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lyst.com 1 2020 was no ordinary year in . But fashion, in essence, is all about change. Over 100 million shoppers looked on fashion shopping platform Lyst this year, and we’ve crunched their searches, views and sales metrics to celebrate the stories that shaped the year in fashion. Across the globe, we rose to unique challenges and showcased incredible strides through creativity, resilience and self- expression. Here’s how you styled it out.

CONTENTS 1. Movements Pg 3 2. Moods Pg 4 3. Looking Forward Pg 5 4. The Moments That Mattered Pg 6 5. How We Shopped: Pop Culture Pg 7 6. Power Dressers Pg 8 7. Breakout Pg 9 8. The World’s Most Wanted Pg 10 9. Of The Year Pg 11 10. Hottest Collaborations Pg 12 11. Logo Of The Year Pg 12 12. The Meme Makers Pg 13 13. The Year In Intimates Pg 13

2 MOVEMENTS

WE SHOWED UP Fashion as activism was stronger than ever in 2020. From shopping Black-owned businesses to Michelle Obama’s famous “Vote” , clothes and accessories expressed views on social and political issues. In the U.S., searches for terms including “vote” were rising fast, 29% week-on-week in October and T- became the most wanted political fashion statements.

WE SHOPPED CONSCIOUSLY WE STAYED TOUGH In September, “vintage fashion” In 2019, survivalism was generated an average of more considered a trend, but this year, than 35K monthly searches, it’s an actual truth. Mandates while online fashion searches for on wearing face masks were secondhand-related keywords enforced to prevent the spread increased 104%. Brides-to-be of COVID-19, and the fashion were looking for eco-friendly industry quickly took on this options too, as online searches new category: searches for for “vintage”, “secondhand”, or face masks increased 502% “pre-owned” wedding year-on-year, while retailers and collectively jumped 38% year- brands pivoted their business on-year. strategies to keep them in stock.

WE SHOWED OFF With a non-existent red carpet season this year, we showed off our fashion savvy via . Influencers and celebrities took on the #pillowchallenge and put their WFH ’fits on full display. TikTok’s user base grew at a record- setting pace in the beginning of the year, while saw a 70% jump in Live videos by April.

WE STAYED As lockdowns happened across the globe, our everyday wardrobes shifted towards comfort. Historically, searches for would grow from September to December each year, but interest spiked significantly in mid-March. During April, when most of us started staying home, global searches for sweatpants went up 104% month-on-month. 1 3 MYSTICAL COTTAGECORE The feeling of uncertainty was The internet aesthetic sought prevalent this year, causing inspiration from the countryside people to turn to astrology and and a slower lifestyle, which amulets that could offer guidance translated through fashion or protection. Searches that with roomy dresses with puff include “zodiac sign” or “birth sleeves, billowy and cozy sign” have collectively risen 56% cardigans. In July, searches for year-on-year. After Meghan “nap ” spiked 22%. Markle was spotted with an evil eye necklace, searches for the jewelry piece rose 58% in May.

MOODS

HIGH PERFORMANCE LOUNGE LIFE Sporty bike and tennis With the majority of 2020 being were must-have items spent at home, the everyday this summer. Searches for the transitioned towards latter, particularly for Nike’s Court more loungewear pieces. In April, Victory white pleated tennis global searches for joggers grew , rose 33% in June. Interest 123% compared to the same in bike shorts remained high time last year, while searches for in the fall, as searches for the jumped 48%. category (including terms “biker” and “running”) went up 43% collectively in September.

SURVIVALIST E-WEAR As face masks became a regular E-girl and e-boy styles were a part of our everyday style, we trending search on Google stocked our wardrobes with last year, and the TikTok-centric, even more apocalypse-ready anime-inspired aesthetic is still items. Searches for chunky going strong in 2020. Searches — including combat and for “Sailor Moon” skirts rose 16% stomper styles — increased year-on-year, while mesh T-shirts collectively 49% year-on-year, increased in sales by 20%. while searches for leather pieces Single dangly also saw are up 32% year-on-year, most pageviews up 72% year-on-year. specifically and oversized silhouettes.

24 LOOKING FORWARD MORE AUDACITY MORE PURPOSE As a reaction to a year of wearing Shoppers will expect more from sweatpants and rarely any their brands than just activism- occasionwear, we’ll be dressing inspired slogans, whether that’s up to celebrate socialization publicly taking a stand against again. Think modern-day Roaring social injustices, increased ‘20s style: short hems, bright sustainability efforts or regularly colors and prints, and loads of contributing towards charitable embellishments. causes.

MORE FREEDOM With the success of Gucci’s genderless shopping section “Gucci MX”, ’s genderless line SHAPES and Beyoncé’s Ivy Park x Adidas gender neutral pieces that all debuted this year, we see genderless shopping gaining bigger momentum in 2021.

5 BRANDS

TOBased on fast growingWATCH search terms over the last six months, we predict a big year for :

Brother Vellies (+23%), Paris Georgia (+25%), Chopova Lowena (+33%), Thebe Magugu (+27%) and Medea (+40%).

MORE OTHERWORLDLY MORE MATERNITY As the space tourism market Following SKIMS’ success with becomes increasingly its maternity shapewear and competitive between SpaceX, Nike’s recent launch of maternity Blue Origin and Virgin Galactic, activewear, the category will seeking inspiration outside of life evolve to dress every need of on earth and creating future- expecting mothers, especially minded design will happen in those who want to maintain the fashion as well. same type of lifestyle they led before pregnancy. 3 5 MOMENTS THAT

JANUARY 19TH JANUARY 26TH MATTERED Red Carpet (Vintage) The Billie Eilish Effect Fashion At the 2020 Grammys, Billie Jennifer Aniston’s vintage Eilish’s head-to-toe Gucci Christian Dior by John Galliano look sparked a 242% jump in at the 2020 SAG Awards searches for Gucci face masks caused a 40% spike in in just 24 hours. The 18-year- searches for vintage dresses in old swept the awards show, the 48 hours following her red giving her designer look plenty carpet appearance. of airtime.

MARCH 30TH MARCH 31ST APRIL 5TH A Durag In Vogue Duke And Duchess Depart #PillowChallenge Takes ’s May 2020 cover for March was the final month of Prince Harry and Meghan Markle’s Over Instagram British Vogue featured a durag duties as senior Royals, and The Duchess of Sussex’s outfits Influencers and celebrities for the first time ever on the made as big of an impact as ever. Searches for Victoria Beckham used quarantine as outfit fashion publication. Rihanna’s increased 137% after she wore a turquoise dress by the British inspiration and turned their custom durag by Stephen designer to the Endeavor Awards on March 5, while searches for bedroom pillows into fashion Jones caused Google to see Safiyaa spiked 227% after Markle wore a red dress from the luxury content. The #PillowChallenge a spike in searches for “durag , just two days later. After she wore a green Emilia Wickstead inspired shoppers to search Vogue” and searches on Lyst gown to the Commonwealth Service at Westminster Abbey on online for designer belts by for “durag” went up 100% March 9, searches for the British brand rose by 286%. Gucci, Off-White, Versace, and month-on-month following the Saint Laurent. cover’s debut in March.

MAY 4TH JULY 17TH JULY 21ST AUGUST 17TH Met Gala Goes Online Princess Beatrice Wears Transgender Visibility Michelle Obama’s Call to The Met Gala’s cancellation Vintage Valentina Sampaio became “Vote” didn’t stop one of fashion’s Princess Beatrice’s wedding the first transgender woman Michelle Obama attended the biggest events and most dress was a vintage gown to cover the Sports Illustrated 2020 Democratic National anticipated red carpet by Norman Hartnel and on Issue. The Brazilian Convention with a powerful moments of the year from loan from the Queen. The wore a white one- speech endorsing presidential happening online. Vogue secondhand (and sustainable) shouldered swimsuit from candidate Joe Biden. But a and Billy Porter started the choice caused a surge in Haus of Pink Lemonaid, bigger message came from #MetGalaChallenge, inviting searches for the term “vintage causing searches for white her ByChari jewelry: a necklace Instagram users to recreate ” which were up one-piece to hit its with the word “vote” in gold their favorite Met Gala looks 297% in the 48 hours following peak that same week. letters. Following her speech, from home. the royal wedding. searches for “vote necklace” spiked on Lyst, increasing 63% compared to the week before.

SEPTEMBER 20TH OCTOBER 2ND NOVEMBER 7TH A Virtual Emmy Awards Another Savage Show The History-Making The Emmy Awards were the Rihanna brought back her Within 24 hours following first major awards ceremony Savage X Show for a Kamala Harris’ speech, with a semi-virtual format. second edition and online searches for white Nominees attended remotely searches for the brand spiked 129% whilst page views in a mix of fancy pyjama increased 101% in 24 hours for blouses spiked sets and IRL red carpet- after the star-studded 95%. Meanwhile, page views worthy looks. Within 48 spectacle was made available of white womenswear pieces hours, searches for pyjamas to stream on Amazon Prime increased 35% compared to increased 18%. Video. the previous week. 4 6 EMILY IN PARIS NORMAL PEOPLE SCREEN The Netflix series debuted Worn by Paul Mescal’s in October and became an character Connell throughout STYLE instant talking point. Lily the series, a silver chain Collins’ character inspired a became the breakout star MOMENTS 342% increase in pageviews of Normal People. The hype for Kangol bucket , while surrounding the jewelry piece OF THE YEAR searches for “” were resulted in the creation of the up 41% week-on-week. viral Instagram fan account @ Searches for Ganni skirts rose connellschain, while searches significantly (+289%) after the for men’s chain brand’s yellow asymmetrical increased 43% year-on-year. skirt was featured1 on the show. 2 TIGER KING THE LAST DANCE I MAY DESTROY YOU After Tiger King debuted on The miniseries on Michael Michaela Coel’s leading role Netflix in March, searches for Jordan’s basketball career saw of Arabella in “I May Destroy tiger, leopard, and zebra prints searches for Nike’s You” sported a ‘90s-inspired- more than tripled over the 1 trainers spike 36% after meets-fashion-influencer month of April. Cat-obsessed the first two episodes aired. aesthetic throughout the shoppers also searched for Basketball attire, including breakout comedy-drama “Kenzo Tiger” pieces, which shorts (+12%) and tank tops series. Her patterned spiked 200% month-on- (+20%), also increased in cardigans, however, were the month, and Anine Bing’s searches. hit of the show, with searches Tiger sweatshirt became one up 43% when the show first of the brand’s most popular aired, from June to September. products.3 4 5 HOW WE SHOPPED:

CARDI B & MEGAN THEE Pop culture MUSIC STALLION “WAP” had the biggest MOMENTS streaming debut week of all time, and searches for animal OF THE YEAR print pieces doubled over the weekend following the song’s music video release. Leopard, tiger, and snake print searches collectively surged 201% week-on-week.1 LADY GAGA HARRY STYLES BTS TAYLOR SWIFT At the 2020 MTV VMAs in Searches for “watermelon” When BTS dropped their In July, Taylor Swift released August, Lady Gaga swept spiked by 11% within 24 hours music video for “Dynamite,” it her eighth studio album the awards ceremony, of Harry Styles’ music video clocked in 101.1 million videos “Folklore,” along with a music making multiple on-stage debut for “Watermelon Sugar” within 24 hours of its release, video for the song “.” appearances in different in July. Similarly searches for according to YouTube. Along Within 48 hours, searches for types of custom face masks. Bode shirts increased 31% and with it, searches for the group’s cardigans went up 10%. Searches for face masks that Hawaiian-themed pieces 16%, ‘90s-style Kangol hats from included the terms “bold” while searches for crochet the video spiked 128%. and “colorful” spiked 43% pieces rose by 6%. compared to the previous week. 253 4 5 7 The 10 celebrities whose personal style choices drove the biggest spikes in searches, sales, news coverage HARRY STYLES BEYONCÉ and social media The first male celebrity to top Lyst’s Power Dressers list, Harry One of the many outfit changes Styles’s Fine Line era features a vintage-inspired aesthetic and his in Beyoncé’s “Black Is King” mentions over the signature pearl necklace. It wasn’t just “Watermelon Sugar” that got included a Marine Serre catsuit fashion lovers searching. 24 hours following the release of “Golden”, in a crescent moon print. last 12 months. page views for blue and turquoise increased 52% on Lyst, Within 48 hours of its debut in whilst searches for yellow bucket hats spiked 92%. Meanwhile, July, searches for the French his JW Anderson cardigan sparked a viral #HarryStylesCardigan brand spiked 426% and in the challenge on TikTok and searches for the knitwear spiked 166% following days, more than 3,000 during the last week of June. shoppers looked for “crescent moon top.” Her Instagram post, in which she wore an Alessandra Rich , in September saw searches for the brand rise 78% week-on-week.

KIM NAMJOON (RM) OF BTS1ALEXANDRIA OCASIO- TRAVIS SCOTT2 As the leader of BTS, Kim CORTEZ When Travis Scott announced Namjoon (also known as RM) is Following Alexandria Ocasio- he was collaborating with Nike considered the most influential Cortez’s viral speech on in January, searches for the member of the K-Pop group. In condemning sexism within the brand spiked 128% February, when BTS visited New U.S. Congress in July, searches month-on-month. Plus, the term York and Namjoon was spotted for women’s red jumped “Travis Scott x Nike” spiked wearing a white turtleneck with a 74% over the following five days. 168% within 24 hours upon the white . That week, fashion After AOC called out Telfar’s release of the 270 searches for similar menswear signature Shopping Bags on sneaker. A recent partnership pieces spiked 67%. Plus, when Instagram, searches for the with McDonald’s on a special BTS performed at the 2020 MTV brand spiked 163% that same Cactus Jack meal ($6), which VMAs wearing full Gucci looks, week, proving that politicians caused burger shortages, also searches for Gucci ties (+28%) can have as much of an impact helped boost the fast-food and three-piece suits (+12%) as fashion influencers. franchise’s quarterly sales. spiked within3 24 hours. PAUL MESCAL4 LIZZO 5 The Normal People breakout Every Lizzo performance star was spotted wearing short seems to come with plenty of shorts numerous times over attention around what she’s the summer, and searches for wearing: when the singer made mens’ “short” shorts increased an appearance in the Savage 51% month-on-month in July. X Fenty Show Vol. 2, searches After wearing Louis Vuitton for blue spiked by for the Emmys in September, 96%. Following her Grammys searches for the French brand’s performance in a neon , menswear grew 44% week-on- searches for that same item week. increased 37% in a span of 24 hours. 7 CHARLI D’AMELIO KATE MIDDLETON6 CHIARA FERRAGNI After the TikToker attended Less than one day after Kate After the web entrepreneur the Prada show in Milan and Middleton wore a floral face collaborated with Champion in posted videos with a pink mask in early August, searches April, searches for the athletic Prada bag, searches for the for the style had already surged wear brand spiked 108% that accessory spiked 90% within 185% in the UK. The Duchess same month. Her quarantine 24 hours. When she posted a of Cambridge is often seen fashion choices have also video to celebrate her 72 million wearing timeless basics, and influenced global searches, followers in a tie-dye cropped during a BBC interview in April, including her Versace tee, searches for tie-dye tees her striped breton top caused and Louis Vuitton fur . jumped 73% for 48 hours. searches for the patterned to increase 36% in 24 hours.

POWER DRESSERS 68 9 10 8 BREAKOUT BRANDS

MARINE SERRE TELFAR 1017 ALYX 9SM Marine Serre is a fast-rising Telfar’s Shopping Bags have Searches for 1017 ALYX 9SM brand with consistent growth become an “It” accessory of rose 610% year-on-year and in popularity since the end of 2020, so much so that the New typically spiked when the brand March. Celebrities like Dua York brand created a one-day- collaborated with big names Lipa, Kylie Jenner, and Selena only pre-sale for its award- like Nike, Moncler, , Gomez have been fans of the winning accessory. Searches and more. Founder Matthew brand’s signature moon print, for the brand have seen a Williams was named creative but it was Beyoncé wearing a 270% increase week-on-week director of Givenchy in June, full catsuit in “Black Is King” since August. which will likely fuel more that boosted the brand’s interest towards his brand. presence even more: searches jumped 426%1 in only 48 hours. 2 3

FEAR OF GOD PYER MOSS With 1.8 million followers on Searches for Pyer Moss Instagram, Fear Of God has the have increased 220% year- biggest social media following on-year, and its successful out of all of Lyst’s breakout collaboration with Reebok brands, thanks to his strong has only deepened in 2020: celebrity clientele, including designer Kerby Jean-Raymond longtime fan Justin Bieber. was named global creative A collaboration with heritage director of the sportswear tailoring brand Ermenegildo brand in September. Zegna has also contributed to its recent4 success. 5 CASABLANCA MARTINE ROSE BRAIN DEAD Dubbed “the coolest brand Martine Rose’s outerwear Los Angeles you’ve never heard of” by collaboration with Italian brand label and creative collective British GQ, Casablanca’s Napapijri has been paying off Brain Dead has been steadily presence is steadily growing since they teamed up in 2017. climbing the ranks from its as searches have spiked 77% “Martine Rose Fleece” is one low-key, cult favorite status, over the past three months. of the most searched keywords with searches for the brand The menswear brand, whose on Google for the London increasing by 120% year-on- fans include Travis Scott and brand, and its searches went year. J Balvin, launched a women’s up by 354% in April alone line in August.6 month-over-month.7 8 SUNNEI CHINATOWN MARKET Searches for Sunnei have The Los Angeles streetwear increased 108% year-on- label has been prolific with its year, and the contemporary collaborations in 2020 and to Milan-based brand will likely much success: searches for expand its direct-to-consumer Chinatown Market went up six business and retail locations times during the summer after after being bought by the the release of its partnership owner of influencer-favorite with the Grateful Dead on a fashion brand Nanushka in pair of Crocs clogs. September.9 10 79 OFF-WHITE FACE MASK BIRKENSTOCK ARIZONA TELFAR SHOPPING BAG NIKE JOGGERS Face masks have been the Telfar’s Shopping Bag has Nike saw the greatest increase must-have accessory across Designer collaborations with redefined the traditional in loungewear searches and its the globe, and searches Valentino, Proenza Schouler, luxury-status accessory with joggers spiked 213% year-on- increased 502% year-on-year. and Rick Owens gave its “It” item status, limited year. Off-White’s logo face mask Birkenstock its high-fashion inventory and accessible price was the hottest item with a status this year. Searches point. After congresswoman 496% increase in searches for the easy-to-wear , Alexandria Ocasio-Cortez January to March. which retails for $99.95, spiked gave the New York brand a 225% during the second shout-out on Instagram and quarter. was spotted on Capitol Hill wearing the bag, searches for Telfar spiked 163% week-on- 1 2 week. 3 4 H&M PUFFY-SLEEVED DRESS House or nap dresses have become synonymous with sweatpants when it comes to quarantine fashion, and H&M’s puffy-sleeved dress was a top THE WORLD’S choice for shoppers. MOST WANTED 5 HOUSE OF SUNNY KNITTED PRADA NYLON GABARDINE CROCS CLASSIC CLOGS DRESS SHORTS The most polarizing House Of Sunny’s green As boxing shorts saw an style proves to be one of the knitted dress was a favorite increase in searches during world’s most-wanted products among influencers and Q2, Prada’s nylon gabardine this year. Average monthly celebrities, including Kendall shorts accumulated more than searches for Crocs total Jenner and . 10,000 page views over the 135,000, and the brand hit its Searches for the London- past six months. peak in the spring. based, sustainability-minded brand hit its peak over the summer6 from May to July. 7 8 UGG SLIPPERS AND BOOTS FRANKIE SHOP EVA Ugg’s cozy slippers and boots MUSCLE TEE are some of the top-searched New York indie boutique- products for the brand, which turned-fashion brand Frankie garner 201,000 and 90,500 Shop’s muscle tee was sold average monthly searches, out and restocked many times, respectively. along with plenty of high-street dupes from Mango, Zara, 9 ASOS,10 and more.

810 AIR JORDAN 13 RETRO FLINT AIR JORDAN 4 RETRO OFF- AIR JORDAN 1 RETRO HIGH NIKE SB DUNK LOW TRAVIS Thanks to “The Last Dance,” WHITE SAIL DIOR SCOTT Jordan sales on StockX surged Virgil Abloh’s first women’s With a retail price of $2,000, The early 2000s sneaker made over 40% while the ESPN exclusive collaboration with and an average resell price of a major comeback in 2020 as miniseries was aired. The Air Jordan BrandNike was ranked over $10,000, the Air Jordan 1 searches for the Nike SB Dunk Jordan 13 Retro Flint, which as Off-White’s biggest release Retro High Dior was the most Low increased 443% on Lyst was released when the show of 2020, according to StockX, expensive sneaker release of between February and March. wrapped, became StockX’s best- reselling for $1,200, or 500% 2020. Though it was a limited- One of the silhouette’s most selling sneaker of the year (and above retail. edition release, the sky-high successful collaborations was fastest-selling sneaker in StockX resale value made this with Travis Scott and his “Cactus history) with 40,000 sales in its one of the 20 biggest sneaker Jack” design, which has already first month on the market. In the releases of the year when gone up in value by 50% since four weeks after the series was measured by StockX GMV (and its February release and resells released, searches on Lyst for the the hottest men’s products in for over $1,600. model increased1 by 169%. 2 the Lyst Index3 Q3). 4 In partnership with StockX, we’ve identified the 10 hottest sneakers of the year based on the following factors: release week sales, average resale price, and price premium over retail, with extra weights added for price NIKE SB DUNK LOW BEN & appreciation, women’s releases, and JERRY’S CHUNKY DUNKY Inspired by Ben & Jerry’s emerging brands. colorful ice cream pints, the SB Dunk Low Ben & Jerry’s Chunky Dunky features a colorway unlike any other. One of the most anticipated (and limited) sneaker releases of the year, the ice cream-inspired sneaker resells on StockX at an average price of $1,600, or 1500% over retail. It’s the only 2020 sneaker to rank in the top 20 for highest price, highest premium, and highest StockX GMV.

NIKE SB DUNK LOW ADIDAS5 YEEZY BOOST 350 V2 GRATEFUL DEAD BEARS CARBON ORANGE With over 15,000 pairs resold The average resell price of Nike on StockX during the first two SB Dunks has tripled since last weeks on the market in October, year, thanks to super-hyped this release is the fastest-selling sneakers like this Grateful Dead Yeezy of 2020. Overall, the collaboration, which resells for Yeezy 350 v2 continues to be more than $3000 - over 3000% a major player in the sneaker above retail — and ranks as the resale market, with 4x more most profitable sneaker release sales than any other Adidas of 2020 on StockX. Plus, a week silhouette. after its release, searches on Lyst increased6 by 46%. NEW BALANCE 992 JOE NIKE SPACE 03 VAST JORDAN7 1 RETRO HIGH NC TO FRESHGOODS NO EMOTIONS GREY HYPER CRIMSON CHI LEATHER (W) ARE EMOTIONS Made from recycled materials, This Jordan 1 sneaker is the With a slew of collaborations the Space Hippie was the best- best-selling women’s release through 2020, New Balance’s selling sustainable sneaker on of 2020 with over 30,000 pairs market share on StockX is StockX in 2020, reselling for resold on StockX so far this year. up nearly 3x since last year. more than double its retail price Women’s exclusive releases are After the release of its Joe ($180). According to StockX, continuing to surge in popularity Freshgoods collaboration, price premiums for sustainable on StockX, growing at nearly searches on Lyst for the 992 sneakers are 2x higher than twice the rate of the overall model increased by 1303% classic sneaker models, like the sneaker market. Searches month-on-month and the resale Yeezy 350 and Jordan 5, and on on Lyst for Air Jordan 1s have of the sneaker has doubled Lyst, searches for sustainable increased by 433% year-on- (reaching nearly $1,000) since it sneakers are constantly year. dropped in February. increasing, having jumped 89% year-on-year. SNEAKERS OF THE YEAR THE SNEAKERS OF 8 9 10 9 11 HOTTEST COLLABORATIONS DIOR X AIR JORDAN DISNEY X GUCCI Revealed during the Fall 2020 Gucci collaborated with Disney Dior Men’s runway show back in celebration of the Lunar New in December 2019, the Dior x Year and the Year of the Mouse (or Air Jordan collaboration finally Rat). The collection totaled more launched in July after delays due than 16,000 searches on Lyst in to COVID-19. The Air Jordan 1 January, and searches for Gucci Retro High Dior is being resold for spiked 37% during the first two 300% more than its retail price, weeks of its launch. according to1 StockX. 2 NEW BALANCE X CASABLANCA Casablanca partnered with New Balance for its first design collaboration, reinventing the brand’s 327 sneaker in new colorways. With two drops in June and September, the second release sparked a 233% rise in searches3 for the collaboration. DIOR X RIMOWA Since the release of the Dior x Rimowa collaboration in January, searches on Lyst for the collection’s luggage and clutches 10have grown 127%. 4 PROENZA SCHOULER X BIRKENSTOCK Searches for Proenza Schouler x Birkenstock steadily grew following its launch in March, with an increase of 24% in August. LOGO OF

THEMarine Serre’s moonYEAR print was the most 5 wanted logo on Lyst this year. 11 12 THE MEME MAKERS FAST FOOD WARDROBE From dessert- Food businesses paired up with fashion brands to create some inspired sneakers of the most viral products of to cartoon- the year. KFC collaborated with Crocs on a pair of clogs with covered , fried chicken Jibbitz charms that sold out within a half hour, while 2020 was filled Ben & Jerry’s Nike SB Dunk Low is reselling for 1170% more than with novelty its retail price ($100). fashion that made waves online.

“EXTRA” MASKS CARTOON STYLE Face masks with bold designs After Dua Lipa sported a GCDS have increased in searches with crochet Care Bears, after several celebrity sightings. searches for the Italian brand’s Jennifer Lopez, for example, went up 771% in August increased searches for glitter compared to June. face masks by 100% after being spotted wearing one in August.

COSY CO-ORDS With people staying home, comfortable underwear has been top of mind in 2020. In April, bralettes were among the most-searched of the lingerie category, spiking 45% month-on- month and searches for co-ords 12increased 120% year-on-year. THE YEAR IN INTIMATES LOCKDOWN LINGERIE SPORT SUPPORT SHAPING THINGS UP BOXERS AS OUTERWEAR Page views for sexy lingerie With loungewear and at-home Searches for shapewear , a comfortable totaled more than 60K during workouts on the rise, sports increased 36% year-on-year. working from home item for men the months of March through to have become more than Kim Kardashian West’s SKIMS and women, grew in popularity June. Searches for lingerie sets, just a strictly-activewear item, line, which launched in 2019, has during peak lockdown, spiking specifically the all-over logo set as searches increased 40% contributed to the category’s 53% from March until May. from Gucci, spiked 97% month- month-on-month through March growing success. When the Popular brands include Calvin on-month between March and and April. brand dropped a maternity line Klein (+36%), Versace (+48%), April. in September, searches for Polo Ralph Lauren (+51%), maternity shapewear spiked Supreme (+55%) and Emporio 233%.13Armani (+56%).

13 Help shape 2021’s Year in Fashion. Look on Lyst, the definitive fashion shopping platform. lyst.com

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