DOCSLIB.ORG

Read the Full Issue As A

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
Read the Full Issue As A LAW À LA MODE Issue 27 - November 2018 Word from the industry’s mouth Enforcement of IP rights through Ukrainian customs register E-commerce in Poland The development of artificial intelligence in the fashion industry Reinventing retail E-commerce in Brazil The rising star of the social media influencer The California Consumer Privacy Act: More than an encore of the EU GDPR Requirements for the labelling of pure textile products Blockchain and fashion UK: Compliance with the national minimum wage Influencers watch out: Digital communication in Italy Will 3D body scanning change the future of online shopping? Fashion retailers: Data protection Retail Sector Group Contents EDITORIAL 03 WORD FROM THE INDUSTRY’S MOUTH 04 ENFORCEMENT OF IP RIGHTS THROUGH UKRAINIAN CUSTOMS REGISTER: COMMON MISTAKES AND LIFE HACKS 06 E-COMMERCE IN POLAND: A TRUE WINNER OF THE SUNDAY TRADING BAN? 07 THE DEVELOPMENT OF ARTIFICIAL INTELLIGENCE IN THE FASHION INDUSTRY: AN OPPORTUNITY OR A THREAT? 08 REINVENTING RETAIL: THREE CONTRACTUAL LEVERS TO DELIVER TECHNOLOGY-LED TRANSFORMATION 10 E-COMMERCE IN BRAZIL: PRACTICAL SPECIFICITIES FOR COMPLYING WITH THE BRAZILIAN ONLINE MARKET 12 THE RISING STAR OF THE SOCIAL MEDIA INFLUENCER 13 THE CALIFORNIA CONSUMER PRIVACY ACT: MORE THAN AN ENCORE TO THE EU GDPR 14 REQUIREMENTS FOR THE LABELING OF PURE TEXTILE PRODUCTS 15 BLOCKCHAIN AND FASHION: IMPLICATIONS FOR SUPPLY CHAIN MANAGEMENT, ETHICAL SOURCING AND ANTI-COUNTERFEITING 16 UK: COMPLIANCE WITH THE NATIONAL MINIMUM WAGE 18 INFLUENCERS WATCH OUT: A NEW ERA OF DIGITAL COMMUNICATION IN ITALY 19 WILL 3D BODY SCANNING CHANGE THE FUTURE OF ONLINE SHOPPING? 20 FASHION RETAILERS: DATA PROTECTION AS A TOOL TO ENSURE CONFIDENCE AND INCREASE COMPETITIVENESS 22 02 | Law à la Mode US Editorial EDITORIAL TEAM The US editorial team is delighted to bring you Tamar Duvdevani (NY) the 27th edition of Law à la Mode, the quarterly legal magazine produced by DLA Piper’s Retail Melissa Reinckens (San Sector Group for clients and contacts of the firm Diego) worldwide. Airina Rodrigues (NY) It is late fall in New York City, and the rainbow of leaves scattering the ground in Central Park David Kramer (DC) is complimented by the deep tones of autumn Michael Geller (Chicago) fashion. But, here and nearly everywhere else in the world, winter is coming. Perhaps not literally, Marc Miller (NY) but when it comes to regulatory changes and James Stewart (DC) challenges to e-commerce, no jurisdiction is safe from the frosty winds of change. As reported Megan Michaels (NY) in this edition of Law à la Mode, from Brazil to France to sunny California, regulations keyed to consumer protection are changing the landscape of online retail, and our team breaks down what brand owners need to know to stay up to date in their policies. We also tackle developments in Eastern Europe, with pieces on IP protection in Ukraine and the rise of e-commerce in Poland, where the internet provides a solution to the Sunday trading ban. We explore the rise of AI in the fashion industry, the integral marketing role of the social media influencer, and other noteworthy developments in retail in the UK, Germany, Italy and Belgium. We round out this issue with an explanation of blockchain technology, and a fabulous Word from the industry’s mouth interview with SoulCycle’s Senior Director of Legal Affairs, Melissa Schoffer Farber. We hope you enjoy this edition of Law à la Mode. If you have any questions or feedback, please get in touch with DLA Piper’s Retail Sector Group at: [email protected]. www.dlapiper.com | 03 WORD FROM THE INDUSTRY’S MOUTH By Tamar Duvdevani (NY), Airina Rodrigues (NY) and Michael Geller (Chicago) Interview with Melissa Schoffer Farber, SoulCycle’s Senior Director of Legal Affairs To describe New York-based SoulCycle as a company offering indoor cycling classes is a serious understatement. While SoulCycle does tout 90 locations in the US and Canada, with a growing international presence, the business has morphed from an indoor cycling company into a powerhouse lifestyle brand. The brand focuses on redefining health and happiness through unique mind-body- soul experiences. A hefty portion of SoulCycle’s business is its retail offerings, and its loyal following avidly deck themselves in its stylish apparel. We sat down with Melissa Schoffer Farber, SoulCycle’s Senior Director of Legal Affairs, to learn more about the brand. 1. Melissa, can you tell us about SoulCycle? SoulCycle has taken the fitness world by storm. What started as an indoor cycling class has grown into so much more! At its core, SoulCycle provides riders (this is how we refer to SoulCycle clients) with a candlelit sanctuary where they can emerge feeling better, stronger and inspired. Founded on the belief that fitness could be fun, while also offering the best in hospitality, SoulCycle has fostered an amazing community of loyal fans. Since 2006, SoulCycle has continuously grown and expanded its reach, evolving into a lifestyle brand. In terms of retail, SoulCycle was at the forefront of the athleisure market when it opened the first studio 12 years ago. From day one, fashion has been an integral part of the brand, selling apparel inside the studios before expanding into e-commerce in 2010. Currently, SoulCycle produces at least 12 retail collections each year. 04 | Law à la Mode 2. Can you tell us about your role at the company and areas of focus? I joined SoulCycle as their first in-house attorney in 2013. I’ve watched the company grow from 11 studios to 90! My role like the company itself has certainly evolved over the years. But, I now spend the majority of my time focused on protecting and developing the brand. This means working closely with the business teams on matters of intellectual property, advertising/marketing, and retail, among others. 3. You can’t walk down the streets of New York City without seeing people decked out in SoulCycle apparel. How did SoulCycle make the transition from an indoor cycling fitness company to a lifestyle brand? I think this happened organically as riders fell in love with the brand. They were excited to wear clothing bearing the SoulCycle name and logos, and were eager to find ways to incorporate the energy of SoulCycle into their lives, inside and outside the studios. 4. We see that SoulCycle has collaborated with apparel and accessory designers as well as other brands. Can you tell us about a collaboration that you have worked on? I’d love to! One of the first collaborations I worked on with SoulCycle, was with Shopbop, in 2014. It was a big moment for the brand as it was a retail offering outside the studios. It was exciting to work together as a collaborative team to bring this opportunity to life, and looking back, I see how that teamwork and camaraderie set the stage for future work – creating a strong and cohesive relationship between Legal and Retail, important for any company. 5. What is the most exciting part of working at SoulCycle? That energy I spoke about earlier which comes out of those magical studios – inspiring you to be the best version of yourself. I’m fortunate to work somewhere where I can disappear into that candlelit sanctuary (during a work-day!) and I do not take it for granted. It’s exciting to work for a company that is focused on making people feel their best, physically and emotionally, on and off the bike! www.dlapiper.com | 05 ENFORCEMENT OF IP RIGHTS THROUGH UKRAINIAN CUSTOMS REGISTER: COMMON MISTAKES AND LIFE HACKS By Natalia Pakhomovska and Ivan Shatov (Kiev) Due to its geographic location, with access to the Black 2. Enter your trademark into the Customs Sea and proximity to the EU and Russia, Ukraine often Register for all categories of registered goods serves as an entry point in the supply chain of counterfeit When recording a trademark with the Customs Register, product. Fake products are frequently imported into brand owners must list the types of goods imported under Ukraine and re-sold in other jurisdictions. The Customs the trademark by providing Combined Nomenclature Register Of Intellectual Property Objects (Customs (CN) codes. Rights holders, however, often indicate some, Register) was introduced in Ukraine in 2001 as a means to but not all, CN codes. If counterfeit goods identify a CN protect brand owners from counterfeiting. While a dearth code not covered in the Customs Register for a trademark, of trademarks have been recorded to date, the Customs the customs clearance process will not be suspended. Register appears to be an effective tool for curbing the Thus, brand owners should include all relevant CN codes flow of counterfeits. Indeed, in 2018 alone, Ukrainian when recording the trademark in the Customs register. customs stopped imports 4,200 times due to suspected infringements. 3. Improving customs protection via extending Some pointers for rights holders importing their goods trademark registration into Ukraine are summarized below. Counterfeiters in Ukraine often present goods for customs clearance by indicating the incorrect CN codes. 1. Registering your trademarks with the For instance, when importing t-shirts, infringers may Customs Register indicate CN codes for fabric, or for the boxes/packaging Though customs officials have the ex officio right to of the goods. To further increase the chances of detecting suspend the customs clearance process for goods counterfeits, brand owners should record not only goods suspected of IP infringement, in practice they rarely do so. themselves, but also production and packaging materials. In most cases, the customs clearance process is stopped where a trademark is registered with the Customs Register or where officials have contact information for the rights holder’s representative.
Load more

Recommended publications
  • A Guide to Selling Fashion Around the World Online
    CheckOut 4 FASHION A guide to selling fashion around the world online The CheckOut2TheWorld alliance is brought to you by: INFINITYBLUE driving marketplace performance A GUIDE TO SELLING FASHION AROUND THE WORLD ONLINE CONTENTS Introduction ........................................................................................................ 3 Fashion by numbers ....................................................................................... 4 How do consumers buy online? ............................................................... 7 Being discovered in new markets ......................................................... 14 Getting your clothes to international customers ........................ 19 Looking after your international customers .................................. 21 Focus on China ................................................................................................ 25 Interview with Lei ......................................................................................... 27 A GUIDE TO SELLING FASHION AROUND THE WORLD ONLINE INTRODUCTION The opportunities available to retailers within the fashion industry are enormous. As the world becomes increasingly connected, it also becomes easier and cheaper to sell clothes, footwear and accessories to consumers in new countries. At the same time, as more people buy products online, the more sophisticated, streamlined and cost-effective the associated logistics become, making it faster and cheaper for sellers to reach their customers, wherever they may be.
    [Show full text]
  • Scottish Fashion Influencers: Constructing a Style Identity on Instagram
    MARCELLA-HOOD, M. 2020. Scottish fashion influencers: constructing a style identity on Instagram. International journal of fashion studies [online], 7(1), pages 73-96. Available from: https://doi.org/10.1386/infs_00017_1 Scottish fashion influencers: constructing a style identity on Instagram. MARCELLA-HOOD, M. 2020 This document was downloaded from https://openair.rgu.ac.uk Abstract This article builds on existing theories of self presentation and identity through a study into the behaviour of fashion influencers who position themselves as Scottish on Instagram. Fourteen interviews were carried out with Scottish fashion influencers who were asked to reflect on their online identity. The interaction between the offline and online self is explored, where national identity and a sense of place are recognised as important attributes of self identity in an offline setting and participants were sampled on the basis that they were projecting this as a key component of their online self. All were found to be seeking to convey an ideal identity on Instagram; this involved curating particular aspects of their offline style and showcasing these online. The issue of authenticity was complex and a spectrum of identity evolution on Instagram is observed and reflected on. The most career-minded participants tended to portray themselves in a more one-sided manner and were most strongly influenced by a sense of their audience. In contrast, the participants who were less career minded tended to explore more freely with their online self and were influenced most strongly by internal factors. Scottish fashion influencers: constructing a style identity on Instagram The popularity of personal fashion blogs and their influence is explored quite extensively in the literature (e.g.
    [Show full text]
  • Influencer Impact on Brand Awareness: a Mixed Method
    INFLUENCER IMPACT ON BRAND AWARENESS: A MIXED METHOD SURVEY IN THE GERMAN FASHION SEGMENT Kai Dominik Renchen1;2 1SRH Hochschule Heidelberg, Germany 2Mendel University in Brno, Czech Republic Volume 6 Issue 2 ISSN 2694-7161 www.ejobsat.com ABSTRACT This study evaluates the impact of influencer marketing on consumers. Although online influencers are long established in German B2C markets, research in the field is scarce. Marketing managers are unsure how influencer marketing strategies should be drafted and which influencers shouldbe recruited in order to maximize their marketing efforts at the consumer level. Based on a review of previous theoretical and empirical literature, a mixed method empirical study comprising semi- structured interviews with three German fashion influencers and a consumer survey (N = 385) among the followers of these influencers are conducted to evaluate the impact of influencer activity on consumer followership, brand awareness and purchase intention. Results indicate that the intensity of influencer network involvement, intrinsic influencer motivation, authenticity of communication style and the real-life character of influencer posts increase the dependent variables. Hence, the empirical study has contributed to identify the most important determiners for the German B2C fashion influencer segment. Marketing managers are strongly advised to select influencers adequately and organize their marketing strategy in correspondence withtheir company and products. KEY WORDS influencer, marketing, B2C, fashion JEL CODES M3, M31, M37 1 INTRODUCTION The use of the internet as an information and more, buyers use virtual channels to find shopping medium by consumers has increased out about consumption options and products. rapidly in recent years (Franklin, 2008). Ever Among others, social media are very popular.
    [Show full text]
  • Iv Social Butterflies: How Social Media Influencers Are the New Celebrity
    iv Social Butterflies: How Social Media Influencers are the New Celebrity Endorsement Kayleigh E. Burke Thesis submitted to the faculty of the Virginia Polytechnic Institute and State University in partial fulfillment of the requirements for the degree of Master of Arts In Communication James D. Ivory, Chair John C. Tedesco M. Cayce Myers May 10, 2017 Blacksburg, VA Keywords: Social Media Influencer; Influencer Marketing; Experiment; Instagram Copyright, 2017 Kayleigh Burke v Social Butterflies- How Social Media Influencers are the New Celebrity Endorsement Kayleigh Burke ABSTRACT The rapid growth of visual microblogging platforms, such as Instagram, has created new opportunities for brands to communicate with stakeholders. As these platforms evolve, brands have had to adapt in order to use the available social media platforms to gain visibility in the millennial audience. Recently brands have turned to online “celebrities” known as a social media influencer (SMI) to distribute information and influence consumers’ product perceptions. This specifically has become a common tactic in communication and marketing efforts with the fashion and beauty industry. Ample research is available on the effects of celebrity endorsements but currently there is a gap in research pertaining to the consumer’s perspective towards SMIs and SMIs effects on consumers. The online experiment completed in this thesis addressed how promotion of a product by a SMI affects perceptions of consumers on Instagram by measuring social comparison and self-congruity. This is accomplished by comparing participant’s product perception to promotional posts on Instagram by a SMI, brand, and unbranded retail source. A three-condition experiment (SMI, Brand, Control) compared effects of product perception, social comparison, and self-congruity.
    [Show full text]
  • September 2015 |
    Communications & New Media Sept. 2015 I Vol. 29 No. 9 September 2015 | www.odwyerpr.com Vol. 29. No. 9 Sept. 2015 EDITORIAL PR CONGLOMERATES Investing in the personal SLOG THROUGH Q2 economy. 6 18 Revenues at the major marketing conglomerates inched up in the second quarter, setting the stage 32 CHARGED AFTER for growth in 2015. NEWSWIRES HACKED Authorities have broken up a glob- 8 PEOPLE IN PR al fraud scheme that hacked into three major newswires and reaped 12 $100 million in profits since 2010. 20 PROFILES OF BEAUTY THE DO’S AND DON’TS OF AND FASHION PR FIRMS INFLUENCER RELATIONS 22 Tips on how influencer relations 9 can be used as a revenue generat- ing resource for your client. RANKINGS OF BEAUTY AND FASHION PR FIRMS BACK-TO-SCHOOL GETS 29 A+ MARKETING 14Cover photo by Michael O’Shea Thanks to mobile and social me- 10 WASHINGTON REPORT dia, the ways in which students WWW.ODWYERPR.COM and parents participate in back-to- 32 Daily, up-to-the-minute PR news school shopping have evolved. TOURISM EMERGES AS columns TOP FASHION VENUE PROFESSIONAL DEVELOPMENT Designers have led the charge for 12 30 Fraser Seitel pairing fashion with destinations. As a result, tourist attractions are quickly becoming the new runways. FINANCIAL MANAGEMENT 31 Richard Goldstein THE GROWING TREND OF ANDROGYNOUS FASHION PR BUYER’S GUIDE Consumers and marketers have re- 14 34 cently turned a greater attention to the booming world of LGBT fashion. EDITORIAL CALENDAR 2015 January: Crisis Comms. / Buyer’s Guide July: Travel & Tourism WHAT A CLIENT’S IPO February: Environmental & P.A.
    [Show full text]
  • Universidad De Valladolid Facultad De Ciencias Sociales Jurídicas Y De La Comunicación
    UNIVERSIDAD DE VALLADOLID FACULTAD DE CIENCIAS SOCIALES JURÍDICAS Y DE LA COMUNICACIÓN GRADO EN PUBLICIDAD Y RELACIONES PÚBLICAS CURSO 2018-2019 LA EVOLUCIÓN DEL CONCEPTO INFLUENCER Y SU REPERCUSIÓN EN LOS EVENTOS DE MODA TENDENCIAS DE LA COMUNICACIÓN Y LA CREATIVIDAD EN EL S.XXI Alonso Valverde, Almudena Botana Botana, Ana Isabel Tutorizado por: Teresa Gema Martín Casado SEGOVIA, JUNIO DE 2019 AGRADECIMIENTOS Queremos agradecer el apoyo y atención prestados a nuestra tutora Teresa Gema Martín Casado y a nuestros padres, sin los que estos maravillosos cuatro años de carrera no serían posibles. 2 ÍNDICE 1. Introducción 2. Justificación del estudio 3. Objetivos del trabajo 4. Hipótesis 5. Parte teórica 5.1. Influencers, ¿quiénes son? ​ 5.2. Eventos de moda 5.3. Evolución del concepto de influencer ​ 5.4. Repercusión de los influencers en los eventos de moda ​ ​ 6. Parte empírica 6.1. Justificación metodológica: Método de análisis, estudio de caso 6.2. Análisis del evento Mercedes-Benz Fashion Week ​ 6.3. Estudio de las marcas colaboradoras 6.4. Público objetivo del evento 6.5. Estudio de los influencers en el evento ​ ​ 6.6. Comunicación del evento 7. Resultados 8. Conclusión 9. Bibliografía 3 RESUMEN Actualmente el fenómeno de los influencers está en auge. Las marcas recurren cada vez más ​ a ellos para dar visibilidad o ampliar el público de determinados eventos en la industria de la moda, en la que centraremos nuestro estudio. Analizaremos el nacimiento del concepto, así como su evolución y su utilidad a nivel empresarial y, más en concreto, en los eventos de moda. PALABRAS CLAVE Eventos, industria de la moda, influencers, comunicación, estrategia empresarial, estrategia ​ ​ de marketing, público objetivo, engagement, redes sociales ​ ​ KEY WORDS Events, fashion industry, influencers, communication, business strategy, marketing strategy, target, engagement, social media ABSTRACT Nowadays, the concept of influencers is booming.
    [Show full text]
  • PROYECTO DE GRADUACIÓN Trabajo Final De Grado
    PROYECTO DE GRADUACIÓN Trabajo Final de Grado Masculinidades OnLine La resignificación de la masculinidad en el lenguaje fotográfico de las prácticas fashion blogger y fashion influencer en Colombia. Roger Chávez Moreno Cuerpo B del PG 05-05.2017 Maestría en Gestión de Diseño Categoría Medios y estrategias de comunicación Agradecimientos A los Señores Don Omar Chavez y Doña Isabel Moreno, porque los verdaderos maestros no necesitan etiquetas ni titulaciones. 1 DESGLOSE Tema: Masculinidades OnLine: La resignificación de la masculinidad en el lenguaje fotográfico de las prácticas fashion blogger y fashion influencer en Colombia. Línea temática de investigación: Medios y estrategias de comunicación, nuevos profesionales Pregunta guía: ¿Cuáles son las nuevas significaciones de la masculinidad que se proyectan en la comunicación Online de la moda de indumentaria a través de las prácticas blogger e influencer en Colombia? Hipótesis: La comunicación Online de la moda de indumentaria en Colombia, entre los años 2010 y 2014, propuso la resignificación del concepto de masculinidad a través del lenguaje fotográfico y nuevos agentes de desarrollo como fashion bloggers e influencers Objetivo general: Analizar la representación de la masculinidad a través del lenguaje fotográfico utilizado en la comunicación OnLine de la moda de indumentaria por las prácticas blogger e influencer en Colombia. Objetivos específicos 1. Analizar las características que las prácticas blogger e influencer proyectan respecto a la significación de masculinidad mediante la representación fotográfica en los mensajes de comunicación de la moda de indumentaria masculina. 2. Identificar los conceptos de interpelación de la masculinidad que emergen de la comunicación de la moda de indumentaria a través de las prácticas blogger e influencer en Colombia.
    [Show full text]
  • How Instagram Influencers Affect the Value Perception of Thai Millennial
    sustainability Article How Instagram Influencers Affect the Value Perception of Thai Millennial Followers and Purchasing Intention of Luxury Fashion for Sustainable Marketing Akawut Jansom and Siwarit Pongsakornrungsilp * School of Management, Walailak University, Nakhon Si Thammarat 80160, Thailand; [email protected] * Correspondence: [email protected]; Tel.: +66-75-677-220 Abstract: Social media influencers play a significant role in marketing by introducing products to their followers. We investigate how Instagram influencers impact consumer parasocial interaction (PSI) in the relationship between value perception and purchase intention. Whereas customers influence the attractiveness (social and physical) PSI of social media influencers, studies of the effects of luxury purchasing PSI in Thailand are limited. We examine the relationship between PSI and followers of luxury fashion’s value (social, personal, and conspicuous) on social media. We use structural equation modeling to evaluate hypotheses by conducting an online survey with 400 Thai millennial respondents who had experience following influencers on Instagram. The findings indicate that Thai millennials accept Instagram influencers’ PSIs in terms of value perception and motivation to purchase luxury fashion. The attractiveness of influencers initiates the formation of PSI; followers receive value perception and react to purchasing intention from influencers. The Citation: Jansom, A.; Pongsakornrungsilp, S. How concepts were investigated to prove that influencers’ power can encourage followers to mitigate Instagram Influencers Affect the negative consequences by delivering value perceptions on PSI. These findings provided managerial Value Perception of Thai Millennial implications for comprehending consumers in the field of digitalization. Followers and Purchasing Intention of Luxury Fashion for Sustainable Keywords: social media; influencer marketing; parasocial interaction (PSI); value perception; millen- Marketing.
    [Show full text]
  • The Social Influencer and the Fast Fashion Haul
    The social influencer and the fast fashion haul: Understanding online awareness about climate change Laura Elisa Briganti MA Thesis New Media & Digital Culture Bogna Konior 23.753 words 1 Contents Abstract 3 1. Introduction 4 2. Theoretical framework 6 2.1 The Rise of the Social Influencer 13 2.2 The Fashion Industry and Climate Change 19 2.3 From Mass Media to Web 2.0 22 3. Case studies 30 4. Conclusion 40 Bibliography 48 2 Abstract This thesis explores the link between social influencer marketing and online awareness about the fast fashion industry and its impact on climate change. While much has been written on both of these topics separately, the link between them has been underexposed. It deserves to be focused on because social influencer marketing is a contemporary business that is growing rapidly and climate change is a pressing issue that is largely impacted by the fast fashion industry. This thesis will do so by shedding light on the haul video, in which social influencers recommend fashion items to their audience and their (lack of) awareness around the influence that these videos have on purchases which in turn affect climate change. Web 2.0 has allowed for new ways of communication and it is intriguing to zoom in on the moral responsibility some social influencers feel like they have, or do not have when they have grown from “the girl next door” to an online personality with brand deals involving great amounts of money. It is argued that although ethical consumerism on an individual level promoted by social influencers does impact climate change positively, it is essential to see this impact within the larger context of climate change responsibility in which corporations and businesses play a large role too.
    [Show full text]
  • Scarica Scarica
    PER SAPERNE DI PIÙ… MF Fashion Professione PR: immagine e comunicazione nell'Archivio Vitti, Skira, 2011 https://www.mffashion.com https://www.classeditori.it/storia.asp http://www.classpubblicita.it/newspaper_dett.aspx?id=201101201722417924 L’evoluzione: VOGUE Italia tra presente, passato e futuro ● https://nowfashion.com/fashion-s-a-list-fetes-vogue-italia-archive-milan-11093- Condé Nast International, Italy, Vogue, URL www.condenastinternational.com. ● Look through and comment the first issue of Vogue Italia out in November 1965 and the July 1988 issue, the very first I was editor-in-chief of - Vogue.it. ● Emanuele Farneti, il direttore seriale. URL https://www.ilfoglio.it/cultura/2017/09/21/news/emanuele-farneti-il-direttore-seriale153233/ ● Emanuele Farneti è il nuovo direttore di Vogue Italia - Vogue.it, in Vogue.it, 20 gennaio 2017 ● https://www.vogue.it/tags/blog-del-direttore ● Statistiche URL http://www.adsnotizie.it e http://audipress.it/ VANITY FAIR ● “Quello che è non è quello che sembra”, Vanity Fair, n°7 Settimanale, 20 febbraio 2019 ● https://www.vanityfair.it/?international ● http://www.condenast.it/brand/vanity-fair/ ● https://www.vanityfair.it/vanity-stars/massimo-gramellini ● https://www.vanityfair.it/show/tv/2019/02/12/raffaella-carra-nuovo-vanity-fair-cover GRAZIA: il settimanale femminile Mondadori ● http://www.mediamond.it/brand/grazia/grazia-it/ ● http://www.affaritaliani.it/mediatech/grazia-il-direttore-grilli-ad-affari-dopo-metoo-un-ritorno- almaschilismo-560075.html?refresh_ce 60 ● https://www.grazia.it ● http://www.mondadori.it/i-nostri-brand/magazine-e-digital/grazia Il caso editoriale di Amica ● Lettura periodico AMICA: da Gennaio 2018 a Settembre 2018, da Febbraio a Maggio 2019.
    [Show full text]
  • Invitation to Submit a Case Study
    1 Invitation to Submit a Case Study The textbook Fashion Marketing: Theory, Principles, & Practice, by Marianne Bickle and published by Fairchild Books and Bloomsbury Publishing is being revised for a second edition. We are inviting authors to contribute to the textbook via case studies. Selected case studies will provide authors with documentation of authorship in the textbook. Author Guidelines • There are no stipulations on (a) the number of authors on each case study, nor (b) the number of case studies an author may submit. Graduate students are also encouraged to submit. • Authors may choose a suggested topic below or develop a new topic. Case studies must align to one of the main topics listed below. • A list of discussion questions should be included as well as an answer sheet for the instructor. • Citation of information is necessary, using APA format. • Please keep the length of the case study between 500 and 1500 words. Deadlines • Intent to submit: An author’s intention to submit a case study is requested by June 30, 2021. Email confirmation to Marianne Bickle at [email protected] • Submission deadline:Submission of the case study, questions, and answer sheet are due in a WORD document no later than Monday August 16, 2021. Email the document to Marianne Bickle at [email protected]. Contact and Submission Information Dr. Marianne Bickle University of South Carolina Columbia, SC 29202 [email protected] (cell) 803-361-0730 (office) 803) 777-3805 Topic: Introducton to fashion marketing • Case Study #1: Changing Spending Patterns of Needs Satisfaction: Streaming Video vs.
    [Show full text]
  • Framing Modesty Through Muslim Female Fashion Influencers
    FRAMING MODESTY THROUGH MUSLIM FEMALE FASHION INFLUENCERS by Haneen Hindi A thesis submitted to Johns Hopkins University in conformity with the requirements for the degree of Master of Arts Baltimore, Maryland May 2020 © 2020 Haneen Hindi All rights reserved Abstract This study examined how Muslim female fashion Instagram influencers framed the changing notion of modesty throughout their posted content. Posts that used framing theory were purposively selected from six top Arab Gulf influencers from July 1 through December 31, 2019. The captions were studied, categorized into type of framing used (story and spin) and repeated themes were noted. Results demonstrated that these influencers spoke positively of regional modesty trends, especially regarding the range of abaya, hijab and modest wear colors and designs available on the market. This was generalizable across all Gulf influencers, with the exception of Saudi Arabia, as the top influencer in the region shared limited content on framing modesty. Primary Reader and Advisor: Kristen Willett Secondary Readers: Taylor Hahn, Megan Tucker ii Acknowledgements I would like to extend my heartfelt gratitude to my thesis advisor, Dr. Kristen Willett, for her guidance and feedback throughout this process. Without her constant support, this study may not have come to fruition. I would also like to thank Dr. Taylor Hahn and Dr. Megan Tucker for serving on my thesis committee. Finally, I would like to thank my family and friends. A special thank you: to my father, for giving me a role model to look up to both in academia and at home; to my mother, for her unwavering love and care; to my husband, for his encouragement and support; and to my brothers, for the comic relief along the way.
    [Show full text]