Marketing Assets & Promotional Concepts
Updated January 2020 1 212k+ Followers
1 Digital Signage
In-Venue TV’s • 800+ TV’s located throughout Microsoft Theater and STAPLES Center
Microsoft Theater IMAG Screens • 2 large screens on either side of the stage that run content pre-show and during intermission
Freeway Marquees • Located on 10 and 110 Freeways with 1.2 Million cars passing daily
Star Plaza Screen • Located in the heavily trafficked Star Plaza area outside STAPLES Center
2 Microsoft Theater Website & Database
Pre-sale and on-sale emails sent to targeted lists of music, family and sports buyers
Opportunity for inclusion in Valentine’s Day, Mother’s Day, Dad & Grads and Cyber Monday emails
Cross promotion in 2 Day and Thank You emails to ticket buyers for other events at Microsoft Theater & STAPLES Center
Opportunity for Inclusion on Hero slider website overlays and and Upcoming Events custom backgrounds on Homepage for your event
3 Social Media
Social Media platforms reach over 212k+ fans
Posts to announce your show and promote the on-sale
Posts to promote new singles, videos, TV appearances etc.
Social media promotions are supported with: • Website homepage banner • Posts on all social media outlets • Boosted posts / ads on Facebook • Inclusion in Emails
Opportunity for social media promotions that can include: • Tickets • Marriott L.A. LIVE hotel rooms • Dinner at L.A. LIVE restaurants • Spa Treatments at The Ritz-Carlton at L.A. LIVE • Cross promotions with STAPLES Center events
Complimentary phone-charging station in venue
4 Media Trade Microsoft Theater media trade advertising is available to assist in promoting your show Media Trade available with the following outlets:
KTLA – CW Los Angeles Television So Cal News Group • Top rated morning news in Los Angeles • Includes 11 Daily Newspapers: Los Angeles Daily News, South Bay Daily Breeze, Pasadena Star News, Long Beach Press Univision Television Telegram, San Gabriel Valley Tribune, Inland Valley Daily • Includes KMEX and KFTR Bulletin, San Bernardino Sun, Redlands Daily Facts, Whittier Daily News, Riverside Press Enterprise, Orange County Register • Print and online advertising available CBS Radio • KROQ (Alternative), KAMP (Top 40), KCBS (Adult Hits), KTWV (Rhythmic AC), KRTH (Classic Hits), KNX (News) Viant • All top rated stations in their demographic • Online media buying company with access to over 1.2 billion registered users, one of the largest registered user databases in the world, infusing accuracy, reach and accountability into KSPN – 710 ESPN Radio cross device advertising • Radio home of the Los Angeles Lakers and USC Trojans Upgraded Guest Experience
Lobbies, Hallways & Seating Area • New carpet, paint, furniture, seats, curtains and décor throughout venue
Lower Lobby • Designed in partnership between AEG & Microsoft
Four groundbreaking gallery experiences that combine technology with visual programming • Kinetic Responsive Façade • Projection Mapped Experience • Living Photo Mosaic • Interactive Photo Booth
5 Food & Beverage
Multiple points of service located on all four lobby levels of the venue
Flexible menu options
Cantina Bar • Located on Loge Level overlooking the L.A. LIVE district • Pre-Show drink and food specials 6 8 VIP Lounge
The two-level and 250 capacity space can be used for pre or post show parties, meet and greets, press conferences, red carpets and more
Offers private entrance, private bar and two sets of restrooms
Fully updated with new carpet, paint, furniture, floor to ceiling black out curtains, décor and art by local artist Ashleigh Sumner
Outdoor smoking patio located on second level
91 7 0 Backstage Amenities
Modernized furniture, paint, floors, lighting, décor, art and technology
10 total dressing rooms including two headliner dressing rooms containing a unique artistic style in each
Green Room • Private room conveniently located across from the headliner dressing rooms • Space can be used to host artist guests, intimate meet and greets, press interviews, etc.
8 Backstage Amenities Continued
Game Room • An exclusive space for artists and their guests to indulge in one-of-a- kind entertainment pre and post show • Features a variety of nostalgic games including retro pinball machines, vintage arcade games, a pool table and foosball table • Cutting edge technology with a golf simulator containing courses from across the globe, three 60- inch televisions, a 10-foot projection screen and state of the art sound system • Lively atmosphere with distinctive furniture, paint, floors, lighting, décor and art
Catering Room • Multi-use space offering flexible layout options 9 All Roads Lead To
Microsoft Theater Convenient drop off Electric vehicle & pick up location for charging stations Uber
More than 16,000 parking Centrally located off Easily accessibly via spaces are available 10 & 110 Freeways Metro, etc. within a 7 minute walk
10 L.A. LIVE
L.A. LIVE is a one-of-a-kind Southern California location that features sports, entertainment and residential district in downtown immediately adjacent to STAPLES Center with 20 Million Guests & 1,500 Events Annually
The district features STAPLES Center, Microsoft Theater, The Novo by Microsoft, The GRAMMY Museum and Conga Room giving L.A. LIVE more music per square foot than anywhere else in the world
Over 1,300 hotel rooms at The Ritz-Carlton, JW Marriott, Courtyard Marriott and Residence Inn Marriott
A rich mix of local, regional and national restaurants including Boca at the Conga Room, Fleming's Prime Steakhouse & Wine Bar, Katsuya, Nest at WP24, Red Mango, Rock’n Fish, Rosa Mexicana, Smashburger, Starbucks, Tom’s Urban, Wolfgang Puck Bar and Grill and Yard House
Home to ESPN's West Coast Broadcast Headquarters
Multiple outdoor spaces to set-up Merch Stands and/or for Radio Station activation
11 L.A. LIVE Marketing Assets
Event placement on L.A. LIVE Website & Mobile App • Website averages 4.3 million page views and 2.1 million users annually
Inclusion in the L.A. LIVE Bi-weekly E-Newsletter • Database of 98,000 Unique emails
Facebook, Twitter and Instagram posts on the L.A. LIVE accounts • Over 215,000 combined followers
Inclusion in the L.A. LIVE Printed Monthly Calendar
Promotions with L.A. LIVE Tenant Restaurants & Hotels
Regal L.A. LIVE: A Barco Innovation Center • Flyer distribution from box office
L.A. LIVE Signage Opportunities * • Posters • Digital Directory • Flyers in Brochure Stands *Promoter responsible for all expenses listed above
12 Microsoft Theater
Game Room with retro pinball & By The Numbers arcade games, a pool table, a Performances by Eagles with Dixie 1 foosball table, a 10-foot-wide 6 Chicks to open up the venue in 2007 projection screen and a golf simulator Microsoft Theater hosts over 120 music, family, dance and comedy acts, award shows, televised Number of sold out shows in 7 Two Levels of the VIP Lounge productions, conventions and product launches consecutive nights by George Lopez in offering an abundance of space with over 500,000 people passing through the 2 7 2008 for flexible layout options doors annually. The 7,100-seat theater offers guests mid-sized intimacy, with no seat further from the stage than 220 feet. Microsoft Theater Times Microsoft Theater has won Number of times we have hosted Stevie offers 12,000 square feet of VIP & hospitality areas, Pollstar Magazine’s Theatre of the Wonder’s House Full of Toys Benefit 10 dressing rooms and state of the art technology 3 Year Award 8 Concert making it a favorite indoor venue for performers and fans alike.
Dynamic Technology Installations Microsoft Theater is centrally located within L.A. Major award shows hosted at in the Microsoft lower lobby LIVE, a 4 million square-foot/$2.5 billion downtown our venue in 2016 Los Angeles sports, entertainment and residential 4 9 district adjacent to STAPLES Center and the Los Angeles Convention Center. L.A. LIVE also features a 54-story, 1000 room convention “headquarters” Times Juan Gabriel headlined our Great years of live entertainment in the hotel (combining the JW Marriott and The Ritz- venue heart of Downtown Los Angeles Carlton brands and 224 luxury condominiums – The 5 10 Ritz-Carlton Residences at L.A. LIVE, The Novo (a 2,200 capacity live music venue), a 14-screen Regal Cineplex, ESPN West Coast broadcast facilities and over 20 restaurants and dining options.
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