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Dave Mason (Rosati) 10941 Patina Court San Diego, California, 92131 619-985-5767 [email protected]

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Dave Mason (Rosati) 10941 Patina Court San Diego, California, 92131 619-985-5767 Davemason@San.Rr.Com Dave Mason (Rosati) 10941 Patina Court San Diego, California, 92131 619-985-5767 [email protected] WORK EXPERIENCE KFMB-FM-TEGNA, San Diego, CA August 2019-present Air Talent/Imaging/Good Will Ambassador Continued event hosting (as below) Imaging – responsible for assisting in reimaging the station from a hybrid AC to Classic Hits in 2017. KXSN-FM, Entercom, San Diego, CA Air Talent/Imaging/Good Will Ambassador, June 2017-June 2019 Continued event hosting (as below) Air Talent. Responsible for 5-hour (6 days a week) music show, web posting and social media interaction. Station was #1 25-54 for most of 2018. Imaging – responsible for assisting in reimaging the station from a hybrid AC to Classic Hits in 2017. XHPRS-FM, BCA RADIO, San Diego, CA Air Talent/Assistant PD/Imaging Director, Nov 2014 – Sep 2016 Event Hosting. Very involved in the community on behalf of the station. Hosted events (both live and on local teleision) for Helen Woodward Animal Center, San Diego Humane Society and SPCA, Scripps Ranch Firesafe Council and Rady Children's Hospital. Air Talent. Responsible for 5 hour daily music air shift. Developing "benchmark" features and specialty programs. Made sure station was part of any and all live appearances including the frequent ValleyView Casino events I have hosted over the years. Assistant Program Director. Developed music rotation system and collaborated with The Program Director as to music played on the station. Developed format clocks and collaborated on station slogans and imaging. Developed all on air promotions and giveaway tactics. Worked closely with Promotions on developing station images both on-air and live. Engineered and hosted remotes. Imaging Director- responsible for writing, producing and coaching voice talent on all station imaging elements and promotions. Station was re-imaged no less than 3 times in the 2 years I was there. KRTH-CBS RADIO , Los Angeles, CA Assistant Program Director/Air Talent, Oct 2013 – Oct 2014 Developed and hosted a 5 hour shift on Los Angeles' Premier Classic Hits station. Filled in for daytime air talent when needed. Hosted station events when needed. Developed specialty weekend "Countdown" shows for long holiday weekends. As Assistant Program Director, I was responsible for scheduling air talent, researching, selecting and scheduling music, developing imaging tactics and transforming K-Earth 101 from a 60s based station to an 80s based station. The station regained its #1 status in Spring 2014 -first time since 2009. XHPRS-FM, BCA RADIO, San Diego, CA Program Director/Air Talent/Imaging Director, Aug 2008 – Sep 2013 As Program Director, oversaw all aspects of San Diego's "Greatest Hits" (Classic Hits) station from its launch in 2008. Selected, researched and scheduled music. Selected and coached air talent. Developed tactics for station promotions with Promotions Director and Sales. As Air Talent, was responsible for hosting a 5-hour radio show including specialty features and special programming. Created, Produced and hosted a popular weekly Beatles Radio Show. Created and developed specialty weekend and Holiday programming. 10941 Patina Court San Diego, California, 92131 619-985-5767 [email protected] As Imaging Director was responsible for all station imaging elements, sweepers and promos. Wrote, produced and coached the station "voice". SAN DIEGO UNION TRIBUNE-SIGN ON RADIO, San Diego, CA Station Manager/Air Talent, Sep 2007 – May 2008 "Sign On Radio" was an experimental online broadcast service of The San Diego area's newspaper of record. It was to be a 6 month experiment that lasted 9. As Station Manager, I was responsible for all aspects of the programming, both live and recorded. We were instrumental during the 2007 Wildfires in San Diego in keeping people informed. Our staff of talk show talent was developed from broadcast veterans and newspaper writers. I was responsible for coaching all talent. CLEAR CHANNEL MEDIA, San Diego, CA Program Director/Air Talent, Sep 1999 – Sep 2007 Air Talent-Hosted mornings on 4 of Clear Channel's San Diego Properties, (KJQY, KOCL, XOCL, KOGO) hosted specialty programming (Beatles Show) on a fifth, (KGB) and was fill-in on 2 others(KPOP, KUSS). Also one of the prime voice tracking talents for Clear Channel stations in Dallas, Tampa, Salt Lake City, Youngstown, Rochester, Raleigh, Santa Barbara, Montgomery AL, Farmington/Durango NM/CO. Program Director for KJQY (AC and Oldies), KOCL (Oldies), XOCL (Oldies), KPOP (Adult Standards). In all cases selected and coached talent. Selected, researched and scheduled music. Worked closely with sales and promotions department to establish a solid promotional thrust for each station. Was the first station in the cluster to transition from Prophet Systems "Wizard" to NexGen. Was instrumental in establishing fixes for the system. Had a NexGen issue named after me. CITICASTERS/JACOR/CLEAR CHANNEL, Cincinnati, OH Program Director/Air Talent, Sep 1991 – Sep 1999 As Program Director, oversaw one station with 3 sets of Call Letters, launched a sports station, re-imaged an Adult Standards station, programmed an AC station and helped to maint ain Cincinnati's #1 station with a specialty program. I returned to Cincinnati in 1991 to program WKRC-AM-full service at the time of its purchase by Jacor. It then became WLWA, then WCKY and reverted back to WKRC. It was a full-service station, a brand extension of WLW-AM and then it's own brand as "The Rush Limbaugh Conservative" station. I programmed and did mornings on WWNK-FM the market's "other" FM station playing Soft Rock against WRRM, the market's leading A/C. We were successful in beating our sister "Hot AC, WKRQ". WAOZ became the market's most powerful all sports station as WCKY-1360 Homer. WSAI was a 50kw Nostalgia station listenable across the eastern US most nights. Our airstaff consisted of Bob Braun, a Cincinnati Radio/TV legend and Nick Clooney (George's father). I was responsible for all 3 stations once Jacor (then Clear Channel) took over the Cincinnati cluster. As Air Talent, I began as Midday host, then mornings on WKRC-AM, at one time the market's #1 Full Service station. We had a minimal staff, but with the help of NFL Football we were able to grow again to a 4 share as the station was sold to Jacor. I moved to Citicasters Q102, a thriving CHR turned Hot AC in 1992 to do mornings. In 1993, Citicasters purchased WWNK-FM. I moved over to "Wink" as PD and morning show host. It lasted until Jacor bought the Citicasters properties in 1996. From 96-99 I was fill in host on WKRC-AM, WSAI-AM and WWNK- FM/WVMX-FM. I also hosted a consumer show with WKRC-TV host Howard Ain on WLW-AM. WBUF-FM , Buffalo, NY Program Director/Morning Show Host, Aug 1997 – Sep 1999 As Program Director I was responsible for re-branding Buffalo's premier A/C station to a 'hotter" stance as "Mix 92.9". We launched the station in 1998 with a #4 debut in the market after th e station had floundered with low ratings due to the re-branding of "Joy 96" from Beautiful Music to AC and WHTT becoming a solid Oldies Station. I coached the staff, worked closely with Sales and Promotions to keep the station in the forefront. We were well known for our annual Prize Catalog. 10941 Patina Court San Diego, California, 92131 619-985-5767 [email protected] OTHER EMPLOYMENT, Various Program Director/Air Talent/Production/Promotions, Aug 1967 – Sep 1997 *WLAC-FM, Nashville TN 1987-1989*WTAE/WHTX, Pittsburgh PA 1985-1987*WKRC/WKRQ, Cincinnati OH 1983-1985*WGR-AM, Buffalo NY 1981-1983*WBBF-AM, Rochester NY 1979- 1981*WKTQ (13Q) Pittsburgh, PA 1977-1979*WBBF-AM, Rochester NY 1975-1977*WAXC-AM, Rochester NY 1973-1975*WENE-AM/WMRV-FM, Endicott (Binghamton) NY 1968-1973*WLEA- AM, Hornell NY 1967-1968*WSAY-AM, Rochester NY 1966-1967 EDUCATION Rush Henrietta Central School, Henrietta, NY High School Diploma, Jun 1967 Completed High School United States Army, Various, NJ Technical Controller Course Completion, Oct 1968 - Mar 1969 US Army 1968-1971. Rank of Sergeant (E5), Viet Nam Veteran US Army CDCEC, Montery, CA Certificate, May 1970 - May 1971 Fully integrated into the operation of digital IRIG (Timing) system, 2-way radio system and digital (secure) telephonic communications. Digital technology wouldn't come to the civilian world until 1974 ADDITIONAL SKILLS Live Events host. Have hosted various events and giveaways at Valley View Casino and Hotel in San Diego since 2005. I have also served as on-camera TV spokesperson for the Casino property. TV Host-San Diego Humane Society. Co-Hosted annual Pet Telethon from its inception in on Fox 6 TV in 2000 through 2013 on KFMB--CBS8 to benefit The San Diego Humane Society and SPCA. TV Host-HOPE Telethon for Helen Woodward Animal Center on KUSI TV. Have co hosted this event with KUSI News Staff since 2000. TV Host-KPBS TV Public Television San Diego. Have co-hosted pledge drives for KPBS TV since 2005. TV Host-PBS SoCal, Los Angeles. I have co-hosted various pledge events for KOCE-PBS SoCal in Los Angeles since 2013 Various event hosting including:*Barona Casino*Sycuan Casino*Pechanga Casino*San Diego Symphony*"Big Bay Boom" fireworks (I pushed the button during the infamous "20 second" fireworks show in 2012). **MDA Telethons in Buffalo and Cincinnat*i*Easter Seals Telethons in Rochester, NY and Cincinnati*Humphrey's Concerts By The Bay*Radiothons and other events for Children's Hospital*The Fur Ball for The San Diego Humane Society and SPCA QUALIFICATIONS SUMMA RY 50 + years of broadcasting experience with AM, FM, HD radio and TV.
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