THE HOCKEY REVOLUTION CONTENTS PAGE

1 THE GLOBAL HOCKEY REVOLUTION 2 NSW PARTICIPATION SNAPSHOT 3 VOLUNTEERS – THE LIFEBLOOD OF OUR SPORT 4 WHAT DO WE DO? 5 WHAT MAKES US UNIQUE 6 ONCE IN A LIFETIME OPPORTUNITY 7 NEW LEAGUE – NEW TEAM 8 DATA DRIVEN DECISION MAKING 9 MEDIA AND COMMS INSIGHT 10 PREMIERS PRIORITIES – TACKLING CHILDHOOD OBESITY 11 HOW WE ARE MAKING A DIFFERENCE 12 STATE CHAMPIONSHIPS – REAPING THE REWARDS 13 OUR PATHWAY TO SUCCESS 14 FACILITIES – OUR FOOTPRINT 15 FACILITIES – OUR FUTURE NEEDS THE GLOBAL HOCKEY REVOLUTION

GLOBAL

3RD MOST POPULAR 211 SPORT IN THE WORLD 4TH MILLION + HIGHEST OLYMPIC Football (Soccer) 4 Billion WATCHED THE 2016 SPORT ACROSS Cricket 2.5 Billion CHAMPIONS TROPHY SOCIAL MEDIA Field Hockey 2.3 Billion Tennis 1 Billion 2018 WORLD CUP COVERAGE REACHED #10 132 194 MOST PLAYED NATIONAL SPORT IN ASSOCIATIONS COUNTRIES THE WORLD

NATIONAL

NT 1% QLD 18% WOMEN’S TEAM WA 14% #3 RANKS #3 #2 IN THE WORLD SA 8% NSW 31% ACT 4% VIC MEN’S TEAM 20% RANKS #2 IN THE WORLD TAS 4%

ESTIMATED NATIONAL FAN AUSTRALIAN TEAM MEDAL TALLY BASE OVER MORE THAN 5.5 MILLION 4 3 5 10 1 1 OVER 1.1 MILLION PEOPLE IN AUSTRALIA IDENTIFY AS HOCKEY OLYMPIC GAMES COMMONWEALTH FANATICS GAMES

THE HOCKEY REVOLUTION | 1 NSW PARTICIPATION SNAPSHOT

CLUB PARTICIPATION SCHOOLS 27,245 94,917 34,012 TOTAL PARTICIPATION

INDOOR HOCKEY CAMPS/ CLINICS 40% 60% 10,021 2,230

STATE CHAMPIONSHIPS INDIGENOUS METRO REGIONAL 12,160 32% 68% 1,192

STATE TEAMS SOCIAL HOCKEY 636 2,720

ALL ABILITIES MULTICULTURAL VOLUNTEERS 4,841 4,841 5,914

AGE SPREAD

33% 29% 15% 23%

JUNIOR YOUTH SENIOR MASTERS

2 | THE HOCKEY REVOLUTION VOLUNTEERS – THE LIFEBLOOD OF OUR SPORT

HOCKEY NSW HAS A SIMPLE VOLUNTEER PHILOSOPHY

1 EDUCATE Create learning opportunities for committees, boards and pathway opportunities for officials and coaches

2 APPRECIATE Treat all volunteers with respect, as they’re giving up 3 their time. MOTIVATE Make it fun and rewarding. Simple gestures such as uniform provided, allowances etc

4 ADVOCATE All volunteers are advocates for the sport and organisation THE HOCKEY REVOLUTION | 3 WHAT DO WE DO?

VISION MISSION To be the sport A sustainable, inclusive and an innovative of choice in organisation providing leadership in hockey NSW through integrity, transparency and excellence

HOCKEY NSW OBJECTIVES

GOVERN GROW DEVELOP The game of Hockey in NSW Participation, partners & fans Players, coaches & officials Maximise usage of Invest, market and build the Provide development Revolutionise to optimize the profile of hockey in order to opportunities for players, governance framework across enhance the affordability and coaches, umpires and officials Hockey NSW and its affiliates accessibility of the game that enhance engagement, build competence levels and boost enjoyment

OUR VALUES

RESPECT INNOVATION EXCELLENCE INCLUSIVENESS PROFESSIONALISM

4 | THE HOCKEY REVOLUTION WHAT MAKES US UNIQUE?

Most gender Hockey has balanced team sport in 10,500 Australia players have 5,400 19,000 players 4yrs to played for players have Female returning 60% played for Participation 83yrs 10+ years annually Game for life 25+ years

Hockey 5,000 7/10 brings in households with 2 or more people people new to playing hockey hockey were 4,841 8,000 totaling introduced 70% new players my friends Regional One or both annually 12,000 or family Participation parents players born overseas

Hockey has a Women’s Men’s 1,978 players were THRIVING masters masters 1,192 masters born overseas Aboriginal or competition 120 Teams 99 Teams Torres Strait 1,920 Athletes 1,584 Athletes Islander

Hockey is a game for ALL, regardless of age, gender or nationality. The map opposite highlights in BLUE the 90 different countries of birth our members represent. Underscoring Hockey as a sport that truly celebrates diversity.

THE HOCKEY REVOLUTION | 5 ONCE IN A LIFETIME OPPORTUNITY

NEW TV DEAL - NEW CONTENT - NEW LEAGUE - NEW TEAMS

VITAL DATA INSIGHTS YEAR LIKE WE’VE $20 MILLION BROADCAST NEVER HAD BEFORE PRIVATE & GOVERNMENT INVESTment OVER NEXT 2 YEARS 5DEAL IN NSW IN HOCKEY FACILITIES INVEST AND MARKET OVER FIVE YEARS TO GROW GROW GROW PARTICIPATION PARTNERS FANBASE

INCREASE REGISTERED PLAYERS INCREASE STAKEHOLDERS SELL CLUB MEMBERSHIP INCREASE REVENUE INCREASE REVENUE INCREASE REVENUE

2019 2021 2023 2020 2022 2024

6 | THE HOCKEY REVOLUTION NEWNEW LEAGUE LEAGUE –- NEWNEW TEAMTEAM

KAYO STREAMING COMMUNICATIONS FANS - LIVE & ON-DEMAND - 40,000 DATABASE - 60% FEMALE - HD QUALITY - 21,700 SOCIAL MEDIA AUDIENCE - 70% REGIONAL - 2.3 MILLION FANS - 1.1M WEBSITE VIEWS ANNUALLY - 50% UNDER 18

NSW PRIDE HOCKEY ONE NSW Pride are one of seven new club identities from Hockey One is Australia’s newest national sporting league Australia’s major cities who will participate in the inaugural featuring the best players – men and women – competing for Hockey One League, unifying the state’s male and female city teams in entertaining games played across Australia. teams under the same club name. Loud, bold and fast, the League runs over a The NSW Pride will host three home-and-away matches at seven-week period after the AFL finishes and before the the Sydney Olympic Park Hockey Centre – nicknamed “The cricket starts. The League showcases the best of the best Lion’s Den” - with our male and female teams always playing with players including our Kookaburras and Hockeyroos. double-headers, in a major win for fans. In exciting news for hockey fans, Kayo Sports, The team’s colours and logo are predominantley inspired Australia’s multi-sport streaming service will broadcast by the NSW flag, while the name Pride evokes a feeling of every home-and-away game around the country, with the community, strength and fierceness. finals televised live on FOX SPORTS.

Seven Women’s Seven Men’s Grassroots Games In All Family Orientated Teams Teams Hockey Links Capital Cities Sport

THE HOCKEY REVOLUTION | 7 DATA DRIVEN DECISION MAKING

UNDERSTANDING OUR COMMUNITY

HNSW to drop Wepage partnered content with in RevolutioniseSport to provide a cloud based sports management platform to help effectively manage hockey in NSW.

2018 The RevolutioniseSport system 14% 76% 88% 96% PARTICIPATION LOST RETURN NEW

has allowed us to access SURVEY 3,775 responded to SATISFIED with the SATISFIED with the SATISFIED with the this survey recent hockey year recent hockey year recent hockey year industry leading participation LOST PLAYERS 52% Returning to hockey NEW PLAYERS data and member demographics. TOP 2 TOP 2 after a break Reasons for Things to Reasons why new players 1. PREGNANCY 1. NOTHING took up hockey not playing encourage 49% TOP 4 hockey 2. RELOCATED people back 2. REDUCE COST out Only took a 1-2 year break 1 FUN 2 LEARN / IMPROVE in 2018 to hockey 7 of 10 FITNESS SOCIALISE When asked People new to hockey have a 33% 3 4 YES 29% family member playing or were Took a break due to introduced through a friend. if they’d be change in circumstance returning UNDECIDED 45% to hockey WILL YOU RETURN NEXT SEASON? YES - 76% UNDECIDED - 19% NO- 5% Our decision-making is now in 2019 NO 26% 1 in 2 said reducing cost or providing Number of years spent 1-2 - 27% 5 -10 - 19% RETURNING PLAYERS a family discount underpinned by evidence-based would get more playing hockey before Players returning came back for people playing stopping 3-4 - 11% 11+ - 43% THREE MAIN REASONS data rather than speculation. 1-2 - 12% 5 -10 - 24% Were signifgantly Were signifgantly Were signifgantly 3-4 - 17% 11+ - 47% 0-17 more likely to not 18-25 more likely to not 35+ more likely to not Years spent playing play hockey due to play hockey due play hockey due FUN FITNESS SOCIAL hockey YEARS loss of interest and YEARS to change in YEARS to medical issues scheduling circumstance or age WILL YOU RETURN NEXT SEASON? YES- 81% UNDECIDED - 15% NO- 4%

We have access to real-time insights, ensuring we remain nimble and responsive to changes in community and member sentiment.

Our digital technologies We are using our data to allow us to have deep and create localised insights meaningful engagement and analytics to arm & interactions with our our volunteers with the members. knowledge to support local decision making.

MEMBERSHIP SNAPSHOT

New 7875

Returning 19361

Lost 8658

Churn 32%

8 | THE HOCKEY REVOLUTION DATA DRIVEN DECISION MAKING MEDIA AND COMMS INSIGHT

UNDERSTANDING OUR COMMUNITY Facebook Twitter Instagram

HNSW to drop Wepage partnered content with in RevolutioniseSport to provide a cloud based sports management platform to help effectively manage hockey in NSW. 11,174 2146 5948 Total Page Likes Total Followers Total Followers 2018 The RevolutioniseSport system 14% 76% 88% 96% PARTICIPATION LOST RETURN NEW +1,141 +102 New Followers 3,775 responded to SATISFIED with the has allowed us to access SURVEY SATISFIED with the SATISFIED with the this survey recent hockey year recent hockey year recent hockey year +1,162 industry leading participation LOST PLAYERS 52% New Likes New Followers Returning to hockey NEW PLAYERS data and member demographics. TOP 2 TOP 2 after a break Reasons for Things to Reasons why new players 1. PREGNANCY 1. NOTHING took up hockey not playing encourage 49% TOP 4 2. RELOCATED 2. REDUCE COST Only took a 1-2 12,013 hockey people back out year break 1 FUN 2 LEARN / IMPROVE Total Growth Total Growth in 2018 to hockey 7 of 10 Average Reach FITNESS SOCIALISE When asked People new to hockey have a 33% 3 4 YES 29% family member playing or were Through 2018 Took a break due to if they’d be introduced through a friend. Through 2018 change in circumstance 11.8% 24.4% returning UNDECIDED 45% Per Month to hockey WILL YOU RETURN NEXT SEASON? YES - 76% UNDECIDED - 19% NO- 5% Our decision-making is now in 2019 NO 26% 1 in 2 said reducing cost or providing Number of years spent 1-2 - 27% 5 -10 - 19% RETURNING PLAYERS a family discount underpinned by evidence-based would get more playing hockey before Players returning came back for people playing stopping 3-4 - 11% 11+ - 43% THREE MAIN REASONS 48,814 Likes 88,052 data rather than speculation. 1-2 - 12% 5 -10 - 24% 1569 Were signifgantly Were signifgantly Were signifgantly 3-4 - 17% 11+ - 47% Reactions, Shares 3,135 0-17 more likely to not 18-25 more likely to not 35+ more likely to not Years spent playing play hockey due to play hockey due play hockey due FUN FITNESS SOCIAL hockey Likes, Comments YEARS loss of interest and YEARS to change in YEARS to medical issues scheduling circumstance or age WILL YOU RETURN NEXT SEASON? YES- 81% UNDECIDED - 15% NO- 4% Engagments and Comments 1219 Retweets and Views

6th Ranked NSW 256 Quotes The event with the most engagment We have access to real-time insights, SSO For Overall in 2018 was the first home AHL match-day in Sydney during October. ensuring we remain nimble and Engagment 91 Replies responsive to changes in community and member sentiment. Snapchat Website Media Coverage 1000+ 1.05M 1053 Our digital technologies We are using our data to Total Followers Total Website Views Hockey NSW Related Articles allow us to have deep and create localised insights meaningful engagement and analytics to arm Snapchat is an emerging social 68,249 & interactions with our our volunteers with the media platform aimed at the 253,362 Median Article Reach growing “Gen Z” demographic. members. knowledge to support Total Unique Site Users local decision making. 4.2M 700,932 Largest Artcle Reach MEMBERSHIP SNAPSHOT 37,125 Total Geo-Filter Views Total Unique Sessions Individual media organisations ran Hockey NSW New 7875 97 related stories in 2018. 2864 70.5% Returning 19361 Hockey NSW’s Uses and Swipes View Site on reach was global Lost 8658 of Geofilters Mobile Devices during the year, with related of 13 - 24 year Social Media and Organic Google Churn articles coming 32% 80% olds in Australia Search were largest sources of from countries such as India, New are reached by Snapchat. traffic to the website in 2018. Zealand and Papua New Guinea.

8 | THE HOCKEY REVOLUTION THE HOCKEY REVOLUTION | 9 PREMIERS PRIORITIES – TACKLING CHILDHOOD OBESITY

7981 64% 1209 TOTAL ACTIVE KIDS NORTH 314 COAST VOUCHERS USED NEW ENGLAND FOR HOCKEY & NORTH WEST

1115 1163 CENTRAL HUNTER WEST & ORANA 301 CENTRAL COAST

199 385 RIVERINA MURRAY CENTRAL CITY 75 ILLAWARRA WESTERN CITY 475 616 EASTERN CITY 344 NORTH DISTRICT 1002 SOUTH EAST & SOUTH DISTRICT 315 TABLELANDS

762.0K LOCATIONS REDEEMED APPROVED AMOUNT 204 PROVIDERS 240

329 1963 1347 ACTIVE KIDS ACTIVE KIDS & & NEVER PLAYED ACTIVE KIDS AND 1 OR BOTH PARENTS HOCKEY BEFORE BORN OVERSEAS BORN OVERSEAS

144 1.8% 439 ACTIVE KIDS 5.5% 4629 & IDENTIFIED ACTIVE KIDS AND ACTIVE KIDS DISABILITY IDENTIFIED INDIGENOUS & FEMALE 58%

10 | THE HOCKEY REVOLUTION HOW WE ARE MAKING A DIFFERENCE

NO RESPECT • NO OFFICIALS • NO GAME TAKE THE PLEDGE RESPECT FOR OFFICIALS

FOR KIDS WEEK

THE HOCKEY REVOLUTION | 11 STATE CHAMPIONSHIPS – REAPING THE REWARDS

19 742 28,000 EVENTS TEAMS ATTENDEES $20,019,636 TOTAL ECONOMIC VALUE ANNUALLY

Event Fields Teams Attendees Economic Value Field

Regional Challenge 3 Synthetic Turfs 90 3240 $2.274,480 U18 Boys State Championship 3 Synthetic Turfs 29 1392 $997,184 U18 Girls State Championship 3 Synthetic Turfs 30 960 $1,010,880 U15 Boys State Championship 2 Synthetic Turfs 30 1440 $1,010,880 Open Men’s State Championship 3 Synthetic Turfs 27 1080 $758,160 Open Women’s State Championship 3 Synthetic Turfs 26 1040 $730,080 U15 Girls State Championship 2 Synthetic Turfs 36 1728 $1,213,056 U13 Girls State Championship 2 Synthetic Turfs 40 1920 $1,347,840 U13 boys State Championship 2 Synthetic Turfs 36 1728 $1,123,056 Women’s Masters Half-State North 3 Synthetic Turfs 60 1680 $1,179,360 Women’s Masters Half-State South 3 Synthetic Turfs 60 1680 $1,179,360 Indoor

U15 Boys & Girls 59 2478 $1,739,556 U21/Open Men 24 840 $589,680 U21/Open Women 24 840 $589,680 U13 Boys & Girls 61 2562 $1,798,524 U18 Girls 26 910 $638,820 U18 Boys 24 9840 $589.680 Men’s Masters 20 560 $393,120 Women’s Masters 40 1120 $786,240

12 | THE HOCKEY REVOLUTION OUR PATHWAY TO SUCCESS

Centre of Development + Regional Challenge Athlete Acceleration Program LARGEST EVENT IN HOCKEY NSW CALENDAR 21 16-18 Hours of Coaching Age Range of Athletes 3 Days 17 Locations Athletes 90 Teams 140 900 Participants 80 Training Sessions 180 2160 Officials Spectators 4 304 Two Day Total $2,274,480 Training Economic Value Annually Camps Hours

State Championships NSW State Teams 19 13 Championship Events Calendar Events 28,000 Attendees 57 Teams 742 Representative Teams 872 Players $20,019,636 114 Volunteers Economic Value Annually 17 Locations NSW State Team Victories 430 Volunteers in 2018

THE HOCKEY REVOLUTION | 13 FACILITIES – OUR FOOTPRINT

LISMORE KEY 2 1 BALLINA Number of existing fields REGIONAL INVERELL GRAFTON 1 2 1 2 Facility Required ARMIDALE 1 COFFS 1 3 1 2 HARBOUR Scone TAMWORTH Nelson Bay 1 1 2 Mudgee 1 2 PORT MACQUARIE Cowra 1 DUBBO TAREE Unanderra 1 1 1 SCONE 3 Goulburn 2 MUDGEE Bega 1 MOLONG 1 1 MAITLAND 1 1 NELSON BAY Young 1 2 CESSNOCK 1 PARKES 2 ORANGE 3 NEWCASTLE 3 BATHURST Existing Facility 2 WYONG COWRA 1 2 LITHGOW Requiring Upgrade SOUTHERN Wyong 2 GRIFFITH 1 HIGHLANDS 1 Orange 2 1 YOUNG 1 1 WOLLONGONG 1 2 UNANDERRA Albion 2 GOULBURN 2 ALBION WAGGA WAGGA 2 2 2 1 NORTH NOWRA New Facility Confirmed Armidale 1 Tamworth 1 Griffith 1 BEGA 1 Southern Highlands 1 METRO Facility Required Narrabeen 1 Lower North Shore 1 Ryde 2 Parramatta 1 Glebe 1 KURING-GAI Daceyville 1 BOX HILL 1 BARRA BRUI 1 NARRABEEN PENNANT HILLS 2 1 2 RYDE LOWER NORTH Existing Facility PARRAMATTA 1 SHORE 1 2 1 Requiring Upgrade 2 OLYMPIC PARK NEPEAN 2 LIDCOMBE 1 1 CONCORD 1 GLEBE Kyeemagh 1 1 1 1 1 DACEYVILLE BANKSTOWN KYEEMAGH 2 3 MOOREBANK 1 GREEN HILLS New Facility Confirmed SYLVANIA Barra Brui 1 NARELLAN 3 Box Hill 2

14 | THE HOCKEY REVOLUTION FACILITIES – OUR FUTURE NEEDS

LISMORE R 2 1 KEY BALLINA Wyong Regional E Number of Sporting Complex G existing fields REGIONAL I INVERELL GRAFTON 1 O 1 2 Upgrade of Pitch 1 2 Facility Required N ARMIDALE 1 Goulburn Hockey Centre A 1 2 COFFS Scone 1 3 HARBOUR 2 L TAMWORTH Nelson Bay 1 New Facility 1 2 Mudgee 1 2 PORT MACQUARIE Cowra 1 Northern Beaches DUBBO TAREE Unanderra 1 Hockey Centre 1 1 SCONE 3 Goulburn 2 3 MUDGEE M Bega 1 New Facility MOLONG 1 1 MAITLAND 1 1 NELSON BAY Young 1 2 ORANGE CESSNOCK 1 PARKES 2 3 NEWCASTLE E 3 BATHURST Existing Facility Ryde Hockey Fields COWRA 1 2 WYONG 4 2 LITHGOW T Requiring Upgrade New Facility 2 SOUTHERN Wyong R GRIFFITH 1 HIGHLANDS 1 Orange 2 1 YOUNG 1 1 WOLLONGONG Glebe 5 Albion 2 O 1 2 UNANDERRA New Facility GOULBURN 2 ALBION WAGGA WAGGA 2 2 1 NORTH NOWRA New Facility Confirmed 2 Parramatta 1 6 Armidale New Facility Tamworth 1 Griffith 1 BEGA 1 Southern Highlands 1 Unanderra Hockey Stadium 7 Develop Third Synthetic Hockey Field

METRO Port Macquarie R Hockey Complex

Facility Required 8 E Amenities Block for Two Field Complex Narrabeen 1 Lower North Shore 1 G Ryde 2 Griffith 9

Parramatta 1 New Facility I Glebe 1 KURING-GAI 1 Daceyville 1 BOX HILL O BARRA BRUI 1 NARRABEEN Mudgee PENNANT HILLS 2 1 10 LOWER NORTH 2 RYDE New Facility N Existing Facility PARRAMATTA 1 SHORE 1 2 1 Requiring Upgrade 2 OLYMPIC PARK

1 1 CONCORD Scone A NEPEAN 2 LIDCOMBE 1 11 Kyeemagh 1 GLEBE 1 1 DACEYVILLE New Facility BANKSTOWN 1 1

KYEEMAGH L 2 3 1 MOOREBANK GREEN HILLS Cowra 12 New Facility Confirmed SYLVANIA New Facility Barra Brui 1 NARELLAN 3 Box Hill 2 Bega Valley 13 New Facility

THE HOCKEY REVOLUTION | 15 NOTES

16 | THE HOCKEY REVOLUTION NOTES

THE HOCKEY REVOLUTION | 17