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Filip Good, Gopro Marketing Director Emea 5 Benefits of 4 Season Ordering Cycles Snowboarding: New Kids on the Block Plus: Brand Profiles, Buyer Science & Much More

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Filip Good, Gopro Marketing Director Emea 5 Benefits of 4 Season Ordering Cycles Snowboarding: New Kids on the Block Plus: Brand Profiles, Buyer Science & Much More ISSUE #076. APRIL/MAY 2015. €5 FILIP GOOD, GOPRO MARKETING DIRECTOR EMEA 5 BENEFITS OF 4 SEASON ORDERING CYCLES SNOWBOARDING: NEW KIDS ON THE BLOCK PLUS: BRAND PROFILES, BUYER SCIENCE & MUCH MORE R * IN VE DU O S C T E R Y H T P E N R O S O K C N A N B E L TREND REPORTS: LONGBOARDS, SUNGLASSES, SUP, SURFBOARDS. US HELLO #76 Editor Harry Mitchell Thompson The first draft of this editorial had to be stride forward into our April/May issue, and [email protected] discarded after a late-March trip to Tignes, turn our attention to Spring with our 2015 where a solid 70cms of snow in as many hours Surfboard Trend Report; which looks at the Surf & French Editor Iker Aguirre made for some knee-deep tree powder shred. advent of performance hybrids and how the [email protected] distribution model is changing. Our SUP My original draft spoke of a winter we’d Trend Report (p.43) offers a comprehensive Snowboard Editor Rémi Forsans happily put behind us (unless of course you overview of this growing market as it enters [email protected] were lucky enough to spend some time in its strongest selling period of the year. The the Pyrenees, which somehow saw the fifth Big Wig Interview speaks with GoPro’s EMEA Skate Editor Dirk Vogel highest snowfall in the world - see French Marketing Director, Filip Good to find out [email protected] Market Intel), but with this substantial more about how the brand ticks in Europe. In snowfall arriving just in time for Easter, it brand profiles we look at newbies Templeton, German Editor Anna Langer brought with it some holiday cheer for all. SUPERbrand and REKD. Source’s Sunglasses [email protected] However, this late snow isn’t exclusive to Trend Report (p.29) sees a big step forward in this winter, with late snowfalls becoming the performance technology, while our Longboard SUP Editor Robert Etienne norm in recent seasons; offering retailers Trend Report (p.55) highlights a sector that [email protected] the perfect opportunity to shift product over with well educated sales staff, can produce the busy Easter period. At Source we often decent extra revenue, and done incorrectly Design & Art Direction Owen Tozer hear the same issues; retailers want better can leave your store with excess product and [email protected] margins and exclusivity and brands want a bad rep. retailers to keep their head and hold off from Design Assistant Roddy Bow sales. Maybe this year’s late snow can give Finally, back due to popular demand, we both parties some well-deserved breathing have returned the hard working boardsports Web Media Manager Denis Houillé room and confidence for next year. industry personnel to our front cover. Props to [email protected] Rip Curl Marketing Manager Jean-Seb Estienne This past season’s tradeshow season for this issue’s banger. Keep an eye out for our Proofreaders provided cause for optimism with the online gallery of all this issue’s entries. Insa Muth, Marie-Laure Ducos, Sam Grant emergence of new legitimate snowboard brands, as the article New Kids On The Block Always Sideways. Contributors (p.48), explains ‘disposable society craves Harry Mitchell Thompson Stefan Dongus, Jokin Arroyo, Benoît Brecq, authenticity’. And it’s with this buoyancy we Editor Gordon Way, Fabien Grisel, Franz Holler, William Maddinson, Tom Wilson-North, Robert Etienne, Anna Langer, Emma Humphreys, CONTENT Sam Grant, David Bianic, Robbie Morgan. 08 NEWS 51 BOOSTING SURFBOARD SALES Advertising & Marketing 11 TRADESHOW REVIEWS 53 BUYER SCIENCE: SIMONE UNTERRAINER [email protected] 14 ON-SNOW DEMO REVIEWS 55 LONGBOARD MARKET TREND REPORT 2016 Accounts Manager 16 RETAILER PROFILE – RED SNAPPER 61 BRAND PROFILE: REKD [email protected] 19 4 SEASON ORDERING CYCLES 63 BRAND PROFILE: TEMPLETON To Subscribe 22 SURFBOARDS TREND REPORT 2015 64 BRAND PROFILE: SUPERBRAND www.boardsportsource.com [email protected] 27 SURVIVING FUTURE SHOCK 66 GREENROOMVOICE 29 SUNGLASSES 2015 TREND REPORT 68 NEW PRODUCTS Publisher [email protected] 38 BIG WIG INTERVIEW: FILIP GOOD, GOPRO 71 MARKET INTELLIGENCE 40 RIDE O’METER 78 EVENTS Published by ESB 43 SUP MARKET OVERVIEW 2015 81 ONE EYED MONSTER 22 Friars Street, Sudbury 48 SNOWBOARDING’S NEW KIDS ON THE BLOCK Suffolk, CO10 2AA. UK Boardsport SOURCE is published bi-monthly On the cover: Jean-Seb Estienne, Rip Curl Marketing Manager - pic: Guillaume Bachet/Rip Curl © ESB. All Rights Reserved www.boardsportsource.com No part of this publication may be reproduced or transmitted in any form or by any means, or stored in any retrieval system of any nature without prior written permission, except for permitted fair dealing under the Copyright Designs and Patents Act 1988. Application for permission for use of copyright material including permission to reproduce extracts in other public works shall be made to the publishers. Full acknowledgement of author, publisher and source must be given. The views expressed in this publication are not those necessarily held by the Publisher. ISSN # 1478-4777 7 INDUSTRY NEWS #76 BRIGHT MOVES TO NEW LOCATION ELECTRIC APPOINTS ETIENNE PINON AS RIP CURL SIGNS MAJOR PARTNERSHIP TKC SALES MANAGEMENT TEAM NEXT TO SEEK EMEA HEAD OF SALES WITH SURF SNOWDONIA ACQUIRES COMPANY FROM PRIVATE Bright will have a new location for their summer tradeshow in Berlin. Electric have appointed Etienne Pinon as Sales Manager for the EMEA Surf Snowdonia in the UK, the world’s first artificial wave to open its doors to SHAREHOLDERS After three successful events at the old department store, Warenhaus region. Etienne most recently served as Head of Sales for Europe at Neff the public has announced a major partnership with Rip Curl. The facility, due to The management team from UK-based TKC Sales has agreed a deal to Jandorf, Bright is moving next to fellow tradeshow, SEEK. Bright’s Headwear and prior to that worked at Podium where he was responsible open in summer of this year will see its Academy kitted out in Rip Curl wetsuits acquire the company from its private shareholders. The management team, new home, the Arena Glashaus will provide the extra market booths for brands including Matix, DVS and Lakai. Pinon will be based out of the and Rip Curl products will also be for sale in the on-site shop. The facility will comprising of MD Matt Woodruffe and Finance Director, Paul Wearmouth and space requested by exhibitors. The physical size of the tradeshow brand’s offices in Anglet, SW France. generate waves of up to two metres in height, that will peel for up to 150 metres. have financial backing from Lloyds Bank and the deal sees the previous is up from 3500sqm to 5000sqm and overlooks the river Spree. owners leave the company after 25 years. Woodruffe and his team doubled sales in the previous 10 years, and are positioning themselves for further WSL OPEN SUPER FUNCTIONAL 10,000 strategic growth. TKC Sales represents Nordica, Tecnica, Mi-Pac, Element ROXY TURNS 25 GST FACTORY, AUSTRIA TO CLOSE SUMMER 2015 and many more brands it sells to over 1,600 key accounts in the UK. Roxy is 25 this year, and to celebrate, the girl’s brand is paying tribute The GST Snowboard Factory will be ceasing production as of July 31, SQUARE-FOOT HQ IN SANTA MONICA, to their three most successful athletes: Lisa Andersen, Kelia Moniz and 2015. The workforce of 85 personnel was told the news on February 25. CALIFORNIA Stephanie Gilmore with a series of online videos and promotions. High Austrian production costs amid the price erosion in the marketplace To coincide with the start of the new season, and the re-branding of the 21SPORTSGROUP TO ACQUIRE are partly to blame while the turnover from the factory fell from ¤12 ASP to WSL, the surfing body has opened a huge office space in Santa million for 2014/2015’s orders to ¤7 million for 2015/2016’s orders. Monica. The HQ sprawls 10,000 square feet and has been designed by PLANET-SPORTS COLOUR WEAR OPENS NEW HQ IN eco architect Kevin Cozen and features a fully pro sound stage, gym, Despite Puccini, former parent company of Planet-Sports filing for locker rooms and space for 50 WSL employees to work. liquidation, 21sportsgroup have managed to come to an agreement GOTHENBURG, SWEDEN whereby they will acquire Planet-Sports. After Puccini went into Colour Wear have opened a new HQ just outside of Gothenburg, Sweden. BILLABONG TURNS THE TIDE, ENDS liquidation, the liquidation administrator and the 21group quickly came The Swedish brand have gained traction quickly with their stylish outerwear FY2014 BACK AT PROFITABILITY to a new understanding. 21sportsgroup had already applied for the and apparel that nods to its country of origin. They have transformed a The Australia-based boardsports mainstay – home of brands Billabong, CONTOUR CAMERA PARTNERS WITH ANTIX change of ownership with the registering of companies before the 19th century factory building into a space capable of dealing with the Element, Plan B Skateboards, RVCA VonZipper and more – has been Contour and Antix signed a collab deal at ISPO that will see Contour use Antix’s breakdown of the agreement with Puccini. Jörg Mayer, Founder and requirements of one of Europe’s finest outerwear brands. The space spans navigating choppy waters for the past four years. And the rest of the auto-editing technology to make editing and sharing their awesome moments easier. CEO of 21sportsgroup is looking to cater for a broader customer base: across 500m², and has a kitchen, gym, showroom and office space. business has been paying close attention, as the publicly-traded company “Despite the economic troubles of the holding company Puccini, Planet- is a canary in the coalmine for the health of the entire industry.
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