Wales Visitor Survey 2019 Qualitative R esearch Findings Social Research Number: 20/2021 Publication date: 18/03/2021 Mae’r ddogfen yma hefyd ar gael yn Gymraeg This document is also available in Welsh © Crown Copyright Digital ISBN 978-1-80082-7911 -2 Contact details Agency contacts: Fiona McAllister, Adam Blunt Exploring the Wales visitor experience: qualitative research findings (Wales visitor research Phase 3) March 2021 Beaufort Research 2 Museum Place Cardiff CF10 3BG (029) 2037 8565
[email protected] www.beaufortresearch.co.uk This research was undertaken in accordance with ISO 20252 2 Contents 1. Situation, research objectives and method ........................................................................... 4 1.1 The need for the research ............................................................................................... 4 1.2 Research objectives ......................................................................................................... 4 1.3 Research method and sample ......................................................................................... 5 2. Reasons for choosing Wales as a holiday destination ........................................................... 6 2.1 Overview .......................................................................................................................... 6 2.2 Examples of reasons for choosing Wales......................................................................... 6 3. Wales’ strengths and weaknesses as a holiday destination