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schibsted.com

company overview and on-line statistics

NEWSPAPERS TV/FILM MULTIMEDIA Annual Accounts 1999 "schibsted.com"

Scandinavia Online ' on-line activites Schibsted Multimedia

• SOL 64% • .no 100% • Hugin AS 30% • SOL 50% • VG.no 100% • TicNet AB 50% • SOL Denmark 86.5% • .se 100% • Startsiden 32% • Svenska .se 74% • SOL Børs 51% • Bokkilden AS 100% • Alt om København 49% • Alt om 100% • Lommelegen AS 18% • Skiinfo 11% • Filminfo AS 66% • Ecomda/Referanse 38% • Imedia AS 50% • Musikklink.com 100%

NEWSPAPERS TV/FILM MULTIMEDIA Annual Accounts 1999 Scandinavia Online

Scandinavia Online AS 64% 64%

Infostream (OSE: INF) 9% 5.8% Reisefeber * 14.25% 36% Billettservice AS 17% 10.9% SOL Børs AS 45.0% 51% Schibsted owns 56% of ”Pan-SOL” Nettmarked (Netbonus)* 36% 57% Bid2Day* 24% 38% Freetrax* 10.4% 12.4% Radio SOL 49.0% 31.4% "SOL OY" 100% 100% Scandinavia Online AB 50% 50%

86.5% 86.5% Scandinavia Online AS DK Netbonus Holding AB* 36% 57% Avanza AB (Inside) 11% 6% Reisefeber* 14.25% 36% Resfeber* 28% 36% Bid2Day* 12% 38% Bilguiden/Bilweb AB 53% 27% Billettnet 0% (royalty agr.) Bid2Day AB* 24% 38% Netbonus AS* 18% 57% Freetrax* 7.2% 12.4% Freetrax* 2.4% 12.5% Netstationen AS 50% 43.25% left column; ownership right column: Schibsted’s total ownership

NEWSPAPERS TV/FILM MULTIMEDIA Annual Accounts 1999 Newspapers’ on-line activities

Aftenposten Aftonbladet Aftenposten Interaktiv 100% 100% Net2 Interactive 12% 41% Aftonbladet Hierta AB 100.0% 100% FINN 62% 73% Aftonbladet Nya Medier AB 100% 100% Hierta Venture AB 90% 90% Top Jobs.se 25% 23% VG Leknet 8.7% 8% VG på nett 100% 100% Bidlet 12% 11% VG TopJobs AS 49% 49% Adress Direkt 48% 43% Top Jobs on the net plc 1.2% 3% NA SDA Q; TJOBS Boomeranger 30% 27% Co-shoppers 40% 36% Top Jobs on the net plc 2% 3.2 % NA SDA Q:TJOBS Svenska Dagbladet 74% 74% SvD Venture AB 100% 74 % Kompetensguiden.net 10% 7.4 % Intersearch 20% 14.8 %

left column; ownership right column: Schibsted’s total ownership

NEWSPAPERS TV/FILM MULTIMEDIA Annual Accounts 1999 Schibsted Multimedia AS

Imedia AS 50% Telenor 50% 50% Hugin AS 30% 30% Alt om København AS 49% 49% Allt om Stockholm AB 100% 100% Startsiden 32% Telenor 36% 32% Kvinneguiden AS 75% 24% Lommelegen AS 18% 18% Skiinfo 11% 11% Musikklink.com 100% 100% SOL Børs 22.5% 51% Sch. Interactive Studio AS 100% 100% Bokkilden AS 100% 100% Filminfo AS 66% 66% Ecomda GmbH 38% 38% Referanse 100% 38% Sch. Interaktive AB 66% Telenor 34% 66% Ticnet AB 75% 50%

left column; ownership right column: Schibsted’s total ownership

NEWSPAPERS TV/FILM MULTIMEDIA Annual Accounts 1999 Fact sheet Scandinavia Online AS

Founded 1995 (Schibsted Nett merged with SOL 1996) Business: Portal with search engine Kvasir Employees as of December 1999 47 Unique visitors December 1999 1.1 mill. (calculated) Pageviews December 1999 60 mill. (not counting homepages) Registered members 126 000 by December 1999 Turnover 31.12.1998* 93.5 MNOK Turnover 31.12.1999* 183,6 MNOK Relative position Leading in Norway URL: www.sol.no www.kvasir.no

* including profit from sale of shares

NEWSPAPERS TV/FILM MULTIMEDIA Annual Accounts 1999 Fact sheet Scandinavia Online AB

Founded 1998 Business Portal with search engine Evreka Employees as of December 1999 76 Unique visitors December 1999 1 916 000 Pageviews December 1999 96 million Registered members 220 000 (December 1999) Turnover 31.12.1998 34,5 MSEK Turnover 31.12.1999 54,1 MSEK Relative position No 2 in Sweden URL: www.passagen.se www.evreka.se

NEWSPAPERS TV/FILM MULTIMEDIA Annual Accounts 1999 Fact sheet Scandinavia Online AS (DK) inkl. Netstationen*

Founded 1998 Business Portal with search engine Kvasir Employees as of December 1999 34 Unique visitors December 1999 913 000 Pageviews December 1999 13.5 mill. Registered users/subscribers Dec. 1999 Mail: 108 000/ComOn: 11 000 Turnover 31.12.1998 4.5 MDKK Turnover 31.12.1999 9,9 MDKK Relative position No 3 in Denmark (incl. Netstationen) URL: www.sol.dk www.netstationen.dk www.kvasir.dk

*Netstationen is not included in the accounts

NEWSPAPERS TV/FILM MULTIMEDIA Annual Accounts 1999 Fact sheet SOL owned companies Bid2Day Netbonus Holding Founded Founded 1999 (launch Jan. 2000) 1999 Business Business Auction site Discount Clup Employees Employees: 20 13 Members/customers Dec.. 99 Unique visitors December 1999 48 000 (S) 10 000 Turnover 1999 ) Members 55 000 (Feb. 2000) 13 MSEK (memberships URL www.nettmarked.com (N) URL www.bid2day.com http//netbonus.passagen.se www.bid2day.se www.n1marked.dk www.bid2day.dk Member potential (will be offered membership through customer loyalty programmes); over 500 000 Bilguiden AS /Bilweb AB Founded Reisefeber 1998 Founded 1996 Business Travelagent/Portal Business Automobile site Employees 13 Employees 8 Members 60 000 in Scandinavia Unique visitors (average/month) 200 000 Unique visitors 140 000 Dec.99 in S Pageviews (average/month) 5 mill. Relative position No 1 S, leading N, DK Turnover & ad. rev.31.09.99 N:2.3 - S:2,0 MNOK URL www.reisefeber.no Relative position Leading in N & S www.rejsefeber.dk www.resfeber.se URL www.bilweb.se www.bilguiden.no Most visited Scandinavian travelsite, also leading in terms of www.bilguiden.com tickets sold on-line Strong increase in ticketsales Q 4 99 www.bilguiden.dk

NEWSPAPERS TV/FILM MULTIMEDIA Annual Accounts 1999 Fact Sheet SOL owned companies Billettservice AS Avanza Founded 1997 Employees 30 Business On-line stockbroker Business Ticket sales Employees 25 2 mill tickets anually (N) Unique visitors Dec.1999 79 000 URL www.billettservice.no Relative position No. 3 Sweden URL www.avanza.com

Freetrax Radio SOL Founded 1999 Founded 2000 Business Digital music site Business Radiostation URL www.freetrax.com URL www.sol.no

Cooperates with Universal and Warner, catalogue with more than 200 artists from 10 countries. More than 700 000 musicfiles has been downloaded since the beginning in September 1999

NEWSPAPERS TV/FILM MULTIMEDIA Annual Accounts 1999 Fact sheet - Aftenposten Interaktiv

Business On-line Employees 15.5 Unique visitors December 1999 480 000 (calculated) Pageviews average Q4 1999 267 000 daily/1 867 000 weekly Turnover 31.12.1998 14,6 MNOK Ad revenue 31.12.1998 9.4 MNOK Turnover 31.12.1999 12,5 MNOK Ad revenue 31.12.1999 5,2 MNOK Relative position No 2 on-line newspaper in Norway URL: www.aftenposten.no

NEWSPAPERS TV/FILM MULTIMEDIA Annual Accounts 1999 Fact sheet Aftenposten Interaktiv

Founded 2000 Finn Net2 Founded 1993 Business Portal Classifieds Business Porta/Tekst TV Employees 12 Unique visitors Dec. 99 442 000 (calculated) Unique visitors Q 4 1999 218 000 (calc. month) Turnover 31.12.98 53 593 290 Pageviews week 52 1999 457 000 Ad.revenue 31.12.98 42 014 891 Relative position No 1 in Norway Turnover 31.09.99 53 286 612 URL www.finn.no Ad. revenue 31.09.99 41 500 401 Relative position No. 1 on-line TV in N FINN AS established 1.1.2000. Earlier on this was an integrated part of the newspapers that own Finn. URL www.tv2.no

NEWSPAPERS TV/FILM MULTIMEDIA Annual Accounts 1999 Fact sheet VG på nett

Business: On-line newspaper Employees: 30 Unique visitors December 99: 970 000 Turnover 31.12. 1998 8.7 MNOK Ad revenue 31.12.1998 6.7 MNOK Turnover 31.12.1999 13.4 MNOK Ad revenue 31.12.1999 11,2 MNOK Relative position No. 1 on-line newspaper in Norway URL: www.vg.no

NEWSPAPERS TV/FILM MULTIMEDIA Annual Accounts 1999 Fact sheet VG på nett Top Jobs

Founded 1999 Business Job search Employees 4 URL www.topjobs.no

NEWSPAPERS TV/FILM MULTIMEDIA Annual Accounts 1999 Fact sheet Aftonbladet

Business On-line newspaper Employees 45 Unique visitors December 1999 1 322 000 Pageviews Dec. 1999 43.3 mill. Turnover 31.12.1998 21.2 MSEK Ad.revenue 31.12.1998 21.2 MSEK Turnover 31.12.1999 46,5 MSEK Ad.revenue 31.12.1999 44,4 MSEK Relative position No. 1 on-line newspaper in Sweden URL: www.aftonbladet.se

NEWSPAPERS TV/FILM MULTIMEDIA Annual Accounts 1999 Fact sheet Aftonbladet Hierta Venture AB Leknet Founded 1998 Business On-line toy store Founded 1999 Unique visitors Dec. 1999 67 000 Busines Holding company Pageviews Dec. 1999 525 547 Resultat før skatt 1999 34.7 MSEK URL www.leknet.se

Offers a large and varied selection of toys in their on-line store with a genuine and personal touch. Voted one of the 15 Venture company with primary focus on the Internet best e-commerce sites by Forrester research Boomeranger Topjobs Founded 1999 Business On-line travel agent Business Job search URL www. boomeranger.se Unique visitors Dec. 1999 79 000 Pageviews Dec. 1999 1.26 mill. Relative position Leading in S URL www. topjobs.se

NEWSPAPERS TV/FILM MULTIMEDIA Annual Accounts 1999 Fact sheet Aftonbladet Adress direkt Bidlet Founded 1999 Founded 1999 Business develop commercial Business Auction (e-commerce) on-line based direct- Unique visitors Dec. 1999 266 000 marketing services via e-mail registers Pageviews Dec. 1999 5.2 mill Interested ocnsumers: 120 000 Relative position No. 1 e-commerce (S) Relative position leading URL www.bidlet.se www.eannons.se URL www.adressdirekt.se www.kupongdirekt.se Both commercial and private clients Co-shoppers

Business Co-shopping

Opens March

NEWSPAPERS TV/FILM MULTIMEDIA Annual Accounts 1999 Fact sheet Svenska Dagbladet

Business On-line newspaper Unique visitors December 1999 177 000 Pageviews December 1999 985 104 (page impressions) Turnover 31.12.1998 8.2 MSEK Ad revenues 31.12.1998 6 MSEK Turnover 31.12.1999 11.2 MSEK Ad revenues 31.12.1999 8.8. MSEK URL: www.svd.se

NEWSPAPERS TV/FILM MULTIMEDIA Annual Accounts 1999 Fact sheet Svenska Dagbladet SvD Venture AB Kompetensguiden

Business Business Venture company Guide - education on-line investments URL www.kompetensguiden.net

Intersearch

Business On-line recruitment

NEWSPAPERS TV/FILM MULTIMEDIA Annual Accounts 1999 Fact sheet Schibsted Multimedia Imedia Hugin Founded 1995 Founded 1996 Business: Financial information distr. Business Newsagency Employees 40 Employees 50 Unique visitors 50 000 (month) Clients 400 e-mail subscribers 28 150 Turnover 31.12.1998 20 MNOK. Turnover 31.12.98: 21 MNOK Turnover:31.12.1999 24,5 MNOK Turnover 31.09.99 15 MNOK Relative position Leading Relative position Leading European URL: www.imedia.no URL: www.huginonline.no

AltomKøbenhavn Alltomstockholm Founded 1997 Founded 1998 Business: Cityguide - portal Business Cityguide - portal Unique visitors Dec. 99 129 000 Employees 30 Pageviews December 99 1,872 million Turnover 31.12.1998 209 000 DKK Turnover/ad. revenue 31.12.98 1.8 MSEK Turnover 31.12.1999 4,794 MDKK Turnover/ad revenue 31.12.99 9.7/9.1 MSEK URL www.aok.dk Relative position No. 1 on-line cityguide URL www.altomstockholm.se

NEWSPAPERS TV/FILM MULTIMEDIA Annual Accounts 1999 Fact sheet Schibsted Multimedia Startsiden Lommelegen Founded 1999 Founded 1996 Business Medical site Business: Portal Employees 2 Employees 3 Unique visitors December 99 3 338* (Jan 2000: 7 650 ) Unique visitors December 99 534 000 (week) Pageviews January 00 227 889 Pageviews December 99 13 649 447 Subscribers newsletter 750 Relative position No. 3 portal in Norway Relative position In top 3 (medical sites N) URL: www.startsiden.no URL: www.lommelegen.no

*too low Founded 1996 Skiinfo Founded 1997 SOL Børs Business Weather & Ski information Business: Distribution of financial info Employees 11 Employees 5 Registered members 12 500 Unique visitors Dec. 99: 140 000 (calculated) Turnover 1998 NOK 4 600 000 Registered members 26 000 (by 1.1.2000) Ad revenues 1998 NOK 75 000 Turnover 31.12.98 842 000 NOK Turnover: 1999 NOK 5 500 000 Turnover: 31.12.99 3. 7 MNOK Ad revenues 1999 NOK 300 000 Ad revenues 31.12.99 2.2 MNOK Relative position Marketleader Relative position leading URL www.skiinfo.no URL www.solbors.no

NEWSPAPERS TV/FILM MULTIMEDIA Annual Accounts 1999 Fact Sheet Schibsted Interactive Studio AS Founded 1998 Bokkilden Referanse/Ecomda Business: on-line & regular book store Founded 1998 (launch 1999) Employees 14 Business: one stop shopping for Unique visitors 30 000 (Dec. 99 - estimate) information e.g. Registered members 18 300 by 31.12.-99 Employees 5 Turnover on-line 1998 NOK 900 037 Clients by December 1999 13 000 Turnover off-line 1998 NOK 1 907 000 Conducted searches week 1 2000 60 540 Turnover: online 1999 NOK 5 678 000 Relative position Turnover off-line 1999 NOK 1 999 000 URL: www.referanse.no Relative position No 1 in Norway URL: www.bokkilden.no

Filminfo Musikklink.com Founded 1998 Founded 1999 (launched 24.1.00) Employees 2 Employees 1 Business: Film information Business: Music portal Unique visitors average/day 3700 (first week in business) URL: www.musikklink.com

Database consisting of 70 000 films. Currently for professional use only.

NEWSPAPERS TV/FILM MULTIMEDIA Annual Accounts 1999 Fact Sheet Schibsted Interactive AB

Ticnet AB Founded 1988 Business Ticket sales Employees 13 On-linesale 300 000 est. for 2000 Off-line sales 9-10 mill. tickets/year Relative position No 1 Sweden URL www.ticnet.se

NEWSPAPERS TV/FILM MULTIMEDIA Annual Accounts 1999 Schibsted’s on-line statistics

Please take into consideration that all on-line statistics may contain sources of errors such as estimates, consolidations and interviews. There is an ongoing process to improve the accuracy of the statistics.

Sources; Norsk Gallup (N), Relevant Knowledge (S), Fakdis, GallupWebMeasure (DK) Media Metrix (other). Source of information stated on each page

NEWSPAPERS TV/FILM MULTIMEDIA Annual Accounts 1999 Did you know that...

Internetworld in Sweden has voted Passagen ”Sweden’s best site” (5/99).

”Aftonbladet.se” was voted best Internet site 1999 by Bitos.

More than 3.1 million visitors surf the Schibsted newspaper’s sites in Scandinavia each month.

Almost 4 million visit SOL each month in Scandinavia

The SOL search engines Kvasir & Evreka had 500 mill. queries in 1999 with 800 mill expected this year

NEWSPAPERS TV/FILM MULTIMEDIA Annual Accounts 1999 Internet statistics Norway

2.2. million have access to the Internet

1.5 million have access to the Internett from home

800 000 households are on-line

900 000 Norwegians surf the net daily

580 000 Internet-customers pay subscription fee

286 000 Internet-customers have free access to the Internet The Internetmarket (subscripton-, access- and telephoneline income) is expected to reach 1050 MNOK this year.

Source Gallup, Dagens Næringsliv Gallup January 2000, DN 14.February 2000

NEWSPAPERS TV/FILM MULTIMEDIA Annual Accounts 1999 Page views schibsted.com December 1999

Passagen.se 96,0 mill Aftenposten 7 mill (estimate) Bilguiden/bilweb 5,0 mill Aftonbladet 43.3 mill SOL AS 60,0 mill Svenska Dagbladet 1 mill SOL dk 13.5 mill Finn 457 000 week 52 Alltomstockholm 1,8 mill Leknet 525 547 Lommelegen 228 000 TopJobs (S) 1,26 mill ABC Startsiden 13,6 mill Bidlet 5.2 mill.

Total: 248.8 million (and more not counted due to lack of statistics)

NEWSPAPERS TV/FILM MULTIMEDIA Annual Accounts 1999 France - top 10 unique users (month)

1. Wanadoo 1181

2. Yahoo 954

3. Multimania 698

4. Microsoft 629

5. AOL 627 Nov. 99 6. Voila 525

7. Club-Internet 495

8. Chez 433

9. GeoCities 416

10. MSN 405

0 200 400 600 800 1000 1200 1400 Kilde; Media Metrics ”Global Domains tall i 1000

NEWSPAPERS TV/FILM MULTIMEDIA Annual Accounts 1999 USA - top 10 unique users (month)

AOL Network

Y ahoo sites 53788

Microsoft sites 42361

40488 Lycos Des. 99 30348 Excite.home 27670 Go Network 21348 Amazon 16631

NBC Internet 14928

About.com sites 12612

Tme.W arner O nline 12235

0 10000 20000 30000 40000 50000 60000

Kilde: Media Metrix tall i 1000

NEWSPAPERS TV/FILM MULTIMEDIA Annual Accounts 1999 Unique visitors at Schibsted (partially) owned sites December 1999

Passagen.se 1 916 000 VG.no 970 000 (calculated) SOL.no 1 100 000 (calculated) Aftenposten.no 480 000 (calculated) SOL .dk 913 000 FINN.no 218 000 (calculated) Resfeber 140 000 TV2.no 442 000 (calculated) SOL Børs.no 140 000 (calculated) Aftonbladet.se 1 322 000 Hugin.no 50 000 Bidlet 266 000 Bokkilden.no 30 000 (estimate) TopJobs 79 000 Alltomstockholm.se 129 000 Leknet 62 000 Bilguiden/Bilweb 200 000 (average) Svenska Dagbladet.se 177 000 Avanza 79 000 .no 54 000 (calculated) ABC Startsiden 960 000 (calculated) .no 68 000 (calculated) Bid2Day 48 000 (S) Aftenblad.no 75 000 (calculated) Freetrax 95 000* Fædrelandsvennen.no 23 000 (calculated)

SOL 3 929 000 Newspapers 3 169 000 Other 2 938 000

Total: 10 036 000 Please note that the total does not imply the correct no of unique visitors, since there is a certain overlap between the sites. Also note that also sites where Schibsted is a partial owner is includec. *January 2000

NEWSPAPERS TV/FILM MULTIMEDIA Annual Accounts 1999 Registered members/subscribers 31.12.99

Scandinavia Online AS (N) 126 000 Scandinavia Online AB (S) 220 000 Netbonus 10 000 Bid2Day* 55 000 Reisefeber (Skandinavia) 60 000 SOL Børs 26 000 Skiinfo 12 500 Bokkilden 18 300 SOL DK (ComOn) 11 000 Hugin 28 000 Total 566 800

Registered members/subscribers are those who have registered as members of a community/site or those who have signed up to receive newsletters etc. from a site *as of February 2000

NEWSPAPERS TV/FILM MULTIMEDIA Annual Accounts 1999 Norway - Top 10 unique visitors (daily)

283 1. SOL 175

234 2. V G 126

230 3. S T A R T S ID E N.NO

217 4. A lta.vista.com

193 Q 4 99 5. D agbladet 88 Q4 98 166 7 . N e tta v i s e n 92

161 6. Y ahoo 103

98 8. A F T E NP O S T E N 51

52 9. T V 2.NO 22

52 9. msn.no

Source: Norsk Gallup 0 50 100 150 200 250figures in 1000 300

NEWSPAPERS TV/FILM MULTIMEDIA Annual Accounts 1999 Norway - Top 10 unique visitors (weekly)

626 1. Alta Vista

621 2. S O L 437

541 3. V G 349

534 4. S T A R T S ID E N.NO

515 5. Y ahoo 351

449 6. D agbladet 260 Q4 99 438 7 . N e tta v i s e n 273 Q4 98 268 8. A F T E NP O S T E N 180

246 9. T V 2.NO 109

164 10. DinSide.no

0 100 200 300 400 500 600 700

Source: Norsk Gallup figures in 1000

NEWSPAPERS TV/FILM MULTIMEDIA Annual Accounts 1999 Sweden Top 10 unique visitors (monthly)

2022 MS N /Hotmail 1125 1873 PASSAGEN (SOL) 1283 1585 1481 Microsoft Q4 99 1445 Q4 98 Everyday Webguide AB 1430 AOL 1426 Yahoo 1366 Telia 1078 1340 Altavista 1244 1312 AFTONBLADET 823 1061 Spray

0 500 1000 1500 2000 2500 Source: SIFO Relevant knowledge figures in 1000

NEWSPAPERS TV/FILM MULTIMEDIA Annual Accounts 1999 Denmark Top 10 unique visitors (weekly)

Jubii 624395

TV2 248394

SOL 237137

Forum 217194

Opasia 209525

Krak 197100

De gule sider 107095

N e tlogin (www.netlogin.dk) 90612

Jyllandsposten 77953

Stepstone 72555 Ultimo December 1999

0 100000 200000 300000 400000 500000 600000 700000 Source: GallupWebMeasure

NEWSPAPERS TV/FILM MULTIMEDIA Annual Accounts 1999 Aftonbladet - Unique visitors (monthly) 1400

1312 1200

1105 1055 1066 1000

859 851

800

687

585 600

400

200

0 Q1 98 Q2 98 Q3 98 Q4 98 Q1 99 Q2 99 Q3 99 Q4 99

Source: Aftonbladet/SIFO figures in 1000

NEWSPAPERS TV/FILM MULTIMEDIA Annual Accounts 1999 VG - Unique visitors (daily/weekly) 600

Daily 541 Weekly 500

450

414 401 400

349

300 265 270

234 221 201 200 174 165

126

98 99 100 69

0 Q 1 98 Q 2 98 Q 3 98 Q 4 98 Q 1 99 Q 2 99 Q 3 99 Q 4 99

Source: Norsk Gallup figures in 1000

NEWSPAPERS TV/FILM MULTIMEDIA Annual Accounts 1999 Aftenposten Unique visitors (monthly)

Daily

300 Weekly

268

250 235 227

198

200 180

134 150 126 118

98 100 87 72 73

51 44 47 39 50

0 Q 1 98 Q 2 98 Q 3 98 Q 4 98 Q 1 99 Q 2 99 Q 3 99 Q 4 99

Source Norsk Gallup figures in 1000

NEWSPAPERS TV/FILM MULTIMEDIA Annual Accounts 1999 Schibsted Newspapers ranked at USA top 10 Unique visitors December 1999

usatoday.com 2278

nytimes.com 1841

washingtonpost 1653

aftonbladet.se 1322

vg.no 970

latimes.com 772

boston.com 772

WSJ.com 607

mercurycenter.com 581

chicagotribune.com 531

detnews 482

aftenposten.no 480

seattletimes.com 431

Source: Media Metrics,/own fig.l 0 500 1000 1500 2000 2500

NEWSPAPERS TV/FILM MULTIMEDIA Annual Accounts 1999 Reach Scandinavia (December 1999) 4000000

3666000

3500000

3000000 Montly us ers Unique Users 2500000 Ma rketsha re 2200000

1982000 2000000 1916000

1500000

1100000 1000000 913000

500000

52.3% 55.5% 41.5% 0

Source Norsk Gallup Figures S and D; Sept. Figures N Q3 estimatedt Sweden Norway Denmark based on unique users weekly

NEWSPAPERS TV/FILM MULTIMEDIA Annual Accounts 1999 Sweden - Average time unique visitor on domain level (monthly)

skunk.nu 178.4

di.se 108.3

privataffarer.se 105

chat.passagen.se 70

hotmail.com 60

nyheter.idg.se 59

te l e tra d e . s e 53 December 1999 chat.aftonbladet.se 49

vcworld.com 47

svd.se 46

Source: SIFO Relvant Knowledge Time: minutes 0 20 40 60 80 100 120 140 160 180 200

NEWSPAPERS TV/FILM MULTIMEDIA Annual Accounts 1999 Top 10 Finland unique visitors (weekly) Dec-99

355

Sonera Plaza 189

MT V 3 164

Ihmemaan Haku 153

Iltalehti 151

Saunalahti.fi 101 Dec-99

87 YLE

66 Kiss FM

59 Ilta-Sanomat

56 SurfCity 0 50 100 150 200 250 300 350 400

He ls ingin S anom at

figures in 1000

NEWSPAPERS TV/FILM MULTIMEDIA Annual Accounts 1999 Germany - top 10 unique visitors (monthly)

1. T-Online 3595

2. Yahoo 1711

3. AOL 1613

4. Microsoft 1477

5. Netscape 1198 Nov-99

6. Lycos 1181

7. MSN 959

8. Tripod 784

9. Altavista 777

10. Amazon 773

0 500 1000 1500 2000 2500 3000 3500 4000

Source; Media Metrics ”Global Domains figures in 1000

NEWSPAPERS TV/FILM MULTIMEDIA Annual Accounts 1999 UK - top 10 unique visitors (monthly)

1. Freeserve 2795

2. Yahoo 2616

3. MSN 2333

4. Microsoft 2332

5. AOL 2069

Nov-99 6. Ukplus 1773

7. Demon 1439

8. Geocities 1279

9. BBC 1269

10. Amazon 1119

0 500 1000 1500 2000 2500 3000

Source; Media Metrics ”Global Domains figures in 1000

NEWSPAPERS TV/FILM MULTIMEDIA Annual Accounts 1999 France - top 10 unique visitors (monthly)

1. Wanadoo 1181

2. Yahoo 954

3. Multimania 698

4. Microsoft 629

5. AOL 627 Nov. 99 6. Voila 525

7. Club-Internet 495

8. Chez 433

9. GeoCities 416

10. MSN 405

0 200 400 600 800 1000 1200 1400 Source; Media Metrics ”Global Domains figures in 1000

NEWSPAPERS TV/FILM MULTIMEDIA Annual Accounts 1999 USA - top 10 unique visitors (monthly)

AOL Network

Y ahoo sites 53788

Microsoft sites 42361

40488 Lycos 30348 Des. 99 Excite.home 27670 Go Network 21348 Amazon 16631

NBC Internet 14928

A b o u t. c o m s ite s 12612

Tme.W arner Online 12235

0 10000 20000 30000 40000 50000 60000

Source: Media Metrix figures in 1000

NEWSPAPERS TV/FILM MULTIMEDIA Annual Accounts 1999 Investor information

• Visit Schibsted’s homepages: http://www.schibsted.no

• Press releases by mail? Send name, name of company and e-mail adress to [email protected] and ask to be included in mailinglist

• Investor relations Mette D. Storvestre Telephone + 47 23 10 66 97 [email protected]

NEWSPAPERS TV/FILM MULTIMEDIA Annual Accounts 1999 URL www.sol.no www.bilguiden.no www.boomeranger.se www.kvasir.no www.bilguiden.dk www.svd.se www.passagen.se www.billettservice.no www.kompetensguiden.se www.evreka.com www.avanza.com www.imedia.no www.sol.dk www.aftenposten.no www.huginonline.no www.kvasir.dk www.finn.no www.aok.dk www.netstationen.dk www.tv2.no www.alltomstockholm.se www.bid2day.com www.vg.no www.startsiden.no www.bid2day.se www.topjobs.no www.kvinneguiden.no www.bid2day.dk www.topjobs.net www.lommelegen.com www.netmarked.com www.aftonbladet.se www.skiinfo.no www.netbonus.se www.leknet.se www.solbors.no www.n1marked.dk www.topjobs.se www.bokkilden.no www.reisefeber.no www.adressdirekt.se www.referanse.no www.rejsefeber.dk www.kupongdirekt.se www.musikklink.com www.resfeber.se www.bidlet.se www.ticnet.se www.bilweb.se www.eannons.se www.infostream.no www.billettnet.dk www.freetrax.com www.scanpix.no

NEWSPAPERS TV/FILM MULTIMEDIA Annual Accounts 1999 URL www.postimees.ee www.sandrewmetronome.se www.sl.ee www.sandrewmetronome.dk www.kroonika.ee www.filmweb.no/fnd www.adresseavisen.no www.sandrewmetronome.fi www.bergens-tidende.no www.metronome.se www.stavanger-aftenblad.no www.meterfilm.se www.fedrelandsvennen.no www.mekanofilm.se www.scibsted-forlag.no www.mekaniken.se www.bladkompaniet.no www.rubicontv.no www.svenskaforlaget.com www.metronomeprod.dk www.bokex.com www.dinepenger.no www.dagensmedisin.no

NEWSPAPERS TV/FILM MULTIMEDIA Annual Accounts 1999 Future structure Nordic SOL

40% 56%

”PanSOL”

Sol AS Sol AB Sol AS Newco 100% 100% 100% 100% Norway Sweden Denmark Finland

NEWSPAPERS TV/FILM MULTIMEDIA Annual Accounts 1999