PRESS KIT FACT SHEET
COMPANY NAME: Growing Naturals, LLC
OWNERSHIP: Privately owned with majority by David Janow
DATE FOUNDED: 2009
HEADQUARTERS: 4551 Glencoe Avenue, Suite 205, Marina del Rey, CA 90292 888.572.5827 OFFICERS: David Janow, CEO Kay Abadee, VP Marketing Chris Shemza, CCO, Creative Services
COMPANY DESCRIPTION: As experts in plant based natural product manufacturing, Growing Naturals is the sole source for a line of clinical study- based, Pure Plant Protein Powders used for general and sports nutrition, plus a line of Benefit Blends supershakes which provides and one-ad-done solution to multiple life style and condition-specific needs.
PRODUCTS: Pure Plant Protein Powders in single serve, 1lb & 2lb: • Brown Rice Protein Organic Isolate Flavors: Original, Chocolate Power, Vanilla Blast & Strawberry Burst Flavors • Pea Protein Gold Standard Raw Flavors: Original, Vanilla Blast, Chocolate Power & Strawberry Burst Flavors
Benefit Blends powered by Growing Naturals in 12 single serve and 1 lb: • AM Vitality Flavor: Morning Mocha • PM Rejuvenate Flavor: Divine Dark Chocolate
Physicians’ Choice powered by GN Coming Soon in 1lb
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INDUSTRY DIFFERENTIATION: The manufacturer of the organic higher-concentrated rice protein isolates with less fillers and clinical-based trails to prove plant proteins are as good as whey, and creator of natural household cleaners which are more natural than the industry leaders — yet powerful. KEY U.S. DISTRIBUTION: Distributors: Select Nutrition, Europa Sports Products, UNFI Kehe, Palko Distribution, Supernatural, Threshold
Retailers: Sprouts, HEB, Publix, Vitamin World, Whole Foods, Akins-Chamberlin’s, Hi Health, Hy-Vee, Fresh Thyme, Metropolitan Market, Peach Tree, Earth Fare, Basha’s, Roseaurs, Harmon’s, Earth Origins, Sewell’s, Yes Markets, Winn Dixie
NON-PROFIT PARTNERS: Vitamin Angels and Grow Nepal
DISTRIBUTION METHOD: Direct to consumer through brokers & distributors
INTERNATIONAL DISTRIBU- FJR Distribution (France, England, Germany, Italy, Iceland), Bioden TION PARTNERS: & Raw Store (Czech Republic), Family Farm Organics (Hong Kong), Ceres (Australia / New Zealand) BIOGRAPHY
DAVID JANOW, CEO
David J. Janow, Chief Executive Officer and President of Growing Naturals®, LLC, Axiom Foods®, Inc., and Simply Rice™, is a leading global authority on plant ingredient manufacturing, and is best known for developing Oryzatein ®, the industry standard for chemical-free whole grain brown rice protein. His opin- ion and knowledge base has been sought by the FDA, USDA and in international forums such as Health Ingredients Europe and the American Food Technology & Innovation Summit.
David’s traditional education includes a B.S. in Biology and Psychology, a JD, an MBA, plus a Masters in Law, followed by practicing law and then getting into commodities, which is where the ideas started to flow. After designing and setting rice ingredient manufacturing standards that are still followed today, he became solely focused on the untapped possibilities of organic whole grain brown rice fractions.
Founded in 2005, David’s greatest success to date is Los Angeles-based Axiom Foods, which manufac- tures plant-based food, beverage, and nutraceutical ingredients. Axiom has been growing over 100% each year thanks to Oryzatein® whole grain brown rice protein concentrates and isolates, as it expands into an extensive range of additional rice fractions, plant proteins, plus new superfood fractions.
Recent accomplishments include Oryzatein® brown rice protein being the first FDA GRAS approved and patented rice protein – leading to it soon being the USP monographed standard for the industry, having the products chosen for a series of clinical trials to help show the benefits of plant based ingredients, be- ing a founding member of the World Rice Alliance sourcing pristine crops around the world, innovative product development including Oryzatein SG the first multi-functional solution-grade rice protein series, Avenolait Oat Milk, VegOtein P™ Pea Protein and Incatein™ Sacha Inchi Protein, plus establishing in- creased quality standards as he expands throughout Europe, Canada, South America and Australia/New Zealand.
David remains dedicated to proprietary research and hexane-free, natural processing methods, with the goal of helping food, beverage, household cleaning, cosmetic and nutraceutical products world-wide be- come more inclusive by using allergen-friendly plant ingredients. While he continues to invest in time and money, David will always let nature and his customers guide his direction.