DOCSLIB.ORG

Section Heading

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
Section Heading Islander September 2014 Technology Update “It’s August and it’s hot! Damn hot! Real hot!” so said one of my favourite actors, Robin Williams in Good Morning Vietnam. Just heard about his sad death - what a tragic loss of a fantastic talent. Apart from being hot in August, it’s always a bit dry for any new technology. However, I came across a new car that is not only hot but is expected to be a technical marvel. Bugatti plans a hybrid successor to the Veyron Bugatti insiders are talking about the successor to the legendary Editorial Technical Veyron. The car will reportedly use a hybrid powertrain to make it quicker and faster than any version of the Veyron, including the world record-breaking Super Sport. Autocar reports that this next- generation hyper car will be capable of flipping the last two digits of the Veyron's 268 mph (431km/h) world record to 286 mph. Bugatti's computer simulations suggest that the new car will also be quicker, launching to 62 mph (100 km/h) in 2.3 seconds! They also suggest that they will add nearly 300 hp, upping the total system output to close to 1,500 hp. To achieve that huge power output, Bugatti plans to develop a hybrid power train along the same lines as its competitors McLaren and Ferrari. Bugatti is still experimenting with multiple prototype layouts, but indications are that it will task an electric drive with assisting an engine based on the Veyron's quad-turbo 8.0-liter W16. It's not clear how much that electric unit will improve upon the Veyron's extraordinarily high fuel consumption of 10 mpg but it’s pretty certain to be similar. Autocar road test editor Matt Prior made a very good point. "We’re well into the realms of academia now. Making a road car that can do 286 mph is one thing; making a road car do it on road tyres is rather more difficult." Given that the car is not even developed yet, the manufacturers and their tyre partners have some time to figure it all out before putting the cars to the test. The Veyron successor will go on sale reportedly in 2016. HEAD OFFICE 1 Palma de Mallorca, Spain TEL +34 971 404 208 FAX +34 971 404 431 www.e3s.com [email protected] I expect we will see it on the Bugatti booth at the 2016 Monaco Show and as a squad car in the Dubai Traffic Police! MINI Superleggera™ Vision – timeless beauty that blends the traditional with the modern. Have you seen what the Germans have done with Italian design to create a fantastic looking concept open-top two seat Mini? It will be electric- powered like the MiniE - if they decide to build it. Technical Editorial Technical 1,155 new satellites to be launched by 2023. Euroconsult estimates that between 2014 and 2023, a total of 1,155 satellites will be manufactured and orbited, worth a collective total of $248 billion. The report, “Satellites to be Built & Launched,” attributes only 25 percent of this projected business to commercial space companies, with the majority, 75 percent, coming from government programs. O3b successfully launch and begin service with their full initial constellation. O3b Networks, who are launching new Medium Earth Orbiting (MEO) satellites, have begun on-orbit testing and their customers are already trialling the service. The latest four satellites, launched July 10th, 2014, doubled O3b’s constellation and raised the company to the level of a global operator. The O3b constellation provides huge bandwidth with much reduced latency when compared to geostationary satellites. As the satellites are orbiting, the ground or maritime installation needs to track the satellite. On a vessel, using current technology, three 2+m tracking antennas are required. Two of the three track the satellite and the third is in position as a backup. Clearly the scale of this installation prohibits the use on any but the largest yachts. However, our colleagues at Kymeta, who are developing the flat panel satellite antenna will be demonstrating later this year their antenna working with O3b. This will reduce the amount of ground and vessel real estate needed, thus opening up the possibilities of using this service to smaller vessels. HEAD OFFICE 2 Palma de Mallorca, Spain TEL +34 971 404 208 FAX +34 971 404 431 www.e3s.com [email protected] Autumn Show and Seminar Program Monaco Yacht Show, Sept 24th to 27th, Booth QS80, Darse Sud Air-conditioned Tent e3 will be joined by its partners Airbus Defence and Space, the superpower in marine satellite communications, and Kymeta Corporation, who develop flat panel satellite antennas for live TV and Internet communications. Both will be showing their fantastic new and future products and services. e3 will be explaining how communications can be integrated using the e3.Hybrid management device which handles traffic routing, bandwidth management and monitoring. e3 is also launching a couple Editorial Technical of great new e3.TV IPTV services, one of which works exclusively with e3’s Sky TV service and the other with e3’s 4G service and VSAT services. In fact e3 provide the e3.TV service free to their VSAT clients! Come and find out how to qualify. The Consortium will be represented between the e3 booth at QS80 in the Darse Sud tent and the Tijssen Elektro booth at QD63 in the Darse Nord tent. Please visit either and find out about the unique features of The Consortium. Fort Lauderdale International Boat Show (FLIBS), Oct 30th to Nov 3rd, Bahia Mar Hotel e3 will be running the next in their series of Connecting You to Your Future seminars in the Bahia Mar Hotel, located in the middle of the Show, on Thursday October 30th. Our keynote speakers will be from Airbus Defence & Space and Kymeta Corporation. Tony Holland, our Contracts Director,will deliver the main presentation and Roger Horner, our Managing Director, will provide an introduction to e3. We will all be around for the rest of the Show for additional meetings. METS – Super Yacht Pavilion and GSF, Amsterdam - Nov 17th to 20th e3 will be representing The Consortium on the booth of their partner Tijssen Elektro in the Superyacht Pavilion at METS. We will also be attending the Global Superyacht Forum that runs in conjunction with METS. We are planning our next major event at METS. This will be the next in our series of our Connecting You to Your Future seminars on the morning of Thursday 20th November. Our keynote speakers HEAD OFFICE 3 Palma de Mallorca, Spain TEL +34 971 404 208 FAX +34 971 404 431 www.e3s.com [email protected] will be from Airbus Defence & Space and Kymeta Corporation. Tony Holland our Contracts Director will deliver the main presentation. We hope to see you at all or any of these events during the course of the autumn. Roger Horner of e3 Systems For further information on any of the above, please contact us. email on [email protected] and website www.e3s.com Tel: +34 971 404 208 Technical Editorial Technical HEAD OFFICE 4 Palma de Mallorca, Spain TEL +34 971 404 208 FAX +34 971 404 431 www.e3s.com [email protected] .
Load more

Recommended publications
  • Plateau 1 / Grid 1 Plateau 2 / Grid 2
    OZANNE GBR ASTON MARTIN / 2 Litres Speed / 1938 PLATEAU 1 / GRID 1 PELLETT GBR TALBOT / 105 GO54 / 1931 #❹ ALLARDET FRA CITROËN / C4 Roadster / 1932 PEROUSE / STAPTS / DAYEN FRA / FRA / FRA BUGATTI / Type 35 / 1926 ALVERGNAT / CHENUIL FRA / FRA BUGATTI / Type 35 B / 1926 PITTAWAY GBR BUGATTI / Type 35 / 1925 ALVERGNAT / CHENUIL FRA / FRA RILEY / MPH / 1933 POLSON GBR TALBOT LONDON / 90 "PL 3" / 1930 ASHWORTH GBR ASTON MARTIN / Ulster / 1935 QUIRIERE / DUPIN / DUPIN FRA / FRA / FRA BUGATTI / Type 35 B / 1926 BALLY / LESEUR / SARRAILH FRA / FRA / FRA BMW / 328 Roadster / 1938 RICCI / STOESSER FRA / FRA BMW / 328 Roadster / 1938 BATCHELOR GBR BENTLEY / 4,5l Tourer / 1928 RIVETT / MITCHELL GBR / GBR BMW / 328 Roadster / 1938 BESSADE / BESSADE FRA / FRA DELAGE / 3 litre Sport / 1936 ROLNER DNK BENTLEY / 4 1/2 Litre / 1928 BIRCH / BURNETT / BRADLEY GBR / GBR / GBR TALBOT / 105 JJ93 / 1934 ROSSETTI CHE RILEY / TT Sprite / 1936 BLAKEMORE / WOOD GBR / GBR ASTON MARTIN / Speed Model / 1936 SCHOOP DEU TALBOT LONDON / 90 "PL 4" / 1930 BRADLEY / BRADLEY GBR / GBR ASTON MARTIN / Ulster / 1936 SCHRAUWEN BEL SINGER / LM / 1936 BRANDT DEU LAGONDA / LG 45 / 1937 SCHYRR / CHANOINE FRA / FRA RILEY / Sprite / 1935 BURKARD CHE BUGATTI / Type 51 / 1932 SEBBA / COLE GBR / GBR MORGAN / 4/4 / 1937 BURNETT / BIRCH / BELL GBR / GBR / GBR ALTA / Sports / 1939 SLIJPEN NLD BUGATTI / T 43 GS / 1928 BURNETT / BIRCH / BRADLEY GBR / GBR / GBR TALBOT / 105 BGH 21 / 1934 SLIJPEN NLD TALBOT LONDON / 90 "PL 2" / 1930 BURNETT / BIRCH / BRADLEY GBR / GBR / GBR TALBOT / 105 GO52
    [Show full text]
  • Bugatti Owners Club Prestcott Hillclimb 27Th /28Th June 2015
    Bugatti Owners Club Prestcott Hillclimb 27th /28th June 2015 Class Q BOC 'Cheltenham Porsche Specialists' 'B' Licence Championship Target Time: 49.00 secs. Record: Mike Guest Caterham Roadsport 'K' 1800cc. 49.40 secs. (5/10/13) No. Name Car c.c. Year H'capDiff Run 1 Run 2 Award 39 Graham Holdstock Caterham Seven 1600 2003 53.30 - 0.96 52.69 52.34 1st 26 John Wells Mazda MX-5 1800 1999 56.00 - 0.77 55.23 56.40 2nd 34 Rob Meredith Ford Fiesta XR2 1617 1989 53.99 - 0.70 53.34 53.29 3rd 27 Ben Fisher Mazda MX-5 1600 1990 60.00 - 0.68 59.47 59.32 40 John Brunner Ginetta G20 - Zetec 1800 2000 57.00 - 0.62 56.96 56.38 41 Andy Mitchelmore Lotus Elise llls 1796 2005 53.46 - 0.51 53.21 52.95 33 Simon Cox Austin Mini Ritz 1380 1985 56.81 - 0.49 56.32 56.65 21 Chris Spring Toyota MR2 1998 1991 60.89 - 0.36 61.02 60.53 22 Christopher Stone Renault Clio 182 2000 2005 57.36 - 0.35 57.01 57.38 721 Ian Spring Toyota MR2 1998 1991 59.81 - 0.35 60.06 59.46 722 John Stevens Renault Clio 182 2000 2005 58.40 - 0.25 58.22 58.15 32 Ryan Eamer MG Metro - 'A' Series 1380 1980 56.68 0.03 56.71 57.60 36 Mark Newcombe MG B 1840 1978 64.00 0.15 65.89 64.15 35 Matt Langford Subaru Impreza WRX 1994t 2001 53.00 0.35 53.52 53.35 29 Shaun West Maxda MX-5 1998 2009 55.00 0.45 55.45 55.59 31 Dominic Moorland Mini Cooper 1275 1993 64.00 0.56 64.78 64.56 42 Alistair Clark Lotus Elise S1 - 'K' Series 1796 1998 53.13 1.12 55.05 54.25 28 Michael Gale Mazda MX-5 1800 1996 58.00 1.46 59.49 59.46 24 Peter Warren Mazda MX-5 1600 1991 60.10 1.79 61.89 62.69 23 Rob Gutteridge Mazda MX-5 1840 1998 63.00 1.79 67.22 64.79 38 Phil Saddington Westfield Sei - X Flow 1700 2001 57.00 1.85 59.65 58.85 25 Gail Meloy Mazda MX-5 1840 1999 64.16 2.24 66.40 66.96 37 Peter Neale Austin Healey Sprite Mk1 1275 1961 64.00 14.73 78.73 20 Nic Houslip MGB Roadster 1800 1972 66.80 30 Chris Webb Mazda MX-5 1840 2000 55.62 720 Debbie Woods MG B V8 3528 1965 65.00 Class R1 Midland Championship 'B' licence Road Car class Record: Michael Andrews Westfield SE-VX 1998cc 56.92 secs No.
    [Show full text]
  • November 2020
    The official newsletter of The Revs Institute Volunteers The Revs Institute 2500 S. Horseshoe Drive Naples, Florida, 34104 (239) 687-7387 Editor: Eric Jensen [email protected] Assistant Editor: Morris Cooper Volume 26.3 November 2020 Thanks to this month’s Chairman’s contributors: Chip Halverson Notes Joe Ryan Mark Kregg As I sit here and write this on 11/4, even though we do not have a Susann Miller winner in the Presidential election from yesterday, I am happy to get Mark Koestner one more thing from 2020 off my plate. Only 2 months left to go in 2020, thank goodness. It has been quite a year. Susan Kuehne As always, in anticipation of reopening, Revs Institute has all safety Inside this protocols and guidelines in place, but at present no opening date has November Issue: been released. Many of our volunteers have attended our “Returning with Confidence” training session either in person or online. Volunteer Cruise-In 2 I have received official word from Carl Grant that the museum intends Tappet Trivia 3 to remain closed to the public until the early January, however management will continue to monitor and reevaluate the situation as New Road Trip 4 things progress. Automotive Forum 5 Your Board, with the assistance of Revs Institute staff, are putting Cosworth DFX 6 together some exciting opportunities for volunteers to remain engaged Motorsports 2020 10 while the museum is closed to the public, so be sure to monitor your email for the most up-to-date news. I would like to thank Susan for her Tappet Tech 16 efforts to get us interesting and informative links on a regular basis.
    [Show full text]
  • 90Th Anniversary of the Targa Florio Victory: Bugatti Wins Fifth Consecutive Title
    90th anniversary of the Targa Florio victory: Bugatti wins fifth consecutive title MOLSHEIM 02 05 2019 FOR MANY YEARS BUGATTI DOMINATED THE MOST IMPORTANT CAR RACE OF THE 1920S Legends were born on this track. Targa Florio in Sicily was considered the world’s hardest, most prestigious and most dangerous long-distance race for many years. Today, current Bugatti models remind us of the drivers from back in the day. Sicilian entrepreneur Vincenzo Florio established his own race on family-owned roads in the Madonie region. Between 1906 and 1977, sports cars raced for the title at international races, some of which even had sports car world championship status. Winners at this race could proudly advertise their victory. For this reason, all important sports car manufacturers sent their vehicles to Sicily. Between 1925 and 1929 Bugatti dominated the race with the Type 35. In particular, in 1928 and 1929, one man showcased his skills at the wheel of his vehicle: Albert Divo. In these two years he was unbeatable in his Bugatti Type 35 C, winning the race in Sicily on 5 May 1929 after having also claimed the top spot in 1928. He also set a further record when he crossed the finish line: the “Fabrik Bugatti” team won the title five times in a row – this had never been done before in the history of the Targa Florio and remained an unbeaten record until the end of the last official races, to this day. A reason to look back. After all, the race was anything but easy: initially one lap of the “Piccolo circuito delle Madonie” was around 148 kilometres, from 1919 organisers cut the race lap distance to a still considerable 108 kilometres.
    [Show full text]
  • Ordine Di Partenza MM 2020 21 OTTOBRE
    n. CONDUTTORE NAZ. NAVIGATORE NAZ. MARCA MODELLO ANNO COEFFICIENTE NOTE 1000 MIRKO BERTOLI I X MERCEDES-BENZ 300 SL W 198 1955 1,00 GUEST CAR 2 CHRISTOF ROLF DIENST D QUINTUS DIENST D O.M. 665 1927 1,80 1930 3 ALBERTO RIBOLDI IX O.M. 665 S 1926 1,80 4 LORENZO TURELLI I MARIO TURELLI I O.M. 665 SMM SUPERBA 1929 1,80 5 ROBERTO MIATTO I EDOARDO MIATTO I O.M. 665 SS 1929 1,80 6 SANDRO BROZZETTI I FILIBERTO BROZZETTI I O.M. 665 SS MM 1930 1,80 7 CORINNA FENDT D JOERG ELSENBACH D O.M. 665 SUPERBA 1927 1,80 8 GIANNI MORANDI I MARCO MOROSINOTTO I O.M. 665 SUPERBA M 1929 1,80 9 GIUSEPPE NOBIS I PAOLA MAMBRINI I O.M. 665 SUPERBA S 1930 1,80 10 ALAN HULSBERGEN CH MARKUS LAESSER CH BENTLEY 3 LITRE 1923 1,00 SPECIAL LIST 11 NICOLA CALDANI I BJORN NICHOLAISEN A BUGATTI T23 BRESCIA 1923 1,75 12 SERGIO GIANNELLA A NORBERT HOBFAUER A BENTLEY 3 LITRE TOURER 1923 1,00 SPECIAL LIST 13 X X 14 ALESSANDRO MOLGORA I SERGIO PARZANI I LANCIA LAMBDA SPIDER CASARO 1925 1,80 15 BERT DEGENAAR NL TACO DE GROOT NL LANCIA LAMBDA VI SERIE 1925 1,75 16 X X 17 X X 18 GIULIO FELLONI I RICCARDO FELLONI I BUGATTI T35 A 1925 1,75 19 MAURO FERRARI I ANDREA FERRARI I BUGATTI T35 1925 1,75 20 MICHEL LAARMAN NL MARYAN GREIF NL FIAT 501 S 1925 1,70 21 VASILIY LANTSOV B ELEONORA LAQUEUR B BUGATTI T23 BRESCIA 1925 1,70 22 DOMENICO BATTAGLIOLA I EMANUEL PIONA I BUGATTI T37 1926 1,75 23 MARCO GATTA I EUGENIO PICCINELLI I AMILCAR GCSS 1926 1,70 24 A.H.
    [Show full text]
  • The Ex-Hamish Moffat, D. B Madeley 1923 Crossley Bugatti Type 23 Brescia Chassis No
    ! The Ex-Hamish Moffat, D. B Madeley 1923 Crossley Bugatti Type 23 Brescia Chassis No. CM 1614 Engine No. 16 Registration PD 8180 • Believed to be the only complete example of the 24 Bugatti Brescia to have been assembled for Bugatti, using Molsheim parts, by Crossley Motors, left in existence. • Wonderfully complete and original with a well documented and rich history both pre and post-War. • Owned from new and hill climbed in the 1920’s by one of the founding members of the Bugatti Owners Club D. B. Madeley. • Present at the first ever meeting of the Bugatti Owners Club and the first running of the famous Prescott Hill Climb. • Restored by, owned and campaigned by one of the most charismatic and well know figures in the Bugatti and Vintage car world post the second World War, Hamish Moffat. • Fresh from £14,000 + of work with Internationally renown Bugatti experts Tula Engineering, including - a complete gearbox, front and rear axle and brake rebuild. Few models have evoked the same passionate following within and outside of the Bugatti world as the Brescia. Whether you want to take on the muddy hills of the VSCC trials circuit, grace the winding roads of one of the many Bugatti rallies and events, or race up Prescott Hill; the Bugatti Brescia has to be one of the most exhilarating and usable Bugatti of all time. T. + 44 (0)1285 831 488 E. [email protected] www.williamianson.com ! Derived from the 8-valve model introduced in 1910. It was uprated to carry Bugatti’s characteristic reversed quarter-elliptical springs in 1913.
    [Show full text]
  • HISTORIC As the “Museum of the Year” MOTORING by the International Historic Motoring Awards
    THE It is my pleasure to welcome INTERNATIONAL you to the Simeone Foundation Automotive Museum, selected HISTORIC as the “Museum of the Year” MOTORING by the International Historic Motoring Awards. MUSEUM OF THE YEAR To experience The Spirit of Competition come alive, 2011 join us for our bi-monthly Demo Days. Along with running the cars around our 3 acre back lot, I will give PUBLICATION OF THE YEAR a lesson on the specs, history and provenance on 2012 each of the automobiles. Our philosophy is that it is not just the mechanics of the machine, or how fast it can CAR OF THE YEAR go, but about where the car has been and what it has 2014 experienced. Each one has a story worthy of hearing. MUSEUM OF THE YEAR I hope you enjoy this exhibition, find it educational, and 2017 will come back to visit us often. Fred Simeone Voted best car collection in the world by the Classic Car Trust ClassicCarTrust.com CELEBRATING THE SPIRIT OF COMPETITION 2020 EVENT SCHEDULE January 25 - Best of Britain May 30 - The European Rally August 22 - Sir Stirling Moss, The Champion That Wasn’t 2020 DEMO DAYS England at Le Mans Time, Speed, Distance Aston Martin DBR1, Maserati 300S, Jaguar C-Type, AT SIMEONE MUSEUM Bentley 3 liter, MG K3, Aston Martin LM, Jaguar C-Type Jaguar SS100, Talbot-Lago Grand Sport, Austin-Healey 100 Mercedes 300SL, Jaguar D-Type February 8 - Dawn of The American Sports Car June 13 - Le Mans 1959 September 26 - Ford vs Chevy American Underslung, Mercer Raceabout, National Model 40, Simeone’s 24 Minutes of Le Mans! Cobra Daytona, Corvette 427
    [Show full text]
  • Red Bull Racing 1:23.619 1:21.773 1:20.981 2 S
    2017 FIA Formula One™ World Championship FORMULA 1 GRAN PREMIO DE ESPAÑA PIRELLI 2017 12 – 14 May 2017 TABLE OF CONTENTS Time Schedule FORMULA 1 GRAN PREMIO DE ESPAÑA PIRELLI 2017 Welcome to Circuit de Barcelona-Catalunya The Circuit de Barcelona-Catalunya in detail Recommendations to get to Circuit de Barcelona-Catalunya Media Centre Operation Formula One Press Conference Schedule 2011/2016 Spanish Grand Prix results Media Contacts FORMULA 1 GRAN PREMIO DE ESPAÑA PIRELLI 2017 Officials 2017 Circuit de Barcelona-Catalunya Race Calendar 2017 FIA Formula One World Championship™ Calendar 2017 FIA Formula One World Championship™ Entry list 2017 FIA Formula One World Championship™ Classification Drivers and Teams Statistics 2017 FIA Formula One World Championship™: Australia, China, Bahrain and Russia Appendix The Formula One Spanish Grand Prix 1913-2016 Circuit general map, grandstands and giant screens Red Zones map TIME SCHEDULE THURSDAY, 11th May 13.00 Gates and Ticket Offices Opening 16.00 - 18.30 Formula One Pit Lane Walk (with 3-day or Sunday ticket) 18:00-18:30 Go Karting Karting driver demo meet & greet F1 Drivers FRIDAY, 12th May 08.00 Gates and Ticket Offices Opening 10.00 - 11.30 Formula One 1st Practice Session 12.00 - 12.45 FIA Formula 2 Practice Session 14.00 - 15.30 Formula One 2nd Practice Session 15.55 - 16.25 FIA Formula 2 Qualifying Session 16.45 - 17.30 GP3 Series Practice Session 17.50 - 18.35 Porsche Mobil 1 Supercup Practice Session SATURDAY, 13th May 08.00 Gates and Ticket Offices Opening 09.45 - 10.15 GP3 Series Qualifying
    [Show full text]
  • High Performance Coating Materials …
    High Performance Coating Materials … … in the Exclusive Bugatti Veyron 16.4 Sports Car In 1939, French racing driver Pierre Veyron drove a Bugatti to victory in the famous Le Mans 24-hour race. The Volkswagen Group has revived the Bugatti automotive division and brand as part of its luxury car segment. In honor of Pierre Veyron, the new, exclu- sive sports car has been named Bugatti Veyron. The Bugatti Veyron features several exceptional characteristics. With engine power of 1001 hp, the Bugatti has a top speed greater than 400 km / h (250 mph). The W-type engine features 16 cylinders, four exhaust-gas turbo- chargers, and two charge cooling devices. Its extremely compact design saves space and weight to give the Bugatti Veyron its exceptional power- to-weight ratio of 529 bhp / tonne. Photos and logo courtesy of Bugatti Automobiles S.A.S FLY-0024.2 – Bugatti © 2018 Oerlikon Metco 1 The cylinder surfaces of this engine By order of Bugatti, the W-16 engines employ a highly technical coating solu- are coated by Oerlikon Metco CS tionsfriction. This solution favors com- Automotive. These key figures clearly pact engine design, lightweight con- show the performance of the coatings, struction and low friction loss – critical which are applied by means of the factors for this high-performance Metco RotaPlasma™ process. automobile. Oerlikon Metco has very broad experi- Over the last 10 years, Oerlikon Metco ence providing high quality, technical has developed and optimized this tech- solutions for every type of combustion nology for cylinder bores using thermal engine, whether gasoline or diesel, for spray technology.
    [Show full text]
  • From Pit Lanes to Polished Marble How a Reclusive Race Team Took on the Most Desirable Brands on the Planet
    Marketing Society Excellence Awards 2013 FROM PIT LANES TO POLISHED MARBLE HOW A RECLUSIVE RACE TEAM TOOK ON THE MOST DESIRABLE BRANDS ON THE PLANET Category: F – Brand Extension Brand: McLaren Automotive Agency: VCCP London McLaren Automotive Brand Extension 1 Author: Rob Dougan EXECUTIVE SUMMARY Ferrari. Lamborghini. Even their names, written simply in black and white evoke strong emotions. In an industry defined by desirability their products are positively worshipped. Their images have hung on bedroom walls around the world for over 50 years, vying for space alongside the other classic icons of desire; bond girls and supermodels. McLaren™ is nothing at all like its super car competition. Their mission has traditionally been winning races. Notoriety for McLaren™ always came in the form of sporting success not brand success - they were there to build sponsors brands, not their own. To most, a Formula One™ team moving into road cars might seem like the most natural thing in the world. That’s just not the case. Surprisingly, the differences between the businesses far outweigh the similarities. The business model, scale, place, brand mindset and audience are all entirely different. In understanding the audience we realised that it was the stories within McLaren’s heritage that were by far the most valuable transfer to the road – not the technology as we’d initially imagined. Our job was to fuel the myth and ensure it was steeped into every part of the new supercar brand. McLaren™ had typically set itself a monumental challenge – develop a brand to take on the might of Ferrari and Lamborghini.
    [Show full text]
  • Women Formula Sae Automotive
    Nr. 15 Year 2011 MAGAZINE PUBLISHED BY DALLARA "Periodico regolarmente registrato presso il Tribunale di Parma (n.16, 03/09/2010)" THE ENGINEERS WHO WORK WITH THE MAJOR AUTOMOTIVE MANUFACTURERS EXPLAIN HOW PRODUCTION SUPERCARS THAT COMBINE AUTOMOTIVEEXCITEMENT WITH MAXIMUM SAFETY ARE BORN AT VARANO WOMEN MOTORSPORT IS NO LONGER A MEN-ONLY CLUB: TWO WOMEN FROM DALLARA TELL US HOW THEY BECAME DESIGNERS AND DEPARTMENT HEADS, BY FOLLOWING THEIR PASSION FOR MOTOR CARS FOR THIRTY YEARS, ENGINEERING STUDENTS FROM THE WORLD’S BIGGEST UNIVERSITIES HAVE BEEN CHALLENGING EACH OTHER ON THE TRACK, CREATING, DEVELOPING AND PROMOTING THEIR RACING PROJECTS. WE EXPLAIN HOW THIS EXTRAORDINARY LABORATORY WORKS FORMULA SAE WHEN FORMULA SAE ENGINEERS HIT THE TRACK FOR THIRTY YEARS, ENGINEERS FROM ALL OVER THE WORLD HAVE BEEN COMPETING IN THE FOMULA SAE CATEGORY, CHALLENGING EACH OTHER ON THE TRACK, DEVELOPING THEIR OWN PROJECTS AND LEARNING ABOUT TEAMS, BUDGETS AND COM- MUNICATIONS. AN EXCELLENT WAY OF DEVELOPING TALENT AND SKILLS, EVEN IN THOSE PARTICIPANTS WHO WILL NEVER GO ON TO A CAREER IN MOTORSPORTS. WE SPOKE TO ENGINEER TOSO FROM DALLARA, AND ENGINEER FREGONESE FROM THE FIAT RESEARCH CENTRE, BOTH OF WHOM ARE PART OF THE TECHNICAL COMMISSION THAT WILL EVALUATE THESE YOUNG PEOPLE Thirty years of Formula SAE: Engineer What is the aim of Formula SAE? common set of rules. Although most of Toso, can you explain how the idea of a ”The aim is to promote the cultural, these students will not go on to pursue a “racing” competition between technical and interpersonal development career in “motorsports”, the sector is engineering students was born? of students, most of whom are enrolled simply not large enough to accommodate ”The idea grew out of a competition in engineering faculties, through healthy that many candidates, they will have between two American universities, Texas, competition.
    [Show full text]
  • World Record for Bugatti
    Bugatti breaks the 300 mph barrier MOLSHEIM 02 09 2019 THE BUGATTI CHIRON IS THE FIRST NEAR PRODUCTION CAR TO DRIVE FASTER THAN 300 MPH World record for Bugatti. A pre-production vehicle of a Bugatti Chiron1 derivative is the first hyper sports car to break the magic 300-mile-per-hour barrier (482.80 km/h). At the same time, Bugatti has set a new TÜV-certified speed record with 304.773 mph (490.484 km/h). “Bugatti has once again shown what it’s capable of. With this new record of the Chiron we enter again uncharted territory. Never before has a series manufacturer reached this high speed,” says Stephan Winkelmann, President of Bugatti. “Our goal was to be the first manufacturer ever to reach the magic 300-mile- per-hour mark. We have now achieved this – making ourselves, the entire team and myself, incredibly proud.” With this new world record, Bugatti will also withdraw from the competition to produce the fastest serial production cars. “We have shown several times that we build the fastest cars in the world. In future we will focus on other areas,” says Winkelmann. The record-breaking driver Le Mans winner and Bugatti test driver Andy Wallace reached the top speed of exactly 490.484 km/h (304.773 mph) on August 2, 2019 on the test track at Ehra-Lessien in Lower Saxony. “An incredible speed. It’s inconceivable that a car would be capable of this. But the Chiron was well prepared and I felt very safe – even in these high speed ranges,” says Andy Wallace.
    [Show full text]