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6TH ANNUAL SAN DIEGO JANUARY 19 -20, 2019 SAN DIEGO CONVENTION CENTER WWW.TRAVELSHOWS.COM RESULTS - EVENT SUMMARY /TravelandAdventureShow @TravAdventure @TravAdventure 2019 SAN DIEGO TRAVEL & ADVENTURE SHOW Date: January 19-20, 2019 Venue: San Diego Convention Center Location: 111 W. Harbor Dr San Diego, CA 92101 Hall: F & G - 93,126 nsq. ft. THANK YOU TO OUR SPONSORS MAJOR SPONSOR: SUPPORTING SPONSOR: CONTRIBUTING SPONSORS: PHOTO BOOTH SPONSORS: GLOBAL BEATS STAGE SPONSOR: MEDIA SUPPORTER: TRAVEL INDUSTRY PARTNERS: OFFICIAL PR PARTNER: PRODUCED BY: ATTENDANCE SUMMARY ATTENDANCE SUMMARY ATTENDANCE SUMMARY: 2019 2018 TOTAL ATTENDANCE: 15,311 15,232 TRAVEL TRADE: 1,275 1,374 TRAVEL AGENTS: 391 396 PRESS: 93 96 HOUSEHOLD INCOME (HHI) ATTENDEE GENDER +74% Earn Over $100,000 (A +4% increase over 2018) $250k+ 21.4% 48% 52% $150k - $250k 19.8% $100k - $150k 32.8% $75k - $100k 12.3% $50k - $75k 10.2% <$50k 3.5% TRAVEL EXPENDITURE 2019 +76% Spend Over $5,000 on Travel 2018 (+ 5% over 2018) 30% 30% 25% 25% 20% 20% 15% 15% 10% 10% 5% 5% FOR INFORMATION ON EXHIBITING: 203.878.2577 x0 | [email protected]< $2,000 $2k- | $2.5k TRAVELSHOWS.COM - $5k - $10k+ 18 -24 25-34 35-44 45-54 55-65 65+ $2.5k $5k $10K HEADLINE SPEAKERS & STAGES In 2019, the San Diego Travel & Adventure Show Keynote Speakers Included: provided new, updated content and speakers to engage attendees. JOSH GATES The Travel Theater, where attendees go for Host, Executive inspiration and advice from travel celebrities, Producer of welcomed Discovery Channel’s Josh Gates, local Discovery Channel’s Expedition Unknown favorite Wayne Dunlap, Pauline Frommer, Peter Greenberg and Patricia Schultz. PETER GREENBERG At the Destination Theater featured 12 sessions spanning both show days provided educational Emmy Award-Winning workshops based on specific destinations. Investigative Reporter and Producer and CBS News Travel Editor On the Savvy Traveler Theater, attendees enjoyed PAULINE FROMMER 10 sessions dedicated to providing actionable advice on how to travel safer, better, and more Editorial Director of efficient. From packing tips and solo travel advice, the Frommer’s Guides and Publisher of to budget tips and travel photography, Travel & Frommers.com Adventure Show consumers packed the theater each day. WAYNE DUNLAP For those attendees searching for cultural Author Plan Your Escape® and experiences, the Global Beats Stage provided just TripAdvisor Top 25 that. With over 14 performances on the Global Travel Blogger Beats Stage, attendees got a taste of faraway cultures from around the globe. PATRICIA SCHULTZ In addition to meeting with our vendors, attendees Bestselling Author, 1,000 Places to See Before You engaged in activities such as: Die and 1,000 Places to See in The USA & Canada Before You Die + Travel Theater + Destination Theater + Savvy Traveler Theater + Global Beats Theater + Electric Bikes + Visit Redding Photo Booth FOR INFORMATION ON EXHIBITING: 203.878.2577 x0 | [email protected] | TRAVELSHOWS.COM PROMOTION SUMMARY For the 2019 Travel Show Season, the Marketing Team was tasked with not only increasing attendance, but also increasing the quality of attendees who walked through the show doors. Broadcast Television: The 2019 San Diego show’s television mix included both CBS and NBC. Between the two top stations in the market, over 595 commercials ran, complimented with digital ads from each station, resulting in 14.2 million impressions served over a 10-day flight. Radio: Between KFMB-FM, KBZT-FM, KXSN-FM, KYXY-FM and KFMB-AM, over 686 radio spots ran over the span of two and a half weeks. Nearly 4.2 million radio impressions were served, targeting commuters during peak rush hour day parts. Out of Home: Strategically placed along freeways in San Diego’s affluent pockets, 3 illuminated static billboards and 21 posters targeted affluent travelers in the San Diego area. Just under 11.5 million impressions were served to drivers traveling in both directions over a 4 week period. Digital Campaign: In addition to digital campaigns with TV and radio partners, an outside digital marketing agency, AdTaxi, put together a campaign that spanned across social media, banner ads, and search marketing. The results? Over 1 million digital impressions to qualified prospects that met the Travel & Adventure Show’s demographic. Media Coverage: In the weeks leading up to the event, various print and radio interviews were set up with exhibitors, speakers, and Travel Show Management. FOX, CBS, CW and ABC all came to the convention center throughout the weekend, while Travel Show Speakers were in-studio on various radio and television stations took place before the event. FOR INFORMATION ON EXHIBITING: 203.878.2577 x0 | [email protected] | TRAVELSHOWS.COM PROMOTION SUMMARY - CONTINUED FACEBOOK: Within the weeks leading up to, and including, the San Diego Event, the Travel & Adventure Show Facebook advertising campaign targeted San Diego- area travelers, promoting event speakers, sponsors and exhibitors. These ads reached over 600,000 people while creating just under 25,000 unique impressions. Additionally, the Travel & Adventure Show Facebook advertising campaign included a separate San Diego Event Response campaign that reached over 28,000 people, created just under 41,500 impressions and 146 event responses. TWITTER: By engaging celebrity speakers, local and national bloggers and industry professionals, @TravAdventure created over 10,600 organic impressions and engaged over 135 unique users during a one week promotional period. The San Diego hashtag, #SanDiegoTravelShow, was used INSTAGRAM: Within the weeks leading up to, and including, the San Diego Event, the Travel & Adventure Show Instagram advertising campaign targeted San Diego- area travelers, promoting event speakers, sponsors and exhibitors. These ads reached over 83,000 people while creating just under 129,000 unique impressions. TESTIMONIALS MSC Cruises Baja Norte “We’re having a fabulous show in San Diego. We are “We were very happy with the success of our island booth pleased with the floor traffic and my staff is overwhelmed concept. We described our vision to the Travel & Adventure in a positive way. San Diego provides a great audience Show staff and they made it happen. We are going to repeat for us. We are the new kids on the block and we are it in Los Angeles because it worked so well in San Diego. working to drive consumers to agencies.” The consumers in San Diego liked booking our adventures and wine country trips.” FOR INFORMATION ON EXHIBITING: 203.878.2577 x0 | [email protected] | TRAVELSHOWS.COM JOIN US NEXT YEAR IN THESE MARKETS BOSTON JANUARY 11-12, 2020 SAN DIEGO JANUARY 18-19, 2020 CHICAGO FEBRUARY 8-9, 2020 INTERESTED IN EXHIBITING/SPONSORING: LOS ANGELES P: 203-878-2577 FEBRUARY 15-16, 2020 E: [email protected] WWW.TRAVELSHOWS.COM DENVER FEBRUARY 22-23, 2020 PRODUCED BY: WASHINGTON D.C. MARCH 7-8, 2020 PHILADELPHIA MARCH 14-15, 2020 SF/BAY AREA MARCH 21-22, 2020 DALLAS MARCH 28-29, 2020 /TravelandAdventureShow @TravAdventure @TravAdventure TRAVELSHOWS.COM.
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