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THE REPORT Sands AUGUST 22, 2013 THE Sands REPORT UNIFYING THE ALT COMMUNITY How Much Is The “Right” demographics, and the winners were two Rock stations that have plenty of personality and talk: WDVE and KRXQ.” In fact, some of the most successful stations in Amount of DJ Talk? PPM markets fly in the face of the he thing about “conventional “no talk” conventional wisdom. wisdom” is that it’s often wrong. Specifically, I’m thinking about the Fred believes that it’s compelling conventional wisdom that in our content that is the key to success PPM-controlled universe, radio DJs when it comes to “jock talk.” It must entertain, inform, and con- should, “just shut up and play the music.” T nect listeners to their favorite Gene Sandbloom The truth is that we’ve heard that refrain music and communities to work from some listeners for at least the last forty well with PPM. “The challenge is striking that balance years! Further, if local DJs aren’t allowed to between allowing for more talk on the one hand, and have “personality”ı than what’s to differenti- whether the personality in question has the ability, presence, and gravitas to pull it off on the other. Not ate radio from the many other ways listeners everyone can play at that level,” Fred asserts. can obtain and listen to music? Warren Kurtzman, President and COO at Coleman “It’s interesting how conventional wisdom can become Insights notes that the general rule in PPM for music best practices—and that shouldn’t happen,” agrees con- stations is that their audience levels are higher when sultant Fred Jacobs, owner of Jacobs Media. “A few years they are playing songs versus virtually anything else they ago, Arbitron came out with its ranker for the most do—whether it be talk, information,0 or commercials. successful PPM stations in the 25 to 54 and 18 to 34 “Unfortunately, this caused some non-strategic ➠ Contact: Richard Sands (415) 383-5955 • [email protected] ©All Rights Reserved Multi Format Smash! TUNES IN 68 COU ON I NTR 1 IES # ! New Adds This Week: WRZX, KXTE, 96X, WXDX, WXEG, KRXP Already On: KROQ, Live 105, KRBZ, KDGE, KTCL, Alt Nation, Music Choice The 7th Best Selling Song This Week in the US! The biggest single of the year in the UK! Contact: Christine Chiappetta (310) 865-5373 [email protected] THE SANDS REPORT ● page 2 of 5 thinkers to conclude that the play a role in successfully answering audience doesn’t want talk, that question.” although I think that many have awoken to the mistakes in this One station that successfully initial thinking,” he states. navigates the fine line between DJ personality and “more music” is Kurtzman affirms that jocks KROQ. Operations Manager Gene who can deliver world class and/ Sandbloom tells me, “There are so or hyper local content will help many great new bands right now, their stations develop the right and radio is once again the pre-em- personality imagery. He con- inent source for discovering them. cludes, “Those jocks who can do Our jocks do a great job putting a this succinctly will be even more face on these bands. To just play all successful.” this new music without referencing it would be a lost opportunity.” It seems to me that in many ways local DJs are your secret weapon to help distinguish your station from Having said that, at KROQ they use what I think of as other stations, and from the countless other sources of more of a Top 40 approach to put a face on the bands. music. Plus, if we continually tell DJs to just shut up, “Ninety-nine percent of our breaks are over the intro how can they possibly get in their “personality”? ramps of songs, so we never stop the music,” Sandbloom says, before quickly stating, “Through an economy “They can’t, so it becomes a self-fulfilling philosophy,” of words, KROQ jocks deliver an amazing amount of answers Fred Jacobs. “If talk is limited to a point where information in these short blocks.” personality cannot come through, you’re on the road to becoming a jukebox. In a short game, that might win And it can be done. When I was doing “Hot Hits” back you some PPM months. In the longer haul—that hope- in the day, we also only talked over intros and outros of fully stations are planning for—it’s a formula for making songs. Get this: there was a seven second maximum! ıyour station obsolescent...especially among an audi- ence that is spending lots of time with media that isn’t Sandbloom continues, “Our jocks are true personalities. broadcast. What’s going to make your brand different, They live and breathe the lifestyle of our listeners, and unique, compelling? Chances are, personalities should are completely relatable. Just go to one of our ➠ THE FIRST SINGLE FROM THEIR NEW ALBUM BURIALS THE NAKED AND FAMOUS “hearts like ours” ADDED THIS WEEK ALREADY @ KBZT! 96X! TOP 25* ALT! KROQ!!! LIVE 105! ALT NATION! DEBUTS TOP 30* Follow up to X96! WHFS! KRBZ! ALT IN 1 WEEK! one of the biggest MUSIC CHOICE ALT! WMRQ! AFI WEQX! KUCD! WBTZ! ALT SMASHES WVIC! WGMP! CIMX! “17 CRIMES” of the decade, KENZ! WWCD! “YOUNG BLOOD” WBRU! WZNE! WARQ! ANOTHER HUGE ADD WEEK: Q87! KTBZ! KPNT! WRKN! KUCD! KRXP! See the epic new KRXP! KJEE! WLUM! WGMP! KJEE! ON: KROQ!!! LIVE 105! 89X! X96! KRBZ! video here: KCXX! KTBZ! KNDD! ALT NATION! KCXX! WMRQ! WZNE! FACTION! MUSIC CHOICE ALT! http://bit.ly/13xp8wr KBZT! KKDO! WMRQ! KFRR! KFRR! KRAB! WARQ! WBTZ! WWWX! KXNA! KRZQ! [email protected] [email protected] THE SANDS REPORT ● page 3 of 5 Queens of the Stone Age The Right Amount of DJ Talk (Con’t) “I Sat By The Ocean” events and you’ll see people lining up to pose with them Immediate reaction in photos. If you’re the first person to pass along from listeners! important info to your listeners, you’ll always win. If you’re talking just to fill space or stroke your ego, it’s New at WZNE! painfully obvious.” WBOS, KNDD, WKQX, KFMA, 91X, KRBZ, WWCD, KRXP, WEQX, Well, that’s in radio’s most important market. What KRZQ, WBUZ,WLUM, KCXX about DJ talk in a smaller, non PPM, market? Guy On Headlining Tour Dark from WWWX informs me that, “No one is doing character voices or wacky drops here, but we do have Over 122,000 Sold! ‘freedom breaks.’ The purpose of these breaks is to give jocks latitude to inject some personality—so they aren’t just voices reading liner cards.” Alt Doggie Corner Dark adds, “Bitching about road construction is a Brian Davis, favorite Wisconsin pastime. Although Appleton- PD at WBNQ in Oshkosh is a small market, this area has a TON of Bloomington sent me this events every weekend, plus there’s the Packer season, pic of Chuck. deer hunting, and snowmobiling...beer is also quite He’s a 6 year popular here. All fodder for talk breaks!” old Cocker Spaniel and was named Nice. I can just picture the scene there. Consultant after the Jacobs confirms it’s that localization which is the key station that ıto successful DJ “patter.” He says, “If not localized, talk Brian worked should be relevant in some way to what a listener in your at in Green Bay! Turn offs: town is thinking, living, and experiencing...just giving the Leashes and weather forecast for a different city or town every hour Miley Cyrus. isn’t being local. It’s putting yourself in the shoes of your Rush your pet pix to [email protected] listeners and reflecting that ethos in your breaks.” n Our Mailing Address: The Sands Report • 38 Miller Avenue, #469 • Mill Valley, CA 94941 SINGLE SALES THIS WEEK: 3,202 +155% “Head On” LW 1,196 2W 882 - 3W 808 ADDED: SiriusXM Alt Nation, 4W 570 - 5W 305 WWCD, WEQX, KXNA, WJSE, WTGZ, Music Choice MCU FULL U.S. HEADLINING TOUR STARTS THIS FALL ALBUM: LYRIC VIDEO: http://youtu.be/kI1PWcTe0W4 THE SANDS REPORT ● page 4 of 5 Added/New in the Top 50 VAMPIRE WEEKEND “UNBELIEVERS” ✚ WRDA-Atlanta Bastille, Lorde WLUM-Milwaukee Chvrches New Believers: KROQ KYSR, WZNE ✚ WMRQ ✚ KXNA ✚ WKZQ KROX-Austin Foals KCMP-Minneapolis ALT-J, AlunaGeorge, Cage The Elephant, PLUS THESE GUYS BELIEVE! WHFS-Baltimore MS MR, Lissie, Polica, Run The Jewels KNDD ✚ KNRK ✚ KRBZ ✚ KRZQ ✚ J. Roddy Walston and The Business ✚ ✚ ✚ ✚ Music Choice Cage The WWCD WEQX KJEE KIWR WBOS-Boston No adds Elephant, Cold War Kids ALT NATION Over 311K albums sold! WEND-Charlotte Filter, WRKN-NO Cage The Elephant, TV DEBUT CARSON DALY 3/25 Tame Impala Muse WKQX-Chicago AFI, NONONO WBUZ-Nashvile Korn, Twenty One Pilots CD102.5-Columbus No adds On tour now! 87.7-Cleveland Cage The Elephant WROX-Norfolk Avicii, Cage The Elephant, Chvrches, KDGE-Dallas Cage The Elephant Naked and Famous Live 105-San Francisco No adds KTCL-Denver Cage The Elephant WJRR-Orlando No adds The End-Seattle No adds 89X-Detroit No adds WRFF-Philadelphia Twenty One KPNT-St. Louis AFI, Alt-J Pilots WMRQ-Hartford MS MR, Vampire Sirius/XM Alt Nation Colourist, Weekend, 30 Seconds To Mars WXDX-Pittsburgh No adds Fitz & The Tantrums, Two Door Cinema Club KTBZ-Houston AFI, Alt-J, KNRK-Portland No adds Fall Out Boy 97X-Tampa No adds WBRU-Providence No adds WRZX-Indianapolis Avicii DC-101-DC No adds KKDO-Sacramento NONONO WXXJ-Jacksonville No adds Adds in selected other markets: X96-Salt Lake City NONONO KRBZ-Kansas City Arctic Monkeys WZNE-Rochester Alt-J, KBZT-San Diego American Langhorne Slim & The Law, Queens ıKXTE-Las Vegas Avicii Authors, Naked and Famous, of the Stone Age, Vampire Weekend Panic! At The Disco KROQ-L.A.
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