ISSUE #076. APRIL/MAY 2015. €5 FILIP GOOD, GOPRO MARKETING DIRECTOR EMEA 5 BENEFITS OF 4 SEASON ORDERING CYCLES SNOWBOARDING: NEW KIDS ON THE BLOCK PLUS: BRAND PROFILES, BUYER SCIENCE & MUCH MORE R * IN VE DU O S C T E R Y H T P E N R O S O K C N A N B E L TREND REPORTS: LONGBOARDS, SUNGLASSES, SUP, SURFBOARDS. US HELLO #76 Editor Harry Mitchell Thompson The first draft of this editorial had to be stride forward into our April/May issue, and
[email protected] discarded after a late-March trip to Tignes, turn our attention to Spring with our 2015 where a solid 70cms of snow in as many hours Surfboard Trend Report; which looks at the Surf & French Editor Iker Aguirre made for some knee-deep tree powder shred. advent of performance hybrids and how the
[email protected] distribution model is changing. Our SUP My original draft spoke of a winter we’d Trend Report (p.43) offers a comprehensive Snowboard Editor Rémi Forsans happily put behind us (unless of course you overview of this growing market as it enters
[email protected] were lucky enough to spend some time in its strongest selling period of the year. The the Pyrenees, which somehow saw the fifth Big Wig Interview speaks with GoPro’s EMEA Skate Editor Dirk Vogel highest snowfall in the world - see French Marketing Director, Filip Good to find out
[email protected] Market Intel), but with this substantial more about how the brand ticks in Europe.