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Invitation to Submit a Case Study 1 Invitation to Submit a Case Study The textbook Fashion Marketing: Theory, Principles, & Practice, by Marianne Bickle and published by Fairchild Books and Bloomsbury Publishing is being revised for a second edition. We are inviting authors to contribute to the textbook via case studies. Selected case studies will provide authors with documentation of authorship in the textbook. Author Guidelines • There are no stipulations on (a) the number of authors on each case study, nor (b) the number of case studies an author may submit. Graduate students are also encouraged to submit. • Authors may choose a suggested topic below or develop a new topic. Case studies must align to one of the main topics listed below. • A list of discussion questions should be included as well as an answer sheet for the instructor. • Citation of information is necessary, using APA format. • Please keep the length of the case study between 500 and 1500 words. Deadlines • Intent to submit: An author’s intention to submit a case study is requested by June 30, 2021. Email confirmation to Marianne Bickle at [email protected] • Submission deadline:Submission of the case study, questions, and answer sheet are due in a WORD document no later than Monday August 16, 2021. Email the document to Marianne Bickle at [email protected]. Contact and Submission Information Dr. Marianne Bickle University of South Carolina Columbia, SC 29202 [email protected] (cell) 803-361-0730 (office) 803) 777-3805 Topic: Introducton to fashion marketing • Case Study #1: Changing Spending Patterns of Needs Satisfaction: Streaming Video vs. Cable • Case Study #2: COVID-19 and its Impact on the Fashion Industry • Case Study #3: The Sneaker Rebellion: Athletic Shoes Venture into all Avenues of Fashion Lines Topic: The impact of fashion • Case Study #1: Gender Neutral Fashions: Celine Dion Branches Out Into Children’s Wear • Case Study #2: Amazon: Revolutionizing Consumers’ Expectations • Case Study #3: Companies Ranging from Nieman Marcus to J. Crew Declare Bankruptcy 2 Topic: Product, price, distribution, and placement • Case Study #1: Nordstrom Trunck Club: Building Consumer Commitment • Case Study #2: Kohl’s Loyaty Program Redesigned • Case Study #3: Amazon’s Delivery Policy Influences Customers’ Expectatations Topic: Public relations, promotions, and advertising • Case Study #1: Inclusive Advertising: Target Proves to be Authentic • Case Study #2: Global Fashions Generate Global Dollars: $5.5 Trillion Industry • Case Study #3: Social Media Proves to be a Powerhouse in the Fashion Industry Topic: Fashion and the entertainment industry • Case Study #1: Rise of the Billion Dollar Fashion Influencer: Kendal Jenner • Case Study #2: Styles Patterned After Everyday Citizens Come with a Big Price Tag: Trickle-up Theory • Case Study #3: Color Trends Hit the Red Carpet Topic: Buying season: Marketing fashion to retailers • Case Study #1: Big Data: Buying Based on Numbers • Case Study #2: Rent the Runway: Changing the Way Fashions Come to the Consumer • Case Study #3: Fashion Runways: Influence on the Ready to Wear Market Topic: Targeting the fashion consumer • Case Study #1: Serving a Dual Purpose: Patagonia Serves Customers and the Environment • Case Study #2: Nike Scores On and Off the Court • Case Study #3: Gypsy Sport: Bringing Diversity to the Forefront of His Brand Topic: Cross-channel shopping • Case Study #1: Fashion Industry During COVID-19: Learning to Pivot • Case Study #2: Abercrombie & Fitch: Relationship Building Through a Strong Omnichannel Presence • Case Study #3: Reach Out and Market: Getting Social Topic: Image and branding • Case Study #1: Stitch Fix: Balancing Sustainability and Merchandise Turnover in a Fast Fashion Industry • Case Study #2: Store Brands: Who’s Buying Which Brands • Case Study #3: H&M’s Fast Fashions Keeps the Company in the Top 10 Year After Year Topic: Cross product boundaries • Case Study #1: Rise of the Fitness Influencer and Athleisure Lines • Case Study #2: Luxury Brands Require Sustainability • Case Study #3: TheLIST Home Décor: Making Your House a Home Topic: Counterfeiting, legislation, and ethics • Case Study #1: Technology Advances Underground Websites: Counterfieters go Global • Case Study #2: Fashions with a Clear Conscious • Case Study #3: Counterfiet Fashions Bought Globally Reach All Time High Topic: Marketing fashions globally • Case Study #1: Louis Vuitton: Bridging the Gap between Bags, Luggage, and Ready to Wear • Case Study #2: Luxury Brands Online: Gucci Ruling and Schooling the Fashion World • Case Study #3: Chanel’s Style Translate into any Language .
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