THE HOCKEY REVOLUTION

A GLOBAL GAME INSPIRING THE NEXT GENERATION CONTENTS

THE GLOBAL HOCKEY GROWING VISIBILITY TOWARDS 60 PROJECT FACILITIES - OUR REVOLUTION - GROWING FEMALE FUTURE NEEDS 1 6 12 LEADERSHIP 17

MEMBER DATA AT THE NSW PRIDE - REAL ACTIVE KIDS WHAT DO WE DO? HEART OF STRATEGIC HOCKEY. REIMAGINED. 2 DIRECTION 7 13 18

STAKEHOLDER GROWING SOCIAL STATE CHAMPIONSHIPS ROLES AND PHILOSOPHY MEDIA FOOTPRINT - DRIVING NSW VISITOR RESPONSIBILITIES 3 8 14 ECONOMY 19

NSW PARTICIPATION OUR FOCUS AREAS OUR PATHWAY TO OUR STRATEGY ON A 4 SNAPSHOT 9 15 SUCCESS 20 PAGE

WHAT MAKES HOCKEY SUPPORTING A FACILITIES - OUR DIFFERENT TO OTHER DIVERSE HOCKEY FOOTPRINT 5 SPORTS? 10 COMMUNITY 16

PARTNERSHIP, SPONSORSHIP & ADVERTISING OPPORTUNITIES

To discuss new opportunities contact: David Thompson – Hockey NSW [email protected] 0409 126 556

CONTACT DETAILS

Sydney Office Level 3, Olympic Park Hockey Centre Shirley Strickland Avenue Sydney Olympic Park, NSW, 2127 Telephone (02) 9764 1911 Email [email protected] Website www.hockeynsw.com.au

For more information on NSW Pride memberships and team enquiries contact: NSW Pride [email protected] (02) 9764 1911 Our Men’s State Team competing in the Under 18 Australian All photos courtesy of AAP Photography & Click InFocus Hockey Championships at Launceston, Tasmania.

Hockey NSW Pride | 2 THE GLOBAL HOCKEY REVOLUTION

GLOBAL 3RD 30 MILLION MOST POPULAR PLAYERS TEAM SPORT IN THE WORLD ACROSS THE GLOBE

Football (Soccer) 4 Billion Cricket 2.5 Billion PLAYED Hockey 2.3 Billion IN OVER Basketball 1 Billion 100 DIFFERENT COUNTRIES

NATIONAL NSW 31% VIC HOCKEY STATE 20% QLD 18% WA BY STATE 14% SA 8% HIGHLY REVERED ACT TAS OLYMPIC TEAMS 4% 4% NT 1%

HISTORY OF GOLD MEDAL INTERNATIONAL WINS NSW HAS THE MOST HOCKEY PLAYERS IN

ESTIMATED NATIONAL FAN BASE OVER MORE THAN 5.5 MILLION 214,000 RENOWNED FOR SOCIAL PLAYERS IN INCLUSIVENESS, GENDER EQUALITY AND ALL AGES AUSTRALIA PLAYERS

Hockey Revolution 1 PLACING MEMBER DATA AT THE HEART OF STRATEGIC DIRECTION

Hockey NSW in partnership with the SPRINTER research group from Sydney University and RevolutioniseSport, has been able to harness the power of data to improve the organisation’s strategies and key projects and is recognised as a leader within the sports industry.

Evidence-based data Real-time insights. Localised insights Cloud-based interaction over speculation Better responsiveness. and analytics and engagement

SPRINTER

SPRINTER are a collaborative Sport and Physical Activity Research Group led by Dr Lindsey Reece within the Charles Perkins Centre, Prevention Research Collaboration at the University of Sydney.

SPRINTER’s analysis of Hockey NSW member data and feedback provided a deeper understanding of member motivations which were used to shape recent projects. Projects shaped by SPRINTER data:

‘Retake The Field’ COVID-19 Safety Increased Diversity Media Campaign Response & Plans & Inclusion Programs

/// Membership Snapshot RevolutioniseSport

19425 RevolutioniseSport is an online management tool for Hockey Clubs and Associations across NSW, in addition 7514 7755 to being a data management asset for Hockey NSW. RevolutioniseSport provides unparralled information on member history, engagement, contact and frequency of play. NEW RETURNING LOST Unlike other sports, Hockey NSW is able to define its lost, Churn returned and new players by distinct parameters and clearly 29% see any divergence in consistent data.

2 Hockey Revolution STAKEHOLDER PHILOSOPHY

• Volunteers • Partners • Media • Participants • Government • Affiliated Members (Clubs & Assoc.)

Hockey NSW has a simple stakeholder philosophy

Educate Create learning opportunities for all stakeholders

Appreciate Treat all stakeholders with respect

Motivate Make it fun and rewarding

Advocate All stakeholders are advocates for the sport and organisation

Hockey Revolution 3 NSW PARTICIPATION SNAPSHOT

TOTAL PARTICIPATION

60% 40% REGIONAL METRO 94,917 68% 32%

Club Participation Indoor Hockey State Championships Multicultural 27,245 10,021 12,160 4,841

All Abilities Indigenous State Teams Schools 4,841 1,192 636 34,012

Camps/Clinics Social Hockey Volunteers 2,230 2,720 5,914

AGE SPREAD

Children Youth Adults Older Adults 5-14 years 15-17 years 18-54 years 55+ years

35% 10% 49% 6%

4 Hockey Revolution WHAT MAKES HOCKEY DIFFERENT TO OTHER SPORTS?

Female 60% Participation

Hockey is the most gender balanced team sport in Australia. 1,978 Regional players were 70% Participation born overseas Hockey is an important part of the fabric of our communities. Strengthens social networks and builds a sense of belonging.

A Game For Life

Truly a family sport with a player 4,841 age spread from 4 years to 83 One or both parents years. born overseas

The map opposite highlights in BLUE the 90 different countries of birth our members represent.

Hockey Revolution 5 HOW WE ARE GROWING THE VISIBILITY OF HOCKEY

METRO AND REGIONAL LIVESTREAMING AIRWAVE COVERAGE NATIONAL SOCIAL WEEKLY CHAMPIONSHIPS 400,000 LISTENERS MEDIA LIKE NEVER BEFORE INFORMING, PROMOTING DEDICATED HOCKEY AND CONNECTING ONE PROGRAMMING IN NSW NSW’S HOCKEY CLUBS

5 YEAR BROADCAST MULTIPLE GAMES FEMALE + MALE 1000 ATTENDEES DEAL WITH KAYO PLAYED ACROSS TEAMS UNDER THE FOR AN AVERAGE AND FOXSPORTS NSW + AUSTRALIA SAME BANNER HOME CROWD

2021 2023 2025

2022 2024

6 Hockey Revolution REAL HOCKEY. REIMAGINED.

NSW Pride is the elite Women’s and Men’s hockey team in the Sultana Bran Hockey One league.

Members Fans + Tickets Media Coverage Sponsors

Upcoming seasons will ‘The Lion’s Den’, our We receive national NSW Pride has a number build upon a record- home stadium at Sydney and state-wide radio, of sponsors to support breaking 500 foundation Olympic Park, hosts newspaper and television the teams. Kennards Self members joining our over 3500 fans for coverage including on Storage became a major Pride - the most of any numerous season games the Sports Entertainment partner in 2020, with team in Hockey One. and Hockey One final Network with dedicated Rydges and Snap Printing matches. weekly programming. partnering in 2021.

Mascot Female + Male Teams Event Day Volunteers

Roary became an instant Our female and male Our home matches Dozens of volunteers sensation with Pride fans athletes play under the provide a multitude of assist throughout Hockey in the first season of same banner - a historic entertainment beyond the One, including ball kids, Hockey One, he can’t wait first for NSW’s national game, incl. inflatables, media interns and match to make more friends at hockey team. giveaways and day assistants. the games ahead. merchandise.

Hockey Revolution 7 HOW HOCKEY CONTINUES TO GROW ITS SOCIAL MEDIA FOOTPRINT

Social Media Audience Audience Growth 5-Year Trend 334% All platforms 25k

13,000+ 8,000+ 2,000+ 20k 15k Combined Audience 23,000+ 2017 2018 2019 2020 2021

Digital Engagement

Total likes & comments Hockey NSW’s Instagram engagement has undergone spectacular growth in the last 5-years with a 3,300% improvement in performance. TOP 5 TOP 10 of NSW State Sporting of NSW State Sporting

- SHUNT Applied Creative Organisations (SSO) Organisations (SSO)

Hockey NSW’s clubs are Hockey NSW’s Clubs and Associations a grassroots powerhouse (Facebook) having improved their social media engagement (Facebook) by 184% in the Combined Audience 42,845 last 5-years. Productivity 5-Year Trend - SHUNT Applied Creative 45%

8 Hockey Revolution OUR FOCUS AREAS

Media Partnerships Diversity and Inclusion Keeping Kids Safe

More hockey on the airwaves than ever Our goal is to provide every person, at all Hockey NSW with before thanks to Sports Entertainment stages of their life regardless of gender, is launching Safe Hockey, a national Network (SEN) deal. With regular weekly ability or ethnicity, and no matter where framework with a suite of user-friendly segments, hockey will reach thousands they live, with the chance to participate policies, procedures & guidelines. of listeners throughout the State, in hockey. To do this, we celebrate Hockey NSW has also commenced including in many regional areas. Our diversity, promote inclusion, and most proceedings to join the National State Championships are also reaching importantly, make people feel like they Redress Scheme, ensuring survivors of a wider audience with previews and belong with a number of programs institutional child sexual abuse under livestreams on the Daily Telegraph specifically designed to reduce the our jurisdiction are acknowledged, website. barriers to participation. recognised and supported.

Retake The Field Female Leadership Program Virtual Education

Creating a data-driven campaign Attracting, developing, and retaining A norm shifting concept designed aimed at re-engaging thousands more female coaches, officials, and to deliver easily accessible virtual of identified previous hockey leaders in hockey with the ambitious education year round aimed at participants using industry-leading goal to lift the female off-field upskilling our grassroots hockey analysis from the University of participation to 60% so that it mirrors community through dozens of online Sydney’s SPRINTER research group. our female on-field participation. learning sessions on various topics.

Hockey Revolution 9 SUPPORTING A DIVERSE HOCKEY COMMUNITY

Vision Hockey NSW will pilot a number of engagement activities designed to encourage participation from outside traditional hockey populations as part of our strategic commitment to increase diversity and inclusion activities.

Multicultural The global footprint of Hockey provides a unique opportunity to use sport as a vehicle to drive social cohesion as well as celebrate and embrace our state’s vibrant cultural diversity. In 2020 Hockey launched a pilot multicultural engagement program in partnership with the Australian International Sports Organisation to encourage participation from culturally and linguistically diverse (CALD) communities through a range of initiatives including; • Community Ambassador Program • Community Come & Try Events • League Of Nations Cup • Multicultural Awareness Workshops

Aboriginal, Torres Strait Islander & Inclusion Programs The Aboriginal and Torres Strait Islander Engagement program - which will be youth led - will aim to create lifelong well-being values, positive relationships with community members, and expand the knowledge and skills of young players. It is also hoped that the program will assist with a sense of belonging in the community by creating engagement opportunities at a local level. Youth Advisory Panel A Youth Advisory Panel - composed of one young Aboriginal and Torres Strait Islander member from each of our 11 regions - will allow opportunities for them to provide input into the way the program will be implemented across NSW.

10 Hockey Revolution SUPPORTING A DIVERSE HOCKEY COMMUNITY

All Abilities Program Hockey NSW is committed to making our sport accessible for all players, regardless of ability. This includes partnering with government bodies to provide Inclusion Sport Days, as well as producing a Club and Association Diversity and Inclusion Checklist to assist NSW’s Hockey Associations adapt to best practice. Inclusive Coaching Program Hockey NSW has produced an inclusive hockey coaching program to assist coaches in adapting their delivery methods to best support participants of all abilities. Inclusive coaching should not be considered a separate coaching skill but a reflection of best practice.

Inclusion Of People With Diverse Sexualities And Genders Hockey has partnered with the Bentstix Hockey Club in a ground-breaking collaboration to promote greater inclusion of people with diverse sexualities and genders within hockey. Bentstix Hockey Club is Sydney’s only LGBTQIA+ hockey club.

It was established during the 1996 Sydney Mardi Gras Festival as a social network, the club has grown to become one of the world’s largest and most successful LGBTQIA+ hockey clubs.

Hockey NSW have also signed up to the Pride in Sport Index, making a public commitment to the inclusion of people with diverse sexualities and genders in hockey including employees, players, volunteers and spectators.

Hockey Revolution 11 TOWARDS 60 PROJECT HOW HOCKEY INTENDS TO GROW THE NUMBER OF FEMALE LEADERS IN OUR SPORT

The “TOWARDS 60” project is a long-term strategic approach to attracting, developing, and retaining more female coaches, officials, and leaders in hockey with the ambitious goal to lift the female off-field participation to 60% so that it mirrors our female on-field participation.

HOW HOCKEY WILL HELP OUR FEMALE LEADERS

Opportunity to observe other coaches in their sport

Funding to attend courses

Peer learning (networks, communities of practice)

Mentoring

Being able to watch workshops in your own time

12 Hockey Revolution USING ACTIVE KIDS TO GET KIDS PLAYING SPORT MORE OFTEN

NSW GOVERNMENT SAVES HOCKEY FAMILIES OF TOTAL JUNIOR PARTICIPANTS USED AN 1177 $1,000,000 ACTIVE KIDS VOUCHER 78% NORTH 639 104% COAST NEW ENGLAND & NORTH WEST

1134 2% CENTRAL WEST 1009 HUNTER & ORANA 333 CENTRAL COAST 11%

230 16% 481 25% RIVERINA MURRAY CENTRAL CITY 100% 150 ILLAWARRA WESTERN CITY 74% 825 EASTERN CITY 13% 390 678 10% NORTH DISTRICT 7% 1068 SOUTH EAST & SOUTH DISTRICT 19% 374 TABLELANDS

28% 10,005 978.16K 31% LOCATIONS 29% ACTIVE KIDS REDEEMED & NEVER PLAYED AMOUNT HOCKEY BEFORE 310

2%

30% 1755 147 45% 295 ACTIVE KIDS & ACTIVE KIDS APPROVED 1 OR BOTH PARENTS & IDENTIFIED PROVIDERS BORN OVERSEAS DISABILITY

25% 535 410 4821 4% 22% ACTIVE KIDS ACTIVE KIDS AND ACTIVE KIDS AND IDENTIFIED INDIGENOUS & FEMALE BORN OVERSEAS

Hockey Revolution 13 STATE CHAMPIONSHIPS HOW HOCKEY IS DRIVING THE NSW VISITOR ECONOMY

Major Hockey events contribute to regional and local economies and drive the NSW Visitor Economy.

19 742 28,000 EVENTS TEAMS ATTENDEES $20,749,716 TOTAL ECONOMIC VALUE ANNUALLY

Event Fields Teams Attendees Economic Value Field Regional Challenge 3 Synthetic Turfs + Grass 100 4200 $2,948,400 U13 Girls State Championship 2 Synthetic Turfs + Grass 40 1920 $1,347,840 U15 Girls State Championship 2 Synthetic Turfs + Grass 40 1632 $1,213,056 Women’s Masters Half-State North 3 Synthetic Turfs + 3 Grass 60 1680 $1,179,360 Women’s Masters Half-State South 3 Synthetic Turfs + Grass 60 1680 $1,179,360 U15 Boys State Championship 2 Synthetic Turfs + Grass 34 1728 $1,145,664 U13 Boys State Championship 2 Synthetic Turfs + Grass 36 1728 $1,123,056 U18 Girls State Championship 3 Synthetic Turfs 30 1440 $1,010,880 U18 Boys State Championship 3 Synthetic Turfs 29 1392 $977,184 Open Men’s State Championship 3 Synthetic Turfs 27 1080 $758,160 Open Women’s State Championship 3 Synthetic Turfs 26 1040 $730,080 Indoor U15 Boys & Girls 60 2520 $1,769,040 U13 Boys & Girls 60 2520 $1,769,040 Women’s Masters 40 1120 $786,240 U18 Girls 25 875 $614,250 U18 Boys 25 875 $614,250 U21/Open Women 24 840 $589,680 U21/Open Men 24 840 $589,680 Men’s Masters 16 448 $314,496

14 Hockey Revolution OUR PATHWAY TO SUCCESS

Centre of Development + Athlete Acceleration Regional Challenge Program (AAP) 21 16-18 Hours Of Coaching Athlete Age Range Largest Event On Hockey NSW Calendar 17 Locations Across The State Junior Participants 80 Hockey Training Sessions 1000 From Across NSW 100 180 2500 140 Talented Junior Athletes Teams Officials Spectators 304 4 $3,000,000 Training Two Day Economic Value Annually Hours Camps

NSW State Teams State Championships 13 19 Calendar Events Championship Events 57 NSW Representative Teams 28,000 Attendees 872 Representative Players 742 State Teams 114 State Team Volunteers 17 Locations Across The State Multiple NSW State Team $20,019,636 Gold Medal Victories Economic Value Annually

Hockey Revolution 15 FACILITIES - OUR FOOTPRINT

LISMORE 2 1 BALLINA KEY REGIONAL Number of INVERELL GRAFTON existing fields 1 2 Facility Required ARMIDALE 1 2 1 1 COFFS Scone 1 3 HARBOUR Nelson Bay 1 TAMWORTH Mudgee 1 3 3 2 PORT Cowra 1 MACQUARIE Unanderra 1 DUBBO TAREE Bega 1 1 3 MUDGEE 1 SCONE Young 1 MOLONG 1 1 MAITLAND 1 Coffs Harbour 1 1 NELSON BAY 2 ORANGE CESSNOCK 1 PARKES 1 1 3 NEWCASTLE Existing Facility 3 BATHURST 2 WYONG COWRA 1 2 LITHGOW Requiring Upgrade Goulburn (Confirmed) 2 SOUTHERN GRIFFITH Orange 2 1 HIGHLANDS 1 1 YOUNG 2 WOLLONGONG Albion/Croom Rd 1 1 2 UNANDERRA Parkes 1 GOULBURN 1 1 ALBION/CROOM RD WAGGA WAGGA 2 2 1 NORTH NOWRA New Facility Confirmed 1 SOUTH Griffith 1 JERRABOMBERRA South Jerrabomberra 1 BEGA 1

METRO Facility Required Narrabeen 1 Manly 2 Ryde 2 Parramatta 1 KU-RING-GAI Glebe 1 BOX HILL 1 Daceyville 1 1 NARRABEEN Blacktown 2 PENNANT HILLS 2 MANLY Kyeemagh 1 BLACKTOWN 2 2 RYDE 2 1 2 1 Existing Facility PARRAMATTA 2 OLYMPIC PARK NEPEAN 2 LIDCOMBE 1 1 CONCORD Requiring Upgrade 1 GLEBE 1 1 1 1 DACEYVILLE BANKSTOWN 1 Ku-ring-gai 1 KYEEMAGH 2 3 MOOREBANK 1 GREEN HILLS SYLVANIA New Facility Confirmed NARELLAN 3 Box Hill 2

16 Hockey Revolution FACILITIES - OUR FUTURE NEEDS

PRIORITY METRO REGIONAL

Manly Albion/ Croom 1 New Fields Road 1 Upgrade of Field Glebe Unanderra Hockey 2 New Field Stadium 2 Develop Third Synthetic Hockey Field Blacktown Mudgee 3 New Fields New Field 3

Parramatta Scone 4 New Field New Field 4

Ryde Hockey Fields Parkes 5 New Field Upgrade Field 5

6 Narrabeen Cowra 6 New Field New Field

7 Kyeemagh Bega Valley New Field New Field 7

Ku-ring-gai Coffs Harbour 8 Upgrade of Facility New Field 8

Daceyville 9 New Facility

Hockey Revolution 17 WHAT DO WE DO?

VISION MISSION To be the sport of A sustainable, inclusive and an innovative choice for families in organisation providing leadership in hockey through NSW integrity, transparency and excellence

HOCKEY NSW OBJECTIVES

GOVERN GROW DEVELOP The game of Hockey in NSW Participation, partners & fans Players, coaches & officials Maximise usage of Revolutionise Invest, market and build the profile Provide development opportunities to optimize the governance of hockey in order to enhance the for players, coaches, umpires and framework across Hockey NSW affordability and accessibility of officials that enhance engagement, and its affiliates the game build competence levels and boost enjoyment

OUR VALUES

RESPECT INNOVATION EXCELLENCE INCLUSIVENESS PROFESSIONALISM

18 Hockey Revolution ROLES AND RESPONSIBILITIES FOR HOCKEY IN AUSTRALIA

GUIDING PRINCIPLES It is acknowledged that Australian hockey is governed and delivered through a connected ecosystem at club, association, state and territory and national levels filled with passionate people who fulfill critical roles.

Strategy — Governance — Workforce — Sustainability

Associations and Clubs • Competition and participation delivery • Targeted and localised membership and participation growth • Facilities development, use and advocacy

Member Association National • State organisation and coordination • National organisation and coordination • State/Territory relationships • International and National relationships • State/Territory competitions and • International competitions and tournaments tournaments • National High Performance Strategy including • Talent development pathways the national talent pathway framework • State championships • Strategic relationships • State sport department relationship and • National championship delivery funding • National policies • Program delivery • National database • Facilities • National insurance program • National branding

Shared • Whole of sport strategic plan • Advocacy for sport growth and strategic priorities • High performance and talent development pathways • Financial sustainability • National development and participation

Strategy — Governance — Workforce — Sustainability

Hockey Revolution 19 OUR STRATEGY ON A PAGE

KEY ISSUES (NATIONAL)

Address the Improve participant Ensure sustained Increase the visibility & Enhance the digital Safeguard the integrity inefficiencies in our recruitment & retention international success commercial viability of Experience of our sport sport hockey

WHAT HOCKEY AUSTRALIA IS GOING TO DO

Build a seamless, Deliver practical, The Kookaburras Position hockey Provide Deliver a safe sport whole of sport evidenced based & & Hockeyroos are to increase contemporary, for all to enjoy. solution for the commercially viable internationally awareness & deliver whole of sport benefit of the opportunities to competitive & commercial value digital platform hockey community. start, play & stay consistently rank top that will help to that increases engaged with 3 at major benchmark grow the sport. engagement, hockey. events with future delivers commercial players delivered growth, improves through world class retention & player development achieves business model. efficiencies.

WHERE HOCKEY NSW WILL FOCUS

Building an Efficient Fostering an Engaged Upholding & Preserving Grow Compelling Supporting our Hockey Safeguarding the Delivery System Hockey Family our Strong Pathways Brands & Diverse Family with an Innovative Integrity of Our Sport Revenue Streams & Accessible Digital Experience

WHAT HOCKEY NSW IS GOING TO DO

An efficient Deliver family To be the leading Build our brands to Use revSPORT A robust system structure, with centric hockey contributor of talent increase visibility to increase of governance for quality affiliate experiences that are in Aust hockey & & grow commercial engagement, deliver Hockey NSW & relationships to accessible to all. ensure consistently value, reducing the commercial growth, hockey in NSW that genuinely benefit strong performance cost for our hockey improve retention delivers a safe sport the hockey in all national family. & achieve business for all to enjoy competitions efficiencies in NSW

HOW HOCKEY NSW IS GOING TO DO IT 4 5 3 5 3 3 OBJECTIVES OBJECTIVES OBJECTIVES OBJECTIVES OBJECTIVES OBJECTIVES

HOW HOCKEY NSW WILL MEASURE SUCCESS IN 2021 9 5 11 7 4 5 PROJECTS PROJECTS PROJECTS PROJECTS PROJECTS PROJECTS

20 Hockey Revolution NOTES

Hockey Revolution 21