JULY 13, 1964 50 CENTS 33D YEAR ii 1,t /'v 1 .y I /PC ` V1:1 /,/ d C'j qi 4' 7 adeaSting ° RADIO 4, JD G 'l Translating CATV to pay TV is costly and difficult. p27 GOP convention: act one of unprecedented coverage. p32 Broadcasters urged to make editorials more aggressive. p58 FCC to use computer for new UHF allocation table. p.52 COMPLETE INDEX PAGE 7 The final toucf"that makes th - e :o - e a .3 a plc re °f ,co p KOB -I: . Albuquerq e orfdlk- Newport News - Radio is also the finishing touch - -to your media picture. WSB Atlanta KFAB Omaha It reinforces your other advertising by constantly remind- WGR Buffalo KPOJ Portland ing people to buy your product. Spot Radio is the final WGN .... Chicago WRNL Richmond touch that makes the sale! WLW Cincinnati WROC Rochester WDOK ......Cleveland KCRA Sacramento WFAA Dallas -Ft. Worth RADIG DIVISION KALL Salt Lake City KBTR Denver WOAI San Antonio KDAL DuluthSuperior KFMB San Diego KPRC Houston KYA San Francisco WDAF Kansas City KMA Shenandoah EDWARD PETRY &;CO., INC. KARK Little Rock WINZ Miami WGTO Tampa -Lakeland Orlando KSTP Minneapolis -St. Paul KVOO Tulsa Intermountain Network Radio New York Worldwide THE ORIGINAL STATION REF' R<ESE DTATIVE NEW YORK CHICAGO ATLANTA BOSTON DALLAS DETROIT LOS ANGELES PHILADELPHIA SAN FRANCISCO ST. LOUIS The Major Dramatic Series of the 1964 -65 Season "DECISION: The Conflicts of Harry S. Truman;" Among the first stations to license this series are is a series of 26 dramatic half -hours destined to the seven Metropolitan Broadcasting stations, make television history. Mr.Truman is the first Pres- WNEW -TV New York, WTTG Washington, D.C., ident ever to participate in a series of television KTTV Los Angeles, KMBC -TV Kansas City, KOVR dramatizations, disclosing his innermost thoughts Stockton, Cal., WTVP Decatur, Illinois, and WTVH and conflicts at the time he made the most criti- Peoria. Others include WHDH -TV Boston,WMAR- cal decisions of his administration. As "Decision" TV Baltimore, WBKB Chicago, KPIX San Francisco, unfolds the critical issues of that chaotic era, many of the events and conflicts that confront the world WOOD -TV Grand Rapids, WTMJ -TV Milwaukee, today are brought into sharper focus. This story WTIC -TV Hartford, WDAU -TV Scranton, WTVJ is told with characteristic uninhibited Truman Miami, WJXT Jacksonville, WLOS -TV Asheville, commentary, revealing many newsworthy facts and WTVT Tampa, WSYR -TV Syracuse, KTVI St. Louis, opinions for the first time. KING -TV Seattle, KGW -TV Portland. SCREEN GEMS ^®; . t w i R + t - ® ,` , 4 eL v R N. ¢,: . -ai.t i ,_ %!._F , . : : = : ° T .. s91 e ' wt ° w : i',1 f pti '< I s,,, ,: w_ik O. ' ` It I - r '%_,va 3. + >1 ar_[. !!r_, +iLAa á \1 l s1frr 4.\ M ,17 ALA. FA , 1. a w- 11. 1.1p_ '.IA_7_A .% 4 i_Ql Il ,w l' I v >. o r N...7.1141.941%.,°\.., w i , ` w,l ... a1 r . , 1i `1 r1 ;.. w w4 \ t 1 i `91,: Ì! jr4 Ìf is .'111"' .wt1 A rRra.rr .. , ° s i. i r [email protected], ' MAI %,'ii if L' ri ,f ii 4 1! r 0r,/ _4 áii`_ii_r iiffiÌá áIL , , 3, IA °I g 4, 11 IL 11 114 1k sla ,` ! ël 'I 111R II " 9 4111 4 r 4 4 4 11. __ .. ,_ ,.... -_.. ..._ _ . - -- - _ _ -. ___.. ra _ Ilili ; _ --g41>!,.- 111!t*rat---- -. titit-a.-t-- -- 11/%lir//_I', tiMIB1l, t _ . - _. ppff®® !` 'iAIPfíll 1 ...iAlr, +`\7RR . 11 °:;14gan mu . .. !S . i . , ..... J g --..` _ = .,-...- .. - .... .JP."..es .atfrl,f.. airIMÍltr w vü.Yti -.--«.. ..w... tt ¢ . ' u i4tNt ._ . ; _.-,3 e~ .7CF3; ":` _-....,_ ' ._ _+:..,:r^-.r. --- ,4. ..,5 ._... ... ,. i 1-1 ... 7 C Rising now to completion for occupancy in 1965 is one of the wonders of both the sports O R f' S and the construction worlds - the first air -conditioned domed stadium. The immense interior is automated for conversion from baseball to football to great conventions by PORT: push-button control, and each event will run on schedule - just as Houston stays on schedule in its date with destiny. And, in Houston, the people who build to that future )USTON with courage and imagination watch KTRK TV. RELAX Let W- GA1L.TV do youno saRes worck. lit As the onatst2ndin g selling gnedluum :in the Lr/:r/York TV rnma.ket. MULTI-CITY TV MARKET ,VIALIAIA$1,0 noomsourc, tovissuac ..o. ...... ..".;;;;; 'SHAMOKIN. ";IMt '1441/AFP'';;SCNOILloLL "" READING "ANON HARRISBURG ..... an. CLIMIERLAND YORK SHIAMINSRIIRO LANCASTER CIA A Ks YORK A ..... COATTSVIUT Cl/ANN. REMO mm ...- WGAL-TV I R ANKLIN GETTYSBURG !TI?fT2.. cHA4, Aloolorf +% ..... GARROTE an. caonn. Channel 8 WESTMINSTER aon.... Lancaster, Pa. A STEINMAN STATION Clair McCollough, Pres. iLOUSOLIN Representative: The MEEKER Company, Inc. New York Chicago Los Angeles San Francisco 316,000 WATTS 4 BROADCASTING, July 13, 1964 FCC looks at wire CLOSED CIRCUIT On its own motion FCC last week decided to get its feet wet in non - broadcast television -both CATV and piggyback announcements. Advertis- supported by monitoring data from pay TV. It authorized, out of current ers who have relied on use of multiple Broadcast Advertisers Reports. During product announcements in their TV BAR's June monitoring week, number funds, $20,000 appropriation for six - spot month economic and legal study of campaigning are incensed over of spot messages in New York was premium 12.5% these areas, including microwave re- rates that some stations have below comparable week of begun to charge since NAB took 1963 (4,813 vs. 5,499). Biggest lays. Study will not be connected with units stand. From them come such com- drops were in ID's and 20's. Minutes any program of regulation and is de- ments as, ".Now we have to pay more just about held their own; they repre- signed to provide foundation upon to a station to carry the same type of sented 76% of all units carried. which FCC may build later. commercial the station carried for less in its periods, busi- It's expected FCC will retain Dr. money several months ago. Our whole Even best spot ness is notoriously uneven, varying Martin H. Seiden, 30 -year -old econo- cost structure in spot now goes up- mist of Washington, to head inde- or, if we attempt to balance things, widely from market to market. But pendent study unit to be established we'll have to use fewer stations." this is first time BAR officials can re- under Broadcast Bureau. Dr. Seiden call New York's unit count declining when business generally was good. participated in analysis of economics Early in the game Because New York is often regarded of television broadcasting for CBS - TV Affiliates Association in its rate Stories that Milwaukee Braves will as bell-cow in spot business, observers negotiations with network (BROADCAST- move to Atlanta where they reportedly will be watching to see whether signs ING, Feb. 24). He holds degrees from have been guaranteed a $7.5 million, of let -up appear later in other mar- Columbia U. and City College of New five -year contract for seven -state TV kets. If so, they think it may reflect York and has been practicing in Wash- network appear slightly premature. election fever that then might continue ington with Economic Associates Inc. Radio -TV people in Atlanta want ma- until November balloting. They don't Attorney for unit and secretary will jor league ball club in city and will seem to anticipate general downturn, be assigned from present staff. pay top dollar for rights, but so far no however. Rather, they tend to think one has signed any checks. that, at worst, summer business won't be running ahead of last year's levels. NAB sweepstakes One Atlanta broadcaster says there will be "real rat race" to get broad- Although no formal surveys luncheon have cast concession -if team moves. Only Summit been made, preponderant broadcaster action to date has been study of geog- opinion favors broadcaster, rather than raphy and how "logical" network Five -man executive committee of public figure, as successor to NAB could be carved out. National Association of Broadcasters President Collins (story page 44). will have luncheon session with FCC There's still some sentiment for public members on Wednesday (July 15), figure (two governors, one member of Musicians want quotas day after joint board session in Chi- and Congress junior cabinet member Campaign to pull teeth of Lea Act cago to consider interim operation were mentioned). And there's been adopted in 1946, which prevents mu- with departure of President LeRoy talk favoring FCC Commissioners federal civil rights sic unions from fixing quotas of musi- Collins to become Fred W. Ford and Robert E. Lee. cians for broadcast stations, was ap- trouble- shooter. According to Joint Leading broadcaster in speculation: Willard Schroeder, proved in hitherto unpublicized resolu- Board Chairman Clair R. McCollough, Steinman Sta- WOOD- AM -FM -TV Rapids, lunch- tion adopted at annual convention of Grand tions, Lancaster, Pa. eon was with Chairman E. American Federation of Musicians in arranged William establish Portland, Ore., last month. Represent- Henry to relations and advise of actions at Chicago Premiums for piggybacks ative Frank Thompson Jr. (D -N. J.), FCC session. who addressed convention, reportedly In new pricing move, CBS -owned will be urged to offer legislation to TV stations have set policy of charg- Roadblock? ing advertisers higher rate for com- amend punitive section permitting mu- mercials that TV code classifies as sicians' locals to negotiate for station New company being formed by piggybacks.