where Soft spot in New York well as in participating programs has been imposed but it's noted that one of announcements in 60 -10 -60 National spot TV business is mov- FCC action on application for trans- cluster is piggyback. ing briskly, but some sentinels think fer of large CATV owner, H & B Piggyback issue continues to boil in they detect small cloud on horizon. American Corp., to RKO General, im- advance of Sept. I effective date of For reasons not yet clear, New York portant broadcast group owner, has new National Association of Broad- is one market where business shows been deferred pending conclusion of casters' code rules restricting use of signs of lagging. This diagnosis is inquiry.

Published every Monday, 53rd issue (Yearbook Number) published in January, by BROADCASTING PUBLICATIONS Inc., 1735 DeSales Street, N. W., Washington. D. C., 20036. Second -class postage paid at Washington, D. C.. and additional offices. of course Time -Life Broadcast is covering the conventions,* again. that's our business.

* for our audiences in the San Francisco team , , Grand Rapids WOOD and WOOD -TV Jim Bennett Les Dodds Indianapolis WFBM and WFBM -TV Norris Brock Bob Gamble TIME Minneapolis WTCN and WTCN -TV Dick Cheverton Pat Higgins Denver KLZ and KLZ -TV Carl Coleman Bill Roberts LIFE San Diego KOGO and KOGO -TV Ernie Crisp Edgar Smith BROADCAST Bakersfield KEROTV Rollie Dalquist Max Wolf WEEK IN BRIEF

Those who think CATV systems could be turned into Plank to spank "increased" government manipulation of pay -TV outlets with little more than the flip of a switch broadcasting asked of GOP platform committee by Dr. should reconsider. It would require a lot of money, time Frank Stanton. Specifics cited: equal time law, program and effort, BROADCASTING study shows. See ... reporting forms, commercial limitation attempts. See ... CATV INTO PAY TV? ... 27 GOP HEARS STANTON ... 33

Smoke -filled rooms at GOP convention are likely to be An engagement became a marriage last week as Adver- brightly lit -by TV floodlights. Broadcasters have set up tising Association of the West voted to make permanent staggering amount of equipment to milk news out of Cow its joint commission with Advertising Federation of Amer-

Palace quickly and completely. See .. . ica. Happy couple will move to Washington. See .. GOP STAGE -CENTER ... 32 AD GROUPS SOLIDIFY ... 36

NAB's joint board has to make a bundle of decisions, TV actors won't strike this summer. They agree with and new presidential choice may wait. Five -man interim producers on compromise hike in rerun payments. Actors committee to run show seems likely. Management study, asked for network rerun maximum of 280 %, up from 140 %; federation -type reorganization may be considered. See ... producers offered 145 %. Compromise: 155 %. See ... SUCCESSION AT NAB ... 44 RERUNS TO COST MORE ... 62

Senate Commerce Committee gave Collins the nod for FCC turns to computer for help in forming workable new federal job. First there was a lack of a quorum, a "allocation philosophy." Philosophical Univac will re- wrestling match, a series of accusations. Senator Strom examine the place of UHF outlets in suburban areas that

Thurmond was the major gad -fly. See ... receive big -city stations. See , . COLLINS CONFIRMATION ... 44 COMPUTER TO PICK UHF TABLE ... 52

FCC improvised new rule in fining WHAS -TV for not Conference told broadcast editorials should push new identifying sponsor of a political broadcast, Loevinger civil rights law, endorse political candidates. Speakers says. His dissent to $1,000 fine maintains identification agreed editorials need to be more aggressive, suggested was legal, even if it shouldn't have been. See .. . ways to be effective and provocative. See .. . DISSENT TO FINE ... 34 STRONGER EDITORIALS URGED ... 58

DEPARTMENTS

AT DEADLINE 9 INTERNATIONAL 70 &oailcastîiiq BROADCAST ADVERTISING 36 LEAD STORY 27 Published every Monday, 53rd issue BUSINESS BRIEFLY 40 THE MEDIA 44 (Yearbook Number) published in November by BROADCASTING PuBLICA- CHANGING HANDS 48 MONDAY MEMO 24 TIONS Inc. Second -class postage paid at Washington, D. C., and additional CLOSED CIRCUIT 5 OPEN MIKE 20 offices. COMMERCIALS IN PRODUCTION 42 PROGRAMING 58 Subscription prices: Annual subscription for 52 weekly issues $8.50. DATEBOOK 14 WEEK'S HEADLINERS 10 Annual subscription including Year- book Number $13.50. Add $2.00 per EDITORIAL PAGE 90 WEEK'S PROFILE 89 year for Canada and $4.00 for all other countries. Subscriber's occu- EQUIPMENT & ENGINEERING 52 pation required. Regular issues 50 cents per copy. Yearbook Number FANFARE 69 $5.00 per copy. Subscription orders and address FATES & FORTUNES 70 changes: Send to BROADCASTING Cir- .us culation Dept., 1735 DeSales Street, FILM SALES 62 N.W., Washington, D. C., 20036. On changes, please include both old and FINANCIAL REPORTS 66 new addresses plus address label from front cover of magazine. FOR THE RECORD 76

BROADCASTING, July 13, 1964 7 WTIC MEANS GREATEST COVERAGE T PERSONALITIES ADULT ACCEPTANCE DEDICATED SERVICE IN RICH, RICH

NEW VERMONT; HAMPSHIRE

SOUTHERN MASSACHUSETTS NEW ENGLAND WTIC 50,000 watts HARTFORD, CONNECTICUT

g BROADCASTING, July 13, 1964 Late news breaks on this page and on page 10 Complete coverage of week begins on page 27 AT DEADLIN IE

tor Williams: "I wish to emphatically York, died in that city on July 9. In Schroeder hits report that at no time either during the 1920's he worked on programing and meeting or before or since has there commercials for such radio favorites as been coercion of any kind by President Lucky Strike Hour and Palmolive Show. coercion idea Johnson." Adding detail to his account of meeting with President, Mr. Schroeder told 7 licensees oppose Says LBJ was 'gentlemanly' BROADCASTING last Friday that Presi- dent spoke in general terms about sacri- when prcposing Collins be fices men made when leaving private FCC overlap rules enterprise for public service and ex- released from NAB post pressed hope NAB would find way to Seven broadcast licensees last Friday let Mr. Collins take new assignment. "It (July 10) asked FCC to abandon its Willard Schroeder, chairman of ex- was done in a gentlemanly manner," newly adopted overlap rules. Joint pe- ecutive committee of National Associa- Mr. Schroeder said. Members of NAB tition said commission's "slide- rule" tion of Broadcasters, denied last Friday executive committee told President they regulation "is unjustified by any show- (July 10) that President Johnson had would recommend severance that would ing that the mechanical approach would coerced broadcasters into paying Le- be fair and acceptable to both Mr. Col- better serve the public interest than the Roy Collins substantial settlement when lins and association, said Mr. Schroeder. past case -by -case approach." releasing him from contract as NAB As agreed later that same day (June Licensees also asked commission to president. 26) after meeting with President, exec- stay Thursday (July 16) effective date Mr. Schroeder made statement in utive committee settled with Mr. Col- of new rules. telegram last Friday to Senator John lins for $60,000 plus incidentals (BROAD- Petition said service contours by J. Williams (R- Del.), who day before CASTING, June 29). which overlap cases are to be judged had said in Senate statement that he Mr. Schroeder reportedly sent his tel- have no relation to actual broadcast questioned propriety of Mr. Johnson's egram to Senator Williams at suggestion service supplied to public. Licensees intercession with NAB executive com- of Mr. Collins who said he was unable said if rules are not dropped FCC mittee on behalf of Mr. Collins, whom himself to comment on senator's re- should revise prohibition against grade President appointed as director of com- marks since he had not been present at B overlap of TV stations to grade A, as munity relations services, position cre- White House conference with NAB ex- under former rules. It also was sug- ated by Civil Rights Act (see page 44). ecutive committee. gested that 1 my /m contour of AM In his wire, Mr. Schroeder confirmed and FM stations is "arbitrary and capri- that NAB executive committee had niet Hartman dies in N.Y. cious" measurement. with President Johnson but that "con- Rules should not apply to package versations were limited to expressions Louis H. Hartman, 80, vice president sales of station groups, licensees said, of hope that NAB would enable Gov- and management supervisor at Grey or to applications for major changes in ernor Collins to consider his civil rights Advertising, New York and formerly overlapping stations. CBS has also assignment." Mr. Schroeder told Sena- president of L. H. Hartman Co., New asked for waiver for major change ap-

`Reorganize or dismantle' NAB: Hubbard cries `et tu'

Veteran broadcaster Stanley E. Time is ripe, Mr. Hubbard said, ficials: Hubbard said last Friday (July 10) for NAB "either to be reorganized "Every year the association op- that National Association of Broad- or dismantled." erates more like a government sub- casters ought to be "reorganized or Hits at Helffrich Mr. Hubbard sidized bureau with no regard for dismantled." Mr. Hubbard has been seemed particularly incensed at re- money or from whom it comes. The NAB member since association was cent speech by Stockton Helffrich, association has been a high- handed, founded and has served as NAB di- manager, New York code office, who lush operation -high expense ac- rector in past. said too many advertisers stretch lim- counts (association paid), directors' Mr. Hubbard issued his criticism its of credibility in their copy claims meetings at expensive resorts such as in letter to Willard Schroeder, chair- (BROADCASTING, June 29). Palm Springs, Florida, etc., all at the man of NAB joint board which "What other trade association expense of the members, some of meets Tuesday (July 14) to consider would countenance its officers and whom cannot afford such trips them- future operations (story page 44). employes attacking customers upon selves. The directors also have taken Mr. Hubbard wrote: whom we are dependent for our ex- it upon themselves to spend our "Events of the past years have istence?" Mr. Hubbard asked. "We money on grants which are in no convinced me more than ever that love our customers, and we don't in- way connected with our industry." the biggest threat to the existence of tend to stand by while anyone un- Hubbard stations are KSTP -AM -TV commercial radio and television in justly attacks them." Minneapolis -St. Paul, KOB -AM -TV Al- the United States is the National Mr. Hubbard also took a poke at buquerque, N. M., and wGTO Cy- Association of Broadcasters." alleged extravagance of NAB of- press Gardens, Fla.

more AT DEADLINE page 10

BROADCASTING, July 13, 1964 9 WEEK'S HEADLINERS TV goes to Congress

Jackie Cooper, Co., Atlanta, appointed broadcast crea- for excise tax cut serving as VP in tive manager in Coca -Cola's advertising charge of West department. N. C. Harrison Jr. named TV manufacturers and broadcasters Coast operations to succeed Mr. Harvey as advertising have teamed to present case to House for Screen Gems, manager of Fanta. Edgar G. Fritschel, Ways & Means Committee next week confirmed in po- formerly in charge of Coca -Cola's ra- for excise tax relief for all -channel sets. sition following dio-TV department, appointed to newly expiration of CBS - created post of media manager in ad- They intend to urge reduction of $5- TV option with vertising department. As broadcast $10 per set which allays fears that com- him to produce creative manager, Mr. Harvey will su- plete repeal of 10% impost would con- fall network se- pervise creation and development of stitute windfall for set makers. ries. Mr. Cooper, Mr. Cooper radio-TV advertising for Coca -Cola, Scheduled to testify during one hour one time child having full responsibility for company's set aside for cooperative presentation star in movies, was producer -star of broadcast material. He joined Coca - (tentatively set for July 27) are Del- Hennesey TV series. He succeeds Wil- Cola in 1948, has served in post at bert Mills, RCA Home Instruments Di- liam Dozier, who resigned to form Fanta since 1960. Mr. Harrison, with vision, for Electronic Industries Asso- Greenways Productions. Selmer L. Coca -Cola advertising staff since 1948, ciation; Vincent T. Wasilewski, execu- Chalif, executive director of network, will be responsible for all advertising, tive vice president, National Associa- sponsor and agency liaison for Screen sales promotion and equipment devel- tion of Broadcasters; William G. Har- Gems, will also be administrative assist- opment for products of Fanta Beverage ley, president, National Association of ant to Mr. Cooper. Co., including TAB and Sprite. Mr. Educational Broadcasters, and Mort Fritschel has been with Coca -Cola since Farr, representing National Appliance Richard D. Harvey, advertising and 1943. In newly created post he will be & Radio Dealers Association. sales promotion manager of Fanta Bev- point of contact for representatives of erage Co., division of The Coca -Cola radio -TV and other media. FCC approves sale of For other personnel changes of the week see FATES & FORTUNES Pennsylvania AM -FM plications, if there would be no increase derstanding of the American system of in overlap (see page 50). law and justice." Awards will be pre- FCC approval of 50% sale of WMGW- Joint petition was filed by American sented at ABA annual meeting in New AM-FM Meadville, Pa., by William H. Broadcasting Stations Inc., Corinthian York Aug. 13. Rich to owner of other half of stations, Television Corp., Great Western Broad- TV winners: CBS News for CBS Re- Alastair B. Martin and family, was casting Corp., Gulf Television Corp., ports "The Crisis of Presidential Suc- announced Friday (July 10). Price Indiana Broadcasting Corp., Midwest cession," University of Michigan TV was $150,000 and 10 -year employment of Mr. Rich as Television Inc. and WMT -TV Inc. Center for series of 20 educational film consultant at annual programs, A Quest for Certainty, and salary of $10,000. Regional Broadcast- Plautus Productions for "Blacklist" pro- ers Inc., licensee, also owns WPIC -AM- Dodd hearing gets gram from CBS -TV's The Defenders FM Sharon, Pa.; WGRD Grand Rapids series. Radio winner: KMPC Los An- and WTRU Muskegon, both Michigan, new tentative date geles for Heritage series. Certificates of and WKNY Kingston, N. Y. merit: WLWT(Tv) Cincinnati, KOMo Off -again, on -again plans for Senator Seattle, WTIC Hartford, Conn., and KDKA `Great War' Thomas J. Dodd's (D- Conn.) promised Pittsburgh. previewed probe of alleged violence and sex abuses on TV are now aimed at "a date around BBC -TV Enterprises, program distri- July 30." Staff is trying to discover if FCC may seek volunteers buting arm of British Broadcasting date will be acceptable to principals. Corp., on Friday (July 10) previewed. Hearing by Senate Juvenile Delin- on radio program form for first time in U. S., opening pro- quency Subcommittee, headed by Sen- gram of 26- episode The Great War ator Dodd, will have witnesses for all FCC is scheduled to hold special which BBC-TV will sell in this country three networks at same session, un- meeting today (Monday) on proposed in 25 or 40- minute versions. Series, like plans senator has proposed for sev- program reporting form for radio sta- which concentrates on historical sig- eral months (BROADCASTING. June 15). tions. nificance of World War I, has been on Last rescheduling of hearing had Discussion will be first on form since BBC -TV for past six weeks and also called for session June 30, but that was commission's oral proceedings June 30, has been sold in major countries of cancelled when parent Senate Judiciary in which representatives of broadcasting Europe. Committee ordered housekeeping meet- industry and public expressed views on ing of its own at same time. proposal (BROADCASTING, July 6). Commission reportedly hopes to en- Second try for KTXN(TV) list some radio stations as volunteers to Bar association selects complete form. This procedure would, KTxN(TV) (ch. 67) Austin, Tex., last it's believed, provide clearer picture of Friday (July 10) asked FCC to allocate media awards winners problems form would pose for licensees channel 30 to city. Station three weeks and commission. ago dropped request for channel 18. American Bar Association today Proposed reporting form for televi- Southwest Republic Corp., KTXN li- (Monday) is to announce winners of sion is undergoing that kind of labo- censee, said if request for channel 30 is 10 annual Silver Gavel awards to media ratory test, with two stations serving pushed along it can bring second station for works "contributing to public un- as volunteers. to Austin by fall.

10 BROADCASTING, July 13, 1964 TELEVISION TIMES PUBLISHED MONTHLY BY WARNER BROS. TELEVISION DIVISION

July 1964

ADD "DAKOTAS." Jack Elam (left) as Deputy J. D. Smith and Larry Ward as Marshal Frank Ragan co -star in new Warner Bros. off -network series of western hours, THE DAKOTAS. Ten most recent sales of program all involve stations that purchased one or more of other WB western hours. New markets for THE DAKOTAS include: New York, Los Angeles, Washington, Indiana- polis, Sacramento - Stockton, Columbus (O.), San Antonio, Lynch- burg- Roanoke, Mobile - Pensacola, and Corpus TENTH SALE TO WTVN -TV, COLUMBUS. Michael Kievman (left), WB -TV Christi. Series also stars Midwestern Sales Manager, picks up order for THE DAKOTAS from Robert Chad Everett and C. Wiegand, General Manager of WTVN -TV, Columbus, Ohio. Sale repre- Michael Greene as sents the tenth Warner Bros. property purchased by station, including all deputy marshals. six western hours and half- hours.

"HAWAIIAN EYE" CATCHES WOMEN AT 5 TO 6 PM. (L to r) Anthony Eisley, Connie Stevens, Robert Conrad and Poncie Ponce team up on HAWAIIAN EYE to deliver top woman audiences in their 5 to 6 pm time period in such markets as Los Angeles (Mon-Wed -Fri), San Francisco (Fri), and Greensboro -Winston -Salem (Mon thru Fri). New sales: Washington, New Orleans, Mobile -Pensacola.

VOTE "BUGS" TICKET. "BALLOT With the season of nomi- BOX BUNNY" nations and elections at hand, many stations are voting for the new WB cartoons package, SERIES '64. Starring Bugs Bunny and many of his world- renowned co -horts -Daffy Duck, Elmer Fudd, "CHEYENNE" ROPES 13 NEW MARKETS. In the Foghorn Leghorn, Road month of June alone, 13 stations bought the 107 - Runner, Yosemite Sam episode CHEYENNE series, starring Clint Walker. voTf and others -the package Big reason for sales surge on hour -long western: FOR includes 100 fully ani- impressive rating results in such markets as Cincin- HONEST mated cartoons lavishly nati (48% share), Sacramento -Stockton (40 %), SAM produced for theatrical Orlando- Daytona (41 %), Cedar Rapids -Waterloo distribution and never (49 %). New markets include: St. Petersburg, Des shown on network or Moines, Columbus (Ga.), Terre Haute, Augusta (Ga.), local television before. Bristol- Johnson City, Fort Wayne and Boise.

NOW IN DISTRIBUTION: 77 SUNSET STRIP ROOM FOR ONE MORE THE DAKOTAS THE GALLANT MEN HAWAIIAN EYE LAWMAN CHEYENNE MAVERICK SUGARFOOT BRONCO SURFSIDE 6 THE ROARING 20'S BOURBON STREET BEAT FEATURES: "WARNER BROS. ONE" CARTOONS: "WARNER BROS. -SERIES '64" WARNER BROS.TELEVISION DIVISION 666 Fifth Avenue, New York 19, N. Y. Circle 6 -1000

BROADCASTING, July 13, 1964 11 WITH THE PEOPLE WHO REALLY KNOW look how Minneapolis- St. Paul Ad Agency personnel score WCCO

S OF TOP ACCEPTANCE

Based on Charles Harriman Smith /Associates, Inc., estimates subject to qualifications which t,NCCO Radio will supply on request Performs Greatest Most Believability Service to the In Program and Twin Cities Commercial Content

78 °"

First Choice Programs Most Station for Favorably Advertising Mass Talked About Consumer Product

Carries Best Best The Best Overall Job Farm Service Play -by -Play Of News Programs Sports

WCCO RáDiO

19 2 4 1 9 6 4 90 6000 Nl11;H000 III THE 1'11NTNV:ES1

VOTE OF OVERWHELMING ACCEPTANCE: Want to know the advertising values and audience charac- teristics of radio stations in a market? Ask local advertising agency people who buy radio time. This was WCCO done in Minneapolis -St. Paul in a study by Charles Harriman Smith /Associates, Inc. The results add up to another vote of overwhelming acceptance for a RBDiO WCCO Radio, which makes clean sweep of every point of station -by- station comparison. Get the full MINNEAPOLIS ST. PAUL story from your WCCO Radio or CBS Radio Spot Northwest's Only 50,000 -Watt Sales representative. 1 -A Clear Channel Station RAD /O REPRESENTED BY CBS SPOT SALES DATEBOOK important meetings and Aug. 20 -23 -Tenth annual convention, Na- A calendar of tional Association of Radio Announcers, events in the field of communications. Ascot House, Chicago. Indicates first or revised listing. e Aug. 21 -22- Meeting of New Mexico Broad- casters Association, Kachina lodge, Taos. JULY Aug. 21 -22- Meeting of Oklahoma Broad- casters Association, Lawton. July 12 -18- Fourth annual Texas Association of Broadcasters college career guidance pro- Aug. 23 -29 -Sales management seminar gram in cooperation with University of sponsored by the National Association of Texas, Austin. Broadcasters in cooperation with the Radio boards of Advertising Bureau and the Television Bu- July 14- Special meeting of joint reau of Advertising. Harvard University, the National Association of Broadcasters, to Cambridge, determine administration of association in Mass. of the resignation of President the light Aug. 24 -Sept. 5-Major British manufac- YOU AND YOUR PRODUCT LeRoy Collins. O'Hare Inn, Chicago. turers in the field of broadcast communications will be displaying ARE IN GOOD HANDS WITH July 19- 20-Annual convention of Idaho their products (ra- Broadcasters Association. Speakers will be dio-TV receivers, tape recorders, compon- FCC Commisisoner Robert T. Bartley, Sher - ents and record players) at the 1964 Na- ril Taylor, NAB vice president for radio; tional Radio and Television Exhibition, un- WVON Charles Stone, NAB radio code manager, der the auspices of the British Radio Equip- Allan Shepard, states attorney general, and ment Manufacturers' Association. Demon- RADIO CHICAGO Bill Eames, CBS News. Ponderosa inn, stration sets will show 625 -line programs- Burley. the type transmitted on Britain's new BBC 2 program -as well as 405 -line transmis- Be secure in the knowledge that July 15-Annual meeting of members of sions. Earl's Court, London. your product is in good hands the Broadcast Pioneers, Hamilton Suite. Hotel Barclay, New York. Aug. 25- 28- Institute of Electrical and when advertised on WVON Chicago. Electronics Engineers summer general meet- July 20-31-Management seminar designed ing, Biltmore hotel, Los Angeles. Put your product in our hands and we'll for young advertising and marketing execu- Aug. 25- Western Electronic it to the buyers' ears ...'cause we're tives and sponsored by the Advertising 28- Show and deliver Federation of America. Halsey Davidson of Convention, Los Angeles. Twenty technical STILL YOUR NO. 1 NEGRO STATION. Northwood Institute and formerly an exec- morning sessions at Statler- Hilton; 1,200 ex- utive of Campbell -Ewald Co., Detroit, will hibits at Sports Arena and Hollywood Park, serve as seminar coordinator. Northwood where visitors can attend five special after- WVON Radio 1450, Chicagoland Institute, Midland, Mich. noon sessions via closed circuit TV. Aug. 27 -30-Fall meeting of West Virginia BERNARD HOWARD 8 CO., INC., Nall Representatives July 20- 24-International Alliance of The- Broadcasters Association. The Greenbrier, atrical and Stage Employes' annual con- White Sulphur Springs. KEEP YOUR SMILE AT RADIO 1450 vention at Convention Hall, Louisville, Ky. 24 HOURS EVERYDAY Aug. 28 -29- Meeting of Arkansas Broadcast- Oct. 25 -26 - Meeting of Massachusetts ers Association, Coachman's inn, Little Rock. With thanks -or apologies (7) to Allstate Insurance Co. Broadcasters Association, Hotel Somerset, Boston. SEPTEMBER July 28 -31 -Third annual executive conference of the New York State Broadcast- Sept. 7- 11- International Conference on ers Association. Otesaga hotel, Coopers- Microwaves, Circuit Theory and Informa- town, N. Y. tion Theory, sponsored by Institute of Elec- trical Communication Engineers of Japan. Summaries and abstracts, which must be AUGUST written in English, should be sent to Dr. Aug. 4- Georgia Association of Broadcast- Kiyoshi Morita, chairman of Papers Com- ers forum on CATV and pay TV. Featured mittee, Institute of Electrical Communica- speakers will be Robert C. L'Heureux, gen- tion Engineers of Japan, 2 -8. Fujimicho, eral counsel of National Community Tele- Chiyoda -ku, Tokyo, Akasaka Prince hotel, vision Association; John Pinto, vice presi- Tokyo. dent of RKO General Phonevision Co.: Sept. 10 -11 - Michigan Association of Terry Lee, vice president for planning and Broadcasters annual fall meeting, Hidden development of Storer Broadcasting Co.; Valley, Gaylord, Mich. Vince Wasilewski, executive vice president of National Association of Broadcasters; Sept. 13 -15- Meeting of Louisiana Associa- W. Theodore Pierson, Pierson, Ball & Dowd, tion of Broadcasters, Capitol House, Baton GO Washington; Herb Jacobs, president of TV Rouge. Stations Inc., New York; Morton Leslie, from "On- the -spot" acting chairman of Television Accessory Sept. 18- 19- Meeting of Maine Association Manufacturers Association; William Put- to "On- the -screen" nam, president of WRLP -TV Greenfield, Mass.; Eugene Cogan, vice president and with the new media director of McCann -Erickson, Atlan- RAB CONFERENCE SCHEDULE ta. and Bruce Merrill, president of Ameco IMWM16 16 mm Inc., Phoenix, and chairman of National Dates and places for the Radio Ad- Community Television Association. Guests vertising Bureau's fall management sound film system will present brief prepared speeches, then conferences, as set by the RAB board be questioned by a panel of state broadcast- at its midyear meeting, are: ing association presidents. Advance regis- Sept. 17 -18 Tarrytown House, tration deadline is July 24. Riviera motel, - Atlanta. Tarrytown, N. Y. Sept. 21 -22 - Homestead, Hot Aug. 9- 15- Georgia Broadcast Executive Springs, Va. Management Seminar, Georgia State Col- lege, Atlanta. Sept. 28 -29-Far Horizons, Sara- sota, Fla. Aug. 16 -18- Summer convention of South Carolina Broadcasters Association, Ocean Oct. 1 -2 -Hyatt House, San Fran- Forest hotel, Myrtle Beach. cisco. Oct. 8- Western Aug. 16 -22 - Sales management seminar 9- Hills Lodge, sponsored by the National Association of Wagoner, Okla. (near Tulsa). Broadcasters in cooperation with the Radio Oct. 12 -13 -Hotel Moraine, Chi- Advertising Bureau and the Television Bu- cago. reau of Advertising. Stanford University, Stanford, Calif. Oct. 15 -16- Northland inn, De- troit. GO Aug. 18- Annual of stockholders meeting See ad following page 53. Desilu Inc., Hollywood.

14 BROADCASTING, July 13, 1964 Would you like to know in advance what a new TV show will do?

We'll not only give you total viewers but we'll a remarkable record of accuracy when the actual break it down into the best prospects for your midwinter ratings were tallied. particular products. For 75% of all 88 evening shows, our forecasts We can do this because the Ayer Program Analysis of total viewers were within three percentage points, staff has developed a procedure for depth estimates plus or minus. on what TV programs will do. And puts several thou- We picked -in advance of first performances - sand man -hours into it each season. 10 of the top 15 programs for men and women. Not just homes or sets tuned in. But the number of 11 of the top 15 for men and 11 of the top 15 for men, women and children. Young adults, older adults. children. Those are especially high percentages for show business. What we have here -and what advertisers can We'll be glad to tell you more about how you can surer to buy television. A lot have -is a better, way have this greater assurance of success in buying TV. of the gamble goes out. A lot of assurance comes in. The audience estimates we released last fall showed N. W. AYER & SON, INC.

AYER PROGRAM FORECASTS ARE MADE THIS WAY. This is one of our 95 program estimates for the coming season. (Name of show, which has never been on the air, on request.)

PROGRAM X STARTING DATE SEPTEMBER, 1964 ESTIMATED AUDIENCE .... NOV. -DEC., 1964

CHILDREN WOMEN MEN 16 15 15

13 12

% RATING 10 9 8 7

2.9 2.6 2.0 MILLIONS 1.6 1.6 1.3

AGE: 2 -5 6 -11 12 -17 18-34 35 -49 50+ 18 -34 35.49 50+

BROADCASTING, July 13, 1964 15 The San Francisco Giants The undeniable stature of Chet Huntley skills of their NBC News colleagues, Chet and David Brinkley, and their unconven- and David are among the best reasons we tional approach to a Convention, make them know for following the REPUBLICAN CON- the team to watch at San Francisco this VENTION on the NBC Television Network. week. Backed by all the experience and STARTING TODAY. JULY 13TH Look to NBC for the best combination of news, entertainment and sports. of Broadcasters, Poland Spring (tentative). Sept. 18 -Radio programing clinic held by National Association of Broadcasters' program . study committee. Rickey's. Hyatt House, Palo Alto, Calif. -' Sept. 18- Deadline for reply comments on FCC rulemaking to govern grants in microwave services to systems supplying community antenna operators with facilities. Sept. 18- Comments are due on the FCC's inquiry into the ownership of community antenna television systems by TV licensees. Sept. 20- 22- Meeting of Nebraska Broad- casters Association, Holiday Inn, Grand Is- land. Sept. 21 -Radio programing clinic held by National Association of Broadcasters' program study committee. Chicago Plaza motor Hotel, Memphis. Sept. 23 -Radio programing clinic held by National Association of Broadcasters' program study committee. Palm Town House motor inn, Omaha. Sept. 23 -25 -Fall meeting of Electronic In- dustries Association, statler- Hilton hotel, Boston. Sept. 24 -26 -Fall meeting of the Minnesota Broadcasters Association. Speaker will be FCC Commissioner Lee Loevinger. Shera- ton -Ritz hotel, Minneapolis. Sept. 25-Radio programing clinic held by National Association of Broadcasters' program study committee. Hilton Inn, Tarry- town, N. Y. Sept. 25 -26 -Utah Broadcasters Association convention, Royal Inn, Provo. . Sept. 27 -Oct. 2- Ninety -sixth annual technical conference of Society of Motion Pic- ture & Television Engineers, Commodore hotel, New York.

OCTOBER Oct. 4 -5 -Fall meeting of the Texas Asso- ciation of broadcasters, Hotel Texas, Fort Worth. Oct. 4 -6- Meeting of North Carolina Asso- ciation of Broadcasters, Grove Park Inn, Asheville. Oct. 5- 8-Fall convention of New Jersey Broadcasters Association, Nassau Inn, Princeton. Oct. 8- 9- Meeting of Tennessee Association of Broadcasters, Mountain View hotel, Gat - linburg. . Oct. 8- 10-Meeting of Alabama Broadcast- ers Association, Tuscaloosa. Oct. 15 -16- Meeting of Indiana Broadcast- A TIME TO GO WILD ers Association, Marott hotel, Indianapolis. In San Francisco, Dave McElhatton rules morning radio with a lighthearted Oct. 16 -Reply comments are due on the ham, a Friendly pianist called Clyde. McElmania is exhibited six days a FCC's inquiry into the ownership of com- week by hordes of highly educated, extremely prosperous, and very free - munity antenna television systems by TV spending San Franciscans, Oaklanders, and others who stay glued, unbreak- licensees. Former deadline was Aug. 15. ably, to McElhatton in the Morning. These adult, otherwise rational Oct. 19 -21 -Fall meeting of the Kentucky listeners simply can't break the McElhabit. Get your free copy of last year's Broadcasters Association. Jennie Wiley State completely useless, totally obsolete almanac, said Dave at 6:25 a.m. re- Park, near Prestonburg. cently. Four hundred McElmaniacs, as far as 500 miles distant, responded Oct. 19 -21- Twentieth annual meeting of within 24 hours. If he does that for free, think what he does for his paying National Electronics Conference. Additional advertisers. Then buy. information may be obtained from R. J. Napolitan, NEC, 228 North LaSalle Street, Chicago. McCormick Place, Chicago. AND A TIME TO BE QUIET Oct. 21 -23- Fourth annual general meeting Happiness is An Evening with Al Douglas. Charm is what he uses to disarm of the Institute of Broadcasting Financial interesting guests (they tell Al what they wouldn't tell a diary) every week- Management, Sheraton -Cadillac hotel, De- night. Curiosity is what keeps listeners coming back for: excerpts from troit. idea- making books ... magazines just off the press ... fine music ... a variety Oct. 21- 23-Fourth International Film & of entertainments from Al Douglas. Responsive is the listener. (Announce- TV Festival of New York, to be held in ments on just five programs moved 900 Cream of Wheat "Growth Charts. ") conjunction with the eighth annual Indus- Happy is the advertiser. trial Film and Audio-Visual Exhibition. New York Hilton hotel. For additional information, write: Industrial Exhibitions Inc, Foreground programming molds opinions, delivers adult response. In San 17 East 45th Street, New York 17. Francisco, the talk of the town is the buy of the town. Kam RADIO Oct. 22- 23- Missouri Broadcasters Associa- tion, Ramada Inn, Jefferson City. Oct. 27 -30- Western region convention of A CBS Owned Station represented by CBS Radio Spot Sales. Indicates first or revised listing.

18 (DATEBOOK) BROADCASTING, July 13, 1964 No extra charge for color spots!

It's true! WFGA -TV was built from the ground up films, tapes, or just the scripts. With over 6 years of for color, and we use it for everything possible...news, color experience, this is a great place to test colo' weather, station breaks, feature programs, even promos. commercials, too. See your PGW "Colonel" abr So send us your color spots, whether they be slides, WFGA -TV, the Southeast's most colorful sta'

WFGA-TV /JACKSONVILLE AN AFFILIATE OF WOMETCO ENTERPRISES. INC. the American Association of Advertising General Foods Corp. Waldorf -Astoria hotel. Agencies, Beverly Hilton hotel, Beverly New York. Hills, Calif. Oct. 28 -30- Twelfth annual marketing con- NOVEMBER ference of the National Industrial Confer- ence Board Inc. Nov. 18 -17-Fall meeting of Oregon Asso- Speakers and participants ciation of Broadcasters, featuring reception include Thomas B. McCabe Jr., Scott Paper for state legislators, Marion motor hotel, Co.; K. E. Staley, General Motors Corp.; Salem. Donald M. Kendall, Pepsi -Cola Co.; Arch C. West, Frito -Lay Inc.; Jack Northrup, Purex Nov. 18- 18- Annual convention of the Corp.; Philip L. Bondy, General Cigar Co.; Broadcasters' Promotion Association, Pick - William G. Mennen Jr., The Mennen Co.; Congress hotel, Chicago. Seymour Marshak, Lincoln -Mercury divi- Nov. 17- 19- Television Bureau of Advertis- sion of Ford Motor Co.; J. Emmett Judge, ing's 10th annual meeting, New York Hilton Westinghouse Electric Corp.; Alvin Griese- hotel, New York. dieck Jr., Falstaff Brewing Corp., and Charles T. Pope, Birds Eye division of Indicates first or revised listing.

OPEN MIKE® CONTINENTAL Cooperative effort would be to treat them as whiskey and CLASSROOM automobiles are treated: to forbid their EDITOR: Thank you for your excellent sale to, and operation by, minors... . Just bought by Lin article in BROADCASTING, June 15 (on The nation already is well aware of the study, commissioned by McHugh the surgeon general's report stating that Mason, Program Direc- and Hoffman, of viewer attitudes and there is a correlation between lung tor of WLBW -TV Miami, reaction to TV programing and com- cancer and cigarettes, though the report did not purport to be conclusive. The Florida. 160 Award - mercials] , . . we appreciate the fine cooperation public will continue to be informed of Winning half hours on extended for exposing, as much as allowable, the work of our additional developments in the surgeon The Structure and organization. general's findings, through the news- Functions of American We would like 500 reprints of this papers, radio, magazines and television, Government. article for our use and Social Research and should make its decision on Inc., which conducted the study, would whether to smoke or not smoke on the basis individual like 250. Peter S. Hoffman, vice pres- of judgment and pref- ident, McHugh and Hoffman Inc., Bir- erence -and not by means of a scare CALL NBC FILMS mingham, Mich. campaign imposed by a government agency. The FTC's directive is a bad one, an An FTC cure that kills? unnecessary one, and should be done away with. -Charles H. Crutchfield, WTRF -TV BOARD EDITOR: Let us hope that the exercise president, Jefferson Standard Broadcast- in expediency by the Federal Trade ing Co., Charlotte, N. C. FACE VALUES! "I'm having a Commission concerning regulation wonderful time at your party, of Charlie; if you don't believe it, tobacco advertising is not tested in the BBC goes underground 7 lust look at my wife's face!" courts. If it is-and if the decision fa- wtrf-tv Wheeling vors the NOW HEAR THIS! "If you FTC -what can we expect in EDITOR: American radio and television don't stop running that loud the future from this politically ap- lawn mower," yelled the neigh- have their critics, so we can all enjoy bor, "I'll go crazy." "It's too late," shouted pointed body? this comment from England: the neighbor, "I an hour stopped ago!" If manufacturers are required to state "It is a very sad thing no Inde- Wheeling wtrf-tv ... SHOE BUSINESS! With so many sneakers and that cigarettes are a distinct health haz- pendent Television Authority. It is on loafers getting a footing, no wonder the world ard and may lead to cancer, the door strike. All you can get on BBC is ten- is half shod! is open nis, cricket wtrf -N Wheeling and the precedent set for con- and now it is a documentary ONE LINERS! He was so timid, he wouldn't trols over a limitless number of prod- about moles." bend an IBM card! Too ma dumb blondes ucts and services. This is a are actually brilliant brunettes! She is so neat, direct quotation from a let- she spreads newspaper under the cuckoo clock! Could not automobile manufacturers ter received by my secretary, Olive He's so insignificant that his yawn isn't even catching! be required to paint on each car: Johnson, from her mother in Liverpool. Wheeling wtrf -tv "DANGER-this is an instrument of -Ben Strouse, president, WWDC Inc., VASTELAND, ROTTERDAM! Requests for sets Washington. of WlReffigies continue to pour in froln all destruction. Over 45,000 people were over the world. Hans Gout of Vasteland, Rot- killed because of automobiles last year. (Presumably Miss ' ^lam says his set will stimulate the whole Johnson's mother once Your life can be again has a choice of channels since the ^ivertising community. Strangely, a endangered if you own ITA strike is now settled [story this issue]). --,eland" some years back did and operate one, or if - USA adworld. your neighbor owns or operates one. "? CKWW, not CKLW Could not airplane companies be required to paint on each plane: "This EDITOR: THE JULY 6 BROADCASTING, y. airplane seats 126 people. Statistics PAGE 76, STATES THAT AL SHAVER, show that of every one million take -offs, SPORTSCASTER FROM WESTERN CANADA, lot one plane crashed. Board at your own and. risk "? WAS APPOINTED GENERAL MANAGER OF Ohio CKLW WINDSOR, THIS letails ONT. IS NOT COR- VTRF- We could go on and on, but the RECT. PRESIDENT AND GENERAL MAN- point is this-cigarette manufacturers AGER OF CKLW- AM -FM -TV IS S. C. are, in effect, being forced to testify RITCHIE. THERE HAS BEEN NO PERSONNEL against themselves by this FTC action. CHANGE AT CKLW. HAVE RECEIVED A far better way to handle cigarettes NUMEROUS QUERIES RE THIS AND WOULD

BROADCASTING, July 13, 1964 In the market on the move , , the station on the move , , . has the highest P.Q:

NEWS RADAR WEATHER

EDITORIALS

SPORTS

*PIONEER QUOTIENT: The measure of a television station's ability to develop new and better ways to serve the public.

WTVT pioneered with television's first one -hour informational program on Nov. 5, 1956, and started a nation -wide trend. Again, on Sept. 2, 1963, WTVT pioneered with the nation's first hour -and -a -half informational program. Now, over 22 hours each week of news, editorials, weather and sports are originated by WTVT and the CBS Television Network. Just as Florida is in the space age vanguard, so has WTVT remained in the television vanguard.

Six cities - Tampa, St. Petersburg, Clearwater, Lakeland, Bradenton and Sarasota - in the Tampa Bay region constitute the heart of the 21- county area served by WTVT .. , an area with over 11/2 million population delivering a whopping S2,314,46E1,000 in total retail sales (copr., 1964, Sales Management Survey of Buying Power; further reproduction not licensed).

THE WKY TELEVISION SYSTEM, INC. WTVT, Tampa -St. Petersburg WKY -TV & RADIO, Oklahoma City KTVT, Fort Warth- Dallas

THE KATZ AGENCY, INC. National Representatives TAMPA / ST. PETERSBURG

BROADCASTING, July 13, 1964 21 APPRECIATE SETTING THE RECORD BROADCASTING PUBLICATIONS INC. PRESIDENT SOL TAlsaon STRAIGHT.- George Sperry, CKLW -AM- VICE PRESIDENT MAURY LANG FM-TV, Ont. VICE PRESIDER, EDWIN H. JAMES Windsor, VICE PRESIDENT WINFn7.D R. Levi SECRETARY LAWRENCE B. TAISHOFF (Mr. Shaver is new general manager of TREASURER B. T. TAISHOFF CKWW Windsor, a new outlet that went on COMPTROLLER IRVING C. MILLER the air earlier this year. Similarity of call ASST. TREASURER JOANNE T. COWAN letters to CKLW contributed to the error). A thing of beauty Bróádcästinq EDITOR: Many thanks for that beautiful Week's Profile in BROADCASTING, Executive and publication headquarters: BROADCASTING -TELECASTING Bldg., 1735 DeSales June 29. I only hope I can live up to Street, N.W., Washington, D. C. ZIP code GO in no 20036. Telephone: 202 Metropolitan 8 -1022. it! There is a slight error which I a EDITOR AND PUBLISHER from "On- the -spot" way detracts from the story. had Sol Taishoff to "On- the -screen" two -year breather between acquiring WVMC and the Daily Republican -Reg- Editorial with the new ister. We purchased WVMC in October VICE PRESIDENT AND EXECUTIVE EDITOR Edwin C AVGYU 1 16 mm 1961 instead of August 1963 as the H. James EDITORIAL DIRECTOR (New York) sound film system account related. John F. Hurlbut, Rufus Crater president and general manager wvMc MANAGING EDITOR Mount Cannel, Ill. Art King SENIOR Eamon: Bruce Robertson (Holly- wood), Frederick M. Fitzgerald, Earl B. Abrams, Lawrence Christopher (Chicago), Who's got the baseball? Leonard Zeidenberg, David Berlyn (New York), Rocco Famighetti (New York): Asso- CIArE EDITORS: Sid Booth, Sherm Brodey, EDITOR: I am interested in obtaining a George Darlington; STAFF WRITERS: Gary Campbell. Barry Crickmer, Jim deBetten- list of the key radio and TV stations court, Larry Michie, Victor Rossi; EDrroiuAL broadcasting major league baseball ASSISTANTS: Bill Bayne. Sonya Lee Brock - stein, Tanii Oman; SECRETARY TO THE Pue - games along with the names of spon- LI9HER: Gladys Hall. sors.-H. H. Pull, Pine Lane Farm, Fort Wayne, Ind. Business VICE PRESIDENT AND GENERAL MANAGER (Tear sheets of the Feb. 24 and March 30 Maury Long issues of BROADCASTING, giving a full run- down of teams, sponsors, agencies, stations VICE PRESIDENT AND SALES MANAGER GO and estimated oayments for rights have Winfield R. Levi (New York) been forwarded.) ASSISTANT PUBLISH= See ad following page 53 Lawrence B. Taishoff SOUTHERN SALES MANAGER: Ed Sellers; PRO - Advice from past moTION MANAGER: George L. Dant; TRArric MANAGER: Harry Stevens; ADVERTISING Assisi.- Arms: Robert Sandor, Richard LePere, Carol EDITOR: Benjamin Franklin once said: Ann Cunningham, Claudette Artini; SECRE- WE DON'T "They who give up essential liberty in TARY TO THE GENERAL MANAGER: Doris Kelly a COMPTROLLER: Irving C. Miller: ASSISTANT TRADE QUALITY order to obtain little temporary safety AUDITOR: Eunice Weston. deserve neither liberty nor safety." FOR QUICK Take heed, NAB board. -Michael J. Publications and Circulation Johnson, senior, Telecommunications, DIRECTOR OF PUBLICATIONS "TOP" RATINGS University of Southern California, Los John P. Cosgrove Milton Adams, William Criger, David A. A ngeles. Cusick, Christer Jonsson, Edith Liu, James Williams. ...We get Bureaus A collector asks help Adult respect New York: 444 Madison Avenue, ZIP code 10022. Telephone: 212 Plaza 5 -8354. responsiveness EDITOR: I have a hobby of collecting EDITORIAL DIRECTOR: Rufus Crater; SENIOR and EDrroas: David Berlyn, Rocco Famighetti: old professional microphones. 1 am STAFF WRITERS: Jerry Seigel, John Gardiner, seeking an RCA Type 44 -A mike that Charles E. Karp, Ellen R. McCormick. ASSISTANT: Francis Bonovitch. was on the market in the early 1930's VICE PRESIDENT AND SALES MANAGER: Winfield and was quite popular with movie R. Levi; INSTITUTIONAL SALES MANAGER: Eleanor R. Manning; ADVERTISING REPRESENTA- makers and early broadcasters. If any- TreE: Robert T. Fennimore; ADVERTISING one could give me information where ASSISTANT: Beryl W. Stern. Chicago: 360 North Michigan Avenue, ZIP AM 610 KC this unit might be purchased, I would Code 60601. Telephone: 312 Central 6 -4115. FM 97.3 MC be grateful. Forrest W. Dixon, Route SENIOR EDITOR: Lawrence Christopher; Mm- WEST SALES MANAGER: Warren W. Middleton; 2, Box 320, Concord, N.C., 28025. ASSISTANT: Rose Adragna. MIAMI Hollywood: 1680 North Vine Street, ZIP FLORIDA code 90028. Telephone: 213 Hollywood 3 -3148. Search for voices SENIOR Emma: Bruce Robertson; WESTERN SALES MANAGER: Bill Merritt. ASSISTANT: Mar- lyn Stevens. Represented Toronto: 11 Burton Road, Zone 10. Tele- EDITOR: Mine is the only yakkity -yak phone: 416 Hudson 9-2694. CORRESPONDENT: by midnight till dawn show in Hawaii. We James Montagnes. George P. call ourselves the Night University of Hollingbery the air. BROADCASTING Magazine was founded in 1931 Company by Broadcasting Publications Inc., using the We are strong on history and for this title, BROADCASTING.-The News Magazine of reason I have a great need for record- the Fifth Estate. Broadcast Advertising COX BROADCASTING CORP. was acquired in 1932, Broadcast Reporter in ings of voices out of the past. Do you 1933 and Telecast. in 1953. BROADCASTING - WSB ATLANTA: WHIO DAYTON: WSOC know who has them ?-Sam Fisk, KGU TFLEcAsrnvo was introduced in 1946. FRANCISCO-OAKLAND Reg. U. S. Patent Office CHARLOTTE; KTVU SAN Honolulu. Copyright 1964: Broadcasting Publications Inc.

22 (OPEN MIKE) BROADCASTING, July 13, 1964 FRANK MARX, PRESIDENT ABC ENGINEERS, A DIVISION OF THE AMERICAN BROADCASTING COMPANY

Frank Marx knew what he wanted!

That's why he chose the Ampex VR -660 Video- the VR -660 made the team at ABC. It means tape* Television Recorder for ABC's political that this recorder lived up to our promises and convention coverage. You can't pull any punches met Frank Marx's tough standards for quality, on remote broadcasting equipment. You can't reliability and performance. There's a place for afford a "weak sister" on the team...every piece the standard -setting VR -660 on your broadcast- of gear has to take it...and come ing team, too. Ampex Corporation, back for more. Ampex is proud that AM PEX 401 Broadway, Redwood City, Calif. *TM Ampex Corp. MONDAYMEMO from Eugene 1. McCarthy, McCann -Erickson, Los Angeles

How spot radio can help itself

What is required to position spot ra- geographically; when we want to reach be just that. He should know his fa- dio competitively with other media seek- him (any seasonal emphasis); how we cilities and competitive stations and ing a significant share of a large adver- approach the problem creatively; what sell his property enthusiastically and tiser's budget? I would suggest a uni- media we are currently using and why. honestly. fied selling effort on the part of stations Our doors are always open to welcome We at McCann, Los Angeles, place and their representatives, using reliable you. a higher percentage of our total billings and meaningful statistical data, tailoring How would various stations in each in spot radio than does the industry. their effórt to an advertiser's specific market be factored into the kind of We do so because we have that much objectives. presentation I suggest? Based on reliable confidence in the medium. Our rationale The unified selling effort would com- research findings, I believe each station for the use of radio will vary with each prise enlightened associations of broad- could fall under any one or more of a different advertiser but we can probably casters in all markets, especially the top variety of classifications. For example, generalize in two broad categories: 50. These associations would, on a con- "adult stations," "younger set stations," The large budget advertiser -where tinuing basis, supply key information to "long hair" or "prestige stations," etc. radio is used in a secondary role under reps and the Radio Advertising Bureau. You might have a classification, the the umbrella of other media. Here ra- With this key information, spot radio "general grocery list," so called because dio will help with an ordinary effort. could be neatly packaged and analyzed of its appeal to and influence among In addition, where duplication of adver- at any market level grouping (top 10, the 18- 39- year -old housewife with an tising exists between radio and other top 50 and more) and at any penetra- average income and a larger family. media, radio offers the opportunity of tion level within markets (65 -70% Any station may qualify for a number presenting our advertising in a different household coverage with a frequency of of groups. When the agency selects climate where people could react more six times in a four -week period). This the category and the level of household favorably. would help the planner who must con- penetration (reach and frequency), a For the small budget advertiser, for sider media values covering broad areas number of different station combinations whom radio is a primary vehicle, the and make reasonable comparisons. may qualify. The salesman and rep medium offers him the opportunity of Facts Are Needed About reliable would still -sell and the agency would being more frequent with significant ad- and meaningful statistical data in at still buy specific stations. vertising messages for the dollars he has least each of the top 50 markets there Radio Salesmen The role of the ra- to invest than any other medium. By should be "reach and frequency" esti- dio salesman must change. I believe placing his entire budget in radio this mates for the use of general types of that a radio man should first be an ad- advertiser can be more impórtant and schedules on various combinations of vertising man with a knowledge of mar- dominant than if he scattered his funds stations -but including all stations. keting and understanding of an adver- over a few media or even if he invested There should also be demographic in- tiser's objectives. He should know a totally in any other medium. formation on the audience of each sta- good ad or commercial from a poor To the great advantages of radio - tion at different daily intervals to tell one. How can a radio man sell the con- flexibility in selecting days for advertis- us very specifically who and how many cept of radio without these ingredients? ing, flexibility in regulating the amount listen in the morning, during the day- A radio salesman should also be a of advertising weight daily or weekly, time, late afternoon and, yes, even at media man, aware of the strengths and frequent sales messages per dollar in- night. weaknesses of his competition. By com- vestment, exceptional cost efficiencies- Are they men or women? If women, petition, I'm not talking about the sta- add a unified industry selling effort us- are they housewives? What are their tion down the street but television, ing reliable, meaningful and statistical age groups? Are they low, middle or magazines, supplements, newspapers and data tailored to a specific advertiser's high income listeners? Did they attend billboards. How can you sell the con- problems. In this way radio will as- high school or are they all Ph.D.'s? Are cept of your medium intelligently un- suredly achieve its billion -dollar year your listeners from smaller families or less you really know the enemy? and assume a primary role for the larger families? Do they live in the so- Obviously, a radio salesman should media planner's consideration. called large counties or small ones? Does this type of information sound like too much for an agency or its client to expect? Well, this data is necessary and be assured that your competi- Eugene J. McCarthy, director of media tors for big budgets-especially maga- planning at McCann -Erickson, Los An- zines, supplements, and network tele- geles, and a member of the agency's plans vision supply almost all -will this data. board, earlier spent nine years with Young Furthermore, newspapers are improving & Rubicam in New York and San Fran- very significantly in the accumulation of such information. cisco. He has been selected to instruct in media at the proposed Institute of Tailor -Made Pitch Any major pres- Advanced Advertising Studies at the Uni- entation must be tailored to a specific advertiser. General marketing informa- versity of Southern California. This Mon- day Memo was a tion about an advertiser is usually avail- adapted from talk Mr. able at the agency. Here you may find McCarthy gave to the Southern California out the profile of the person we are try- Broadcasters Association. ing to reach (sex, age, income, education, etc.): where we want to reach him,

24 BROADCASTING, July 13, 1964 ..-".1C

SUMMER ON THE SOUND

Through the long hot summer, cool sounds of WELI - the station that makes New Haven a better buy! The station that reaches the bulging beaches of Connecticut! Cool music, on-the -spot marine reporting from our own yacht, complete sports, the reliable Long Island Sound of New Haven! Big -buy WELI /960/5000 Watts /The Sound of New Haven. NATIONAL: H -R REPRESENTATIVES; BOSTON: ECKELS & CO. WELI CG can get you ordered in Indiana. If you want greater sales on tap

for your beer products, brew up a schedule with ATS.

John F. DP,e, Jr.. Pr,idenf

IN TV: WSJV -TV (28), South Bend -Elkhart; WKJG -TV (33), Ft. Wayne RADIO: WTRC -AM and FM, Elkhart; WKJG -AM, Ft. Wayne NEWSPAPERS: The Elkhart Truth (Eve.); The Mishawaka Times (Morn.)

CALL

26 BROADCASTING, July 13, 1964 meeuaíDroiuIdastillq July 13, 1964, Vol. 67, No. 2 CATV into pay TV? Not so easy All those wire grids may seem ripe for conversion to pay systems, but hard look at probable costs turns up some formidable figures -and problems

What would it take to convert the tern that STV will use. STV has elabo- million worth of film, tape and slide community antenna television systems in rate electronic gear that, in a three -and- projection, monitoring and channel this country to subscription television a -half-minute interval, can interrogate transmission gear), but at least the operation? every subscriber's set and record which, fundamentals of an originating center. Nobody seems to have thought much if any, channel it is tuned to. No ex- Each CATV subscriber who bought about that question, although it has isting CATV cable is believed to have the pay TV service would have to be been widely assumed that the conver- the capacity to perform the STV -type fitted out with a pay -TV program se- sion is inevitable if the wired pay -TV of interrogation and response. CATV's lector unit. The raw cost of the unit system that is scheduled to begin pro- with modern cables could, however, be itself is running STV between $48.95 graming in Los Angeles on Friday adapted to carry simpler systems of in- and $56.02, depending on the total (July 17) turns out to be successful. terrogation and response. number of units STV eventually buys Last week BROADCASTING sought Out The originating point ( "head end," from Lear Siegler Co., its supplier (and opinion on the probable cost and tech- as it is called by wire system operators) one of its principal owners), and extra nical problems that would be involved of each CATV system would require expense would be incurred in installa- in a transformation of the 1,300 exist- extensive development. Head ends of tion. The program selector is the trig- ing CATV's into wired pay-TV systems. CATV's-except those relatively few gering device that enables the sub- The consensus: It would cost a lot - systems that feed rudimentary program- scriber to tune whatever pay -TV pro- from 50% to 150% of the original in- ing of their own into their systems -are gram he wants; it is also the monitor- vestment, depending on the type of pay equipped only to receive broadcast pro- ing device that tells the interrogation system to be installed. It would take grams and move them down the cable. and response center what, if anything, time-from two months to six months, Each CATV would have to have a the subscriber is tuned to. depending on the size of the CATV studio, perhaps not as extensive as If an individual CATV, converting and the complexity of the conversion. STV's Los Angeles operation (with $2 to an STV -type of pay operation, And these estimates apply only to CATV systems that have been built with up- to -date equipment. Many systems would have to be completely rewired. The STV Way The Los Angeles STV reveals more of its program plans pay system that has attracted all the attention is Subscription Television Inc. which has spent several million dollars With opening day less than two The lecturers and their topics will setting up equipment to deliver its three- weeks away for Subscription Televi- be: Dr. Arthur Schlesinger Jr., ad- channel television service to the first sion's new pay TV program service viser to the late President Kennedy, mile- square area it is exploiting (BRoAD- in Los Angeles, STV last week anon "The World We Want and How CASTING, June 29). Here's what it would nounced a number of program ac- to Get It "; Max Lerner, syndicated take to modify a modern CATV, equip- quisitions ranging from Ibsen's newspaper columnist, on "The Rev- ped already with high quality, multi- "Hedda Gabler" to lessons on olution of Values," and William channel cables for STV -type TV: bridge, and from lectures for serious - Laurence, prominent science report- Amplifiers on the main cable would minded adults to vocational guidance er, on "The Next 100 Years in Sci- have to be altered to carry the added for youthful viewers. ence." Alfred Sheinwold, foremost load of pay channels in frequencies im- In addition to the classic Ibsen bridge expert whose column, "Shein- mediately below the conventional TV drama, STV's new theatrical pro- wold on Bridge," appears in over 200 band, now occupied at the low end by grams include "A Country Scandal" metropolitan newspapers, will have channel 2. The addition of the lower - by Chekhov, with Franchot Tone an STV series of hour programs, band pay channels would be necessary and Mai Zetterling; "The Consul," a Bridge with Sheinwold. The voca- if the CATV operator wanted to retain musical drama by Gian Carlo tional guidance series, How Do You his regular distribution of off -the-air Menotti; "Glad Tidings," starring Get to Be ?, will employ Walter commercial TV service to which his Tallulah Bankhead, and "Show O'Keefe as host and moderator of CATV customers are accustomed Girl," a two -hour intimate review discussions of various careers by per- A wholly new two -way circuit starring Carol Channing. sons of established success. would have to be strung to accommodate the sophisticated monitoring sys-

BROADCASTING, July 13, 1964 21 PRICE OF TURNING CATV INTO PAY TV continued tion. Everything is just speculation." Mr. Shapp also expressed doubt that there could be an wanted to install its own interrogation affinity between pay per home for the additional equipment and for and response center and its own bill- TV CATV many years, even and modifications runs to almost $100 after (and if) pay TV became estab- ing machinery, the costs would run into per home for the -$55 coin box, $15 lished. His argument is that the ma- the millions. STV has spent $1 million to make the CATV system compatible jority of CATV's are in small markets on its I &R gear in Los Angeles, and with the -TV Telemeter pay process, whereas the future of pay TV is in its computers that read the I &R rec- $11 -$12 to modify the home tap -offs, major markets. ords of tuning and convert them into and $10 for other equipment and the billing reports are worth much more. cost of the central program originating Others, however, have predicted that But the STV system is regarded as studio. should CATV's get into pay TV, it the Cadillac of wired pay TV. There The Telemeter system, it's believed would be on a group scale. Scores, or are less sophisticated -and less costly by William C. Rubenstein, vice presi- even hundreds of CATV's might be - linked methods of converting CATV to pay dent of International Telemeter Co., to establish a sizable audience for TV. It was to appraise the range of and G. Brownstein, director of field the presentation of pay -TV programs. This would not costs, and problems, that might be in- engineering, is compatible with CATV. only assemble a large volved that BROADCASTING talked with Aside from the additional equipment enough audience to make it economical- several experts last week. needed to establish subchannel cir- ly feasible for pay TV, it's said, but As a basis for securing conversion cuits and a checking circuit to deter- there could also be a savings in billings. cost estimates (since none has ever mine whether the correct amount of Instead of each CATV having its own been publicized before), BROADCASTING coins has been inserted in the coin box, billing office, only one billing center set up, for illustrative purposes, a mod- no other channels are required. The could be established for all systems in ern seven -channel CATV system run- customary number of free TV channels the group. ning about 100 miles of trunk line serv- can be mixed with the three or four Coin Box Easier It's agreed by ing 5,000 customers. The initial invest- Telemeter program channels plus con- many engineers that the coin box in ment was figured as $500,000. trol circuits for each of the program the home, similar to the system of pay Estimates on Costs Using this sim- channels, and the combination can be TV used in Telemeter's operation in ulated CATV system as a foundation, transmitted over the already -installed Etobicoke, a Toronto suburb, would a number of CATV experts have esti- CATV cable (provided that it is of a make it cheaper to convert to pay TV. mated the costs that would be neces- quality high enough to carry the mixed It's also generally agreed, however, sary to modify it for pay TV. Their circuits). that the problem of collecting would be consensus is that the financial invest- Milton Shapp, president of the Jer- expensive. ment to do this would run anywhere rold Corp., the principal manufacturer Martin Malarkey, a pioneer CATV from 50% of the original cost to as of CATV equipment and owner of ma- operator, says: "As a former juke box much or more than the original invest- jority or part interests in a number of entrepreneur, I can tell you that collect- ment. CATV systems, emphasizes what others ing from a coin box is a big, big head- Charles E. Clements of Waterville, also say: ache." Mr. Malarkey was for a time Wash., a consulting engineer and spe- "There has never been a study made of associated with his family's music store cialist on CATV and a member of the just what has to be done to a CATV business in Pottsville, Pa. board of the National Community Tele- system to convert it to a pay TV opera- Aside from the work being done by vision Association, estimates that it STV on the West Coast only two or- would cost about $100,000 to modify ganizations have done anything about existing amplifiers, about $40,000 to the basics of a pay TV system in con- revise the head end, about $300,000 Comstock says pay TV junction with CATV. These are Tele- for the selector units at the subscribers' will have prompter and Teleglobe. The former TV sets, and about $200,000 for a DC commercials owns a number of CATV systems; the telephone line carrying 26 pairs to feed latter is a pay TV system originally in- billing information to the business of- Pay TV in the future will probably tended for over -the -air transmission. fice. The billing center, Mr. Clements carry commercials, Paul B. Comstock, Teleprompter more than five years calculated, would cost about $50,000, vice president for government affairs of ago demonstrated what it calls Key TV. for one of modest proportions. the National Association of Broadcast- In this, the black box is an "accept - This adds up to $690,000, almost ers, last week told the Los Angeles reject" device that notifies a central of- $200,000 above the original investment. Chamber of Commerce's committee on fice that a subscriber wants (or does Ed Schafer, sales manager of Entron state and local government. not want) a particular program. Inc., Silver Spring, Md., a CATV equip- "Conversion of free television to pay To adapt an existing CATV system ment manufacturer, estimates that a TV," he said, "is about as novel as the for Key TV operation requires the ad- revision of the amplifiers would cost first toll gate that was placed across a dition of a low- voltage auxiliary con- Roman about $100,000; of the head end, be- road in the Dark Ages. trol cable -which may be mounted on tween $30,000 to $40,000; and for the "The proposition of pay television the same poles or in the same under- without selectors in the home, about $300,000. commercials is probably only ground conduits as the coaxial trunk, a figment This adds up to $430,000- $440,000- of a brilliant imagination. and with the same hardware. The con- The likelihood almost the original cost. He figures the is that the converted trol cable terminates in a small relay medium would pulse code for billing data can be trans- also carry commercials box at each home. The coaxial cable mitted on the cable, using subaudible in some form." passes through this box undisturbed the tones. Referring to referendum on ap- and delivers broadcast channels as us- proval or disapproval Telemeter Study A different basis of pay TV sched- ual. When a Key TV program is avail- uled was used for a cost study made in to go before the California voters, able, one of the channels on the co- Mr. Comstock Montreal by Telemeter, which is the said: "If the people opt axial cable carries it into the house, for pay television, then advocate of coin -box pay TV. Using a the broadcasters but it is carrying a filter to prevent re- CATV system with a of this country will enter the field minimum of 25,- to ception. . Each customer desiring the serve 000 subscribers of whom 50% were pre- them." Key TV program can remove the filter sumed to sign up for pay TV, the cost by pushing the "accept" button on the 28 (LEAD STORY) BROADCASTING, July 19, 1964 BY POPULAR DEMAND imi4. Knocking 'em dead from K.C. to Hong Kong amm4 Renewed through 1970 in Los Angeles som4v. Renewed through 1966 in New York

Çeftx THE GAT

THIS IS THE CAT.

Unlike any other cat in the history of entertainment.

The world's most famous fe- line, starring in the one and only "Felix The Cat" cartoon series made for television. 260 FOUR MINUTE EPISODES IN B/W OR COLOR FTCP ©MCMLIX Felix The Cat Productions. Inc.

RANS ULZI, TELEVISION CORPORATION

NEW YORK, 625 Madison Avenue, PLaza 1 -3110 CHICAGO LOS ANGELES MIAMI BEACH ZURICH, SWITZERLAND

BROADCASTING, July 13, 1964 29 control box on top of the TV set. !SURE WE PAMPER Irving Kahn, president of Tele- prompter, is reluctant to talk figures on OUR LISTENERS.. the cost of converting an existing CATV system for pay -TV operation. He in- It's good 'business. We're loyal to them in what sists that the principal cost would be that of the additional cable, which he we program and they're loyal to us in listening. says would be relatively inexpensive, to we carry the Key TV impulse back to the Sometimes this means won't accept certain central office to register acceptance of commercials ... loud and repetitious ... the pay program. In a brochure on Key TV issued by humorous /dramatized ... liquor, cigarettes. Teleprompter some years ago, the cost was referred to in these words: "The Sometimes it means we won't play a musical relative simplicity of Key TV makes selection that in keeping with our rich, possible a cost of substantially less than isn't $100 per installation." This would full and genuinely beautiful musical format. amount to $500,000 for the 5,000 -customer sample installation mentioned Pampering pays! According to Pulse and /or above. Teleglobe Conversion Kit Teleglobe your own good judgment, KPOL provides in recent weeks has been offering a con- advertisers with the largest audience of version kit to CATV operators who may desire to enter the pay TV field. affluent adults of any Los Angeles radio station. The conversion package, according to Ira Kamen, Teleglobe executive vice Good business all around ... for advertisers president, includes amplifier by -pass listeners KPOL. units for each amplifier along the ca- ...... 99 ble. This permits two -way transmissions for billing information. The subscriber units would be leased to CATV system by Teleglobe. Mr. Kamen did not mention any required modification of the head end equipment. He estimates that for a system having 30 amplifiers, the conversion could be done for "several thousand dollars." Computing the 30 amplifiers on the basis of one every 2,000 feet, this would entail a 12 -mile trunk line. Other Problems Aside from the technical, there are two other significant problems. Many CATV systems are barred from making a per- program charge by the terms of the franchises they were granted by local govern- ments. The same prohibition is con- tained in some contracts that CATV signed with telephone companies for the right to use telephone poles to string CATV cables. All of these agreements would require renegotiation if the CATV's wanted to convert to pay TV. A good many CATV operators also feel that it would be bad psychology to try to convert their CATV customers into pay -TV subscribers. These opera- Unquote Hugh Murchison, KPOL tors think their future lies in an expansion of the systems as now consti- President. Details? Call H011y- tuted, with customers paying a regular service charge for broadcast signals wood 6- 4123... or, outside L.A., they could not as cheaply or depend- ably get by using their own antennas. call your local Raymer man. There are some CATV operators, however, who think that pay TV may be something more tangible than pie in the sky. As one of them put it last week: "After all, we've conditioned the public to the principle of paying for television. The next step, charging for each program, shouldn't be too dif- Distinguished Radio - Los Angeles ficult." 30 (LEAD STORY) BROADCASTING, July 13, 1984 If community service is a criterion in your weighing of a station's influence on people, WSOC -TV will score highly. Outstanding among recent staff -produced documentaries was "Pick Up the Pieces ". This program on rehabilitation of emotionally disturbed children at Alexander Children's Center in Charlotte earned high acclaim for WSOC -TV throughout the Carolinas. Charlotte's

FI VIfS affiliate. Represented by -R NBC -ABC P Y TV

AM KIVU, San Francisco -Oakland. Tr:0 COX BROADCASTING CORPORATION stations: WSB AM- FM -TV, Atlanta; WHIO AM- FM -TV. Dayton; WSOC AM- FM-TV, Charlotte; WIOD -FM, Miami;

BROADCASTING, July 13, 1964 31 SPECIAL REPORT

This row of microwave antennas atop the new San Fran- away. Planning for the technical facilities for the conven- cisco Hilton hotel will receive television signals of the tion began over a year ago and the Pacific Telephone & three major TV networks from the Cow Palace, eight miles Telegraph Co. has been installing gear since early spring.

GOP stage -center for radio -TV

Broadcasters ready tons of equipment, their 1,000 in 1960. Included in the approved list are 74 representatives of networks and stations thousands of miles of wire, for first in Australia, Austria, Canada, Finland, France, Great Britain, Hungary, Italy, of quadrennial political spectaculars Japan, Mexico, Russia, Sweden and West Germany. An individual breakdown last week showed that ABC News and CBS News happens at the Republican tion broadcast sites with more 1,- Whatever than each will have more than 500 editorial, National Convention in San Francisco 750 personnel and setting up 180 -200 technical and supervisory personnel on this week, the public will know about tons equipment, much it new and of of hand to cover events for radio and tele- it more quickly and in more detail than some revolutionary. The wire services vision, while NBC News listed its to- ever before. also were sending their largest staffs tal at 666, including 132 "peripheral ever to cover a convention for their The television and radio networks types" such as 14 members of the Bri- broadcasting and newspaper clients. have laid plans for an unprecedented tish Broadcasting Corp. who will be re- coverage effort as part of an overall In 1960 there were about 1,700 ra- porting events back to their own coun- political package that, before election dio-TV personnel in Chicago to cover try. Mutual said it would have about night is over, may cost them $10 mil- the Republican convention. This week 100 on hand to handle the audio pool lion more than they get back from poli- there will be more than 2,700 in San and regular MBS coverage. tical- coverage sponsors. Estimates last Francisco to cover the GOP. Pacific Telephone & Telegraph Co. week indicated that the networks will The Radio -TV Gallery of the House has had its work cut out for the conven- spend around $25 million in coverage of Representatives, which handle action. It installed: of the GOP and Democratic conven- creditation for the convention, said it 100 video channels for the net- tions, the campaigns and election re- had given credentials to 985 representa- works. sults, while their sponsorships may tives of 290 stations and groups. In 400 teletypewriter circuits. yield around $15 million. 1960 only 662 persons were accredited. 300 radio circuits for networks and In San Francisco, ABC, CBS, NBC The networks' more than 1,750 people independents. and Mutual were staffing their conven- represents a 75% increase compared to 36,000 miles of wire and cable.

32 BROADCASTING, July 13, 1964 300 extra public phone booths. will be July 13, 1 p.m. and 8 p.m.; July 50 special switchboards. 14, 7 p.m.; July 15, 4:30 p.m.; July 16, Stanton wants 350 fulltime employes on conven- 7:30 p.m., and, if necessary, July 17, tion activities. probably 7 p.m., (all times EDT.) Each TV network will be utilizing United Press International will have `freedom' plank about 60 tons of equipment, including more than 100 reporters, editors, pho- about 200,000 feet of wiring and cam- tographers and technicians on the era cable; 50 -60 TV cameras each; vi- scene, and more than 60 newsmen will Calls for GOP platform deo tape machines; hundreds of micro- form the core of the Associated Press phones, telephones, chairs, desks, lamps staff. to condemn 'increased' and miscellaneous equipment. Portions Sold NBC has completely The three television networks have sold its coverage, with Gulf Oil picking government interference come up with individual versions of up the complete convention- election compact, portable TV cameras, said to package. be capable of transmitting signals meet- American Tobacco Co. and the In- CBS Inc. President Dr. Frank Stan- ing studio standards. ABC has its Syl- stitute of Life Insurance each have ton called on the Republican party last vania Newschief, which it also used to bought a quarter of CBS time, and week to condemn "the increased" gov- help cover the Winter Olympics earlier Socony Mobil has purchased an eighth. ernment interference in radio and tele- this year; CBS has the Minicam Mark Three -eighths remained unsold as of vision programing. II, marketed through North America late last week, although the network ex- He made the request in an appear- Philips Co., and NBC is using "walk- pected most of this time would be sold ance Friday before the GOP resolutions ing TV stations" developed by RCA. on a participating basis. committee, in San Francisco. Dr. Stan- Equipment and Techniques Other About 80% of ABC's Republican ton, who was invited to appear, was the innovations are portable TV tape re- convention time has been purchased by only broadcast representative to testify corders; NBC's black beam sound -a six advertisers. Xerox has one-third, before the platform -drafting committee. system for transmitting sound that will with the remainder split up among Dr. Stanton recited a list of recom- give the network two additional audio Brown & Williamson Tobacco, Clairol, mended platform proposals affecting channels from the convention floor, Firestone Tire & Rubber, General Elec- the broadcasting industry, including a and ABC's laser beam communications tric and Lever Bros. call for repeal of Section 315 of the system, the first operational use of laser The Curtis Publishing Co., on behalf Communications Act -the equal time beams to transmit audio and video sig- of the Saturday Evening Post, will spon- provision. nals. Also noted were improved inter- sor Mutual's coverage of the conven- Dr. Stanton said that although Con- nal communications: ABC will operate tions, the election and next January's gress, in the Communications Act, "re- its own wire service that will keep in- inaugural ceremonies. strained" the commission from con- formation moving among the network's Only skeleton news and executive trolling programing, broadcasters are various command posts, and CBS has staffs will be manning network head- concerned that the "spirit" of the act individual vest-pocket receivers for quarters in New York this week, caus- is being violated by pointed questions some 50 key executives and news per- ing most officials to keep their fingers and raised -eyebrow comments from the sonnel. crossed that no other major news stor- FCC. Anticipated convention starting times ies will break anywhere else. Reporting Forms Ile said a case in

The CBS News anchor booth overlooking the Cow Palace tive area will house CBS News President Fred Friendly floor is a compact 20 feet by. 37 feet. The installation con- and Bill Leonard, executive producer, in close proximity tains a studio -control room -executive complex. The execu- to anchor man Walter Cronkite, giving all a clear view.

BROADCASTING, July 13, 1964 33 Political show draws FCC fine

Decision against WHAS -TV draws sharp dissent from Loevinger, joined by Cox

The FCC last week imposed a $1,000 fine on WHAS -TV Louisville, Ky., on a charge of violating its sponsorship identification rules in connection with a political broadcast last year. The action - taken on 4 -3 vote -drew a strong dissent from Commissioner Lee Loevinger. While NBC -TV's Huntley- Brinkley duo Goodman, vice president of news and He not only disputed the majority's con- as holds forth on the air, this trio will public affairs; William R. McAndrew, clusions but criticized its procedures be behind the scenes directing the executive vice president in charge of having denied the station due process network's coverage of this week's Re- NBC News, and Reuven Frank, execu- of law. a publican convention (I to r): Julian tive producer. He said the majority had adopted new interpretation of the sponsorship identification rule as it applies to polit- point is the proposed program reporting and television in a strait -jacket." and had applied it ex forms for radio and television which, Pending action on repeal of the sec- ical broadcasts, post facto. He also recommended a he said, require broadcasters to report tion, he said the platform should en- change in procedures in forfeiture cases what they program as well as how they dorse the proposal (HJR 247) to sus- to assure stations of a hearing in which make programing decisions. "At best," pend the equal -time requirements in the the counsel would have the he said, this is harassment; "at worst," 1964 presidential and vice presidential commission burden of proving a violation. it is an intrusion into what the public campaigns, as they were in 1960 - The majority favoring the fine was sees and hears that is outside the per - "when we had the greatest percentage composed of Chairman E. William Hen- missable limits for government inter- of eligible voters in history go to the ry and Commissioners Frederick W. ference in "a free people's affairs." polls." Ford, Robert T. Bartley and Robert E. The Republican platform, Dr. Stan- Dr. Stanton also asked the committee Lee. Commissioner Kenneth A. Cox, ton said, "can both emphasize its devo- to access of radio and televi- support who more often than not disagrees with tion to our fundamental liberties and sion to all congressional hearings and Commissioner Loevinger in controver- help to arrest an erosion of the basic to the floors of the House and Senate. sial cases joined him in his dissent. freedom of broadcasting by specifically He said "it is senseless, in an age when Commissioner Rosel H. Hyde was the condemning the increased if disguised it is possible, electronically, to admit third member of the minority. intrusion of government into radio and all Americans to the Senate and House case involved a documentary- television programing. galleries and to public hearings, to ad- The The Chandler Years in Review which Dr. Stanton also was critical of the mit only the handful that can attend in- wHAS -TV studios FCC's investigation of "overcommer- person." was produced in the cialization" of radio and television and and aired by that station on April 29, of various proposals to "equalize" the 1963, at the height of the Democratic competition of TV networks in specific gubernatorial primary campaign be- markets by requiring them to share sta- tween former Governor A. B. (Happy) tions or programs. He discussed these Pool facilities Chandler and Edward T. Breathitt. The matters in urging a reaffirmation of the program was an unflattering portrayal importance of free competition to the The pool cameras: how many of the former governor's service in Ken- continued growth and service of broad- and where they are in San Fran- tucky. casting. cisco. Committee Sponsor The station At the same time Dr. Stanton restated Cow Palace: 9. Producer: Jim identified the sponsor of the program CBS's opposition to government protec- Kitchell, NBC. Directors: Tony as "The Committee for Good Govern- tion of broadcasting from potential com- Missuri, NBC and Bill Barron, ment." But the commission majority petition of pay television using closed - CBS. said the committee was actually acting circuit, wired systems. He said the best Remotes: San Francisco air - "in behalf" of Mr. Breathitt and that way for this competition for audience port-4; Oakland airport-4; Others: the station should have disclosed this in to be resolved is in "an open, competi- 1 telecopter and 1 telemobile. the broadcast. Mr. Breathitt went on Remote producer: Jim Darion, tive market governed . . . by service, to win the nomination and the election. and by entrepreneurial ingenuity." ABC. Directors: Jim Baker, ABC The majority cited a number of docu- Dr. Stanton urged repeal of Section and Iry Drasnin, CBS. ments involved in the sale of time for 315 as a means of affording broadcast- Individual cameras: ABC -60; the broadcast that the majority said ers an opportunity to inform the public CBS-54; NBC -53. demonstrated that the committee was on candidates and issues. He said the Pool audio: MBS- several hun- representing Mr. Breathitt. section, which entitles all candidates, dred pickup points. Producer: The majority also noted that the ad- "however frivolous or insignificant their Les Learned, MBS. vertising agency that purchased the time parties," to equal time, "has put radio -the Zimmer -McLaskey-Lewis agency,

34 (SPECIAL REPORT) BROADCASTING, July 13, 1964 of Louisville -also represented the The commissioner said the law and Breathitt for Governor State Campaign the regulations require identification of Ground rules Headquarters. The majority said that the person who actually makes payment the committee was "one of several" used for a sponsored program. "Such evi- by Breathitt forces, acting through the dence" as the commission has, Mr. for TV debates Louisville agency, for sponsorship pur- Loevinger said, shows that the commit- poses. tee paid the bill out of its own funds. Consequently, the majority said, "an He also said the order appears to vio- Political scientists offer announcement in terms of the 'Commit- late the principles of due process of law tee for Good Government' left the im- in three respects: ideas on how candidates pression that the program was the work 1. The order denies oral argument be presented of a nonpartisan citizens' group not re- even though evidence is lacking to sup- should lated to or connected with the Breathitt port the charge made against the sta- or candidacy. Yet, as has campaign tion. 2. The procedures adopted by the The importance of broadcast debates whatever its previous his- been shown, commission seem to be based on the as- between presidential candidates and for Good Govern- tory, the 'Committee sumption that the station must estab- suggestions as to how, when and where was in this instance a non- ment' not lish its innocence. 3. The majority im- these debates should be held are con- wholly independent of partisan group plied a new rule-that stations carrying tained in a 14-point report being re- as a the candidate, but rather served political broadcasts identify the candi- leased today (Monday) by the Ameri- campaign instrument for Breathitt." date being supported -and applied it can Political Science Association's Com- Commission Interpretation The sta- ex post facto. mission on Presidential Campaign De- tion held it had complied with the rules He acknowledged that the station's bates. by identifying the committee as the constitutional rights weren't violated APSA's study, under a grant from sponsor. But the commission majority since the law authorizing fines without NBC, notes that "the broadcasting in- said this interpretation would "subvert" hearings enables stations to contest such dustry has an obligation in the public the purposes of the sponsorship identi- punitive action in court. interest to make its resources available fication requirement. It would mean, Arthur H. Schroeder, attorney for and has expressed a willingness to do the commission majority said, that a WHAS -TY, last week said the station is so. It is the responsibility of the parties organize a purportedly candidate could considering a move to require the com- and the candidates, along with others nonpartisan committee to support his mission to go to court to collect the interested in improving the art of self- campaign and that a station, knowing fine. government, to assist by defining the of this arrangement, could broadcast public interest and by suggesting meth- Hearing is Recommended How- programs furnished by the committee ods to serve it." ever, Commissioner Loevinger suggested without identifying the candidate as the the 14 points, the APSA that, regardless of the judicial remedy Among true sponsor. recommends that "Con- subject to fines, the commission The majority decision also rejected open to stations take appropriate action, particular- commission should accord due process. gress WHAS-TV'S request for an oral argument. ly with respect to Section 315 of the The decision said that since "the facts It should, he said, refer such matters to Act, to re- hearing examiners for a full evidential Federal Communications and the law are clear, no useful purpose move obstacles to broadcast debates be- hearing and a recommended order. In would be served." tween presidential candidates." Commissioner Loevinger, however, such a hearing, he said, the station report notes that "When neither and the The didn't agree. He said the evidence shows should be considered innocent major party candidate is President, as have the the committee was the sponsor within commission counsel should was the case in 1960, the commission burden proving a violation. the meaning of the Communications of is convinced that television debates, Act and commission rules requiring He also said that if the commission properly conducted, are a desirable ex- sponsorship identification. wants to notify licensees carrying politi- tension of traditional campaigning... . He said the rule "implied" in the cal broadcasts that they must identify However, the matter is less certain when commission's decision is that stations the candidate supported as well as the one of the major party candidates is carrying paid political broadcasts must parties paying for the broadcast, it President. Extraordinary situations may identify the candidate being supported should do so either through a rulemak- be created ... (and) in some of these as well as the name of the person paying ing proceeding or by issuing an inter- situations it may be contrary to our na- the bill. pretation of the regulations. tional interest for the President to en- "This may well be a salutary rule and The commission also wrote letters to gage in debates. The Cuban invasion recent exam- might well deserve promulgation for two other Kentucky stations that car- and the missile crisis are prospective application," he said. "How- ried the program, wLKY(rv) Louisville ples." ever, this is not the [existing] rule." He and WLTV -TV Bowling Green. The com- Other recommendations include: said the terms "on behalf of" in the reg- mission said each had violated the spon- Debates should take place weekly ulations relating to sponsorship identifi- sorship identification rule but imposed between Labor Day and election day cation must "be taken to mean 'acting no fine on the ground there were miti- on Saturday evening in prime TV time as the legal agent for,' and not 'acting gating factors in each case. with Friday a second choice. They in support of the candidacy of'." The commission said that, following should last at least one hour, preferably No Connection He said "it is in- its broadcast of the program, WLKY, on more. Participation in the debates disputably clear from the record" that complaint, broadcast an announcement should be expanded. Vice -presidential and House candi- the committee was organized long before "accurately identifying the true spon- and perhaps Senate the gubernatorial primary campaign and sor." The commission said that WLTV -ry dates can be included. had acted in other political affairs. He had broadcast an announcement preced- The encounters should consist of viewers to added that there is no evidence linking ing the program alerting its discussions and other presentations, as the committee to the Breathitt head- "stay tuned for Breathitt political." well as debates. The first meeting quarters, "although it did support [Mr. Commissioner Cox dissented to the should provide the presidential and vice Breathitt's] candidacy, which it had WLTV -ry letter. Commissioner Loev- presidential candidates with an oppor- every right to do." inger abstained from voting on both. tunity to present over-all views. Four 35 BROADCASTING, July 13, 1964 meetings should be devoted to the ex- Salinger wants delay ploration in depth of key issues agreed upon by the candidates. The final en- on election predictions counter should be a summing -up of the campaign by the presidential and vice Legislation to restrict election result presidential candidates. projections on radio -TV was given Specific rules of debate and distri- qualified last week by former bution of time should not be deter- support White House news secretary Pierre mined without reference to subject matter and other conditions. Salinger. A board or committee which would Mr. Salinger, Democratic nominee establish rules for each meeting would for the U.S. Senate seat now held by also choose moderators and interview- Clair Engle (D- Calif.), told a meeting ers, subject to candidate veto. of the Sacramento (Calif.) 20 -30 Club Minor party representatives should that in the absence of a voluntary agree- be limited to candidates who are on ment by news- gathering media to re- the ballot in at least 10 states. frain from predicting a winner until In addition to simultaneous radio - polls have closed throughout the coun- TV debates, repeat broadcasts on radio try, "we should seek legislative action should be held later that evening or the through the Congress to make such next day. temporary reticence mandatory." Use of visual aids -maps, charts, Earlier in the week, he told the graphs- should be carefully considered. American College Public Relations As- The encounters should be held in Elmer W. Lower (r), president of ABC sociation in Los Angeles that projec- a studio and not before an audience. News, gets a demonstration of a new tions should be withheld voluntarily "Standardized make -up and other pre - laser beam transmitting system which until the polls closed. He said that nam- camera preparation techniques" should ABC -TV will use in its coverage of the ing a computer -picked "winner" a few be developed. GOP convention. Frank Marx (I), pres- minutes after polls are closed in the Research should be organized to ident of ABC Engineers, supervised East, with its earlier time, could have a test the effects and the effectiveness of the demonstration of the transmitter, "profound effect" on state and local these meetings and their arrangements. which has a capacity of 10 to 20 miles. election results in the West.

BROADCAST ADVERTISING Ad groups solidify united front

AAW convention delegates told professionalism with a king -size dilemma. But there's an answer and that answer is to become professional, Melvin S. Hattwick, direc- pays dividends; are reminded that creativity tor of advertising, Continental Oil Co., told the Advertising Association of the is still key to most successful advertising West convention in Sun Valley, Idaho, last week. Speaking on "New Dimensions for The joint commission of the Adver- member ad clubs individually contrib- Advertising Management," Mr. Hatt- tising Federation of America and the uting their share of the $6,000 pledged wick commented that while advertising Advertising Association of the West, by AAW. The meeting also saw the men and women like the "professional established as a temporary group to start of a plan to produce a film on image" and "want to be known as pro- guide cooperative efforts of both groups careers in advertising for use by col- fessionals in an approved profession," in presenting a united industry front leges and universities. A committee there's a three -fold set of prerequisites for advertising, became a permanent will be appointed to direct this project. for achieving that desirable status. body, following approval voted last With an attendance of over 400, the First, there's the professional's atti- week by the AAW at its annual con- Sun Valley convention was the biggest tude when he "commits himself to more vention at Sun Valley, Idaho. The AAW meeting of recent years. The than merely making money or promot- AFA had earlier endorsed the plan of 1965 convention will be held June 27- ing himself alone. He sees his job as a a permanent joint committee. July 2 in Honolulu. part of a bigger scheme of things, a part Dick Ryan, general manager of KLOIC that serves an essential service in his San Jose, Calif., is AAW chairman of economy or society. Advertising peo- the joint commission, with Donald Mac- Dividends in professionalism ple see their work as part of a bigger Donald of the Wall Street Journal head- scheme of things, a part that serves an ing the AFA delegation. Each associa- When the consumer complains about essential purpose in their economy or tion has six representatives on the com- too much advertising and finds too much society. This is good; in so thinking . mission. of it too boring to remember and when they approach professionalism." The convention voted to make the the advertiser wonders if he's really get- Next, there's the professional's con- AAW association with the AFA in ting his money's worth out of his ad- stant search for greater knowledge, maintaining an office in Washington a vertising dollar in these days of rising which Mr. Hattwick called "the adver- permanent responsibility, with the AAW costs, the advertising fraternity is faced tising man's very stock in trade. He

39 BROADCASTING, July 13, 1964 H. Ray McGuire "We have bought all Volumes of Seven Arts"'Films of the 50's' simply because we Vice President & General Manager believe the audience in our overall coverage area should have the opportunity WALATVMobile, Alabama of viewing the very finest feature films ever made available to television. We began a new schedule of 'Films of the 50's' on 'The Early Show', Monday thru Friday at 4:00 P.M. starting February 3, 1964. A comparison of ARB figures for Oct. /Nov. 1963 -when we were telecasting a syndicated show for early evening adult viewing (4:30.5:30) -with the March 1964 ratings which reflect the effects of the Seven Arts' films telecast in the same time slot -looks like this: SEVEN ARTS FEATURES VS. SYNDICATED SERIES

AVG. Va HR. RATING AVG.'/ HR. SHARE-OF- AUDIENCE SYNDICATED SERIES- OCT. /NOV. 1963 2 8 SEVEN ARTS FEATURES -MARCH 1964 21 55 Further, these ratings were not only better than our prime time ratings, but additional comparisons show that we did better than the other two Mobile /Pensacola stations combined. These facts were not overlooked by our potential sponsors. Since the new March rating book came out L//7/7 fig GV f /O 11, s il r; (' ; (' Fç iF1r rl 11-If >- r, SINESS 0111r LOCAL AND NATIONAL Locally, we have won such new advertisers as Colonel Dixie Hamburgers and Springdale Plaza Shopping Center and among our new National Advertisers are Wrigley's Chewing Gum, Bufferin and M &M candies. That's pretty good proof that Seven Arts "Films of the 50's' are a wise buy."

A SUBSIDIARY OF SEVEN ARTS PRODUCTIONS. LTD. SEVEN ARTS NEW YORK: 200 Park Avenue, YUhon 6.1717 CHICAGO. 4630 Estes. Lincolnwood. III., ORchard 45105 ASSOCIATED DALLAS: 5641 Charleston Drive. ADams 9.2855 CORP. LOS ANGELES: 3562 Royal Woods Dime. Sherman Oaks. Calif.. STate 88276 TORONTO, ONTARIO: 11 Adelaide St. West, EMpire 4.7193

For list of TV stations programming Seven Arts '"Films of the Ws'. see Third Cover SRDS (Spot TV Rates and Data) must know a greet deal about markets, wave of federal regulation. We do hope media, motivation, communications, re- that the `truth -in- lending' and `truth -in- search, art, writing, printing, electronics, packaging' bills can become law, but the the science of influencing behavior, the idea of the consumer affairs program effects of advertising, its place in our was not simply to push these bills economic and social structure. He must through...." know all he can about these, if he is "I recognize that most businessmen to become a true professional." are somewhat less than enthusiastic" Plan of Action Mr. Hattwick sug- about these measures, Mr. Holton gested a simple approach to gaining continued, "but surely we should rec- that knowledge: Operation Understand- ognize that anything we can do to make ing. In most ad club cities, there are competition more effective in all our also colleges or universities, which markets will improve the functioning makes the professors close neighbors of Mr. Donut's TV success of our economy." the ad men. Invite them -the profes- "As far as advertising is concerned, America Inc., sors of economics, business, advertising, Mister Donut of I would like to see us make better use journalism and allied subjects -to an ad Boston, tested the effectiveness of of these consumer conferences (region- running club luncheon this fall, to another in its television commercials al meetings, such as those held in St. the winter and then, in the spring, ask in 13 key markets this summer by Louis and Salt Lake City, to discuss them to present a meeting on advertis- offering beachballs at 25 cents consumer problems and possible solu- ing as they view it, he counseled. each, obtainable at the chain's tions to them) to find out just what Not only will Operation Understand- 150 units in 25 states. The pre- consumers would like to see in adver- ing stimulate the advertising man to ac- mium was featured at the end of tisements which they do not find at the quire some of the professor's knowledge, the company's 60- and 20- second present time," Mr. Holton stated. but the educators "will see that both animated commercials. In two they and you have a similar objective: weeks, a spokesman for Mr. Do- better communication, good communi- nut reported last week, almost Selling travel via cation, honest communication, to help 72,000 beachballs were sold. The our society and economy to even greater latest commercial spotlights a abundance." spaceman, who zooms in and out radio, TV extolled The third step to becoming a profes- the all -glass front of the Mister Donut shop (photo). Allied sional "requires your oath to uphold Television, in family viewing time, the ethical code of conduct of your in- Agency Inc., Boston, represents Mister Donut. 6 -10 p.m., is the best way to sell travel dustry," Mr. Hattwick stated. As chair- in the West, Harry Floyd, western sales man of the board of the Advertising manager, NBC-TV, told an Advertising Federation of America, he invited all Association of the West session on west- advertising associations to join the AFA perfect anything ?" ern travel advertising. and the AAW in adopting and support- "Would all the facilities that adver- One of a panel made up of repre- ing the industry code. tising men have thought of since the sentatives of the various advertising business began," Mr. Watkins asked, media, Mr. Floyd urged the travel ad- "have developed, or even supported, vertiser to use a run-of- program sched- Computers can't Ogilvy's eye patch? Bernbach's Lemon ule for his commercials. "If we were to headline? Burnett's Marlboro Man? Or telecast only travel programs," he noted, replace creativity N. W. Ayer's great Showdown at River- "we'd have the same limited audience side idea which sent Plymouth sailing as the travel magazines or newspaper a couple of years ago? I don't think travel sections. But when you're on tele- Advertising techniques have changed they would. Research, for example, vision, everyone is waiting for your and advertising tools have multiplied differed widely in each case. So did pitch became the medium spans the and improved since he started writing opinion. It was one man's judgment spectrum of human interests. So you'll ads in 1914, Julian Watkins, vice presi- and courage that prevailed in the end." reach not only those with travel plans, dent and creative director, N. W. Ayer but those without, and you'll get the & Son, San Francisco, told the Adver- big plus from the latter group, those tising Association of the West last week. Holton doesn't see without travel ideas, who are suddenly But there's one advertising truth that has motivated to make travel plans when not changed in the last 50 years: "Some- new regulation wave they see our touring family within or body still has to get out the ads." Es- around their favorite TV show." sentially, he said, that's what creativity Speaking for radio, Edmund C. in advertising means-getting out the Businessmen who feel that the in- Bunker, president, Radio Advertising ads. volvement of the federal government in Bureau, called his medium "an excit- "We not only face mass markets to- consumer problems, as evidenced by ing, economical way to sell travel . . . day on a scale never dreamed of in the appointment of Mrs. Esther Peter- best suited to tell the world about the my day," Mr. Watkins stated, "but son as special assistant to the President breathtaking beauty and marvelous cli- mass competition and miniscule prod- for consumer affairs, is "the harbinger mate you enjoy here all year long." uct differentials, which we must make of more regulation," can relax, in the Mr. Bunker played a series of travel stand out in a flooding sea of print and opinion of Richard H. Holton, assist- commercials, including the RAB award - TV competition, that drowns out all ant secretary of commerce for eco- winning spot produced for Qantas Air- but the sturdiest and most resourceful nomic affairs. lines. "Listen to this almost poetic creative planning and thinking." "My own view," he told the Adver- travelogue -in -sound and try to tell me He said, "maybe computers will come tising Association of the West conven- that any cloud -filled TV or magazine up some day with a way to produce a tion Tuesday (July 7), "is that the spot could possibly contain half of the perfect advertisement every time. And President's consumer affairs program is wonder and imagery of this one 60- won't that be Dullsville? Who wants a not likely to lead to any great new second commercial," he declared.

38 (BROADCAST ADVERTISING) BROADCASTING, July 13, 19M LOOK WHO'S They're Karen... Tom, Dick and Mary ... and harassed Alan Harris, and they all live in a California apartment motel known as Ninety JOINING Bristol Court, television's first 90-minute comedy address. Leading troublemaker in the Apartment "A" family is 16- year -old ANDY WILLIAMS AND Karen. In Apartment "G" dwell Tom, Dick and Mary - an a -cute tri- ALFRED HITCHCOCK angle with very funny lines. (Dick helps the newlyweds pay the rent.) Uncertain lord of his pad is Alan Harris (played by noted actor Jack Klugman), whose hilarious one -man -crusades in Harris Against the World make him a knight in gray -flannel armor. Separately, the stars above represent three households in an up- roar. Jointly, they add up to a king -sized portion of comedy on NBC - TV's Monday night line -up: Ninety Bristol Court (7:30), The Andy Williams Show (9:00), and The Alfred Hitchcock Hour (10:00). Monday is just one of the reasons NBC's fall schedule looks so good. (The other reasons are Tuesday, Wednesday, Thursday, Friday, Saturday, and Sunday.) No wonder that '64 -'65 sales are ahead of previous seasons. No wonder that on NBC every single prime -time program -new or returning -has attracted important sponsorship. Look to NBC for the best combination of news, entertainment and sports. Timex buys documentary on spot TV basis

U. S. Time Corp. (Timex watches) New York, has signed Wolper Produc- tions to produce an hour documentary, The Race for the Moon, for broadcast coast -to -coast in August. The TV special will report on the manned flight programs of the National Aeronautics and Space Administration and the controversy over the cost and feasibility of Project Apollo and provide the first public showing of films of moonships and their space hardware as well as Apollo astronauts in training. William Dronick will produce and direct the program, with Bill Stout as narrator, repeating the functions the pair performed for Krebiozen and Can- cer, which also was ordered from Wol- per Productions by U. S. Time. Like that program, The Race for the Moon will be placed on individual TV stations Griffith in new Hess & Clark drive across the country through the Timex agency, Warwick & Legler, New York. This procedure is followed for many Hess & Clark, Ashland, Ohio, pro- weeks in others and for shorter runs documentaries because of a policy of ducer of feed medication and animal elsewhere depending on season and the TV networks not to accept news- health products, through Cooper, particular product involved. Total related programs made by outside or- Strock and Scannell, Milwaukee, budget for radio is about $400,000. ganizations. kicks off a major farm radio cam- Checking over a specially tailored paign this week on 105 stations using Griffith line in a commercial are (1 commercials featuring Andy Griffith, to r) Fred E. Phillips, vice president; Agency appointments ... star of his own CBS -TV series. Cecil M. Hunt, account executive; Guard Chemical Co. (Lik Nu paint The one -minute spots will run up Mr. Griffith; and E. E. Cooper, part- restorer) and Susco Corp., (No Jak tire to 52 weeks in some markets, 39 ner of Cooper, Strock & Scannell. sealant and candle flare), both Los An- geles, have appointed Asher /Gould Inc., that city, to handle advertising and promotion. Local TV spot campaign will Business briefly ... Guard Power spray deodorant has come be used. Morley Gould will supervise out in a new family -size container. Gil- both accounts. Humble Oil and Refining Co., Houston, lette, through Maxon Inc., New York, College Inn Food Products Corp., through McCann-Erickson, that city, plans a heavy concentration of network Lockport, N. Y., moves from Campbell - will sponsor a report of Who Goes television during July, August and Sep- Ewald Co., Chicago, to Grant Adver- There ? Primer on Communism, on -A tember to promote the new package. tising, New York. NBC-TV Aug. 4, 10 -11 p.m. EDT. 3M Co., St. Paul, its duplicating for Riccar America Co., Anaheim, Calif., Helene Curtis Industries, Chicago, products, tape, chemical and Revere appoints MacManus, John & Adams, through McCann -Erickson, Chicago, divisions, has signed for the second year Los Angeles. George Gensmer will has purchased sponsorship in eight to sponsor live coverage of the final serve as account executive. Owned by NBC-TV programs next season: 90 two rounds of play in the Bing Crosby Riccar Sewing Machine Co. of Tokyo, Bristol Court, The Andy Williams Show, National Pro -Amateur golf tournament and The Wilbur -Ellis Co., export-import The Alfred Hitchcock Hour, Mr. Novak, on NBC -TV Jan. 23 -24. - Agency: Mac firm, Riccar America sells through lease That Was the Week That Was, The Vir- Manus, John & Adams, New York. ginian, Wednesday Night at the Movies departments in department stores and and Saturday Night at the Movies. through its own dealer- operated sewing Thomas buys 20th series centers and plans to establish continen- Northern Paper Mills, Green Bay, Wis., tal network of sales centers in Canada through Young & Rubicam, Chicago, is Thomas Organ Co., Sepulveda, Calif., and Latin America as well as the U. S. using a multimedia campaign, including has purchased two half -hour filmed Carl Ally Inc., New York, named to spot television, to promote its new dec- series from National Telefilm Associ- orated paper towels, Gala. handle The Stroh Brewery Co.'s Goebel ates for use in more than 75 markets beer advertising. Future advertising for a nationwide fall General Foods, White Plains, N. Y., in campaign for the the Detroit -based beer account will like- Thomas line of organs for home use. through Young & Rubicam, New York, ly include radio and TV. last week announced national marketing The series, How to Marry a Millionaire The A & plans for its new Jell -O salad gelatin. and Man Without a Gun, are both W Root Beer Co. of Santa The new product will be promoted by products of 20th Century-Fox TV and Monica, Calif., has appointed The Mc- heavy use of television and magazines. each consists of 52 episodes, presum- Carthy Co., Los Angeles, as agency for ably to be utilized in five -a -week strips its advertising, which will total more The Gillette Safety Razor Co.'s Right on local TV stations. than $265,000 this year, about $80,000

40 (BROADCAST ADVERTISING) BROADCASTING, July 13, 1964 what's in the middle makes the big difference :

...and, in Pennsylvania, it's WJAC TV

Don't cut yourself out of Pennsylvania's most

important market! The million dollar market - in- the -middle! It's the most profitable market you ever saw! And, WJAC -TV delivers it to

you intact! 35 counties that add up to the 27th

largest market in America!

SERVING MILLIONS FROM ATOP THE ALLEGHENIES

Represented Nationally by Harrington, Righter & Parsons, Inc.

Affiliated with WJAC -AM -FM The Johnstown Tribune-Democrat Stations

BROADCASTING, July 13, 1964 41 more than in 1963. Outdoor continues as the major medium for the soft drink Lorillard to start company, receiving $170,000 of this ABC Radio to make spots year's budget, but radio's share has risen campaign for cigar from $10,000 last year to $65,000 this, The establishment of a "crea- with a switch from spot to five -minute tive commercial workshop" by comedy of Jonathan Winters and Mike Television will be used heavily in the ABC Radio to help advertising Nichols and Elaine May on Monitor. metropolitan New York area introduc- agencies prepare radio commer- tion of P. Lorillard's new filter tip "bold cials and to bring additional busi- LOR Productions, producer of literary size" (just under four inches) cigars recreations in record album form; Leo's ness to the industry was an- called Erik, starting July 20 and ex- by R. Quality Foods, packaged meats, and nounced last week Robert tending to other major markets as soon Pauley, president of the network. Telecredit, electronic check verifying as production permits. Grey Advertis- ABC Radio's plan is to develop service, named Hal Stebbins Inc., Los ing, New York, is handling the cam- to create and Angeles, as their advertising agency. paign. a staff of top talent produce commercials. For a fee LOR's initial production, "Journey to P. Lorillard features among other advertisers who ask for the service Bethany," a 20 -side 61/2 hour dramatiza- things an "economy price" (retailed at will receive complete ABC Radio - tion of the life of Christ. will receive an 25 cents for a pack of 10 cigars). produced commercials. all -media campaign. Lorillard said Erik was its "entry in the Tatham -Laird, New York, was select- booming conventional small cigar mar- ed last week by a U. S. Department of ket, where production has been unable Commerce panel to handle 1964 -65 ad- to keep up with demand in the first half vertising for the Virgin Islands. The of the year." TV and print advertising a division of Jos. Schlitz Brewing Co. $450,000 account moves from Richard will feature the package design's Viking Creative work on Primo will continue K. Manoff. seafaring vessel and copy will point up to be handled by PKG's San Francisco the cigar product as the "bold -size filter office. Southern California Savings & Loan Association, Los Angeles, has appointed Metropolitan areas The U. S. De- Cole Fischer Rogow Inc., Beverly Hills, partment of Commerce has published Calif., as its national agency. Broadcast a map showing standard metropolitan advertising for the association has been statistical areas of the U. S. and Puerto limited in the past to radio. Rico. The color map is available at 50 cents a copy from the Superintendent of Documents, Government Printing Office, Washington, or any Commerce Depart- Commercials ment field office. Appoints agency KFMB -TV San Diego in . production .. has appointed Champ Advertising Inc., that city, as its advertising agency. Listings include new commercials being made for national or large regional radio or television campaigns. Appear- Colorado pleased with ing in sequence are names of advertiser, product, number, length and type of its test radio campaign commercials, production manager, agency with its account executive and production manager. This spring the State of Colorado decided to change an advertising policy John LoBuono & Associates, 4565 DeTonty Ave- of more than 20 years standing and see nue, St. Louis 10. what radio could do. It was "highly Monsanto Chemical Co., St. Louis (Niran 6-3); pleased" with the results. three 60's for radio, dramatic -musical. John LoBuono, production manager. Agency: Ridgway A six -week campaign was placed on Advertising, St. Louis. R. L. Hanchett, account KMPC Los Angeles, with 10 one -minute executive. Norman Dain, agency producer. announcements per weekend, voiced live with "high country" under, Pepper Sound Studios Inc., 51 South Florence, music Memphis. before and after. The Colorado spots Gordon's Foods, Atlanta (Krunchee corn chips ran from mid April through the end of and Gordon's potato chips); two 60's for radio, tipped cigar" and the "best idea from May. jingles. Hub Atwood, production manager. Agen- cy: Harris & Weinstein, Atlanta. Abe Weinstein, Scandinavia since blondes." account executive. Lorillard also markets Madison, Be- Richardson & Holland, Bellevue, Wash. (syrups, tween the Acts and Omega brands Rep appointments ... flavorings); one 60 for radio, jingle. Ronnie Tutt, among little cigars. Its cigarette brands production manager. Agency: David Stern, Belle- Wpor Hartford -New Britain, Conn.: include Kent, Newport, Old Golds, vue. David Stern, account executive. Blair Radio, New York, effective Aug. Rothenberg & Spring and York. Schloss Cigar Co., Denver (Tar 1. Gard); one 60 for radio, jingle. Joe D'Gerolamo, production manager. Placed direct. WBRY Waterbury, Conn.: Prestige Royal Dunloggin Also in Dairy, Baltimore (dairy prod- advertising ... Representation ucts); one 60 for radio, jingle. Ernie Bernhardt, Organization, New York. New office Post -Keyes- Gardner, Chi- production manager. Agency: S. A. Levyne Co., KELA Centralia- Chehalis, Wash.: Wil- Baltimore. S. A. Levyne, account executive. cago, has opened a new office in Hono- liam L. Simpson and Associates Seattle. California Canners & Growers, Sunnyvale, Calif. lulu at Suite 1606, Ala Moana building. (Aunt Penny's sauces); one 60 for radio. Vincent The office primarily WKOX -FM Trauth, production manager. Agency: Botsford, will be responsible Framingham, Mass.: Ket- Constantine & Gardner, San Francisco. Ed Walth- for media placement and local services tell -Carter Inc., Boston, as regional rep- ers, account executive. on newly acquired Primo beer account, resentative.

42 (BROADCAST ADVERTISING) BROADCASTING, July 13, 1964 When success marks TV progress

"It's the TK -6O's" says WQAD -TV, Moline, Illinois

VVQAD commercial announcer John Drilling and production cameraman Ray Keller rehearse a commercial for o local Moxwell House Coffee advertiser in Moline.

"The TK -60 cameras are terrific," according to Frank Schreiber, WQAD -TV President. "We are putting them to use doing a lot of commercials. Our production men like them, too -they help to get the effects they want without a lot of fussing around. Coupled with RCA TV tape recorders, they make an unbeatable combination for local programs and commercials." Isn't this a cue to successful production

you can use? RCA Broadcast and Television Equipment, Bldg. 15 -5, Camden, N.J.

THE MOST TRUSTED NAME IN TELEVISION THE MEDIA The problem of succession at NAB BOARD'S JOB NOW: TO PLAN A FUTURE, THINK ABOUT A PRESIDENT

When the joint board of the Nation- other is to find a successor to Mr. Col- 30 -man executive staff of the NAB ad- al Association of Broadcasters meets lins, who has been nominated to be di- ministered by Vincent B. Wasilewski, in Chicago tomorrow (July 14) in the rector of community relations services NAB executive vice president, until wake of the resignation of LeRoy Col- under the Civil Rights Act (see story permanent arrangements are made. lins as president of the organization below) and who already has become ac- The NAB executive committee con- (BROADCASTING, June 29), it faces two tive in his new role. sists of Willard Schroeder, WOOD-AM- main problems -one immediate, the The consensus among key board FM-TV Grand Rapids, Mich, as joint other perhaps of longer range. members last week was that the five - chairman; Mike Shapiro, WFAA- AM -FM- The immediate problem is to arrange man executive committee should operate TV Dallas, chairman, and John F. Dille, for interim operation of the NAB. The as an interim regency supervising the Commutlicana Stations, vice chairman,

Collins confirmation: sidetracked by a sideshow LeRoy Collins's nomination as direc- The Collins confirmation proceedings lins nomination last Tuesday (July 7) tor of community relations services were further enlivened by a wrestling most members obviously favored ap- cleared the Senate Commerce Commit- match between Senators Thurmond and proval and questioned Mr. Collins tee last week-but only after a 48 -hour Ralph Yarborough (D-Tex.). sparingly. Senator Thurmond, however, delay caused by Senator J. Strom Meanwhile Mr. Collins started to grilled him for two hours. Thurmond (D -S. C.). work on his new job, though he tech- Asked by Senator Thurmond about Senator Thurmond, a militant seg- nically was still on the NAB payroll details of his NAB contract settlement, regationist, opposed the Collins appoint- and yet to be confirmed for his new Mr. Collins confirmed that he would ment and questioned the NAB presi- post by the Senate. Mr. Collins, in the receive $60,000, a 1964 Cadillac, a dent sharply about his views on civil company of Secretary of Commerce color television set and other incidentals rights and the terms of his severance Luther Hodges and Buford Ellington, (CLOSED CIRCUIT, July 6). He said "it from his NAB contract. Later another former governor of Tennessee, set off was agreed that I would be allowed to senator, John J. Williams (R- Del.), in on a tour to consult with governors on keep as my own some incidentals that a statement on the Senator floor, ques- the question of conforming to the new NAB has bought and paid for but I tioned the propriety of President John- Civil Rights Act that created Mr. Col - have used in connection with my work." son's intervention with the NAB's ex- lins's job. The incidentals, he said, include a ecutive committee to obtain Mr. Col - The Dissenter At the Senate Com- radio and a set of reference books he lins's release from his contract. merce Committee's hearing on the Col- uses to prepare speeches, and he added that he hoped to get an oil painting that BROADCASTING reported would be added to the store of things he would take with him from the NAB. Mr. Collins said the painting which BROADCASTING reported had cost about $550, "wasn't mentioned specifically" in his settlement, but "it is something I like very much, and I think my board will be happy for me to take it." Householder Mr. Collins said he wasn't sure how the $60,000 would be paid, whether in salary or as "partial payment on the balance due" on the mortgage on his Georgetown home. He said that as NAB president he "was obligated to buy a house here in Wash - ington-it was located close downtown -that I could use in part for office work and in part for entertaining and other services, and I haven't paid for that house fully." (He did not amplify his reference to the "obligation" that he buy a house. So far as is known no such obligation (L): Senator J. Strom Thrumond (D- dent as director of community rela- was a part of his contract with the asso- S.C.) questions LeRoy Collins at four - tions services while (c -r) Senator Nor- ciation.) hour Senate Commerce Committee ris Cotton (R -N.H.) and Warren Mag- Mr. Collins said he had severed all hearing on nomination of NAB presi- nuson (D-Wash.) listen in. ties with the NAB but still has "a little

44 BROADCASTING, July 13, 1964 of the TV board; Rex G. Howell, KREx- would include not only broadcasters but In addition to belonging to NAB, a AM-FM-TV Grand Junction, KREY -TV also other organizations having a rela- state association, and [the Radio Adver- Montrose and KOLN Glenwood Springs, tionship to broadcasting, such as TV tising Bureau] or the [Television Bu- all Colorado, chairman, and Jack Lee, and radio set manufacturers. reau of Advertising] a station is asked WPRO- AM -FM -TV Providence, R. I., vice Minimum-type NAB which would, to join many other organizations... I chairman, of the radio board. with a small, high -powered staff, deal do feel that something has to be done A number of subsidiary but vital only in government relations and pub- to eliminate the multiplicity of groups." decisions also confront the board. One lic relations. What Mr. Strouse proposed was the of these, which has strong support in Elimination of proliferating special hiring of an outside management firm some quarters is a management study interest groups outside the NAB. "to come up with recommendations for of the NAB structure. There is feeling The idea of a management study was the most efficient plan to ascertain the that the time might be appropriate for raised only last April by Ben Strouse, best way of servicing the industry at a complete analysis of the NAB to be WWDC -AM -FM Washington, who until the lowest possible cost." undertaken by an outside consultant. last month was chairman of the radio Not Sold Mr. Collins answered Mr. Over the years ideas on how the board. Strouse two weeks later. He didn't cot- NAB should be organized have been "I have been concerned for some ton to the idea. "I personally have proposed, but none has been seriously years," Mr. Strouse wrote to Mr. Collins never been impressed with the idea of considered. Among these are: April 24, "about the ever growing num- NAB being a federation of associa- Federation -type organization that ber of organizations in our industry. tions," he wrote. "This to me would vacation time coming to me, and the until July 20 after which the nomina- sacrifice he will make in taking govern- NAB will pay me through this month." tion will presumably come up. It is ment job." He added that he would "contribute subject to debate. The senator said he questioned "the some efforts" to turn over "a fairly Another Questioner On the Senate propriety of ... calling together rep- clean desk to my successor." floor last Thursday Senator Williams, resentatives of an industry whose future Forty -five minutes of the questioning not a member of the Commerce Com- is so dependent upon decisions of regu- was taken up by Senator Thurmond's mittee, spoke of the "personal interven- latory bodies and confronting them with reading of 11 editorials from southern tion of President Johnson" in getting a demand that they underwrite or com- newspapers criticizing a speech made Mr. Collins released from NAB. pensate this official of their organiza- by Mr. Collins in Columbia, S. C., last Senator Williams cited a BROADCAST- tion for his loss in income as a result winter (BROADCASTING, Dec. 9, 1963). ING June 29 story which said the of taking a government job." Mr. Collins said he was "shocked" that President "called members of executive Senator Williams added: "I cannot the senator chose to read only the edi- committee of NAB board to his office but feel that [the President] has over- torials that had been critical. He said to request Mr. Collins's release. Com- looked the significance of this new they had been based on an erroneous mittee members met with the President precedent wherein he personally is en- AP story that was later corrected. In for about 20 minutes. . . It was in couraging private industry to supple- Collins called the Columbia speech Mr. response to President Johnson's assur- ment the salary of a public official... . for the South to adopt a progressive ance that Mr. Collins's services were "Certainly no company or group of attitude toward civil rights. needed that NAB executive committee- companies would dare reject the recom- The Staller After the questioning men voted to release their president mendation of the President." at the hearing last Tuesday (July 7) and give him severance to offset salary He said he would vote for Mr. Collins. Senator Thurmond blocked a vote by noting the absence of a quorum. The next day, the senator succeeded again in delaying the vote when he stood outside the committee's meeting room while eight members assembled, one shy of a quorum. On Thursday he stood his ground again outside the meeting room when Senator Yarborough started in. Mr. Yarborough jokingly tugged at Mr. Thrumond's arm and said: "Come on, Strom, help us make a quorum." The two began to wrestle in a match that became less playful the longer it went on. After about 10 minutes Sen- ator Warren G. Magnuson (D- Wash.), chairman of the committee emerged from the room and said: "Let's break this up." Mr. Yarborough entered, and Mr. Thurmond followed when he learned that enough members had already reported to constitute a quorum. The committee then approved Mr. Col - lins's nomination by a vote of 16 to 1. According to Senate rules, a dissenting vote in committee delays the reference to the Senate by 24 hours. Sena- (L to r): Senators Spessard Holland Senator J. Strom Thrumond (D -S.C.) tor Thurmond's tactics cost Mr. Collins (D -Fla.) and George Smathers (D-Fla.) at last week's Senate Commerce Com- his confirmation last week. The Senate sit and listen as ex- Florida Governor mittee hearing on the NAB president's was to recess last Friday morning LeRoy Collins answers questions of nomination to new federal position.

BROADCASTING, July 13, 1964 45 result in the NAB being an organization (since there is now no longer a vice on paper without much involvement in president for TV) and expanded gov- the day -to-day problems of broadcast- ernment and public relations staffs and ing. activities. He did agree, he said, that some Other suggestions received by board groups now outside NAB should be members from broadcasters: brought within the organization. These Before any new president he categorized as consisting is se- of "em- lected, the board ployes of NAB members," identifying should write up a "job description" which should them as program directors, news direc- list exactly what his responsibilities and obligations tors, engineers or controllers. There are are, as well as the limits to his activities. not competitive situations in those If Mr. Collins had known exactly groups, as between radio and TV, he how GO far he could go, it's thought, some of noted. the problems arose from But, he added, this approach would that his plain from "On- the -spot" speaking might have been avoided. to "On- the -screen" recognize the continued need for a separate RAB and a separate TVB. "A sepa- Board members should be kept ad- with the new rate TIO [Television Information Of- vised by the selection committee of the EG?,4Lul0 16 mm fice] would be questionable under this names of the various candidates and the status of negotiations. This ap- sound film system philosophy ...," he said. Such groups as the Association on Broadcasting parently was not done during the search Standards, the clear channel group and for a new president after Harold Fel- AMST [Association of Maximum Serv- lows died in 1961, and it caused some ice Telecasters] would be independent criticism. of the NAB structure." Names Make News Meanwhile, Mr. Collins said: "My philosophy speculation continued in regard to a would be summed up thusly: possible successor to Mr. Collins, with Where there is a competitive need opinion still heavily weighted in favor for a division of functions, let there be of a broadcast executive. separate organizations; where there is However, there was some sentiment a group within our industry pursuing in favor of an outstanding public figure. legislative or regulatory courses of ac- and new names heard in this area were tion at odds with another part of the in- those of Governor George Romney, of dustry, let them organize separately; Michigan, and Eugene M. Zuckert, Sec-. GO but where this is not the case -where retary of the Air Force and former See ad following page 53 the need is for an organization or func- member of the Atomic Energy Commis- tion to promote internal unilateral de- sion. velopment, let it be under NAB." Among the broadcasters whose names In discussing his opposition to the have been proposed, Clair R. McCol- You know you idea of an outside management survey, lough, president of the Steinman sta- Mr. Collins remarked: tions and active in NAB affairs for more belong in the "Efficiency in the organizational than a quarter of a century, was most structure of an association is not neces- prominently mentioned. There was the Golden Triangle sarily the principal factor in its ad- notion among some broadcasters that if ministrative setup." a strong movement developed to draft Yearly Member Presidents An- him, he might be persuaded to con- other element that might come under a sider acceptance, although his ties with /,/,\ study of the NAB is the status of the the Steinman operations in Pennsyl- president, it was pointed out. There vania, Delaware, Arizona and New have been suggestions that the NAB, Mexico would be difficult to break. He instead of having a permanent paid pres- appears to have the unanimous support dent, might follow the example of other of the NAB staff. national trade associations, like the U. S. One board member said he had been Chamber of Commerce, the National told that Mr. McCollough is available. Association of Manufacturers and the Donald H. McGannon, chairman and Electronic Industries Association. These president of Westinghouse Broadcast- associations are run by an executive di- ing Co., has confided to friends who rector, with a member of the industry have talked with him that he would not elected as president for a term of one be available for the NAB assignment. year. A lawyer, as well as a broadcaster, and This subject has come up from time the father of 12, Mr. McGannon feels to time; the last time just before the se- that his future is tied into Westing- The WSJS Television Market lection of Mr. Collins to head the as- house. No. 1 in North Carolina sociation, but it was always decided to John S. Hayes, president of the Post - continue under the aegis of a paid, Newsweek stations and chairman of the permanent president. executive committee of the Washington Other elements that might be taken Post Co., likewise does not regard him- TELEVISION up in the proposed study include some self as available under any foreseeable suggestions made by Mr. Collins over set of circumstances. The WINSTON -SALEM broadcast ad- the past few years: visor to Lyndon B. Johnson during the GREENSBORO 12 Reduction in the number of members 1960 vice presidential campaign, Mr. HIGH POINT of both the TV and the radio boards, Hayes maintains close contact with the Represented by Peters, Griffin, Woodward elimination of the radio vice presidency administration. In his case, it is felt 45 (THE MEDIA) BROADCASTING, July 13, 1964 TIME FOR PLEDGER NOW Heard in 44 Markets throughout the United States l'i ..1,../j. di KBKW Aberdeen, Wash. KMJ Fresno, Calif. WVAM Altoona, Penn. KORT Grongeville, Idaho WAFS Amsterdam, N. Y. KAGI Grants Pass, Ore. KLOA Ridgecrest, Calif.. KGNC Amarillo, Texas KULA Honolulu, Hawaii KFBK Sacramento, Calif. KGEE Bakersfield, Calif. KLFI Honolulu, Hawaii KLUB Salt Lake City, Utah KIOT Barstow, Calif. WIKB Iron River, Mich. KNBR San Francisco, Calif. KGMI Bellingham, Wash. WYLO Jackson, Wis. KTMS Santa Barbara, Calif. KTOT Big Bear, Calif. KLAD Klamath Falls, Ore. KWYO Sheridan, Wyo. KDEY Boulder, Colorado WCUB Manitowoc, Wis. KISD Sioux Falls, S. D. KWUN Concord, Calif. KBEE Modesto, Calif. KTNT Tacoma, Wash. KYNG Coos Bay, Oregon WCMY Ottawa, Ill. KTRF Thief River Falls, Minn. KDLR Devils Lake, N. D. WCMP Pine City, Minn. WVNA Tuscumbia, Alabama KDTH Dubuque, Iowa KONP Port Angeles, Wash. KKEY Vancouver, Wash. KULE Ephrata, Wash. KEZU Rapid City, S. D. KPQ Wenatchee, Wash. KFIN Findlay, Ohio KOH Reno, Nev. KUTI Yakima, Wash.

CIIMM"»

Please supply me with an Audition Tape of "Time for Pledger "

NAME INTERNATIONAL GOOD MUSIC.INC.

Post Office Box 943 TITLE STATION ... Bellingham.Wash. 98225 Area 206 Phone 733.4567 ADDRESS

CITY STATE that he would not leave his present post president of NBC, and Robert F. Hur- TV (ch. 20), established in 1953, is unless called to accept an assignment leigh, president of the Mutual Broad- affiliated with CBS and ABC. Broker: in the federal establishment. casting System. Mr. Hurleigh advised Chapman Co. J. Leonard Reinsch, president of Cox the NAB staff that Charles W. Godwin, WFME(FM) Newark, N. J.: Broadcasting Corp., who is at present vice president (stations), would repre- Sold by Communications Industries also executive director of the Demo- sent him at the meeting. Mr. Godwin, Stations to Richard Eaton cratic National Convention, is commit- of course, would have no vote. The TV for $450,000. CIS, owned by Lazar Emanuel ted to his company under contract and is 15 the and others, board composed of members; retains option agreements. The company re- radio board of 29. wrrv(Tv) Youngstown, Ohio; WKSr -AM -FM New Castle, Pa.; WACE cently went public and is currently in Also scheduled to be present at the an expansion program including exten- Chicopee, Mass.; WEOK Poughkeepsie, meeting are these NAB executives: N. Y., and wJRZ Newark. For Mr. sive CATV operations. Mr. Reinsch is and Wasilewski; Doug- Messrs. Collins Eaton's broadcast holdings, see WJMY- devoting virtually full time to prepara- las A. general counsel; M. Anello, John TV Allen Park, Mich., under approved tions for the convention in Atlantic City vice president for public rela- Couric, sales. WFME is on 94.7 me with 13.5 next month and probably will figure in tions, and Everett E. Revercomb, sec- kw. Broker: Edwin Tornberg & the campaign to the extent of his avail- retary- treasurer. Co. able time. WDMF Buford, Ga.: Sold by Robert Ward L. Quaal, executive vice presi- E. Thomas to Mr. and Mrs. Robert P. dent- general manager of WON Inc., like- Changing hands Joseph, E. Weaks McKinney -Smith and wise is committed to the Chicago Trib- George T. Bailey for $32,000. All buy- une Co. under a long -term contract. He ANNOUNCED The following sales of ers but Mrs. Joseph are associated with is also a member of the parent com- station interests were reported last week WDXR Paducah, Ky. WDMF is a 1 kw pany board and at 45 is the youngest ex- subject to FCC approval: daytimer on 1460 kc. Broker: Chapman ecutive and board member of that far- Co. flung empire which includes vast news- WCOV-AM -TV Montgomery, Ala.: Sold print holdings in addition to the Chicago by Oscar P. Covington and associates APPROVED The following transfers Tribune and Chicago American and to J. Douglas Gay Jr., H. Guthrie Bell, of station interests were among those New York Daily News, and WGN -AM- Earl L. Boyles and others for approxi- approved by the FCC last week (for FM-TV Chicago, wPlx(Tv) New York mately $1,225,000. Buyers own WLEX- other commission activities see FOR and KDAL- AM -FM -TV Duluth, Minn. TV (ch. 18) Lexington, Ky., which until THE RECORD, page 76). Full House in Chicago All mem- contract was dropped last month was slated to be sold to Broadcast- KTW -AM-FM Seattle: Sold by First bers of the combined boards have indi- Crosley Presbyterian cated they will be present at the meeting Corp. Wcov, founded in 1939, is Church of Seattle to David M. Segal for $250,000. Mr. Segal is ing tomorrow at O'Hare Inn, except on 1170 kc with 10 kw day and 1 kw majority David C. Adams, senior executive vice night and is affiliated with CBS. Wcov- owner of WGVM Greenville, Miss. Krw, founded in 1920, is on 1250 kc with 5 kw day and 1 kw night. KTw -FM is on 102.5 me with 16.5 kw. KODY North Platte, Neb.: Sold by James Stuart and family to H. P. Lau a business built Co., a grocery firm, and others for $250,000. Founded in 1930, KODY is on 1240 kc with i kw day and 250 w night on confidence and is an NBC affiliate. WKPA, WYDD(FM) New Kensington, Pa.: Sold by C. Russell Cooper and Our reputation for reliability can be others to Nelson L. Goldberg and associates for $225,000. Mr. Goldberg was your best protection when buying or general and commercial manager of the stations prior to their sale. WKPA is a selling. Many of our clients have found 1 kw daytimer on 1150 kc; WYDD is on 100.7 me with 20 kw. it to be as valuable as the facts we furnish WJMY -TV Allen Park (Detroit), them and the experience gained in a specialized Mich.: Sold by Robert P. Spanos and associates to Richard Eaton for $115,- area which we share with them. Consult Blackburn. 000. The channel 20 outlet, established in 1962, is now off the air. Mr. Eaton controls WOOK- AM -TV, WFAN(FM) Wash- ington; WSID- AM -FM, WTLF-TV Balti- more; WINx Rockville, Md.; WJMO, wcuY -FM Cleveland; WANT Richmond BLACKBURN & Company, Inc. and WACH -TV Newport News, both Vir- ginia; WMUR -TV Manchester, RADIO TV CATV NEWSPAPER BROKERS N. H.; WFAB South Miami, Fla., and WBNX NEGOTIATIONS FINANCING APPRAISALS New York. WASHINGTON, D.C. CHICAGO ATLANTA BEVERLY HILLS WHVF Wausau, Wis.: Sold by Hild- James W. Blackburn H. W. Cassill Clifford B. Marshall Colin M. 5elph ing V. Jack V. Harvey William B. Ryan John C. Williams C. Bennett Larson and L. Rosalind Foreen and joseph M. Sitrick Hub Jackson 1102 Healey Bldg. Bank of America Bldg. others to Post Publishing Co., owned RCA Building 333 N. Michigan Ave. JAckson 5 -1576 9465 Wilshire Blvd. FEderal 3-9270 Chicago, Illinois Beverly Hills, Calif. largely by Minahan family, for $65,344. Financial 6 -6460 CRestview 4 -8151 Post has interests in WEAU -TV Eau Claire and waxx Chippewa Falls, both 48 (THE MEDIA) BROADCASTING, July 13, 1964 Wisconsin, and xrvo -Tv Kirksville, Mo.; the deadline on its own accord so com- Post owns Appleton (Wis.) Post -Cres- ments on the CATV's ownership pro- cent. WHVF is on 1230 kc and has 1 kw NAB bid denied ceeding would coincide with reply com- day, 250 w night and is affiliated with ments, also due Sept. 18, on the pro- Keystone network. The Zoning Commission of the posed rules to govern grants to micro- District of Columbia has denied wave systems servicing CATV's. The COMMUNITY ANTENNA TV a request by the National Associa- commission said ". . . it appears that tion of Broadcasters for a change headed of matters which the The Titusville (Pa.) Cable Co., in zoning classification for its some the Nation- a new by Arthur D. Carlson, sold to 13,900 square feet, two -lot prop- al Association of Broadcasters wishes firm whose president is veteran CATV erty at 1771 -1775 N St., N. W., to present..." in the microwave rule - Robert J. Tarlton. The system owner Washington (BROADCASTING, June making relate to the ownership ques- has more than 1,500 subscribers. Price 29). tion. undisclosed. There was no explanation for At the time the commission delayed the denial. The classification now the microwave rulemaking reply com- FCC approves Kaiser in existence permits the NAB to ments it removed the 15 -day nondupli- build an office building 51/2 times cation of programing clause from for UHF in New Jersey the land area, and also restricts grants to microwave operations servic- leasing offices to trade associations, ing CATV's in the grade B service areas Kaiser Industries Corp. last week labor unions and professionals of TV stations (BROADCASTING, July 6). gained a new member in its growing (doctors, dentists, engineers). If TV stations will continue to be pro- family of UHF television stations. The the zoning change had been ap- tected within the grade A contour. FCC approved Kaiser's application for proved, the association would The commission said that in view of channel 41 in Burlington, N. J. have been permitted to build an office the drawn -out nature of the CATV application is the building 61/2 times the land The Burlington proceedings it is "appropriate" to drop since Kaiser en- area, with no restrictions on ten- fourth to be granted the nonduplication condition from tered UHF in September 1962. Kaiser ants. grants in the grade B contour. has received grants for channel 50 NAB has not yet decided whether (wxBD) in Detroit, channel 44 (ICFOG- to appeal. Commissioners Robert T. Bartley and TV) San Francisco and channel 52 Lee Loevinger said they would have de- (xtcB) in Corona, Calif. The corpora- leted the requirement for the grade A tion also has applied for channel 38 in last week until Sept. 18. Comments contour as well. Commissioner Fred- Chicago where it faces three competi- would have been due this Wednesday erick W. Ford would have protected tors (BROADCASTING, July 6). The Chi- (July 15). TV's only within their principal city cago application bas been the only con- The commission said it postponed contours. tested bid. The commission conditioned the channel 41 grant that Kaiser accept a substitute channel if dictated by the result of the UHF allocations proceed- EXCLUSIVE BROADCAST PROPERTIES! ing now before the FCC (see page 52). Kaiser was also instructed to construct WEST -Absentee -owned single station market fulltimer, facilities "as may be appropriate for showing good cash flow. This strong powered any channel which may be finally as- facility should show marked increase in . profits signed." under aggressive owner -operator. Priced at $175,- The channel 41 grant, the commis- 000 with $40,000 down and long, long terms. sion said, will be subject to review after Contact -John F. Hardesty in our San Fran- disposition of pending criminal anti- cisco office. trust suits against Kaiser Aluminum & Chemical Sales Inc. and Kaiser Steel Corp. ROCKY -Inexpensive radio station ownership opportunity MOUNTAINS in beautiful vacation area. $20,000,000 expansion The grant was approved 4-2, with with and starting in same region. Total price of $40,000 Commissioners Robert T. Bartley D. Stebbins in Kenneth A. Cox dissenting. Chairman $10,000 down. Contact-John E. William Henry and Commissioners our Chicago office. Rosel H. Hyde, Lee Loevinger and Rob- ert E. Lee approved the grant and Com- missioner Frederick W. Ford did not participate. /it In addition to its UHF properties, /% /%I Kaiser owns xxvH-AM -Tv Honolulu and ./%/..a../ KHJK(TV) Hilo, both Hawaii. & ASSOCIATES, INC. oAn F. Hardesty, President FCC delays comments NEGOTIATIONS APPRAISALS FINANCING OF CHOICE PROPERTIES WASHINGTON, D.C. CHICAGO DALLAS SAN FRANCISCO on CATV ownership rule 1737 DeSales St., N.W. Tribune Tower 1511 Bryan St. 111 Sutter St. EXecutive 3-3456 DElaware 7 -2754 Riverside 8.1175 EXbrook 2.5671 The deadline for comments on the TV NEWSPAPERS FCC's inquiry into the ownership of CATV community antenna television systems .//RADIO . limit %cia:i.,1Tslf irrrtür,C6(.4 / tic

50 (THE MEDIA) BROADCASTING, July 13, 19641 BUILDING-EXPANDING -MODERNIZING? Choose Visual for the most practical, reliable facilities for:

IMPROVED PERFORMANCE with LOWER OPERATING COSTS

VISUAL, the leader in solid -state video switching systems for maximum flexibility and reliability, whatever the switcher requirements - large or small.

VISUAL, the leader in television program automation systems for unattended operation, smoother programming and integration with data processing equipment. VISUAL, the leader VISUAL, the leader provides the solid - with the first truly state matrix new camera design intercom system in years - the for television, by solid -state Mark McCurdy - com- 10 Visual Zoom VISUAL, the leader pletely wired, tested Image Orthicon with the split - and assembled Camera. second accuracy of prior to installation. the Favag Clock System - an integrated facility of master clock and a wide selection of secondaries.

Whether you are building, expanding or modernizing, Visual offers complete systems and engineering services from station planning through construction supervision, installation and checkout. VISUAL ELECTRONICS CORPORATION 1 356 west 40th street new york, n.y. 10018 (212) 736 -5840 Keeps You on View!

IRQAOCASTING, July 13, 1964 51 EQUIPMENT & ENGINEERING H (AllY- Computer to pick new I&IE IO III UHF allocation table

with a Commission seeking to find out what's practical ilrkr- in re- examination of philosophy and objections The FCC's approach to the task of UHF assignments for 10 markets. designing a new table of assignments The FCC is re- examining its alloca- for UHF television -a project begun tions policy because of its concern ltFlr last undergoing a change. about putting channels in October -is overshad- There were these developments last owed markets. Commission staff mem- week: bers say channels in such markets - Ì'OUCH The commission announced it will suburban areas within the reach of sta- defer adoption of a complete table un- tions in large cities -often go unused. PD -9 HANDLES THE BIG ONES. til it can "re- examine its allocation phi- As a result, the staff feels it might be Push the thumb operated losophy and objectives in the light of wiser to transfer these channels switch and watch the into motor -driven pedestal current knowledge and objectives." the large city, where they would be rise smoothly, effort. The commission's computer will be more apt to be used, or moved out be- lessly from 341/2" to used in this re- examination. yond the signal of the city stations. 1 ". Raise or lower To speed the inauguration of new `What's Practicable?' anywhere with its 360° Commission position without stooping UHF service, pending this re- examina- allocations policy calls for providing or bending. The PD -9 takes tion, the commission decided to make mutiple service to large cities and at on 475 lbs. of load and assignments where applicants or pros- least one to as many communities "as waltzes around smoothly pective applicants are prepared to pro- practicable." As one staff member put on three sets of rubber - tired dual wheels with ceed with construction and operation it, "we want to find out what's practi- adjustable cable of new stations. The commission initi- cable." guards. Synchronous ated this practice last week by adopting Officials stress that the commission or tricycle steering at instant option. Center column is seamless steel tubing, has easy-to -read elevation figures. Motor in sound -proof housing, easily accessible. UHF assignments changed in 10 markets

Weight when-and where The FCC last week adopted UHF channel 25. Huntsville already has -you want it. The HF PD3 assignments for 10 markets in an Deluxe Pedestal gives you UHF channels 19, 31. smooth dolly shots and a effort to clarify the status of the Linville, N. C.- assigned channel steadier picture because assignments in the affected communi- 18 as an educational reservation. of its stabilized mounting. ties pending completion of the UHF Melbourne, Fla. assigned chan- Yet there's precise counter- table now being constructed. nel 43 balancing, fingertip control as a replacement for channel of camera height without The action affects: 37, which will not be available for cranking. For heavier Boston - channel 25 transferred television before Jan. 1, 1974, to cameras up to 285 pounds, from Barnstable for commercial use. protect radio astronomy observa- lights, or large lenses, tions. there are additional Present channel 44 in Boston is re- weights to com- served for educational use. Boston Tampa -St. Petersburg, Fla. -chan- pensate, making any already has UHF channels 38, 56. nel 16 transferred from Fort Myers movement - feather light. Charlottesville, Va. channel 25 and reserved for educational use. Raising, lowering, locking, - Market already has drag adjustment anywhere within transferred from Emporia, Va.. UHF channel 360 °. Dual rubber wheels. Synchronous Charlottesville already has UHF 38. to tricycle steering instantly. Height channels 45 (educational), 64. Tucson, Ariz.-assigned channels 42 "to 64" over pan head mounting. 40 and 61. Concord, N. C. channel 59 - Yakima, Wash. -channel 35 trans- transferred from Kannapolis, N. C., Write for complete specs on all models. ferred from Omak- Okanogan, Wash. and reserved for educational use. Channel 32 will be assigned to Fort Myers, Fla.- channel 25 sub- HOUSTON Omak- Okanogan as an educational stituted for channel 16 and reserved reservation. This will require re- FEARLESS for educational use. placing channels 49 and 65 (educa- CORPORATION Huntsville, Ala. -educational res- tional) in Ellensburg with channels ervation shifted 51 Westwood Division from channel 44 to and 63 (educational). 11801 W. Olympic Blvd., Los Angeles, Calif. 90064

52 BROADCASTING, July 13, 1964 BUT... WKZO -TV Buoys Up Sales

WKZO -TV MARKET in Greater Western Michigan!

COVERAGE AREA NCS '61 From takeoff in the morning to touch -down at night, it's fair weather aloft for advertisers on WKZO -TV- seen by more viewers than any Michigan station outside Detroit. Here's how NSI (Nov., '63) logs it: 9 a.m. to noon, weekdays, high- flying WKZO -TV has 83% more viewers than Station "B." Noon to 3 p.m., weekdays, WKZO -TV glides across the screens of 25% more viewers than Station "B." 7:30 to 11 p.m., Sunday through Saturday, WKZO -TV lands in 24% more sets than does Station "B." Let your hot pilot from Avery - Knodel tell you everything that's Roger about WKZO -TV! And if you want all the rest of upstate Michigan worth having, Rating projections are estimates only, subject to any defects add WWTV -TV, Cadillac-Sault Ste. Marie, and limitations of source material and methods, and may /WWUP or may not be accurate measurements of ¡rue audiences. to your WKZO -TV schedule. *In 1919, the U.S. Navy's NC -4 made the first Atlantic aircraft crossing.

e %lee gayer, Adionn RADIO WKZO KALAMAZOO- BATTLE CREEK WIEF GRAND RAPIDS WJFM GRAND RAPIDS -KALAMAZOO CADILLAC WKZO WWTV-FM -Tip 100,000 WATTS CHANNEL 3 1000' TOWER TELEVISION Studios in Both Kalamazoo and Grand Rapids WKZO -TV GRAND RAPIDS -KALAMAZOO WWTV/CADILLAC-TRAVERSE CITY For Greater Western Michigan WWUP -TV SAULT STE. MARIE KOLN -TV /LINCOLN, NEBRASKA Avery- Knodel, Inc., Exclusive Notional Representatives KGIN -TV GRAND ISLAND, NEB.

BROADCASTING, July 13, 1964 53 Now...Go non -stop from with the new Zgi`_7M2

1. LOAD with EASTMAN RP Panchromatic 2. SHOOT with the KODAK Negative Film, Type 7229 (prestriped)... Reflex Special Camera ... This new prestriped film is designed for studio Designed with single- system recording unit, for and outdoor use, making it ideal for news, sports, location shooting and studio use. Precision reflex documentation. Created specifically for rapid, high - viewing with ground -glass focusing provides exact temperature Eastman Viscomat processing, it can framing necessary for critical situations. 3 -lens also be processed by any commercial laboratory. turret and variable shutter assure top versatility.

For further information, write or phone for special descriptive Brochure SI -4 .. . Motion Picture Products Sales Department "On- the -spot "to "On -the -screen" 16 mm sound film system!

3. PROCESS with the EASTMAN 4. PLAYBACK with the EASTMAN 16mm

VISCOMAT Processor... Television Projector, Model 275.. . Processes film in minutes. In addition to negative Special heavy -duty construction offers rugged, re- prestriped film, TV recording, sound recording liable performance. Shock -forces are isolated by and positive print film may also be processed. complete separation of intermittent and film trans- Compact; easily, quickly installed. Completely port mechanisms. Sealed, dirt -free lubrication. automatic -no chemicals to mix or replenish. Easily adapted for magnetic sound playback.

EASTMAN KODAK COMPANY Rochester, N.Y.14650 is not giving up on the idea of local plan last October when it proposed a in this proceeding." service. One possibility being studied table providing for some 2,000 assign- In a related development involving is the use of low power UHF stations ments, about 400 more than are in the UHF, the staff has recommended to serve small communities. The sta- present table. It contains some 600 denying the petition of the Midwest tions envisaged, which would be com- channels for educational television Program for Airborne Television In- parable to class A FM outlets, theoreti- (BROADCASTING, Oct. 28, 1963). Also struction, Inc., that its operation be au- cally could be placed within 60 miles under consideration is a table pro- thorized on a regular basis and that six of one another on the same channel. posed by the National Association of UHF channels be provided (BROADCAST- The commission's computer -a Uni- Educational Broadcasters, which was ING, Oct. 28, 1963). vac III -will make the re- examination prepared with a computer (BROADCAST- However, sentiment among the com- possible. The Univac division of Sperry ING, Nov. 11, 1963). missioners has not yet crystallized. And Rand will program the computer, with The FCC's decision to make UHF there were indications last week that data provided by the staff, at a cost of assignments on a case -by -case basis is MPATI might be granted an oral hear- $12,000. an effort to introduce some stability ing before a decision is made. The staff plans to run a number of into the UHF field pending completion MPATI now operates experimental- different sets of criteria through the of the table-and to prod into action ly, transmitting from planes to educa- machine -from 25 to 100, according UHF permittees who have been slow tional institutions in six midwest states. to one official -in a search for the to construct their stations. most feasible plan. The computer can Overall Plan Protected The com- turn out a table in three hours, once mission said that by limiting assign- on it's been programed. Three months ments to those few places where the Dissents would be required to do the same table prospect of early services was good, it manually. would not prejudice the effort to de- new AM rules Human Factor The staff will not velop an overall plan. It added that rely entirely on the computer for the assignments will be subject to change to table's design. Staffers will use it to accommodate the ultimate plan adopt- Ford, Hyde say FCC make assignments to large cities, where ed. But it promised to make "every ef- the need is apparent, but will rely on fort" to avoid changing assignments has tost flexibility their own judgment to make assign- where stations were in operation or ments to smaller markets. construction was well advanced. in making assignments The staff expects to begin running The commission warned, however, tests on the computer by mid- Septem- that "assignments which are not ap- The FCC's adoption of a go -no -go ber. Officials believe that a table can plied for or channels on which permit - system of assignments in AM radio was be selected and a final order written tees have failed to construct will enjoy criticized by two commissioners in dis- and issued by the end of the year. no such stability. They may be changed sents to the commission's order adopt- The commission initiated its current or deleted to accommodate the overall ing the allocations rules change. effort to design an optimum allocations assignment plan which will be adopted Commissioners Rosel H. Hyde and Frederick W. Ford, in separate state- ments released last week, said the new procedures strip the flexibility the com- Sales, output of sets up despite soft May mission needs to make assignments. Commissioner Hyde expressed particular concern over the "restriction" Sales and production of television almost 5,000 from April but almost placed on possible improvement in op- and radio sets continued to climb in 10,000 below the year's high of erating assignments of daytime stations. the first five months of 1964, the 106,400 in March. Commissioner Ford said that with Electronic Industries Association re- In May, the first full month of 4,000 AM stations on the air, it's in- ported last week, although there was production under the all -channel creasingly difficult to engineer a pro- slackening in in some of the pace May. bill, passed by Congress 1962, al- posal that will not cause interference. May, of 4,000 receivers were In TV sales monochrome most VHF Consequently, he said, "informed judg- slipped by more made 483,219 These receivers than (out of total). ment on a case-by -case basis is more 110,000 and radio sales by 28,000 were produced under the waiver ap- important than ever." figures over the for the previous proved by the FCC permitting some The commission order, which lifts the month. Production of TV mono- VHF sets to be manufactured for two -year-old freeze on AM applications chrome sets also fell behind by more hospitals, educational TV systems as of today (July 13), was adopted by than 30,000. and for export. The law requires a 5 -2 vote. It sets stiff engineering Production of color TV sets con - that all sets for domestic sale be standards for applications for new AM tinued to mount; in May over 97,000 all -channel. Proposals would result in polychrome receivers were totals from stations. that made, up Cumulative EIA: virtually any interference would, with SALES some exceptions, be rejected automatic- Monochrome ally by the commission (BROADCASTING, Period TV (With UHF) Radio (With FM) June 15). Jan.-May 1964 2,829,949 - 3,151,201* - Trouble Forecast Commissioner Jan.-May 1963 2,414,998 - 3,123,747 - Ford predicted that the "arbitrary" PRODUCTION standards would lead to a succession of Jan.-May 1964 3,181,671 ** (1,037,367) 7,168,354 * ** (657,877) waivers of the rules or to hearings on Jan.-May 1963 2,794,971 ( 325,839) 6,931,372 (486,089) waivers and that ultimately the rules *Excludes auto radio sales. "may be more honored in the breach * *In addition there were 475,620 color TV sets made in this period. than in the observance thereof." ** *Includes 3,417,048 auto radios in the 1964 period, compared to 3,082,520 in the As an alternative, he suggested that same 1963 period. the commission authorize power at in- termediate steps between presently rec-

56 (EQUIPMENT & ENGINEERING) BROADCASTING, July 13, 1964 appoint- spectrum space. ognized levels of 1 kw, 5 kw, 10 kw a public notice announcing the notice, however, and 50 kw. Where an application for a ment of 26 representatives of land mo- The commission's that no broadcast representatives 5 kw station would not be acceptable, bile users to an executive group of the said to the executive commit- he said, the commission might consider advisory committee. were named the work of that group is one providing for 4 kw. This would Some broadcast representatives -no- tee because to become involved in restore some flexibility to commission tably the National Association of not expected concern to broadcasters. processes, he said, "without any in- Broadcasters and the Association of matters of The notice said the commission hopes crease in objectionable interference." Maximum Service Telecasters - ex- to participate in the broadcasters will participate in the Commissioner Ford also objected to pressed a desire committee. work of subcommittees and added, including in the proceeding the restric- executive The committee was created to deal "Assurance is given that if the com- tion on FM duplication of AM stations. resulting from the short- mittee's work should touch on broad - The new rules prohibit more than 50% with problems age of spectrum space for land mobile cast interests, an appropriate representa- of such duplication in cities of more users, and some broadcasters are un- tive or representatives of broadcasters than 100,000. He said this matter easy over the prospect the committee will be immediately added to the ex- should have been considered in a sep- its attention to broadcast ecutive committee at that time." arate proceeding. He also expressed might turn doubt that the rule will achieve its aim of creating greater program diversity. This aspect of the commission's order was criticized also by Commission- In fact, all kinds of possibilities. Ifs Collins er Robert T. Bartley, who concurred in Here's compact, completely transistorized, portable, three - the remainder of the commission's deci- a channel 808A -1 remote turntable- console. And it sion. He said the proceeding did not offers you all sorts of possibilities for remote produce data to support a finding that remote -type shows. Or in "such an across -the-board prohibition broadcasts. Use it for promotion against duplication" would serve the possibility a small announce booth. Or in conjunction with public interest. sound systems. Or for standby studio facilities at the transmitter site. Or in schools where an eco- Technical topics ... nomical but complete facility is needed. The possibilities are limited only by your requirements. New tape cartridge Amerline Corp., Collins 808A -1 is especially designed for broad- Chicago, has announced a new ad- cast use. The unit offers complete facilities ro feed justable tape cartridge designed to meet program material into a telephone line to the technical standards of the National As- Look into the remote possibili- sociation of Broadcasters. Polyurethane broadcast station. can open up pressure pads can be adjusted without ties Collins 808A -1 turntable- console taking the cartridge apart. for you. Contact your Collins sales engineer for details today. Night to day EMI Electronics, Mid- dlesex, England, announced the devel- COLLINS RADIO COMPANY opment of a four -stage image intensifier Broadcast Communication Division, Dallas which, according to the manufacturer, is capable of multiplying available light a million times. The tube can be used for night vision by attaching it to a TV camera. The electronic tube is distributed by Whittaker Corp., Gencom Divi- sion, New York and North Hollywood. Reel new Eastman Kodak Co., Roch- ester, N. Y., has announced a new five - inch thread -easy reel that can be thread- ed in a single motion by drawing the tape through a slotted flange. The new reel will replace the standards now used on five -inch Eastman sound recording tapes and will also be available in a box without tape for use in editing or as an extra take -up reel.

A chance for defense if spectrum threat arises

The FCC has assured broadcasters that they will be represented in the event the work of the industry- govern- ment committee on land mobile radio services involves matters of concern to 30 Years in the Broadcast Business radio -TV. The assurance was given last week in

BROADCASTING, July 13, 1964 57 PROGRAMING

broadcasters to give political endorsements at the local level first, probably More aggressive in an off -year election, and work grad- ually up to endorsement of candidates for major state and national offices. Do It This Year Mr. Straus called upon broadcasters to endorse political editorials urged candidates this year "on the national as well as the state and local levels." WMCA, he said, intends to do so. National Broadcast Editorial Conference told He recalled that WMCA "became the first radio station to endorse a candi- Civil Rights act, endorse candidates date for the Presidency" by its editorial to support support of John F. Kennedy in 1960. Out of 387 letters received by the station, he said, 30 objected -not because Most aggressive on-the -air editorializ- when slavery was a commanding issue, WMCA had taken a stand but because ing, including massive support for the "but with advantages of reach, atten- in their opinion WMCA had endorsed new civil rights law and the endorse- tion and influence that the dailies never the wrong man. ment of candidates in political cam- had. Fundamental American principles, Actually, Mr. Straus contended, the paigns, was urged last week at the sec- he said, require broadcasters to "take right to make political endorsements is ond annual National Broadcast Edi- a stand in this hour of a great cause" based in the right to editorialize. torial Conference. and "use our editorial strength boldly, "The right to comment on issues nec- The approximately 100 broadcasters imaginatively and with insight and wis- essarily includes the right dom." to suggest so- at the 21/2-day meeting also heard lutions to those issues," he said, and warnings against pitfalls in editorial Dr. Stanton called upon broadcast- "in a democratic society the ultimate radio -TV practice, advice on the consti- ers to participate more fully in stimu- solution is the ballot box." tutional rights of editorialists, reports lating public opinion through stronger, Mr. Straus continued: "There are on past editorial campaigns and sug- more skillful and more eloquent edi- enough FCC safeguards now against a gestions for sharpening their editorial torials on urgent matters. He said CBS - station's misusing its editorial power. skills. owned radio and TV stations had car- Opposite points of view have the posi- FCC Chairman E. William Henry, ried 2,675 editorials in the past 10 tive opportunity to be heard. President Frank Stanton of CBS Inc., years and that although some of these "This is the only kind of government President R. Peter Straus of WMCA were "powerful and persausive," he did control that broadcasters should New York, General Counsel Douglas not think it reassuring that only about toler- ate over the content of their editorials; Anello of the National Association of one in ten provoked a rebuttal. and, hopefully, the industry will be- Broadcasters, and broadcasting and ad- In a question- answer session Dr. come so responsible and fair, and the vertising consultant John E. McMillin Stanton said he was confident the time public will so come to expect replies to were among the chief speakers. is coming when stations will endorse editorials, that even this control will The conference, sponsored by the political candidates -and indicated that wither away as a government function. Columbia University Graduate School CBS -owned stations might in 1966. of Journalism in cooperation with the He suggested it would be best for "With the 'fairness doctrine' in effect Radio -TV News Directors Association now, there should be no government and the NAB, was held Monday control over what we say or how we through Wednesday morning at Arden say it. Libel and slander laws, the gen- House, near Harriman, N. Y. Ralph eral rules of taste, pride in our re- Renick of wTv.r(Tv) Miami, Fla., was search, accuracy and judgment, and the conference chairman. interests of our audiences-these are Dr. Stanton proposed that broadcast- the only limitations we should accept. ers "use their 5,000 voices, heard on "We should fight any city official 156 million radio sets and 61 million who tells us to hush -hush crime and television sets, in one mighty, continu- violence, any congressman who exerts ing editorial crusade" in support of the pressure to stop us from making po- new civil rights law. litical endorsements, any prude who Every Man's Voice "All day and says we may not discuss sex, religion all night we as broadcasters are in or politics, or any FCC commissioner touch, one way or another, with vir- who suggests that some civic issues are tually every man, woman and child in too controversial for the airwaves." this land," he said. "The broadcast edi- Not FCC's Fault FCC Chairman torial has direct access to 56 million tel- Henry declared that it isn't the com- evision homes -almost 93% of all the mission's fairness doctrine that is to homes in the country. Forty -five mil- blame for bland broadcast editorials lion automobiles have radio sets. No and commentaries that lack a point of one can do as much as we to stimulate view -it's the broadcaster who is more progress in voluntary compliance to the concerned with his ratings than with new law, in allaying passions, and in winning a Peabody Award. quieting misgivings." The chairman defended the doctrine Dr. Stanton said broadcasters are against charges it is "hampering" the at a phase of history in this century WMCA's Straus growth "of electronic journalism." similar He to that of the daily newspapers Endorses candidates spoke on Tuesday, a day after the corn- 58 BROADCASTING, July 13, 1964 mission's fairness doctrine primer was issued (BROADCASTING, July 6). Chairman Henry said broadcasters Number of TV's editorializing grows slowly often claim the doctrine is so ambigu- ous as to instill in them the fear the Between 30 and 40% of television reached a peak in 1961 and 1962 commission will disagree with their stations currently offer editorials, but and "has now slowed to a trickle." judgments on fairness and proceed the number is not growing fast. NAB's survey, also in 1963, was against them. The result, he said these About half (53 %) of the stations said to have 189 TV stations that edi- broadcasters assert, is that they avoid editorializing say they do so on politi- torialize, while TIO's survey brought controversy in news programs and sen- cal issues, but only 6% carry this 169 affirmative responses. TIO's 169 sitive issues in public affairs programs to the point of taking sides for or came from 114 different communi- and, in general, hew to a "middle of against candidates. ties in 40 states. In both surveys the road point of view." These figures were taken from a about half of the editorializing sta- But, the chairman said, the doctrine report issued last week by the Tele- tions were found to be scheduling is clear. Basically, he said, it "holds vision Information Office, and were editorials at least once a week. that if a broadcast licensee undertakes based on surveys conducted by the The TIO study indicated that 87% to present programing dealing with con- TIO and by the National Associa- of total time devoted to TV edi- troversial issues of public importance, tion of Broadcasters. The report, torials deals with local subjects, al- he must make reasonable efforts to pre- dealing with the history and current though 26% of the stations said they sent conflicting points of view on such status of editorializing on TV, was sometimes editorialize on interna- issues." prepared by John E. McMillin, con- tional matters and 41% sometimes No Arbitrary Judgment Further- sultant, under a grant from TIO. It dealt with national affairs. Usually more, he said, although no definition is to be published shortly in the the editorials are two to three min- of fairness fits all situations, the FCC Television Quarterly of the Academy utes long, most often are delivered "doesn't require the broadcaster to of Television Arts and Sciences. by the station manager. make an arbitrary and subjective judg- The report, distributed to TIO Preparation of the average edi- ment about the treatment of contro- sponsors (members), said that TIO's torial takes 5.3 hours, TIO found, versial issues, at the risk that seven survey, conducted in 1963, showed and the research and script writing men in Washington may, in an equal- that the real movement into TV sta- usually are handled by special edi- ly arbitrary and subjective manner, dis- tion editorializing started in 1958, torial personnel or by news staff. agree." He said the commission has enunci- ated only the most general principles -"that the basic right to be protected 1949 report it has the effect discouraging is the public's right to hear both sides And since the commission's that of which embodies the the use of broadcasting for the expres- of a controversy, that a broadcaster on editorializing, up- sion of Anello, gen- has an obligation to respect that right, fairness doctrine, the FCC has often opinion," Mr. NAB that he must make an affirmative effort held the broadcasters' judgment against eral counsel, argued in his speech. He to discharge this obligation over and the complaints of those whose ideas of said if a broadcaster "can be forced to give above making his facilities available to fairness differed, the chairman said. time for the expression of a contrary point view, contrasting points of view on de- He agreed that the existence of the of isn't this compar- mand.. fairness requirement imposes "some able to the levy of damages for saying what The commission, he added, has com- burden" on broadcasters who present you think? Both are equally in- hibiting mitted the application of these princi- programs on controversial issues. But, to free and open discussion." Fairness, Anello "should ples to the judgment of the licensee. he said, "the burdens are strictly sec- Mr. said, re- ondary, and can neither deter nor prevent the success of a creative broadcaster who is seriously committed to provocative programing. "The real difficulty," he said, "lies with broadcasters who aren't seriously committed to the journalistic function or to the exposure of controversy. "Programing that represents a slight profit or even a loss does not interest them greatly. They carry it as part of a minimal public service effort, but they limit their commitment to the least that will pass muster with their community, with the FCC and with their own con- science.. . "Their pole star is not the Peabody award," he said, "but that idol of the airlanes, the latest Nielsen." Such broadcasters, he said, follow this rule: "Controversy may sell newspapers, but in this business it's the funny page that counts. Mr. Average Viewer will not consider buying your brand or Brand X when an editorial has just made him apoplectic." FCC's Henry Discouraging Effect "The basic CBS Inc.'s Stanton Don't blame us problem with the fairness doctrine is Be crusaders

BROADCASTING, July 13, 1964 59 main always a moral obligation -never sit. Trans -Lux would install and main- a legal one." He explained that "fair- tain projection equipment for the car- ness and balance can come only from Anti -Barry editorials riers and provide custom programing. a of responsibility and this can- sense Defense not be legislated. It must spring from WTFM(FM) Lake Success, N.Y., report The Department of Defense has the will and dedication of each broad- week initiated a series of released Partners in Free - last dom caster, generated by the built -in incen- editorials urging Republican con- -Secretary of Defense McNa- mara's 1964 tive for service that is the hallmark of vention delegates not to vote for film report, a 30- minute color documentary. the profession of broadcasting. Those Senator Barry Goldwater as GOP Prints may be obtained from who fail to measure up endanger not nominee for president. army audio-visual corn - munications centers or from Office of only their own freedom, but the free- The station said it was begin- dom of all broadcasting." Public Affairs, Department of Defense, ning its policy of editorial stands Washington. Broadcasters were urged to endorse in accordance with the position local and national political candidates taken by the FCC and other "re- Golf televised A special network of by Marcus Cohn, Washington commu- sponsible broadcasters." about 100 U. S. TV stations will carry nications attorney. portions of the Canadian Open golf As editorializing by broadcasters con- tournament Aug. 1, 5 -6 p.m. and Aug. tinues and grows, Mr. Cohn observed, 2, 3:30 -5:30 p.m. EDT. Television Pro- the advocacy of individual candidates in broadcast editorializing "is simply ductions of America and Beacon Sports will become a natural outgrowth of one of sheer, horrible, wholly unneces- Productions are producing the telecasts. this movement. sary dullness." Although there have But, he added, broadcasters must be been many good and even great edi- Fractured news In its first live- action careful not to endorse candidates sim- torials, he said, too many suffer from project in television, King Features Syn- ply for the sake of taking sides. They being patterned after newspaper edi- dicate, New York, plans to produce a must, he emphasized, feel strongly torials, from not being carefully thought pilot of a half-hour situation comedy, about a candidate. They must have, he out, from not being cast in the "per- titled Hello Dere, starring Marty Allen said, "a deep, abiding conviction of the son-to- person" style required in broad- and Steve Rossi as newscasters at a Los righteousness of the candidate and" of casting, from lack of a dramatic ap- Angeles TV station. The series is aimed their own convictions. proach or a clear -cut sense of purpose. for the 1965 -66 season. Answering fears that broadcasters "All that is needed by any of you," Documentaries syndicated Triangle may suffer if the candidate they en- Mr. McMillin said, "is to devote a little Program Sales is syndicating four docu- dorse doesn't win the election, and that more time, a little more attention, to mentaries on community problems that the FCC may even be used to harass the really bard part of the writing job were produced and telecast by Triangle them, Mr. Cohn noted that no broad- -the thinking that goes behind what Stations. The half -hour programs are: caster has ever lost his license on this you say. Given that -and I see no rea- Air Pollution, Jets, And Went Back account and that if I a broadcaster has son why any broadcaster cannot give and a fourth to be announced. the proper justification for his endorse- it that -there could be almost no limit ment the government cannot do any- to your editorializing effectiveness, or Terrifying experience Gadabout Cad- thing to harm the station. the community, state and even nation- dis Productions has acquired U. S. dis- Statistics Dr. Harold Niven of the al importance you can achieve." tribution rights to The Terrific Adven- NAB presented a compilation of sta- With Chairman Renick on the con- tures of the Terrible Ten, children's pro- tistics on broadcast editorializing. A ference committee were Byron Cowan, gram produced in Australia and already survey this year of 270 stations known WsAC Fort Knox, Ky.; Roger Turner, in distribution in that country plus Ger- to air editorials showed, he said, that WMCA New York; John Corporon, many, England, Holland and Canada. of the 207 radio stations, 145 editorial- wosu -TV New Orleans; Dale Clark, First U. S. sale has been made to wcx- ize daily, 62 weekly; of the 63 TV out- WACA -TV Atlanta; Dick Cheverton, ry Chicago, which has purchased 200 lets, 49 daily and 14 weekly. WOOD -TV Grand Rapids, Mich.; Robert of the 71/2 minute episodes. An academic analysis of the psychol- Lambe, WTAR Norfolk, Va.; William Tennis anyone? Producer Sheldon ogy behind the presentation of effective Wood, Columbia University, Dick Leonard has signed a contract with editorials was made by Dr. Carl H. Mendenhall, formerly of wss Atlanta, NBC -TV to develop a comedy- Weaver, a professor adven- of speech at the and Dr. Niven. ture series for the 1965 -66 University of Maryland. season. The He urged series will treat lightly the adventures of broadcasters to "fit the message to the an intelligence agent who roams the audience," saying that only by under- Program notes ... world posing as a tennis player. standing listeners and viewers can editorials be properly persuasive. Plane facts Daystar Productions' new 'Chute special Triangle Stations has documentary division is developing a In the keynote address Jacques Bar - obtained the world -wide TV rights to half -hour film, A Plane Is Born, for the zun, dean of faculties and provost of the seventh World Parachuting Cham- Federal Aviation Agency, first Columbia University, warned against of a se- pionships to be held Aug. 2 -17 in Leut- ries planned for government agencies. editorial appeals to indignation and kirch- Unterziel, West Germany, and will The new division is also anger. These, he said, are putting finishing fiilm a one -hour color special on the dangerous touches on the emotions to arouse, and editorial pilot film for a series of event. It will be carried on six Triangle ap- historical documentary programs peals should be aimed instead at cover- stations and will be syndicated in other the ing the period audience's reason, public- spiritedness from the end of World markets via Triangle Program Sales. War II to the present. and concern for the public interest. Extended coverage United Press In- He also said that, based on a recent Traveling entertainment Trans -Lux ternational Audio last week extended its visit in Britain, he felt that public af- Corp. announced last week it is negoti- service to the West Coast with addition fairs and editorial type programs there ating with domestic and international of four radio clients: KLAC, KGFJ and were more compact, better thought out airlines, railroads and long -haul buses KPOL Los Angeles and KCBQ San Diego. and shorter -and consequently more to provide feature motion pictures, short UPI Audio, which began operations six effective-than those in the U. S. subjects, special interest programs and years ago, now serves 75 radio and TV Mr. McMillin said the real problem closed- circuit TV to passengers in tran- stations in the U. S. and Canada. 60 (PROGRAMING) BROADCASTING, July 13, 1964 Know Anyone Who Stores His TV in the Summer ?

It just doesn't happen. Sure, by buying extensive summer to profit in the months ahead by summer audiences are unusual. schedules. For an even more calling your ARB representative. With new programs and different meaningful evaluation, measure Buying or selling, do it with con- schedules, it's only natural for a summer audience. An ARB fidence this summer . . . do it viewers to develop distinct sum- Overnight Survey on almost any with ARB telephone coincidental mer viewing habits. But, the program in any market you choose surveys. audience is still there. They still can be scheduled on short notice watch. They still buy. .. an inexpensive and reliable AMERICAN And if you want proof, take a method for obtaining summer RESEARCH look at the successful television estimates - and you get the sur- advertisers who regularly combat vey results the very next day! BUREAU summer slumps in product sales Summer is short, so plan now D I V I S I O N OF C- E- I- R INC.

BROADCASTING, July 13, 1964 61 Those TV reruns to cost more

Screen actors and TV film producers agree share in the proceeds from the sale of U. S. TV filmed programs for foreign exhibition with the agreement provid- to new contract calling for increased ing for payments of up to 25% of the applicable minimum rate. For a half - residual payments to actors for repeats hour program, the performer will receive 15% of that minimum for the first foreign release, an additional 5% when the foreign gross has exceeded There is not going to be an actors' be 50% of the applicable minimum $6,000 and another 5% when it passes strike against television this summer. scale, up from the current 35 %. The $8,000. For an hour program, the ac- At 9:45 p.m. Wednesday (July 8), at third-run residual will be 40% instead tor would get 15% for the first foreign the end of over eight hours of discus- of the present 30 %. The fees for the showing, 5% more when the gross is sion, the negotiating committees of the fourth, fifth and sixth runs remain at more than $12,000 and an additional Screen Actors Guild and the Associa- their present 25 %. (This means that 5% when the gross is over $16,000. tion of Motion Picture and Television if a program has five reruns, each actor `Legible' Producers agreed on the terms of a new will receive 155% of the original min- Credits A provision of the collective bargaining contract. A strike imum fee for his performance in resid- new contract that will be of special in- call which was to have gone into effect ual payments. The current rerun maxi- terest to Howard Bell, code director of at midnight Thursday, just over a day mum is 140 %. SAG, in its original the National Association of Broadcast- later, was canceled. Terms of the new proposals for the new contract, had ers, and the advertiser- agency execu- contract are subject to approval of the asked for 280 %. The producer's count- tives and groups which have been try- boards and members of both the union er offer had been for 145 %.) ing to reduce the amount of "clutter" and the employers' association, but The agreement also calls for an in- on television, is the agreement of the there was no indication that this would crease in the residual payments for the guild and producers that at the end of present any difficulty. The SAG board first syndicated showing of a filmed TV each TV program, a cast of characters voted its approval Thursday afternoon program, from the present 35% to shall be broadcast in "legible type," and the others were expected to follow. 40% of the applicable minimum scale. showing the name of the actor and the A major part of the new agreement The second syndicated rerun fee re- part he portrayed. is an increase in rerun payments for mains at 30% and the third, fourth and To avoid a repetition of "crisis ne- TV network programs. For the second fifth rerun fees at 25 %. gotiations" of the kind that kept the network run (first rerun) the rate will Actors will now for the first time negotiating committees of SAG and AMPTP in bargaining sessions that ran almost around the clock for days preceding the agreement, provisions were made for the establishment of a perma- Democrats have Rev. McIntire up in arms nent producer -union committee to work on a continuing basis on problems that Reaction to the Democratic Na- A. Anello, general counsel of NAB, may arise under the new contract, so tional Committee's mailing of a re- was planning to monitor the Mc- that friction between performer and print from the Nation on "Radio Intire tapes late last week so he can employer may be minimized. The par- Right: Hate Clubs of the Air," to advise members who asked for ad- ties also agreed to jointly employ a re- almost 1,300 radio and TV stations vice. search organization to make a thor- last month (BROADCASTING, June 29) In his original letter, Mr. Bright- ough economic study of the production, has been explosive. man called attention to the FCC's distribution and marketing of filmed The Rev. Dr. Carl McIntire, Col- fairness doctrine and stated: "In programs for television, so that there lingswood, N. J., voice of the Twen- view of the coming political cam- will be more agreed -on facts, fewer tieth Century Reformation Hour, paign I thought you should be aware conflicting opinions, at future bargain- since then has been blasting the both of the content of these pro- ing sessions. Democrats, Samuel C. Brightman, grams and the claims for time to The new contract is a three -year deputy chairman for public affairs, which these attacks can make you agreement, retroactive to July 1, except who signed the covering letter, the liable." for a clause improving overtime condi- Nation, and the author of the article. In his second letter, dated July 2, tions which becomes effective July 20, He also invited Mr. Brightman to Mr. Brightman claimed that Dr. Mc- but it may be extended through a fourth debate the validity of the Nation Intire "has attacked me personally year by mutual consent. Such an ex- article with him on the air. as well as the Democratic National tension would come only after both Mr. Brightman has sent a second Committee." He asked for the "text groups have studied the accomplish- letter to the 500 -odd stations carry- of the McIntire charges and an offer ments of their joint committee and ing the McIntire broadcasts asking of your facilities for an adequate analyzed the findings of the economic for a tape, and notifying the stations response." Otherwise, he said, the study of the TV film industry. that he is entitled to time to answer matter will be brought to the atten- the charges. tion of the FCC. Film sales ... The legal department of the Na- At week's end, no official com- tional Association of Broadcasters plaints had been received by the Decision: The Conflicts of Harry S. has been inundated by queries from FCC from the Democratic National Truman (Screen Gems): WTVJ(TV) broadcasters on what to do. Douglas Committee or Mr. Brightman. Miami; WFGA -TV Jacksonville, Fla.; wI.os-TV Asheville, N. C.; KTVt(TV) St. Louis; WSYR -TV Syracuse, N. Y.; xcw-

62 (PROGRAMING) BROADCASTING, July 13, 1964 TV Portland, Ore.; KING -TV Seattle; wrvT(Tv) Tampa -St. Petersburg, Fla. FCC and WBAY -TV Green Bay, Wis. CRACKS DOWN ON Volume 9 (Seven Arts): WOOD -TV FCC HITS Grand Rapids, Mich.; KRDO -TV Colo- rado Springs -Pueblo, Colo.; KEYT(TV) STATION FREQUENCY Santa Barbara, Calif., and KVOO -TV Tul- 4 VIOLATORS! sa, Okla. TWO MIDWEST Volumes 4 and 5 (Seven Arts): WNDU WITH PURCHASES -TV South Bend, Ind. and KREM -TV Spo- NEW STATIONS kane, Wash. CITED BY FCC CITATIONS EQUIPMENT Volume 7 (Seven Arts): WMAL -TV LOSS OF Washington and KREM -TV Spokane, FACE Wash. FOR TESTS! LICENSE! Volume 8 (Seven Arts): KREM -TV Spokane, Wash. Volumes 1, 2 and 3 (Seven Arts): WWTV(TV) Cadillac-Traverse City, Mich. Volume 3 (Seven Arts): KREM -TV Spokane, Wash. Amos 'n' Andy, Call Mr. 'D', Navy with Log and Whirlybirds (CBS Films): Wctx -Tv South Miami, Fla. RUST'S NEW Honeymooners and Phil Silvers (CBS Films) : WBEN -TV Buffalo. avo Wanted Dead or Alive (CBS Films): AUTOLOG and WALB -TV Albany, Ga.; KENS -TV San Antonio, Tex. and wcIA(Tv) Cham- =.r . . ..r:- .. . paign, Ill. ALARM SYSTEM True (CBS Films): KALE-Tv Butte, Mont.; xSBW -TV Salinas, Calif., and NOW!! The only economical and sure -fire WMAL -TV Washington. way to remove the threat of citations. AUTOLOG! Maintains a constant record of The Greatest Show on Earth (Desilu AM, FM or TV broadcast transmitters. Sales) : WPIx(Tv) New York. Should the transmitter deviate beyond the Features (Seven : Special Arts) Kcpx- required or desired limits, AUTOLOG will TV Salt Lake City; KPHO -TV Phoenix; alert station personnel. The alarm remains WPRO -TV Providence, R. I., and KREM- on, until the deviation has been corrected TV Spokane, Wash. and the alarm reset. A Christmas Carol (Seven Arts): WAFB -TV Baton Rouge; KLFY -TV La- fayette, La.; KEYT(TV) Santa Barbara, In addition, AUTOLOG frees your personnel Calif., and WALA -TV Mobile, Ala. for other important functions ... lets them concentrate where it will do the most good Boston Symphony Orchestra (Seven delivering profit- making commercials Arts): KNTV(TV) San Jose, Calif. and tightening -up production. The accurate records provide realistic data for mainte- o Manhattan Sound takes nance. AUTOLOG is easy to install and over Movietone studios 1. V(ltlbu UU tlpu. designed to grow with your station without fear of obsolescence. Manhattan Sound Corp. has entered into an agreement with 20th Century - For a brochure describing AUTOLOG and RUST equipment, please write to: Fox Film Corp. to operate the latter's other Sales Department Movietone sound studios on West 54th Street in New York, beginning Nov. 1. By operating the Movietone studios in conjunction with its original studios on Fifth Avenue, the company hopes to expand its radio, television and motion picture services. Recording, dub- bing, mixing, transfer, including 50 to corporation of america 60 cycle, 16 mm and 35 mm optical Eastern Division Western Division and all sizes of magnetic tape are 195 Mass. Avenue 2921 South 104th St. among services producers can take ad- Cambridge, Mass. Omaha. Nebraska vantage of, the companies said. RUST -GEL FM STEREO TRANSMITTERS AUTOLOG RUST REMOTE CONTROL'

BROADCASTING, July 13, 1964 63 Drama starts on ABC Radio

Daily series to be offered for local sale by more than 70 affiliates

ABC Radio's new drama program offerings which subscribing affiliates can offer for local sale make their appearance today (July 13). The new fare, titled Theater 5, is for Monday- Friday scheduling. As of last week, a total of 15 programs already had been prepared in advance. The shows have no set story format, are repertory but have no stock company. Among the guests of Robert Pauley director of radio at BBDO, New York, All scripts are original, and each show (r), ABC Radio president, at a lunch- and Thomas J. McDermott, vice presi- runs 25 minutes. eon presentation in New York an- dent, radio -TV, N. W. Ayer & Son, New As reported earlier, ABC Radio has nouncing the network's drama pro- York. Both agency men are veteran 78 affiliated stations indicating they in- gram plans were William Hoffmann (I), radio advertising executives. tend to carry the dramatic series (BROADCASTING, May 11). Stations will pay for each dramatic program on the newsmen, selected portions of several scoffs at the law once too often. basis of their highest one -minute rate. shows were played, and various details Stations will determine the time the At a luncheon in New York last week discussed. Robert R. Pauley, ABC Ra- program will be placed on schedules, for staff people, agency executives and dio president, said three "pilot" broad- though all will run the series on the casts were sent to affiliates for sampling Monday- Friday basis. The programs and as a result he expected "many ad- are fed live by the network to the sub- ditional affiliates" would subscribe to scribing stations. the service. Mr. Pauley noted that in giving con- Executive producer, Ed Byron, of sideration to the project, developed Theater 5 said each program will be a over a two -year period, ABC discarded complete and independent story and any notion to revive old radio drama that subject matter for the series will because programs, ideas and habits in vary. He said themes will "run the radio have changed. "Old radio drama," gamut of dramatic suspense with only he said, "didn't fit today's pace." one factor remaining constant: we will Portions of other plays at the inaugu- demand modern, up -to -date radio fare ral luncheon session: "House of Cards," from our authors." a suspense thriller; "Jump Jump," which GO No Ghost Revival ABC Radio's deals with crowd psychology over a formal announcement at one point la- suicide attempt; "Homecoming," an from "On -the- spot" beled the new project as an "experi- escapist drama, and "Your Time is Up," to "On-the-screen" ment." But, Mr. Pauley said, "while a psychological play. our competition has been trying to with the new revive drama via 1940 radio techniques Q 34Gilpa 16 mm and programs, ABC is taking a pro- STV tries to keep sound film system gressive step to introduce 1964 radio drama and techniques. We are innovat- pay TV off ballot ing with radio, not reviving a ghost." The staff includes Jack Wilson, story Subscription Television Inc., which editor; Warren Sommerville and Ted plans to inaugurate its pay -TV closed - Bell, directors, and Ed Blaney, sound circuit program service in a section of effects chief. ABC said they were all West Los Angeles on Friday (July 17), "veterans of radio drama." An original has gone to court in an attempt to get theme titled "Fifth Dimension" com- the proposition to outlaw pay TV in posed for the series by Alexander Vlas California stricken from the November Datzenko will supply background music election ballot. A petition filed July 3 for each of the programs. with the California Supreme Court in First program in the series is "Hit Los Angeles on behalf of STV and two and Run" by Robert Cenedella, novelist subscribers asks for a writ of mandate and radio -TV writer. This story involves against Frank Jordan, secretary of state, See ad following page 53 a vicious but influential hoodlum who and Benjamin S. Hite, registrar of vot-

64 (PROGRAMING) BROADCASTING, July 13, 1964 HALF -HOUR PROGRAMS AVAILABLE NOW! th third man'', STARRING MICHAEL RENNIE as Harry Lime \ ,t

THE THIRD MAN WAS NEVER LAST

SEATTLE KING THIRD MAN Fri. 7-7:30 P Sta A Ripcord Sta B Bowling Sta C Adventures in Paradise Sta D Pacific Theatre 1 ST. LOUIS KTVI THIRD MAN 12 Fri. 9:30-10 P Sta A Jack Paar 19 Sta B Eyewitness 11 Sta C Movie 7

WASHINGTON, D.C. WTOP THIRD MAN 13 Sat. 7 -7:30 P Sta A Saturday Night Report 9 Sta B Highway Patrol 9 Sta C Trails West 6

DALLAS WFAA THIRD MAN 23 Fri. 9:30 -10 P Sta A Jack Paar 18 Sta B Rebel 13 Sta C Eyewitness 10 GREENSBORO - WINSTON -SALEM WFMY THIRD MAN 24 Thur. 7-7:30 P Sta A Broken Arrow 22 HARRISBURG- LANCASTER WGAL THIRD MAN 17 Sat. 7.7:30 P Sta A Matty's Funnies 10 Sta B Checkmate 3 ATLANTA WAGA THIRD MAN 23 Fri. 7.7:30 P Sta A Dragnet 15 Sta B CBS News 4 BIRMINGHAM WBRC THIRD MAN 11 Wed. 10:30.11 P Sta A Hitchcock 9 CHAMPAIGN WCIA THIRD MAN 10 Sun. 11:30 -12 P Sta A Open End 1 Sta B Sunday Nite Movie 2

CLEVELAND WEWS THIRD MAN 30 Fri. 10:30 -11 P Sta A Jack Paar 26 Sta B Eyewitness 7 COLUMBIA, S.C. WIS THIRD MAN 26 Mon. 9.9:30 P Sta A Danny Thomas 15 The Sta B Stoney Burke 12

NEW YORK CITY WABC THIRD MAN 14 LARGEST Fri. 10:30 -11 P Sta A Jack Paar 20 Sta B Mr. Lucky 8 Sta C Eyewitness 6 Spot Buy Sta D Steve Allen 3 ORLANDO W8D0 THIRD MAN 20 in the Wed. 8:30 -9 P Sta A Virginian 20 Sta B Going My Way 16 HISTORY PORTLAND, ORE. KOIN THIRD MAN 18 Sat. 7-7:30 P Sta A Fight of the Week 17 of Sta B Adventures in Paradise 16 SAN DIEGO KFMB THIRD MAN 24 Sat. 7 -7:30 P Sta A Fight of the Week 16 TELEVISION Sta B Charlie 9 BUDWEISER BEER PRODUCED AT 20th. CENTURY FOX STUDIOS

8530 WILSHIRE BOULEVARD, BEVERLY HILLS, CALIF., TELEPHONE: OLEANDER 5-7701

NTA 444 MADISON AVENUE, NEW YORK 22, NEW YORK, TELEPHONE: PLAZA 3-6106 BROADCASTING, July 13, 1964 65 ers in Los Angeles county, who are cated there is a growing shortage of include Range Rider Buffalo Bill Jr., preparing to place the measure on the acceptable syndicated and feature film Annie Oakley and Adventures of Cham- ballot. The petition says that the initia- programs and said although these pro- pion. Two of the series, Annie Oakley tive would be an unnecessary restraint ductions would be made primarily for and Buffalo Bill Jr., will be carried on of commerce and would violate con- the ABC -TV stations, they could find ABC -TV during daytime hours, start- stitutional guarantees of freedom of acceptance via syndication. ing in the fall. communication. Mr. Shaker noted that the ABC -TV This view was challenged Wednesday stations started to become active in (July 8) in a brief filed with the court program development more than a year WNEW, N.Y. Giants on behalf of the Citizens' Committee ago with the production of specials for Free TV, which cited recent state oriented toward the community they supreme court decisions holding that serve. Several weeks ago, he pointed renew for 3 years the courts should not "interefere with out, announcement was made of a the exercise of the electorate's fran- project under which each of the ABC - WNEW New York has signed a new chise" to test constitutionality of an TV stations would be scheduling a three -year contract to broadcast the New initiativè prior to an election. weekly, local half-hour program in York Giants National Football League prime time next fall. These programs games this season and to originate the may be exchanged among other ABC - games for about 100 stations on the ABC 0 &0's step up owned stations if they had pertinence Ivy Broadcasting Co. network. to other markets. Broadcasts for this season will cover One significant result of program program production the five pre- season exhibition games as well development operation is Shindig, a as the 14 regular- season games. Form- musical program that has been carried er New York Giants star Kyle Rote has Plans for intensifying the program on KABC -TV Los Angeles as a joint effort been added to the broadcasting team development activities of the ABC - of Circle Seven and Selmur Produc- of Marty Glickman, Al de Rogatis and owned TV stations were announced last tions, Mr. Shaker reported. Shindig Joe Hasel for the coming year. week in New York by Theodore F. will be carried on ABC -TV in the fall. The same sponsors as last year on Shaker, president. WNEW have renewed their contracts for He disclosed that the comedy team AB -PT purchases the 1964 season. They are the Great of Rowan and Martin have been signed Atlantic & Pacific Tea Co., New York, as the stars of a 90- minute pilot pro- through Gardner Advertising, New gram to be carried on all five of the Flying A Productions York; Ballantine beer, Newark, N. J., ABC -TV stations, and Les Crane, who through William Esty, New York; currently is appearing on WABC -TV New The purchase by American Broad- Howard Clothes, New York, through York, will be spotlighted in a 90 -min- casting-Paramount Theaters Inc. of the Mogul, Williams & Saylor, New York, ute discussion-entertainment show for stock and film properties of Flying A and L&M cigarettes, New York, two weeks, starting July 27, on WABC- Productions Inc. was announced last through J. Walter Thompson, New TV, WBKB(TV) Chicago and KABC -TV week by AB -PT. The purchase price York. Schick Electric Shavers, Lancast- Los Angeles. was not disclosed. er, Pa., through Norman, Craig & Both of these presentations will be The transaction includes four half - Kummel, New York, and Schrafft's, evaluated as a future O &O project, pos- hour TV series and their merchandis- New York, through McCann -Mar- sibly for syndication or for sale to the ing rights. The series, which have been schalk, New York, will sponsor pre network, Mr. Shaker stated. He indi- carried on TV from eight to ten years, and post -game programs on WNEW.

FINANCIAL REPORTS

about $6.8 million after deductions of RCA has record first half applicable expenses and taxes, and (2) a net capital gain of $4.6 million, again after deductions, from It's 13th consecutive quarter in which profits rose; the sale of 141,747 shares of common stock of the first half profits up over $8 million above 1963 Whirlpool Corp. -both these items adding 22 cents to per share earnings. RCA earnings for the second quarter million in 1964 against $12.1 million Six months ended June 30: 1964 and for the first half of the year were in 1963. 1963 Sales for the first six months Earned per share $0.91 $0.53 at record highs, increasing 32% and were at $899.1 million, or about 2% Products & services 899,100,000 877,300,000 sold 28% over the respective periods of a over the 1963 total. Cost of opera- year ago. General Sarnoff and Mr. Engstrom tions 828,600,000 816,400,000 Profit before RCA Board Chairman David Sar- also noted that NBC, an RCA sub- federal taxes on noff and President Elmer W. Engstrom income 70,500,000 60,900,000 sidiary, increased profits by about 20% Federal taxes on also reported last week that the second in the first half year over the same income 32,900,000 31,500,000 Net profit for six quarter of 1964 was the 13th consecu- period of 1963, and a new record in months (after tive quarter in which profits were high- sales and profits in home instruments taxes) 37,600,000 29,400,000 Special (nonrecurring items: er than in the comparable period of was "led" by a 25% rise in factory Recovery of fed- the eral excess prof- preceding year. sales of RCA color TV sets. its taxes, net RCA's operating profits after taxes They also cited two special sources gain on sale of 141.747 shares 6,800,000 for the first half of the year were $37.6 of nonrecurring net income during the of Whirlpool million compared to last year's record first six months which Corp. stock, are additional to net 4.600.000 total of $29.4 million. Similar com- net profits from operations: (1) a re- Net profit for six parison for the second quarter: months and spe- $16 fund of federal excess profits taxes of cial items 49,000,000 29,400,000

66 BROADCASTING, July 13, 1964 PKL has increase in billings, profits

Papert, Koenig, Lois Inc., New York advertising agency, last week reported more than $13.1 million in billings for the six months ended May 31, and income from commissions and service INTERNATIONAL fees amounting to $1.9 million. Stock- holders were told in an interim report that both gross billings and income FILM were up considerably compared to that period a year ago: nearly $4 million and about $530,000 respectively. Net in- TV-FILM come, after federal taxes, amounted to $235,624 compared to $170,928 in the comparable period a year ago. AND Six months ended May 31: 1964 1963 Earned per share $0.457 $0.333 Gross billings from DOCUMENTARY which commissions and service fees are derived 13,105,582 9,371,504 Commission and service fee income 1,969,394 1,432,608 MARKET Total operating expenses 1,512,386 1,081.817 Net operating income 457,008 350,791 Other income: 4,119 568 Net income before 111111111111111 federal income tax 461,127 351,359 Federal income tax 225,503 180,431 Net income 235,624 170,928 Number of shares 12 -21 OCTOBER 1964 outstanding 515,610 511,910 A WORLD- RESOUNDING MIFED - the International Film, TVfilm and Documentary SUCCESS Market - will hold its Tenth Cine- Meeting this Autumn. MIFED meets twice a year in Milan: in APRIL at the time of the Milan Fair, the world's largest annual trade show, and Seven Arts to sell again in OCTOBER. Interested persons are cordially invited to attend the next Cine- Meeting. It will be held from 12 to 21 October 1964 Grand Bahama stock and has already attracted a widespread response. Sponsored and concurrent with the next Cine- Meeting, the Second International Salon of Technical Aids for the Cine Seven Arts Productions Ltd. last and TV Industries (SINT), and the First Exhibition and week reported that it plans to divest it- Congress of World Television Progress (EXCOT 1964) will self of its interests in the Grand Bahama also be held from 12 to 21 October next. Development Co. Ltd., redeem the company's outstanding convertible debentures and nominate seven new members to its board. Seven Arts' plans were outlined in a MIFED Information from: MIFED Largo Domodossola 1 Milano (Italy) letter to shareholders from Eliot Hy- Telegrams: MIFED - Milano man, president, in advance of the company's annual meeting in Toronto on July 23. As part of the changes, Louis Chesler, board chairman of Seven Arts, would dispose of all of his interests in the company and would purchase most of Seven Arts' interest in Grand Bahama TEN WAYS TO RAISE YOUR RATES Development. TOPS THE AGENDA The Seven Arts management was REGISTRATION criticized last year by minority share- SHIRT SLEEVE SEMINAR LIMITED TO 100 holders for acquiring a 20% interest Lubbock, Texas September 26 and 27, 1964 in the development company. They alleged that Seven Arts failed to make 12 hour Brainstorm with such names as McLendon, full disclosure of its $4,950,000 pur- Maples and McAlister. chase of Grand Bahama shares in 1961. Free Tickets to the Texas -Texas Tech Football Game Seven Arts plans to dispose of its 495,000 ordinary shares of Grand Ba- Name Station hama to Mr. Chester for $6,548,220, of which $4.5 million would be in cash Address City & State Enclose check for $100. (full registration fee) and you will receive hotel reservation, plus tickets with the balance due Sept. 30. Another to the Texas -Texas Tech game, by return mail.IReservations received after deadline- checks re- 5,000 special shares of stock would be turned immediately) sold to the Grand Bahama Port Au- Mail to THE BRAIN, Box 20496, Dallas, Texas thority for $50,000, thus ending Seven l.

BROADCASTING, July 13, 1964 67 ended in May over the corresponding 12 months the year before. Earnings Two broadcast lawyers to be Comsat directors were down, but Rust Craft said that this was Two lawyers, both with broadcast WJAR -AM -TV Providence and WDBO- because of expansions and that earnings would improve in the coming backgrounds, have been nominated AM-TV Orlando, Fla. year. Company also issued a notice of to be among the six public directors Other nominees for the six direc- a dividend of 10 cents a share. of the Communications Satellite torships open for public stockhold- Twelve months ended in Corp. A stockholders meeting is ers, all of whom also are presently May: tentatively scheduled for Sept. 17. members of the board, are: Joseph V. Charyk, president of Comsat; 1964 1963 Leonard H. Marks and Bruce G. David M. Kennedy, chairman, Con- Net operating earnings Sundlun are the two attorneys. Both per share $ 0.86 $ 0.94 tinental Illinois National Bank & Net sales 34,353,000 33,215,700 are presently directors of the corpo- Trust Co., Chicago; George Killion, Net operating earnings after income taxes' 623,200 682,900 ration, appointed by President Ken- president, American President Lines, nedy when Comsat was officially 'Excludes special nonrecurring items in 1963 San Francisco; Leo D. Welch, chair- amounting to a profit of $972,000 after taxes. created in 1962. Mr. Marks is a man and chief executive officer of partner in the Washington communi- Comsat. cations law firm of Cohn & Marks. The bill creating Comsat calls for Before that he was associate general a 15 -man board, of which six rep- RKO General has counsel of the FCC. resent public stockholders, six the Mr. Sundlun, a Providence, R. I., common carrier stockholders, and $3.3 million net and Washington attorney (Amram, three to be appointed by the Presi- Hahn & Sundlun), is secretary and dent. Comsat stock was put on the a director of the Outlet Co., Provi- market last month and was immedi- RKO General and subsidiaries dence department store which owns ately sold out. brought in over $3.3 million net income to its parent, General Tire & Rubber Co., for the first six months of the year, it has been reported. This is less than Arts' holdings in that company. pany were disclosed in the report. Eliot the $3.4 million attributed to RKO Gen- The company presently has $11,950; Hyman, president and director, $84,- eral for the same period in 1963. 000 in debentures outstanding, $7,- 253; Ray Stark, executive vice president General Tire reported that the - 645,000 of which are owned by Mr. and director, $125,000; Louis Chester, half year Chesler and Chester Operations Inc. chairman, $75,000; Samuel H. Haims, figures on consolidated net sales These debentures partially would be treasurer and director, $56,900. and net earnings represent new first - half records for the company. Net sales redeemed by the sale of the Grand Ba- Messrs. Haims, Hyman and Stark were up 7.9 %; earnings, up 16.5 %, hama stock. were among the five holdover directors compared to the comparable 1963 pe- Financing by Allen & Co. and other renominated for the board. lenders of an amount up to $4.5 million riod, it was reported. The report also included Seven Arts' has been agreed upon to redeem the Six months May complete financial statement, ended 31: company's remaining debentures. showing earnings for the year ending Jan. 31, The seven new members proposed 1964 1963 1964, after taxes, of $3.1 million or for the board of directors are Charles Earned per share $0.96 $0.84 $1.81 a share, compared to $1.7 million Allen Jr., senior partner of Allen & Net sales 513,705,000 476,186,707 and $1.08 a share the previous year. Net income RKO Co.; Armand Deutsch, investment spe- of Gross income was $41.2 million, com- General Inc. and its cialist; Alan Hirschfield, associate of consolidated subsi- pared with $19.4 million in the 1963 diaries for six Allen & Co.; Clint Murchison Jr., statement. months ended partner of Murchison Bros.; Max March 31 3.384,956 3,425,624 Cost of goods sold, Rayne, chairman of the board of Lon- depreciation, selling, general and don Merchants Securities Ltd., London; Rust Craft sales up slightly administrative ex- Roger Stevens, theatrical and real estate penses, interest and other charges 484,986,956 451,907,678 investor, and Norman K. Winston, real Rust Craft Greeting Cards Inc., Provision for federal estate investor. which has broadcast holdings, has re- income taxes 15,200,000 13,200,000 Salaries of top officials of the corn- ported an increase in sales for the year Estimated income 16,903,000 14,504,653

Wometco holds strong pace

Wometco Enterprises Inc., a diversi- fied Miami -based firm with broadcast holdings, has annnounced that its record earnings continued through the second 12 weeks of this year. Net income after taxes for the first two periods combined, ending June 13, was $1,416,- UNITED PRESS 208, 25% of which was paid in divi- INTERNATIONAL 1 dends. Twelve weeks ended June 13:

1964 1963 Earned per shares $ 0.40 $ 0.30 Gross income 7,342,313 4,914,917 Net income 705,304 518,812

*Based on 1,776,505 shares outstanding.

68 (FINANCIAL REPORTS) BROADCASTING, July 13, 1964 FANFARE Drums to beat for the TV code

NAB sends subscribers kit to increase public understanding of TV's efforts at self regulation

The code authority of the National painstaking work that went into the Association of Broadcasters has set in kits is the fact the three shorter spots motion a campaign that it thinks will each feature the stations' channel num- contribute mightily to the viewing pub- bers. lic's understanding of the differences What Else The films take up only between television stations that do and a small part of the kits. Also included do not belong to the code. are suggested IDs, 14 different ads in On television stations subscribing to The heart of the campaign is the TV a total of 21 sizes beating the drum for the NAB's code of good practices, code information kits, in preparation the code, a lapel insignia, a suggested you don't see objectionable material since April, that the NAB last week editorial, designs for billboards and frowned on by the code. The above sent to some 400 TV -code subscribers. bumper strips, perforated sheets of opening slide is followed by others The kits bulge with differing materials gum- backed good practice seals and showing examples of programing and -including five TV spots -aimed at other "zeal for the seal" material. The ads not used on the subscribing sta- enlightening viewers, who, the code au- seal has been modified, and the kits tions. thority believes, are abysmally ignorant ask stations to destroy old copies. It of code accomplishments. Designed by now highlights "television code" and Howard H. Bell, code authority direc- has reduced "seal of good practice" to which was allotted $100,000 by the tor, and his assistant, Jonah Gitlitz, the small letters at the bottom. NAB last January, is still being devel- kits are the first such mailed out by the The kits are part of a program Mr. oped. The cost of compiling the kits NAB. Previous promotional material Bell hopes will teach the public "that was not revealed. had been issued on a piecemeal basis. somebody other than the FCC -the in- The code authority is now working The spot announcements are two of dustry itself-is concerned about tele- on a radio code kit, similar in some 20 seconds, two of 10 seconds and one vision where problems exist that affect ways to the TV version, which it hopes of 3 seconds. An indication of the the public's interest." The campaign, to have out in September.

Transistor radios are a m tM Mitsubishi specialty. This

9- transistor, 3 -band (MW,

SW I & SW2), superheterodyne

radio boasts a mesa -type LIVING high frequency transistors for highly stabilized short- SOUND wave reception and sens- itivity, transistor -controlled BY illuminating lamps that act as a tuning indicator, plus a push button controlled dial MITSUBISHI light.

See these Mitsubishi transistor radios at your near- est electrical appliance dealer.

FX-233

MITSUBISHI ELECTRIC CORPORATION Hvd OHIC,: Ml,rubl,hi Dnbl Bldg., Marunou

BROADCASTING, July 13, 1964 69 INTERNATIONAL

Canada tightens Television Technicians (BROADCASTING, July 6). Profits grow The union is asking for raises which TV commercial limits will increase pay by approximately 25% Most Canadian radio and televi- over the next five years and for a 35- sion stations had a profit in 1963, hour week as opposed to the present 40 After Oct. 1 Canadian TV stations according to the annual report of will have to limit their advertising time hours. the Board of Broadcast Gover- to 12 minutes per hour, instead of the nors, as presented to the Canadian 16 minutes now permitted. The Board government for the fiscal year of Broadcast Governors has announced CBC's Ouimet lists ending March 31, 1963. The re- that it decided at its June meeting to port showed that while radio sta- amend the TV regulations to this effect 25 ad prohibitions tions dropped revenue in 1961, and at the same time to limit the num- they recouped their losses during ber of commercials to 16 instead of 20 the past two years, with most The publicly -owned Canadian Broad- showing an operating profit in- per hour. casting Corporation has banned 25 Most Canadian TV stations are not crease of 47% last year over products and services, CBC President 1961. using the full 16 minutes for advertising Al Ouimet has told the Canadian per hour at present, but some have ex- In television 42 stations re- Broadcasting Parliamentary Committee ported an aggregate profit of ceeded the 12 minutes and this is un- on Public Accounts. derstood to have $4,249,000, as against $652,000 prompted the BBG The CBC is again being investigated to amend in 1962. Seven stations reported the regulations. There have to its expenditures and income. Mr. been some as losses for 1963. The nine second complaints from public Ouimet said that CBC will not sell time groups about too many commercials. stations in as many cities, which for sleeping tablets, bathrom tis- began operations since 1960, par- sues, corn removers, preparations to ticipated in the general improve- British TV strike hold dentures or products such as toilet - ment in the industry, the report bowl cleaners and bathroom deodorizers. states. Total broadcast revenue in Also banned are all types of men's and ends after 6 days the past year for television stations women's underwear, foundation gar- increased from $19,928,000 to ments, funeral parlors, cemeteries and $22,990,000. An aggregate loss of The strike in Great Britain that health studios. Mail -order advertise- $4,900,000 in 1961 was converted blacked out all TV programing by the ments are accepted only if the sponsor into an aggregate profit of $1,- Independent Television Authority came is well -established and has a high repu- 400,000 last year for 12 stations to an end last Monday (July 6). Pro- tation. No help wanted advertisements which began operations since gram company executives and union are broadcast, nor are commercials January 1, 1960. leaders agreed to resume negotiations for adult-type cosmetics for children, over pay, fringe benefits and hours. or professional services by doctors, den- The six-day strike resulted in the tists and lawyers. walkout of more than 3,500 producers, CBC advertising income declined in Network, Mr. Oiumet said. Revenue directors and floor managers, all mem- the past three years since the advent of dropped from $38,563,940 in 1960 to bers of the Association of Cinema and a second TV network, CTV Television $31,402,592 last year.

FATES & FORTUNES

BROADCAST ADVERTISING signed to become general manager of tive VP, and George T. Dyer becomes corporation which will operate com- senior VP. Former board chairman, Keith Munroe, who munity antenna TV systems in Logans- Herbert Byer, becomes chairman of ex- joined Chicago office port and Lafayette, Ind. ecutive committee. Joel Burghalter is of Campbell - Ewald vice chairman of board. Co. earlier this year, Andrew C. Boyd Jr., formerly Erwin has been appointed Wasey, Ruthrauff & Ryan senior VP, Ralph Whiting, VP VP and general man- joins MacManus, John & Adams, Los and director of client ager of agency's Chi- Angeles, as VP and creative director. services at Young & Rubicam, cago division. He suc- John B. Simpson, Chicago, named chairman ceeds Ivan Hill, who formerly VP and na- of Mr. Munroe agency's newly has resigned and is re- tional director of estab- tiring from advertising field (BROAD- lished executive com- broadcasting mittee in that city. CASTING, June 29). Mr. Munroe earlier for Foote, Cone & was president of Alexander Film Co., Belding, Other members of New York, committee Colorado Springs, Colo. elected VP and direc- include Richard tor of creative services H. Simpson, Richard C. An- Charles E. Palmer, joins Clairol Inc., derson and M. David for Walker Saussy Keil, all VP's. New York, as advertising manager. Mr. Mr. Simpson Palmer had been with Lever Bros., that Inc., New Orleans. Robert Buckalew elected VP of Geyer Morey Ballard, New city, for 12 years and was most re- Gus K. Bowman Jr., executive VP of York. He serves agency on client contact staff. cently merchandising manager. Byer & Bowman Advertising, Colum- Albert Schneider appointed sales bus, Ohio, elected president, succeeding Anson Isaacson, chairman of execu- manager of ¡KJG Fort Wayne, Ind., re- Gus K. Bowman Sr., who becomes board tive committee and chief operating offi- placing Silverton Aston, who has re- chairman. Ed Wilkin Jr. elected execu- cer of A. C. Gilbert Co. (toymaker),

70 BROADCASTING, July 13, 1964 Willoughby named to new post of AAW chairman

Howard Willoughby, director of ecutive VP. Lane Publishing Co. (Sunset maga- Other new AAW officers are: vice zine), Menlo Park, Calif., elected chairman: Al Ross, Nelson Roberts chairman of Advertising Association & Associates, Denver; second vice of the West for 1964 -65. Post is new chairman: Rosalie McElroy, KVOA -TV one, established by revision of asso- Tucson, Ariz.; secretary: R. K. Foley, ciation's bylaws, adopted at last Pacific Power & Light Co., Portland, week's (July 6 -8) annual convention Ore.; treasurer: Oliver H. Crawford, in Sun Valley, (see story page TV Guide, Los Angeles; VP GO Idaho for legis- 36). Previously, top AAW officer lative affairs: Frederick Baker, Fred- from "On- the -spot" elected from membership was presi- erick E. Baker Advertising, Seattle, dent. Immediate past president is Wash.; VP for education: Robert to "On- the -screen" Walter Terry, VP of Johnson & Lewis, tacher, Arizona State University, with the new San Francisco. Title of president has Temple; VP for advertising ethics: Loo inv. 16mm been given to Charles W. Collier, George Ganz, KTvc(Tv) Boise, Ida- sound film system manager of AAW headquarters office ho; VP for club activties: Jean in San Francisco and head of AAW Replogle, Jean Replogle & Associ- salaried staff. His title had been ex- ates, Los Angeles.

New Haven, Conn., assumes added du- WROC -TV Rochester, N. Y., named di- ties as president and chief executive rector of advertising and sales promo- officer. In latter posts, Mr. Isaacson suc- tion for WBBM -TV Chicago. He succeeds A. C. Gilbert Jr., who died June ceeds Leonard Broom, who has been 28. Jack Wrather, president of Wrather named assistant director of advertising Corp., which owns 51% of Gilbert for CBS -TV, New York. named company, was chairman of New Dan Lindquist, broadcast production Haven firm. manager of Guild, Bascom & Bonfigli, GO Robert L. Williams, Los Angeles, named executive broad- sales manager of WAPI- cast producer. He joined agency in See ad following page 55 AM-FM Birmingham, 1957. Ala., promoted to gen- Noyes Scott appointed manager of eral sales manager of sales department of KNBC Los Angeles. WAPI -TV. He succeeds SPOTMASTER Thomas Percer, who Bill Hooper, for past 10 years in field resigned two weeks of TV film syndication, joins Radio Ad- ago to join WHNT -TV vertising Bureau, New York, as regional Tape Cartridge Mr. Williams Huntsville, Ala., as director in member development depart- VP and director of sales. Jack Warren, ment. with WAPI sales staff for past four years, Jerry Marcus appointed local sales Winder succeeds Mr. Williams as radio sales manager of KTLA(TV) Los Angeles. manager, and Ralph Stanley appointed Formerly assistant general sales man- WAPI-TV local sales manager. Mr. Stan- ager, Mr. Marcus has been with KTLA ley joined WAPI -TV in 1954. for past five years. Charles Fleischmann, formerly di- John M. McDaniels, rector of advertising and sales promo- account executive with tion for The Nestle Co., White Plains, WON -TV Chicago since January 1963, ap- N. Y., appointed general manager of The new Model Crosse & Blackwell, Nestle's coffee mar- pointed midwestern TP -1A is a rugged, dependable and keting division. sales manager of sta- field tested unit. It is easy to operate tion. Earlier Mr. Mc- and fills a need in every station using Richard Garbett, account executive, Daniels was account cartridge equipment. Will handle all reel sizes. High speed winding at and Dr. Theodore F. Dunn, associate executive with wNDU- Mr. McDaniels 22Y" per second. Worn tape in old research director, of Kenyon & Eck- TV South Bend, Ind. cartridges is easy to replace. New or hardt, New York, elected VP's. old cartridges may be wound to any John Schoeffler elected VP and ac- length. Tape Timer with minute and Jerry Mathai, account executive at count executive at Kudner Agency, second calibration optional and Robinson & Haynes, Los Angeles, ap- New York. extra. Installed on winder or avail- pointed VP of agency. able as accessory. TP -lA is $94.50, Milton Levy elected VP in charge of with Tape Timer $119.50. Richard K. Pearson and Thomas broadcast operations for Silton, Calla- Write or wire for complete details. Flaherty, of Pittsburgh office, and Glen way & Hoffman, Boston. E. Wilber, of Houston, elected VP's of Lawrence Gibson, VP- marketing at Erwin Wasey, Ruthrauff & Ryan. Audits & Surveys Co., New York, elect- BROADCAST ELECTRONICS, INC. ed to firm's board of directors. 8800 Brookville Road Bruce J. Bloom, formerly in promo- Silver Spring, Maryland tion work at WCAU -TV Philadelphia and E. Delony Sledge, VP of The Coca- =

BROADCASTING, July 13, 1964 71 Cola Co., Atlanta, named director of tor for The Martin R. Klitten Co., Los advertising and sales promotion, in Angeles. move consolidating company's advertis- Industry veterans cited Mary Harris, of TV programing de- ing and sales promotion activities. Fred partment of McCann -Erickson, New W. Dickson, VP, will serve as manager Among 30 winners of the 1964 York, appointed casting director for TV advertising and sales promotion. of Medal of Freedom, awarded last commercials. Richard Pedicini named radio -TV week by President Johnson, are supervisor for Bloomfield Hills, Mich., Edward R. Murrow, Frederick R. Bob Aledort, formerly of Erwin Wa- office of MacManus, John & Adams. Kappel and Walt Disney. sey, Ruthrauff & Ryan, New York, joins Mr. Murrow, 56, is former CBS Doyle Dane Bernbach, that city, as re- director Marilyn Canton named media radio -TV reporter- commentator search supervisor. of Hoag & Provandie, Boston. and two years head S. for of U. James Spiliotis named research man- Thomas W. Lentz named manager of Information Agency. He resigned ager of WOR-AM-TV New York. He suc- advertising and sales promotion opera- from post last year to re- USIA ceeds Mrs. Lee O'Brien, who becomes tions of RCA Sales Corp., Indianapolis. cover from cancer operation. special research consultant for stations. Otto A. Fohl, formerly of Ted Bates Mr. Kappel, 62, is board chair- & Co., joins Chesebrough- Pond's Inc., man of American Telephone & Brian D. Roberts, New York, as division marketing re- Telegraph Corp., New York. for six years with search manager. Mr. Disney, 62, is pioneer in Young & Rubicam in animated cartoon field and long- agency's London, New James W. Grau appointed manager of time TV- motion picture producer. York and Chicago advertising and promotion for wNec- The medal, created in 1945 for offices, joins Need- AM-TV New York. He was formerly civilian accomplishments in war ham, Louis & Brorby, with WHEW, that city. and broadened in 1952 and again Chicago, as vice presi- Madeleine Morrisey elected VP and in 1963 to recognize individuals dent and executive Mr. Roberts copy chief of Grant Advertising, New who have contributed significantly art director. York. She joined agency in 1960. to the quality of American life, is Eugene F. Shaw, the highest civil honor a President account executive James Frankenberry, senior account can bestow. at wJz -Tv Baltimore, joins Television executive at Cunningham & Walsh, New Advertising Representatives, Chicago, York, elected VP. He joined agency in in same capacity. Robert A. Stuart May 1963. joins TVAR's New York staff as ac- James Curran appointed account ex- Lon E. Nelles elected VP in charge count executive. He was formerly with ecutive at WJZ -TV Baltimore. of San Francisco office of Harrington, The Katz Agency in Chicago and New Righter & Parsons. Mr. Nelles moves J. Whittle Williams named account York in same capacity. executive at Chuck Shields Advertising, from firm's Chicago branch where he Hugh E. Johnston, general sales man- Atlanta. was account executive. ager of wrrv(rv) Youngstown, Ohio, Robert L. Simmons, account execu- Canny Sheelds appointed account joins WLUK-TV Green Bay, Wis., in tive in Television Advertising Represen- executive at WITH Baltimore. same capacity. tatives' Chicago office, moves to firm's M. E. (Mike) Weide appointed sales Harold H. Segal, Los Angeles branch as manager. development manager of Ktao Seattle. managing director of George Mousaian, sales service co- William J. Garvin Jr., previously of Knight Quality Sta- ordinator of wl.wD(Tv) Dayton, Ohio, WTAP -TV Parkersburg, W. Va., named tions of New England, promoted to account executive. He is account executive at WSAZ -TV Hunting- has established his succeeded by Mike Siddall. ton, W. Va. own sales representation and Norman K. Carrier, formerly with Ken Stratton, formerly with Chicago management consultant business, MacFarland Aveyard & Co. and Young office of CBS Spot Sales, joins sales de- Harold H. Segal & Co., & Rubicam, both Chicago, joins Leo partment of WIND Chicago. Mr. Segal Burnett Co. there as account executive. with offices at 451 Stat- Kenneth Pletz joins sales staff Kenneth E. Lane, also of MacFarland of 1er Office Bldg., Boston. Telephone: Aveyard, joins Burnett's media depart- W.BK Detroit. LI 2 -0980. Mr. Segal previously was ment on special assignment. Thom Rhodes appointed media direc- with WILD Boston. Denton L. DeBaun, senior financial and management executive, elected assistant treasurer of Peters, Griffin, More than a decade of Constructive Service Woodward, New York. Charles Bunn, formerly sales man- to and the induit, y ager of KMA Shenandoah, Iowa, named general sales manager of KSTP St. Paul. James Hardy and George Sikorski HOWARD E. STARK join media -PR and marketing-research departments, respectively, of Firestone - Rosen Inc., Philadelphia. Broken -Consultants Walter Boyd promoted to managing editor of Chicago Perspective, monthly 50 EAST 58TH STREET NEW YORK. N. Y. ELDORADO 5 -0405 magazine published by wFMT(FM) Chi- cago. He succeeds Paul Carroll, resigned. Lois Baum, formerly music di-

72 (FATES & FORTUNES) BROADCASTING, July 13, 1964 rector at KPFK(FM) Los Angeles, joins Forks and KCND -TV Pembina, both WFMT as editorial assistant on Perspec- North Dakota, and KXOA -AM -FM Sacra- tive. mento and KPLS Santa Rosa, both Cali- R. E. Lawson named assistant adver- fornia. tising manager of Chemetron Corp., Sheldon Siegel resigns as station Chicago, succeeding C. W. Pilkey, who manager-program director of KAET(Tv) resigned. (educational ch. 8) Phoenix, effective David W. Grace joins Advertising Sept. 1, to become station manager of Time Sales as member of Dallas sales Lehigh Valley Educational Television staff. He was formerly at KNUZ and Corp., which plans to activate new ETV KQUE(FM) Houston. channel in Allentown, Pa., early next year. Robert Nelson, formerly with Erwin Wasey, Ruthrauff & Ryan, Chicago, Howard J. Haman appointed general KPAT -AM -FM joins Bronner & Haas Inc. there as manager of Berkeley, copywriter. Calif. William J. Calvert, VP of KPAT Inc., will join Dickens J. Wright, presi- Baron (Mickey) Trenner Jr., formerly dent of company, in New York to de- with Eastern Motion Pictures Ltd. and velop new broadcasting interests. MPO Videotronics, joins Filmex Inc., New York, as staff director. Frederick Menzies named station NEW! manager of WHEN -TV Syracuse, N. Y. He had been commercial manager of Cartridge Mount* THE MEDIA station. for broadcast Richard H. Harris, Sandy Meek, general manager of since 1961 general wxrc Holland, Mich., for past 14 years, Cartridge manager of WDGY retired June 30. Minneapolis, joins Richard Florence named assistant Machines! Westinghouse Broad- station manager of WCRF -FM Cleveland. casting Co. as general manager of wnz Bos- William T. Rice Sr., manager of NORTRONICS HEAD MOUNT ton. wPrx Lexington Park, Md., elected pres- REDUCES MOUNTING AND ident of Lexington Park Chamber of Floyd J. Keesee ap- ALIGNMENT PROBLEMS! Mr. Harris Corn merce. pointed general man- This new Nortronics Cartridge Mount, ager of WMBO -AM -FM Auburn, Y., N. PROGRAMING eliminates the need for rear -mount succeeding his father, Frederick L. heads! Designed for cartridge tape using endless loop tape car- Keesee, who has retired. Floyd Keesee John P. Dillon ap- handlers tridges of the Fidelipac and Viking has served as WMBO station manager for pointed managing di- five years. type, it permits fast, easy installation rector of Jefferson and alignment of up to three heads on Rush Evans, program manager of Productions, commer- one assembly! "Micrometer" adjust- WIBW- AM -FM -TV Topeka, Kan., named cial production and ments permit setting of head height, manager of The Garvey Communica- program syndication azimuth and face perpendicularity - tions Systems, responsible for supervi- division of Jefferson special lock screw on each head bracket sion of KKTV(TV) and KFMH (FM ), both Standard Broadcasting "freezes" the adjustments. Heads are to the bracket with a quick - Colorado Springs, and KGHF Pueblo, Co., Charlotte, N. C. fastened Mr. Dillon clamp for fast installation. Colo. He replaces James Russell, who Mr. Dillon was for- release screw will continue as VP of company, and merly sales manager of Jefferson Pro- Cartridge -Mount Kits, with all necessary hardware, are available for the will devote his time to development of ductions. His replacement has not been conversion of existing cartridge players new properties for Garvey organization. named. using rear -mount heads. Hal Levin elected VP and general Ronald Beckman, formerly with Gen- MOUNTS COMPATIBLE manager of WINQ Tampa, Fla. eral Artists Corp., named West Coast CARTRIDGE WITH ALL NORTRONICS TAPE HEADS! Amo Walker appointed acting man- director of television business affairs department of Filmways. He will make Typically, two Premium series half- ager of WCTW -AM -FM New Castle, Ind. track stereo heads -one used for record, He has been on wcrw staff since Sep- headquarters at General Service Studios, Hollywood, where Filmways maintains the other for playback -and any Nor - tember 1963. tronics erase head may be mounted on production offices for its four TV series. series Dan L. Dunlap, formerly sales repre- a single assembly. Premium heads fine laminated, precision-lapped, sentative with WJBC Bloomington, Ill., Larry Fischer, formerly of WTCN -AM- feature Tv Minneapolis, appointed program di- low loss core structures ; deposited appointed manager of wcic Mendota, quartz gaps; and hyperbolic, all -metal rector of WLOL, that city. Ill., new 250 w daytimer on 1090 kc faces. Cartridge Mounts, as well as the which has target date of Aug. 1. Cy Howard, author, has been signed entire line of broadcast quality replace- your Robert R. Michael appointed station by Warner Bros. to adapt two TV half- ment heads, are available through manager of Iycua Tucson, Ariz. hour comedy series from his own stories, Nortronics Distributor. The Tax Man and The Breadwinner. For complete information about Nortronics Cartridge Tim D. Tindall, formerly program di- Mounts, write for our Form ¡7177. rector of WKYW Louisville, Ky., named Sol Lesser, veteran motion picture *PATENT PENDING coordinator of special projects at Chi- producer who is currently president of cago headquarters of Polaris Broadcast- Hollywood Museum, is planning to go ing, division of Polaris Corp., whose sta- into television production, while con- post at tions besides WKYW include wTvw(Tv) tinuing his nonsalaried museum. 8173 Tenth Ave. N., Minneapolis, Minn. 55427 Evansville, Ind.; KTHI -TV Fargo -Grand With him in TV operation will be Saul

BROADCASTING, July 13, 1964 73 Wilmington, Del., joins news staff of WPEN Philadelphia, succeeding Ed Furness heads Emmy reorganization committee Needham, who resigned last month. Robert Ginther and Jeffrey Schiff- The board of trustees of the Na- tor; Sheldon Leonard, co- partner man join news department of KING -AM- tional Academy of Television Arts with Danny Thomas of T&L Produc- FM-TV Seattle. and Sciences has elected TV and ra- tions; Hubbell Robinson, TV pro- George Barbour joins xDKA -AM -FM Betty Fumess chair- ducer, and James Silman, program dio performer Pittsburgh as special reporter in public 1964 Awards manager at WTOP -TV Washington. man of its -65 National affairs department. Committee, which will have the task The new committee already has of reorganizing the academy's much - sent a questionnaire to its 6,000 mem- criticized Emmy awards structure bers in nine chapter cities to get (BROADCASTING, May 18, et seq.). membership recommendations on the Also elected to the awards com- future structure of the Emmy awards. mittee were Seymour Berns, TV pro- Meetings will be held in Hollywood ducer and senior VP of the academy; with members there beginning July Evelyn F. Burkey, executive direc- 20, and in New York beginning July tor of the Writers Guild of America, 27. East; Sheldon Cooper, program man- Another meeting in New York ager of WON -TV Chicago; John Gun- will review all the information and Mr. Creshkoff Mr. Williams ter, of Gardner Advertising, St. formulate recommendations to the Palmer Williams appointed to newly Louis; Danny B. Landres, film edi- board of trustees in mid -September. created post of director of broadcast operations for CBS News, New York. For past five years, Mr. Williams has Bass and Paul David, producer- direc- Keath G. Allen, Gene Daniels and been director of operations for CBS tor and writer, respectively, of The Woody Woodall join Pepper Sound Stu- Reports series and has been with net- Searching Eye, documentary film being dios, Memphis. Mr. Allen will function work news division since 1951. Law- shown at Eastman Kodak pavilion at as copy writer; Messrs. Daniels and rence Creshkoff, since 1960 executive New York World's Fair. Woodall will serve as sale representa- editor of Television Information Office, tives in northeast and southeast, respec- New York, joins CBS Inc. as editorial Jack Reilly, public relations director tively. director of corporate information staff. of KYw-Tv Cleveland, promoted to assistant program manager, replacing Bil Pierce Allman, program and produc- Osterhaus, who was transferred to KPIX tion executive at WFAA -AM -FM Dallas, ALLIED FIELDS (TV) San Francisco in same capacity. resigns to enter partnership in clothing Stations are owned by Westinghouse business Andrew G. Haley, senior partner in Broadcasting Co. Washington law firm of Haley, Bader & George Schlater, TV producer, Potts, given G. Edward Pendray award Jack Petrik ap- signed by NBC -TV to produce network's by American Institute of Aeronautics pointed manager of first "Sneak Preview Special" next sea- and Astronautics for "outstanding con- programing depart- son. Program, starring Steve Lawrence, tribution to the literature of flight sci- ment of KETV(TV) will be telecast Nov. 27, 10 -11 p.m., ences." Mr. Haley is counsel of AIAA. Omaha. He joined sta- NYT. Award cites his "pioneering contribution tion in 1957 as chief to the analysis of governmental and in- engineer. Ray Galton and Alan Simpson, crea- tors and writers of British comedy, ternational legal questions arising from Francis D. (Pete) Steptoe and Son, signed to long-term the rapid development of space travel Lyon, motion picture Mr. Petrik contract with Screen Gems to create and space exploration, as exemplified by director, appointed ex- and develop new TV comedy series for his book Space Law and Government ecutive producer of STV Programs, pro- 1965 -66 season. published in 1963." graming subsidiary of Subscription Tel- John H. Conlin, legal assistant to Steven Siporin, WAEC evision Inc., which begins pay -TV op- formerly of FCC Commissioner Frederick W. Ford, New York, joins directorial eration July 17 in Los Angeles. staff of has transferred to commission's litiga- KDKA -TV Pittsburgh. Jerry Gregoris, for 10 years executive tion division. His replacement in Com- producer of public affairs for WON -AM- missioner Ford's office has not yet been TV Chicago, joins waxB(Tv) there as NEWS named. executive producer. Saul Rubin has resigned as director Bill Blanchard appointed news direc- development Paul Cunningham, with NBC -TV's of and executive producer tor of KMHT Marshall, Tex. of radio and television Today show since 1952 as reporter, for University of Judaism, Angeles, promoted to associate producer. Russell Barber appointed public af- Los effective Aug. 1. In his five years with institution, he fairs administrator of WCBS -TV New Leo Lefcourt named director of music created and produced five broadcast York and assistant to Ned Cramer, sta- administration at CBS -TV, Hollywood. series, including tion's public affairs director. TV programs, Insight Mr. Lefcourt had been assistant direc- and Ethics. His future plans have not tor of business affairs and director of Bernard Eismann, formerly with New been announced. program contracts. York bureau of CBS News, joins ABC Dr. Lawrence T. Frymire, chief of Jack Vogl in named assistant director News, that city, as on -air radio corre- FCC's educational broadcasting office, for The Addmns Family and Ed Ilousas spondent for Flair Reports. named educational TV coordinator for appointed art director of this half -hour State of California, effective Aug. 1. Kyle A. Hill joins news staff of WSAZ- comedy series which Filmways is pro- Dr. Frymire, who will bave served with AM-TV Huntington, W. Va. ducing for ABC-TV, beginning this fall. FCC for two years, is former associate Ralph Levy is producer -director. Paul Taylor, formerly of WHYY -TV professor of communications at Michi-

74 (FATES & FORTUNES) BROADCASTING, July 13, 1964 gan State University and manager of of the company, appointed to board of school's radio stations WKAR -AM -FM Southern Television Ltd. Associated for your tower East Lansing. Newspapers hold almost 40% of stock ROHN television requirements, Robert L. Davy appointed assistant of commercial company. professor of communications at Wash- Ray Arsenault, formerly of CFTO-TV SYSTEMS ington State University, succeeding Toronto, elected vice president of Breit - John Brower, who resigned earlier this haupt, Milson & Benson Ltd., Toronto A complete tower year. advertising agency. erection service Reg Baker joins CBS Television Net- that has these EQUIPMENT & ENGINEERING work Sales of Canada Ltd., Toronto, as general manager. Mr. Baker, formerly special advantages: Edward Shafer senior account executive with McKim elected VP- marketing Advertising Ltd., that city, succeeds DEPENDABILITY for Entron Inc., Sil- William Cooke, who resigned to rejoin RELIABILITY ver Spring, Md., man- Canadian Broadcasting Corp. in execu- ufacturer of commu- tive sales capacity. COMPLETE nity, master and edu- Jack Schoone, of CKCR Kitchener, ENGINEERING cational TV equip- Ont., elected VP and general manager ment. He joined com- COAST TO COAST of that station and CHIQ Hamilton, Ont. pany in 1962. SERVICE Mr. Shafer James Johnson Frederick L. Gilson appointed to newly Be sure to obtain price quota- named supervisor of engineering sched- created post of sales tions and engineering assist- at ABC ance for your complete tower uling -TV, Hollywood, with Bill manager of CBS Ltd., Prosser, formerly in network's video- needs from America's foremost London, effective Aug. tower erection service. tape recording department, as his assist- 15. He will be in ant. charge of all sales J. Earl Thomas Jr. appointed corpo- efforts in United King- rate new products manager and tech- dom and Ireland, re- nical adviser to president of General Mr. Gilson porting to Robert Instrument Corp., Boston. Mayo, managing director of CBS Ltd. David Wolfenden joins Automatic Mr. Gilson, for past two years assistant Tape Control, Bloomington, Ill., as sales international sales manager for CBS ROHN SYSTEMS, INC. 1958. engineering specialist for broadcast au- Films Inc., joined company in 6718 W. Plank Road Peoria, Illinois tomation. Lewis W. Shollenberger, former Bill Newman, formerly TV producer newsman with CBS and ABC, appointed for Armed Forces Television in Holly- executive director of Radio Liberty. wood, named operations manager of Under reorganization, Mr. Shollenberg- KCET(Tv) Los Angeles, ETV station er will be in charge of all aspects of head- which is preparing to start regular pro- Radio Liberty's operations, with graming in fall. quarters in Munich, Germany. Lawrence Sibilia Michael Zilka appointed media group appointed chief engi- head in media department of Mather MAN - CARRYING neer of KETV(TV) and Crowther Ltd., London. Mr. Zilka Omaha. He joined was formerly media manager of Robert BALLOONS station in May 1957 Sharp and Partners Ltd., that city. -a great promotion- as assistant chief engi- PROMOTIONAL INDUSTRIES, INC. neer. FANFARE 2619 w. 40 5t., MinnuPolis, Won. SLI. Rolland Looper, Jack W. Isaac elected VP and man- formerly VP- general Mr. Sibilia ager of station relations for Promotional manager of callow Services Inc., New York. He will serve Clinton, Ill., joins Collins Radio Co. as as executive assistant to Sidney Halp- broadcast representative in Iowa, Illi- ern, PSI president. nois, Kansas and He succeeds Missouri. Frank Della Corte, public relations Gene Randolph, who has resigned. administrator for Fairchild Camera & Cliff Wayne appointed general opera- Instrument Corp., Syosset, N. Y., pro- tions manager of KRSD -TV Rapid City moted to corporate PR manager. He and KDSJ -TV Lead, both South Dakota. joined company in 1958. Fran McFall, formerly with McFad- -TicGREEN INTERNATIONAL den, Strauss, Eddy, Irwin & Goodwin, Los Angeles, joins publicity staff of HORNET Radio Mystery Series Bruce Ledger elected VP of Screen ABC -TV in Hollywood as unit publicist. Gems (Canada) Ltd., Toronto. He has IS BACK ON THE AIR! Ross DeLue, formerly senior VP of Now arallable "CHARLES been with firm for nine years and was teat parch.,: MICHELSON, INC.,. Mayer & O'Brien, Chicago public rela- treasurer in March 1963. 45 West 45th St., New York 36 Plaza 7 -0695 elected tions firm, elected VP and director of R. F. Hammond, managing director new public relations division established of Associated Newspapers Ltd., and by Post -Keyes-Gardner there to serve R. M. Shields, advertising manager agency's clients.

BROADCASTING, July 13, 1964 a DEATHS Zach Toms, 63, board chairman -chief Ford, Stanton approved executive officer of Liggett & Myers To- Shinnosuke Abe, 80, bacco Co., Richmond, Va., died July 9 president and board there. Toms joined leaf firm in Senate last week confirmed pres- Mr. chairman of Japan 1922, was elected president in 1961 and idential nominations of Frank Broadcasting Corp. chairman this year. W. Ford and (Nippon Hoso Kyo- Stanton, Frederick kai), Tokyo, died July Mrs. Norman Chandler. Dr. Stan- ton, Inc. president, and Mrs. Richard H. Johnson, 9 in that city of heart CBS Chandler, wife of president of Los 54, general sales man- ailment. Mr. Abe, for - Angeles Times Co., will serve on ager of WSVA- AM -FM- merly with Mainichi TV Harrisonburg, Va., Mr. Abe News, one of largest U. S. Information Advisory Com- be- died June 28 at Rock- newspapers in Tokyo, became chairman mittee. Commissioner Ford term ingham Memorial hos- of NHK in 1956 and president in Oc- gins second seven -year on FCC (BROADCASTING, June 22). pital following lengthy tober 1960. illness. Mr. Johnson George W. 55, had been with WSVA Smith, international Mr. Johnson president of National Association of stations since 1941, Broadcast Employes and Technicians Robert L. Welch, 53, writer -producer originally as program director and since since 1956, died July 2 in Chicago. Mr. for Jack Benny, Fred Allen and Kate 1956 as general sales manager. Smith had held number of union posts Smith shows and originator of Henry since becoming member in 1942 when Aldrich radio series, died July 3 of Jesse B. Mehler, 78, former member he joined NBC's Blue Network. Union burns suffered month earlier when of CBS Radio sales staff in New York, presidency will be assumed by interna- lighter fluid accidentally spilled on his died July 3 in Stamford, Conn. He tional VP, Eugene Klumpp of Buffalo. clothing caught fire. joined CBS in 1928, retired in 1954.

FOR THE RECORD

UHF channel 38 (614 -620 mc); ERP 1000 kw STATION AUTHORIZATIONS, APPLICATIONS vis., 500 kw our. Ant. height above average terrain 929 feet, above ground 969 feet. P.O. address c/o Sterling C. Quinlan, 401 North As compiled by BROADCASTING, July 1 cost $150,000; revenue $160,000. Studio and Wabash Avenue, Chicago. Estimated con- trans. locations both Santa Rosa. Geographic struction cost $1,883,733; first year operating through July 8, and based on filings, coordinates 38° 27, 22. north latitude, 122° cost $850,000; revenue $750,000. Studio and 44' 06. west longitude. Type trans. RCA trans. locations both Chicago. Geographic authorizations and other actions of the TTU -1B, type ant. RCA TFU -SB. Legal coordinates 41° 53, 16. north latitude, 87° FCC during that period. counsel Lester W. Spillane, consulting en- 37 45° west longitude. Type trans. RCA gineer A. E. Towne Associates Inc., both TTU -50B, type ant. RCA TFU -30J. Legal Abbreviations: DA- directional antenna. CP San Francisco. Principals: Hugh B. and counsel Dow, Lohnes & Albertson; consult- -construction permit. ERP- effective radi- Nellie W. Codding (22%) and others. Appli- ing engineer George C. Davis, both Washing- ated power. VHF-very high frequency. cant is in real estate business. Action July ton. Principal: Field Enterprises Inc. (100 %), UHF -ultra high frequency. ant. -antenna. 7. owned by Marshal Field Jr. (12.07 %); Mar- aur.- aural. vis.- visual. kw- kilowatts. w- *Hershey, Pa. -South Central Educational shall Field Jr., Howard A. Seitz, George B. watts. mc-megacycles. D.-day. N-night. Broadcasting Council. Granted CP for new Young, and Edward I. Farley (as trustees LS -local sunset. mod.- modification. trans. TV on UHF channel 85 (776 -782 mc); ERP 64.425; George B. Young (as trustee 8.63 %): -transmitter. unl.-unlimited hours. kc- 240 kw vis., 126 kw our. Ant. height above Bailey K. Howard (1.73 %), and others. Field kilocycles. SCA- subsidiary communications average terrain 767 feet, above ground 192 Enterprises is publisher of Chicago Sun - authorization. SSA-special service authori- feet. P.O. address c/o Fred E. Bryan, Corn - Times and Chicago Daily News newspapers, zation. STA- special temporary authoriza- munity Center Building, Corner Chocolate and also publishes World Book and Child - tion. SH- specified hours. *educational. Ann. and Cocoa Avenues, Hershey. Estimated Craft encyclopedias. Ann. July 2. -announced. CH- critical hours: construction cost $796,909; first year operat- Missoula, Mont. -Western Broadcasting Co. ing cost $225,000. Studio location Hershey, VHF channel 8, (180 -186 mc); ERP 162 kw trans. location near Harrisburg, Pa., on Blue vis., 34 kw aur. Ant. height above average New TV stations Mountain. Geographic coordinates 40° 20 terrain 2908 feet, above ground 253 feet. P.O. 45. north latitude, 76° 52' 06" west longi- address c/o Dale G. Moore, Box 1405, Mis- ACTIONS BY FCC tude. Type trans. RCA TTU -25B, type ant. soula. Estimated RCA -46B. Dow, construction cost $297,000: Santa Rosa, Calif.-Santa Rosa Enterprises. TFU Legal counsel Lohnes first year operating cost $180,000; revenue and Albertson; consulting engineer George $200,000. Studio and trans. both Granted CP for new TV on UHF channel 50 C. Davis, both Washington. Principals: mem- locations (686 -692 mc); ERP 5.11 kw vis., 2.76 kw aur. Missoula. Geographic coordinates 47° 02' Ant. height above average terrain minus bers of council. Action June 30. 19.1 north latitude, 113° 59. 6.4. west longi- 123.5 feet, above ground 199 feet. P.O. ad- tude. Type trans. RCA TT 11 AH, type ant. dress Box 2325, Santa Rosa. Estimated con- APPLICATIONS RCA TW 18 AP. Legal counsel Koteen & struction cost $140,562; first year operating Chicago Field Communications Corp. Burt; consulting engineer Silliman Moffet - and Kowalski, both Washington. Principals: Dale G. Moore (99.996 %), Shirley Mae Moore (.002 %) and Avonne M. Vaughan (.002 %). Mr. Moore has 78.95% interest in KCAP Helena and 99.26% interest in KGVO Mis- soula, both Montana. Ann. June 30. EDWIN TORNBERG New AM stations ACTION BY FCC Clinton, Mo.-Golden Valley Broadcasting & COMPANY, INC. Co. Granted CP for new AM on 1350 kc, 1 kw, DA; conditions include precluding pre - sunrise operation with daytime facilities pending final decision in Doc. 14419. P.O. address c/o Clarence W. Dickgrafe, Box 386, Clinton. Estimated construction cost $15,- Negotiators For The Purchase And Sale Of 806; first year operating cost $27,300; revenue $36,000. Principals: Clarence W. Dick - Radio And TV Stations grate and Floyd H. Pinkston (each 50 %). Messrs. Dickgrafe and Plnkston each have Appraisers Financial Advisors 2.5% interest in Clinton Eye Publishing Inc., publisher of Clinton Eye, a semi -weekly newspaper and 50% interest in Herald New York -60 East 42nd St., New York 17, N. Y. MU 7 .4242 Tidings, a weekly newspaper serving Mon- West Coast -1357 Jewell Ave., Pacific Grove, Calif. FR 5.3164 trose and Urich, both Missouri. Action July 1. Washington -711 14th St., N.W., Washington, D.C. Dl 7.8531 APPLICATIONS Torrington, Conn. - Litchfield County Broadcasting Co. 990 kc, 1 kw, D. P.O. ad- 76 BROADCASTING, July 13, 1964 dress c/o Dr. Jack J. Blinkoff, 5 Water Ing Corp. 100.7 mc, channel 264, 26.4 kw. Street, Torrington. Estimated construction Ant. height above average terrain 170 cost $17,972; first year operating cost $30,- feet. P.O. address c/o Charles J. Thornquest, 000; revenue $36,000. Principals: Dr. Jack J. Box 10, Brunswick. Estimated construction Blinkoff (72.5 %), Milton L. Cramer (25 %) cost $26,700; first year operating cost and and Peter N. Landucci (2.5 %). Mr. Cramer revenue not given. Principals: Charles J. is attorney and Mr. Landucci is teacher at Thornquest (39 %), John B. Greene (8.33 %), Regional High School, Falls Village, Conn. Roy G. Fitzgerald (2 %), Jefferson H. Heeter Ann. July 7. (10 %), Robert E. Boswell (6.66 %), Issaac M. Aiken (.66 %) and Central Assurance Co. Inverness. Fla. -Citrus Broadcasting Co. (33Ìi %). Golden Isles is licensee of WGIG 1560 kc, 1 kw uni. P.O. address c/o Herman Brunswick. Mr. Thornquest has 25% inter- W. Goldner, 3527 Fourth Avenue North, St. est, through debentures, of KLEM LoMars, Petersburg, Fla. Estimated construction cost Iowa. Ann. July 7. $43,250; first year operating cost $55,000; revenue $60,000. Principals: Herman W. Gainesville, Ga. -Hall County Broadcast- Goldner ing Co. 97.1 mc, channel 246, 100 kw. Ant. Warnerer (33.3 %) and Herman ibAfre height above average terrain 376 feet. P.O. (16.66 %). Mr. Goldner is attorney, Mr. Le- address c/o Earnest H. Reynolds Jr., Station vine has interest in building supply com- WLBA, Gainesville. Estimated construction panies, Mr. Warner owns Warner Construc- cost $36,202; first year operating cost $15,000; tion Inc. and American Investment & Man- revenue $15,000. Principal: Earnest H. Reyn- GO agement Corp. and Mr. Kobrin has interest olds Jr. Mr. Reynolds is licensee of WLBA. in building supply companies. Ann. July 7. Ann. July 2. from "On- the -spot" Franklinton, La.-Parish Broadcasting Co. Hammond, La. -Tangi Broadcasting Inc. 1110 kc, 1 kw, D. P.O. address c/o James A. 107.1 mc, channel 296A, 3 kw. Ant. height to "On- the -screen" Gatewood, RD #3, Franklinton. Estimated above average terrain 189 feet. P.O. address construction cost $13,630; first year operat- c/o Warren Verlander, 301 North Chestnut with the new ing cost $21,381; revenue $26,000. Principal: Street, Hammond. Estimated construction James A. Gatewood. Mr. Gatewood is farm- cost $18,585; first year operating cost $27,- 16 mm er. Ann. July 2. 000; revenue $33,488. Principals: Warren H. KWAIKI Verlander (51 %) and Wallace A. Verlander St. Ignace, Mich.-Lake Broadcasters Inc. (49 %). Ann. July 7. sound film system 940 kc, 1 kw, D. P.O. address c/o Robert W. LeCount, 209 Truckey Street, St. Ignace. La Place, La. -222 Corp. 92.3 mc, channel Estimated construction cost $19,892; first 222, 100 kw. Ant. height above average ter- year operating cost $25,000; revenue $29,000. rain 426.5 feet. P.O. address c/o Sidney J. Principals: Robert W. LeCount, DeMaries L. Levet, Drawer B, Garyville, La. Estimated Deatrick and Wilson D. Britton (each construction cost $51,312; first year operat- 33Ì %). Mr. LeCount is employed by WCBY ing cost $48,000; revenue $50,000. Principals: Cheboygan, Wis. and DeMaries L. Deatrick Sidney J. Levet III, Loren M. Levet, Lester is member of board of same station. Ann. J. Millet Jr., Judy B. Millet, Michael R. July 7 Monica and Nancy B. Monica (each 16.66 %). Mr. Levet is engineer employed by E. I. New FM stations du Pont, Mr. Millet is tax assessor and Mr. Monica owns Monica Amusement Co. Ann. July 7. ACTIONS BY FCC Lewiston, Me.- Lewiston-Auburn Broad- Longmont, Colo. - Radio Longmont Inc. casting Co. 107.5 mc, channel 298, 27.7 kw. Granted CP for new FM on 104.3 mc, chan- Ant. height above average terrain 373 feet. nel 282, 28 kw. Ant. height above average P.O. address c/o F. Parker Hoy, Box 929. terrain 88 feet. P.O. address Box 799, Long- Lewiston. Estimated construction cost $25,- mont. Estimated construction cost $10,990; 863; first operating cost $8,000; revenue first year operating cost $9,500; revenue year $10,800. $10,000. Principals: F. Parker Hoy (55.3 %), Applicant is licensee of KLMO Frank S. Hoy (18.4 %), Gladys Hoy (13.8 %), Longmont. Action July 1. GO Romeo E. Sansoucy (2.4 %), Harold W. Dutch St. Augustine, Fla. -Ponce de Leon Broad- (2.4 %), G. Emilio Ouellette (2.4 %), Caroline See ad following page 53 casting Co. Granted CP for new FM on 97.7 M. Hoy (2.4 %) and Herbert O. Wiles (2.4 %). mc, channel 249, 295 w. Ant. height above Lewiston- Auburn is licensee of WLAM average terrain 178 feet. P.O. address c/o Lewiston. Ann. July 2. John E. Bernhard Jr., WFOY St. Augustine. New Ulm, Minn. -KNUJ Inc. 107.5 mc, Estimated construction cost $8,075; first year channel 298, 27.7 kw. Ant. height above operating cost $5,000; revenue $10,000. Appli- average terrain 382 feet. P.O. address c/o cant is licensee of WFOY St. Augustine. George E. Korenchen, 510Ìi Third North Here's the Answer Action July 1. Street. New Ulm. Estimated construction Broadcasting Inc. cost $40,405; first year operating cost $18, Clinton, o.- Clinton 000; revenue $20,000. Principals: Walter K. Granted CP for new FM on 95.3 mc. channel Mickelson Sr. (as trustee 67.68 %), George 237, 3 kw. Ant. height above average terrain A. To Libel Suits: 200 feet. P.O. address Box 386, Clinton, Esti- and Marie Korenchen (9.39 %), Harold mated construction cost $15,497; first year and Janet Mildenberg (3.90 %), Einer B. $21,000; $25,000. Nelson (3.90 %) and others. KNUJ Inc. is operating cost revenue Prin- licensee of New Ann. 6. cipals: Clarence W. Dickgrate, Floyd H. KNUJ Ulm. July One slip of the lip, however ac- Pinkston and Harry F. Finks Jr. (each *Columbia, Mo.- Stephens College. 90.5 33Ì3%). Mr. Finks is banker; other two mc, channel 213, 10 kw. Ant. height above principals are part owners of local publish- average terrain 45 feet. P.O. address c/o cidental, can bring about court ing firms (weekly and semi -weekly news- Neal Balanoff, Stephens College Columbia. papers) and 50% owners of application for Estimated construction cost $36,804; first action -with you as the de- new AM in Clinton. Action July 1. year operating cost $500. Principal: board of trustees. Ann. July 1. fendant in a libel suit. It can Oklahoma City -BBC Inc. Granted CP for Pa. View Broadcasting new FM on 104.1 mc, channel 281, 59.4 kw. Tamaqua, -Sky 430 Service. 105.5 mc, channel 288A, 1.296 kw. be enough to be disas- Ant. height above average terrain feet. Ant. height above average terrain 0.75 feet costly P.O. address c/o Loyd Benefield, 2700 Lib- P.O. address c/o James W. Reichard, RD #2, erty Bank Building, Oklahoma City. Esti- York, Pa. Estimated construction cost $5,- trous. Now you can hold your mated construction cost $43,369; first year 275; first year operating cost $10,000; reve- operating cost $47,300; revenue $36,000. Prin- nue $12,000. Principal: James W. Reichard. loss on any claim to an agreed cipals: Loyd Benefield, Jean I. Everest and Mr. Reichard is engineer with United Leonard Savage (each 33Ì3%). Principals Ann. 30. each have 7% plus interest in KOCO -TV Broadcasting Co. June amount you carry yourself, Oklahoma City. Action July 1. Oneida, Tenn. -Scott Broadcasting Co. 105.5 mc, channel 288A, 3 kw. Ant. height let Employers Reinsur- Erie, Pa. -Jet Broadcasting Inc. Granted above average terrain 283 feet. P.O. address and CP for new FM on 103.7 mc, channel 279. c/o R. H. Troxel, Scott Broadcasting Co., ERP 17.3 kw, uni. Ant. height above average Oneida. Estimated construction cost $16,- ance handle the excess. This terrain 7 feet. P.O. address Myron Jones, 125; first year operating cost $11,800; reve- 1635 Ash Street Erie. Estimated construc- nue $13,500. Principal: R. H. Troxel. Mr. specially designed policy pro- tion cost $21,772; first year operating cost Troxel is Oneida businessman and farmer. $15,500; revenue $18,000. Applicant is li- Ann. June 29. vides economical protection censee of WJET Erie, Pa. Myron Jones is Salt Lake City -Radio Station KWHO. president of Jet Action July 1. Broadcasting. 93.3 mc, channel 227, 36.5 kw. Ant. height against losses due to libel, slan- Superior, Wis. - Twin Ports Christian above average terrain minus 93 feet. P.O. Broadcasting Corp. Granted CP for new address c/o Reese C. Henderson, 510 -512 der, invasion of privacy, piracy, FM on 105.1 mc, channel 286, ERP 100 kw. East Second South, Salt Lake City. Esti- Ant. height above average terrain 366 feet. mated construction cost $18,093; first year P.O. address 1120 East McCuen Street, Du- operating cost $8,807; revenue $12,700. Prin- violation of copyright. For de- luth 8, Minn. Estimated construction cost cipal: Reese C. Henderson (100 %). Mr. $32,000; first year operating cost $60,000; rev- Henderson owns KWHO Salt Lake City. tails and rates, contact: enue $60,000. Applicant is non -profit corpo- Ann. July 7. ration controlled by Don and Margaret Swanson, Gordon and Barbara Jean Roberts EMPLOYERS REINSURANCE and Roger Elm (each 20%); licensee of Ownership changes WWJC Superior. Action July 1. CORPORATION ACTIONS BY FCC 21 West 10th., KANSAS CITY, MO. APPLICATIONS WJAM Marion, Ala. -Granted transfer of NEW YORK. nl John SAN FRANCISCO. 220 Mon.gcme.., ATLANTA. 34 P.Chl,.n. N E Brunswick, Ga.- Golden Isles Broadcast - control of licensee corporation, Radio Mari- CONGA.). 174 W J.chon

BROADCASTING, July 13, 1964 71 on Inc., from J. Dige Bishop Wyatt R. SBIC of N. Y. Inc. (36.4 %) and James E. County Broadcasting Inc. owned by Leon Kitchens, C. Jim Murphy and Elizabeth Greeley (10.5%). Notes totalling $245,000 will and Keith Buck (each 50% before) to Keith Neely (100% together) to John and Clara be negotiated to replace debts of $156,000 and Peggy Buck (100% jointly after). Con- O'Neal (each 25 %), and James H. Dennis incurred by WBJA -TV and WEPA -TV and sideration $30,000. Ann. July 7. (50 %). Consideration $30,000 and assumption to provide $89.000 of new finance. Empire WTCN Minneapolis-Seeks assignment of of $23,000 mortgage. John and Clare O Neal TV and Radio Inc. will be holding company license from TLB Inc. to parent corporation have 651% and 1% interest, respectively, for WBJA -TV and WEPA -TV Erie, Pa. (see Time -Life Broadcast Inc., owned by Roy E. and Mr. Dennis 3315% interest in WKLF approval for WEPA -TV below), Action Larsen (4.96 %), Henry R. Luce (4.48 %), Clanton. Ala. Action July 2. July 1. Henry Luce IH (1.93 %), Carson & Co. KTVU(TV) San Francisco- Oakland-Grant- *WREG(TV) New York -Granted assign- (1.96 %), French & Co. (1.72 %), Shaw & Co. ed assignment of license from San Francisco- ment of CP from University of State of (3.81 %) and others. No financial considera- Oakland Television Inc., owned by Miami New York, State Education Dept. to Board tion. Ann. July 2. Valley Broadcasting Corp. to Miami Valley of Education of City of New York. No finan- KBON Omaha, Neb. -Seeks assignment of Broadcasting Corp, owned by Cox Broad- cial consideration. Board of Education of license from Goldenrod Broadcasters Inc., casting Corp. Atlanta City of New York is licensee of WNYE -FM which is owned by New York. Action owned by Joseph Gratz and Maurice M. Newspapers Inc. (33.96 %), Dayton News - June 30. Fleischl (each 50 %) to Blaustein Industries papers Inc. (14.5 %). Springfield Newspapers WEPA -TV Erie, Pa.- Granted assignment Inc., owned by Morton K. Blaustein, Bar- Inc. (15.36 %), Jayren Corp. (4.15 %), Ernest of license from WEPA -TV Inc., owned by bara B. Hirschhorn and Elizabeth B. Roswell L. Adams (1.25 %) and others. No financial Alfred E. Anscombe (53.13 %), Small Busi- (each 3315 %). Consideration $255,000. Ann. consideration. Action July 2. ness Investment Co. of New York Inc. June 30. (26.04 %) and James E. Greeley (20.83 %) to KLST(FM) Colorado Springs - Granted Empire Television and Radio Inc. (see ap- KBUB Sparks, Nev.-Seeks assignment of transfer of control of licensee, Little proval for WBJA -TV above). 1. license from Silver Circle Broadcasting Inc.,cc., Longd)on Broadcasting Co., from Ransom J. Action July owned by Edward J. Jansen (60 %), WKPA and WYDD(FM) New Kensington, Jack Rudd (25 %) and Edith V. Jansen (15 %) Donald G. Bennet (50%) (and mo e than 15 Pa.- Granted assignment of license from to S. J. Torre. Consideration $150,000. Mr. others; Hugh E. Crawford (5 %) retains in- Allegheny -Kiski Broadcasting Co., owned by Torre has business interests in Reno and terest. Consideration $1,500. Mr. Bennet is C. Russell Cooper (50.1 %), William R. Hank - Sparks, both Nevada. Ann. July 2. manager of KLST(FM). Action June 30. ey (11.21 %), Donald L. Hankey (11.21 %), Pauline Zeloyle (11.21 %), David Cooper KDLK Del Rio, Tex. -Seeks transfer of WGLC Mendota, Hl.- Granted assignment (5.9 %), James R. Cooper (5.9 %) and John control of licensee corporation, Queen City of CP from Mendota Broadcasting Co., E. Cooper (4.2 %) to Gateway Broadcasting Broadcasting Co., owned by Jack R. Crosby owned by Janet C. Becker (100 %) to Vanco Enterprises Inc., owned by Nelson L. Gold- (80 %), Scott Stiles (10 %) and Julius Sa- Broadcasting Co., owned by Jeanne V. Mor- berg (25 %), Burstein Co. pension trust dowsky (10 %) to KUBO Broadcasting Corp., gan (100 %). Consideration $300. Miss Morgan (20 %), Jerry D. Silverman (10 %), Irwin S. owned by Jack R. Crosby (40 %), Scott has interest in WGLM(FM) Richmond. Ind. Termer (10 %) and others. Consideration Julius Sadowsky and Action July 1. $225,000. Mr. Goldberg is general manager Texas (Capitol Corp. (45%). Consideration of assignee. Messrs. Termer and Silverman $30,000 and assumption of $61,000 liabilities. KPLC -AM -TV Lake Charles, La.-Granted are physicians. See applications for KTEO San Angelo, and assignment of license from T. B. Lanford Action July 2. KUBO San Antonio, both Texas. Ann. July (661/2%), Louis M. Sepaugh Sr. (16 % %) and KTFY Brownfield, Tex. -Granted assign- 6. Louis M. Sepaugh Jr. (16% %) d/b as Cal- ment of license from Mike A. and Elma R. casieu Broadcasting Co. to Calcasieu Tele- Barrett, partners d/b as Terry County KTEO San Angelo, Tex. -Seeks assign- vision Inc. owned by Henry W. Chesley Jr. Broadcasting Co., to Brownfield Radio Inc., ment of license from Burkhart Broadcasting (19.8 %), Mary Ann Stein (7.2 %), Harry A. owned by Dossie M. Wiggins and Frank Corp., owned by Petty Durwood Johnson Collinger, Preston Estep, Leo A. Fisher, June11 (each 40 %) and George N. Atkinson (100 %) to Western Radio Corp., owned by Sidney Salomon Jr., Gordon Scherck, H. M. Jr. (20 %). Consideration $175,000. Mr. June11 KUBO Broadcasting Corp. which is owned Stolar, Leif J. Sverdrup, John Wilson, Daniel has interest in KNIT Abilene, KBYG Big by Jack R. Crosby (40 %) Scott Stiles (12 %), Morris Crown trust. Sara Beth Crown trust, Spring, KEYS Perryton, KSTB Breckenridge Julius Sadowsky Jr. (3 %i and Texas Capitol Susan Crown trust, Janet S. Crown trust, and KILE Galveston, all Texas: D. M. Corp (45 %). Consideration $100,000. Messrs. and Stanley Musial & Biggies Steak House Wiggins has interest in KEYE, KSTB, KBYG Crosby, Stiles and Sadowsky have 55% in- Inc., (each 4.7 %) and others. Consideration and NILE; Mr. Atkinson has interest in terest in Queen City Broadcasting Co., li- $2,000,000. Mr. Lanford has interests in KILE. censee of KDLK Del Rio, Tex. Ann. July 6. KALB-AM -FM -TV Alexandria, La., WSLI Action July 1. and WJTV(TV) Jackson, Miss. and KR/AD- KORA Bryan, Tex.- Granted acquisition RUBO San Antonio, Tex.-Seeks assign- AM-FM Shreveport, La. Mr. Sepaugh has of positive control of licensee corporation, ment of license from Radio KIWW Inc., interest in WSLI and WJTV. Mr. Chesley is Bryan Broadcasting Inc., by Mike Mistovich owned by Robert N. Pinkerton (661 %) an president of D'Arcy Advertising Co. Mr. (72% after sale) through sale of stock by Edgar B. Pool (3315 %) to KUBO Broadcast - Musial is ex- baseball player and director of Carl J. Nierderaner (23% before). Consid- in Corp. Consideration $236,800. See appli- 220 Television Inc. (KPLR-TV) channel 11, eration $8,050. Action July 1. cations for KTEO and IMLK. Ann. July 8. St. Louis. Ann. April 27. KSWA Graham, Tex. -Granted assignment WXRA Woodbridge, Va. -Seeks assign- KPLC Lake Charles, La. -Seeks assign- of license from Burney B. Jones and Neil J. ment of license and SCA from WBVA Inc., ment of license from Calcasieu Television Gilligan d/b as Jones & Gilligan to KSWA owned by Potomac Broadcasting Corp. to Inc. to Calcasieu Radio Inc. Consideration Inc., owned by J. D. Roberts (45 %), Lon H. Potomac Broadcasting Corp., owned by Carl of Calcasieu Television Williams (45 %) and Carl Fischbein (10 %). L. Lindberg (100 %). No financial considera- Inc. (Oe)(see above) also oa CalcasieuRaio Consideration $77,500. Mr. Roberts is Okmul- tion. Mr. Lindberg has 90.63% interest in in same percentages. Action June 30. gee. Okla. businessman, Mr. Williams is WOKO Inc., licensee of WOKO Albany, em- N. Y. Ann. July 7. WJMY -TV Allen Park, Mich.-Granted as- ployed at KTRN Wichita Falls, Kan. and signment of CP from Triangle Broadcasting Mr. Fischbein is partner of public account- Co., owned by Robert P. Spanos (20 %). ant firm of Sartain, Fischbein, Eberhardt & Hearing cases Donald J. Postma Brown. Action July 7. and Albert Vanden Bosch DESIGNATED FOR HEARING (each 15 %), Roy O. Makela (12.5 %). Frank KJBC Midland, Tex. -Granted assignment Larner, Henry Voetberg and Thomas Nesbitt of license from Ronald L. Pope, executor Continental Broadcasting Inc., Norfolk, (each 8.25 %), Henry Faber (5.6 %). George of estate of Jack Cecil, deceased, to Hugh Va. and Suffolk Broadcasting Corp., Suffolk, McBeath. Consideration $140,000. Mr. Mc- Va.-Designated for consolidated hearing Harvey Dykstra (3.15%) and Robert G. Van- Beath has had previous broadcasting inter- FM applications on channel 225 (92.9 mc), der Howling (2.5 %), to United Broadcasting ests but has no holdings or interests pend- with ERP 50 kw ;- Continental with ant. Inc. Consideration $115.000. United Broad- ing application. Action July 7. height 213 feet, and Suffolk ant. height 145 casting owns 100% of its voting sock, which feet. Action July 1. is voted by Richard Eaton, president, Mr. KTW -AM -FM Seattle - Granted assign- Eaton has interest in WANT Richmond. Va., ment of license from First Presbyterian Lakeland FM Broadcasting Inc. and Sen- WBNX New York, WJMO and WCUY(FM) Church of Seattle to David M. Segal. Con- tinel Broadcasting Co., Lakeland, Flat Cleveland Height, Ohio, WFAB South Mi- sideration $250,000. Mr. Segal owns WGVM Designated for consolidated hearing FM ap- ami, Fla., WOOK -AM -TV and WFAN(FM) Greenville, Miss. Action July 2. plications on channel 231 (94.1 mc) -Lake- Washington, WINX Rockville, Md., WMUR- WHVF Wausau, Wis.- Granted assignment land with ERP 27.1 kw; ant. height 386 feet, TV Manchester, N.H. and WSID -AM -FM and of license from Lakeland Broadcasting Corp., and Sentinel with ERP 31.9 kw; ant. height WTLF -TV Baltimore and WACH -TV New- owned by Hilding V. (50 %) and L. Rosalin 359 feet. Action July 1. port News, Va. Action July 8. Foreen (35 %). Frank E. Bachhuber (5 %) WCMP and Harold Ladin (10 %), to Radio Wausau Nelson Broadcasting Co. and Big River Pine City, Minn.- Granted assign- Broadcasting Corp., Kingston, . Y. and ment of license from Pine County Broad- Inc. owned by Post Publishing Co. (100 %). Consideration $59,700 Ubiquitous Frequency Modulation Inc., Hyde casting Co., owned by John C. Hunter and assumption of $6,- Park, N. Y.- Designated for consolidated (58.33 %), Richard K. Power (30 %) and 300 mortgage. Post Publishing controls WEAU -TV Eau WAXX hearing FM applications on channel 249 Robert Schuller (11.68 %) to WCMP Broad- Claire and Chippewa (97.7 mc) Nelson with ERP 2.042 casting Co., owned by Robert Schuller Falls, both Wisconsin and KTVO(TV) Kirks- - kw; ant. (100 ville, Mo. Action July 8. height 352 feet; Ubiquitous with ERP 3 kw; %). Consideration $53,900 to Mr. Hunter ant. height 157 Big and $27,720 to Mr. Power. Action feet; and River with June 30. APPLICATIONS ERP 3 kw; ant. height 32 feet. Action July KODY North Platte, Neb. -Granted as- 1. signment of license from KODY Inc., owned KCLB Carlbad, Calif.-Seeks assignment OTHER ACTIONS by Stuart Investment Co. owned by James of CP from Patrick F. Michaels to Carlsbad Stuart and family, to KODY Radio Inc., Broadcasters, owned by Gordon and Irene By memorandum opinion and order, owned by H. P. Lau Co. (92 %), Joe diNatale B. Hambrick (each 50 %). Consideration commission denied objection and petition (4 %) and James H. Ellis (4 %). Considera- $1,500. Gordon and Irene B. Bambrick are by Wisconsin Aviation Trades Association tion $250,000. H. P. Lau is Lincoln, Neb. employed at KBCO San Francisco. Ann. and Willard C. Pire, Paul R. Giles, Darrell grocery firm. Mr. diNatale is announcer and July 1. W. Gibson, and Richard L. Hense, for re- manager of KODY and Mr. Ellis is 61% WDMF Buford, Ga. -Seeks assignment of consideration of March 19 grant of appli- owner of Ellis Holyoke & Co., investments. license from Lanier Broadcasting Co., own- cation of WKBH Television Inc., for exten- Action July 2. ed by Robert E. Thomas (100 %) to Buford sion of time to complete construction of Inc., facilities authorized July 25, 1962 to change WBJA -TV Binghamton, N. Y.- Granted as- Broadcasting owned by Robert P. trans. site WKBT(TV) (ch. 8). La signment of license from WBJA -TV Inc., Joseph (60 %), Jacqueline A. Joseph (15 %), of Crosse, E. Weaks McKinney -Smith (12.5 %) and Dr. Wis., to site about 1515 miles north of city, owned by Alfred E. Anscombe (53.13 %), increase ant. height to 1,540 feet and increase Small Business Investment Co. of New York George Talley Bailey (12.5 %). Considera- tion $22,000. Mr. Joseph is station represen- vis. ERP to 316 kw. Chairman Henry issued Inc. (26.04 %) and James E. Greeley (20.83 %) Action 8. to Empire Television and Radio Inc., owned tative for WDXR Paducah, Ky. Ann. July 6. concurring statement. July by same individuals with following per- WEZJ Williamsburg, Ky.-Seeks transfer Commission granted request by Subur- centages: Alfred E. Anscombe (53.1 %). of control of licensee corporation, Whitney ban Broadcasters for waiver of Sec. 1.569 of

78 (FOR THE RECORD) BROADCASTING, July 13, 1964 PROF H;SSI®NAIL CAR s

JAMES C. McNARY -Established 1926 - GEORGE C. DAVIS JANSKY & BAILEY Consulting Engineer PAUL GODLEY CO. CONSULTING ENGINEERS Consulting Engineers National Press Bldg. Upper Montclair, N. I. RADIO & TELEVISION 527 Wash. 4, D. C. Pilgrim 6 -3000 Munsey Bldg. 2411 -2419 M St., N.W. STerling 3 -0111 Telephone District 7 -1205 Laboratories, Great Notch, N. I. Washington 37, D. C. 296 -6400 Washington 4, D. C. 3f ember AFCCE Member AFCCE Member AFCCE

COMMERCIAL RADIO A. D. Ring & Associates GAUTNEY & JONES EQUIPMENT CO. Lohnes & Culver 42 Tears' Experience In Everett L. Dillard, Gen. Mgr. Radio CONSULTING RADIO ENGINEERS Munsey Building District 7 -8215 Edward F. Lorentz, Chief Engr. Engineering INTERNATIONAL BLDG. 930 Warner Bldg. National 8 -7757 1710 H St., N.W. 298 -6851 Washington 4, D. C. DI 7 -1319 Washington 4, D. C. WASHINGTON WASHINGTON 4, D. C. 6, D. C. Member AFCCE Member AFCCE Member AECCI Member A FCCE

SILLIMAN, MOFFET KEAR & KENNEDY A. EARL CULLUM, JR. GUY C. HUTCHESON CONSULTING ENGINEERS & KOWALSKI 1302 18th St., N.W. P.O. Box 32 CRcstview 4 -8721 Hudson 3 -9000 INWOOD POST OFFICE 1405 G St., N.W. WASHINGTON 6, D. C. DALLAS 9, TEXAS 1100 W. Abram Republic 7-6646 MElrose 1 -8360 Washington 5, D. C. Member A FCCE ARLINGTON, TEXAS Member AFCCE 3f ember AFCCE

GEO. P. ADAIR ENG. CO. WALTER F. KEAN HAMMETT & EDISON CONSULTING ENGINEERS CONSULTING RADIO ENGINEERS JOHN B. HEFFELFINGER Radio -Television CONSULTING RADIO ENGINEERS Communications-Electronics Associate George Box 68, International Airport 9208 Wyoming Pl. 901 20th St., N.W. M. Sklom Hiland 4 -7010 San Francisco 28, California Washington, D. C. 19 E. Quincy St. Hickory 7 -2401 Federal 3 -1116 Riverside, Ill. IA Chicago suburb/ Diamond 2 -5208 KANSAS CITY 14, MISSOURI Member AFCCE Member AFCCE Member AFCCE,

JULES COHEN CARL E. SMITH VIR N. JAMES A. E. Towne Assocs., Inc. & ASSOCIATES CONSULTING RADIO ENGINEERS CONSULTING RADIO ENGINEERS TELEVISION and RADIO Applications and Field Engineering 9th Floor, Securities Bldg. ENGINEERING CONSULTANTS 8200 Snowville Road 345 Colorado Blvd. -80206 729 15th St., N.W., 393 -4616 Cleveland 41, Ohio Phone: Area Code 303) 333 -5562 420 Taylor St. Washington 5, D. C. Phone: 216 -526 -4386 DENVER, COLORADO San Francisco 2, Calif. Member AFCCE Member AFCCE Member AFCCE PR 5 -3100

RAYMOND E. ROHRER PETE JOHNSON MERL SAXON WILLIAM B. CARR Consulting Engineer & Associates Consulting am -fm -tv Engineers CONSULTING RADIO ENGINEER AM -FM -TV Consulting Radio Engineers Applications-Field Engineering 622 Hoskins Street Microwave 436 Wyatt Bldg. Suite 601 Kanawha Hotel Bldg. Lufkin, Texas P. 0. Box 13287 Washington 5, D. C. Fort Worth 18, Texas Phone: -9061 Charleston, W.Va. Dickens 2 -6281 347 BUtler 1 -1551 NEptune 4 -4242 NEptune 4 -9558 Member :I F'r'CE

E. HAROLD MUNN, JR. JOHN H. MULLANEY OSCAR LEON CUELLAR E. E. BENHAM BROADCAST ENGINEERING and ASSOCIATES AM -FM -TV A Division of Multronics, Inc. & ASSOCIATES CONSULTANT Multronics Building 889 El Puente Lane P.O. Box 888 Consulting Engineers Box 220 5712 Frederick Ave., Rockville, Md. Phone (Area Code 6021 62.3-1121 6725 Sunset Blvd., Suite 204 Coldwater, Michigan la suburb of Washington) Phone: 301 427 -4666 Tucson, Arizona -- -85713 Hollywood, California Phone: BRoadway 8.6733 Member AFCCE Member IEEE HO 6 -3227

° COMMERCIAL RADIO CAMBRIDGE CRYSTALS PAUL DEAN FORD MONITORING CO. PRECISION FREQUENCY Broadcast Servicev PRECISION FREQUENCY MEASURING SERVICE Engineering Consultant ll MEASUREMENTS R. R. 2, Box 27 47885 D° AM -FM -TV SPECIALISTS FOR AM -FM -TV rest 103 S. Market St., 445 Concord Ave., West Terre Haute, Indiana irector®1 oY Lee's Summit, Mo. Cambridge 38, Mass. Phone Kansas City, Laclede 4 -3777 Phone TRowbridge 6 -2810 Drexel 7597

BROADCASTING, July 13, 1964 79 rules concerning action on applications on Routine roundup pending final decision in Docket 14419; and channels adjacent to Class I -A clear chan- denying application of Radio Haddonfield nels, and placed in line for processing in ACTIONS BY REVIEW BOARD Inc., for same facilities in Haddonfield, N. J. normal course its application for new AM to Nov. 8, 1963, initial decision looked toward on 800 kc 1 kw, DA, D, in Sullen, Wash. Granted petition by Billy Walker ex- this action. Action June 30. , Action July 8. tend time to July 16 to file replies to Broad- cast Bureau's petition to reopen record, en- ACTIONS ON MOTIONS By memorandum opinion and order on large issues and remand proceeding on ap- applications of Naugatuck Valley Service plication and that of Prattville Broadcast- By Commission Inc., facilities of WOWW Nauga- ing Co. for new AM's in Prattville, Ala. to change Action July 8. Commission extended time to Sept. 18 tuck, Conn., from 860 kc, 250 w, DA, D to to file comments and to Oct. 16 for replies 1380 kc, w -N. 5 kw -LS, DA -2, and applica- Granted petition by Central Broadcast- in proceeding concerning acquisition of tions for new AM in Wallingford, Conn., community antenna television systems by of Quinnipiac Valley Service, Inc., on 860 TV broadcast licensees. Time was extended kc, 1 kw, D and Radio Wallingford Inc., on on commission's own motion to coincide 1380 kc, 5 kw, DA -2, unl., commission held with reply filing date in proceedings con- in abeyance joint petition for approval of fund grants cerning rules to govern grants of microwave agreement whereby Radio Wallingford's ap- ETV facilities to serve CATV systems in Dockets plication would be dismissed, pending corn - 14895 and 15233, since it appears that some pliance by latter to Sec. 1.525(b) of publi- Following grants for educational of matters which National Association of cation rules, in order to afford other per- television have been announced by Broadcasters wishes to present in latter sons opportunity to apply for same facili- Department of Health, Education and proceedings are also relevant in Docket ties. Action July 8. Welfare: 15415. Action July 6. Hershey, Pa.-South Central Ed- By decision, commission (1) granted ucational Broadcasting Council; $200,- By Chairman E. William Henry application of Seven Locks Broadcasting channel 65; total proj- 000 to activate In Miami TV channel 10 proceeding in AM on 950 kc, 1 kw, DA, D. in Co. for new ect cost $419,552. Dockets 14775 et al., granted motions by L. Potomac -Cabin John, Md., subject to no Ogden City, Utah-Board of Edu- Inc., Inc., pre -sunrise operation with daytime facilities cation; $56,297 to acquire two televi- B. Wilson Civic Television South pending decision in Docket 14419, and (2) sion tape recorders for KOET(TV), Florida Television Corp. and Miami Televi- denied application of Tenth District Broad- channel 9; total project cost $75,067. sion Corp. to correct transcript of June 5 casting Co. for same facilities in McLean, St. Louis -St. Louis Educational oral argument. Action July 6. Va. Action July 6. Television Commission; $100,092 to By Hearing Examiner improve transmissions of KETC -TV, James D. Cunningham By memorandum opinion and order, channel 9; total project cost $133,457. commission dismissed petition by Topanga Seattle-University of Washing- Pursuant to July 6 prehearing confer- Malibu Broadcasting Co. for reconsideration ton; $307,407 to acquire trans., tower, ence in proceeding on application of WSW of May 12 action which authorized Eleven ant., and other equipment for KCTS- Inc., for new FM in Pekin, Dl., scheduled Ten Broadcasting Corp. to continue opera- TV, channel 9; total project cost further prehearing conference for Sept. 16, tion of KRLA. Pasadena, Calif., until July $418,401. further procedural date, and continued July 1. Action July 2. Dade County, Fla. -Board of Pub- 28 hearing to Sept. 30. Action July 6. lic Instruction; $71,606 for new equip- By memorandum opinion and order, on ment to improve service of WTHS Granted petition by Capital Cities petition for reconsideration by Blackhawk (TV), channel 2 and WSEC -TV, chan- Broadcasting Corp. to extent of dismissing, Broadcasting Co. (WSDR), Sterling, Ill., nel 17, Miami; total project cost $95,- but with prejudice, application to change commission (1) set aside March 25 designa- 475. studio location of WPAT from Paterson to tion order and granted without hearing ap- Jersey City, N. J., and ant.- trans. location plication to increase nighttime power of to site approximately 7.8 miles southeast of WSDR from 100 250 w, present location, and terminated proceed- w to continued oper- ing. Action July I. ation on 1240 kc with 500 w, D: and (2) ing Co. (WCGC), Belmont, N. C., to extend denied opposing petitions by WIBU Poy- time to Aug. 10 to file exceptions to initial By Hearing Examiner Isadore A. Honig nette, Wis., WSBC Chicago. and WTAX decision in proceeding on AM application. Springfield, Ill. Chairman Henry and Com- Action July 6. In proceeding on applications of Eaton missioners Hyde and Cox dissented. Action County Broadcasting Co. (WCER), Char- July 1. Granted petition by Tuscarawas Broad- lotte, and Flat River Broadcasting Co. casting Co. for additional extension of time (WPLB), Greenville, both Michigan in Doc- By memorandum opinion and order in to July 16 to file replies to Dover Broad- kets 15348 -9, granted Eaton County's peti- proceeding on application of Northern In- casting Inc., motion to enlarge issues in tion for leave to amend application by add- diana Broadcasters Inc., for new AM in proceeding on applications for new FM's in ing corrective data to reflect actual spacing Mishawaka, Ind.. commission denied those New Philadelphia and Dover -New Philadel- between WCER towers as constructed. Ac- portions of motion by Clarence C. Moore phia, Ohio, respectively. Action July 6. tion July 2. (WCMR-AM -FM), Elkhart, Ind., to enlarge issues which bear on qualification of Willi- By memorandum opinion and order in By Hearing Examiner H. Gifford Irion am N. Udell (president and 93.6 percent Boston TV channel 44 proceeding in Doc- kets 15323 -5, (1) granted in part motion by Reopened record to accept oral argu- owner of Northern) to be licensee. Commis- ment heard on July 1 and reclosed record sioner Ford absent; Commissioner Cox not WGBH Educational Foundation to extent in proceeding on applications of KWEN Action of deleting issue no. 7 relating to main stu- participating. July 1. issues concerning Broadcasting Co. and Woodland Broadcast- dio location and enlarging ing Co. for new AM's in Port Arthur and By order, commission (1) re- granted programing service proposed in each of ap- Vidor, respectively, both Texas. Action July application of Kosciusko Broadcasting Corp. plications; (2) granted motion by United 1. (owned by Northern' Indiana Broadcasters Artists Broadcasting Inc., to permit inquiry Inc.) to change operation of WKAM Goshen, into existing financial qualifications of In- By Hearing Examiner David I. Kraushaar Ind., on 1480 kc from 1 kw, D, to unl. time tegrated Communication System Inc., of with 500 w -N, 1 kw-LS, DA -N. and (2) va- Massachusetts, but denied request for other Upon request of Triangle Publications cated May 13 order which set aside previous additional issues; and (3) denied United Inc., scheduled further prehearing confer- Jan. 14 grant to WKAM pending dispositive Artists and WGBH appeals from examiner's ence for July 8 In proceeding on applica- action on motion to enlarge issues in North- rulings. Board Member Berkemeyer dis- tion for new VHF -TV translator in Johns- ern Indiana proceeding above -mentioned. sented and issued statement. Action July 2. town, Pa. Action July 6. Commissioner Ford absent; Commissioner Cox Members Nelson, Slone and Pincock On own motion, dismissed with preju- not participating. adopted decision granting application of dice for failure to prosecute application of By memorandum WKYR Inc., to change location of WKYR Lee Roy McCourry, tr /as New Horizon Stu- opinion and order. from Keyser, W. Va., to Cumberland, Md., dios for new TV on channel 26 in Eugene, commission (1) waived Sec. 1.542 of rules hours and granted request by Community Radio and increase operating from daytime Ore. Action July 6. of Saratoga Springs New to unl. with 1 kw -N. DA -2, continued oper- York Inc., for ex- ation on 1270 kc, 5 kw, D. Oct. 11, 1963 By Hearing Examiner Jay A. Kyle tension of temporary authority through initial decision looked toward action. Action Sept. 18 to operate WKAJ (900 kc, 250 w, June 30. Pursuant to July 2 hearing in proceed- D), Saratoga Springs, N. Y., in accordance ing on application of Salem Broadcasting with terms of former license of WSPN; (2) Members Nelson, Pincock and Slone Co. for new AM in Salem, Ohio, ordered dismissed petition by Kenneth H. Freebern adopted decision denying application of proposed findings shall be filed by Aug. 7 for reconsideration of original grant of tem- Trans America Broadcasting Corp., for and replies by Aug. 14; by separate memor- porary authorization to Community Radio, change of operation of KTYM Inglewood, andum opinion and order, granted Salem's and (3) denied petition by A. M. Broadcast- Calif., on 1460 kc from 5 kw, DA, D, to 500 petition and supplements for leave to amend ers of Saratoga Springs Inc. (competing ap- w -N, 5 kw-LS, DA -2. Jan. 16 initial deci- engineering portion of application. Action plicant for construction permit), opposing sion looked toward action. Action June 29. July 2. Community Radio's request for extension of temporary authorization. Action July 1. Granted petition by D and E Broadcast- Pursuant to July 2 prehearing confer- ing Co. to extend time to July 23 to file re- ence in proceeding on AM application of By report and order in proceeding con- plies to Great State Broadcasters Inc., ex- Progress Broadcasting Corp. (WHOM), New cerning AM assignment standards and rela- ceptions to initial decision in proceeding York, scheduled further prehearing confer- tionship between AM's and FM's. commis- on applications for new AM's in San An- ence for Sept. 11, and other procedural sion did these major things: (1) lifted, effec- tonio, Tex. Action July 1. dates, and commencement of hearing for tive July 13, current "freeze" on AM appli- Granted petition by Finley Broadcast- Jan. 12, 1965. Action July 2. cations for new or changed facilities; (2) ing Co. 6 adopted new AM assignment rules which to extend time to July to file re- By Hearing Examiner Sol Schildhause make substantial changes in plies in opposition to Bay Shore Broadcast- present ones, ing Co.'s motion to accept additional evi- Issued order following July 6 prehear- to become effective August 13, and (3) dence in proceeding adopted rule requiring FM's jointly owned on latter's application ing conference in proceeding on AM appli- with AM in for new AM in Hayward, Calif., in Docket cation of Radio Station KGVL Inc. (KGVL), large cities to reduce duplica- 14644. Action July 1. Greenville, tion of programs one year 13. Tex. and directed hearing to be after August held as scheduled on 29 Pending applications for AM facilities under is Members Berkemeyer, Nelson and Pin - July and Broadcast existing rules will be processed, and new AM cock adopted decision granting application Bureau to notify applicant by July 22 if applications meeting revised it desires production of witnesses for cross - rules will be of Paul W. Stoneburner, tr /as Salem County examination. Action July 6. accepted for filing, with action to be taken Radio for new daytime AM on 1510 kc, 250 after new rules become effective. Action w, in Salem, N. J.; conditioned to no pre - Formalized by memorandum ruling July 1. sunrise operation with daytime facilities made at July 2 oral argument denying mo-

BO (FOR THE RECORD) BROADCASTING, July 13, 1964 tion by Broadcast Bureau to quash notice Iowa, to Jan. 2, 1965; WCCA -TV Columbia, trol permitted. of intention to take depositions on July 7, S. C., to Jan. 2, 1965, and change name to WIL St. Louis- Granted license covering in Holland, Mich.. by Ottawa Broadcasting Mississippi Telecasting Inc.; KTW -FM Seat- use of former main trans. as alternate main Corp. (WJBL), Holland, and also denying tle, to Dec. 31. trans. at present location to be operated Bureau's request for more time to prepare *WCVE -TV Richmond, Va.- Granted mod. with DA -2 and remote control permitted. interrogatories, in proceeding on Ottawa's of CP to change ERP to 617 kw vis., and WHOT Campbell, Ohio- Granted license AM application. Action July 2. 214 kw aur.; change type trans., and make covering use of auxiliary daytime trans. Scheduled oral argument for July 2 on other equipment changes; condition. WDUX Waupaca, Wis.-Granted license to no- covering increase in ant. height. request of Broadcast Bureau quash WJZ -TV Baltimore- Granted mod. of CP *WKNO tice by Ottawa Broadcasting Corp. (WJBL). to make changes in vis. ant. system -TV Memphis-Granted mod. of Holland, Mich.. that intends to take deposi- (elec- CP to reduce aur. ER? to 14.8 kw. trical beam tilt), and make other equipment KPRC -TV Houston- Granted mod. of CP tions on July 7 in proceeding on AM ap- changes (main trans. and ant.); ERP 288 kw plication. Action July 1. to reduce aur. ERP to 10 kw, and changë visual, and 158 kw aur.; ant. height 990 feet type trans. (main trans. and ant., and al- By Office of Opinions and Review vis., and 880 feet aur. ternate driver). In proceeding on AM applications of WHVL Hendersonville, N. C.- Granted Granted licenses for following AMs: WNOW Inc. (WNOW), York, Pa., and Radio mod. of CP to change ant.- trans. and studio WBUG Ridgeland, S. C.; WCSJ Morris, Ill.; Associates Inc. (WEER), Warrenton, Va., in location, and type trans.; conditions. WDGL Douglasville, Ga.. and specify type Dockets 14402 -3, granted Radio Associates' KELO -FM Sioux Falls, S. D.- Remote con- trans. petition to extend time to July 10 to file trol permitted. Granted licenses covering an increase briefs. Action July 2. in daytime- power and installation of new Actions of July 1 trans. for following "WEBQ Harrisburg, BROADCAST ACTIONS KDOT Scottsdale, Ariz.- Granted change Ill.; WIRO Ironton, Ohio, and specify type by Broadcast Bureau in remote control authority. trans.; WHFB Benton Harbor -St. Joseph, Mich.; specify 2 main trans. ( "and specify Actions of July 7 KINY -TV Juneau, Alaska-Granted CP to type trans.) change ERP to 0.227 kw vis.. and 0.114 aur.; Granted licenses covering use of old KOXR Oxnard, Calif.- Granted CP to type trans. and type ant.; ant. height to main trans. as auxiliary trans. at main trans. change hours of operation on 910 kc from minus 1080 feet, and make changes in ant. site for following: WBIG Greensboro, N. 1 1 kw -N, 5 kw, DA, D, to uni, with kw- system (relocation of tower); conditions. C., while using DA -N; WCDL Carbondale, LS, DA -2; install new trans.; change ant.- WACE trans. location to 1.1 miles east of Santicoy, KBEY(FM) Kansas City, Mo.- Granted li- Pa. Chicopee, Mass., and Anderson, control operation; cense covering changes in ant.- trans. loca- S. C. Calif.; and delete remote tion, antenna height and ant. system; de- Granted licenses covering installation conditions. lete remote control operation. of auxiliary trans. for following: WATW WPRY Perry, Fla.- Granted change in Ashland, Wis.; WBLF Bellefonte, Pa., WCEF specified hours to unl. with Westinghouse Broadcasting Inc., San Fran- operation from new Parkersburg, W. Va., and WAAB Worcester, 1 kw -LS, 250 w -N, continued operation on cisco- Granted CP and license for low Mass. 1400 kc, and installation of new trans.; con- power auxiliary station. K12BL Holyoke, Colo.-Granted CP to ditions. WMAL -TV Washington- Granted mod. of make changes in ant. system for VHF -TV WFBS Spring Lake, N. C.- Granted in- license to reduce aural ERP to 63.1 kw translator. creased daytime power on 1450 kc, from 500 (main trans. and ant.). KO6DP Poole Plant, Calif. Granted mod. w to 1 kw, continued nighttime operation KGHM Brookfield. Mo.- Remote control of CP to make changes in ant. system for with 250 w, and installation of new trans.; permitted; conditions. VHF -TV translator. remote control permitted; conditions. *KOET(TV) Ogden, Utah -Granted license WIBF(FM) Jenkintown, Pa.- Granted li- mod. ERP cense covering changes in ant. system, ant. KRML -FM Carmel, Calif.-Granted for noncommercial educational TV; height and ERP, and installation of new ant. of CP to make changes in ant. system, and 21.4 kw vis. and 10.7 kw aur.; and modifica- WEMP -FM Milwaukee- Granted license increase ant. height to 295 feet. tion of license to change main studio loca- covering changes for FM. WCWC -FM Ripon, Wis.- Granted mod. of tion. Granted renewal of licenses for follow- CP to move ant -trans. location to 2.05 miles WFEC Harrisburg. Pa.-Granted license ing VHF -TV translators: K1ODO Chromo TV south -southwest of Center Ripon, Wis.; covering use of old main trans. at main Association, Chromo rural area, Colo.; change type ant. and type trans.; ERP 3 trans. at main trans. site for use as alter- KO7CA Franklin and Carleton Currier, Cur- kw (both horizontal and vertical); ant. nate main night and auxiliary purposes only rier Ranch, Collbran, Colo.; KO2BV, KO7DB, height 300 feet (horizontal), and 295 feet day. K13DE. Eagle Valley TV Corp., Colorado (vertical); delete remote control operation; WHFB Benton Harbor -St. Joseph, Mich. River Valley, Sheephorn and State Bridge condition. -Granted license covering use of main day- area, Avon, Engle, Edwards, Gypsum and Following were granted extensions of time trans. as auxiliary during CH and to Wolcott, Colo.; KO3AW, KO6BU, KO9DC, completion dates: KO6DR Carbon County, use CH main trans. as auxiliary daytime. K11DI Glenwood T. V. Committee, Glen- Spring Glen, Price and Rural Emery Coun- WCKY Cincinnati -Granted license to re- wood Springs, Colo.; K10EA, Hinsdale Coun- ty, Utah, to Dec. 7; K77BI, K79AZ, K83AY, designate auxiliary trans. as alternate main. ty Chamber of Commerce Inc., Lake City, Television Improvement Inc., Cherokee, WREX -TV Rockford Ill.- Granted CP to Colo.; K12AM, TV Committee, Wray, Colo.: Okla., to Jan. 7, 1965. reduce aur. ERP to 39.8 kw and change type K13FB, Pondosa TV Club, Medical Springs, KDRO Sedalia, Mo.-Granted increased aur. trans. Ore.; KO4BV, Kenneth O. Ray, Tierral -deb- 1490 kc, from 250 w to WCER Charlotte, Mich. -Granted CP to mar and Sandlake, Ore.; KO3BB. K13DQ, daytime power on changes in directional ant. system Glenwood Television Association, Glenwood, 1 kw, continued nighttime operation with make 250 w, installation of new trans: condi- (spacing). Wash.; KO7CS, K1OCP, K12CL, Quinault, T. and Remote control permitted for following: V. Inc., Quinault, Wash.; KO7BK, K11BC, tions. WGIG Brunswick, Ga.; KRCW(FM) Santa K13AY, Caribou County TV Association, K83AL Windom, Minn.-Granted license Barbara, Calif. Grace, Bancroft and Soda Springs, Idaho. for UHF -TV translation. News, Va.- Granted li- (1) KANO Anoka, Minn. CP to WGH Newport By order, commission reconsidered -Granted cense covering change of daytime trans. June 3 action which granted application of make changes in ant. system. location and installation of new daytime Oklahoma Press Publishing Co. to increase Actions of July 6 trans. with remote control permitted while daytime power of KBIX Muskogee, Okla., using non -DA (two site operation). on 1490 kc from 250 w to 1 kw, continued KCRL(TV) Reno -Granted license for TV WAAB Worcester, Mass.-Granted license location. nighttime operation with 250 w, conditions, and specify studio covering changes in ant.- trans. site, ground which denied opposing petition by Hor- KNOE -TV Monroe, La.- Granted license system, and installation of new trans. and covering changes for TV. WIST Charlotte, N. C.- Granted license ace C. Boren (KMUS), Muskogee; (2) di- covering use of old main trans. at main rected general counsel to move Court of WKY -TV Oklahoma City- Granted CP to as auxiliary daytime and change ERP to 97.7 kw vis.. and 19.5 kw trans. site for use Continued on page 88 aur.; change ant. and trans. location to 1.38 alternate main nighttime, with remote con- miles east of Oklahoma City; type trans. and type ant. (main trans. and ant.; special ant.); increase ant. height to 1540 feet, and make changes in ant. system; conditions. KBOC(FM) Ogden, Utah- Granted mod. of CP to change type trans. -- SUBSCRIPTION APPLICATION- Actions of July 2 The Businessweekly of Television and Radio National Broadcasting Inc., New York - BROADCASTING Granted extension of authority, pursuant 1735 DeSales Street, N.W., Washington, D. C., 20036 to Sec. 325(b) of act and Sec. 1.545 of rules, to transmit or deliver TV programs to sta- cr tions under control of Canadian Broadcast- Please start my subscription immediately for- ing Corp. or to any licensed TV in Canada, 52 weekly issues $8.50 104 weekly issues $14.00 Payment attached whether or not such programs are network ó programs and whether or not they pass 52 issues á 1964 Yearbook $13.50 Please bill 'q through NBC's regular chain facilities; without prejudice to such action as commission El 1964 Yearbook $5.00 (so long as supply lasts) ó may deem warranted as result of final de- terminations (1) with respect to conclusions name title / potition ° O and recommendations set forth in report of network study staff; (2) with respect to related studies and inquiries now being ddrest Business considered or conducted by commission; Home and (3) with respect to pending anti -trust matters relating to National Broadcasting Inc. and Radio Corporation of America. KWJJ Portland, Ore.-Granted mod. of stete Zip code CP to change ant-trans. and studio location, and make changes in ant. (decrease height) and in ground systems; conditions. is Following were granted extensions of company name completion dates: KDPS -TV Des Moines,

BROADCASTING, July 13, 1964 81 CLASSIFIED ADVERTISEMENTS (Payable in advance. Checks and money orders only.) (FINAL DEADLINE- Monday preceding publication date.) SITUATIONS WANTED 20C per word -$2.00 minimum HELP WANTED 25t per word -$2.00 minimum. DISPLAY ads $20.00 per inch -STATIONS FOR SALE, WANTED TO BUY STATIONS 6 EMPLOYMENT AGEN. CIES advertising require display space. All other classifications, 30r per word -44.00 minimum. No charge for blind box number. Send replies to Broadcasting, 1735 DeSales St., N.W., Washington, D. C. 20036. APPLICANTS: If transcriptions or bulk packages submitted, $1.00 charge for mailing (Forward remittance separately, please). All transcriptions, photos etc., sent to box numbers are sent at owner's risk. BROADCASTING expressly repudiates any liability or responsibility for their custody or return.

RADIO -Help Wanted Sales- (Cont'd) Announcers- (Cont'd) Travel South Carolina or North Carolina. Virginia station in beautiful Shenandoah Management One salesman wanted to call on radio sta- Valley wants outstanding morning personal- tions in South Carolina, another salesman ity and afternoon annoucer. Mature 30 -50 Manager, engineer, announcer wanted. FM- for North Carolina. New dignified idea. years old, educated, personable, professional Station in SE Pennsylvania. Great oppor- High earning potential. Write your resume announcers who will be the best in the tunity. Good pay, very pleasant conditions. to, Box G -150, BROADCASTING. Strictly Valley. Must have personality and showman- Write Box F -368, BROADCASTING. confidential. Upon approval of resume will ship, easy listening and smoothe pop music. come to your city for personal interview. No rock, no C & W. Must do good inter- Station manager being sought for radio sta- views and remotes. Must have educated tion in medium sized midwest market, good Expanding present sales force. Need two voice with ability to read and ad lib fluent- salary and incentive plan plus excellent experienced salesmen. 1 as sales manager, ly. Want men who are worth more than company profit sharing plan. Send resume can make up to $12,000 and more per year. $125 -150 per week but can start at that fig- to Box G -61, BROADCASTING. Salesman can make $8,000 and more. Some- ure. Play by play sports, sales, copywriting where there are good men ready to move and local news gathering factors for extra Vice pres. of radio position open in group up. Top flight small market station, top pay. Station located within 100 miles of operation as result of separating radio and Washington, D. C. 16 years of success TV responsibility. Stations in same general equipment and doing excellent business. under Excellent Sales manager must be capable of sales owner -management. Send complete resume, area. Must be strong on sales. planning and managing 4 man sales staff. photograph and tape. Box G -57, BROAD- opportunity. Box G -99, BROADCASTING. We are a fulltime Mutual station soon to CASTING. add FM. Send complete story, sales record, General manager -Thoroughly experienced Progressive midwest AM -FM wants good all in local community broadcasting. Exclusive recent snapshot, references 1st letter. Per- around program -production man city of 23,000. Fine staff sonal interview required. Apply W. Earl excellent station in midwest Dougherty, opportunity with expanding operation. and excellent acceptance. Must have imag- KXEO, Mexico, Missouri. Immed opening. Send air check and resume ination, understand administrative detail, to Box G -63, BROADCASTING. handle employees with maturity and be a Salesmen to sell in independent radio net- first line salesman. Growing chain offers work TV and new publication. Earn mini- Community minded station in western excellent financial opportunity. Must pass mum of $185 weekly plus daily drew and Pennsylvania has opening for experienced rigid examination of references. Box G -111, hotel furnished. Suite 601. 705 Olive Street, mature announcer. Box G -128, BROAD- BROADCASTING. St. Louis 1, Missouri. Phone CHestnut 1- CASTING. 6656 or BRidge 1 -0684, Contact Earl Harper. Top hundred market c &w station now nudg- We are looking for a good announcer. Our ing number 2 place seeks selling sales man- Sales help -male or female desiring to make operation is in a mid -Atlantic state, in a ager. If you love radio selling and want to money through sales of radio time on an fast growing region. If you can do a good move up contact Bob Pool, KAOH, Duluth, established radio station located in one of job on the air, you will earn over $6,000 to Minn. Illinois' top three markets. Call Bob Froem- start, more if you are capable of doing ming- 815 -968 -5821 Collect. complete re- Sales sumebyyto, Boox G 142 BR OADCASTING. Sales engineers . . . Choice US territories .. Complete broacast line of AM and FM Immediate opening top 40 personality major Salesman with management potential. Must transmitters and associated equipment. Com- station -east. Unusual opportunity. Rush tape have successful Top 40 track record. One of mission basis only. Contact Bernard Wise, and resume to, Box G -157, BROADCAST- country's best pop music stations located CCA Electronics, Corp., 542 Industrial Drive, ING. in first ten markets. On East Coast. Send Yeadon, Penna. resume, references and late picture. Box Announcer wanted for major market good F -28, BROADCASTING. music station. Must be a real heavyweight, Announcers a professional with a smooth delivery and Sales manager for midwest medium market knowledge of musical balance. The oppor- fulitime. Net affiliated, must have successful tunity will remain open until filled by a top 40 track record. Top opportunity for Announcer with 1st ticket. Michigan day- man with right qualifications. Send replies aggressive worker with ideas. Send resume time station. Salary open- dependent on ex- to, Box G -163, BROADCASTING. and late picture to Box G -60, BROADCAST- perience and ability. Opportunity for ad ING. vancement Send resume, photo, tape. Box Southern Arizona medium market. Good F -263, BROADCASTING. music format. First ticket must have ma- Cedar Rapids Iowa station seeking sales ture voice, attitude. Write, produce copy. manager. This 150,000 populated metro area Lively one for medium metro swinger, Various assignments, limited staff. Experi- station is excellent opportunity. Company sharp production, happy sound, midwest enced, hard workers send to e, resume, is multiple owner thus presents great room vacation land. Box F -292, BROADCAST- don't bother. Reid. for promotions. Send resume to Box G -62, ING. KCEE RADO,Ì u BROADCASTING. nzna Wanted: By Minnesota resort city Southern California Experienced, aggressive Need mature announcer by August 15th. quality announcer -copywriter for position radio salesman. Ready for management or Midwest FM, Programed like AM. First opening September 1st. Send full details managing now. Salary plus. Unusual oppor- class ticket preferred but not mandatory. and audition tape in first letter to: Al Leigh- tunity. Multiple group. Box G -66, BROAD- Medium market. Send resume, photo, audi- ton, KDLM, Detroit Lakes, Minnesota. Third CASTING. tion tape, salary requirements. Box F -329, class license a must! BROADCASTING. Wanted experienced salesman that wants to Looking for clean, good music station where make money. Sales record and picture in you can settle down, out of the mad race? 1st letter. Box G -79, BROADCASTING. Experienced announcer with first phone (no We need civic -minded, clean -morals an- maintenance) for 10,000 watt NBC affiliate nouncer who can also prepare one morning Salesman midwest. Pulse rated number one. in Kansas. Big band sound. Send audition local newscast. Contact B. D. Thornton, Aggressive news department. Chance for tape, photo and resume. Box F -379, KMAM, advancement. Box G -97, BROADCASTING. BROADCASTING. Butler, Missouri. Staff man with good sense of adult music Radio sales manager midwest. Group opera- programing, authoritative news and com- tion. Salary plus incentive. Excellent oppor- Wanted: Southeasterner. Dependable, good mercial delivery. Prefer applicants from tunity. Box G -98, BROADCASTING. announce, better in sales. Line is forming upper midwest. Third class with endorse- at our door but we're particular. Salary, ment is necessary. Send tape and back- Salesman for top -rated FM station in major commission, permanent position. Good small ground to Chuck Williams, KWNO, Winona, midwest market. Reasonable draw, 20% market. Middle of road respected small sta- Minnesota. commission to right man who can be pro- tion in Piedmont Carolinas. Box G -49, ductive. Box G -118, BROADCASTING. BROADCASTING. Announcer wanted by Sept. 1st. 2 years experience, operate board. Middle road pro- Pittsburgh area station has opening for ex- graming, good pay, insurance, paid vaca- perienced aggressive salesman. Commission East coast net affiliate in top 50 market In tions, top equipment, plus bonus. Box G -127, BROADCASTING. search of an experienced adult, polished, heavy commercial professional swinger who is good fulltime Mutual station. Must be responsi- enough to ble. Furnish references, floaters do not ap- A medium market Virginia station seeks be added to our air staff. The man we seek ply. Tell all 1st an announcer -salesman. The opportunity is sounds like a happy man, has top 40 pro- letter and recent snapshot. unlimited. You can expect to earn over duction experience, digs Basie and Sinatra, Interview required. W. Earl Dougherty, $7,000 the 1st year plus many company ben- prepares before he goes on the air, believes KXEO, Mexico, Missouri. efits. If you like living in a small city, en- in radio, takes direction, and can work with Leading 5 kilowatt independent has im- joy selling and doing some air work, send an excellent sales staff. Send tape, pix, full mediate opening for newsman -staff an- tape and resume to, Box G -141, BROAD- resume and salary requirement to Box G -53, nouncer. Send tape and resume to WASA, CASTING. BROADCASTING. avre de Grace, Md.

82 BROADCASTING, July 13, 19M Announcers- (Cont'd) Production- Programing, Others Management- (Coned)

Immediate opening for young man with Continued Proven record, manager . . administrator. Third phone. Experience not necessary if Age 34, college, large family, 13 years ex- you have good voice and potentiaL Prefer Experienced and persuasive copywriter for perience. 8 management. Desires medium - southerner. Send picture, resume, tape. network station in beautiful Texas resort large market. Would consider sales man- Preston Young, WHLF AM-FM, South Bos- city. Box G -151, BROADCASTING. ager large market. Excellent references will ton, Virginia. prove my abilities and readiness to advance. Box G -149, BROADCASTING. Experienced announcer-opportunity to sell Authoritative deep- voiced hard hitting local if desired. Send resume, photo, tape. WKDC, newsman who knows news. Major top 40 Managers ... for your file ... should you Leonardtown, Maryland. station -east. Send tape and news copy you file ... should you need a news director in have written to, Box G -158, BROADCAST- the future. Former McLendon for full At once! Experienced morning "personality." ING. particulars write, Box G -155, BROADCAST.. Fast, but not frantic! A swinger, but not ING. wild! A good production man. Send audi- .I need a top notch local newsman with a tion tape of deejay work, ad lib, news. etc. first phone who can also pull a short but General manager Arkansas -Ozarks pre- good air show. I'll pay for the right man. ferred. Successful record as G. M. on West No collect phone calls please! Paul Parket, Coast. Heavy on sales. WLAS, Jacksonville, N. C. Ken Lipps, Manager, KGMO, Cape Girardeau, News and announc- Missouri. ing background. Can handle myself and your people. Married, family, middle thir- Need versatile announcer, experienced in ties, present income mid -four news and sports, at fine small market sta- Sales promotion manager for Group W ra- accept figure. Will tion. Write WLBB, Carrollton, Georgia. dio station. Should have additional skills in less for right deal with the "Home audience promotion and out or- studio ex- Folks." Box G -160, BROADCASTING. Announcer capable running tight board with ploitation. Skills in producing print pieces pop format. 3rd ticket. WNJH, Hammonton, required. Basic photographic knowledge de- Sales New Jersey. sirable. Works closely with program and Financially sales manager, on contests and distressed properties put back the former in the black by experienced broadcast sales Wanted: Swinging, bright, intelligent, happy exploitation, the latter on sales promotion consultants. No investment in manpower. sounding Negro deejays for new swinging activity, but reports to General manager. Commissions predicated on collections. Spe- jazz oriented FM station. Also needed first Interested and qualified men please write cific gross dollar additions guaranteed. class engineers. Send resume, tape, refer- (not call), enclosing resume of experience Write Box ences, photo, and minimum acceptable start - and work samples, to Carl Vandagrift, Gen F -353, BROADCASTING. ing salary to Jack Garrison, Ass't Mgr. eral Manager, radio WOWO 128 W. Wash- Do you need a right hand man? Emphasis WRAP, Norfolk, Virginia. ington Blvd., Fort Wayne, Indiana. on sales -plus promotions. Everything but play- by -play I 1st phone too. Management Opening in laté summer for announcer with Program director for top 40 format. Good ability. Prefers to stay in Tenn. Miss. Ala. some experience in gathering and writing to work; who can bring pro- or Geo. Box G -116, BROADCASTING. details of voice, willing news as well as staff duties. Send motion ideas to Illinois' 2nd city. Phone Col- Top sales manager -station manager experience. 7?lt ips tape, late photo and lect Manager -815 -968 -5821. able, avail- salary required to WVSC, Somerset, Pa. now employed. Prefer West. Qualifica- tions to sell and manage, first change 10 years. Available for interview, Box -122, Wanted immediately: Announcer -engineer RADIO-Situations Wanted BROADCASTING. G 1st phone for 5 kw daytime station. Empha- sis on announcing. Phone Mr. Oyster, MO 4 -8555 daytimes, 664 -8293 evenings, La Peer, Management Announcers Michigan. Combo man. Married. Children. Copy, news, General manager -radio and newspaper Strictly permanent. Box F -338, BROAD- Chances are, the best job in this column Top sales and program leader- CASTING. will go to an announcer trained in Inter- background. ship. Northeast preferred. Box F -250, Top personality pretive Announcing" . . the atloally recog- BROADCASTING. in major market. 10 years nized, copyrighted voice training method, experience in modern radio. Age 27. Char- available now in lecture series on tape. acter of operation more important than $14.95 complete with commercial script. 25% increase in local billings in less than market size. Production, organizational, and Broadcast Guild of America, Inc., 975 North three years at last station where I was writing abilities. Desire good dj or program 35th St., Milwaukee 8, Wisconsin. station and sales manager. Eighteen years director position. Married, college. Box F- success in administration, local /national 356, BROADCASTING. sales, programing, promotion in competitive Attention Los Angeles stations. Fourteen Technical situations. References from all past em- years experience. Currently news director ployers. Seeking station and /or sales man- in major market. Exceptionally fine voice. Quality Colorado kilowatt needs chief. Ex- agement with responsible operation of any Strong play by play background. Have suc- perienced maintenance, some announcing. size. Box G -1, BROADCASTING. cessful rock background. Prefer good music operation. Box F -382, BROADCASTING. Good community. Good climate. Good salary Idea packed advertising & sales promotion to right man. Must have excellent work manager with major market experience DJ desires position with small station. One references. Box G-3, BROADCASTING. seeks challenging opportunity with a future. year experience with 3rd class license caters Box G -100, BROADCASTING. to teens with R &R and jive talk. Box G -6, Immediate opening 1st class engineer -an- BROADCASTING. nouncer. WHZN, Hazleton, Pa. Send resume and audition tape or call 455 -5048. Successful in constructing and managing Announcer /engineer with experience in top small market station. Best of references, thirty market desires position in southern Chief engineer first opening in 16 years. good sales record, good community stand- California. First phone, maintenance if de- WJJL 1 KW Niagara Falls, 150,000. FM soon ing. Looking for midwest situation. Box G- sired. Bright, happy sound. Box G -9, 50 kw in Buffalo. Maintenance first-other 104, BROADCASTING. BROADCASTING. talents helpful. Permanency, owner operated. Tom Talbot, General Manager. Station manager -sales manager available, Experienced announcer seeking job that will 10 yrs. experience employed past 7 years be a move up in career. Two year veteran, same Ohio market, run profitable ship, mar- draft free, presently employed. Holds third Production- Programing, Others ried, children, available for interview. Box phone with endorsement. Box G -21, BROAD- G -121, BROADCASTING, CASTING. Hey! Look me over, major experience, Girl Friday must write good copy, know New management challenge with ownership ticket, vet, family man. Box G -59, BROAD- book logs, traffic, some bookkeeping, on the possibility needed immediately! Prefer me- CASTING. air personality. Beautiful Shenandoah Val- dium market midwest /northwest. Announcer Experienced top 40 announcer on the way ley of Virginia. Box G -58, BROADCASTING. to manager same station. Helped build to up. Also good news delivery and production present 65% share audience 8- station sur- techniques. Box G -65, BROADCASTING. vey. Billing highest all years despite addi- Midwest radio -television Station groups has tional station. Hardworking, honest, person- Rock and roll dj draft exempt twenty two opening for experienced news director and 34, family. Outstanding references. years old. Announcing school graduate with newsman, also combination news and sports. able. third -class license. Studying for first phone. Excellent opportunity to break into televi- Box G -125, BROADCASTING. Can operate own board, supply tight pro- sion. Send complete resume, pictures, salary duction. All I need is that first break. Box Box G -108. Louisiana man desires working managers G -68, BROADCASTING. requirement and availability. station in south. Box G -134, BROADCASTING. BR, small Announcer /di. Experienced, bright sound, personable. Will settle. Not a prima donna or floater. Box G -77, BROADCASTING. Radio newsman for western Pennsylvania Attention Las Vegas or west coast . . station. Need not do air work. Must be able Want to manage your station or General Are bubble-gum-chewing kid announcers to gather and write news and editorials. manage chain of stations. 32, married, good terrorizing your airwaves? Relieve the suf- Box G -129, BROADCASTING. health. Highest qualifications, know the fering of your listeners and please your radio business and am now manager of one sponsors by hiring dependable 25 year old Are you a real pro in the broadcast news - of better stations midwest. Three years adult with 3 years experience in good music, room? Are you enthusiastic about the fu- here and gross has tripled. Available soon. top -40 and television. Mainly interested in ture of broadcast news? Can you teach? If Good reasons for wanting a change. Want airwork. Box G -85, BROADCASTING. you can answer "yes" to these questions salary plus incentitive plan. All inquiries Announcer -six years experience- prefer and you have at least five years experience answered promptly. Box G -146, BROAD- northeast coastal states married -employed. plus a bachelor's degree, a Big Ten universi- CASTING. Box G -86, BROADCASTING. ty wants you on its faculty. Tell us about yourself, your news philosoply and your Manager -administrator available now. Pre- Small market di- announcer available imme- ideas for developing news courses which fer Ohio- Indiana -Wisconsin. Experienced diately. Dedicated, dependable and experi- will produce top people for the broadcast small market to network. Bob Brown, 920 enced. B.S. degree in broadcasting. Will re- -news industry. Pay starts at $10,000 a year. Vermillion, Hastings, Minnesota. 612 -437- locate now. Call 415- 357 -7425 or write Box Box G -139. BROADCASTING. 3098. G -87, BROADCASTING.

:BROADCASTING, July 13, 1984 83 Announcers -(Cont'd) Announcers - (Coned) Production- Programing, Others Well trained, some college, third phone Classical music announcer, First phone. 7 Continued wants beginning position. Hard, willing years broadcasting. Anywhere immediately worker, good character. Box G -91, BROAD- Ronald Pesha, 800 Garfield, Loveland, Colo- Newsman -announcer /salesman wants news CASTING. rado. 667 -6661. position. College, broadcasting school, age 28, top references. Box G -80, BROADCAST- Top forty personality; play -by -play sports Announcer, third phone element 9. Radio BROADCASTING. school graduate. Phone 822 -2100, Pottsville, ING. announcer. Box G -94, Pa. Operations manager /top sportscaster/an - Florida only! Experienced announcer. Out Experienced, married announcer want posi- nouncer. Best references. Experienced. Fam- of radio. Personal audition only. Box G -95, tion with future. Call 301- 939 -2018. ily. Permanent. Box G -103. BROADCAST- BROADCASTING. ING. Deejay wants position in C & W station Attention top 25 markets! Mature air per- Prefer Tennessee, but consider any locality. News director-Extremely well qualified ad- sonality. Sales, programing, and production Age 27, married, 2 children. 8 years experi- ministrator for news department that needs background. Four years experience. Excit- ence. Write Clyde D. Varney, Rt. 1, Box 141 executive with knowledge, experience, and ing, sound. Top ratings at #1 B, Clintwood, Va. believable BROAD- talent. Well versed in editorials, documen- station 350,000 market. Box G -96, Announcer experienced. Good, mature, re- taries, talk programs, news programing, CASTING. sonant voice. Sales, writing, first class li- and public relations. Box G -109, BROAD- radio /TV cense, if required. 227 Maple Street, Ash- CASTING. Sportscaster, sharp, experienced land, Ohio. Phone 4 -8262. top references. Permanent. Family. Em- News director wants job where hard work ployed. Box G -102, BROADCASTING. Purple Aardvark . Let me do comedy is rewarded. Box G -114, BROADCASTING. imagina- for you . Character voices . . contests, Announcing school graduate, good guitar playing (hops) . . college, broadcast News-sportscaster. Five years experience. phone. Prefer New England vi- tion. third BROAD- school, family, experience, available imme- Family. Desire permanency Michigan -Indi- cinity, tape resume. Box G -105, diately any where . . call or air mail . ana area. Box G -119, BROADCASTING. CASTING. Jim Organ, 902 Meridian St., Nashville, Tenn. Third phone. P.D. of proven ability desires challenging New York . newsman- announcer au- position -Corrently earning $10,500. Box G- thoritative mature voice, veteran, married, I don't talk at em. I speak with them. Don't 130, BROADCASTING. Box G -112, BROADCASTING. scream commercials. Convince and persuade dependable. Run tight board not fast show. Voice pro- Versatile salesman . currently pd . . . now air- DJ . . production, music, news fessional, friendly non -pontificating. Won't station near N. Y. C. seeking challenging program director . currently employed change. Experience Long Island one year. position with swinging pop music operation. up . 5 years. . looking for next step .. Call 516 -AT 9 -1092. Box G -132, BROADCASTING. Box G -113, BROADCASTING. Mature announcer, good air technician with Attention: West -Southwest experienced 1st excellent diverse background, available im- News director. If your operation is inter- sober. mediately at reasonable pay. If sincere, call ested in the gathering, and airing of local collect, 313- 272 -3541, evenings. news, please contact me. Box G -147, BROAD- B x G -115. BROADCASTINGsteady, CASTING. Two experienced men available, single, no Technical ties. One can also do traffic /copywriting. Copywriter /announcer. Station and agency eastern market. Box G -120, BROAD- experience. Quality copy. Good commercial Prefer Chief engineer AM -FM available immedi- and news voice. Box G -148, BROADCAST- CASTING. ately. Light announcing if desired. Box G- ING. Top market now - married - worker - 6th 84, BROADCASTING. year wants personality air shift. Top pro- First phone. Training in electronics and Newsman, six years experience all phases, duction- interested programing, then sales communications experience in Army. Sin- family man seeks permanent position in -let's talk. Box G -126, BROADCASTING. gle, age 27, military complete. Box G -144, northeast or mid -Atlantic. Box G -161, BROADCASTING. BROADCASTING. Dd wants to swing with top 40. One year middle of road experience. Single. Box G- First phone, finest references, seeks hard Newsman: professional delivery, good know 133, BROADCASTING. work, long hours, good pay. Wire only; Ed how and excellent experience in all phases. Post, YMCA, Washington. Young family man one child, bright air per- Announcer, disc jockey, newscaster. Bright sonality. Prefer mid- Atlantic or New Eng- announcer, happy sound, authoritative news- My specialty: rebuilding deteriorated facil- land area. Minimum $90 week. Box G -166, caster- personable. Not a prima donna. ities at minimum cost. AM -FM -TV experi- BROADCASTING. Want to settle. Experienced. Box G -135, ence, light announcing, but no deejaying BROADCASTING. Ron Pesha, 800 Garfield, Loveland, Colorado. Program director? I'd like to try. 17 years 667 -6661. radio experience. Conscientious. Sober. Bob First phone, AM announcer, 3 years. Desire position with FM station. Midwest. No main- Attention: Busy station owners. $200 buys Carpenter, 3232 S. 77th St., Milwaukee 19, Box G -137, BROADCAST- sharp, young first phone. Clean cut, per- Wisconsin. tenance. $100.00. sonable, friendly. Can sell, type, run tight ING. board. Finest references -3 years last job. Three years top 40. Assistant program and Newscaster-Authoritative, personable, will Limited technical, but will double your news director experience. Hooper rated top settle down, not a prima donna or floater. present sales within 6 months. This nice jock in two major markets. Highest refer- Experienced. Box G -140, BROADCASTING. guy with pleasant voice available immedi- ences. Want Alabama, California, Florida, ately. Eddie Post, YMCA, Washington, D. C. or Texas major market. Call or write Chuck. Bright personality, experience, family man. Baker, 1202 Stewart, Killeen, Texas. MEr- dependable. Will settle, not a floater or First phone announcer, veteran, married, 1 cury 4 -5695. prima donna. Box C -143, BROADCASTING. child. Prefer California or west coast. Chief at last place of employment. Left for per- Announcer-di experienced tight board personal reasons. No tapes, personal interview TELEVISION-Help Wanted sonable family man authoritative news- required. Johnny Jackson, Area Code 314 - caster sales experience. Not a floater. Box OL 4 -3314 or Route 1, Caldwell, Missouri. G -145. BROADCASTING. $125 Minimum. Sales Experienced newsman- announcer with 12 First class license, chief engineer seven months IKW, 23, Experienced local salesman for top station years background desires to make connec- at age married. Locate any In market. Write KAKE -TV, Wichita, Kan- tion with metropolitan station. Box G -165, place in U. S. Dial 1- 501 -ST 7 -5122. Write sas. BROADCASTING. Box 342, Gravette, Ark. All combo -18, married, no maintenance, lit- Young man wishes start in technical aspect tle experience, college student, desire moun- of broadcasting. First class operators' li- Announcers tain area c/w or top 40, good pay. Write: cense. Prefer Washington D. C. area. Call Robert Briggs, Hatfield, Arkansas, 71945. 529 -6847 after 4 P.M. Top announcer needed. Possibility of some live, some directing, but main emphasis is Live, swinging top forty deejay with first Production -Programing, Others on ability to interpret copy well. TV ex- phone looking for Kentuckiana market. perience helpful but not required. If you Moving from #1 rated WAKY. Dave Knight, Sports director ready to move up. Seven think your voice and delivery is top cali- 2129 Cherokee Pkwy. Louisville, Kentucky, years experience in sports writing and an- ber, send audio tape, resume and photo to 447 -2779. nouncing. Strong play -by -play. Creative R. H. Anderson, KVOS -TV, Bellingham,. programing. I have an excellent sales rec- Wash. Announcer, married third phone element ord too. I'm ready to make money for you. 9. Broadcasting school graduate. Prefer Box F -359, BROADCASTING. southeast Louisiana or southwest Mississip- Technical pi. Earl Lopresto, 16191A South Salcedo Weatherman -Meterologist, member Ameri Street, New Orleans, Louisana, 70125. ican Meterological Society, now employed Southeastern ETV station has job with a radio -television. References furnished. Box future. Seeking experienced engineer for I have developed a new concept in adult G -7, BROADCASTING. chief engineer position. Previous chief ex- appeal programing! Entire show is sold out Sportscaster/director. Nine years experience perience not essential. Must be strong on in half blocks. Top ratings in this five sta- basketball, supervision of personnel along with thor- tion market. Currently on the air live all football, baseball. Strong on ough technical knowledge of television and seven days. Will do likewise for your even- news, interviews. Family, college journal- radio full resume, recent ing time slot. Complete ism monthly. Box G -50, facilities. Send audition package gra ASTING600 to, Box G -168, including documentary proof of sales and pot DCASTINGequired listener response plus an actual evenings Program director seeks immediate change. music list. Six years experience. PD experi- 15 years dj, newscaster -writer, programer. Chief engineer experienced video, micro- ence. 24, married, family. Jack Du Long, Experience covers 50 kilowatt operation, wave, transmitter, construction, transistor 202 South 39th Street, Billings, Montana. network staff. East coast. Box G -54, BROAD- design, immediate opening KAVE -TV, Carls- 252 -5243. CASTING. bad, New Mexico.

84 BROADCASTING, luit 1.3, 1964 Technical- (Cont'd) Sales FOR SALE Studio technician with 1st class license for Top TV sales southwest market, desires po- Equipment studio and microwave maintenance and sition leading to management. Box G -93, routine switching. Send application to Max BROADCASTING E. Pierce, Technical Director, KSOO -TV, Television/radio transmitters, cameras. mi- Inc., 205 North Phillips Avenue, Sioux Falls, crowave, tubes, audio, monitors. Electrofind, South Dakota. Technical 440 Columbus Ave.. N.Y.C. NBC affiliate has immediate opening for TV technician experienced in studio mainten- Chief engineer - 16 years experience all Parabolic antennas, six foot die., new, solid ance and operation. Must be ambitious, de- phases of television engineering manage- surface with hardware, dipole, etc. $100.00 pendable and have 1st phone license, Re- ment. Presently chief southern metropoli- each. S -W Electric Cable Company, Wil- plies held in confidence. Send qualifications tan market. Prefer midwest or northwest. low & Twenty- Fourth Streets, Oakland references to Chief Engineer, KTAL -TV, Box F -377, BROADCASTING. California. 832 -3527. La. Shreveport, Desire position as TV broadcast engineer; 1500 feet We UHF transmission line MI Studio and transmitter /engineer, experi- have technical school, 1st class phone, five r19089 available Sept. Contact Morris Bar- enced and 1st radio telephone necessary ex- years microwave experience; prefer north- ton, KSLA -TV. Shreveport, La. cellent opportunity and working conditions western or midwestern states. Box G -88, with growing station. Send resume to Rob- BROADCASTING. Complete Schafer 1200 -C Automation, con- ert Kissinger, WBGU -TV, Bowling -Green sists of master control, one MU -1, four PB- State University, Bowling Green, Ohio. First phone. Employed 3 yrs TV transmitter. 2's, one AT -2500 audio clock with two PB -2 20 electronics. Prefer Texas. N. M. Okla- units, two S -200 spotters, one M4 memory Production- Programing, Others homa. All inquiries answered. Box G -123, record unit, three M6 memory playback TV commercial continuity writer in top BROADCASTING. units. Very good condition. M. N. Barwick, hundred station located in midwest. Include 767 -41st Street-Miami Beach, Fla. full details with wage required in original Engineer presently in aerospace industry. application. Box F -191. BROADCASTING. Background in AM, FM, TV (UHF -VHF). For sale: 3 Gates 601 cartridge playbacks, Includes 3 TV station installations. Prefer and one Gates record amplifier just taken Do you know all phases of TV operations? Chief, Asst. Chief, or Engr. supr. Instant out of service. Like new. Excellent condi- Think your ready for production manager resume, Box G -136, BROADCASTING or tion. Les than one year old. Complete Mo- job in highly competitive mid -Atlantic 3 phone 714- 827 -1275. torola base station and one mobil unit station market? Don't waste our time or tuned to 153.35 mc. in fair condition. Con- yours if you can't deliver. Send complete tact KBEC, Waxahachie, Texas. resume with pic, references, availability. Production- Programing, Others soonest to Box F -393. BROADCASTING. Two RCA automatic turntables, remote Announcer- assistant director. On- camera controls and Gates transistor pre -amp. Plays experience. Some directing experience de- Become No. 1. Heavy remote news, sports 120 selections in sequence. One side only. sirable. Midwest VHF. Resume and salary events producer- director. Managerical, pro- $520.00 takes all. WARN, Ft. Pierce, Fla. requirements first reply. Box G -89, BROAD- graming experience. Independent and net. CASTING. Box G -28, BROADCASTING. We are a clearing house for all used broad- Midwest radio -television station group has cast equipment. Write us your needs. List opening for experienced news director and Director -Three years experience all phases your equipment for quick sales with Broad- newsman, also combination news and sports. commercial and studio production -desires cast Equipment and Supply Co., Box 3141, Excellet opportunity to break into Televi- position with advancement opportunity. Box Bristol, Tennessee. sion. complete resume, pictures, sa- G -48, BROADCASTING. Send Western Electric 405 -Al 5 kw transmitter, lary requirement and availibility to, Box Top reporter, airman and writer seeks news with spare water pump, excellent condition. G -107, BROADCASTING. directorship. Married. 13 years experience Phasing and coupling units for two tower Are you a real pro in the broadcast news- wire service, newspaper and TV. Salary array. Presently on air -available around room? Are you enthusiastic about the fu- open. Box G -83, BROADCASTING. September 1. Call 602 -254 -4161, Ext. 62 or ture of broadcast news? Can you teach? If write, Box 711, Phoenix, Arizona. you can answer "yes" to these questions you have at least five years experience Young man, age 28, seeks suitable position and in communications field willing to relocate. New camera cable -28 conductor cable - plus a bachelor's degree, a Big Ten Univer- visual pro- three 50 ohm coaxials, twenty -one 22AWG, sity want you on its faculty. Tell us about Ten years experience in audio and four 18 AWG for microwave or TV news philosophy and your duction services and radio TV broadcast yourself, your G -92, camera interconnections. Lengths in 200, ideas for developing news courses which operations. Resume on request. Box 300, or 400 feet available for immediate de- will produce top people for the broadcast BROADCASTING. livery-$.42 per foot. Box G -101, BROAD- news industry. Pay starts at $10,000 a year. CASTING. Box G -138. BROADCASTING. News director- Highly qualified with eleven Texas VHF station looking for continuity years of broad journalism experience. Now KTBS -TV has new 1800 ft. tower. This is writer. Box G -152, BROADCASTING. heading aggressive news operations for net- your opportunity to buy our old one. Trus- work radio affiliate. Opportunity sought to con 40 lb. per sq. inch wind loading. Write Southwestern VHF needs excellent copy- assume responsibility for television opera- for details. KTBS, Ind., Shreveport, La. writer with experience in radio or televi- tion or radio -TV combination. Box G -110, sion. Box G -153. BROADCASTING. BROADCASTING. TV antenna system -RCA 12 layer batwing Texas VHF needs reliable, experienced and filterplexer for channel 10. Can operate traffic manager. Box G -154, BROADCAST- as bi- directional antenna with mass power College graduate as of August 30. B.S. de- ING. floor gain or 25 and circularity better than 10 db. Staff artist for TV station in Texas coastal gree in radio -TV. Experience-camera, Cost over $50,000. Make offer. Hammett & director audio, director, master control (di- Edison, Box 68, International Airport, San City. Must combine precision with imagina- rect and audio), news announcing, writing, tion; be adept at illustration, hand- letter- status Francisco 28, California 415- 342 -5208. ing, set design. Box G -156, BROADCAST- and editing. Married -draft exempt ING. Box G -117, BROADCASTING. MISCELLANEOUS Wanted TV newsfilm editor, specialty news shows know single magnetic and News reader -writer -Now employed New -must York metro radio. Newspaper radio back- 30.000 Professional Comedy Lineal Topical double chain editing. Top New York, mar- laugh service comment ket. Box G -159, BROADCASTING. ground. Trained in TV. Interested TV news featuring deejay work as reader or writer. Box G -131, introductions. Free catalog. Orben Comedy Television traffic director. Immediate open- Books, Atlantic Beach, N. Y. ing. Experience necessary as you must be BROADCASTING. able to take full charge of TV traffic department in this major market CBS affiliate. Want responsible, professional news cover- Need help? 1000 Super dooper hooper Salary open. Send detailed resume to Ralph age? Expericened TV newsman just out of scooper one liners exclusive in your mar- Cunningham, KCMO -TV, 125 E. 31st St. Army, available immediately. Age 25, fam- ket. Free sample. Lyn Publications, 2221, Kansas City, Missouri. ily man, 3 years radio and TV news experi- Steiner St., San Francisco. Announcer- director. Modern television pro- ence. Can write and use cameras. Will go duction center seeking versatile man with anywhere. Sid Oviatt, 404 Elm, Antigo, Wis- Religious Sponsor list. Names and addresses proven professional abilities in both an- consin. Phone MArket 3 -2932. of over 900 religious time buyers. Individ- nouncing and directing. Send complete re uals, organizations and agencies interested sume, tape, picture. WSAV -TV Savannah, in radio time. This mailing list compiled Georgia. WANTED TO BUY from national advertising in religious peri- odicals. $600 buys this list, exclusive in your TELEVISION-Situations Wanted market. $250 buys this list on a non- exclu- Equipment sive basis. Box F -37, BROADCASTING. Management Experienced management, sales, production. Wanted to buy -1 kw FM transmitter, four JOCKEY JOKER! -A collection of six gag - Large ad agency background. Top refer- bay FM antenna and Marti remote equip- files now in one edition. Contains over 500 ence, family man, college degree. Presently ment. Send description and asking price to One Liners, Gags, sound effect bits, sta- in radio management, prefer television and Box G -47, BROADCASTING. tion breaks, ad Rim, etc.... $7.50. Show - permanency in southeast. $14,000 plus. Com- Biz Comedy Service -(Dept. J), 65 Park- plete resume. Write, Box G -124, BROAD- way Court, Brooklyn, N. Y. 11235. CASTING. Wanted-Used console or used Gates dyne- emote remote amplifier . . state price and General manager, west coast operation. In- condition ... reply to, Box G -90, BROAD- 3M Company polyester 7" recording tapes. terested in change. Trouble shooting spe- CASTING. 1200, $1.59; 1800' $2.39. Postpaid. Towers, cialist. Thrive on hard work. 13 years sound Lafayette Hill, Penna. 19444. television background in sales, programing, production, promotion. Prefer west coast, Devry 16 mm sound projector model 11000 would consider other markets for top dol- CD or equivalent in good operating condi- Free! Top star interviews! Record from lar. Excellent references. Box G -162, tion. Contact E. M. Tink, V. P. Eng. KWWL- your telephone! Write for number. Box BROADCASTING. TV, Waterloo, Iowa. 85068, Hollywood 27, California.

BROADCASTING, July 13, 1864 85 MISCELLANEOUS-- (Cont'd) INSTRUCTIONS- (Cont'd) RADIO -Help Wanted Announcers

Convention Specials-10 daily 3Sfr minute Pittsburgh FCC first class "success- proven" features tailored for local sponsorship -plus accelerated course now in Pittsburgh. Day off -floor actualities and commercials. Box or evening. Free placement. For brochure. F -76, BROADCASTING. write American Electronics School, 415 Top notch MORNING MAN needed for Smithfield St., Pittsburgh 22, Pa. Phone 281- +op notch b0 kw. Send +apes (not Radio stations! Your idle time can turn to 5422. returnable) to: profit time, a guaranteed money -maker offered by reliable organization to selected First class license in six weeks. Private in- Manning Slater stations. Write for details to Box F -330, struction at classroom rates. Master teacher KRAK BROADCASTING. with 12 years teaching FCC license courses. Sacramento 14, California Write Bob Johnson, 1201 Ninth Street, Man- Earwitness reports -four 3S5 minute shows, hattan Beach, California. with actualities from top newsmakers and voice reports from key news centers. Profit- ably aired -with personalized call letter Help Wanted- Sales Production- Programing, Others identification-by stations from coast to coast. Exclusive market guarantee. Write Box F -386, BROADCASTING. PROGRAM DIRECTOR New small market UHF will need free film, features, featurettes, religious, travel, pa- FM BROADCAST #1 Top 40 Network Station needs swing- trotic, packages, swap outs or what have ing P.D. Midwest market of 440,000 you. Box G -167, BROADCASTING. awaits yon. Salary open. Send resume, PRODUCT MANAGER tape and samples of promotions. Need new jingles, station breaks etc. Im- Box G -106, BROADCASTING mediately. No junk please. WGRY, Gary, Indiana ... Telephone code 219 -884 -9409. A leading midwest broadcast and communications equipment manufacturer has INSTRUCTIONS an outstanding opportunity for a man familiar with FM broadcast transmitters WICC WANTS EXPERIENCED FCC first phone license preparation by correspondence or in resident classes. and associated equipment. Currently RADIO NEWSMAN AT ONCE Grantham Schools are located in Los employed in the FM field either in Will work with top rated five-man news team Angeles, Seattle, Kansas City and Wash- for service and information- minded 600 Kes. ington. For free 44 -page brochure write broadcasting or manufacturing. Dept. 4 -K, Grantham Schools, 1505 N. West- radio station serving suburban Southern Con- ern Ave., Hollywood, Calif. 90027. Age 28 -40. B. E. Degree or comparable necticut- Northern Long Island region. Must be experience required. Opportunities for first rate Journalist with mature voice of first Be prepared. First class FCC license in rate staff announcer. Regular air work, editing, six weeks. Top quality theory and labora- advancement in a growing company. rewrite, outside assignments, interviews and tory training. Elkins Radio License School Complete employee benefits of Atlanta, 1139 Spring St., N.W., Atlanta. and equal documentary experience is required. Should now Georgia. opportunity employer. Send complete be employed. Excellent working conditions and details and picture to, station paid benefits. Salary open. Complete The nationally known 6 weeks Elkins training for an FCC First Class License. Out- presentation and tapes first time to: Tony Bru- standing theory and laboratory instructions. Bo: C41, BROADCASTING ton, NEWS DIREOTOR, WICC (Bridgeport) Elkins Radio License School of New Orleans, 2190 Post Road. Fairfield. Connecticut. 333 Saint Charles, New Orleans, Louisiana. FCC first phone license in six weeks. Guaranteed instruction in theory and Sales- Continued laboratory methods by master teachers. G.I. approved. Request free brochure. Elkins Radio License School, 2603 Inwood Road, Dallas, Texas. Elkins Radio License School of Chicago - Six weeks quality instruction in laboratory Broadcast Field Sales methods and theory leading to the FCC First Class License. 14 East Jackson St.. Chicago 4, Illinois. Announcing, programing, console operation Representatives Twelve seeks intensive, practical training. Finest, most modern equipment available. G. I. approved. Elkins School of RCA has several openings in regional sales for Broadcasting, 2603 Inwood Road, Dallas 35. Texas. men who can prepare detailed AM -FM -TV broadcast equipment proposals, present them to station Announcing, programing, first phone, all phases electronics. Thorough, intensive management and secure orders. practical training. Methods and results proved many times. Free placement serv- If you have an EE degree, or equivalent, with ex- ice. Allied Technical Schools, 207 Madi- son, Memphis, Tennessee. perience in design, installation or operation of TV broadcast equipment, this is an exceptional oppor- Since 1946. Original course for FCC first tunity for you. phone operator license in six weeks. Over 420 hours instruction and over 200 hours guided discussion at school. Reservations Salary, bonus arrangements and related benefits required. Enrolling now for classes starting are above average for men who show ability in July 15 & September 23. For information, references and reservations, write William both engineering and sales. B. Ogden Radio Operational Engineering School, 1150 West Olive Ave., Burbank, Cali- Please send resume to: fornia. Mr. S. A. Rogers, Dept. BR -5 REI down among the swaying palms beside the cool green surf in Sarasota, Florida. RCA Professional Employment FCC first phone in (5) weeks guaranteed. Broadcast and Communication Product Division Tuition $295.- private rooms $10 per week, job placement free. Classes begin Aug. 4,- Bldg. 10 -1 Sept. 8,-Oct. 13, -Nov. 17. For reservations write or call Radio Engineering Institute, Camden 2, New Jersey 1336 Main St., Sarasota, Florida. An Equal Opportunity Employer Train now in N.Y.C. for FCC first phone license. Proven methods, proven results. Day and evening classes. Placement assist- ance, Announcer Training Studios. 25 W. The Most Trusted Name 43rd, N. Y. OX 5 -9245. in Electronics America's pioneer. 1st in announcing since 1934. National Academy of Broadcasting, 814 H St. NW, Washington 1, D. C.

86 BROADCASTING, July 13, 1964 Production -Programing, Others- (Cont'd) To reach everyone in BROAD- CASTING and its allied fields, You Can't Top A MIAMI BECKONS CLASSIFIED AD in Southern Florida's top -rated station wants experienced man -at -mike to take over established, successful, top- rated, night time open phone inter- Broadcasting THE BUSINESSWEEKLY OF TELEVISION RAMO view program. Essential qualification: Broad background in news reporting. EMPLOYMENT SERVICE open. Send tapes, recent photo, resume and salary expectation to Salary Continued Jack Sandler, Vice President and General Manager, WQAM, McAllister WHERE THE FUTURE IS! Hotel, Miami, Florida. COME Texas needs all types BROADCAST PERSONNEL NOW! For free listing and/or information, write Texas Association of Broadcasters, 1004 International Life Building, Austin 2, Situations Wanted MISCELLANEOUS Texas. Production - Programing, Others BRIGHTEN YOUR SOCND! WANTED TO BUY -Stations Customized station Id's -exclusive In your market -voice over tousle; music 'repeats' call letters Top -calibre -send call letters, location, frequency. other Sportscaster-newsman staler. info -and check: 82600 for first serles Want to Buy -more In production now! Your listeners and 10 years reporting, writing. play -by-play. Now sponsors will love 'em! Satisfaction guaranteed. Also for more info on complete package of Id's, VHF OR UHF TV staff network station. la Angeles . . . regional promos. news intros, contests and programs- feed assignments. taking for top sports spot, customized for your station exclusively- write: Wish to purchase Television Station or MAYOR market . . . anywhere. SERENDIPITY SOUXI) PRODUCTIONS CP. Write in strict confidence giving Box G -82. BROADCASTING Box G -18. BROADCASTL\G full details to: Box D -291, BROADCASTING TELEVISION -Help Wanted COVERAGE MAPS RESPONSIBLE ORGANIZATION WISHES TO PURCHASE Technical Custom sers ice for Coverage Map., Sales Brochures, Rate Cards, Personality Sheets, Highly Profitable Radio Station Market Information, Complete Sistion Replies held in strict confidence. Send full facts and figures to: Brochures. Arm your local and national Television /Field Broadcast reps. with the story of your station told Box F -318, BROADCASTING Engineers by top Agency- quality Collateral Sales Material. All work prepared under the Video and RCA Television Tape in- supervision of major -markot radio execu- FOR SALE-Stations tive and sales people. stallation and maintenance experi- N. Y. single daytime $125M terms ence required. Considerable travel Me. single fullNme 100M 28M STAN NOYLES /SALES AIDS Fla. metro power ZOOM 50M involved. Openings in East and 416 Spruce Drive -Naperville, Illinois M. W. major daytime 160M 50M West. Send resume to: Mr. D. K. South metro TV 1 y4MM SOLD Thorne, RCA Service Company, buying and selling, check with ==_4111!111LiIIL:1141.1!1111111111111111111:IIIfj11.1111:1111'.111EIII17d17iL:IIIi.II,I..Wi1.d' IIC"'s Cherry Hill, Camden 8, New Jersey. CHAPMAN COMPANY INC WILL PURCHASE 2045 PEACHTREE RD.. ATLANTA, GA. 30309 An Equal Opportunity Employer radio mortgages. Send full information to; TWO STATION L .5 ti SOUTHERN MARKET Production -Programing, Others Box G -164, BROADCASTING Fulltime AM with steady annual cash Bow IIIIIIIIIIIIIIIIIIII Illllllili lllli IIIIIIII IIIIIIII III; II!Glhlllllllllllllll VIII IIIIIIiIIIIl0llallld IIIIIIIGIIII111116: a{ in excess of $25,000. Full firm cash price ¡,I IIII ill I11í11111 I r T TjjI I.. of $125,000.00. Includes real estate. sa EMPLOYMENT SERVICE Box G -56, BROADCASTING 'It't 4#1 KIDS SHOW OPPORTUNITIES rrr er.vrrem w.wr wa{ IN TOP 50 MARKET ALL BROADCAST PERSONNEL PLACED ALL MA/OR U. S. MARKETS To buy or sell Radio and /or 1V proper- Pro MIDWEST SATURATION ties contact: LOOKING FOR WRITE FOR APPLICATION NOW PATT McDONALD CO. Le NEW HOST BROADCAST EMPLOYMENT SERVICE P. O. BOX 9266 - GL 3 -8080 TEXAS Excellent base salary 4825 10th Ave. So. AUSTIN 56, Minneapolis, Minn. 55417 Lots of talent money

l sow ee FOR SALE Many personal appearance opportunities STATIONS 1. SOUTHEAST. Major market. $225,000. 3. SOUTHWEST. Major market. $20,000 We want a man who likes working with Terms. down. kids and who likes making money. If you 2. NORTHWEST. Major market. $30,000, 4. SOUTHEAST. Exclusive. $30,000 down. can assume a responsible role of leader- $10,000 down. ship in our community, send resume and L. ASSOCIATES pix today to, r o JACK STOLL & 6381 Hollywood Blvd. Box C -78, BROADCASTING Los Angeles 28, California I I I I I I I I I LL2 I I I I LI I I I I I I I: 87 BROADCASTING, July 13, 1964 Tex.; assign 221A to Kewanee, Ill.; Delete 232A from Fort Dodge, Iowa, and add 286 SUMMARY OF COMMERCIAL BROADCASTING and 296A to that city, and substitute 224A for 286 in Carroll; add 294A to Celina, Ohio, Compiled by BROADCASTING. July 8 and exchange Connellsville, Pa., 280A with Uniontown, Pa., 252A, and delete 280A ON AIR NOT ON AIR TOTAL APPLICATIONS from New Martinsville, W. Va. Action July Lic. CP's CP's for new stations AM 3,915 74 331 Processing line FM 1,145 42 208 27I Notice is hereby given, pursuant to TV 523 60 81 152 Sec. 1.571(c) of commission rules, that on Aug. 13, 1964, standard broadcast applications listed will be considered as ready AUTHORIZED TELEVISION STATIONS and available for processing. Pursuant to Sec. 1.227(b) (1) and Sec. 1.591(c) of com- Compiled by BROADCASTING, July 8 mission's rules, application, in order to be considered with any application ap- VHF UHF pearing on list or with any other appli- TV cation on file by close of business on Aug. Commercial 512' 156 668 12, 1964, which involves conflict necessi- Noncommercial 57 50 tating hearing with application on list, must 107 comply with interim criteria governing acceptance of standard broadcast applications set forth in former not to Sec. 1.571 of COMMERCIAL STATION BOXSCORE commission rules and be substantially complete and tendered for filing at offices of Compiled by FCC, May 31 commission in Washington, by whichever date is earlier: (a) close of business on AM Aug. 12, 1964. or (b) earlier effective cut- FM TV off date which listed application or any Licensed (all on air) 3,895 1,136 520` other conflicting application may have by CP's on air (new stations) virtue of conflicts necessitating hearing 77 36 63 with applications appearing on previous CP's not on air (new stations) 79 188 80 lists. Attention of any party in interest de- Total authorized stations 4,051 1,360 663 siring to file pleadings concerning any Applications for new stations (not in hearing) 202 216 71 pending standard broadcast application pur- Applications for new stations hearing) suant to Sec. 309(d)(1) of Communication (in 88 37 66 Act of 1934, as amended, is directed to Total applications for new stations 290 253 137 Sec. 1.580(1) of commission rules for provi- Applications for major changes (not in hearing) 193 sions governing time of filing and other 52 41 requirements relating to such pleadings. Applications for major changes (in hearing) 41 4 11 Total applications for major changes 234 Burlen, Wash. -John W. Mowbray tr /as 56 52 Surburban Broadcasters, 800 kc, 1 kw, DA- Licenses deleted 0 1 0 D. CP's deleted 0 0 0 a KRED Eureka, Calif.- California Oregon Radio Co., from 1480 kc, 5 kw, DA -N, unl. 'Does not include seven licensed stations off air. to 1480 kc, 1 kw, 5 kw -LS, unl. 'Includes three noncommercial stations operating on commercial channels. WPRT Prestonsburg, Ky. -Stephens In- dustries Inc., from 960 kc, 1 kw, D., and 960 kc, 5 kw, DA -D to 960 kc, 5 kw, D. KSTP St. Paul- Hubbard Broadcasting Inc., from 1500 kc, 50 kw, DA -2, uni. to 1500 kc, 50 kw, DA -N, uni. Continued from page 81 trol permitted for AM's (while using non - directional ant.) and FM's. a WDEA Ellsworth, Me.- Coastal Broad- Appeals for remand of Horace C. Boren v. casting Inc.. from 1370 kc, 5 kw, D. to 1370 FCC, Case No. 18,722, now pending In Actions of June 24 kc, 1 kw, 5 kw -LS, DA -N, uni. court; and (3) further ordered that June 3 WNAB Bridgeport Conn. -Granted change KOTE Fergus Falls, Minn. -Northland grant be vacated effective upon entry of in remote control authority (auxiliary Broadcasting Corp., from 1250 kc, 500 w, 1 remand order by court, pending further trans.) . kw -LS, DA -N, unl. to 1250 kc, 1 kw, DA -N, consideration of application. Action July I. uni. By memorandum opinion and order. Eleele, Hawaii- American Islands Broad- commission granted in part application of Fines casting Corp., 720 kc, 5 kw, unl. WHAS Inc.. to relocate trans. of WHAS -TV KEYL Long Prairie, Minn.- Communi- (ch. 11), Louisville, Ky., from present site Commission notified Tele- Broadcasters of California Inc., that it has incurred cations Associates Inc., from 1400 kc, 250 w, in downtown Louisville to location about ap- uni. to 1400 kc, 250 w, 1 kw -LS, unl. 3.6 miles north of New Albany, Ind., in- parent liability of $4,000 for repeated and willful violation of Sec. 73.30(a) of rules WXVW Jeffersonville, Ind. -Electrocast crease ant. height from 490 feet to 1,290 250 feet, 316 by KALI San Gabriel, Calif., for failure to Inc., from 1450 kc, w, uni. to 1450 kc, 250 and reduce vis. ERP from kw to w, 1 132 kw, but attached conditions including originate majority of programs locally (de- unl. to 1450 kc, 250 w, kw -LS, uni. requirement that WHAS -TV directionalize pending on Los Angeles locations). This is Plymouth. N. H.- Pemigewasset Broad- signal to protect protesting WLEX -TV (ch. first assessment for this type of violation. casters Inc., 1300 kc, 1 kw, D. 18) Lexington, Ky., pending hearing on Licensee has 30 days to contest or pay for- KDRS Paragould, Ark.-KDRS Inc., issues to determine impact upon WLEX -TV feiture. Commissioner Bartley abstained from 1490 kc, 250 w, uni. to 1490 kc, 250 w, which would result from operation of from voting. Action July 1. 1 kw -LS, uni. WHAS -TV without directionalization and By memorandum opinion and order, commission ordered WHAS Inc., license of KINO Winslow, Ariz. -Willard Shoe - whether directionalization condition should craft, from 1230 kc. 250 w, be removed. Action July 1. WHAS -TV Louisville, Ky., to forfeit $1,000 uni. to 1230 kc, Granted licenses covering changes for for violating Sec. 317 of Communications 250 w, 1 kw1LS, uni. following VHF -TV translators: KO3BB, K13- Act and commission's covering rules by not KBLL Helena, Mont.-Capitol City Tele- DQ, Glenwood Television Association, Glen- identifying sponsor of political broadcast vision Inc., from 1240 kc, 250 w, unl. to 1240 wood. Wash. and KO4BV, Kenneth O. Ray, during Kentucky 1963 gubernatorial cam- kc, 250 w, 1 kw -LS, uni. Tierral- Deb -Mar and Sandlake, Ore. paign. Commission identified program "The Chandler Years in Review" as sponsored WKLA Ludington, Mich -Raymond A. by Plank, from 1450 kc. 250 w, uni. to 1450 kc, Actions of June 30 "The Committee for Good Government" although in circumstances announcement 250 w, 1 kw -LS, uni. Granted renewal of licenses for follow - should also have identified, as sponsor, Ed- KBRV Soda Springs, Idaho -J. C. Wal- ing: KCHQ (FM) and SCA Coachella, Calif.; ward lentine, from 540 kc, 500 w, D. 1450 kc, KCHV Coachella, Calif.; KXKW Lafayette. T. Breathitt, opponent of A. B. Chand- to ler for Democratic nomination for gover- 250 w, 1 kw-LS, uni. La.; WAGC Centre, Ala.; WDSR Lake City, nor. Action 1. Fla.; WGOE Richmond, Va.; WMLS Syla- July KTOH Lihue, Hawaii-Garden Island cauga, Ala.; WNAG Grenada, Miss.; WRVM Publishing Ltd., from 1490 kc, 250 w, uni. to Rochester, N. Y. Rulemakings 1490 kc, 250 w, 1 kw -LS, uni. KBIM Roswell, N. M.- Taylor Broad- Actions of June 29 PROPOSED casting Co., from 910 kc, 5 kw, D. to 910 kc, 500 w, 5 DA Culbertson Jaycees TV, Froid, Banville, Commission kw -LS, -N, uni. invited comments on pro- Saratoga Springs, N. Y. -AM Broadcast- Culbertson. and Brockton. all Montana - posed rulemaking, based mainly on various Granted CP for new VHF -TV translator petitions, to amend FM table of channel ers of Saratoga Springs Inc., 900 kc, 250 w, on channel 10, to rebroadcast programs of assignments as follows (numerals are chan- D. KDIX -TV (ch. 2) Dickinson, N. D. nel numbers): assign 221A or 298 to Hia- WMRC Milford, Mass.-Milford Radio Granted CPS for following new UHF - leah, Fla.; add 265A to Olean, N. Y.; add Corp., from 1490 kc, 250 w, uni. to 1490 kc, TV translators: OK TV Translator System of 278 to Traverse City, Mich., and substitute 250 w, 1 kw -LS, uni. Seling Inc.. on channel 78, Seling, Taloga, 244A for 278 in Cadillac; assign 221A to Applications deleted from public service and Viol, Okla., to rebroadcast programs of Ionia, Mich., delete that channel from St. notice of December 13, 1963: WKY -TV (ch. 4) Oklahoma City; B & W Johns and substitute 285A for 221A at Grand Plymouth, N. H.- Pemigewasset Broad- Translator System, on channels 76, 79 and Haven; assign 288A to Jamestown and casters Inc., 1240 kc, 250 w, uni. 81, Perryton and Spearman, Tex., to re- 269A to Monticello, Ky.; exchange Beau- KOTE Fergus Falls, Minn.- Northland broadcast programs of KVII -TV (ch. 7), mont Tex., 229 with Port Arthur 231: as- Broadcasting Corp., from 1250 kc, 500 w, 1 KFDA -TV (ch. 10), and KGNC -TV (ch. 4), sign 237A to Holly Springs, Miss.; substi- kw -LS, DA -N, uni. to 1250 kc, 1 kw, 5 kw- all Amarillo, Tex. tute 240A for 228A at Santa Rosa, N. M.; LS, DA -2, uni. assign 294A to Franklin, N. C.; 237A Actions of June 25 assign KBIM Roswell, N. M.- Taylor Broad- to Fairfield, Calif., and delete it from Lodi; casting Co., from 910 kc, 5 kw, D. to 910 kc, WFIG -AM -FM Sumter, S. C.-Remote con - add either 257A or 292A to Brownwood. 500 w, 5 kw -LS, DA -N, uni.

88 (FOR THE RECORD) BROADCASTING, July 13, 1964 F you were to go in the marketplace day live morning variety show and in and start hunting for a crackerjack This Bartlett the evening a half -hour daily country time or space salesman, you'd probably and western variety show, Jamboree. give your eyeteeth plus a stock option to He started a weekly news series, get someone like Walter Bartlett. But a man of action, Viewpoint, which brought names in the its doubtful that he would take the job. news to Columbus for questions at the For at 36, Walter Bartlett is now grass -roots level, and he created Probe, vice president in charge of television not words a series of local documentary specials. for the Crosley Broadcasting Corp.'s Probe was judged "best in the nation five stations, wLwc(Tv) Columbus, of its type" by the Institute for Educa- wl.w and wLWT(TV) Cincinnati, wLWD weekly series of half -hour programs on tion by Radio and Television in 1962. (Tv) Dayton, all Ohio, and wLwt(Tv) sports. Just before leaving wLwc in March, Indianapolis. Live Programing Under his aegis, Mr. Bartlett initiated another series of Until March, Mr. Bartlett had been wLwc began a 90- minute Monday -Fri- specials based on area trips. general manager of wLwc and before A nearby community sets up a wLwc that had spent 12 years selling time and day and the station would take it from space for Crosley and Scripps- Howard. there. WLwc takes entertainers, news A testimonial to his selling ability is re- WEEK'S PROFILE and sports personnel, personalities and flected in the words of his successor at station management to the city. wLwc, Richard E. Reed, who calls his After a meeting with city fathers the boss "an excellent salesman. I wish I station's personnel entertain at a lunch- had him in my sales department right eon of 300 -400 people, where question- now." naires on programing are passed out. No one pretends that Walter Bartlett Later in the day entertainers and per- can sell a refrigerator to an Eskimo, sonalities make the rounds of hospitals, probably because he hasn't tried. But civic groups and schools. the new vice president can sell himself The day's proceedings are filmed and to clients and his staff. later shown on wLwc. Mr. Reed, who has worked with and More Color Also during his tenure known Mr. Bartlett for the past dozen as general manager, wLwc embarked years, calls him "one of the most astute on a color expansion program of more young executives l've ever met. He has than $ I million to increase local live the ability to establish something and color shows. follow through on it." But programing wasn't always the Walter Bartlett is an idea man, and key to Walter Bartlett's future. more. He doesn't just sit in a swivel Upon graduation from Bowling chair, watch the world parade past his Green University, Bowling Green, window and wonder how to attract Ohio, in 1949, he joined Scripps - viewers and sponsors. He goes out and Howard's Columbus Citizen as nation- gets both. al sales representative. In 1953 he Participant Mr. Bartlett becomes a moved over to wLwc as account ex- participating member of the public to ecutive and stayed for two years. find out what it wants and how to pro- But he went back to Scripps- Howard vide it. Through civic activities he in 1955, when he was offered the gen- learns what the community needs and eral sales manager's job of the Indian- then sets out to program it, making it apolis Times. a saleable item. Unwilling to lose a good man, Cros- In 1963, wLwc produced 65 local spe- ley again sought out Mr. Bartlett in cials -news, documentaries and sports 1958 and he returned to Columbus and -and they were all sold out. And that wLwc as sales manager. same year Walter Bartlett was ap- Walter Eugene Bartlett-VP in charge of A man who always wears a big grin, TV for Crosley Broadcasting Corp., li- Mr. Bartlett doesn't know what pointed to the Ohio Educational Tele- censee of WLW and WLWT(TV) Cincinnati, "stop" vision Network Commission. In 1961 WLWD(TV) Dayton and WLWC(TV) Colum- means. He has "a great capacity for he was picked as the Outstanding bus, all Ohio, and WLWI(TV) Indianapolis; work," Mr. Reed notes, and "more Young Man of the Year by the Colum- b. Feb. 23, 1928, Marion, Ohio; Denison than that, he is highly respected by all bus Junior Chamber of Commerce. U., Granville, Ohio; Union College, Sche- the people he conies in contact with." nectady, N. Y., and Bowling Green U., In the Crosley organization, program- Bowling Green, Ohio IBS in business ad- There is an attitude about Walter ing and sales work together. For Wal- ministration, 1949); 1949 -50, national Bartlett that here is a man who has ter Bartlett it was the perfect combina- sales rep., Scripps- Howard 'Columbus the ability to establish something and tion. (Ohio) Citizen'; 1950 -52, U. S. Army; follow through on it. As general man- As wLwc 1958 1952-53; 'Columbus Citizen'; 1953 -55, ager of wLwc he maintained his con- sales manager of in account executive, WLWC(TV); 1955 -58, and as general manager in 1960 he gen. sales mgr., Scripps- Howard 'Indian- tacts and would go out with a salesman moved toward expanded local live pro- apolis Times'; 1958-60, sales mgr., and the sales manager to sew up a cli- grams in sports, documentaries, enter- WLWC(TV); 1960 -61, gen. mgr., WLWC; ent. tainment and news. While he was there, 1961 -64, VP-gen. mgr., WLWC; 1964, VP Even in programing, Mr. Bartlett re- in charge of TV, Crosley Broadcasting tains the drive of a salesman. He has, the station increased its local live pro- Corp.; 1961, "Outstanding Young Man of graming by more than 400 %. the Year" of Columbus Junior Chamber Mr. Reed says, "the innate ability to He brought Ohio State basketball of Commerce; membership -Ist VP Ohio get everyone excited over a project and games, film repeats of Buckeye football Assn. of Broadcasters; Ohio Educational get the most out of them." games, high school basketball tourna- Television Network Commission; m. One associate calls Mr. Bartlett "a Marilyn Wright, 1958; children -suzanne ments and harness racing to Columbus working fool," but appends it with, Marie, 3, and John Patrick, 1; hobbies - viewers. In addition he developed a golf and swimming. "its doubtful if he's anyone's fool."

BROADCASTING, July 13, 1964 89 EDITORIALS

Fairness, guts and leadership In present circumstances editorializing is more apt to be undertaken by the larger stations that have money to spend IF anything is apt to get a politician upset, it is the prospect on legal representation before the FCC than by smaller sta- -however remote-of having his district whittled down tions to which a lawyer's bill, however modest, can make a or possibly even snatched out from under him. Thus WMCA significant difference in the monthly P &L. This condition New York's long legal and editorial fight for legislative re- automatically restricts the number of stations that undertake apportionment, which the U. S. Supreme Court has upheld to editorialize and the diversity of opinion that is likely to (BROADCASTING, June 22), was an act of considerable po- be broadcast. If diversity of expression is, as the FCC often litical courage. says, a desirable goal in our society, the commission is de- More than that, however, it stands as a first -rate exam- feating its own asserted purposes by culturing the wild ple inviting other broadcasters to shake off any timidity growth that is its fairness doctrine. about taking a stand on public issues. It falls the lot of those broadcasters who can afford to The opportunity for broadcasters to exert leadership in editorialize to do so industriously and with all the profes- their communities was never greater than it is now, and sionalism they can muster. The fairness doctrine will be many -though still a minority -are exerting it through defeated only if broadcasters continue to expand and im- forceful, meaningful editorials. It is regrettable that more prove their presentation of controversy-and stand prepared stations do not yet editorialize, but it is encouraging that, to defend themselves against the inevitable challenges to among those who do, there is evident a strong desire to do their performance. it better-as demonstrated last week in the second annual National Broadcast Editorial Conference, whose proceedings are reported on page 58. Politics: loss leader The fact is that there is a need for both more and better editorializing, and the need is growing. As people rely in- HE surest thing in San Francisco this week, a safer bet creasingly on radio and television for news, and as news- 1 than Goldwater and Scranton combined, is that TV and papers decline in number and influence, broadcasters are radio newsmen will show and tell the public what goes on faced not only with the opportunity for leadership but with from start to finish, up, down, sideways and back again - a responsibility to provide it. Editorializing, a key instru- and will lose money in the process. ment of leadership, is thus becoming more than a broad- Just how much money they will lose is and will probably cast right; it is moving more and more in the direction of remain a mystery because the Republican convention is only being a broadcast obligation. one part of a political coverage package that also includes WmcA's experience in the reapportionment case is there- the Democratic convention, the campaign and the election fore especially timely. It both symbolizes and adds to an returns. Figures for the entire package are still uncertain, already substantial body of evidence that, we hope, will but current estimates are that the radio and TV networks help convince broadcasting's reluctant leaders that responsi- alone will spend around $25 million on political coverage ble leadership need not be afraid of controversy. and get back, at most, maybe $15 million of that. Another sure thing this week is that millions of Ameri- cans will follow the doings in San Francisco by radio and HE single biggest deterrent to the expansion of editorial- TV, and among these viewers and listeners will be many izing by broadcasters has been created by the federal who frequently complain that broadcasting is too commer- government. cial, too much taken up with "frivolous" programing. This, For years the FCC prohibited all editorializing. In 1949 then, seems a good time to remind the critics that it is only it was persuaded to modify that inflexible and indefensible because of the commercials and the mass -audience pro- restriction, but it did so in a way that makes editorializing graming that broadcasters can afford to bring the full nomi- infinitely more difficult for broadcasting than for any other nation and election process to the entire U. S. electorate - journalism medium. Since 1949 the FCC has permitted, at an out -of- pocket loss of $10 million if necessary. and some of its members have encouraged, the broadcast of opinion-but it also has required that in the presentation of opinion broadcasters must be "fair." Fairness, as the FCC and many venturesome licensees have found out, is not susceptible to easy interpretation. Over the years the FCC has accumulated a mass of rulings that serve only to prove that any time a broadcaster dares to air one side or another of a controversial issue he risks harrassment from an FCC that can be prodded into quer- ulous life by anyone who disagrees with what has been broadcast. A sampling of the FCC's rulings has now been compiled in 20 pages of single-spaced typescript that the commission is distributing as a guide to the intricacies of its fairness doctrine. The commission's guide may be helpful to lawyers, who occupy a regrettably significant role in the function of broadcast editorializing, but it is apt only to bewilder and discourage the average licensee. The broadcaster who reads in the new fairness primer of the manifold troubles his fel- lows have encountered is apt to wonder what he could pos- Drawn for BROADCASTING by Sid Hix sibly gain from editorializing that would justify the expense of defending himself against the FCC pressures that his edi- "1 like the hand -shaking, but I keep running into sore- torializing is likely to provoke. heads whose favorite TV program I've pre -empted!"

90 BROADCASTING, July 13, 1964 KSTP -TV reaches into 810,000 homes in a market commanding more than FIVE BILLION DOLLARS annu- ally in effective buying income. During its 16 years of service to this active -buying Northwest area, KSTP -TV has earned an unmatched audience -loyalty that adds to the effectiveness of advertising messages seen on the station. That's why KSTP -TV is your most effective, most efficient buy in the Twin Cities.

Represented Nationally by Edward Petry & Co., Inc.

TELEVISION CHANNEL 5 NBC 100,000 WATTS MINNEAPOLIS ST. PAUL HUBBARD BROADCASTING, INC. "Treetop House" wins another Peabody Award for WGN -TV

WGN Television is both proud and grateful to weekday morning to pre -school children through- have won its third Peabody Award. It was the tireless out Chicagoland, "Treetop House" provides an ex- effort of Mrs. Anita Klever, performer, teacher and co- citing and satisfying visit into a land of enchantment producer, under the guidance of the National College where children learn by doing. of Education, Evanston, Illinois, Award Winner "Treetop House" that made this honor possible. WGN is another example of WGN -TV's Telecast live and in color each dedicated service to Chicago. CHICAGO the most respected call letters in broadcasting