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K? Contact information : ! " # $ % % & & % % '( # $ )* $+, - . /+, 0 $ . 1 NEW nWave Pictures presents Contact information : ! " # $ % % & & % % '( # $ )* $+, - . /+, 0 $ . 1 NEW nWave Pictures presents Contact information : !" # $ % & ' ( ) * ! +!+ % % !,!, # $ ! +!+ % % !! ! -. * ' /0 1 2 1 3 NEW #664#%6+105/#0#)'/'06 EDITOR’S LETTER VISAS – NOT SEXY, BUT VITAL COVER PHOTO: NATHAN SAWAYA / BRICKARTIST.COM SAWAYA NATHAN PHOTO: COVER ON THE COVER: MPCBMHSPXUIJOTPNFQBSUTPGUIFBUUSBDUJPOT Nathan Sawaya, the Brick Artist, with Gray G BOEUPVSJTNJOEVTUSZJTCFJOHIFMECBDLCZ DPOGVTJOHBOEBOUJRVBUFEWJTBSFHVMBUJPOT 6IBU¬TUIFWJFXPGBOVNCFSPGJOEVTUSZMFBEFST§ READER SERVICES NPTUSFDFOUMZ/FSMJO'OUFSUBJONFOUT¬%'10JDL SUBSCRIPTIONS 8BSOFZXIP¬T´BHHFEVQUIF7-¬TWJTBQPMJDJFTBT©B Denise Gildea +44 (0)1462 471930 KPLFªBOEJTDBMMJOHGPSSFGPSN 6PVSJTUTBSFQVUPGGWJTJUJOHTPNFXPSMEEFTUJOB CIRCULATION MANAGER UJPOTCZWJTBQBMBWFSTBOEDPTU#TBSFTVMUQSP³UT Michael Emmerson +44 (0)1462 471932 EPO¬UGPMMPXJOWFTUNFOUUPUIFFYUFOUUIFZDPVME EDITORIAL TEAM BOEUIFDSPTTNBSLFUJOHPGBUUSBDUJPOTCZPQFSBUPSTXJUIHMPCBMQPSUGPMJPT MANAGING EDITOR EPFTO¬UIBWFUIFJNQBDUJUXPVMEJOBNPSFPQFONBSLFU Kathleen Whyman +44 (0)1462 471918 'WFOBTNBMMDIBOHFDPVMENBLFBCJHEJGGFSFODFHJWFOUIFWPMVNFTPG EDITOR UPVSJTUTXIPIJUUIFSPBEFBDIZFBS)MPCBMBSSJWBMTFYDFFEFEUIFCJMMJPONBSL Liz Terry +44 (0)1462 431385 GPSUIF³STUUJNFJOBOEUIF709PSME6PVSJTN1SHBOJTBUJPO 70961 JTGPSFDBTUJOHHSPXUIPGQFSDFOUBZFBSPOUIJTOVNCFSUP NEWSDESK 0BUJPOTXIJDISFDPHOJTFUIFWBMVFPGUPVSJTUTUPUIFJSFDPOPNJFTBOE Tom Walker +44 (0)1462 471917 NBLFJUFBTZBOEDIFBQGPSQFPQMFUPWJTJUBSFTFFJOHUIFCFOF³UTBTBSF Aoife Dowling +44 (0)1462 471931 UIFWJTJUPSBUUSBDUJPOTXIJDITJUXJUIJOUIFJSCPSEFST ADVERTISING TEAM PUBLISHER ©1GUIFNJMMJPOUPVSJTUTXIPWJTJUFE)DPVOUSJFTJO Julie Badrick +44 (0)1462 471919 NJMMJPOOFFEFEBWJTBCVUNJMMJPOTNPSFXFSFEFUFSSFE ADVERTISING SALES John Challinor +44 (0)1202 742968 GSPNUSBWFMMJOHCZUIFDPTUBOEEJG³DVMUZPGPCUBJOJOHPOFª Jan Williams +44 (0)1462 471909 ATTRACTIONS RECRUITMENT 5PNFSFHJPOTTVDIBTUIF'7IBWFTUSFBNMJOFEUIFJSTZTUFNT6IF Ben Barnard +44 (0)1462 471914 5DIFOHFO#HSFFNFOU§TJHOFEJO§DSFBUFEUIF5DIFOHFO#SFBXIJDI PQFSBUFTMJLFBTJOHMFTUBUFGPSWJTBQVSQPTFTBOEDPWFST'VSPQFBO ADVERTISING PRODUCTION DPVOUSJFTJODMVEJOHNPTU'7NFNCFSTQMVT+DFMBOEBOE0PSXBZ6IF7-BOE Ed Gallagher +44 (0)1462 431385 +SFMBOEPQUFEPVUPG5DIFOHFO§POFPGUIFSFBTPOTGPS8BSOFZ¬TJSF WEB TEAM 6IF)NFFUJOHJO/FYJDPJOIJTUPSJDBMMZSFDPHOJTFEUSBWFMBOE INTERNET UPVSJTNBTB©WFIJDMFGPSKPCDSFBUJPOFDPOPNJDHSPXUIBOEEFWFMPQNFOUª Michael Paramore +44 (0)1462 471926 XJUI)MFBEFSTDPNNJUUJOHGPSUIF³STUUJNFUPTVQQPSUUIFJOEVTUSZ Dean Fox +44 (0)1462 471900 1GUIFNJMMJPOUPVSJTUTXIPWJTJUFE)DPVOUSJFTJONJMMJPO Tim Nash +44 (0)1462 471917 OFFEFEBWJTBCVUNJMMJPOTNPSFXFSFGPVOEUPIBWFCFFOEFUFSSFEGSPN Emma Harris +44 (0)1462 471921 USBWFMMJOHCZUIFDPTUBOEEJG³DVMUZPGPCUBJOJOHPOF FUN-KIT.NET/MUSEUM-KIT.NET 4FTFBSDICZUIF9PSME6SBWFMBOE6PVSJTN%PVODJMBOEUIF70961 PRODUCT SEARCH ENGINE TIPXFEUIF)DPVMECPPTUJOUFSOBUJPOBMUPVSJTUOVNCFSTCZNJMMJPO Kate Corney +44 (0)1462 471927 HFOFSBUFBOFYUSB75CO CO%CO BOEDSFBUF³WFNJMMJPOFYUSB DESIGN KPCTCZTJNQMZCZJNQSPWJOHWJTBQSPDFTTFT9JUIUIJTJUFN³SNMZPO Ed Gallagher +44 (0)1905 20198 UIFBHFOEBJOUFSOBUJPOBMMZUIFJOEVTUSZOFFETUPKPJOUIFMPCCZXJUIBMMQPTTJ Andy Bundy +44 (0)1462 471924 CMFIBTUF8BSOFZJTSJHIUUPCFCSJOHJOHJUUPPVSBUUFOUJPO FINANCE .J[6FSSZFEJUPSUXJUUFS "FMJ[UFSSZ Denise Gildea +44 (0)1462 471930 Rebekah Scott +44 (0)1462 471930 6*'.'+574'/'&+#%1/2#0; 27$.+5*'5 The Leisure Media Company Ltd, Portmill House, Portmill Lane, Hitchin, Hertfordshire SG5 1DJ UK Tel: +44 (0)1462 431385 Fax: +44 (0)1462 433909 #664#%6+105/#0#)'/'06+56*'1((+%+#./#)#<+0'1( 5722146'&$; e-mail: [email protected] www.attractionsmanagement.com #/©DZCFSUSFL 4FBE#UUSBDUJPOT/BOBHFNFOUPOMJOFBUUSBDUJPOTNBOBHFNFOUDPNEJHJUBM #664#%6+105/#0#)'/'06 IN THIS ISSUE ISSUE 1 2013 Heritage: Architect’s focus: 28 Points of view 44 Sky high 7 Editor’s letter Egypt’s Giza pyramids have been Architect William Matthews describes his 10 Waterpark news brought to life by a 3D project, which inspiration when designing The Shard enables them to be shared worldwide 12 Theme park news while protecting their heritage Viewing platforms: 14 Zoo news 48 Platform views 16 Science centre news Top team: To mark The Shard’s opening, we look at 32 Play and display 18 Heritage news the world’s tallest viewing platforms Contemporary art is used to encourage 19 Gallery news children’s interest and participation in art 52 Oceanarium: 20 Museum news as well as making them better citizens at Big fi sh the New Children’s Museum in San Diego Marine Life Park, the world’s biggest Profi le: oceanarium, opened at Resorts World 22 Sim Choo Kheng 38 New opening: Sentosa in November The creator of Escape, Malaysia’s new, High life sustainable theme park, describes how At 310m, The View From The Shard is 58 Social media: his free range childhood and a desire Europe’s tallest viewing platform as well Social gathering to coax Asian children away from their as being London’s latest landmark. CE Advice on how to choose the right social computers inspired the park’s ethos Anders Nyberg describes the project media channels for your attraction 4FBE#UUSBDUJPOT/BOBHFNFOUPOMJOFBUUSBDUJPOTNBOBHFNFOUDPNEJHJUBM #/©DZCFSUSFL ISSUE 1 2013 DIGITAL MAGAZINE: See Attractions Management online: attractionsmanagement.com/digital TODAY’S NEWS AND JOBS: For the latest opportunities in the attractions industry, plus global market news, check out our daily website: www.attractionsmanagement.com or sign up for e-news on www.leisuresubs.com ATTENTION 62 Sustainability: 74 3D/4D/5D: BUYERS! Eco future Story formats Wherever you are A new exhibition in Abu Dhabi is Fulldome, interactives and 3D, 4D and in the world, fi nd teaching children how to be green 5D formats are bringing stories to life suppliers 24/7 using Attractions 64 Architect’s focus: 84 Waterparks Management’s dedicated leisure Todd Schliemann Ride the wave search engine: www.fun-kit.net The landscape takes centre stage at the A look at some of the newest projects Natural History Museum of Utah SUBSCRIBE: 88 Product focus: Be a part of the bigger picture and 68 Museums: FUN-KIT subscribe to Attractions Management. Collection points A selection of the latest products To sign up, call: +44 (0)1462 471915 Three exhibition interpreters tell us how they take an idea about a collection and 90 Audioguides and apps: BUYERS’ GUIDE: transform it into an exciting exhibition Guiding light For suppliers of products and Light-hearted elements make these services in the worldwide attractions 71 attractions-kit: audioguides and apps fun to use industry, turn to page 93 Special eff ects We focus on the latest special effects 93 Buyers’ guide products being used in the industry A source of attractions services #/©DZCFSUSFL 4FBE#UUSBDUJPOT/BOBHFNFOUPOMJOFBUUSBDUJPOTNBOBHFNFOUDPNEJHJUBM NXk\igXibE\nj ÈKfX`[d\dY\ijn`k_ nXk\iZfejldgk`fe# J\XNfic[kffg\ek_`i[8hlXk`ZXgXib NN8_Xjnfib\[n`k_ SeaWorld Parks & `e[ljkipZfejlckXekjÉ Entertainment is set to launch its third Aquatica waterpark in San Diego, USA in early 2013. Th e Orlando-based company when extended rainy periods can wipe out has acquired Knott’s Soak a large percentage of their 100-day operat- City in San Diego, a stand- ing season? What is new to this discussion alone Southern California is how guest perception of waterparks may waterpark, from Cedar Fair be changing in areas where climate change Entertainment Company. has led to severe drought conditions and Located in Chula Vista, water conservation eff orts. the park is set to undergo Throughout the US and Europe, city extensive renovations to administrators and community members transform it into an Aquatica Th e inclusion of animals adds an educational element to the waterparks are starting to ask waterpark operators to featuring a variety of water explain and justify their water consump- slides and rides, themed entertainment “Aquatica San Diego will feature guest expe- tion. Th is has become especially apparent and exotic animals. riences with a variety of exotic animals. Having when new projects are proposed in areas Jim Atchison, president of SeaWorld Parks animals in our Aquatica parks adds an educa- where water usage is heavily regulated. & Entertainment, said: “Th ese parks refl ect tional component to a waterpark.” To aid members in these conversations, the highest standard of quality in attractions, SeaWorld Parks & Entertainment owns the WWA worked with industry consul- entertainment and theming, but the presence 11 waterparks and aquariums across the US. tant Eric B Hansen with Hotel & Leisure of animals makes the experience special. Details: http://lei.sr?a=4k0W3 Advisors to publish an article, When the Waters Run Dry, in the October-November issue of World Waterpark Magazine. Th e JZ_c`kk\iYX_e>Xcm\jkfe@jcXe[cffbjkf\ogXe[ article looks at the diff erence in water use versus water consumption, water conserva- Waterpark operator Schlitterbahn – owner of Th e owner of the 38-year-old Galveston tion as a design principle, best management the Galveston Island Waterpark in Texas, USA Health and Racquet Club, Tom Cook, says practices and how to develop a drought – is in talks with a fi tness club adjacent to the that he has been looking for an exit strat- response plan, among other topics. park with the view to buying the site to extend egy since Hurricane Ike, which drove many the park with new rides, additional parking of his locals away from Galveston island. Aleatha Ezra, director of member development and offi ce and storage space. Details: http://lei.sr?a=F1R1E 4FBE#UUSBDUJPOT/BOBHFNFOUPOMJOFBUUSBDUJPOTNBOBHFNFOUDPNEJHJUBM #/©DZCFSUSFL K_\d\GXibE\nj GXibjÊY`^^\jk^ifnk_Xi\XË ]fiM`ccX^\IfX[j_fn @e[`XgcXej)'e\nkfli`jkgXibj Theme parks will be the biggest engine of The Indian government has growth over the next decade for Village announced plans worth Roadshow Limited, its chair has said. Rs1,000 Crore (£113.9m, Robert Kirby made the announcement `140.3m, US$183.6m) to at the company’s AGM last month where develop 20 themed tourist he reported pre-tax earnings of AU$154.7m parks across the country to (£100.3m, %123.7m, US$161.3m) for the 2012 mirror resort town develop- financial year, up on AU$140.5m (£91.1m, ments in Cancun, Mexico and %112.4m, US$146.5m) for 2011. Sentosa, Singapore. “We see our theme parks as not only Tourism Minister Shri our largest business; it is the new foun- Sahai revealed the plans dation of our business,” said Kirby. at the National Tourism Details: http://lei.sr?a=d7c4Q Advisory Council meeting on 12 December. His tourism development strategy, to be included in the government’s five-year India’s proposed tourist parks will have facilities for amusements plan, outlines plans for skill development, infrastructure development, His strategy stipulated each park would be at promotion and branding and taxation and least 50-acres and would include facilities for incentives. He proposed the tourism parks, craft centres, entertainment and amusement, which would consist of hotels, convention cen- food streets, sports and hosting of cultural tres, theme parks and skills training centres, events. A consultant has been appointed to would be developed through public private develop action plans for deciding park locations. Merlin is expanding its portfolio of midway sites, partnerships and would employ locally. Details: http://lei.sr?a=v0r3Z which include Legoland Discovery Centres D\ic`e\ogXe[j 4FBE#UUSBDUJPOT/BOBHFNFOUPOMJOFBUUSBDUJPOTNBOBHFNFOUDPNEJHJUBM #/©DZCFSUSFL K_\d\GXibE\nj >Xe[_`k_\d\gXibgcXee\[ Creating Active The Sewagram Ashram Family Attractions near Wardha Gandhi, where Mahatma Gandhi stayed for six years aft er the Dandi March, is set to be transformed into a tourist attraction featuring a theme park. Th e visitor attraction is being developed with an estimated cost of Rs 62 crore (£7.3m, %8.6m, US$11.5m). Th e Gandhi for Tomorrow S k educational theme park will y T ra partly be based on showing il ® Ro how Gandhi was in favour pe s Co of appropriate and useful urse technology and not against Th e attraction will be built where Gandhi stayed aft er the Dandi March it – as it is oft en claimed. Along with the theme park, the new attrac- Gandhian thoughts, along with accommo- ™ y a tion will also house a Rs 95 crore (£11.2m, dation. A section displaying Gandhian arts, l P ture T ll ven rail %13.2m, US$17.7m) international convention culture and technology will also be devel- a Ad B centre. Minister of state for fi nance and dis- oped. Wardha District Collector Nawin ve B ti al rac trict guardian minister Rajendra Mulak said Sona said that a memorial will also feature, to locity™ Inte the convention centre will include an audito- celebrate 75 years of Gandhi’s stay in the area. rium and study centre for those keen to learn Details: http://lei.sr?a=G7C1U K_\d\gXib`ek_\]iXd\]fiQ`dYXYn\Z`kp Plans for a theme park in the Zimbabwe city of According to News Day, the park will be the S of Bulawayo have been mooted. Th e city fathers fi rst of its kind in the country and will be solar- t C y ontained Pla have given approval to lease more than three powered. Th e city council has said the park will hectares of land to a private company, to target families and should help rejuvenate the develop an amusement park. area. Details: http://lei.sr?a=z5V1f D\^X_fk\cgcXee\[]fiLe`m\ijXcFicXe[f Work is underway on the fourth on-site hotel at the Universal Studios Orlando resort in Florida, USA. Scheduled to open in 2014, Cabana Beach Resort will be Family the largest of Universal’s resort Adventure hotels with 1,800 rooms. Th e property, which will be built Park on a 37-acre and operated by Loews Hotels & Resorts, will offer 900 family suites and 900 standard rooms. Jonathan Tisch, chair of rt so Re e Loews Hotels & Resorts said: P ia t ho orn u to C alif h redit: ND® C C “Th e Orlando resort market LEGOLA e t th and our partners at Universal AS Shoo S are a fundamental part of our p i nn business. Universal Orlando is a beloved fam- Loews Hotels & Resorts also operates the in g R ily destination and this new development will Portofi no Bay Hotel, Hard Rock Hotel and apids® Ride allow more families to enjoy the attractions Royal Pacifi c Resort at Universal Orlando. and experience the unique theme parks.” Details: http://lei.sr?a=v9k7N www.primeplay.com #/©DZCFSUSFL T. +1.604.232.4505 [email protected] Qff 8hlXi`ldE\nj 8kk_\]ifekc`e\ *'d:_\jk\iQffgcXejXggifm\[ f]Zfej\imXk`fe Visitors to Chester Zoo will soon be navigating their way A 4FBE#UUSBDUJPOT/BOBHFNFOUPOMJOFBUUSBDUJPOTNBOBHFNFOUDPNEJHJUBM #/©DZCFSUSFL We like cool, crazy, creative, out-there stuff, but we love cool, crazy, creative, out-there stuff ...that works. Shanghai Science And Technology Museum, China www.forrec.com JZ`\eZ\:\eki\E\nj >\ki\X[pkfdXb\ (''dK\ee\jj\\Z\eki\gcXee\[ Xe[`eefmXk\ A US$100m (£62.5m, %76.6m) discovery park is currently CL:PJ:?N<@E>IL9 4FBE#UUSBDUJPOT/BOBHFNFOUPOMJOFBUUSBDUJPOTNBOBHFNFOUDPNEJHJUBM #/©DZCFSUSFL Kiddie Kart Gamma LeisurePOS MEMBERSHIP gamma dataware Complete business solutions Modular integrated management information systems for visitor Major attractions, museums, Rides heritage sites and ADMISSIONS RETAIL CATERING BOOKINGS ACCOUNTS theme parks The CompanyCarousel Gamma Dataware Limited Gamma LeisurePOS provides visitor attractions of all types and sizes with a complete end-to-end operational management system from admissions to back office reporting, analysis and accounting. The system’s modular approach allows operators to implement any combination of modules to meet their specific requirements. While the integration between modules ensures that operators can easily produce cross departmental reports such as visitor spend analysis. Bumper LeisurePOS modules include: Cars Admissions and Ticketing Bookings and Event Management Membership Retail and Catering Point of Sale Stock Control Purchase Order Processing Mail Order Gift Aid Integrated Chip and PIN Web Interfaces Gamma Dataware Ltd Accounting and Payroll Wright Business Centre Reporting and Back Office Management 1 Lonmay Road Glasgow LeisurePOS options include: G33 4EL = #,4(.(55$0'4(/16(+$0'+(.' !70,65 Telephone: +44 (0)141 773 6273 = ",&-(65$.(5$0'&1..(&6,10-,15-5 $: = (/1*4$2+,&'$6$&$2674( +44 (0)141 773 6283 = !+,2$0' )141))5,6(5$.(5 E-mail: = 19(%64$05$&6,10)((5 [email protected] = "+($64(1: )),&(5$.(5 Bertazzon 3B srl, 31020 Sernaglia (Treviso) Italy Phone +39.0438.966291 Fax +39.0438.966165 E-Mail:[email protected] [email protected] www.gammadata.com Venetian Carousels #/©DZCFSUSFL 4FBE#UUSBDUJPOT/BOBHFNFOUPOMJOFBUUSBDUJPOTNBOBHFNFOUDPNEJHJUBM ?\i`kX^\E\nj 9i`kX`eËji\c`^`fljYl`c[`e^j Xi\XkkiXZk`e^k_\Zifn[j J\kkc\ijdlj\ldi\fg\ej`eEQ Britain’s religious buildings are sought after A museum telling the attractions for international tourists with social history of one of New 6.7 million visiting churches or cathedrals Zealand’s first cities has in 2011. According to VisitBritain, religious reopened in Dunedin fol- buildings are not a deciding factor in them- lowing a four-year NZ$37.5m selves for tourists planning to travel to the (£19.64m, ` 24.21m, UK, but they have an important impact on US$31.69m) refurbishment. visitor experience. Toitu Otago Settlers Visiting a religious site is most popular Museum opened to the pub- among Brazilians (55 per cent) followed by lic on 8 December after a Australians and Americans (49 per cent) two-year closure during its and Russians and Chinese (45 per cent). building phase. In total, 22 per cent of last year’s 31m vis- The closure allowed the itors went to a religious site. VisitBritain development of a transport CEO Sandie Dawe said overseas visi- garage, the refurbishment tors rate Britain fourth out of 50 nations of heritage brick buildings for built heritage, with films like Harry and construction of a new Potter and The Da Vinci Code rais- entrance foyer, which houses ing the prominence of its historic sites. a steam locomotive, a shop, The social history museum reopened a multi-million dollar revamp Details: http://lei.sr?a=4x2K9 café and function spaces. A 3,000 sq m storage facility, which kicked Tea trolley bus, a Didham’s delivery truck, a off the refurbishment project in 2008, was restored tram and a night soil cart. completed in November 2009. Dunedin mayor David Cull said the The museum includes exhibits charting the museum would be an “evolving database of arrival of the indigenous Maori population, snapshots and historic vistas and of personal, the growth of Dunedin city and future chal- family and cultural stories.” lenges for the region. The museum, which offers visitors free The renovation has allowed the museum admission, first opened its doors in 1908 and to display many large objects that had pre- is publically-owned by Dunedin City Council. viously been in storage, including a Tiger Details: http://lei.sr?a=J0t7B Exhibits include aircraft that helped the victory =i\\[fdGXm`c`fefg\ej EXk`feXc8]if$8d\i`ZXeDlj\ldfg\ejÔijkg_Xj\ XkE\nFic\XejDlj\ld The National WWII Museum in New The first phase of the National Orleans, Louisiana, USA, has launched the Afro-American Museum in latest phase of its US$300m (£187m, €225m) Wilberforce, Ohio, USA was expansion. The US Freedom Pavilion: The unveiled to the public on Boeing Centre, which cost US$35m (£22m, 26th January, following an €26m), tells the story of America’s industrial 18-month long revamp. capability during the war years and explores To be opened in stages, the what it was like to participate in WWII on museum’s first phase includes land, sea and in the air. a renovated exhibition space, It showcases the macro artifacts of the which will feature the first war, representing America’s production of new installation entitled How airplanes, artillery, tanks and other equip- I Got Over. ment that helped the victory in World War The mixed media exhibi- II. Exhibited artifacts include a Boeing B-17 tion will reflect the African Flying Fortress, an SBD Dauntless, a B-25 American experience and fuselage and the TBM Avenger. focus on three themes of The expansive space features elevated celebration, spirituality and The museum has reopened to the public following an 18-month revamp visitor catwalks for a dramatic view of the protest. A second exhibition aircraft as well as LED screens programmed space is expected to be open mid-2013 and will Charles Wash, said: “The newly renovated with historical films. Designed by New York- feature a quilt installation entitled And Still public spaces will also make programming a based engineering firm and architectural We Rise. It will consist of nearly 100 quits by more prominent feature than before. firm Voorsanger Architects, the pavilion was African American artist Carolyn Mazloomi. “This will allow us to provide first-hand funded through a $20m Congressional grant Other works on the museum include updat- educational opportunities for the public through the US Department of Defense as ing all the exhibition spaces and mechanical that fully interpret the material culture of well as a $15m donation from The Boeing systems in the museum. Executive director African Americans from around the country.” Company. Details: of the National Afro-American Museum, Details: http://lei.sr?a=D9A1l 4FBE#UUSBDUJPOT/BOBHFNFOUPOMJOFBUUSBDUJPOTNBOBHFNFOUDPNEJHJUBM #/©DZCFSUSFL >Xcc\ipE\nj :_ipjc\i^Xcc\ipZcfj\j]fii\mXdg Interactivity can improve guest engagement JfZ`Xcd\[`XËj`dgXZkfe Xikfi^Xe`jXk`fejjlim\p\[ A survey of US art organisations reveals how technology such as social media, the internet and mobile connectivity positively and negatively impacts their operations. The Pew Internet survey questioned 1,244 organisations that had received fund- Th e main gallery of the Chrysler Museum of Art in Virginia, USA, is set to remain closed until late 2014 ing from the National Endowment for the Arts (NEA) between 2007 and 2011. The Chrysler Museum of Art in Virginia, wi-fi access in every gallery, improved disabil- Th e survey found that most organisations USA, has closed its main gallery as it begins ity access and an expanded café that will open agreed digital technologies had increased a US$24m (£14.97m, €18.36m) expansion and beyond museum hours. engagement, made art a more participatory renovation project. During construction, the museum’s glass experience and established more diverse A key component of the renovation, which is studio and Moses Myers House will remain audiences. Many noted social media pro- scheduled for completion in April 2014, is the open and the Norfolk History Museum will vided cost-eff ective ways to market events replacement of outdated temperature control be converted into a new gallery dedicated to and attractions and reach new patrons. systems – vital for protecting and conserv- American art. One respondent commented: “Th e inter- ing the museum’s collection. Two new wings, The museum’s collection of more than net makes it possible for our organisation to totalling 8,000 sq ft (743 sq m), will fl ank the 30,000 pieces of art will be safeguarded dur- market ourselves more eff ectively through museum’s entrance, adding to its current space ing the construction process, with many online advertising, blog presences, and of 210,000 sq ft (19,510 sq m). Other facilities being displayed at other galleries in Virginia. social media exchanges. We’ve been able to added during the refurbishment will include Details: http://lei.sr?a=9T5K9 decrease our budgets and increase revenue by utilising online resources eff ectively.” Concerns about technology’s impact 8ppXd>Xcc\ipkf\ogXe[`ekfCfe[feXe[A\[[X_ included audiences’ reduced interest in real objects or performances over digital Middle Eastern art institute Ayyam Gallery is Th e gallery focuses on showcasing estab- alternatives, and an expectation all digi- set to launch two new galleries in London, UK lished and emerging Middle Eastern artists tal content should be free. A number of and Jeddah, Saudi Arabia in early 2013. with the aim of expanding its reputation in organisations were concerned that there Th e curatorial programme of both buildings the international art world. Ayyam London was a demise of trusted critics, due to pres- will refl ect that of Ayyam Gallery’s existing launched at New Bond Street on 24 January sure on media from the digital transition. locations in Damascus, Beirut and Dubai. 2013 Details: http://lei.sr?a=Y4X1l Details: http://lei.sr?a=U8C2X CONFERENCE & Retail, hospitality & leisure SEMINARS 250+ SUPPLIERS innovations – all under one roof ...all FREE to attend Retail Business Technology Expo offers hospitality and leisure operators the solutions to their current challenges DIARY DATE: 12th-13th March 2013 Earls Court London, UK #/©DZCFSUSFL 4FBE#UUSBDUJPOT/BOBHFNFOUPOMJOFBUUSBDUJPOTNBOBHFNFOUDPNEJHJUBM k REGISTER FREE at www.rbtexpo.com Dlj\ldE\nj 9`fDlj\ld]fiGXeXdX:`kp Pritzker Prize-winner architect Frank Gehry will make his Latin American debut in August with the opening of a new museum in Panama City. Located in the birth country of Canadian- born Gehry’s wife, Bertha, the new BioMuseo aims to educate about biodiversity and to raise awareness of the significance of the creation The proposed whale museum will be in Picton of the Isthmus of Panama. The museum is funded by the Amador =le[iX`j`e^jkXikj]fiE\n foundation with scientific support from the Q\XcXe[Ëjn_Xc\dlj\ld Smithsonian Institute and the University of Panama. Spanning 43,056sq ft (4,000sq m), Artist prints have been released to raise the building will feature eight permanent gal- The museum’s focus will be the Isthmus of Panama funds for a proposed whale museum leries designed by Toronto-based design firm planned for Picton, New Zealand. Bruce Mau. There will also be a public atrium, The galleries will cover subjects such as The concept for the National Whale temporary exhibition spaces, cafeteria, exte- formation of the Isthmus of Panama, local bio- Centre, which will eventually be housed in rior exhibits and a botanical garden designed diversity on land and sea, and 15,000 years of converted shipping containers looking over by landscape designer Edwina von Gal. human culture. Details: http://lei.sr?a=b5n7n Picton’s coast, was launched last June. Marlborough District Council has donated funding for the project’s con- cept development phase and will provide Dlj\ldf]DXk_\dXk`Zjfg\ej`eEP land for the attraction, which will detail New Zealand’s whaling history as well as The National Museum of Mathematics current conservation efforts for whales (MoMath), the first of its kind in the US, has and dolphins. New Zealand artist Dick launched in New York. Frizzell and poet Sam Hunt have collab- Spread across two floors and featuring more orated on the limited edition prints titled than 30 interactive exhibits, the museum has One for the Whales and other artists have been designed to enhance public understand- also expressed interest in creating prints ing and perception of mathematics. for the project. It was developed over the past four years, A total of 53 of the world’s 87 whale spe- in response to the closing of the Goudreau The museum was developed over four years cies pass through New Zealand waters, and Museum – a small museum dedicated to Kaikoura – less than two hours drive from mathematics and located on Long Island. Led by mathematician Glen Whitney, the Picton – is a popular whale watching site. A working group first met in August 2008 group discovered that there was no dedicated The museum is expected to attract to explore the creation of a museum of maths, museum of mathematics in the US, while domestic and international tourists to the one that would go well beyond the Goudreau, demand for hands-on maths programming area. Details: http://lei.sr?a=P6g2Z in both its scope and methodology. was increasing. Details: http://lei.sr?a=Z1u0l From the start of our company in 1910 we have been reputation of designing and producing exceptional quality, Hypsos is a global design and specialised in effective 3D communications that positively managed and delivered with care. We have a global fabrication company with 200+ influence the attitudes of our clients’ audiences. Today we perspective that brings new insights to both local and professionals working from are an international company creating content based multinational projects. We take advantage of the efficiency offices in5 different countries. exhibitions, world expo pavilions and visitor attractions. and flexibility of worldwide connections but we make sure the importance of a personal presence is never lost. As we have grown, we have taken on more of the unusual, the never-done-before, and have successfully built our Please visit www.hypsos.com or call us at +31 346 35 75 00. london / amsterdam / moscow / dubai / hong kong Exhibits.nl is a leading supplier of interactive exhibits, operating worldwide to the highest quality standards. Our exhibits are innovative, fun, educational and above all, of a world class built quality. High quality interactive exhibits Amazing Machines / Air and Space / Human Body / Digital World / Water / Sound and Light / Energy and Electricity / Mother Earth / Nature / Arts / Just Fun / Physics and Mathematics '/'*% $"&*+(+%'$- "+ '& ' ,! $ "& '%(&" +"&,! 2 $ ' (*' ++"'&$+1+, %"&, *,"'& '%"& !" !)-$",1 +1+, %+ ,' & '. *$$ &,",1 ,' * , ,"$'*% +,, ' ,! *,+'$-,"'&+/'*$ /" [email protected] www.exhibits.nl ' -+ '& (*'." "& !" ! +, )-$",1 & "&&'.,"'& "+ 1'-* $'$ (*,& * '* !" !$1 +'(!"+," , )$#' ! -$# .., ".'+*- ",! %'* ,!& 1 *+ ' 0( *" & / !. ( * ,-& *+,& "& ' ,! %*# ,+ !$$ & "& %& + &,*-+,-+/",! '%($ 0,+#+* $1'&'-* '%( , & & 0 0 www.kraftwerk.at www.movetechuk.com [email protected] #/©DZCFSUSFL 4FBE#UUSBDUJPOT/BOBHFNFOUPOMJOFBUUSBDUJPOTNBOBHFNFOUDPNEJHJUBM 241(+.' 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JODPOUFYUPGUIFUPNCTUIFZDBNFGSPN (PSNPSFJOGPSNBUJPOWJTJU SFMBUJPOTSBJTJOHGSFTIRVFTUJPOTBOE XJUIBMMUIFDPSSFTQPOEJOHJOGPSNBUJPO IUUQ HJ[BEETDPN #/©DZCFSUSFL 4FBE#UUSBDUJPOT/BOBHFNFOUPOMJOFBUUSBDUJPOTNBOBHFNFOUDPNEJHJUBM 6126'#/ 6IFHPBMPGUIF0%/JTUP JOTQJSFBOEQSPNPUFDSFBUJWJUZ Engaging children through contemporary art and helping them become future productive citizens are the aims of San Diego’s New Children’s Museum. The Top Team explain how PLAY AND DISPLAY ƫ ƫđƫ ƫ ƫđƫ ƫ What is the museum’s aim? NVTFVNGPSDIJMESFOBOEGBNJMJFTXF¬SF 1VSNJTTJPOJTUPJOTQJSFDSFBUJWJUZ BDIJMESFO¬TNVTFVNUIBUDFOUSFTPO JULIANNE MARKOW JNBHJOBUJPOBOEDSJUJDBMUIJOLJOHJO DPOUFNQPSBSZBSU Executive director and CEO DIJMESFOBOEGBNJMJFTUISPVHIDPOUFNQP #OPUIFSBJNJTGPSFWFSZUIJOHXFPGGFS SBSZBSU7TJOHUIBUJOTQJSBUJPOXFBJN BU0%/UPCFQMFBTBOUMZGSVTUSBUJOHBOE UPIFMQDIJMESFOEFWFMPQUIFTLJMMTUIBU FOHBHJOHMZDPNQFMMJOHTPPVSWJTJUPST What is the NCM? XFCFMJFWFBSFJNQPSUBOUGPSGVUVSFQSP XBOUUPDPNFCBDLBOEEPJUBHBJO 6IF0FX%IJMESFO¬T/VTFVN 0%/ JT EVDUJWFDJUJ[FOT9FXBOUUPHJWFUIFN UIFPOMZDIJMESFO¬TNVTFVNJOUIF75 UIFBCJMJUZUPDPMMBCPSBUFEPHFOFSBM How did you set up the top team? XJUIBNJTTJPOEFEJDBUFEUPDPNNJT QSPCMFNTPMWJOHBOEMPPLBUUIFXPSME 9IFO+TUBSUFEBZFBSBHPUIFSFXBTPOMZ TJPOJOHBSUJTUTUPDSFBUFTJUFTQFDJ³D JOBTMJHIUMZEJGGFSFOUXBZ POFTFOJPSTUBGGQFSTPO§6PNPLP§JO JOTUBMMBUJPOTGPSBOBVEJFODFPGDIJMESFO 9FBMTPXBOUUPIFMQQFPQMFCFDPNF QMBDF+WJFXFEJUBTBOPQQPSUVOJUZUP BOEGBNJMJFT DPNGPSUBCMFXJUIBSUTPXFQSFTFOUJUJO IBOEQJDLUIFPUIFSEJSFDUPSTBOENBLF WFSZOPOUISFBUFOJOHXBZTUPTIPXJU¬T TVSFUIFSFXBTUIFSJHIUDIFNJTUSZ What was the inspiration? UIFSFGPSBMMPGVTUPFOKPZ 6IFCJHHFTUDIBMMFOHFXBTOFFEJOHUP 0%/XBTGPVOEFEBTBUSBEJUJPOBMDIJM UBLFUIFUJNFUP³OEUIPTFQFPQMFXJUI ESFO¬TNVTFVN+OUIFFBSMZTUIF What changes have you made? PVUPUIFSTFOJPSTUBGGJOQMBDFUPTVQQPSU NVTFVNTUBSUFEVTJOHDPOUFNQPSBSZ 6IFNBKPSDIBOHFUIBUXF¬SFJOUIF UIBUFGGPSU+UKVTUNFBOUJUUPPLVTBMJUUMF BSUBTJUTGPDVTJOTQJSFECZUIFXPSL QSPDFTTPGJNQMFNFOUJOHJTUPGPDVT MPOHFSUPHFUHPJOHCVUXFIBWFBHSFBU PG#NFSJDBOBSUJTU#MBO-BQSPXXIP FWFONPSFPOCFJOHDIJMEDFOUSJD5P TUBGGJOQMBDFOPXBOEFWFSZPOFXPSLT TBXBSUBTBXBZUPFYQMPSFUIFXPSME JOTUFBEPGCFJOHBDPOUFNQPSBSZBSU SFBMMZXFMMUPHFUIFS #OPUIFSJO´VFODFXBT8JDUPS&¬#NJDP GSPNUIF/VTFVNPG/PEFSO#SUJO0FX ;PSL*FCFMJFWFEDIJMESFOTIPVMECF “WE WANT PEOPLE TO BECOME COMFORTABLE WITH BMMPXFEUPFOHBHFJOPQFOFOEFEXBZTPG BSUUPFYQMPSFUIFJSPXODSFBUJWJUZ ART, SO WE PRESENT IT IN NON-THREATENING WAYS” 4FBE#UUSBDUJPOT/BOBHFNFOUPOMJOFBUUSBDUJPOTNBOBHFNFOUDPNEJHJUBM #/©DZCFSUSFL %IJMESFOMFBSOUISPVHIQMBZ XJUIUIFWBSJFEBDUJWJUJFTHJWJOH UIFNUIFDIBODFUPFYQMPSFUIFJS JNBHJOBUJPOBOEUIJOLMBUFSBMMZ How do you work with the community? BSPCVTUDBMFOEBSGPSUIFFOUJSFZFBS 9FIBWFB2BSUOFSJO%SFBUJWJUZQSP 9FQMBOBIFBEBOEBMXBZTMPPLGPSOFX HSBNNFXJUI/POBSDI5DIPPMXIJDIJT HANNAH BERGER TPVSDFTPGSFWFOVFBOEPQQPSUVOJUJFT GPSIPNFMFTTDIJMESFOXIPDBOWJTJUUIF Director, development NVTFVNGPSGSFF9F¬SFFYQBOEJOHUIBU What’s your strategy? QSPHSBNNFUPPUIFSOPOQSP³UTPDJBM 1VSNJTTJPOJTUPJOTQJSFDSFBUJWJUZBOE TFSWJDFPSHBOJTBUJPOTTVDIBT8PJDFT(PS What’s your role? JOOPWBUJPOJODIJMESFOBOEGBNJMJFTJO %IJMESFOXIJDIIFMQTXJUIGPTUFSJOHBOE +PWFSTFFPVSNFNCFSTIJQQSPHSBNNF 5BO&JFHP9FTFFLPVUUIFDPNQB HVJEFTQFPQMFUISPVHIUIFMFHBMTZTUFN BOEBMMUIFDPOUSJCVUFEJODPNF6IBU¬T OJFTBOEJOEJWJEVBMTXIPUIBUNFTTBHF 9FBMTPXPSLXJUIMPDBMVOJWFSTJUJFT PVSFOUJSFGVOESBJTJOHJOJUJBUJWFBSPVOE TQFBLTUPCVJMESFMBUJPOTIJQTXJUI 7OEFSHSBEVBUFTBU5BO&JFHP5UBUF DPSQPSBUJPOTGPVOEBUJPOTJOEJWJEVBMT UIFNBOEUIFOBTLUIFNUPIFMQVTCVJME 7OJWFSTJUZCVJMUTPNFGBOUBTUJDDBSE BOEHPWFSONFOUGVOEJOH SFMBUJPOTIJQTXJUIPUIFST+MJLFUPDBMM CPBSEGVSOJUVSFGPSPVSMPVOHFBSFBBT JUGSJFOESBJTJOH QBSUPGUIFJSEFTJHODPVSTF How is the museum funded? 9FSFDFJWFEPOBUJPOTGSPNDPSQPSBUF What are the main challenges? What are the highs and lows? QBSUOFSTQSJWBUFBOEQVCMJDGPVOEBUJPOT XBTBOFMFDUJPOZFBSTPEPOB +MPWFHPJOHEPXOUPUIF´PPSPGUIF BOEJOEJWJEVBMT#SPVOEQFSDFOUPG UJPOTXFSFSFEJSFDUFEUPXBSETQPMJUJDBM NVTFVNBOETFFJOHUIFDIJMESFO GVOEJOHDPNFTGSPNHPWFSONFOUFOUJUJFT DBNQBJHOT6IFSFNBZCFCJHDIBOHFT JOUFSBDUJOHBOEFOKPZJOHUIFNVTFVN +EPO¬UPWFSTFFSFOUBMT XFIJSFUIF JOPVSUBYDPEFJOTPQFPQMFBSF BOEQBSUJDJQBUJOHJOBMMUIBUXFPGGFS NVTFVNPVUGPSDPSQPSBUFFWFOUTQBS DPODFSOFEBCPVUIPXUIFZTQFOEUIFJS 6IBU¬TBG³SNBUJPOPGFWFSZUIJOHXFEP UJFTXFEEJOHTBOETDIPPMQSPNT PSPVS NPOFZ6IPTFBSFGBDUPST+DBO¬UDPOUSPM 1OFPGNZTBEEFTUNPNFOUTXBT GFFCBTFEQSPHSBNNFTTVDIBTTVNNFS 9FPWFSDPNFUIFNCZTUJDLJOHUPPVS TFFJOHBMJUUMFCPZGSPNUIF/POBSDI DBNQTBOEUFBDIFSUSBJOJOHDPVSTFT QMBOBOEDPNNVOJDBUJOHIPXJNQPSUBOU 5DIPPMSFGVTJOHUPHFUPOUIFCVTUP JUJTUPLFFQJOWFTUJOHJOPVSDPNNV HPCBDL+UCSPLFNZIFBSUCFDBVTF How do you keep donations coming in? OJUZBOEPVSNVTFVN6IFSFTPVSDFBOE IF¬EIBEBHSFBUUJNFCVUQSPCBCMZ 2BSUPGJUJTIBWJOHBOBNCJUJPVTUFBN UIFTFSWJDFTXFQSPWJEFFOTVSFUIBU5BO XPVMEO¬UHFUUPDPNFBHBJO QBSUPGJUJTIBWJOHBHPPETUSBUFHZBOE &JFHPTUBZTDPNQFUJUJWFJOUIFGVUVSF #/©DZCFSUSFL 4FBE#UUSBDUJPOT/BOBHFNFOUPOMJOFBUUSBDUJPOTNBOBHFNFOUDPNEJHJUBM 6126'#/ XPSLJTBOFZFPQFOFSGPSUIFBSUJTUTP FYQPTVSFUPUIFBSUT§OPUKVTUMPPLJOH TOMOKO KUTA XFOFFEUPNBLFTVSFUIJTJTTPNFUIJOH BUBSUCVUUIFDSFBUJWFQSPDFTTUIBU¬TTP Director, education UIFZ¬SFDPNGPSUBCMFXJUI TUJNVMBUJOHBOEJNQPSUBOUGPSDIJMESFO and exhibitions 9F¬WFCFFOJODPNNVOJDBUJPOXJUI 9FBMTPIBWFBNPEFTUPVUSFBDI TPNFPGUIFBSUJTUTTJODFTQSJOH+U QSPHSBNNFGPSTDIPPMTXIJDIXF¬MMCF UBLFTUIBUMPOHUPHPCBDLBOEGPSUIUP JODSFBTJOHJO6IFCVEHFUDPO What do you exhibit? TIBSFJEFBTBOENBLFTVSFFWFSZPOF¬T TUSBJOUTPOTDIPPMTIBTNBEFJUEJG³DVMU 9FEPO¬UQSFTFOUUSBEJUJPOBMJOUFSBDUJWF DPNGPSUBCMF6IFOUIFSF¬TBTBGFUZDIFDL GPSUIFNUPDPNFUPVT#ENJTTJPOGFFT QMBZQJFDFT+OTUFBEXFDPNNJTTJPO UPNBLFTVSFUIFBSUXPSLJTTBGFGPSDIJM GPSTDIPPMHSPVQTJTWFSZNJOJNBMBOE DPOUFNQPSBSZBSUJTUTUPDSFBUFVOJRVF ESFOUPQMBZXJUIXIJDIMFBETUPBOPUIFS XFIBWFBDBUFHPSZPGTDIPPMTDBMMFE BSUJOTUBMMBUJPOTUIBUDBOCFQMBZFEXJUI CJHDPOWFSTBUJPO6IFSFBSFDFSUBJO 6JUMF1OF6IFTFBSFMPDBUFEJOFDPOPNJ DSBXMFEPOBOEKVNQFEUISPVHI NBUFSJBMTUIBUXPSLBOETPNFUIBUXPO¬U DBMMZEJTBEWBOUBHFEBSFBT6IFZDBO 1VSDVSSFOUFYIJCJUJPOJTDBMMFE6SBTI XJUITUBOEUIFMPWFPGUIFDIJMESFO WJTJUVTGPSGSFFCVUJU¬TFYQFOTJWFUPHFU BOEDPWFSTUISFF´PPST§TRGU UIFTDIPPMCVTUPVTTPXF¬SFNBLJOHB TRN PGQVCMJDHBMMFSZTQBDF How many exhibitions are there? 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UPVDIJOHBOEGFFMJOHBMMUIFUIJOHTUIBU UFNQPSBSZBSUJTUTXIPFJUIFSVTFGPPEBT 9FCSJOHJOBCPVUDIJMESFOGSPN XF¬WFQSFQBSFE BCVJMEJOHNBUFSJBMPSGPPEJOUIFJSDPO UIF5BO&JFHPBSFBFWFSZZFBSBOEUIFZ +USZUPWJTJUUIF´PPSFWFSZEBZUPUBML DFQUT§UIFQSPEVDUJPOUSBOTQPSUBUJPOPS TQFOETFWFSBMIPVSTIFSFBOEHFUB UPQFPQMFBOEIFBSUIFMBVHIUFS1SIFBS UIFNPEJ³DBUJPOPGGPPE IBOETPODPNQPOFOUBTQBSUPGUIFJS UIFRVJFUBOEEPTPNFUIJOHBCPVUUIBU WJTJU2VCMJDTDIPPMTJOUIF75BSFIBWJOH CFDBVTFJUTIPVMEO¬UCFBRVJFUNVTFVN How do you choose the pieces? BUPVHIUJNFXJUIUIFCVEHFUDVUT9F 9FJOWJUFUIFBSUJTUUPWJTJUPVSTQBDF USZUPQSPWJEFBSUTFEVDBUJPOUIBUNFFUT What are your future plans? 6PTFFDIJMESFOJOUFSBDUJOHXJUIUIFBSU TDIPPMTUBOEBSETTPDIJMESFOIBWFTPNF 6IF0%/IBTBOFXUIFNBUJDFYIJCJUJPO FWFSZUXPZFBST9F¬SFXPSLJOHPO(FBTU XIJDIXJMMPQFOJO1DUPCFS “WE’RE WORKING ON OUR EXHIBITION FOR AUTUMN. IT’S 9FXBOUUPLFFQUIFNVTFVNGSFTI CALLED FEAST - THE ART OF PLAYING WITH YOUR FOOD” BOEFYDJUJOHTPXF¬SFMPPLJOHBUDIBOH JOHUIFFYIJCJUJPOTNPSFPGUFOBOE QFSIBQTIBWJOHNPSFUIBOPOFBUBUJNF #SUJTUTBSFJOWJUFEUPWJTJUBOEXBUDIDIJMESFOJOUFSBDUJOHUPIFMQHBJOJOTJHIUJOUPXIBUDPOTUJUVUFTTBGFDIJMEGSJFOEMZBSU 4FBE#UUSBDUJPOT/BOBHFNFOUPOMJOFBUUSBDUJPOTNBOBHFNFOUDPNEJHJUBM #/©DZCFSUSFL 6XFMWFDPOUFNQPSBSZBSUJTUTXPSLFEXJUISFDZDMFEPCKFDUTUPDPNFVQXJUIJEFBTGPS6SBTIUIFNVTFVN¬TDVSSFOUFYIJCJUJPO KERRI FOX Director, marketing and communications Who is NCM for? 6PEEMFSTUPUFFOT9FIBWFUIJOHTUIBU BQQFBMUPBMMBHFMFWFMTCVUPVSEFNP HSBQIJDUFOETUPCFQFPQMFXJUIDIJMESFO VOEFSTJYXIJMFUIFJSPMEFSTJCMJOHTBSF BUTDIPPM#UXFFLFOETUIFBVEJFODFJT GBNJMJFTXJUIDIJMESFOBHFEBOEVOEFS 5DIPPMHSPVQTIBWFBSBOHFPGBHFT BOEXFUBJMPSUIFDVSSJDVMVNBDDPSEJOHMZ 1VSTFBTPOBMDBNQTBSFBUUFOEFECZ BMMBHFT§QSFTDIPPMUISPVHIUPIJHI TDIPPMBHF#DPOUFNQPSBSZBSUJTUXPSLT GBMMPGOJOFNJMMJPOQFPQMFBZFBS9F XJUIUIFLJETJOUIFDBNQBOEUIFZDSF XJUIBGVOEJOHQBSUOFSBSFHPJOHUPCF 0%/QSPWJEFTBIPTUPGCVTZ BUFBSUXPSLEVSJOHUIFXFFLUIFZ¬SFIFSF UIFTQPOTPSBOEIBWFBIVHFQSFTFODF XPSLTIPQTUPJOWPMWFDIJMESFO 9F¬MMIBWFBCJMMCPBSEBOECFPOCBO What marketing and PR do you do? OFSTBOEUIFJSFMFDUSPOJDDPNNVOJDBUJPO 9FIBWFBMBZFSFENBSLFUJOHNJY 9F¬MMCFBCMFUPIBWFFWFOUTBOEPVU What are the main challenges? JODMVEJOHCSPBEDBTUQSJOUPOMJOFBOE SFBDIBOEBSUNBLJOHBDUJWJUJFT 9F¬SFBOFXNVTFVNOPUFWFO³WF TPDJBMNFEJB9FUBLFBEWBOUBHFPGQVC ZFBSTPMEBOEXF¬SFBOFXUFBNMPPLJOH MJDSFMBUJPOTBTNVDIBTQPTTJCMF9F How do you market to diff erent BUJUXJUIGSFTIFZFT6IFLFZDIBMMFOHF DBO¬UBGGPSEUIFLJOEPGFYQPTVSF+¬EMPWF audiences? XF¬SFBMMGBDJOHJTUIBUUIFSF¬TTPNVDI TPXFEFWPUFBMPUPGUJNFFOTVSJOHXF 9IJMFXF¬SFBMXBZTUBMLJOHUPGBNJMJFT XFXBOUUPEPBOEKVTUOPUFOPVHIUJNF HFUXSJUUFOBCPVUPSQSP³MFE(PSFYBN XFIBWFUXPLFZUBSHFUHSPVQT MPDBMT JOUIFEBZ9F¬SFXPSLJOHPOQSJPSJUJTJOH QMFXF¬WFCFFOPOUIFNPSOJOHOFXT XJUIJO5BO&JFHPBTXFMMBTQFPQMF BOEMBZJOHPVUPVSQMBOGPSUIFOFYUGFX TFWFSBMUJNFTXIFSFUIFZUBMLBCPVUXIBU XIPBSFWJTJUJOHUIFBSFB6PBUUSBDU ZFBSTTPXFDBOBDDPNQMJTIPVSHPBMT XF¬SFEPJOH9FLFFQPVSXFCTJUFVQUP UPVSJTUTXF¬SFXPSLJOHXJUI%PO8JT EBUFBOEPOMJTUJOHTPGXIBUUPEPJO5BO BTXFMMBTMPDBMIPUFMTBOEVUJMJTJOHUPVS What are the future plans? &JFHP9FQPTUPO(BDFCPPLBOE6XJUUFS JTNUBSHFUFENFEJB +OUIFGVUVSFXFXBOUUIFNVTFVNUP EBJMZSFTQPOEBTRVJDLMZBTXFDBOBOE 1VSUPVSJTNNFTTBHFJTBGBJSMZCSPBE CFTZOPOZNPVTXJUI5BO&JFHP9F IBWFBMPUPGEJBMPHVFXJUIQFPQMF POFFODPVSBHJOHUIFNUPWJTJU(PSMPDBMT XBOUQFPQMFUPUIJOLBCPVU6IF0FX 9F¬WFKVTUDPNNJUUFEUPCFUIFTQPO XF¬SFNPSFTQFDJ³DBCPVUXIBUXF¬SF %IJMESFO¬T/VTFVNXIFOUIFZUIJOLPG TPSPGUIFGBNJMZBNFOJUJFTTFDUJPOBU EPJOH§UIFQSPHSBNNFTUIFDIBOHJOH PUIFSXFMMLOPXO5BO&JFHPEFTUJOBUJPOT POFPGUIFMPDBMNBMMTXIJDIIBTBGPPU BSUBDUJWJUJFTXPSLTIPQTBOEFWFOUT TVDIBT5FB9PSME.FHPMBOEBOEUIF[PP #/©DZCFSUSFL 4FBE#UUSBDUJPOT/BOBHFNFOUPOMJOFBUUSBDUJPOTNBOBHFNFOUDPNEJHJUBM 6126'#/ #SUJTU%ISJT5PMMBSTESBXTBUUFOUJPOUPUIFJUFNTUISPXOBXBZBOEXIBUIBQQFOTUPUSBTIPODFJUEJTBQQFBSTGSPNTJHIU XJUI*4JTBMTPBGBJSMZDPOTUBOU WADE LINDENBERGER SFRVJSFNFOU§JU¬TJNQPSUBOUUIFFNQMPZ Director of fi nance and FFTBSFDPNQFUJUJWFMZSFXBSEFEBOE administration IBWFBQPTJUJWFTVQQPSUJWFXPSLFOWJ SPONFOU1OUIF+6TJEF+¬NBMXBZT XBUDIJOHUPNBLFTVSFUIFDPNNVOJDB What’s your role? 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EJSFDUJPOPGUIFNVTFVNBOEJUTTUBGG BMXBZTDPNNVOJDBUFDPNNVOJDBUF +XBOUFEUPCFFOHBHFEJODSFBUJOHUIF $PBSENFNCFSTBSFBNCBTTBEPSTGPS DPNNVOJDBUF OFYUHFOFSBUJPOPGJOOPWBUJWFUIJOLFSTJO UIFNVTFVNBOEXFVTFPVSOFUXPSLPG UIF5BO&JFHPDPNNVOJUZ2SFQBSJOHPVS DPOUBDUTUPTQSFBEUIFWJTJPOPVUBNPOH What are the challenges? LJETUPIBWFDSJUJDBMUIJOLJOHTLJMMTBOE UIFDPNNVOJUZBOEIFMQSBJTFUIFNPOFZ #TBOPOQSP³UUIFDIBMMFOHFJT DPO³EFODFJTJNQPSUBOUUPUIFCVTJOFTT OFFEFEUPTVTUBJOUIFWJTJPO9FBMTP BMXBZTGVOESBJTJOH;PV¬SFOFWFSPVU BOEDVMUVSBMWJBCJMJUZPGBOZDJUZ2MVT TFSWFBTBTVQQPSUTZTUFNGPSUIFTUBGG PGGVOESBJTJOHNPEF6IFCPBSEBOE CFJOHPOUIFCPBSEXBTBHSFBUXBZUP TUBGGDPOTUBOUMZIBWFUPCFUIJOLJOHPG FOTVSFUIBUUIJTOFXNPEFMPGNVTFVN What does your role as chair involve? XBZTUPEFMJWFSWBMVFBOE³OEBSPMFJO FYQFSJFODFCFDBNFBSFBMJUZ 6IFSPMFPGDIBJSJTUPCFUIFQBTTJPOBUF UIFDPNNVOJUZUP³MMUIFIPMFUIBUPUIFS BNCBTTBEPSGPSUIFCPBSEJOUIFDPN HSPVQTBSFO¬U³MMJOH What work does the board do? NVOJUZCFBMJBJTPOCFUXFFOUIFTUBGG 6IFCPBSEIFMQTTVQQPSUUIFTUSBUFHJD BOECPBSENPUJWBUFUIFCPBSEBOEUP What are your future aims for the NCM? -FFQJOHUIFNPNFOUVNHPJOHBOEIBW JOHBSFBDICFZPOE5BO&JFHP9F¬WF “I WANTED TO BE ENGAGED IN CREATING THE NEXT DSFBUFETVDIBVOJRVFNPEFMGPSBMM LJOETPGGBNJMJFTUPMFBSOBCPVUUIF GENERATION OF INNOVATIVE THINKERS IN SAN DIEGO” BSUT+¬EMPWFUPTFFUIBUNPEFMSFQFBUFE BSPVOEUIFXPSMEL #/©DZCFSUSFL 4FBE#UUSBDUJPOT/BOBHFNFOUPOMJOFBUUSBDUJPOTNBOBHFNFOUDPNEJHJUBM 0'912'0+0) HIGH LIFE At 244m high, The View from The Shard is Western Europe’s tallest viewing platform. Chief executive Anders Nyberg explains why he believes it off ers the best view in the world ƫ ƫđƫ ƫ ƫđƫ ƫ )VFTUTBSFNBCPWF .POEPOBUUIFIJHIFTU QVCMJDMFWFM´PPS QMFJNNFSTFEJO.POEPOCFGPSFUIFZHP CFMPX9FBJNUPIBWFUIJTBEEJUJPOBM ANDERS NYBERG VQBOETFFJU+U¬TUIFPOMZQMBDFJOUIF GFBUVSFJOQMBDFMBUFSUIJTZFBS ƫ ƫƫ DBQJUBMXIFSFZPVDBOTFFUIFFOUJSFDJUZ THE VIEW FROM 6IFTUSFFUFOUSBODFBOEMFWFMTIPX What makes this view so special? THE SHARD DBTFUIFQBTUQSFTFOUBOEGVUVSFPG .POEPOJTO¬UBNBTTJWFMZCVJMUVQWFSUJ .POEPOUISPVHINVMUJNFEJBEJTQMBZTBOE DBMDJUZTPXIFOZPV¬SFVQUIFSFZPVTFF JOTUBMMBUJPOT6XPIJHITQFFEMJGUTUBLF SJDIMBZFSTPGIJTUPSZBOEBSDIJUFDUVSF HVFTUTUPMFWFMUIFOPOUPMFWFM 4BUIFSUIBOKVTUTFFJOHSPPGUPQTZPV JOKVTUTFDPOETFBDI6IFZUIFOXBML HPGSPNUIF6PXFSPG.POEPOUPUIF VQUPMFWFMUPUBLFJOUIFEFHSFF )IFSLJOUP5U2BVM¬T+U¬TBMMMBJEPVUGPS LN NJMFT WJFXPG.POEPO ZPV;PVEPO¬UHFUUIBUFYQFSJFODFBOZ )VFTUTDBODIPPTFUPHPFWFOIJHIFS XIFSFFMTF6IF6IBNFTTOBLJOHPVU UPUIFGVMMNBUMFWFMUIFIJHIFTU CFGPSFZPVBOEUIFSBJMSPBETUSBDLTNBLF QVCMJDMFWFMPG6IF5IBSE6IFCVJMEJOHT¬ JUFWFONPSFBNB[JOH+U¬TGBCVMPVT What is The View from The Shard? GSBDUVSFTEPO¬UDPNFUPHFUIFS§UIF 6IF8JFXGSPN6IF5IBSEJTUIFOFX DPSOFSTBSFFYQPTFEBOEPQFO§TPUIF Why are viewing platforms QSFNJVNNVMUJTFOTPSZWJTJUPSFYQFSJ FMFNFOUTBOEBUNPTQIFSFDPNFJO so appealing? FODFBU6IF5IBSE§.POEPO¬TOFXFTU 9F¬SFXPSLJOHPOBLJOEPGTDVMQUVSF +U¬TBOPQQPSUVOJUZUPHPVQBOJDPOJD MBOENBSL$SJUBJO¬T³STUWFSUJDBMUPXO UIBUQJDLTVQBOEBNQMJ³FTUIFTPVOET TUSVDUVSFBOETFFZPVSTVSSPVOEJOHTJO BOE9FTUFSO'VSPQF¬TUBMMFTUCVJMEJOHBU PGUIFDJUZBOEPGGFSTBOBVEJPFYQFSJ BXBZUIBUJTO¬UQPTTJCMFPUIFSXJTFPUIFS N GU 6IFWJTJUPSFYQFSJFODF FODF)VFTUTXIPTUBOEJOUIBUQPPMPG UIBOSFOUJOHBIFMJDPQUFSXIJDIJTPVU XIJDIPQFOFEPOTU(FCSVBSZHFUTQFP TPVOEQJDLVQXIBU¬THPJOHPOJOUIFDJUZ PGUIFSBOHFPGNPTUQFPQMF6IFSF¬TUIF 8JFXGSPNUIFUPQ .POEPOMBOENBSLT XJUIJOBLN SBEJVTBSFPOTIPX 4FBE#UUSBDUJPOT/BOBHFNFOUPOMJOFBUUSBDUJPOTNBOBHFNFOUDPNEJHJUBM #/©DZCFSUSFL UISJMMGBDUPSPGUIFMJGUSJEFCFGPSFHFUUJOH 6IF6FMM TDPQFTBSFQPTJUJPOFE PVUBOETFFJOHUIFDJUZPQFOVQCFGPSF BSPVOEUIFUI´PPSTPUIFDJUZDBO 6IFSFBSF6FMM TDPQFTPO ZPV8JFXTBSFJOTQJSBUJPOBM CF[PPNFEJOPOGSPNEJGGFSFOUBOHMFT UIFUI´PPS.%&TDSFFOT #WBJMBCMFJOMBOHVBHFTUIFZ¬SFIJHIMZ BSFIPPLFEVQUPBWJEFPMFOT What are Tell:scopes? BEKVTUBCMFTPDBODPNFEPXOUPBDIJME¬T BMMPXJOHWJTJUPSTUP[PPNJOPODJUZ 6FMM TDPQFTBSFIJHIUFDIEJHJUBMUFMF IFJHIUPSGPSBEJTBCMFEQFSTPO/BEF MBOENBSLTGSPNEJGGFSFOUBOHMFT TDPQFTXJUI.%&TDSFFOTIPPLFEVQUPB CZ)5/JO/POUSFBMUIFZ¬SFDVSSFOUMZJO WJEFPMFOT)VFTUTDBOVTFUIFUPVDI &VCBJ#TJB%BOBEBBOE0PSUI#NFSJDB TDSFFOTUPQJOQPJOUVQUPGBNPVT CVUUIJTJTUIFJS³STUVTFJO'VSPQF 6IFBQQXJMMVTFUIF)25JOTNBSU MBOENBSLTBOEQMBDFTBOE³OEPVU EFWJDFTUIFTBNFXBZUIF6FMM TDPQF NPSFBCPVUUIFN6IFZDBOBMTPTXJUDI Is there an app? 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BWBJMBCMFCFGPSFUIFZDPNFJOUPTFU PSUISFFZFBST6FOTPGUIPVTBOETPGUJDL 9F¬WFSFDSVJUFEQFPQMFXIPBSFQBSU UIFJSFYQFDUBUJPOT FUTIBWFCFFOTPMETJODF,VMZ PGUIFDVTUPNFSGBDJOHUFBN5UBGGBSF 9F¬WFEPOFFWFSZUIJOHXFDBOUPFMJNJ 9FIBWFTQBDFGPSQFPQMFBO DBMMFEHVFTUBNCBTTBEPST6IFZIFMQ OBUFRVFVJOH#MMUJDLFUTBSFEBUFEBOE IPVSCVUBUBOZPOFUJNFXFPOMZFYQFDU XJUIUJDLFUTHVFTUBDDFTTBOEBOTXFSJOH UJNFE6IFSF¬TBQSJDFEJGGFSFOUJBMJGZPV UPIBWFCFUXFFOBOEQFP RVFTUJPOTJOUIFWJFXJOHHBMMFSZ CVZJOBEWBODF6IFUJDLFUJOHJTQSJOU QMFVQUIFSFTUBZJOHGPSBOBWFSBHFPG 6IFZ¬EIBEWFSZFYUFOTJWFUSBJOJOH BUIPNFTPNBOZQFPQMFXJMMIBWFBO NJOVUFTPOUIFUPQ´PPST+U¬MMCF JOIFBMUIBOETBGFUZUFDIOJDBMUSBJOJOH FUJDLFU6IPTFXIPEPO¬UDBODPMMFDU UISFFRVBSUFSTPGPVSDBQBDJUZBOEXJMM POUJDLFUJOHBOESFUBJMTZTUFNTIVNBO UIFJSQSFCPPLFEUJDLFUTBUQJDLVQ CFDPNGPSUBCMF9F¬SFWFSZDPO³EFOU NBOBHFNFOUUSBJOJOHBOEHSPPNJOH6IF TUBUJPOT6IFTZTUFNIBTCFFOTVQQMJFE UIBUJUXPO¬UCFDSPXEFE#OOVBMMZXF¬SF USBJOJOHTUSVDUVSFJTQSPCBCMZBLJOUPB CZ1NOJ6JDLFUBOEUIFUJDLFUTBSFSFBE GPSFDBTUJOHBNJMMJPOQFPQMF ³WFTUBSIPUFM BUTQFFEHBUFT 6IFSF¬TBHSFBUEFBMPGMPDBMJOUFS FTUBTUIFSFJTO¬UBOZXIFSFMJLFUIJT How is ticketing handled? What security is there? BOEQFPQMFIBWFXBUDIFEUIFCVJMEJOH¬T #OBWFSBHFPGNJMMJPOQFPQMFHP 2FPQMFBSFNPSFBXBSFPGTFDVSJUZTJODF QSPHSFTTBTJU¬TSJTFOGSPNUIFHSPVOE UISPVHI.POEPO$SJEHFBZFBS 0PXXFIBWFNFUBMEFUFDUPSTBOE 9FIBEBQSFTTMBVODIJOMBUF1DUPCFS #UUIFNBJOFOUSBODFUP6IF8JFXGSPN TDBOOJOHNBDIJOFT+U¬TBGBDUPGMJGF9F BOEUIFQSFTTXFHPUXBTQIFOPNFOBM 6IF5IBSEUIFSFBSFMBSHFTDSFFOCPYFT IBWFTFWFSBM´PPSTPGDPSQPSBUFPG³DF SFTUBVSBOUTB³WFTUBSIPUFMBOEIJHI FOESFTJEFODFTTPXFIBWFBOPCMJHBUJPO #$1766*'5*#4& UPLFFQBMMPGUIBUTFDVSF 6IF5IBSEJTBMBOENBSLCVJMEJOHPO UIF³WFTUBS5IBOHSJ.BIPUFMFYDMVTJWF How was the ticket price decided? UIF.POEPOTLZMJOFEFTJHOFECZNBTUFS SFTJEFODFTBOEWJTJUPSBUUSBDUJPO6IF 9F¬WFEPOFFYUFOTJWFNBSLFUSFTFBSDI BSDIJUFDU4FO[P2JBOP TFFJOUFSWJFXPO 8JFXGSPN6IF5IBSE 9F¬SFDSFBUJOHBQSFNJVNVQNBSLFU Q #UBIFJHIUPGN GU UIF 6IF8JFXGSPNUIF5IBSEJTPQFSBUFE FYQFSJFODFXJUIWJSUVBMMZOPRVFVFTBOE CVJMEJOHJTJOUIFIJTUPSJD.POEPO$SJEHF CZ5IBSE8JFXJOH)BMMFSZ/BOBHFNFOU XF¬SFPQFSBUJOHCFMPXDBQBDJUZUPFOTVSF 3VBSUFSJOUIFIFBSUPG.POEPO .UE6IFDPNQBOZXBTGPSNFEPVUPG FWFSZPOFIBTBHSFBUFYQFSJFODF#MM 6IF5IBSEJTBWFSUJDBMDJUZXJUIIJHI UIFPXOFSTIJQFOUJUZPG.POEPO$SJEHF UIPTFUIJOHTMFEUPPVSNBSLFUSFTFBSDI RVBMJUZPG³DFTJOUFSOBUJPOBMSFTUBVSBOUT 3VBSUFSBOE6IF5IBSE BVEJFODFQFHHJOHUIFQSJDFCFUXFFO BOETPXF¬SFDIBSHJOH 4FBE#UUSBDUJPOT/BOBHFNFOUPOMJOFBUUSBDUJPOTNBOBHFNFOUDPNEJHJUBM #/©DZCFSUSFL 6IF5IBSEJTEFTDSJCFE BTBWFSUJDBMDJUZXJUI SFTUBVSBOUTPG³DFT ³WFTUBSIPUFMBOE QSJWBUFSFTJEFODFT BTXFMMBTUIF8JFX #/©DZCFSUSFL 4FBE#UUSBDUJPOT/BOBHFNFOUPOMJOFBUUSBDUJPOTNBOBHFNFOUDPNEJHJUBM 0'912'0+0) ABOUT THE VISITOR EXPERIENCE KEVIN MURPHY DEVELOPMENT DIRECTOR EVENT COMMUNICATIONS VSBJNJTGPS6IF8JFXGSPN6IF 5IBSEUPCFUIF³STUTUPQGPS WJTJUPSTUP.POEPOBOEGPSJUUP EF³OFUIFJSFYQFSJFODFPGUIF ÈFDJUZ9IFSFFMTFDBOZPVTFFUIFXIPMFPG UIFDJUZBOEQMBOZPVSTUBZ!6PBDIJFWF 6IFWJTJUPSFYQFSJFODF UIJTXFEFDJEFEUPUFMMUIFTUPSZPGUIF FYQMPSFTUIFRVJSLZ RVJSLJFSQBSUTPGUIFDJUZUIBUBSFO¬UTP TJEFPG.POEPO GBNJMJBSBOEPG.POEPOFSTBOEQFPQMF XIPIBWFMJWFEJOPSJO´VFODFE.POEPO 9FMPPLFEGPSEJWFSTJUZBOEUIJOHT QFPQMFXPVMEO¬UOPSNBMMZUIJOLPGBOE IPQFQFPQMFXJMMCFJOTQJSFEUPTFFL 4PBE5UVEJPTCZUIF.POEPO5ZNQIPOZ CBHHPFTUISPVHIBTDBOOJOHNBDIJOF UIFTFQMBDFTPVU 1SDIFTUSBTPUJFTJOUPUIFDJUZUIFNF 2BOFMTIFSFTIPXUPOHVFJODIFFL JNBHFTPG5IFSMPDL*PMNFT,BDLUIF AUDIOVISUAL MEDIA 4JQQFS%SJQQFOBOEQPMJDFPG³DFST 2FPQMFDPNFUP6IF5IBSEUPHFUUIF 6IF8JFXGSPN6IF5IBSEJTBQSFNJVN #GUFSTFDVSJUZDBNFSBTBSFUJFEJOUP WJFXCVUCZXPSLJOHXJUIUIFDMJFOU BUUSBDUJPOTPRVFVJOHXJMMCFNJOJNBM TDSFFOTXIJDIUBLFBHVFTU¬TQJDUVSFBOE UFBNQMVT&,9JMMSJDIXIPEJEUIF#8 CVUXFXBOUBOZWJTJUBOEQBTTBHF USBOTGFSUIFJSJNBHFPOUPBDIBSBDUFSJO IBSEXBSF'MCPX2SPEVDUJPOT.UEXIP UISPVHITFDVSJUZUPCFBOFYQFSJFODFTP UIFQJDUVSFTVDIBTJO5FSHFBOU2FQQFS¬T QSPWJEFE#8BOENFEJBQSPEVDUJPOBOE UIFSFBSFWFSZMBSHFHSBQIJDTTIPXJOH CBMMPPO6IFZ¬MMTFFUIFNTFMWFTPOUIF $FODIXPSLT.UEGPSUIFTFUXPSLTXF¬WF DIBSBDUFSTJOPEETJUVBUJPOT9FMPPLFE TDSFFOBMPOHXJUIUIFPUIFSPSQFP DSFBUFEBRVBMJUZFYQFSJFODFUIBUTUBSUT GPSGBNPVT.POEPOFSTBOEQFPQMFXIP QMFJOGSPOUPGUIFNBOECFBCMFUPCVZ BUUIFXFCTJUFXIFOQFPQMFCPPLBOE XFSFJOTQJSFECZPSIBEBOJO´VFODFPS TPVWFOJSJNBHFTBUUIFFOE DPOUJOVFTGSPNXIFOUIFZFOUFSUIFEPPS JNQBDUPOUIFDJUZTVDIBT$FOKBNJO 5DSFFOTPVUTJEFUIF³STUMJGUEPPST 9FDPVMEKVTUUBLFHVFTUTTUSBJHIUUP (SBOLMJOXIPMJWFEJO.POEPOGPSZFBST TIPXXIFSFUIFZDVSSFOUMZBSFUPHJWFB UIFUPQPGUIFCVJMEJOHCVUXF¬SFHJWJOH 9FUIFOMPPLFEGPSTJUVBUJPOTUIBUXFSF TDBMFUPUIFCVJMEJOH6IFJNBHFTIPXT UIFNNVDINPSFUIBOUIBU9FIBWF DPNJDBMUIBUUIFTFQFPQMFXPVMEOFWFS JU¬TBWFSUJDBMDJUZQMVTBUSBOTQPSUIVC BOVNCFSPGNVMUJNFEJBTDSFFOTBOEWJT ³OEUIFNTFMWFTJOBOEUIBUSBJTFBO XJUIUSBJOTSVOOJOHVOEFSUIFCVJMEJOH VBMTUJNVMJJOBUUIFHSPVOE´PPSBOEUIF FZFCSPX6IFTFJODMVEFUIF&VLFBOE XBMLUISPVHIUPUIFFTDBMBUPSTCVUPODF &VDIFTTPG%BNCSJEHFBTBQFBSMZLJOH HIGHS AND LOWS WJTJUPSTHFUUPUPQUIFGPDVTJTPOUIF BOERVFFO NBZPS$PSJT,PIOTPOTIJOJOH 9FIJUBGFXQSBDUJDBMDIBMMFOHFTJO WJFX9FQVSQPTFMZIBWFO¬UQVUUPPNVDI GPSNFSNBZPS-FO.JWJOHTUPOF¬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³STUUJNF+OFBSMZHPU UIFCVJMEJOH+UXBTSFDPSEFEBU#CCFZ UISPVHIBNFUBMEFUFDUPSBOEUIFJS PGGIBMGXBZVQBOEMFGUUIFSFTUPGUIF UFBNUPJUCVU+XPVMEOFWFSIBWFMJWFE EPXOUIFTIBNFTP+HPUUISPVHIJU “PEOPLE COME FOR THE VIEW. WE COULD JUST TAKE 6IFEFMJHIUIBTCFFOXPSLJOHXJUIBO BSDIJUFDUXIPXBOUTUPXPSLXJUIVT+U¬T GUESTS STRAIGHT TO THE TOP OF THE BUILDING, WFSZSBSFUPTFFBOBSDIJUFDUFNCSBDJOH BUT WE’RE GIVING THEM MUCH MORE THAN THAT” UIFDSFBUJWFFMFNFOUPGBQSPKFDU6IBU BOEBDMJFOUUFBNUIBUXBOUTUPIBWFGVO +U¬TCFFOWFSZSFGSFTIJOHL 4FBE#UUSBDUJPOT/BOBHFNFOUPOMJOFBUUSBDUJPOTNBOBHFNFOUDPNEJHJUBM #/©DZCFSUSFL K?<>CF98CI K_\)'(*$)'(+8kkiXZk`fej DXeX^\d\ek?Xe[Yffb Æk_\lck`dXk\i\]\i\eZ\ ^l`[\]fik_\`ek\ieXk`feXc XkkiXZk`fejdXib\kÆn`cc omni? Y\glYc`j_\[`ejgi`e^ )'(*XjXZfdgi\_\ej`m\ i\jfliZ\]fifg\iXkfij Xe[jlggc`\ijnfic[n`[\%K_\_Xe[Yffbn`ccY\ [`jki`Ylk\[kfYlp\ijXe[fg\iXkfijXe[n`ccXcjf _Xm\Yfelj[`jki`Ylk`feXkb\p`e[ljkip\m\ekj% KF9FFBPFLIGIFDFK@FEFI=FI=LIK? Capitol Theatre at Fort Edmonton Park, Alberta Canada Raining magic into museums across the world Experience the thrills and chills of DJ Willrich Ltd’s latest installation at Fort Edmonton Park in Canada. Featuring snow, ice and the latest in audio visual technology, it tells the story of Edmonton through the ages in a way that captures the imagination and awakens the senses. DJ WILLRICH LTD Beufre Farm Bucklers Hard Road Beaulieu Hampshire SO42 7XA T: 44 (0) 1590 612603 E: [email protected] W: www.djwillrich.co.uk #/©DZCFSUSFL 4FBE#UUSBDUJPOT/BOBHFNFOUPOMJOFBUUSBDUJPOTNBOBHFNFOUDPNEJHJUBM #4%*+6'%6¬5(1%75 .! 0%*#ƫ ƫ/0.%'%*#Čƫ"1* 0%+* (Čƫ )%4! ġ1/!ƫ 1%( %*#ƫ3 /ƫ . $%0! 0ƫ%((% )ƫ 00$!3/Ěƫ %)ƫ3$!*ƫ !/%#*%*#ƫ $!ƫ$ . ƫ+"ƫ( //Čƫ0$!ƫ 0+3!.%*#ƫ*!3ƫ %0%+*ƫ 0+ƫ +* +*Ě/ƫ/'5(%*!ƫ ƫ ƫđƫ ƫ ƫđƫ ƫ What inspired The Shard’s design? MJGFHPJOHPOJOTJEF)MBTTJTBOPQFO What is the design’s message? +UXBTWFSZJNQPSUBOUUPVTBU4FO[P USBOTQBSFOUNBUFSJBM;PVDBOTFFMJHIUT 6IFCVJMEJOHNJHIUCFQSJWBUFMZ³OBODFE 2JBOP$VJMEJOH9PSLTIPQUIBUTVDIB POJOTJEFXIJDITIPXJU¬TGVODUJPOJOH CVUJU¬TOPUKVTUBDPNNFSDJBMWFO UBMMCVJMEJOHXBTBDDFTTJCMFUPUIFQVCMJD $ZJODMJOJOHUIFTJEFTJUSF´FDUTUIFTLZ UVSFUIBU¬TMBOEFEPOUIFTLZMJOF§JU¬T #SPVOEUIFXPSMEUIFUBMMCVJMEJOHTUIBU BOEUIFXFBUIFSTPUIFCVJMEJOHDIBOHFT BCVJMEJOHUIBUUIFQVCMJDDBOFOUFS UP BSFLOPXOBOEMPWFE§UIBUBSFGFBUVSFE UISPVHIPVUUIFEBZTJNJMBSUPBXFBUIFS WJTJUUIFSFTUBVSBOU TUBZBUUIFIPUFMPS PO6TIJSUT§BSFUIFPOFTUIBUQFPQMF WBOF6IFTQJSFEPFTO¬UNFFUBUUIFUPQ HPUPUIFUPQUPTFFUIFWJFX DBOBDDFTTTVDIBTUIF'JGGFM6PXFSBOE TPWJTJUPSTGFFMUIF.POEPOBJS 2FPQMFPGUFOUIJOLUIBUBSDIJUFDUVSFJT 'NQJSF5UBUF$VJMEJOH KVTUBCPVUBFTUIFUJDTBOEUIFQIZTJDBM 5PXFEJEO¬UXBOUBOPSNBMDJUZCVJME How does The Shard enhance FMFNFOUTCVUUIJTJTUIFQPMJUJDBMTPDJBM JOHUIBUDMPTFEBUQNPOB(SJEBZBOE the capital city’s skyline? TJEFPGBSDIJUFDUVSF PQFOFEBHBJOPO/POEBZ+UIBEUPCF .POEPOJTO¬U0FX;PSL5JOHBQPSFPS GVODUJPOJOHTFWFOEBZTBXFFLXIJDI *POH-POHXIFSFBUBMMCVJMEJOHJT What was the brief? MFEUPUIFNJYPGVTFT§PG³DFTSFT KVTUBOPUIFSTLZTDSBQFSJOUIFGPSFTU+O 9FIBEBWFSZWFSZCSJFGCSJFG+OGBDU UBVSBOUIPUFMTPNFBQBSUNFOUTBOEB .POEPOUIFSFJTOPGPSFTU UIFCVJMEJOHJT UIFQBHFXBTCMBOL WJFXJOHHBMMFSZ6IFHBMMFSZJTBJNJOH BHBJOTUUIFTLZ6IF5IBSE¬TTQJSFTIBQF 6IFNPTUJNQPSUBOUUIJOHXJUIBHPPE GPSPOFNJMMJPOWJTJUPSTBZFBSBOEUIFSF JTBGPSNUIBUIBTSFTPOBODFUISPVHI CVJMEJOHJTBHPPEDMJFOU6IFDMJFOUMJT BSFPOMZSFTJEFOUTJO PVUUIF7-BTJUFDIPFTUIFPVUMJOFPGJUT UFOFEUPVTBOEXFMJTUFOFEUPUIFN+U¬T UIFBQBSUNFOUTTP IJTUPSJDBMDIVSDIFT+UBMTPSFQSFTFOUT BTIBSFEWJTJPO UIFZIBWFWFSZEJG UIFNBTUTPGCPBUTUIBUVTFEUPNPPSJO +OJUJBMMZUIFZEJEO¬UMJLFUIFTPVOEPG GFSFOUVTFTCVU UIF6IBNFT§UBMMTMFOEFSFMFNFOUTUIBU BWJFXJOHHBMMFSZCVUUIFOSFBMJTFEJU BSFJOUIFTBNF SFTUFEBHBJOTUUIFTLZMJOFJOPME.POEPO IBEDPNNFSDJBMWJBCJMJUZUPJUBTXFMMBT CVJMEJOH 7QVOUJMUIFUIDFOUVSZ.POEPO BTPDJPQPMJUJDBMJNQPSUBODFJOHBJOJOH 9FXBOUFE $SJEHFXBTUIFPOMZCSJEHFBDSPTTUIF BDDFQUBODFPGUIFQSPKFDU UPDSFBUFBO 6IBNFTBOEXBTUIFDFOUSFPG.POEPO PQFOCVJMEJOH 6PIBWFUIFUBMMFTUCVJMEJOHOFYUUPUIF What were the challenges? TPBWPJEFEVTJOH CSJEHFJOUIFNJEEMFPG.POEPOJT 6IF³STUDIBMMFOHFXBTQMBOOJOH6IJT IFBWJMZUJOUFEHMBTT BQQSPQSJBUFBOEHJWFTEF³OJUJPOUPXIFSF CVJMEJOHSFQSFTFOUTBDIBOHFGPSUIFDJUZ XIJDICMPDLTPVUBMM UIFDFOUSFPG.POEPOJT 0PUPOMZJTJUTVCTUBOUJBMMZUBMMFSUIBOUIF “THE BUILDING MIGHT BE PRIVATELY FINANCED, BUT IT’S NOT JUST A COMMERCIAL VENTURE THAT’S 2SPKFDUBSDIJUFDU9JMMJBN/BUUIFXT LANDED ON THE SKYLINE – THE PUBLIC CAN ENTER” 4FBE#UUSBDUJPOT/BOBHFNFOUPOMJOFBUUSBDUJPOTNBOBHFNFOUDPNEJHJUBM #/©DZCFSUSFL 6IF5IBSEJTB #UUIFUPQWJTJUPST QPJOUFESFNJOEFSPG XJMMCFBCMFUPHB[F .POEPO¬TDPMMFDUJPO BUBOVOQSFDFEFOUFE PGDPNQBSBUJWFMZ QBOPSBNJDWJFXPG MPXSJTFCVJMEJOHT UIFDJUZTDBQF 9JOEPXDMFBOFSTTVTQFOEFEBU EJ[[ZJOHIFJHIUTBTUIFZDMFBOUIF NPOVNFOUBMHMBTTCVJMEJOH PUIFSTJU¬TNJYFEVTFXIJDIOPPUIFS UBMMCVJMEJOHJO.POEPOJT+UUPPLUISFF BOEBIBMGZFBSTUPHFUQMBOOJOH9FIBE UPHPUISPVHIBQVCMJDFORVJSZXIJDI DPTUTBMPUPGNPOFZ 6IFQSJODJQMFPQQPOFOUXBT'OHMJTI *FSJUBHF6IFSFBSFQSPUFDUFEWJFXTPG 5U2BVM¬T%BUIFESBMBOEXF¬SFJOUIF CBDLESPQPGUXPPGUIPTFWJFXT9F BSHVFEUIBUBTXF¬SFSFQMBDJOHTPNF QSFUUZVOJOTQJSJOHWJFXTUIBUBSFBMSFBEZ JOUIFCBDLESPQXF¬SFJNQSPWJOHUIF TJUVBUJPOBOEGPSUVOBUFMZUIFQMBOOJOH JOTQFDUPSBHSFFEXJUIVT #/©DZCFSUSFL 4FBE#UUSBDUJPOT/BOBHFNFOUPOMJOFBUUSBDUJPOTNBOBHFNFOUDPNEJHJUBM #4%*+6'%6¬5(1%75 “I HOPE PEOPLE VISIT THE SHARD BECAUSE THEY’RE INTERESTED IN THE BUILDING, AS WELL AS THE VIEW. WE’LL KNOW IF IT’S WORKED IN FIVE YEARS’ TIME” #CPWF /BUUIFXTTFFT6IF 5IBSEBTBTUMBZFSUPB WFSZPMEDJUZ $FMPX 6IF 5IBSEIPTUTBNJYPGPG³DFT BQBSUNFOUTSFTUBVSBOU IPUFMBOEWJFXJOHHBMMFSZ )FUUJOHUFOBOUTXBTBOPUIFSDIBMMFOHF UBMMCVJMEJOHT+U¬EQSPCBCMZCFNPSFPGB 4PDLFGFMMFS¬TWJFXJTCFUUFSCFDBVTFZPV 6IFDMJFOUIBEUPHFUTPNFUPQSPWFUIF DIBMMFOHFGPSVTUPEPBLJUDIFOFYUFO DBOTFF%FOUSBM2BSLBOEUIF'NQJSF WJBCJMJUZPGUIFCVJMEJOH(PSUVOBUFMZUIFZ TJPOBTXF¬SFOPUVTFEUPJU 5UBUF$VJMEJOHCVUUIFMBUUFSHFUTNBOZ HPUUXPUFOBOUTFBSMZPO§5IBOHSJ.B NPSFWJTJUPSTCFDBVTFJU¬TBOJDPOJD UPPLUIFIPUFMJOBOE6SBOTQPSUGPS What’s the evacuation process? 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&VCBJ©+OUFSBDUJWJUZJTXJEFMZTQSFBE UIFDIJMESFOSFDFJWFBHSFFOTDPSFDBSE UISPVHIPVUUIFFYIJCJUJPOTPUIBUWJTJ XIJDIIFMQTUIFNUPSFBMJTFUIBUXIBU UPSTDBOSFBMMZUBLFQBSU©#TXFMMBT NBZBQQFBSUPCFIFBMUIZPSTVTUBJOBCMF UIFGVOOZDIBSBDUFSTUIFSF¬TBMPUPG %IJMESFOBSFHVJEFEUISPVHIUIF NJHIUOPUBDUVBMMZCF JOEFQUIJOGPSNBUJPOBOEWJTJUPSTDBO FYIJCJUJPOCZJOUFSBDUJWFDIBSBDUFST 1QFOFEJO1DUPCFS5DJFODF SBJTFRVFTUJPOTTPPMEFSHVFTUTFOKPZ /FEJB..2EFMJWFSFEUIFFYIJCJUJPO UIFFYQFSJFODFUPPª● 4FBE#UUSBDUJPOT/BOBHFNFOUPOMJOFBUUSBDUJPOTNBOBHFNFOUDPNEJHJUBM #/©DZCFSUSFL 6IF'OKPZJOH[POFFYQMBJOT XIBUJNQBDUUIJOHTQFPQMF FOKPZIBWFPOUIFFOWJSPONFOU TVDIBTCVZJOHOFXDMPUIFT #/©DZCFSUSFL 4FBE#UUSBDUJPOT/BOBHFNFOUPOMJOFBUUSBDUJPOTNBOBHFNFOUDPNEJHJUBM #4%*+6'%6¬5(1%75 TODD SCHLIEMANN When designing a new home for the Natural History Museum of Utah, Ennead partner Todd Schliemanrn decided to let the landscape take centre stage. He tells Magali Robathan how he approached the project How did you begin your career? What is your approach /ZGBUIFSXBTBOBSDIJUFDUTPBTB to architecture? 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IBWFHSPXOUIFSF9FUIJOLJUCMFOET BGFFMGPS7UBI¬TDIBSBDUFS§TPUIBUXF +UTJUTPOUIFFEHFPGDVMUVSFBOEUIF RVJUFOJDFMZXJUIUIFMBOETDBQF DPVMENBLFUIFCVJMEJOHSFQSFTFOUUIBU FEHFPGOBUVSF+U¬TJOUIFGPPUIJMMTPG +OTJEFUIFCVJMEJOHXFDSFBUFEUIF #GUFSUIJTUSJQJUCFDBNFDMFBSUIBU UIF9BTBUDI/PVOUBJO4BOHFBOEJT %BOZPOXIJDIJTBGUIJHIQVCMJD 7UBIJTBMMBCPVUUIFMBOEBOEIPXQFP BMTPPOUIFFEHFPG5BMU.BLF%JUZ TQBDFXIFSFQFPQMFDBOHBUIFSBOE QMFIBWFFOHBHFEJUGPSUIPVTBOETPG 1VSHPBMXBTUPDSFBUFBCVJME XIJDIDBOCFVTFEGPSFWFOUT+UIBT ZFBST§QFPQMFIBWFCFFOUSZJOHUPEFBM JOHUIBUXPVMECMFOEXJUIOBUVSFBOE BOBMNPTUDIVSDIMJLFTDBMFUPJUBOEJT #/©DZCFSUSFL 4FBE#UUSBDUJPOT/BOBHFNFOUPOMJOFBUUSBDUJPOTNBOBHFNFOUDPNEJHJUBM #4%*+6'%6¬5(1%75 PHOTO: © AISLINN WEIDELE/ENNEAD ARCHITECTS PHOTO: © RYAN R BROWNE © RYAN PHOTO: Todd Schliemann’s other projects include The Standard hotel New York (both pictures) WFSZJOTQJSJOHCFDBVTFPGJUTIFJHIU JNQPSUBOUUPUIFFYQFSJFODFPGUIF 6IF%BOZPOTFUTUIFTUBHFGPSUIF CVJMEJOH;PVHFUPVUPGZPVSDBSFOUFS WJTJUPSFYQFSJFODF9IFOZPVHFUQFP UIFCVJMEJOHBTDFOEGSPNBDPN QMFJOUPBNVTFVNMJLFUIJTZPVXBOU QSFTTFEFOUSZMPCCZUPUIFWPMVNJOPVT UPNBLFTVSFZPV¬WFHPUUIFNSFBEZUP MJHIU³MMFE%BOZPOBOEUIFOUSBWFSTF MFBSO6IFFNPUJPOBMMZDIBSHFEFYQFSJ UISPVHIBTFSJFTPGTXJUDICBDLTUP FODFPGHFUUJOHJOUPBTQBDFMJLFUIF UIFUPQ´PPS6IFTXJUDICBDLTXIJDI %BOZPONBLFTJUNPSFUIBOKVTUBO BTDFOEGFFUBMMPXZPVUPDMJNCBOE FODF;PVLOPXXIFSFZPVBSFCFDBVTF JOUFMMFDUVBMFYFSDJTF+UUPVDIFTZPVBT OPUGFFMJU¬TBOFYIBVTUJOHFYQFSJFODF ZPVDBOBMXBZTTFFCBDLJOUPJU BIVNBOCFJOH³STUBOEUIFOHFUTZPVS 6IFOPGDPVSTFZPV¬WFBMTPHPUUIF NJOEXPSLJOH WJFXTGSPNUIFSPPGBOEUIF%BOZPO How important was it for the 6IFOPGDPVSTFUIFSFBSFUIFHBMMFS MPPLJOHPVUBDSPTTBMMPGUIF5BMU.BLF museum to be sustainable? 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By $102m home opened in Salt Lake City in tions housed in new exhibitions designed incorporating the use of recycled materi- November 2011. The Museum, which was by Ralph Appelbaum Associates. Nine als, local resources, photovoltaic energy, established in 1963, is associated with dedicated, thematic exhibition galleries radiant cooling and the implementation of the University of Utah, and was previously explore the Sky, Native Voices, Life, Land, an extensive storm water catchment and housed in the university’s campus building. First Peoples, Lake (Great Salt Lake), Past management system, the Natural History The Museum is an active research Worlds, Our Backyard and Utah’s Futures. Museum of Utah is seeking LEED Gold institution, with a collection of more than Designed by Todd Schliemann of certifi cation, which would make it one of 1.2 million specimens and objects. It fea- Ennead Architects, the new building was only 18 buildings in Salt Lake City with that tures more than 41,300 sq ft of gallery inspired by the region’s natural landscape distinction. 4FBE#UUSBDUJPOT/BOBHFNFOUPOMJOFBUUSBDUJPOTNBOBHFNFOUDPNEJHJUBM #/©DZCFSUSFL The design of The Standard has won awards including a National Design Award from the Society of American Registered Architects CVJMEJOHJTCVJMUJOUPUIFTJEFPGUIFIJMM Who do you admire in architecture? TODD SCHLIEMANN §IBMGPGJUJTCVSJFE§XIJDIDSFBUFTB /PTUMZEFBEBSDIJUFDUT+¬NBGSBJE'FSP ´ZXIFFMFGGFDUXIJDILFFQTUIFCVJME 5BBSJOFOXIPXBTB(JOOJTI#NFSJDBO Todd Schliemann is a founding part- JOHDPPMJOUIFTVNNFSBOEXBSNJO BSDIJUFDUJOUIFTBOETJTB ner and design principal in Ennead UIFXJOUFS6IFSFBSFBMMLJOETPGIJHI TUSPOHJO´VFODF*FEJETPNFSBUIFS Architects. He studied architecture PHOTO: © NIKOLAS KOENIG © NIKOLAS PHOTO: QFSGPSNBODFNFDIBOJDBMTZTUFNTUIBU BNB[JOHCVJMEJOHTOPOFPGXIJDI at Cornell University in 1979 and BSFSVOOJOHBUQFBLFG³DJFODZ MPPLFEUIFTBNF*FXBTFYUSBPSEJOBS Urban Design at the Architectural 9FEPO¬UIBWFNBOZXJOEPXTJOUIF JMZUBMFOUFE§IJTBSDIJUFDUVSFJTWFSZ Association in London. NVTFVNCFDBVTFOBUVSBMMJHIUDBO UIPVHIUGVMBOECFBVUJGVM Schliemann’s recent projects EBNBHFUIFJUFNTPOEJTQMBZTPXF¬WF include the Rose Center for Earth CFFOBCMFUPDSFBUFBWFSZUJHIUFYUF Where do you get your inspiration? and Space at the American Museum SJPSFOWFMPQF6IJTNFBOTUIFSF¬TOPUB +UDPNFTGSPNXIBUFWFSDPOUFYU+¬N of Natural History in New York; MPUPGBJSQBTTBHFCFUXFFOJOTJEFBOE XPSLJOHJO6IFDPOUFYUJOUIFDBTFPG Yerba Buena Gardens Center for the PVUXIJDIBMMPXTUIFCVJMEJOHUPVTF UIF0BUVSBM*JTUPSZ/VTFVNPG7UBI Arts Theater, San Francisco; The MFTTFOFSHZ9JUIBOJDFUJHIUXBMMUIF XBTDPNQMFYBOEXBTBCPVUUIFMBOE Standard, New York; The Natural NFDIBOJDBMFRVJQNFOUEPFTO¬UIBWFUP BOEUIFQFPQMF+G+¬NXPSLJOHJO0FX History Museum of Utah; and Queens XPSLTPIBSEUPDPOUSPMUIFWBSJBUJPOT ;PSLJU¬TBCPVUUIFDJUZBOEIPXQFP Borough Public Library, Flushing JOUFNQFSBUVSFBOEIVNJEJUZ QMFFOHBHFJU6IFJOTQJSBUJPOBMXBZT Regional Branch, New York. 9F¬SFXPSLJOHBUHFUUJOHBO.''& DPNFTGSPNQFPQMFBOEUIFDPOUFYU )PMEDFSUJ³DBUFGPSUIFNVTFVN9F TIPVME³OEPVUXJUIJOUIFOFYUGFX Where is your favourite place? +MPWFUPNBLFUIJOHT;PVDBOUIJOLVQ NPOUITXIFUIFSXF¬WFHPUJU ZPVIBWF +MPWFUIFTFB+IBWFBMXBZTTBJMFE BOJEFBBOEUIFONBLFJU6IBU¬TWFSZ UPXBJUVOUJMUIFCVJMEJOHIBTCFFO BOEJU¬TBGBCVMPVTUIJOH6IFHSPVOE SFXBSEJOH5PNFUJNFTJUEPFTO¬UXPSL PQFSBUJPOBMGPSBZFBSTPZPVDBOQSPWF JTBMXBZTNPWJOHBOEZPVDBOHPBOZ PVUUIFXBZZPVXBOUBOETPNFUJNFT JUEPFTXIBUZPVTBJEJUXPVMEEP XIFSFZPVXBOUJOUIFXPSME§JU¬TB JUEPFTCVUJU¬TBKPZUPUSZ IJHIXBZUPFWFSZXIFSF6IFSF¬TTPNF What reactions have you had UIJOHVQTJEFEPXOBCPVUJU FWFSZUIJOH And what do you enjoy the least? to the museum’s design? UBLFTQMBDFVOEFSOFBUIUIFTVSGBDF 2SPCBCMZDMJFOUTXIPEPO¬UXBOUUP +UTFFNTUPCFEPJOHXIBUXFXBOUFE VOEFSTUBOEUIFCJHHFSJEFBT5NBMM 2FPQMFHFUJOTQJSFEXIFOUIFZTFFJU What do you love about your job? UIJOLFST+TVGGFSGPPMTCBEMZL #/©DZCFSUSFL 4FBE#UUSBDUJPOT/BOBHFNFOUPOMJOFBUUSBDUJPOTNBOBHFNFOUDPNEJHJUBM /75'7/5 /PEFSOQBMFUUF 6IF2FBCPEZ'TTFY/VTFVNXBOUFEUPTIPXUIBU0BUJWF#NFSJDBO#SUJTBMTPDPOUFNQPSBSZBSU COLLECTION POINTS How does an idea about a collection evolve into a memorable, attention- grabbing exhibition? Three interpreters give advice on how to achieve it ƫ ƫđƫ ƫ ƫđƫ ƫ IPQFGVMMZOPUCFDBVTFJUXBTTPESFBEGVM JUTUVDLJOUIFJSNJOE JULIETTE FRITSCH WHAT WAS ONE OF YOUR CHIEF OF EDUCATION AND INTERPRETATION RECENT EXHIBITIONS? ƫƫ Čƫ Čƫ 1VS5IBQFTIJGUJOH 6SBOTGPSNBUJPOTJO 0BUJWF#NFSJDBO#SUFYIJCJUJPOXIJDI IBEUISFFLFZBVEJFODFT TDIPPMDIJMESFO WHAT IS EXHIBITION INTERPRETATION? HOW DO YOU START THE PROCESS? 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¬TOPUUSBEJUJPOBM JOTUFBEPGIBWJOHPCKFDUTUIBUUIFZ¬WF 6IFSFBSFESBXJOHTNPDLVQTUIFO BOEXBTBQMFBTBOUTVSQSJTF6IBUDBNF UBLFOJOUPDBSFUIFZIBWFJOUFSBDUJWFT UIFJOTUBMMBUJPOXIJDIBMXBZTSFTVMUTJO BCPVUUISPVHINBOZUBMLT XIJDI+³OEDIBMMFOHJOH TFFJOHUIJOHTUIBUEPO¬UXPSLBOEUIBU #OFYIJCJUJPOOFFETTPNFLJOEPG OFFENPWJOHBSPVOEBOEUXFBLJOH6IFO WHAT ARE YOU CURRENTLY PCKFDU§TPNFUIJOHUIBU¬TCFFOEFTJH ZPVPQFOJUBOETFFXIBUIBQQFOT WORKING ON? OBUFEBTTQFDJBMUIBU¬TCFFOUBLFOJOUP #WFSZBNCJUJPVTN N DBSFBOETUVEJFEBOEQSPUFDUFEBOEQVU WHAT MAKES AN EXHIBITION GOOD? %N SFJOTUBMMBUJPOPGUIF2FBCPEZ POEJTQMBZXJUIPUIFSUIJOHTUPNBLF 9IFOQFPQMFDPNFPVUBOEUIFZ¬SF 'TTFYNVTFVNXIJDIXFTUBSUFEXPSL TPNFLJOEPGTUBUFNFOUPSUFMMBTUPSZ UBMLJOHBCPVUJU#OEUIFZSFNFNCFSJU§ JOHPOMBTU0PWFNCFS 4FBE#UUSBDUJPOT/BOBHFNFOUPOMJOFBUUSBDUJPOTNBOBHFNFOUDPNEJHJUBM #/©DZCFSUSFL ,VMJFUUF(SJUTDITBZTUIFQSPDFTTGSPNJOJUJBMDPODFQUUISPVHIUPUIF³OJTIFEFYIJCJUJPODBOUBLFNPOUITPSFWFOZFBST BQQSPBDIUBLFTJUTJOTQJSBUJPOGSPNB OVNCFSPGBWBJMBCMFPCKFDUTQFSIBQT ROGER MANN BOJOIFSJUFEPSCFRVFBUIFEDPMMFDUJPO BOEUIFOBUIFNFPSTUPSZJTEFWJTFEUP CO-FOUNDER AND CREATIVE DIRECTOR XFBWFUIFPCKFDUTUPHFUIFSJOBXBZUIBU CASSON MANN ³UTUIFNVTFVN¬TSFNJU HOW DO YOU CHOOSE THE DISPLAYS? WHAT IS EXHIBITION INTERPRETATION? EFTJHODPODFQUUIBU¬TBTDPNQFMMJOHBOE 9FPOMZVTFJOUFSBDUJWFEJTQMBZTJGXF 6IFQSPDFTTPGFYIJCJUJPOJOUFSQSFUBUJPO BTTJNQMFBTQPTTJCMF UIJOLUIBUUIFZBEEWBMVFBOEIFMQUP CFHJOTXJUIUIFCSJFGBOEJOWPMWFTVOEFS DSFBUFBNPSFFOHBHJOHFYQFSJFODF§XF TUBOEJOHUIFTUPSZUIBUOFFETUPCFUPME WHAT ELEMENTS MAKE OFWFSSFMZPOUIFNUPUFMMBTUPSZ UIFPCKFDUTUIFNFTPSDPODFQUTJOWPMWFE UP AN EXHIBITION? +OBOFYIJCJUJPONFEJBTIPVMEEFMJWFS UIFTQBDFJOXIJDIUIFFYIJCJUJPOXJMMCF 6IFSFBSFUXPLJOETPGFYIJCJUJPOT UIF BDPNQMFUFMZEJGGFSFOUFYQFSJFODFUP IFMEBOEUIFBVEJFODFJUBJNTUPBUUSBDU POFTUIBUBSFTUPSZMFEBOEUIPTFUIBU XIBUZPVDBOHFUBUIPNF§JUTIPVMECF 1ODFUIFTFFTTFOUJBMFMFNFOUTBSF BSFDPMMFDUJPOMFE+OUIF³STUJOTUBODF CJHHFSNPSFJNNFSTJWF DMFBSXFCFHJOUPQMBZBSPVOEXJUI BOJEFBDPODFQUPSUIFNFGPSNTUIF WBSJPVTEFTJHOBQQSPBDIFTTUPSZUFMM CBTJTPGUIFCSJFGBOEPCKFDUTBSFUIFO HOW DID YOU INTERPRET THE V&A’S JOHOBSSBUJWFTBOEUPPMTVOUJMXFIBWFB TPVSDFEUPSFBMJTFJU6IFDPMMFDUJPOMFE HOLLYWOOD COSTUME EXHIBITION? (PS*PMMZXPPE%PTUVNFUIFCSJFGGSPN UIF8#BOEHVFTUDVSBUPS&FCPSBI “MEDIA SHOULD DELIVER A COMPLETELY DIFFERENT 0BEPPMNBO.BOEJTXBTDMFBSBOEUIPS PVHI6IFDIBMMFOHFXBTUPDSFBUFBO EXPERIENCE TO WHAT YOU CAN GET AT HOME” FYQFSJFODFUIBUXBTWFSZEJGGFSFOUUP PUIFSDPTUVNFPSDPVUVSFFYIJCJUJPOTJO UIBUJUHPFTCFZPOEUIFDMPUIFTDIBSBD UFSBOEBDUPS 6IFFYIJCJUJPOUFMMTUIFTUPSZPGDPT UVNFEFTJHOBOEJUTSPMFJOUIFDSFBUJPO PGUIFSFBMQFSTPOBOETVQQPSUJOHUIF GSBNFXJUITJMIPVFUUFUFYUVSFBOEDPMPVS 6IFLFZFMFNFOUXBTUIJTJEFBPGHFU UJOHQFPQMFUPMPPLCFZPOEUIFDPTUVNF PGUIFJSGBWPVSJUF³MNDIBSBDUFSBOEMFU UJOHUIFNTFFUIFEFUBJMTPGUIBUDPTUVNF BOEIPXUIFZDPOUSJCVUFUPUIBUDIBSBD UFS¬TBVUIFOUJDJUZ 9JUI+OEJBOB,POFTXIBUBSFUIFFMF NFOUTUIBUNBLFIJNSFDPHOJTBCMZ+OEZ UIBUHJWFVTDMVFTUPIJTDIBSBDUFSBOE QFSTPOBMJUZ!6IFUPPMTXFESBXPOUPUFMM UIJTTUPSZHPCFZPOEUIFDPTUVNFBOE BDDFTTPSJFTUPUIFBOOPUBUFETDSFFOQMBZ BOETDSJQUTTLFUDIFTTXBUDIFTQJDUVSFT 6IF8#¬T*PMMZXPPE%PTUVNF'YIJCJUJPOUFMMTUIFTUPSZPG³MNDIBSBDUFSDSFBUJPO JNBHFTBOESFBMDPOWFSTBUJPOT #/©DZCFSUSFL 4FBE#UUSBDUJPOT/BOBHFNFOUPOMJOFBUUSBDUJPOTNBOBHFNFOUDPNEJHJUBM /75'7/5 #NVMUJMBZFSFEBQQSPBDI UPJOUFSQSFUBUJPOJTLFZUP UFMMJOHUIFXIPMFTUPSZ OJDBUFUIJTDPOUFOUJOBXBZUIBUXPSLT GPSUIFN!(PSFYBNQMFBOFYIJCJUJPO ELIN SIMONSSON BCPVUJOTFDUTGPSGBNJMJFTXJUIZPVOH DIJMESFOJTHPJOHUPMPPLWFSZEJGGFSFOUUP INTERPRETATION DEVELOPER BOFYIJCJUJPOBCPVUJOTFDUTGPSBEVMUT NATURAL HISTORY MUSEUM, LONDON, UK WHERE DO YOU GET YOUR INSPIRATION? 9FMPPLBUPUIFSNVTFVNTBOEUBMLUP WHAT IS EXHIBITION INTERPRETATION? NVMUJMBZFSFEBQQSPBDIFTUPJOUFSQSFUB PWFSTFBTDPOUBDUTBCPVUXIBUUIFZEP +U¬TUFMMJOHTUPSJFTBOEDPNNVOJDBUJOH UJPOT1VS#HFPGUIF&JOPTBVSFYIJCJUJPO 6FMFWJTJPOJTWFSZHPPEBUUFMMJOHTUPSJFT BNFTTBHFBMPOHTJEFBSUFGBDUTPSDPM JTBOJNBUSPOJDCBTFEXIJMF5DPUU¬T.BTU JOBTJNJMBSXBZUPIPXXFDPNNVOJ MFDUJPOTJOBXBZUIBU¬TJOUFSFTUJOHBOE 'YQFEJUJPOIBTNBOZBSUFGBDUTCVUVTFT DBUF9FMPPLBU[PPTQBSLTBOEIJTUPSJD DPNQFMMJOHBOEJOBXBZUIBUXPSLTGPS UIFEFTJHOJNBHFSZQIPUPHSBQIZQSP IPVTFT§BOZXIFSFUIBUVTFTJOUFSQSFUB UIBUUBSHFUBVEJFODF/VMUJMBZFSFEJOUFS KFDUJPOBOE³MNUPUFMMBDPNQMFUFTUPSZ UJPONFUIPET+U¬TWFSZJOUFSFTUJOHBOE QSFUBUJPOJTJNQPSUBOU§XFPGUFOVTFB BOEDPNNVOJDBUFUIBUJOBOFYDJUJOHXBZ JNQPSUBOUUPMPPLPVUTJEFZPVSPXO³FME DPNCJOBUJPOPG³MNUFYUNPEFMTTPVOE 6IFBUSFDBOBMTPPGGFSBOJOTQJSJOHXBZ TDBQFTQSPKFDUJPOTBOEJOUFSBDUJWJUJFT WHAT ARE THE ELEMENTS PGIPXUPEPUIJOHT+U¬TNBJOMZBCPVU 6IFSFJTO¬UKVTUPOFXBZPGJOUFSQSFUJOH THAT MAKE UP AN EXHIBITION? CFJOHBXBSFPGBOEPQFOUPOFXJEFBT BOFYIJCJUJPO§JUEFQFOETPOXIPZPV¬SF 2IZTJDBMDPOTJEFSBUJPOTBSFUIFTDBMFPG EPJOHJUGPSUIFNFTTBHFZPVXBOUUP UIFFYIJCJUJPOXIFUIFSJU¬TQFSNBOFOUPS WHAT WAS ONE OF YOUR DPOWFZBOEUIFCVEHFUZPVIBWF UFNQPSBSZBOEUIFCVEHFU6IFOXFUIJOL RECENT EXHIBITIONS? BCPVUXIPUIFFYIJCJUJPOJTGPSBOEXIBU 9JUI5DPUU¬T.BTU'YQFEJUJPOXIJDI WHAT ARE THE DIFFERENT XFXBOUUPHFUBDSPTT*PXEPXFXBOU JTOPXBUUIF%BOUFSCVSZ/VTFVN TYPES OF EXHIBITION? QFPQMFUPSFBDUBOEGFFMXIFOUIFZ¬SFJO %ISJTUDIVSDI0FX 4FBE#UUSBDUJPOT/BOBHFNFOUPOMJOFBUUSBDUJPOTNBOBHFNFOUDPNEJHJUBM #/©DZCFSUSFL Special effects attractions-kit.net the search engine for leisure buyers Wherever you are in the world, fi nd the right products and Martin Professional lights services 24 / 7 by logging on up the Liseberg Wheel to Attractions Management’s free search engine Liseberg amusement park in Gothen- burg, Sweden, has installed dynamic www.attractions-kit.net lighting schemes from Martin Pro- fessional for an exciting nighttime experience. Martin Professional sup- Clay Paky lighting plied its latest LED lighting for the used in Ice Age Live parks’ new Liseberg Wheel attraction, a classic Ferris wheel ride. The legs, A variety of Clay Paky moving lights spokes and carriages were illuminated are being used in the Ice Age Live with three layered coloured LEDs. show adaptation of the 20th Cen- tury Fox Ice Age animation movies. attractions-kit.net KEYWORD Belgium-based, creative visual design martin practice, Painting With Light, de- signed the lighting which uses Clay Paky models and Alpha 1500 series to help the process of matching and texturing the ice and the props. A trussing grid installed above the ice provides positions for most of the lighting, as well as flying facilities for attractions-kit.net KEYWORD performers and props. clay paky Global Immersion Technifex 4D action supplies giant fl at screen seats for Hawaiian show High performance immersive theatre specialist Global Immersion, now Technifex’s custom designed and engi- part of Electrosonic, has installed a neered 4D action seating and special versatile digital Giant Screen Cinema effects have been used in the newly system, GSX, in the Peoria Riverfront repurposed IMAX theatre at the Polyne- Museum, Illinois, USA. The screen sian Cultural Center on the Big Island measures 70ft (21.3m) by 52ft of Hawaii. Technifex installed 252 4D (15.8m) with 200 theatre seats. The seats with motion bases and guests features will enable the museum to experienced stereo speakers mounted play traditional Giant Screen films, in the head rests, a motion tilt system, streamed, alternative, live and online face air blasts and mist, low frequency media in multiple aspect ratios and emitters (butt kickers) and scent spray file formats (including Digital Cinema during the film about Hawaii’s heritage. Initiative-encrypted films). The sys- tem is capable of playing content at attractions-kit.net KEYWORD attractions-kit.net KEYWORD up to 60 frames per second and in technifex global immersion 12-bit colour depth. #/©DZCFSUSFL 4FBE#UUSBDUJPOT/BOBHFNFOUPOMJOFBUUSBDUJPOTNBOBHFNFOUDPNEJHJUBM Special effects AV by Electrosonic brings Dolphin Tales to life Electrosonic designed and supplied the audio and video equipment for a theatrical production starring bottle- nose dolphins at the Georgia Aquarium in Atlanta, USA. It involved a combina- tion of pre-recorded audio and video Le Maitre’s new pyrotechnics to ‘delight audiences’ with live performance mixed in. Seven DLP projectors were also used. Dolphin Le Maitre has added a range of new green or white with rolling smoke trainers used waterproof VHF wireless products to its ProStage II profes- and flames. Le Maitre has also in- mics, which are mixed live with music. sional pyrotechnics. Falling Star is a troduced an Electric Fault Simulator, bright star, available in ten different producing a small flash and a spray attractions-kit.net KEYWORD colour versions, that falls 30ft. Ice of directional silver sparks to 10ft. electrosonic Gerb is a spray of silver sparks with Sally Dobinson, Le Maitre market- a bright white flame, projecting up ing manager, said: “Our strategy has to 8ft-high. Saxon is a 20ft spray of always been to lead the way in pyro- projected rotating silver sparks, cre- technology advancements. The PSII ating a Catherine Wheel-style effect. range will provide completely new ef- Gold Glitter Waterfall is a stream of fects to delight audiences with.” gold glittering stars falling 16ft that attractions-kit.net KEYWORD lasts for 12 seconds and Flashpots are bright coloured flashes in red, Le Maitre Games Time is a Robe’s small and light spectacular for dbn Robin aims for big effects UK-based lighting, rigging and visu- als rental company dbn designed Czech Republic-based Robe Lighting and supplied a large ground support has created the Robin 100 LED Beam system for the Games Time outdoor – a small and light effects lighting tool. stage spectacular. The show, pro- Weighing four kgs, it is designed to duced by Walk The Plank and Déda, be very bright, with RGBW technology was a mixed-media performance and fast pan and tilt movement. The combining music, dance, video, light- LEDs are controllable in three zones – ing and pyrotechnics. Four teams top half, bottom half, and middle – for – red, blue, green and yellow – wore producing special effects, zone strob- carnival style costumes designed and ing, colour chasing and others. It has a made by Mahogany. dbn designed beam angle of seven degrees for high- the truss and lighting and used a new impact concentrated effects. Slick ground support system for the series of shows, which was built as a attractions-kit.net KEYWORD attractions-kit.net KEYWORD three-sided trapezoidal shape, sup- robe dbn ported by six 12m-tall legs. 4FBE#UUSBDUJPOT/BOBHFNFOUPOMJOFBUUSBDUJPOTNBOBHFNFOUDPNEJHJUBM #/©DZCFSUSFL log on to www.attractions-kit.net and type the company name under ‘keyword search’ Projection Studio creates Son et Lumière for USA UK-based Projection Studio produced an exclusive Son et Lumière show celebrating the 50th anniversary of the Hopkins Centre for the Arts in New Hampshire, USA. The show Five Windows was based around large format projections highlighting the history, achievements and impact of the Hopkins Centre at Dartmouth College, which also houses the Ivy League College’s drama, music, film and studio arts departments. Giant images were projected on to the front façade with historical, future and dance themes. attractions-kit.net KEYWORD projection studio A night and day display by Fountain Works Fountain Works has installed a 500sq m fountains system with music and LED lighting at Butlins Skegness re- sort. The display is designed with no standing water to create a safe and secure play environment and is set to open at Easter 2013. The foun- tain alternates between an interactive splash pad for daytime play and a musical, lit fountain display using Fountain Works’ custom music inte- gration software for night time. The fountain system uses flush mounted multi-directional nozzles creating swirls of water, jumping jets, water attractions-kit.net KEYWORD switches and jets that erupt with fountainworks thousands of litres of water. ● [email protected] #/©DZCFSUSFL www.fountainworks.ie &&& STORY FORMATS Astronomy, nature and sci-fi all have stories that are brought to life through fulldome fi lm, interactive theatre and 3D, 4D and 5D formats ƫ ƫđƫ ƫ ƫđƫ ƫ %PNQVUFSHFOFSBUFEJNBHFSZ SFDSFBUFTUIFNZTUFSJFTPGUIF JDFBHFJODMVEJOHNBKFTUJD XPPMMZNBNNPUIT 4FBE#UUSBDUJPOT/BOBHFNFOUPOMJOFBUUSBDUJPOTNBOBHFNFOUDPNEJHJUBM #/©DZCFSUSFL 0FXQIPUPHSBQIZ UFDIOJRVFTBSFVTFE UPEFNPOTUSBUFUIF )SFBU9IJUF¬TTQFFE QPXFSBOECFBVUZ QPQVMBUJPOPG)SFBU9IJUFTIBWFIBE GIANT SCREEN FILMS MJUUMFDPOUBDUXJUIQFPQMFUP/FYJDP¬T )VBEBMVQF+TMBOEXIFSF)SFBU9IJUFT USPMMDSZTUBMDMFBSXBUFSTBOESFTFBSDI FSTDPOEVDUDSJUJDBMUBHHJOHPQFSBUJPOT JBOU5DSFFO(JMNT )5( IBTKVTU UPNPOJUPSNPWFNFOUBOECFIBWJPVS SFMFBTFE6JUBOTPGUIF+DF#HF 8JFXFSTBSFUIFOUBLFOUP5PVUI#GSJDB 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Being lifted 2 feet off the ground with your feet dangling, gives you more of soaring and immersive feeling with the live action on the screen. Our X4D, 4D/5D theaters are essential for theme parks, themed environments, museums, FECs, cinemas, etc. www.X4Dexperience.com * i\ÊΣä°ÎÓä°äÈÈÊUÊÃ>iÃJi`>>Ì°VÊUÊÜÜÜ°i`>>Ì°V INTERACTIVE ATTRACTION TECHNOLOGIES © 2013 MediaMation, Inc. All rights reserved. www.mediamation.com #/©DZCFSUSFL 4FBE#UUSBDUJPOT/BOBHFNFOUPOMJOFBUUSBDUJPOTNBOBHFNFOUDPNEJHJUBM &&& THE JUICE 2MBZFSTBSFNPWFE UISPVHIBTFSJFTPG JOUFSBDUJWFTDSFFOTJO JUUMF#OUT#EWFOUVSFJTB DBSUTGSPN QIN AND DING GO ON A ROLLERCOASTER JOURNEY ENCOUNTERING NATURE AT ITS BEST IVSUMFUISPVHIUIFGPSFTUPOB MFBGTXJNUISPVHIUIFSJWFSPOB SPMMFSDPBTUFSKPVSOFZFODPVOUFSJOH OBUVSFBUJU¬TCFTUBOEUSZUPMFBSO UP´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©DZCFSUSFL IAAPAIAAPA Best Best New New Product Product & ImpactImpact AwardAward WWAWWA Innovation Innovation Award www.watertoys.com [email protected] 1 866 833 8580 905 649 5047 9#6'42#4-5 ride the wave With waterpark operators gearing up for the Spring 2013 season just around the corner, we take a look at some of the new rides lifting the bar in the waterpark industry this year ƫ ƫđƫ New water attractions for Center Parcs %FOUFS2BSDTIBTEFCVUFEUXPOFXXBUFS [FSPHSBWJUZCFGPSFSFUVSOJOHUPUIFNBJO BUUSBDUJPOTBUJUT'MWFEFO(PSFTUIPMJ QPPM(PS*PMEFS/BUIJBTUIFJOTUBMMBUJPO EBZWJMMBHF9JUIBOJOWFTUNFOUPGN QSPWFEDIBMMFOHJOHGPSWBSJPVTSFBTPOT %NN JUT6SPQJDBM%ZDMPOF ©#TXFMMBTFYQMPSJOHOFXUFDIOPMP XBUFSSJEFIBTCFFODSFBUFECZBQBSU HJFTUIFDIBMMFOHFXBTUIBUUIFFYJTUJOH OFSTIJQCFUXFFO*PMEFS/BUIJBT9BUFS QPPMSFNBJOFEPQFOUISPVHIPVUXIJMF 6FDIOPMPHJFT+OUFSOBUJPOBM+ODBOE5&% DPOTUSVDUJPOXFOUPOOFYUUPJUªFYQMBJOT 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Disney fans Water Fantasy launch could join the mission to bring Perry back home via augmented reality and Polin’s Santorini Water Fantasy, Thai- virtually get in the action with Phineas, land, will open in Spring 2013 as an Ferb and other characters. aquatics addition to Santorini Park, an amusement park in the Phetch- attractions-kit.net KEYWORD aburi Province, Thailand. The existing gesturetek amusement park is themed after the Greek island of Santorini. The water- park will sit on about four acres and will cost US$3.25m. The existing park sits on about eight acres of an existing 23.7 acres. Polin’s water- slides planned for the Santorini Water park include the King Cobra, Looping attractions-kit.net KEYWORD Rocket, Space Shuttle and Windigo. polin Innovative Leisure Ideal adds new features Sky Trail for Quest to its software systems Interactive family attractions specialist Innovative Leisure has Ideal Software Systems has expanded installed the Sky Trail high ropes its Business Solution with online and course at Paragon Entertainment’s mobile solutions launched at IAAPA. Quest at Westfield, Merry Hill in Ideal provides amusement businesses the West Midlands, UK. The four with one full-featured solution from pole, custom-built Sky Trail Explorer the game floor, food and beverage, course was the latest completed by redemption to back-of-house. Ideal the company during 2012 and has revealed new features for its N-Site been designed to fit into an atrium software and hardware product suite, at 17m (56ft)-high by 8sq m (86sq including additions to its restaurant ft)-wide. The course was designed module, E-Commerce services and in six weeks and manufactured in optical-scan cashless card readers. eight and covers four levels, pro- viding users with 39 challenging attractions-kit.net KEYWORD attractions-kit.net KEYWORD elements which increase in diffi- ideal software innovative leisure culty the higher they go. 4FBE#UUSBDUJPOT/BOBHFNFOUPOMJOFBUUSBDUJPOTNBOBHFNFOUDPNEJHJUBM #/©DZCFSUSFL log on to www.attractions-kit.net and type the company name under ‘keyword search’ Hanwell air technology preservation project Environmental monitoring and con- trol specialist Hanwell Instruments Ltd (part of the IMC Group) has com- pleted a UK conservation project at the National Trust’s oldest building, a fourth century Romano-British villa in Chedworth, Gloucestershire. Hanwell provided a building control system to preserve the site and its newly discov- ered mosaics using air control. Messagemaker LEDs at Europe’s Parliamentarium attractions-kit.net KEYWORD Dynamic bespoke displays by LED specialists Messagemaker are forming part hanwell of an interactive exhibition at the Parliamentarium visitor centre in Brussels. Messagemaker devised LED digital message displays for integration into three key areas within the exhibition. Five 9m (29ft)-long by 1.2m (4ft)-high LED ticker displays continuously relay quotes and statistics about the European Parliament in 23 languages. Embedded in glass, these displays form part of the interactive tables in the reception area and throughout the centre. attractions-kit.net KEYWORD messagemaker Marmax recycled benches for London Zoo projectiondesign revives Marmax Products has supplied ancient Chinese cave art London Zoo with more than 80 outdoor seats and benches made Norwegian-based projectiondesign from 200,000 recycled plastic milk created an immersive exhibition at bottles. The Zoological Society of Smithsonian’s Arthur M Sackler Gallery, London (ZSL) – a charity devoted to Washington, USA. Visitors to the Pure the worldwide conservation of ani- Land: Inside the Mogao Grottoes at mals and their habitats – runs London Dunhuang exhibition saw 3D 360-de- and Whipsnade zoos, which both gree panoramic imagery of paintings use Marmax products. Jamie Turner, and sculptures from ancient rock caves estates manager, said: “ZSL London known as Bhaisajyaguru’s Eastern Zoo is committed to reducing the Paradise in China, a UNESCO World amount of waste that goes to landfill Heritage site. The exhibition used six and Marmax furniture supports this F10 AS3D projectors across the site. perfectly. 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K"( -'+ ).*$('-/<jXc\j7n_`k\nXk\in\jk%Zfd nnn%gfc`e%Zfd%ki nnn%n_`k\nXk\in\jk%Zfd I8@E9FNGIF;L:K@FEJ NFIC;F=I@; K"++ ' )'/),+,*''<`e]f7iX`eYfngif[lZk`fej%Zf%lb K"++ ' (0(+0)'000<`e]f7nfic[f]i`[\j%Zfd nnn%iX`eYfngif[lZk`fej%Zf%lb nnn%nfic[f]i`[\j%Zfd J@DNFIO 8EKFE@FQ8DG K"++ ' (*/+)0,.**<jXc\j7j`dnfio%Zf%lb K"*0'+++00/+''<qXdg\icX7qXdg\icX%Zfd nnn%j`dnfio%Zf%lb nnn%qXdg\icX%Zfd K?<AL@:< Market leader in 3D/4D/5D KfYffbpflijgXZ\`ek_\N\Y attraction and ride fi lms, 360, >Xcc\ipZfekXZkAlc`\9X[i`Zb fulldome and interactive fi lms K\c"++ ' (+-)+.(0(0 K"++ ' )'.(0*.+.* nnn%k_\al`Z\%Zfd FAMILY THRILL INDOOR ATTRACTIONS COASTERS COASTERS COASTERS & SPECIALTIES SPLASH CUSTOM DESIGNED I-RIDE PANORAMIC PARTY BOOMERANG INDOOR FAMILY COASTER FLIGHT SIMULATOR ‘Watch out ‘You will ‘A great addition for your ‘An experience you or get wet!’ get back!’ FEC or Shopping Mall!’ will not forget!’ SCHAAPWEG 18 6063 BA VLODROP THE NETHERLANDS TEL +31 (0) 475-409222 FAX +31 (0) 475-402115 www.vekoma.comWWW.VEKOMA.COM Inventing the Future Triotech is proud to introduce the next generation of immersive and interactive thrill rides. Our flagship products offer intense and realistic ride film experi- ences via a multi seat motion platform, interactive gameplay and realtime graphics, creating excellent revenue for operators. Triotech Head Office International Sales China Sales 2030 Pie-IX Blvd. Suite 307 Gabi Salabi Weitao Liu Montreal (Qc), Canada H1V 2C8 [email protected] [email protected] +1 514-354-8999 WWW.TRIO-TECH.COM