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The Hockey Revolution Contents Page THE HOCKEY REVOLUTION CONTENTS PAGE 1 THE GLOBAL HOCKEY REVOLUTION 2 DATA DRIVEN DECISION MAKING 3 VOLUNTEERS – THE LIFEBLOOD OF OUR SPORT 4 NSW PARTICIPATION SNAPSHOT 5 WHAT MAKES US UNIQUE 6 ONCE IN A LIFETIME OPPORTUNITY 7 NEW LEAGUE – NEW TEAM 8 WHAT DO WE DO? 9 MEDIA AND COMMS INSIGHT 10 PREMIERS PRIORITIES – TACKLING CHILDHOOD OBESITY 11 HOW WE ARE MAKING A DIFFERENCE 12 STATE CHAMPIONSHIPS – REAPING THE REWARDS 13 OUR PATHWAY TO SUCCESS 14 FACILITIES – OUR FOOTPRINT 15 FACILITIES – OUR FUTURE NEEDS THE GLOBAL HOCKEY REVOLUTION GLOBAL 3RD MOST POPULAR 211 SPORT IN THE WORLD 4TH MILLION + HIGHEST OLYMPIC Football (Soccer) 4 Billion WATCHED THE 2016 SPORT ACROSS Cricket 2.5 Billion CHAMPIONS TROPHY SOCIAL MEDIA Field Hockey 2.3 Billion Tennis 1 Billion 2018 WORLD CUP COVERAGE REACHED #10 132 194 MOST PLAYED NATIONAL SPORT IN ASSOCIATIONS COUNTRIES THE WORLD NATIONAL NT 1% QLD 18% WOMEN’S TEAM WA 14% #3 RANKS #3 #2 IN THE WORLD SA 8% NSW 31% ACT 4% VIC MEN’S TEAM 20% RANKS #2 IN THE WORLD TAS 4% ESTIMATED NATIONAL FAN AUSTRALIAN TEAM MEDAL TALLY BASE OVER MORE THAN 5.5 MILLION 4 3 5 10 1 1 OVER 1.1 MILLION PEOPLE IN AUSTRALIA IDENTIFY AS HOCKEY OLYMPIC GAMES COMMONWEALTH FANATICS GAMES THE HOCKEY REVOLUTION | 1 DATA DRIVEN DECISION MAKING UNDERSTANDING OUR COMMUNITY We partnered with RevolutioniseSport to provide a cloud based sports management platform to help effectively manage hockey in NSW. The RevolutioniseSport system has allowed us to access industry leading participation data and member demographics. Our decision-making is now underpinned by evidence-based data rather than speculation. We have access to real-time insights, ensuring we remain nimble and responsive to changes in community and member sentiment. Our digital technologies We are using our data to allow us to have deep and create localised insights meaningful engagement and analytics to arm & interactions with our our volunteers with the members. knowledge to support local decision making. MEMBERSHIP SNAPSHOT New 7514 Returning 19425 Lost 7755 Churn 29% 2 | THE HOCKEY REVOLUTION VOLUNTEERS – THE LIFEBLOOD OF OUR SPORT HOCKEY NSW HOCKEYHAS A SIMPLE NSW HASVOLUNTEER A SIMPLE VOLUNTEERPHILOSOPHY PHILOSOPHY 1 EDUCATE Create learning1 opportunities for committees, boardsEDUCA and pathwayTE opportunities for officials Createand coaches. learning opportunities for committees, boards and pathway opportunities for officials and coaches 2 2 APPRECIATEAPPRECIATE Treat all volunteers with respect, as Treat all volunteers they’re giving up with respect, as their time. they’re giving up 3 their time. MOTIVATE Make3 it fun and rewarding. Simple MOTIVATEgestures such as uniformMake it fun provided, and rewarding. Simple gesturesallowances such as etc uniform provided, allowances etc. 4 4 ADVOCATEADVOCATE All volunteersAll volunteers are advocatesare for advocates for the sport and the sport andorganisation. organisation THETHE HOCKEY HOCKEY REVOLUTION REVOLUTION | |3 3 NSW PARTICIPATION SNAPSHOT CLUB PARTICIPATION SCHOOLS 27,245 94,917 34,012 TOTAL PARTICIPATION INDOOR HOCKEY CAMPS/ CLINICS 40% 60% 10,021 2,230 STATE CHAMPIONSHIPS INDIGENOUS METRO REGIONAL 12,160 32% 68% 1,192 STATE TEAMS SOCIAL HOCKEY 636 2,720 ALL ABILITIES MULTICULTURAL VOLUNTEERS 4,841 4,841 5,914 AGE SPREAD 33% 29% 15% 23% JUNIOR YOUTH SENIOR MASTERS 4 | THE HOCKEY REVOLUTION WHAT MAKES US UNIQUE? Most gender Hockey has balanced team sport in 10,500 Australia players have 5,400 19,000 players 4yrs to played for players have Female returning 60% played for Participation 83yrs 10+ years annually Game for life 25+ years Hockey 5,000 7/10 brings in households with 2 or more people people new to playing hockey hockey were 4,841 8,000 totaling introduced 70% new players by friends or Regional One or both annually 12,000 family Participation parents players born overseas Hockey has a 1,978 Women’s Men’s players were THRIVING masters masters 1,192 masters born overseas Aboriginal or competition 120 Teams 99 Teams Torres Strait 1,920 Athletes 1,584 Athletes Islander Hockey is a game for ALL, regardless of age, gender or nationality. The map opposite highlights in BLUE the 90 different countries of birth our members represent. Underscoring Hockey as a sport that truly celebrates diversity. THE HOCKEY REVOLUTION | 5 ONCE IN A LIFETIME OPPORTUNITY NEW TV DEAL - NEW CONTENT - NEW LEAGUE - NEW TEAMS VITAL DATA INSIGHTS YEAR LIKE WE’VE $20 MILLION BROADCAST NEVER HAD BEFORE PRIVATE & GOVERNMENT INVESTment OVER NEXT 2 YEARS 5DEAL IN NSW IN HOCKEY FACILITIES INVEST AND MARKET OVER FIVE YEARS TO GROW GROW GROW PARTICIPATION PARTNERS FANBASE INCREASE REGISTERED PLAYERS INCREASE STAKEHOLDERS SELL CLUB MEMBERSHIP INCREASE REVENUE INCREASE REVENUE INCREASE REVENUE 2019 2021 2023 2020 2022 2024 6 | THE HOCKEY REVOLUTION NEWNEW LEAGUE LEAGUE –- NEWNEW TEAMTEAM KAYO STREAMING COMMUNICATIONS FANS - LIVE & ON-DEMAND - 40,000 DATABASE - 60% FEMALE - HD QUALITY - 21,700 SOCIAL MEDIA AUDIENCE - 70% REGIONAL - 2.3 MILLION FANS - 1.1M WEBSITE VIEWS ANNUALLY - 50% UNDER 18 NSW PRIDE HOCKEY ONE NSW Pride are one of seven new club identities from Hockey One is Australia’s newest national sporting league Australia’s major cities who will participate in the inaugural featuring the best players – men and women – competing for Hockey One League, unifying the state’s male and female city teams in entertaining games played across Australia. teams under the same club name. Loud, bold and fast, the League runs over a The NSW Pride will host three home-and-away matches at seven-week period after the AFL finishes and before the the Sydney Olympic Park Hockey Centre – nicknamed “The cricket starts. The League showcases the best of the best Lion’s Den” - with our male and female teams always playing with players including our Kookaburras and Hockeyroos. double-headers, in a major win for fans. In exciting news for hockey fans, Kayo Sports, The team’s colours and logo are predominantley inspired Australia’s multi-sport streaming service will broadcast by the NSW flag, while the name Pride evokes a feeling of every home-and-away game around the country, with the community, strength and fierceness. finals televised live on FOX SPORTS. Seven Women’s Seven Men’s Grassroots Games In All Family Orientated Teams Teams Hockey Links Capital Cities Sport THE HOCKEY REVOLUTION | 7 WHAT DO WE DO? VISION MISSION To be the sport To foster an environment that delivers a of choice for valued and lifelong hockey experience for the families in NSW benefit of NSW families, including a high performance pathway HOCKEY NSW OBJECTIVES GOVERN GROW DEVELOP The game of Hockey in NSW Participation, partners & fans Players, coaches & officials Maximise usage of Invest, market and build the Provide development Revolutionise to optimize the profile of hockey in order to opportunities for players, governance framework across enhance the affordability and coaches, umpires and officials Hockey NSW and its affiliates accessibility of the game that enhance engagement, build competence levels and boost enjoyment OUR VALUES RESPECT INNOVATION EXCELLENCE INCLUSIVENESS PROFESSIONALISM 8 | THE HOCKEY REVOLUTION DATA DRIVEN DECISION MAKING MEDIA AND COMMS INSIGHT UNDERSTANDING OUR COMMUNITY HNSW to drop Wepage partnered content with in RevolutioniseSport to provide a cloud based sports management platform to help effectively manage hockey in NSW. 2018 The RevolutioniseSport system 14% 76% 88% 96% PARTICIPATION LOST RETURN NEW has allowed us to access SURVEY 3,775 responded to SATISFIED with the SATISFIED with the SATISFIED with the this survey recent hockey year recent hockey year recent hockey year industry leading participation LOST PLAYERS 52% Returning to hockey NEW PLAYERS data and member demographics. TOP 2 TOP 2 after a break Reasons for Things to Reasons why new players 1. PREGNANCY 1. NOTHING took up hockey not playing encourage 49% TOP 4 hockey 2. RELOCATED people back 2. REDUCE COST out Only took a 1-2 year break 1 FUN 2 LEARN / IMPROVE in 2018 to hockey 7 of 10 FITNESS SOCIALISE When asked People new to hockey have a 33% 3 4 YES 29% family member playing or were Took a break due to introduced through a friend. if they’d be change in circumstance returning UNDECIDED 45% to hockey WILL YOU RETURN NEXT SEASON? YES - 76% UNDECIDED - 19% NO- 5% Our decision-making is now in 2019 NO 26% 1 in 2 said reducing cost or providing Number of years spent 1-2 - 27% 5 -10 - 19% RETURNING PLAYERS a family discount underpinned by evidence-based would get more playing hockey before Players returning came back for people playing stopping 3-4 - 11% 11+ - 43% THREE MAIN REASONS data rather than speculation. 1-2 - 12% 5 -10 - 24% Were signifgantly Were signifgantly Were signifgantly 3-4 - 17% 11+ - 47% 0-17 more likely to not 18-25 more likely to not 35+ more likely to not Years spent playing play hockey due to play hockey due play hockey due FUN FITNESS SOCIAL hockey YEARS loss of interest and YEARS to change in YEARS to medical issues scheduling circumstance or age WILL YOU RETURN NEXT SEASON? YES- 81% UNDECIDED - 15% NO- 4% We have access to real-time insights, ensuring we remain nimble and responsive to changes in community and member sentiment. Our digital technologies We are using our data to allow us to have deep and create localised insights meaningful engagement and analytics to arm & interactions with our our volunteers with the members. knowledge to support local decision making. MEMBERSHIP SNAPSHOT New 7875 Returning 19361 Lost 8658 Churn 32% 8 | THE HOCKEY REVOLUTION THE HOCKEY
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