Improving Video Production
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CASE STUDY Intel® Core™ i7 Processors Performance Notebooks: Video-Intensive Computing Improving Video Production Intel® Core™ i7 notebooks help directors edit and share creative content on location with leading performance capabilities, improved graphics, and increased energy efficiency. For content creators who rely on unparalleled performance to create, edit, and share stunning visual effects at high resolutions, traditional processors can produce significantly slower performance speeds. Showreel director Eric Jackson found that notebooks powered by the Intel® Core™ i7 processor accelerate performance speed and on-set graphic capabilities, giving him more time to push his imagination to the limit. CHALLENGES • Increase conversion speed. Enhance video conversion to create, edit, and share content with clients on location. • Strengthen image quality. Produce sharper and richer pictures with on-set graphic integration. • Improve power efficiency. Lower average power output, saving battery life for data-intensive applications. SOLUTION • Intel Core i7 processors. Showreel director Eric Jackson integrated off-the-shelf notebooks powered by Intel Core i7 processors to streamline the entire production process and solve on-set collaboration challenges. IMPACT • Accelerated performance. The Intel Core i7 processor with Intel® Quick Sync Video1 enables Showreel to work more efficiently on set with clients to get it right the first time. • Enhanced media and graphics. Intel® Clear Video HD2 enhances visual quality and color fidelity while allowing on-set graphic integration. Showreel is an award-winning, • Extended battery life. The Intel Core i7 processor uses Power Aware Interrupt Routing for increased power savings, resulting in lower idle power output that saves full-service production company energy for more demanding applications. based in Hollywood that specializes in producing high- Whether they are converting video, In the past, video production required composing audio, or editing images, many multiple “shoots” to ensure graphics and end corporate videos. content creators rely on speed and mobility framing contained the necessary visual to deliver first-rate videos with faster quality and color fidelity to produce a turnaround times. sharper, smoother, and richer picture. For director Eric Jackson, multiple shoots and Directors are working at higher resolution the inability to edit and collaborate on and quality levels to deliver high-impact location limited creativity. “There were video content that connects any message things we just couldn’t do, like graphics to any audience, taking viewers and and framing effects work. We would shoot production to the next level. This requires it several different ways, hoping things no-compromise performance to edit visual came together,” says Jackson. “We didn’t effects, enhance collaboration, and reduce have the ability to instantly see our work interruptions to the creative process in a and adjust.” mobile environment. Additional problems arose, such as the increased speed for the most demanding inability to use simple motion graphics tasks. “The Intel Core i7 processor and integrate them as part of the scene, has breakthrough media processing or smooth out camera shake. “These were capabilities that speed up our software, things we had to do after production saving us time and our clients money,” was over and we were back at the studio says Jackson. editing,” says Jackson. “The flexibility to With more demanding tasks, Intel Hyper- see, edit, and share our work with the Threading Technology4 kicks in to provide customer was just not there.” an increase in multitasking capabilities, enabling each processor core to handle Boosting Performance Speeds multiple applications at once. This allows Notebooks with Intel Core i7 processors the Intel Core i7 processor to integrate deliver cutting-edge performance for those video conversion technology, accelerating on the go. Jackson and his production the editing and sharing of videos while crew use a wide range of Windows*-based other programs are up and running. “The notebooks, as well as Apple MacBook faster I can process data and media, the Pro*. One thing they all have in common is more time I have to be creative. Intel® increased performance with Intel® Turbo technology is a big part of that equation,” 3 Boost Technology 2.0 , part of the Intel says Jackson. Core i7 processor. Showreel runs a variety of video Expanding Graphics Handling production and editing software, including Intel Clear Video HD produces increased Final Cut Studio Pro* supported by Adobe visual quality and color fidelity After Effects*, Adobe Photoshop*, and enhancements for HD playback. The result Adobe Illustrator*, which they use on set is a sharper, smoother, and richer picture. for instant editing and sharing. The Intel “Now I can integrate the graphics as part Core i7 processor increases performance of the scene and composite the scene when the notebook demands it. Using on set, saving a tremendous amount of multiple algorithms, Intel® Turbo Boost time,” says Jackson. “Enhanced graphics Technology 2.0 effectively manages capabilities are there and ready for me current, power, and temperature to when I need them. The Intel Core i7 maximize performance and provide processor handles analysis so fast we don’t have to think twice about doing this on location. Basically it’s an insurance policy for our creative ideas.” “Enhanced graphics capabilities are there and ready for me when I need them. The Intel® Core™ i7 processor handles analysis so fast we don’t have to think twice about doing this on location. Basically it’s an insurance policy for our creative ideas.” – Eric Jackson Director, Showreel 2 Increasing Energy Efficiency Unlocking Creativity SPOTLIGHT ON SHOWREEL Projects require faster CPU performance Jackson believes that the increased Showreel is an award-winning, full-service to handle each step of the production performance capabilities that the Intel production company based in Hollywood, process. Conserving power and enhancing Core i7 processor and enhanced built-in California, that specializes in producing battery life is crucial to extending creative visuals offer will help content creators corporate videos and branded video workflow in a mobile environment. The capture their creative spark, resulting content. Showreel uses broadcast Intel Core i7 processor takes advantage of in higher-quality video content. “What quality production styles and cinematic integrated Power Aware Interrupt Routing an opportunity for the aspiring content techniques to produce visually stunning for increased power savings, resulting creator—the talent that will surface in videos that deliver high-impact messages. in lower idle power output that saves the next few years will raise the bar for energy for more demanding applications. the global content creation community,” SPOTLIGHT ON ERIC JACKSON “Portability is not just a luxury, it’s a vital says Jackson. As Showreel’s award-winning director part of our workflow,” says Jackson. for the past 17 years, Eric Jackson has Find the Intel® Core™ i7 processor masterfully created corporate videos Keeping You in the Moment that is right for your business. and branded video content for Fortune The Intel Core i7 processor helps shorten Contact your Intel representative 500 companies and advertising agencies. the long music library load times that occur or visit http://intel.ly/KYc22j for Eric’s ability to understand a company’s with traditional processors. “For me, product information. image and brand, and then capture it composition is a creative flow. My Core i7 on screen is what sets Showreel apart notebook minimizes latency, which means from the competition. I can have all of my effects working while I’m playing. Having all of this available FEATURED TECHNOLOGIES on a notebook is huge,” says Evan Hess, Intel® Turbo Boost Technology 2.03— Showreel music composer. “Intel has Dynamically increases the Intel® Core™ i7 leveled the competitive landscape of the processor frequency, providing a burst music industry by delivering best-in-class of speed for data-intensive applications. performance for music creation to anyone, anywhere.” Intel® Hyper-Threading Technology4— Effortlessly moves between applications with smart (4-way/8-way/12-way) multitasking capabilities while each processor core is simultaneously handling two things at once. Intel® HD Graphics 4000—Provides brilliant images and colors, while reducing both power consumption and cost. The suite includes: • Intel® Quick Sync Video1—Delivers fast conversion of video for portable media players, online sharing, and video editing. • Intel® Clear Video HD2—Visual quality and color fidelity enhancements for HD playback. • Intel® Advanced Vector Extensions— Improving software performance for floating point-intensive applications. 3 SOlution Provided By: 1, 2. (Built-in Visuals) Built-in visual features are not enabled on all PCs and optimized software may be required. Check with your system manufacturer. Learn more at http://www.intel.com/go/biv. 3. (Turbo) requires a system with Intel® Turbo Boost Technology. Intel® Turbo Boost Technology and Intel® Turbo Boost Technology 2.0 are only available on select Intel® processors. Consult your PC manufacturer. Performance varies depending on hardware, software, and system configuration. For more information, visit http://www.intel.com/go/turbo. 4. (HT) Available on select Intel® Core™ processors. Requires an Intel® HT Technology-enabled