2006 Media Kit INTRODUCING . . .
A magazine for the global navigation satellite system community.
Space-based positioning, navigation, and timing — the technological core of global navigation satellite systems— demand a knowledge-based business model, operated by people who know what they’re doing. That goes for GNSS publishing as much as for GNSS manufacturing, services, and engineering.
Unlike the average trade journal, we can’t dismiss a GNSS publication’s content as “not rocket science.” GNSS is rocket science!
It is also radio science and geodesy and electronic engineering. Physics and politics. Programs, personalities, institutions, and budgets. Public agencies and private business. Product design and system integration. Digital signal processing and market development. And much more, on a global scale.
Above all, GNSS is a utility and a community, reaching across professional, technological, and national boundaries.
And that’s what Inside GNSS is all about: a new magazine covering the policies, programs, engineering, and most challenging applications of GPS, Galileo, GLONASS and related technologies.
The magazine will be presented to a carefully selected international audience of 40,000 product designers, system integrators, technical managers, manufacturers and service providers as well as military, government and corporate procurement professionals.
Our distribution, the largest of any GNSS publication, will target readers in the following regions: North America (45%), Europe (27%), Asia-Pacific (20%) and the rest of the world (8%).
I have lived inside the GNSS world for 16 years and understand it well. I am confident that Inside GNSS will give you the tools, the knowledge, the connections, and the context you need to build even more successful enterprises.
Glen Gibbons Inside GNSS, editor and managing partner
InsideGNSS Gibbons Media & Research LLC Glen Gibbons, editor and managing partner 1574 Coburg Road #233 Eugene, OR 97401-4802 USA Telephone: 408-216-7561 Fax: 408-216-7525 E-mail: [email protected] www.insidegnss.com CIRCULATION Decisions, decisions, decisions . . .
Put your products and services in front Your ad in the 2006 issues will be seen by 40,000 of the decisionmakers and influentials readers all over the world: who read INSIDE GNSS.
Our 40,000 targeted readers are part of the growing international GNSS market who recommend, approve, and buy your products — Including these GPS/GNSS form factors and services:
Chipsets • PC Boards/Cards • Modules • Enclosures •IP Licensing • Receiver Components (RFICs, DSPs, oscillators, crystals, filters, PLLs) • Antennas • PCMCIA GPS/GNSS Receivers • End User Products/ Systems incorporating GPS/GNSS • Simulators/Signal Generators • GNSS System Infrastructure (space and ground) Elements • Real- Time Differential GNSS Service • Engineering Services • Contract Manufacturing • Technical Training/Education • GNSS-related Hardware • GNSS-related Software • and more.
Inside GNSS magazine’s geographic distribution includes all of the GNSS growth markets ...... with readers whose specialties include product design, system integration, technical management, manufacturing, and military, government and Cumulative Annual Average Growth corporate procurement in these fields: (CAAG) Through 2008 An ABI Research study of global GPS markets showed a High-Accuracy Positioning & Guidance • Defense/Military cumulative annual average growth of 11–14% through • GNSS System Infrastructure & Operations • Public Safety • Aerospace • Civil Aviation •Location-Based Services (consumer) • 2008, reaching total annual sales of between $21.5 and Transportation, Logistics & Telematics •Wireless Communications/ $24.9 billion in 2008. Internet •GPS/GNSS OEM Equipment Manufacturer • GPS/GNSS End-User Equipment Manufacturer • Product Design & Development Growth in the following regions, according to ABI, will be: • System Integration • GPS/GNSS Services Provider 17% Our editorial content drives their interest in purchasing 16% what you sell: 15% 14% Industry news and analysis • Product descriptions and surveys • GNSS features, profiles, and interviews • Experts’ commentary and 13% technical columns • Buyers guides and showcase issues • 12% 11% Your ad in Inside GNSS will be seen by readers drawn from attendees at leading GPS and GNSS conferences, 10% institutes of navigation from around the world,
PercentageCumulative Annual Average Growth 0% professional associations, databases of acquisition Asia-Pacific* Europe* and procurement officers in relevant fields, and $7.6-$8.7 billion* $4.86–5.6 billion* extensive industry contacts of the magazine’s editor 10.7–13.3% 11.7–14.4% and publisher. North America* Rest of the World* $6.7–7.8 billion* $2.3–2.7 billion* 11.1–14.2% 13.8–16.4%
*total revenue in 2008 2006 EDITORIAL CALENDAR
THEME/ ISSUE CLOSING DATES SPECIAL FEATURE BONUS DISTRIBUTION
January/February Ad Close – GNSS 3GSM World Congress 2006 Premiere Issue Dec. 16, 2005 Interoperability February 13-16, Fira de Barcelona, Barcelona, Spain Material Due – Dec. 21, 2005 Munich Satellite Navigation Summit 2006 February 21-23, Munich, Germany
March Ad close – Wireless GPS-Wireless Jan. 30, 2006 Communications March 2-3, San Francisco Materials – CTIA Wireless 2006 Feb. 3 April 5-7, Las Vegas Convention Center, Las Vegas, Nevada
April Ad close – Military GPS IEEE/ION Plans 2006 Feb. 28 April 24-27, Coronado (San Diego) California Material due – March 3 2006 Joint Navigation Conference May 1- 4, Flamingo Hotel, Las Vegas, Nevada
May Ad close – Galileo European Navigation April 3 Conference – GNSS 2006 May 7-10, Material due – Manchester, UK April 7
June Ad close – May 1 GNSS-Sensor Integration/ Material due – Buyer’s Guide & May 5 Corporate Profiles
July/August Ad close – Product Showcase ION GNSS 2006 June 19 Software Survey September 26-29 Fort Worth, Texas Material due – June 23
September Ad Close – July 31 GPS/GNSS System ION GNSS 2006 Modernization September 26-29 Material due Fort Worth, Texas – Aug. 4
October Ad close – Aug. 28 GLONASS 12th IAIN World Congress & 2006 International Symposium Material Due – on GPS/GNSS Sept. 1 Oct. 18-20, 2006 Jeju, Korea
November Ad Close – Oct. 2 Inside GNSS RIN – NAV06 Summit London, England Materials – Oct. 6
December Ad close – Oct. 30 Product Showcase Receiver Survey Material due – Nov. 3 Monthly Editorial Sections Occasional Features and Departments Iterations FEATURE ARTICLEs Point/counterpoint column – different political Case studies of product design, platform integration, points of view from the captials of the world of GNSS. system development, and application of GNSS and related technologies. Human Engineering Profiles of leading engineers in industry, academia, Thinking Aloud NGOs, and government. Commentary from Glen Gibbons, editor of Inside GNSS and letters to the editor GNSS By the Numbers GNSS data points and factoids to amuse and inform. 360 Degrees News articles from around the world of GNSS Plus these Special Features
GNSS World GNSS Public Service Award News analysis and commentary from the centers of An annual award for the person, company, or GNSS activities organization whose efforts have led to a GNSS Working Papers product, service, project, or innovation that has A regular column chronicling advances in the science contributed notably to the public good. Sponsored and technologies associated with space-based by Inside GNSS and judged by a panel of independent positioning, navigation, and timing. Professor experts. Günter Hein, head of the Institute of Geodesy and Software Survey Navigation, University FAF Munich, Germany, will coordinate the column. GNSS-related products presented categorically by application (mapping, navigation, tracking, etc.) and GNSS Solutions type. A refereed department in which experts and readers answer technical questions from other readers. Dr. GNSS Receiver Survey Gérard Lachapelle and Dr. Mark Petovello, members A comprehensive annual listing of the GPS, GLONASS, of the University of Calgary (Canada) Positioning, and Galileo receivers available in the marketplace. Location and Navigation Research Group, will serve as contributing editors for GNSS Solutions. Buyers Guide and Corporate Profiles Industry View Company and industry news items Timeline Calendar of major conferences and events GNSS Inside New Products 2006 Display Rate Card based on total circulation of 40,000
Black & White Display rates (gross), full run (domestic and international circulation) *Add $550 for Standard 2-Color, Add $650 for Matched 2-Color
Ad Size 1X 3X 6X 12X 18X 24X 36X 48X
Spread 12,685 11,835 11,050 10,300 9,900 9,550 8,850 8,585 Full Page 7,930 7,415 6,930 6,475 6,250 6,035 5,600 5,450 2/3 page 6,295 5,875 5,475 5,100 4,920 4,740 4,570 4,385 1/2 page 4,480 4,160 3,860 3,575 3,435 3,305 3,175 3,035 1/3 page 2,935 2,705 2,585 2,280 2,180 2,085 1,990 1,885 1/4 page 2,030 1,850 1,675 1,520 1,440 1,365 1,290 1,210
Four-color Display rates (gross), full run (domestic and international circulation)
Ad Size 1X 3X 6X 12X 18X 24X 36X 48X
Spread 14,985 14,135 13,350 12,500 12,200 11,850 11,500 11,150 Full Page 9,080 8,565 8,080 7,625 7,400 7,185 6,975 6,750 2/3 page 7,445 7,025 6,625 6,250 6,070 5,890 5,720 5,535 1/2 page 5,630 5,310 5,010 4,725 4,585 4,455 4,325 4,185 1/3 page 4,085 3,855 3,735 3,430 3,330 3,235 3,140 3,035 1/4 page 3,180 3,000 2,825 2,670 2,590 2,515 2,440 2,360
Premium Charges
Cover 2 (Inside Front Cover): 20% Issue January-February 2006 www.insidegnss.com
Cover 3 (Inside Back Cover): 20% Premiere Cover 4 (Back Cover): 30% GPS | GALILEO | GLONASS Preferred or Requested Positions: 10% Engineering Solutions for the Global Navigation Satellite System Community
For advertising inquiries, contact: Russell Brody, publisher InsideGNSS 18 Oxford Lane Middletown, NJ 07748 USA Toll-free (in the U.S. and Canada): 866-506-1160 Telephone: 732-275-1167 Mobile: 908-415-3719 Fax: 732-275-1516 Sonic Boon GPS and 3D Audio Cues for Aviators E-mail: [email protected] PRS & M-Code GNSS TriLOGY DSB Task Force on GPS Technical benefits amid GPS, Galileo, GLONASS: Bold advice for improving the www.insidegnss.com political tension Where are they now? Global Positioning System ADVERTISING MECHANICAL REQUIREMENTS
Space Unit Dimensions Full Page ...... 7” x 10”/177 mm x 254 mm Full Page (bleed)...... 8-1/4” x 11”/209.6 mm x 279.4 mm 2/3 Page ...... 4-9/16” x 10”/115 mm x 254 mm 1/2 Page Island ...... 4-9/16” x 7-1/2”/115 mm x 190 mm 1/2 Page Horizontal. . . . 7” x 4-7/8”/177 mm x 123 mm 1/2 Page Vertical...... 3-3/8” x 10”/85 mm x 254 mm 1/3 Page Square...... 4-9/16” x 4-7/8”/115 mm x 123 mm 1/3 Page Vertical...... 2-3/16” x 10”/55 mm x 254 mm FULL Page 2/3 Page 1/4 Page...... 3-3/8” x 4-7/8”/85 mm x 123 mm Publication Trim Size . . . 8” x 10-3/4”/203 mm x 273 mm Bleed ad specifications include 1/8” trim on all four sides; please keep live type 1/4” from final trim Column Width...... Page is three columns wide, each column is 2-1/8” (13 picas) wide Printing Method...... Web Offset Binding Method...... Perfect Material...... Digital files required (See Digital Guidelines) Line Screens ...... All ads 150 line screen recommended 1/2 Page ISLAND 1/2 Page HORIZONTAL Color Proofs...... SWOP certified proof is required Rotation of Colors...... Black, cyan, magenta, yellow
DIGITAL GUIDELINES Digital data is required for all ad submissions. Acceptable formats include PDFX/1 and Press Ready PDFs. Any ads supplied as native application files are subject to a processing fee of $150. If film is supplied, it will be copydot scanned at a cost of $50. In order to ensure the accuracy of the ad production, a SWOP-certified color proof should be forwarded with the digital data. Without this proof, we cannot guarantee the accuracy of the ad or issue any
1/2 Page VERTICAL 1/3 Page SQUARE “make-goods.”
Mailing Instructions General and Reproduction Materials: Contracts, correspondence, proofs, copy and reproduction materials prepaid to:
Production Department Inside GNSS Magazine 1574 Coburg Road #233 Eugene, OR 97401-4802 Fax: 408-216-7525 1/3 Page VERTICAL 1/4 Page Editorial and Sales Leadership Editor GLEN GIBBONS founded GPS World in 1989. For sixteen years, he led the magazine and developed the journalistic model for covering space-based positioning, navigation, timing, and the leading technologies with which GNSS is integrated.
His creation of Galileo’s World in 1999 anticipated the development of Europe’s emerging global navigation satellite system. He has covered GLONASS since publishing what was probably the first trade article on the Russian satellite system in 1990.
For ten years (1991-2000), Gibbons also wrote and edited the biweekly GPS World Newsletter. During 1998-99, he launched and edited GeoConvergencia, a Spanish- and Portuguese-language supplement to GPS World. He was editor of the reference publication, GPS World’s Big Book of GPS 2000. During the last six years he served as group editorial director and associate publisher of three geospatial magazines, which also included Geospatial Solutions and GeoIntelligence. Gibbons received the U.S. Institute of Navigation’s 2003 Norman P. Hayes Award for outstanding encouragement, inspiration, and support contribution to the advancement of navigation. He is a frequent invited speaker and panelist at international events, as well as an often-quoted source for news media. Gibbons holds a B.A. in political science from Willamette University and studied Chinese language and culture at the East-West Center in Hawaii. He earned an M.A. in journalism from the University of Oregon.
Publisher Russell Brody is the former publisher of GPS World, Geospatial Solutions, and GeoIntelligence magazines. He’s been involved in publishing since 1985, working with titles covering spatial technologies, streaming and digital media, personal, mid-range, and large scale computing, and Microsoft certification for Windows and Apple Computer operating systems. Brody has moderated panels and been a featured speaker at vendor user conferences and industry events. From 1996 through 2004, Brody was principal of an independent sales rep firm, ProMedia Services, LLC, where he represented several GIS journals including GeoWorld, GeoEurope, and GeoAsiaPacific. He attended Baruch College, New York City.
Contact Russell Brody: Toll-free (in the U.S. and Canada): 866-506-1160 Telephone: 732-275-1167 Mobile: 908-415-3719 Fax: 732-275-1516 E-mail: [email protected] www.insidegnss.com
© 2005 Gibbons Media & Research LLC