Master Courses 2012/2013

Fashion Design

Istituto Europeo di Design MASTER IN DESIGN

Objectives and contents

The aim of the Master, which is geared towards graduates and those who already work in the Fashion Pipeline, is to create Fashion and Textile Designers: explorers of fashion tendencies, creative professionals able to bring together theoretical no- tions, innovative insight and both organisational ability and capacity to liase with the world of production.

A professional who must know how to create and support women’s and men’s collections as well as those of knitwear, with par- ticular attention to the project design and realization of textiles collections, combining an unmistakable individual creativity with solid industrial- technical knowledge.

His or her main strength will be the ability to develop drawings and research into trends, while remaining true to the fashion concept, guaranteeing quality from the research stage to the finished product, with awareness of and competency in produc- tion costs as well.

In order to carry out this role, the Fashion and Textile Designer must be able to work in a team, collaborating closely with the diverse sectors of the textile and clothes manufacturing industries. Thus the training pathway will cover all parts of the creati- ve process: the vision, the research, the sketches, colours, textiles, cost evaluation, prototypes and the collections.

TARGET

Graduates in Fashion Design from similar fields, those with diplomas from private, university-level fashion schools. Professionals with at least two years experience in the sector.

Moises Nieto Narvaez - My Own Show 2011 Master Courses 2012/2013 | 2 program

FASHION CULTURE Objective of the course is to analyze fashion as a historic and cultural phenomenon, from the growth of the stylistic codes of the end of 20th century to the development of the so called style avant-gardes of the 21st century, emerging figures and rising fashion weeks, the editorial and web scenario, as part of the new representation of the Fashion World.

Fashion Sociology & trends Elements of analysis of the social interaction and application of ethnographic research as a method to outline a cultural profi- le and the issues related to the life-styles. How a fashion trend is created today: micro and macro trends.

Music & fashion Analysis of the history of modern Music, the development of different artistic Movements and its influences in Fashion.

Video & fashion Analysis of video communication as sign of contemporary aesthetics.

Fashion & the movie How movies inspire the designers’ and brands style and how fashion influences the big screen.

COMPUTER TOOLS (Photoshop/Illustrator) Objective of the course is to provide students with the software tools necessary for the design and communication of a fashion collection. The integration between the Adobe programs will enable students to create artistical compositions and personali- zed books, and learn how to create, modify and edit their own graphical and technical documents.

Textiles Main aim of the course is to concentrate on the material and physical qualities of textiles by introducing techniques of textile construction and embellishment as a means of pattern making. Through practical use of various materials and fabrics an understanding of the characteristics and the suitability of specific materials is developed. Personal style and creativity are explored through further experimentation of the techniques. - Civiero - Palazzo Gregnanin by Project

T.R. Lab Man / WOMAN TR Technique Course (propaedeutic in pattern making and tailoring) is based on the TR Technique (Transformation and Recomposition) and it proposes training students about essential knowledge to construct both menswear and womenswear garment bases, changing shapes and volumes with new cuts.

Knit lab This course will enable students to explore the various knitting techniques, to experiment with yarn and colour directly on the machines in order to acquire an important know-how. A means to develop and express creativity making samples, this wor- kshop is an integral part and propaedeutic to future Knitwear Collection Project that the students will design along the year.

Master Courses 2012/2013 | 3 program

Flash Project (Workshop) knitwear collection (Project) It represents the first challenge students will be asked to This course offers the opportunity to explore the knitwear face, a chance to express theirselves and show their starting design process from concept to finished product. A prepa- level of skills and competences. This workshop will be held ratory workshop on machine knitting techniques will anti- by the Master Course Coordinator and will set the limits that cipate the designing phase in order to equip students with each student must outperform along the year in order to im- the visual interpretive and basic technical skills required to prove and enhance his/her own projecting skills as a future design knitwear. professional fashion designer. PRODUCT (Project) Personal Design (Workshop) The aim of the course is to acquire the knowledge and the The course aims to develop the creativity and technical know-how, once a concept is developed and a collection is skills of the students, together with aspects, both practical designed, regarding the management of the fashion product, and aesthetic, which the student will need to master as a considering the specific market to which it refers, the strong fashion designer: use of colour, 3D sense and silhouette, sen- coordinated image and competitive quality/price ratio to sitivity to fabric and material, attitude on fashion drawing which it stands, as well as the creation of a precise and cohe- as ability to develop ideas in visual forms and illustration, rent technical sketching system, readable by all technical presentation. fashion professionals.

UNDERWEAR DESIGN (Workshop) This workshop will focus on a more specific branch of wo- THESIS PROJECT menswear design. As for Womenswear Project students All students will be required to produce a Thesis Final will be challenged to create and design a flash collection in Project, whose main objective is to highlight all the skills de- which to express their very own vision of the feminine ele- veloped and the knowledge acquired by the students along ment, through a coherent, yet different approach to project the Master Course. The Thesis Final Project will be carried due to diversity of materials and shapes. out individually and it has to display a high level of self ma- nagement in terms of time organization and decision-ma- womenswear (Project) king. All Final Projects will be presented by the students in Students will be asked to explore womenswear universe by front of a committee formed by School Board Members and realizing and producing two garments belonging to two External Commissioners chosen by the Institute. typologies: classic and sportswear, in order to explore totally different styles and understand their deeply diverse spirit. menswear (Project) Design exercise and realization of menswear garments, fol- lowing two different styles of design: classic and sportswear, in which different materials and colours must be experimen- ted to build shapes, volumes and lines in order to create a different effect. The Direction reserves the right to make any changes according to the needs of the teachers and of the School itself.

Master Courses 2012/2013 | 4 CoordinatOR

CARLO CONTRADA “A texture, either precious or high-quality, must receive personality and intensity from the hand of its interpreter.” Carlo Contrada. Since he was selected among the emerging designers of the New-Generation competition, organized by Alta Moda, he’s never missed Milan and catwalks. He was art director for Nathu and he designed a capsule collection for Annie srl.

Faculty

FILIPPO LEONE MARIA BIRAGHI FRANCESCA LIBERATORE Wired, La Repubblica and operated as editor in chief for OVO, Freelance Stylist, he has collaborated in the past with RCS-Rizzoli Independent Fashion Designer, she has won “Next Generation 2009”, multilingual video-encyclopedia. He’s also collaborated as senior MediaGroup as fashion journalist for magazines such as Max, fashion contest organized by Camera Nazionale della Moda Italiana, copywriter and screenwriter of corporate videos (Telecom, Gruppo Style, M., with Publishing House Futura for Uomo, Maxim e 20Anni and she’s also been selected for the “Nude” Project always sponsored Olivetti, Gruppo Merloni, Flou, etc..). magazines, ajnd with Arnoldo Mondadori Ed. as stylist for fashion by Camera Moda. She has worked in Amsterdam for Viktor&Rolf, in editorials Panorama Travel magazine. Image Consultant and Buying for Jean Paul Gaultier, in for . She’s responsible of the LELE SACCHI Consultant for concept store 10 Corso and Carla Sozzani Gallery, he Fashion/Costume project at Moulin Rouge in Paris, for which she will Professional dj, label manager and producer, he is considered one of has created and is art directing Flamoboyant web magazine. also design a collection of foulards and t-shirts “Mouline Rouge by the most appreciated Italian djs of electronic and house music in the Francesca Liberatore”. She’s constantly involved in in fashion design international scenario. He is the founder of underground music label RACHEL DOBSON courses and lectures between Paris and Milan. Soundplant Records and of Boogie Drama project. He also creates After graduating in Fashion & Textiles at Middlesex University in sound designs for fashion shows, fashion and design exhibition (Adi- London and a BA Degree in Textile Design at Heriot Watt University LUCA MINORA das, Edra, , Moroso, etc..). Co-founder and art director of music in Scotland, she has worked for several British companies. In 1990 Freelance Tailor and Pattern Maker. He collaborates with different festival Elita, he is currently resident dj at Magazzini Generali in Milan. she moved to Italy and started collaborating as designer for textile fashion designers and private individuals in projecting and executing manufacturing companies, following textile collections for Italian prototypes and tailored clothing. He is periodically involved in the pro- SERENA SALA big brands. Since 2003 she’s started her own independent studio for duction and fitting of fashion show garments for various fashion desi- For over 20 years she has worked in the field of image communication, pro- innovative textile design and textile consulting. gners and maisons during Milan and Paris fashion weeks. viding fashion trends forecast for major International stylistic bureaux. She collaborates in the conception and design of collections for various Italian VERONICA FOSCHI LIA MONDINA prêt-a-porter brands. She leads the cool hunters team operating for Textilra- She graduated in Architecture at Politecnico Institute of Milan, with Fashion Design Degree at Saint Martin’s School of Art in London, BA ma-Decocontract–Bruxelles. She also works as part of the artistic direction a final project on the definition of new communication languages Degree of Fashion Design and Textiles degree, she has specialized in for satellite TV channels network as global image coordinator. She is cur- in urban scenarios. Currently lives and works in Milan. In 2006 she knitting techniques and design. Freelance Designer, she has collabora- rently involved in the trends analysis team for Li Edelkoort Group. co-founded her own design studio with designer Luca Schieppati, ted with different brands such as Giorgio , and Ver- for projects on Industrial Design and Product Engineering. As ri, she’s also consultant and researcher for textile companies as well as LUCA SCARLINI art director of the studio she is mostly involved in art and graphic technical expert and developer of industrial knitting systems. Essayist, playwright and translator, among his activities he has realized for productions, using both traditional and new computer art techniques, Stampa Alternativa Publishing House 2 publications on Beat Generation bi/tridimensional rendering, animation service and creation of MATTEO MONETA (“Beat City Blues” e “Abbasso i capelloni”), he’s edited the reissue of “La pe- interactive solutions. Journalist, author and director, he has taken part in the production of nultima moda” by Alfredo Panzini (Raffaelli) and realized several projects different video documentaries as well as theatre projects. on videotheatre. He collaborates with many Italian Drama Societies and ta- He has written for various magazines and newspapers such as Flair, kes part in the production of video documentaries as freelance consultant.

Master Courses 2012/2013 | 5 COMPANIES

Thanks to the many existing partnerships, our students are a resource for those companies that want to em- ploy skilled professionals for stage or work projects.

From this point of view, projects become concrete and visible: workshops, competitions, stages, seminaries and thesis projects become important moments of a training pathway in direct contact with the real busi- ness problems and the experimentation of the most state-of-the-art project technologies and methodologies.

A place where students can train theoretical and practical knowledge in order to face the world of work with proper skills, maturity and working independence.

AMONG THE PARTNER COMPANIES OF IED MODA MILAN: Diesel, Prada, Nike, , Jil Sander, Armani, Kar- la Otto, Jimmy Choo, Duyan, Etro, Bally, Sergio Tacchini, Trus- sardi, , Ermenegildo , , ONITSU- KA TIGER, COMFORT ZONE, LES COPAINS, GIANFRANCO P., SPORT, MAX CODE, PROCTER & GAMBLE, Calvin Klein, Giovanni Cavagna, Mis- soni, Mila Schon, Costume National, Dolce e Gabbana, Antepri- ma, Ruffo, Ratti, Fujiwara, Paola Frani, Selecta, Gianfranco Ferrè, Marchon, Misaki, Negri Firman, Closed, Golab, Condè Nast, MFFashion, Maximilian Linz, Carta e Costura, Moschino, Vivienne Westwood, 10Corso Como, LVMH, Upim, Geox, Yves Saint Laurent, Coin, , Trussardi, Max Mara, M+FGirbaud, Brio- ni, Nike Italia, Valentino, Antonio Marras, WP Lavori in Corso, Gattinoni, Get Lost. Project by Chiara Brusadelli Chiara by Project

Master Courses 2012/2013 | 6 IED is far more IED MILAN than a school: AN INTERNATIONAL CREATIVE LAB The place where thoughts get new shapes IED, Istituto Europeo di Design owes its establishment in 1966 to the intuition of its President Francesco Morelli. A benchmark for higher education in the fields of Design, Fashion, Visual Communication it is the melting and Management in creative disciplines for the last forty years, IED offers its students a distinct competitive edge and inter- national experience that accompanies them throughout their lives. Above all, IED is an evolving educational system with capability and dedication to reinvent itself on a daily basis. Its mission is widespread and clear: to offer young creatives a pot where new thorough training - both theoretical and practical - and hand them the ‘Design Knowledge and Mindset’ that will guide them throughout their lives. IED is far more than a school: thanks to its unwavering commitment to innovation, it is the melting pot where new generations of professionals are open to face the new reality. generations IED is a powerhouse of ideas that develops creativity through its range of: - undergraduate courses - masters courses of professionals - advanced training courses.

4 SCHOOLS 4 CREATIVE WORLDS are open to face The theme of IED’s design learning space is developed in its four schools, each of which provides several different specialised schools: IED Design, IED Moda, IED Visual Communication and IED Management Lab, united by the common denominator of design culture and by the principles that inspire them, they also share a versatile, cross-fertilising approach that combi- the new reality nes theory and practice to develop specific profiles and competences. The teaching method features an energetic bond with the real world of manufacturing industry, so that students can acquire knowledge by a variety of means, including through workshops and direct experience with firms operating in their target sectors. This profitable exchange with the business community and continuous cross-reference with the latest scenarios and trends in the market for design enable students to put themselves and their talents to the test of real design projects commissioned by real firms. As a result of this dual track of theory and practice and the distinctive dynamic trait of its educational undertaking, IED’s courses can often be considered as trend anticipators more than just in tune with the times.

IED LOCATIONS – MILAN, IED SINCE 1966 Milan is the hub and the ultimate soul of : it is the country’s economic capital, the metropolis of fashion and de- sign and the cradle of Italy’s leading publishing businesses. It is no coincidence that Milan is also the birthplace of many of the world’s leading contemporary designers. The courses at the IED in Milan focus their attention unerringly on research, on enterprise and on communications. From Milan to Rome, IED since 1973 – Turin, IED since 1989, Venice, IED since 2007, Florence, IED since 2008, Cagliari, IED since 2009, Madrid, IED since 1994, Barcelona, IED since 2002, São Paulo, IED since 2005.

Master Courses 2012/2013 | 7 IED MODA

IED Moda is a complete, exhaustive response to the increasingly diversified and specialised training requirements expressed by the fashion system. A complete school in its own right, based on the principle of cross-fertilisation and the completeness of its teaching methods which, in line with IED philosophy, combines knowledge with know how, theory with practice. Fundamental to this approach is the school’s relationship with the entrepreneurs and professionals working in the business, the world’s largest concentration of clothing industrialists and creatives. The people who work in this in- dustry have achieved success and international renown as a result of the fashion system’s ability to blend an entrepreneurial spirit with creativity and a perception for innovation. IED Moda points the way for its students to live and feel this sense of fashion, in an embracing whole and in its individual parts, as an interaction between different perspectives and a combination of diverse professional skills. As the courses aim at training the professional profiles vital to the industry, these range from the more purely creative to the strategic areas, from organisational to commercial aspects, from marketing to image and communications work. IED Moda in Milan: Via Pompeo Leoni 3. This is a 4,000 m² structure located in an area of the city that is now undergoing rapid property and urban development. The Seat houses all the Three-Year Courses, the refresher and specialisation courses and the Masters organised by IED Moda Milano and it is the largest structure in Italy devoted entirely to a fashion school. The campus has numerous equipped lecture halls, several workshops, common rooms, a library and an extensive garden containing a 900 m² theatre used for exhibitions, fashion shows and other events. A structure unlike any other, this is the only school of fashion in Italy to have its own large theatre, where it can hold the final presentation of its students’ work, in exhibi- tions and shows that are open to the public. More than 200 Italian and international practising professionals and academics hold courses here every year, always keeping one step ahead of the real evolution taking place in world of fashion, a milieu in which Milan is one of the world’s most accredited centres.

The following Master Courses complete the education offer of IED Moda : MILANO > Fashion Communication. Stylist and PR > Fashion Marketing. Product and Retail Management. > Fashion Management > Web Fashion Management (in collaboration with Privalia)

ROMA > Luxury Marketing Management > Communication and Marketing for Fashion > Stylist for Fashion and Shows

FIRENZE > Fashion Events and PR

Master Courses 2012/2013 | 8 IED MASTER

Studied in partnership with firms, IED Master Courses prepare students to face the working world and to combine a variety of different skills to build themselves a professional identity. These courses target: - Students who have just completed their studies at university, who want to acquired professional qualification or start shap- ing a research career aimed at developing their skills; -Professionals who have already had experience of working in a firm who want to consolidate and increase their skills and professionalism.

Ied Master Courses are divided into different categories:

PROFESSIONAL STUDY PROGRAM [The way to problem solving] These Master courses in the areas of design, fashion, visual communication and management aim to provide students with the skills and tools they need to practice their professions with a high cultural profile and an elevated degree of specialisation. Job opportunities for students who complete these courses include in-house corporate design departments and independent design studios and agencies. In particular, the professionals who complete these courses may become: - expert professionals, whose theoretical knowledge is combined with significant experience applied to their benchmark sec- tors; -managers responsible for developing new products and integrating them into the environment, with an exceptional propen- sity for multidisciplinary work.

RESEARCH STUDY PROGRAM [The way to problem setting] These Master courses in the areas of design, fashion, visual communication and management aim to provide students with a correct methodology for conducting basic and applied research. The curriculum sets out to facilitate and implement students’ ability to identify their own professional inclinations and objectives and use them to choose the most suitable curriculum and complementary disciplines, leaving maximum space for experimentation, research and free exploration.

MASTER FOUNDATION PROGRAM These are Full-time Pre-Masters programs combining academic skills and subject modules: methodological, technical, in- strumental and cultural tools in the various disciplinary areas of design. The programs may include subject-specific English language learning. These programs are addressed to international students holding a bachelor degree, registered to an IED Professional Master Courses, who need to implement their individual competencies and skills to access courses at the re- quired target level.

Master Courses 2012/2013 | 9 Studying in Milan

Milan is the home of Made in Italy, of design in its broadest sense of creative culture, ranging from the decorative arts and industrial products to jewellery and food design. Milan is the home of the creative economy, capable of generating new wealth and intellectual property: patents, copyright, brand names, registered designs. The work done by the design industry is so intense here that it acts as a driving force, even for traditional manufacturing activities. Milan is the city of the graphic desig- ners, the industrial designers and the architects, but also the stylists, the entrepreneurs and the publishers who have written the history of Italian culture. Milan today is the nerve centre of publishing and advertising, of Italy ’s hi-tech businesses and of all the entrepreneurial activities triggered by the development of new technologies. Milan is a very lively city thanks to its events and initiatives ma- king its citizens’ lives dynamic and inspiring. However, sometimes the city hosts such important events that involve all the aspects of the daily routine, from the very first morning to late at night. A list of them will not be enough, so this guide refers to the main national and international events that, actually, see IED as an active protagonist.

SALONE DEL MOBILE and FUORISALONE It takes place in April (dates can be checked every year on the following website: www.cosmit.it) and can be considered one of the most important fair of furniture and design worldwide. The fair is held in the district Milan Fair Rho, but all the city experiences a week full of events, most of all free, where art, expe- rimentation, design and creativity are the protagonists: www.fuorisalone.it

FASHION WEEKS Milan, as well as Paris and New York, is one of the most important cities of international fashion. In September and in March the city hosts Milano Moda Donna, with the pret-à-porter catwalks for women, whilst in January and June it hosts the pret-à- porter collections for men. A very refined event with a busy schedule full of catwalks, presentations of specialized companies, Italian and International journalists and buyers. For more information: www.cameramoda.it

LA NOTTE DEI PUBBLIVORI Marathon dedicated to the world wide TV advertisings. A “must” for the publicity lovers! More info: www.lanottedeipubblivori.it

EXPO 2015 The city of Milan is going to host EXPO 2015, an extraordinary and global event where food tradition, creativity and innova- tion will be the main actors focusing the attention on the specifi c theme “ Feeding the Planet, Energy for Life”. A lot of projects are already under development all along Milan. These concern both the planning and conceptual idea of the zone where the exhibition will take place, the program of cultural and artistic events, sport competitions and the improve- ment of what is considered typical excellence of Milan and Lombardy and that will change the city all along the period left before the event. More info www.expo2015.org

A student Guide IED Milan is available for all students. It’s a 60 pages handbook full of usefull information about how to live and study in Milan.

Master Courses 2012/2013 | 10 GENERAL INFORMATION

STARTING DATE At the beginning of the course, each student will re- be scheduled for those candidates who don’t have a During the interview it is possible to show your own January 31, 2013 ceive material providing all information about the proper certificate; works or portfolio. The orientation interview takes school, the staff, the teachers, and the lecture pro- > Photocopy of your passport place every week. The service is free. LOCATION gram. All didactic materials necessary for the lec- >Portfolio. A complete Book containing a brief expla- Milan - IED Moda tures as well as the lecture notes will be provided by nation and a minimum of 15 drawings (both pattern the school. making and technical drawings wiyh examples of DURATION materials and colours) and images of final dresses. 12 months CERTIFICATE The portfolio has to be in pdf format and no more At the end of the Master course, students who suc- than 10 MB (compulsory). ATTENDANCE cessfully attended at least 80% of the lessons and Compulsory, full time, from Monday to Friday* who were active participants in projects developed SELECTION PROCEDURE during the Master course will get the Master Diplo- The Master course is open to a fixed maximum num- LANGUAGE ma attesting the regular attendance and the positive ber of students. In order to participate, students have English results achieved. to have a selection interview aimed at assessing the skills developed during the learning pathway or the MASTER STRUCTURE COST possible professional experiences, the individual The Master course has specific training objectives € 17,300.00 dispositions and the motivation of the candidate. even aimed at a temporary growth of the student du- Enrolment fee: € 3,500.00 Moreover, during the interview, even the English ring the pathway. It includes 1,500 hours of training Tuition fee: € 13,800.00 language knowledge will be assessed. activities divided into lectures, labs and workshops, For the payment terms and the facilitations provid- projects, and didactic visits. The total number of ed, please contact the Master Office of IED Moda. ORIENTATION SERVICE hours of the Master course is divided as following: Financings are at Italian students’ disposal and al- At each IED location, the SIO - Servizio Informazioni Frontal lectures; Lab Activities, project development low the payment by 6 installments without interests e Orientamento (Orientation and Information Ser- in dedicated areas; Individual study. The Master or by 12 installments at soft rate. vice) - offers a constant assistance and support to the course ends with the exposition of the thesis project. students and to those who need information about the ADMISSION PROCEDURE courses and the activities of the School. By contacting FIXED MAXIMUM NUMBER To take part in the Master course, it is necessary to the SIO of each relevant IED location, anyone interest- The admission to the Master course is limited to a fill in the Application Form and send it via e-mail, ed in the IED training offer can be supported at best maximum number of participants fixed by the Co- fax or mail. In addition to the Application Form, also for the course choice and can have detailed informa- ordination of the course according to the didactic the following documents are required: tion and directions about the organization of the study Send the whole documentation to: needs. > Letter of motivation pathways, the contents and the professional scenarios. IED - Istituto Europeo di Design > Updated Curriculum Vitae, specifying the acade- The person responsible for SIO will led the student STRUCTURE AND SERVICES mic qualifications, professional experience, langua- in a guided tour around the location and – once en- Ammission to The course takes place in dedicated classrooms with ge and IT skills rolled – he/she will support her/him to complete the Master in Fashion DESIGN work stations prearranged for the participants and > Copy of the degree Certificate (or equivalent title), required administrative steps. It is suggested to book IED Moda computers equipped with project software and Inter- plus any relevant school and/or work certificates an orientation interview with the staff in order to know Via Pompeo Leoni, 3 - 20141 Milano net access. The students of the course can also use the > Copy of your English language skills certificate: and analyze the personal professional and learning library and all labs of the school (textile lab, leather TOEFL Paper with a mark of 450 or TOEFL Ibt with experiences, the linguistic and technical skills, as well Ufficio Master: Paola Buffa lab, goldsmith lab, photo lab, knit lab, tailoring lab). a mark of 68 or IELTS Academic with a mark of 5.5 or as to assess the ambitions and the real potential of the t. +39 02 583361 f. +39 02 5833660 equivalent. An English Language Assessment could professional growth. e-mail [email protected] * in special cases, some lectures can take place on Saturdays. Master Courses 2012/2013 | 11