DOCSLIB.ORG

Who's Following Who?

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
Who's Following Who? www.lowcostandregional.com Volume 7 Issue 1 | April 2012 Who’s following who? America’s next top LCC? Revenue revamped Norwegian supersizes Belly bonus Loyalty Social security Airlines are looking to social media to drive loyalty, but they need clearly defi ned social strategies to keep up with the fast-changing attitudes of today’s traveller, discovers Keith Mwanalushi he social media evolution is creating that rewards customers with loyalty ‘TrueBlue’ will automatically deliver virtual badges and a buzz, judging by the large turnout points and special discounts. JetBlue kicked credit TrueBlue points without the need to T of attendees at the Loyalty 2012 off the programme with an offer for 25 download a separate mobile application. conference in Berlin in February. Participants TrueBlue points for each check-in made The airline indicates that unlike many apps, represented airlines from every corner via Facebook at an official JetBlue airport Go Places allows JetBlue customers to earn of the globe, including Germanwings, location. Customers who tag a friend they are rewards because it is directly tied to the Westjet, GOL and Air Uganda. The main travelling with unlock a special badge. TrueBlue loyalty programme. topics of discussion were the strategies Dave Canty, director of loyalty marketing While the JetBlue approach indicates that can be implemented to ensure loyalty at JetBlue, believes that in a world of real that social initiatives can work alongside a programmes are dynamic, fit-for-purpose time, there is greater need to engage more traditional frequent flyer programme and competitive. with customers on social platforms. “As (FFP), there is a need to be cautious, warns Increasingly, airlines are finding ways to far as fusing Facebook or any other social Ravindra Bhagwanani, managing director at drive loyalty through social media. JetBlue platform with earning and redemption Global Flight, the co-organiser of the Loyalty was one of the first airlines to harness the of TrueBlue points, our approach is on a 2012 conference. power of social interaction when it joined tactical and opportunistic basis. There may “Provided an airline has a holistic customer Twitter in May 2007. The airline now has be opportunities through partnerships for relations management approach, both can some 1.67 million followers on its account, more platform-based programmes, but as co-exist. With such an approach, social media followed closely by Southwest Airlines with the space is continually evolving, we like to can be seen as an additional communication around 1.21 million followers. be nimble enough to evoke and execute channel, which may be preferred by certain For just over a year, JetBlue has been with it,” he says. customer groups, including frequent flyers. running a social media loyalty programme Additionally, passengers can simply However, such considerations called ‘Go Places’ using Facebook. It was the check in with their mobile phone using the must always recognise first location-based social media application Facebook mobile application, and Go Places the realities.” JetBlue was one of the first airlines to enter the social media space when it joined Twitter in 2007. It now has 1.67 million followers (photo: JetBlue) 16 Low Cost & Regional Airline Business www.lowcostandregional.com − April 2012 Prague_placed.indd 1 26/08/2011 12:46 203x280 letiste batuzkari.indd 1 4.8.2011 12:07:25 Loyalty Estonian Air’s social loyalty programme rewards customers and followers for being good online advocates or brand ambassadors (photo: Bombardier) Bhagwanani refers to a recent poll 2011 the programme was awarded the ‘Best when, where they came from, and conducted by WebFlyer, an online resource Social Media Campaign’ prize at a recent measures the audience (friends and for frequent flyers, that showed that only loyalty and ancillary revenue conference in followers) and their interconnections – 4.3% of all complaints filed by customers Florida. The Tallinn-based carrier came out providing a wealth of information to were made through social media channels. on top, beating airline loyalty powerhouse the airlines. “Social media might not always be as relevant Southwest Airlines. The problem with airlines using to some frequent flyers as might be expected, “These awards confirm that Estonian Air’s Facebook and Twitter, notes Johnny Miller, considering, by definition, that they are the investment in social media prioritisation developer of the Bamboo technology, is airline’s most profitable customers. has proven correct,” said Gunnar Magi, that they never see any kind of return on “That’s why I would not go as far as saying marketing and development manager, investment from their marketing efforts. that social media changes the management Estonian Air. “Social media allows marketing Miller believes that airlines can monetise of FFPs. It might influence it, but anything efficiency and wide reach. It will continue to their social media activities. With Bamboo, else would overstate the realities – and that be the airline’s channel of choice for future airlines reach untapped audiences to is how it should be. There is no competition route launches and campaign distribution.” sell products and services, thus generating between social media and FFPs. They should So how are carriers such as Estonian a new incremental revenue stream while rather go hand in hand,” adds Bhagwanani. Air thriving on these social media sites? continuing to engage and drive sales Estonian Air is a good example. The The answer is quite simple – new social from their existing fan base. “This is why When conditions are at their worst, airline has a social loyalty programme called technologies have emerged. Estonian AirScore is beating airlines all over the AirScore, aimed at a particular demographic, for example, uses the Bamboo Social world,” Miller said. you’re at your best. but also gives the option for its more Rewards Platform. traditional EuroBonus FFP. AirScore is unique In its simplest form, Bamboo is a game in © 2012 Rockwell Collins. All rights reserved. in that it changes the idea of current loyalty which a company’s fans, or ambassadors, programmes by rewarding customers and earn and redeem points for creating more fans for being strong online advocates or awareness about them. Leveraging these How do you complete the next flight safely, even in rapidly changing conditions? At Rockwell Collins, ‘brand ambassadors’. core fans allows them to share all kinds of AirScore is a Facebook application that interactive messages with their friends on it starts by putting the vital information pilots need – Synthetic Vision, windshear, Traffic and Collision enables these brand ambassadors to earn Facebook and Twitter. The content ranges Avoidance System alerts and more – right in front of their eyes. Increased situational awareness and bonus points without having to fly. The from wall posts, invites, virtual gifts and bonus points earned can then be used when coupons, to real-time alerts, interactive operational benefits that allow for a better response to even the worst conditions. Resulting in fewer buying Estonian Air tickets or redeemed polls, videos, product information and the for prizes. Additional points are earned for latest news. delayed or cancelled flights. For more information, contact Rockwell Collins at +1 319.295.4085 sharing flight-related facts with friends. Bamboo records and measures every or visit our website at www.rockwellcollins.com. AirScore had more than 1.34 million wall impression, hit, visit, page view, click path, Canty: tactical and opportunistic (photo: JetBlue) posts in its first 10 days, and in November lead and sale. Equally, it records who did it, 18 Low Cost & Regional Airline Business www.lowcostandregional.com − April 2012 RC_HUD_LowCostRockwell_placed.indd Reg 1 Air Bus_April2012.indd 1 2/24/1228/02/2012 11:16 08:57 AM Loyalty There is potential in utilising social media, but how that fits or will fit with frequent flyers is still too early to call. From a service aspect there are opportunities “ to enhance and add to communication channels Mustafa Ozalcin, Hitit ” Whether social initiatives have a clearly number of active Twitter users that you defined strategy that is profit-oriented, follow, the sheer number of tweets that you Ozalcin: the jury’s out (photo: Hitit) rather than just publicity-focused, remains receive in an hour is tantamount to spam to be seen. Mustafa Ozalcin, director for to be honest, and after a point you just stop marketing and sales at Hitit, says the reading,” observes Ozalcin. industry is still defining such strategies. He believes that gaming platforms, such as nevertheless actively engages with the “Things are still very much in the testing those used by Estonian Air, are the connectors airline through social media. “There is an and evolution stage. There is potential in that will make social loyalty profitable for interesting potential to be exploited here utilising social media, but how that fits or will airlines, by providing opportunities for and only a few airlines have really started to fit with frequent flyers is still too early to call. reducing point liability on the balance sheet, look into that. There is something to think From a service aspect there are opportunities and generating revenue through the sale about here,” says Bhagwanani. to enhance and add to communication of points and benefits to members within a Ozalcin agrees: “This I think is the crux channels with members, particularly via gaming environment online. of the problem, and for loyalty system Twitter, and airlines like JetBlue make very Bhagwanani sees that some airlines providers like us, it creates a wealth of good use of this. But in terms of generating are attempting to monetise their social opportunity. There is no reason I can think of, revenues, which is a fundamental aim of activities, but as with any kind of activity apart from system constraints, why airlines loyalty programmes, I think the jury is still out.” aimed at the public, this contribution is cannot offer a choice of programmes to their Obviously Facebook and Twitter are hard to measure.
Load more

Recommended publications
  • 2020-Airline-Ancillary-Revenue-Loyalty-Guide-EXCERPT.Pdf
    Airline Ancillary Revenue and Loyalty Guide for 2020 The best single resource in your quest for revenue success Contents Welcome Aboard – An Introduction by Jay Sorensen ..................................................................... 6 Allegiant Flies Its Own Route to Revenue Success .......................................................................... 10 “Sometimes you eat the bear, sometimes the bear eats you” ................................................. 10 Being an ancillary revenue champ is in Allegiant’s DNA ............................................................ 11 Direct distribution makes retailing so much easier ..................................................................... 12 Baggage is a boarding breeze and a revenue boost ..................................................................... 12 The co-branded credit card is ever present and ever green .................................................... 14 “Pay Monthly” immediately stuffs shopping carts ........................................................................ 15 Allegiant sells destinations, not airline seats ................................................................................. 16 A flight is a transaction. A vacation is an experience................................................................. 17 “We model ourselves to a certain degree after Disney” .......................................................... 18 Will your airline survive and thrive? ..............................................................................................
    [Show full text]
  • Loyalty Programs: the Vital Safety Feature for Airlines to Survive COVID-19
    The current issue and full text archive of this journal is available on Emerald Insight at: https://www.emerald.com/insight/2516-8142.htm Airline loyalty Loyalty programs: the vital programs safety feature for airlines to survive COVID-19 Manuel E. Pascual Chaplin School of Hospitality and Tourism, Florida International University, Miami, Florida, USA, and Received 9 March 2021 Revised 13 April 2021 Lisa Nicole Cain Accepted 14 April 2021 Hospitality and Tourism Management, Florida International University Biscayne Bay Campus, North Miami, Florida, USA Abstract Purpose – The airline industry has been severely impacted by COVID-19 due to widespread travel restrictions. Its current response is crucial to ensure continued operations after the global pandemic is resolved. One resource the airlines are leveraging is loyalty programs. This study aims to examine the viability of leveraging loyalty programs in times of crisis. Design/methodology/approach – This study employs a case study methodology to examine how one company, American Airlines, has used its loyalty program to survive a pandemic and alleviate the financial costs associated with limited and restricted travel. Findings – American Airlines’ AAdvantage loyalty program structure may be used as a benchmark to understand how airlines can anchor their loyalty base to reinvigorate travel interest and use these programs as safeguards in critical instances that may arise in the future. Research limitations/implications – The case was bound by the fact that the pandemic was still a threat during the time of analysis. The findings of this case study go beyond the airline industry and may inform other hospitality and tourism organizations on the benefits of loyalty programs in times of financial distress.
    [Show full text]
  • Ideaworks Announces Client Relationships in the Travel and Cons
    Contact: Jay Sorensen For inquiries: 414-961-1939 Jay @ IdeaworksCompany.com Southwest, JetBlue Lead Average Reward Price Rankings Among Five Major US Frequent Flyer Programs Switchfly Reward Seat Availability Survey finds that pay-with-points change still yields similar reward price rankings. August 22, 2016, Shorewood, Wisconsin ─ Low-cost carriers Southwest and JetBlue continue to offer US flyers the lowest average reward seat pricing, despite an industry shift to dollar-based rather than mileage-based loyalty points accrual. The rankings for the two airlines mirror the results from 2015—and from the year before, when miles flown was the universal accrual method. These findings derive from the IdeaWorksCompany annual Switchfly Reward Seat Availability Survey. In May the firm released reward seat availability rankings for 25 of the world’s largest airlines. Today's analysis features average reward prices associated with US frequent flyer programs that use ticket prices, rather than miles flown, as an accrual method. Among these programs, the pay-with-points method used by Southwest and JetBlue yielded lower prices for short and medium haul reward travel. Until recently, American, Delta, and United based accrual on the distance flown—like most major airlines around the world. Now this is changing to a revenue-based method similar to JetBlue and Southwest. Among low economy fare passengers, who don’t have elite tier status, JetBlue's TrueBlue and Southwest's Rapid Rewards programs offer higher accrual at 6 points per dollar compared to the rate of 5 miles per dollar offered by the others. This is combined with lower average reward prices, Southwest being the lowest at 10,182 points per roundtrip reward.
    [Show full text]
  • Aviation Industry Leaders Report 2021: Route to Recovery
    The Aviation Industry Leaders Report 2021: Route to Recovery www.aviationnews-online.com www.kpmg.ie/aviation KPMG REPORT COVERS 2021.indd 1 20/01/2021 14:19 For what’s next in Aviation. Navigating Change. Together. Your Partner For What’s Next KPMG6840_Aviation_Industry_Leaders_Report REPORT COVERS 2021.indd 2021 2 Ads x 4_Jan_2021.indd 4 19/01/202120/01/2021 15:37:29 14:19 CONTENTS 2 List of 10 Regional Review 24 Airline Survivorship 36 Return of the MAX 54 Chapter Four: The Contributors and Post-Covid World Acknowledgements Chapter One Assessing which Boeing’s 737 MAX incorporates a regional airlines will survive the aircraft was cleared for The recovery from 4 Foreword from Joe review of the aviation immediate health crisis return to service after the devastation the O’Mara, Head of market. and the subsequent the US Federal Aviation coronavirus pandemic Aviation, KPMG recovery period has Administration officially has wrought on the 18 Government rescinded the grounding world is expected to be Ireland become an essential Lifelines skill for lessors, lenders order. Industry experts slow but how will the 6 Chapter One: and suppliers. discuss the prospects new world environment This section takes a for the aircraft type and impact demand for air Surviving the Crisis deep dive into the levels 28 Chapter Two: Fleet how it will be financed. travel. This chapter also of government support considers the impact This chapter considers Focus for the aviation industry 44 Chapter Three: The of climate change the macroeconomic and around the world and Airlines are likely to Credit Challenge concerns on the aviation geopolitical shock of the considers its impact emerge from the crisis coronavirus pandemic industry.
    [Show full text]
  • POINTS INTERNATIONAL LTD. (Translation of Registrant's Name Into English)
    OMB APPROVAL OMB Number: 3235-0116 Expires: March 31, 2011 Estimated average burden hours per response 8.7 UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 6-K REPORT OF FOREIGN PRIVATE ISSUER PURSUANT TO RULE 13a-16 OR 15d-16 UNDER THE SECURITIES EXCHANGE ACT OF 1934 For the month of September, 2010 Commission File Number 000-51509 POINTS INTERNATIONAL LTD. (Translation of registrant's name into English) 171 John Street, 5th Floor, Toronto, Ontario, M5T 1X3, Canada (Address of principal executive offices) Indicate by check mark whether the registrant files or will file annual reports under cover of Form 20-F or Form 40-F. Form 20-F [X] Form 40-F [ ] Indicate by check mark if the registrant is submitting the Form 6-K in paper as permitted by Regulation S-T Rule 101(b)(1): [ ] Note: Regulation S-T Rule 101(b)(1) only permits the submission in paper of a Form 6-K if submitted solely to provide an attached annual report to security holders. Indicate by check mark if the registrant is submitting the Form 6-K in paper as permitted by Regulation S-T Rule 101(b)(7): [ ] Note: Regulation S-T Rule 101(b)(7) only permits the submission in paper of a Form 6-K if submitted to furnish a report or other document that the registrant foreign private issuer must furnish and make public under the laws of the jurisdiction in which the registrant is incorporated, domiciled or legally organized (the registrant's "home country"), or under the rules of the home country exchange on which the registrant's securities are traded, as long as the report or other document is not a press release, is not required to be and has not been distributed to the registrant's security holders, and, if discussing a material event, has already been the subject of a Form 6-K submission or other Commission filing on EDGAR.
    [Show full text]
  • Rewards Programs Reference Sheet Updated: 12/7/2020 9:11 AM 1
    Rewards Programs Reference Sheet Updated: 12/7/2020 9:11 AM Airline Reward Programs Carrier Remarks • Starting November 8, 2020 Air Canada will be announcing more information regarding the Aeroplan program. • Beginning later in 2021, earn based on the amount you pay for your ticket instead of Air Canada the numbers of miles you fly. That is why Aeroplan Miles will be called Aeroplan points! • Aeroplan Elite Status Members can enjoy special privileges and benefits. • Alaska Airlines Mileage Plan miles expire after two years of account inactivity. • Members who purchased tickets with miles and have canceled or will cancel their flights between March 1 and December 31, 2020, will have the credits reimbursed into their accounts. • Those credits will have an extended expiration date of July 5, 2021, for travel through May 31, 2022. Alaska Air Lines • Members who earned credits before March 1, 2020, will have their booking expiration dates extended by six months. • Mileage Plan members will have their elite statues extended through December 31, 2021. • Miles earned between January and April 2020 will be rolled into 2021 to help members requalify for elite status in 2022. • American Airlines AAdvantage, miles set to expire on or before December 31, 2020, will now expire on January 1, 2021. • Members whose elite statuses expire on January 31, 2021, will have their statuses American Airlines extended through January 31, 2022. • The threshold to qualify for each elite status in 2020 has been reduced by up to 50%. • All elite qualifying miles, segments and dollars earned from October through December 2020 will count towards the 2021 requirements.
    [Show full text]
  • Ideaworks Announces Client Relationships in the Travel and Cons
    Contact: Jay Sorensen For inquiries: 414-961-1939 Jay @ IdeaworksCompany.com Low Fare Airlines Offer Better Reward Seat Availability While Traditional Carriers Provide Mixed Results The IdeaWorks Company releases results from the 2nd annual ezRez Reward Seat Availability Survey. May 26, 2011, Shorewood, Wisconsin - - Less might mean more to savvy travelers when they compare the generosity of frequent flier programs. Customers of low fare airlines will be pleased by top rankings in the 2nd annual ezRez Reward Seat Availability Survey. Members in the programs operated by traditional airlines may need to place more value in benefits beyond free travel when choosing a favorite frequent flier program. Low fare airlines GOL, Southwest Airlines, Air Berlin, and Virgin Australia filled the top four slots in reward survey results for 2011. GOL, which calls itself the largest low cost and low fare carrier in Latin America, topped the rankings with an unmatched level of reward bliss; an astounding 100 percent of survey queries yielded two or more reward seats. And US-based Southwest Airlines matched its 2010 standing with a survey result of 99.3 percent reward seat availability. The average among the six low fare airlines in the survey was 85.6 percent and is significantly above the 62.9 percent calculated for the other 18 carriers in the survey group. Consumers realize there is no free lunch. Low fare airlines are generous with reward seats while offering bargain prices. Traditional airlines are seemingly more stingy with rewards but offer other benefits such as entry to airport lounges, upgrades to premium cabins, and access to worldwide flight networks.
    [Show full text]
  • Points.Com Introduces Loyalty Points Transfer and Gift Registry to Jetblue's Trueblue Members
    December 19, 2011 Points.com Introduces Loyalty Points Transfer and Gift Registry to JetBlue's TrueBlue Members JetBlue's TrueBlue Members Benefit From New Ways to Engage With Their Points and to Create Wish Lists TORONTO, Dec. 19, 2011 (GLOBE NEWSWIRE) -- Points International Ltd. (Nasdaq:PCOM) (TSX:PTS), owner and operator of the world's leading loyalty reward program management platform, www.Points.com, has expanded its partnership with JetBlue Airways' customer loyalty program, TrueBlue. In addition to trading, buying, and gifting points, customers now have two more ways to benefit from their TrueBlue membership: the ability to transfer points and create gift registries to receive points for that special event. "JetBlue's reputation precedes itself for a reason: the airline provides top-notch service for their customers, from the on-board seatback TVs to the points that do not expire," said Rob MacLean, CEO of Points.com. "Points.com is pleased to help JetBlue improve upon those offerings for the members of the airline's esteemed TrueBlue program." "The ability to easily transfer points is an enhancement that our TrueBlue members have been asking for, and we're pleased to have an answer with the help of Points.com," JetBlue's Director of Loyalty Marketing Dave Canty said. "Bringing our customers new and innovative ways to interact with their points, including a fun gift registry option, is just another example of how we aim to deliver the best possible customer experience." With the Transfer add-on, TrueBlue members can help friends and family members reach their reward goals faster by seamlessly transferring points between one another.
    [Show full text]
  • JD Power 2017 Airline Loyalty Program Satisfaction Studysm
    Airline Loyalty Program Customers Crave More than Just Miles, J.D. Power Finds JetBlue Airways TrueBlue Loyalty Program Ranks Highest in Overall Customer Satisfaction COSTA MESA, Calif.: 15 Nov. 2017 — Airline loyalty rewards program benefits that extend beyond airline services and ticket fees have a significant effect on customer satisfaction, according to the J.D. Power 2017 Airline Loyalty Program Satisfaction Study,SM released today. Overall satisfaction is considerably higher among program members earning rewards in restaurants, product purchases, and car rentals than among those just earning airline flights alone. The study measures member satisfaction with airline loyalty and rewards programs based on four factors (in order of importance): earning and redeeming rewards; program benefits; account management; and member communication. Satisfaction is measured on a 1,000-point scale. “As loyalty programs have exploded in popularity over the past several years, airline loyalty program managers understand the critical role that ancillary benefits that fall outside the airline industry can play and they devote careful attention to partners included in their programs,” said Michael Taylor, Travel Practice Lead at J.D. Power. “Flexibility in how miles are redeemed is valued by members. After all, if you win a pie-eating contest, you may want to be rewarded with something besides another pie.” Following are some key findings of the study: • Frequent fliers want more than miles: Overall satisfaction increases by 77 points when airline loyalty members earn rewards in restaurants. Rewards for product purchases result in a satisfaction increase of 68 points and car rentals result in an increase of 69 points.
    [Show full text]
  • Points, Pillows and Porsches: Hotel and Car Rewards at the Top 30 Airlines
    Need new cover – placeholder only Issued 04 March 2014 Points, Pillows and Porsches: Hotel and Car Rewards at the Top 30 Airlines Flying high beyond the bare essentials of reward tickets and upgrades. Contents Frequent flier members like plenty of product on the shelves ................................................................... 5 Car rental and hotel rewards also address a business need ....................................................................... 6 The top 30 list represents the world’s largest airlines ................................................................................. 7 Car and hotel rewards go beyond rewarding . to fulfilling dreams .................................................... 10 United is a car and hotel reward innovator ................................................................................................. 11 Reward complexities rob consumers of convenience ............................................................................... 13 “Entertainment, customer service and value for money . .” .................................................................. 15 Disclosure to Readers of this Report IdeaWorksCompany makes every effort to ensure the quality of the information in this report. Before relying on the information, you should obtain any appropriate professional advice relevant to your particular circumstances. IdeaWorksCompany cannot guarantee, and assumes no legal liability or responsibility for, the accuracy, currency or completeness of the information. The views expressed
    [Show full text]
  • Nearly Half of Airline Loyalty Program Members Still Don't Know How to Redeem Rewards, J.D. Power Finds Jetblue Airways Trueb
    Nearly Half of Airline Loyalty Program Members Still Don’t Know How to Redeem Rewards, J.D. Power Finds JetBlue Airways TrueBlue Loyalty Program Ranks Highest for Third Consecutive Year COSTA MESA, Calif.: 6 Nov. 2019 — Many airline loyalty programs are failing to deliver on their intended purpose because members do not understand how to redeem the awards they accumulate. According to the J.D. Power 2019 Airline Loyalty Program Satisfaction Study,SM released today, nearly half (45%) of program members say they do not understand how to redeem their miles and/or points. This lack of understanding has a significant negative effect on overall customer satisfaction. “This is the third year in a row that we’ve seen airline loyalty program customer satisfaction hampered by a widespread lack of understanding of how to extract the most value from the programs,” said Michael Taylor, Travel Intelligence Lead at J.D. Power. “Many airlines are evaluating the success of their loyalty programs based on dollars spent by travelers rather than on miles flown. That’s a significant shift away from rewarding frequent travelers and toward rewarding high spenders.” Following are some key findings of the 2019 study: • Lack of understanding program details negatively affects satisfaction: While overall industry satisfaction increases to 789 (on a 1,000-point scale) from 776 in 2018, airline loyalty program member satisfaction climbs 135 points when members understand how to redeem points and increases 129 points when members understand how to earn points. Yet, nearly half (45%) of general loyalty program members say they do not completely understand how to redeem rewards and 43% say they do not fully understand how to earn miles/points.
    [Show full text]
  • Silver Airways Starts Service to Nassau, Bahamas from Four Florida Cities: Tampa, Jacksonville, Fort Myers, West Palm Beach
    Media Contact: Misty Pinson 954-292-8169 [email protected] Silver Airways Starts Service to Nassau, Bahamas from Four Florida Cities: Tampa, Jacksonville, Fort Myers, West Palm Beach Fares from $69* (including taxes and fees) available at silverairways.com Fort Lauderdale, Fla. (May 26, 2016) –Silver Airways today further expanded its already extensive Bahamian network with nonstop service to Nassau from four Florida cities, including Tampa, Jacksonville, Fort Myers, and West Palm Beach. To celebrate the new routes to/from Nassau, Silver Airways is offering the following fares available at silverairways.com through 11:59 pm ET on June 20, 2016, for travel on/before August 15, 2016: • $69* (one way, including taxes and fees) from West Palm Beach (PBI) to Nassau (NAS) • $79* (one way, including taxes and fees) from Fort Myers (RSW) to Nassau (NAS) • $89* (one way, including taxes and fees) from Jacksonville (JAX) to Nassau (NAS) • $99* (one way, including taxes and fees) from Tampa (TPA) to Nassau (NAS) As the airline of choice for Florida and the Bahamas, Silver Airways offers more flights within Florida and between Florida and the Bahamas than any other airline. For complete details, reservations and to receive email updates on Silver’s special offers, visit silverairways.com. “As the airline of choice for Florida and the Bahamas, we are thrilled to continue our commitment in serving travelers by growing our core markets in Florida and the Bahamas, and returning service to Nassau,” said Silver Airways President and CEO Sami Teittinen. “We are excited to welcome Silver Airways back to LPIA and we look forward to providing visitors travelling from Fort Meyers, Tampa, Jacksonville and West Palm Beach, Florida with an extraordinary first and last impression of Nassau,” said Vernice Walkine, President and CEO of Nassau Airport Development Company Ltd.
    [Show full text]