Ipsos MORI

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NATIONAL READERSHIP SURVEY DS-CAPI PROTOCOL – DECEMBER 2016

This document lists the questions for the December 2016 NRS Double Screen CAPI questionnaire.

Introduction

Welcome to the National Readership Survey.

Before I ask you about readership, I’d like to ask you a few questions about yourself and your interests.

NRS

Topic Interest

Here is a list of topics covered in newspapers and magazines.

Please tell me for each one whether you usually read or look at this topic when you are reading newspapers or magazines.

I USUALLY READ OR LOOK AT THIS TOPIC WHEN READING dQT NEWSPAPERS OR MAGAZINES:

1 YES 2 NO

 SPORT  CARS/MOTORING  FOOD AND DRINK  HOME IDEAS, DIY  GARDENING  FASHION/CLOTHES  FILM AND VIDEO  CLASSICAL MUSIC  ROCK/POP/DANCE MUSIC

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 ARTS/BOOKS/THEATRE  PHOTOGRAPHY  PERSONAL FINANCE/INVESTMENT  BUSINESS/COMPANY NEWS  TRAVEL AND HOLIDAYS dQT  SCIENCE/TECHNOLOGY  COMPUTERS/THE INTERNET  COMPUTER GAMES /GAMES CONSOLES  THE NATURAL WORLD/GEOGRAPHY  THE COUNTRYSIDE

 BEAUTY AND PERSONAL APPEARANCE  HEALTH AND FITNESS  EDUCATION  BABY/CHILDCARE/PARENTING  WOMEN’S PAGES GENERALLY  ITEMS FOR SALE (e.g. CARS, BIKES, HOUSES) dQT  JOBS/APPOINTMENTS  CELEBRITY NEWS AND GOSSIP  CROSSWORDS/SUDOKU/OTHER PUZZLES  TV PROGRAMMES

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IF YES TO SPORT ASK:

Sport Interest

You said you usually looked at sport. Which of these sports do you usually read or look at when reading newspapers or magazines.

I USUALLY READ OR LOOK AT THESE SPORTS WHEN READING NEWSPAPERS OR MAGAZINES:

1 YES bSP 2 NO

 CRICKET  FISHING  FOOTBALL  GOLF  HORSE RACING  HUNTING/SHOOTING  MOUNTAIN BIKING  MOTOR-RACING  RUGBY  RUNNING/ JOGGING  TENNIS  YACHTING/SAILING  OTHER SPORTS

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Future Plans

About you and your household’s future plans. Which of these activities do you or any household member expect to happen over the next 6 months?

1 GET MARRIED 2 HAVE A BABY/ANOTHER BABY 3 RETIRE PERMANENTLY FROM FULL TIME WORK aP9x 4 MOVE PERMANENTLY FROM THIS ADDRESS 5 CHANGE JOB p9 6 OBTAIN A BRAND NEW CAR 7 SPEND £500 OR MORE ON BUILDING, DECORATING OR HOME IMPROVEMENTS 8 NONE OF THESE

FOR EACH ITEM CODED ASK:

And does apply to you personally or to somebody else?

1 PERSONALLY 2 SOMEBODY ELSE

aP9A-aP9G

p9b

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Internet

Now I’d like to ask you about newspapers and magazines, TV, radio and the INTL Internet.

First of all, the Internet.

This screen shows some of the things you can do using the Internet such as emailing, visiting websites, or any of the other example activities shown.

Have you accessed the Internet in the last 12 months, at home, at work, or BINTL anywhere else, including on a mobile device? intlx 1 YES 2 NO

INTM ASK INTM IF NO AT INTL. OTHERS GO TO Q. D1 intmx

Even though you don’t personally use the Internet, do you have an Internet connection at home that other members of the household use?

1 YES 2 NO

aINT

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Readership Introduction

Q. D1 It is possible to look at newspapers and magazines on-screen - on computers, mobiles, tablets, e-readers or other Internet-connected devices. This could be via websites, apps or as digital editions.

aDPIN

I will ask you about your readership of printed newspapers and magazines shortly, but for now I would just like to know about your on-screen reading.

aDP1 Do you ever look at newspapers or magazines in any of these on-screen ways? It does not matter how much time you spend or whether it is via websites, apps or digital editions. 1 YES 2 NO

IF YES, ASK DIGITAL PLATFORMS (D2 – D6) aDPIN IF NO, SKIP DIGITAL PLATFORMS

And now thinking about printed publications. We’d like to find out which printed newspapers and magazines you’ve read at all in the last 12 months.

bNR13

It doesn’t matter whether it was a copy you’d bought yourself or somebody else’s, or how old it was.

It doesn’t matter how much or how little you have read.

Any part of a magazine or newspaper counts. aNI12 And it counts even if you have read or looked at only one of the separate parts, sections or magazines, which come with a newspaper.

It counts just so long as you’ve spent at least two minutes reading or looking at any printed copy in the last 12 months

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(Text below in italics is not asked for participants who did not access the Internet in the past 12 months)

We are only interested in reading of printed newspapers and magazines bNRI3

The only reading which doesn’t count is any reading done on a computer or other device such as those shown on the screen.

bNRI4

I’m going to show you some publications on your screen. If you have read or looked at any of the publications for two minutes or more in the last 12 months, please tell me yes.

If you’re quite sure you’ve not seen any of them in the last 12 months, please tell me no. aNRI1 If you’re not sure, tell me that you’re not sure.

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Initial Publication Sort

INTERVIEWER TO PROMPT FOR EACH SCREEN: READ OR LOOKED AT ANY OF THE PUBLICATIONS FOR TWO MINUTES OR MORE IN THE LAST 12 MONTHS?

1 YES 2 NO qa 3 NOT SURE

THIS QUESTION IS FOR THE INTERVIEWER ONLY AND WILL NOT BE SHOWN ON THE PARTICIPANT’S SCREEN.

Is there any reason why you would recommend that this participant should not be shown the second screen sort?

1. Participant cannot read English well enough to read newspapers and magazines. 2. Participant is blind/ partially sighted. 3. Other (specify) 4. No reason

Second Publication Sort

I’m going to show you the screens where you said you haven’t read anything. Please double check whether there are any additional publications you have seen at all for at least two minutes in the last 12 months?

qb

INTERVIEWER TO PROMPT FOR EACH SCREEN: READ OR LOOKED AT ANY OF THE PUBLICATIONS FOR TWO MINUTES OR MORE IN THE LAST 12 MONTHS?

1 YES 2 NO All titles are shown in black and white on all screens.

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Main Titles Read Past 12 Months

1 - Introduction to first EML screen selected if a newspaper screen Now, will you please tell me for each publication if you can remember reading or looking at any copy of it for at least two minutes in the past 12 months.

Remember, any part of a publication counts, including any of the separate parts, sections or magazines which come with a newspaper. QWHICH Additional prompt for first magazine screen selected (if first screen is a newspaper screen) Now magazines. And remember, any part counts, including any of the separate parts, sections or supplements of a magazine.

Additional prompt for newspaper screen selected at the end of the media list Now back to newspapers. And remember, any part of a publication counts, including any of the separate parts, sections or magazines which come with a newspaper.

2 - Introduction to first EML screen selected if a magazine screen Now, will you please tell me for each publication on this screen if you can remember reading or looking at any copy of it for at least two minutes in the past 12 months.

Remember, any part of a publication counts, including any of the separate parts, sections or supplements of a magazine.

Additional prompt for newspaper screen selected at the end of the media list Now back to newspapers. And remember, any part of a publication counts, including any of the separate parts, sections or magazines which come with a newspaper.

Have you read or looked at _____ in the past 12 months? 1 YES 2 NO

QASK And _____? 1 YES 2 NO

ETC. FOR ALL MAIN TITLES SELECTED AT INITIAL AND SECOND PUBLICATION SORT

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New Titles Read Past 12 Months

This screen shows new publications first published in the past 12 months.

Will you please tell me for each publication on this screen whether you have ever read or looked at any copy of it for at least 2 minutes in the past 12 months.

And remember, any part counts, including any of the separate parts, sections or supplements of a magazine. q1ask Have you read or looked at _____ in the past 12 months? 1 YES 2 NO ETC. FOR ALL NEW TITLES

Recency / FOR TITLES READ IN THE PAST 12 MONTHS, ASK RECENCY AND Frequency FREQUENCY QUESTIONS. THE “VERSION A” SEQUENCE IS SUMMARISED AS FOLLOWS:

 MONDAY-SATURDAY DAILY NEWSPAPERS  SATURDAY DAILY NEWSPAPERS  SATURDAY DAILY NEWSPAPER SUPPLEMENTS  REGIONAL NEWSPAPERS  MAGAZINES (INCLUDING NEW TITLES)  SUNDAY NEWSPAPERS  SUNDAY NEWSPAPER SUPPLEMENTS

Now I would like you to tell me, for the publications you have seen in the past 12 months, when you last read or looked at them, and how often you see them.

Remember, any part of a publication counts.

FOR PARTICIPANTS WHO HAVE ACCESSED THE INTERNET ONLY:

Please remember that we are only interested in reading of the printed publications.

The only reading which doesn’t count is any reading done on a computer or other device such as those shown on the screen.

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MONDAY-SATURDAY DAILY NEWSPAPERS

Did you read or look at any printed copy of ______yesterday (yesterday or on Saturday IN MONDAY INTERVIEWS)?

1 YES 2 NO

IF NO ASK: YESASK yesask

When did you last read or look at of any printed copy of _____ apart from today?

1 - 2 PAST 7 DAYS 3 - 4 PAST 4 WEEKS RECASK 5 - recask 6 PAST 3 MONTHS 7 LONGER AGO

Which of these best describes how often you read or look at _____?

1 ALMOST ALWAYS (at least 3 issues out of 4) 2 QUITE OFTEN (at least 1 issue out of 4) 3 ONLY OCCASIONALLY (less than 1 issue out of 4) 4 NOT IN PAST 12 MONTHS

FREQASK freqask

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SATURDAY DAILY NEWSPAPERS

Thinking now specifically of Saturday issues of_____, when did you last read or look at any part of any Saturday issue of ______apart from today?

Remember, any part of a publication counts, including any of the separate parts, sections or magazines which come with a newspaper.

1 YESTERDAY RECASK 2 PAST 7 DAYS recsask 3 - 4 PAST 4 WEEKS 5 - 6 PAST 3 MONTHS 7 LONGER AGO

IF LONGER AGO ASK:

Can I just check, have you read any Saturday issue of_____, including any SPYASK separate parts, in the past 12 months? spyask 1 YES 2 NO

ASK ALL READ PAST 12 MONTHS READERS OF 6-DAY PARENT PAPER BUT NOT THOSE “NO” ABOVE:

Which of these best describes how often you read or look at Saturday issues of _____?

1 ALMOST ALWAYS (at least 3 issues out of 4) 2 QUITE OFTEN (at least 1 issue out of 4) 3 ONLY OCCASIONALLY (less than 1 issue out of 4) 4 NOT IN PAST 12 MONTHS FREQASK frqsask

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SATURDAY DAILY NEWSPAPER SUPPLEMENTS

ASK ALL WITH POSITIVE FREQUENCY CLAIM FOR SATURDAY ISSUE PARENT PAPER

I’d now like to ask you about the separate parts of _____.

Still thinking of Saturday issues of _____, have you read or looked at _____ in the past 12 months?

1 YES 2 NO secask ETC. FOR EACH SATURDAY SUPPLEMENT

And the main part of the newspaper?

1 YES 2 NO

secask

FOR SUPPLEMENT READ IN THE PAST 12 MONTHS, ASK RECENCY:

And when did you last read or look at any copy of ______apart from today?

1 YESTERDAY 2 PAST 7 DAYS 3 - 4 PAST 4 WEEKS 5 - 6 PAST 3 MONTHS sec2ask 7 LONGER AGO

ETC. FOR EACH SATURDAY SUPPLEMENT

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REGIONAL NEWSPAPERS

Did you read or look at any printed copy of ______yesterday (yesterday or on Saturday IN MONDAY INTERVIEWS)?

1 YES 2 NO

IF NO ASK: yesask When did you last read or look at of any printed copy of _____ apart from today?

1 - 2 PAST 7 DAYS 3 - 4 PAST 4 WEEKS recask 5 - 6 PAST 3 MONTHS 7 LONGER AGO

Which of these best describes how often you read or look at _____?

1 ALMOST ALWAYS (at least 3 issues out of 4) 2 QUITE OFTEN (at least 1 issue out of 4) 3 ONLY OCCASIONALLY (less than 1 issue out of 4) 4 NOT IN PAST 12 MONTHS

freqask

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SATURDAY REGIONAL NEWSPAPERS

Thinking now specifically of Saturday issues of_____, when did you last read or look at any part of any Saturday issue of ______apart from today?

Remember, any part of a publication counts, including any of the separate parts, sections or magazines which come with a newspaper.

1 YESTERDAY RECASK 2 PAST 7 DAYS recsask 3 - 4 PAST 4 WEEKS 5 - 6 PAST 3 MONTHS 7 LONGER AGO

IF LONGER AGO ASK:

Can I just check, have you read any Saturday issue of_____, including any SPYASK separate parts, in the past 12 months? spyask 1 YES 2 NO

ASK ALL READ PAST 12 MONTHS READERS OF 6-DAY PARENT PAPER BUT NOT THOSE “NO” ABOVE:

Which of these best describes how often you read or look at Saturday issues of _____?

1 ALMOST ALWAYS (at least 3 issues out of 4) 2 QUITE OFTEN (at least 1 issue out of 4) 3 ONLY OCCASIONALLY (less than 1 issue out of 4) 4 NOT IN PAST 12 MONTHS FREQASK frqsask

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MAGAZINES

When did you last read or look at any printed copy of _____ apart from today?

1 YESTERDAY 2 PAST 7 DAYS 3 PAST 2 WEEKS (fortnightlies only) 4 PAST 4 WEEKS 5 PAST 2 MONTHS (bi-monthlies only) RECASK 6 PAST 3 MONTHS recask 7 LONGER AGO

Which of these best describes how often you read or look at _____?

1 ALMOST ALWAYS (at least 3 issues out of 4) 2 QUITE OFTEN (at least 1 issue out of 4) 3 ONLY OCCASIONALLY (less than 1 issue out of 4) 4 NOT IN PAST 12 MONTHS

FREQASK freqask

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SUNDAY NEWSPAPERS When did you last read or look at any printed copy of _____ apart from today?

UNDISCLOSED PRE-CODES: 1 YESTERDAY 2 PAST 7 DAYS 3 - 4 PAST 4 WEEKS RECASK 5 - recsask 6 PAST 3 MONTHS 7 LONGER AGO

Which of these best describes how often you read or look at _____?

1 ALMOST ALWAYS (at least 3 issues out of 4) 2 QUITE OFTEN (at least 1 issue out of 4) 3 ONLY OCCASIONALLY (less than 1 issue out of 4) 4 NOT IN PAST 12 MONTHS FREQASK frqsask SUNDAY NEWSPAPERS SUPPLEMENTS

ASK ALL WITH POSITIVE FREQUENCY CLAIM

I’d now like to ask you about the separate parts of _____.

Have you read or looked at _____ in the past 12 months?

1 YES 2 NO secask ETC. FOR EACH SUNDAY SUPPLEMENT

And the main part of the newspaper?

1 YES 2 NO

secask FOR SUPPLEMENTS READ IN THE PAST 12 MONTHS, ASK:

And when did you last read or look at any copy of _____ apart from today?

1 YESTERDAY 2 PAST 7 DAYS 3 - 4 PAST 4 WEEKS 5 - sec2ask 6 PAST 3 MONTHS 7 LONGER AGO ETC. FOR EACH SUNDAY SUPPLEMENT

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ASK SOURCE OF COPY / TIME SPENT READING QUESTIONS FOR EACH TITLE (NOT FILLERS) WITH AN AIR CLAIM – FOR ALL TITLES APART FROM SUPPLEMENTS

Now I should like to ask some further questions about just a few of the titles you read or looked at recently.

Source of Copy

Here is a list of ways in which you could have obtained a title.

INTERVIEWER TO READ OUT LIST

Thinking of the last copy of ______you read or looked at, which of these best describes how you came to see it?

1 I OBTAINED IT MYSELF** 2 SOMEONE ELSE IN MY HOUSEHOLD OBTAINED IT** 3 SOMEONE FROM ANOTHER HOUSEHOLD OBTAINED IT souask1 4 SAW WORK OR OFFICE COPY 5 SAW COPY ELSEWHERE

IF 1 OR 2: And which of these best describes how the copy was obtained? (asked of primary readers**)

Paid for copy - 1 BOUGHT AT NEWSAGENT OR SHOP 2 DELIVERED BY NEWSAGENT 3 SUBSCRIPTION BY POST Free copy - 4 DELIVERED TO HOME souask2 5 PICKED UP ON BUS, TRAIN OR TUBE 6 PICKED UP AT STATION 7 HANDED OUT IN STREET 8 PICKED UP ON PLANE OR AT AIRPORT 9 PICKED UP IN SHOP 10 OTHER DON’T KNOW

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Time Spent Reading

I’d also like to ask you roughly how long you usually spend reading or looking at a few publications. Please include all the times you look at the publication, including all the separate parts and sections.

INTSR

IF NEWSPAPER AIR FOR BOTH MONDAY-SATURDAY (STANDARD) AND SATURDAY AIR:

CODE SEPARATELY FOR EACH OF THE SATURDAY AND WEEKDAY EDITIONS

Roughly how long do you usually spend in total reading or looking at the……by the time you’ve finished with it, including all the times you look at it and all the parts and sections? I’d like you to tell me separately for the Saturday paper? And for a weekday paper?

xxxx77 LESS THAN 5 MINUTES tsrask3 ABOUT 5 MINUTES ABOUT 10 MINUTES ABOUT 20 MINUTES ABOUT 30 MINUTES ABOUT 45 MINUTES ABOUT 1 HOUR ABOUT 2 HOURS ABOUT 3 HOURS OR MORE

xxxx77a NEVER READ ON A WEEKDAY

IF NEWSPAPER SATURDAY ISSUE AIR ONLY:

Roughly how long do you usually spend in total reading or looking at a Saturday issue of… by the time you’ve finished with it, including all the times you look at it and all the parts and sections?

LESS THAN 5 MINUTES xxxx76 ABOUT 5 MINUTES tsrask2 ABOUT 10 MINUTES ABOUT 20 MINUTES ABOUT 30 MINUTES ABOUT 45 MINUTES ABOUT 1 HOUR ABOUT 2 HOURS ABOUT 3 HOURS OR MORE

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IF NEWSPAPER MONDAY-SATURDAY (STANDARD) AIR ONLY:

Roughly how long do you usually spend in total reading or looking at a weekday issue of… by the time you’ve finished with it, including all the times you look at it and all the parts and sections?

LESS THAN 5 MINUTES ABOUT 5 MINUTES xxxx78 ABOUT 10 MINUTES tsrask1 ABOUT 20 MINUTES ABOUT 30 MINUTES ABOUT 45 MINUTES ABOUT 1 HOUR ABOUT 2 HOURS ABOUT 3 HOURS OR MORE NEVER READ ON A WEEKDAY

IF SUNDAY NEWSPAPER AIR:

Roughly how long do you usually spend in total reading or looking at an issue of… by the time you’ve finished with it, including all the times you look at it and all the parts and sections?

LESS THAN 5 MINUTES xxxx78 ABOUT 5 MINUTES ABOUT 10 MINUTES tsrask4 ABOUT 20 MINUTES ABOUT 30 MINUTES ABOUT 45 MINUTES ABOUT 1 HOUR ABOUT 2 HOURS ABOUT 3 HOURS OR MORE

IF MAGAZINE AIR:

Roughly how long do you usually spend in total reading or looking at an issue of… by the time you’ve finished with it, including all the times you look at it and all the parts and sections?

LESS THAN 5 MINUTES xxxx78 ABOUT 5 MINUTES ABOUT 10 MINUTES tsrask4 ABOUT 20 MINUTES ABOUT 30 MINUTES ABOUT 45 MINUTES ABOUT 1 HOUR ABOUT 2 HOURS ABOUT 3 HOURS OR MORE

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JICREG Weeklies

I’d now like to ask you about the local weekly newspapers that you have read or looked at in the last 12 months. Remember we are only interested in reading of printed newspapers.

The only reading which doesn’t count is anything done online or from computers, tablets, ‘phones and so forth.

PARTICIPANT SCREEN WILL DISPLAY A LIST OF UP TO 8 MASTHEADS OF JICREG LOCAL WEEKLY NEWSPAPERS

Have you read or looked at______in the past 12 months? 1 YES 2 NO

And _____ ? 1 YES 2 NO

FOR EACH TITLE READ IN THE PAST 12 MONTHS, ASK RECENCY AND FREQUENCY QUESTIONS

Now I would like you to tell me for the publications you have seen in the past 12 months, when you last read or looked at them, and how often you see them.

When did you last read or look at of any copy of _____ apart from today?

1 YESTERDAY 2 PAST 7 DAYS 3 - 4 PAST 4 WEEKS 5 - 6 PAST 3 MONTHS 7 LONGER AGO

Which of these best describes how often you read or look at _____?

1 ALMOST ALWAYS (at least 3 issues out of 4) 2 QUITE OFTEN (at least 1 issue out of 4) 3 ONLY OCCASIONALLY (less than 1 issue out of 4) 4 NOT IN PAST 12 MONTHS

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Local Weeklies

ASK ONLY THOSE WHO HAVE NOT BEEN SHOWN A JICREG LOCAL SCREEN.

Thinking now of local weekly newspapers, there are PAID FOR local weekly newspapers which you buy or pay to have delivered in the normal way, and there are FREE local weekly newspapers which are distributed to people’s homes without charge.

Have you read or looked at any PAID FOR local weekly newspaper for at least 2 minutes in the past 7 days?

1 YES, PAST 7 DAYS 2 NO, NOT PAST 7 DAYS

And have you read or looked at any FREE local weekly newspaper for at least 2 minutes in the past 7 days?

1 YES, PAST 7 DAYS 2 NO, NOT PAST 7 DAYS

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Digital Platforms ALL WHO RESPONDED ‘YES’ AT Q. D1 (DIGITAL FILTER QUESTION)

Q. D2 INTRO So far we have asked you mainly about reading printed newspapers and magazines, but you can also look at magazines and newspapers on-screen in a number of ways: On

aDPIN - PCs or laptops

- mobiles - tablets (e.g. iPad) - e-readers (e.g. Kindle) - or on other Internet-connected devices (e.g. Digital TV, games consoles)

We would like to ask you about newspapers and magazines that you may have seen on-screen on any of the devices mentioned. It does not matter how much time you spend or whether it is via websites, apps or digital editions.

Q. D2 Which of the following have you looked at on-screen in any way in the last 12 months?

INTERVIEWER TO READ OUT EACH BRAND NAME IN TURN

1 YES aDPF1 2 NO

d2ask Q.D3. INTRO ALL WITH ANY ‘YES’ RESPONSE AT Q.D2 You can view these brands in a number of ways – As a website, generally with a www.com or www.co.uk address As an App on a mobile or tablet As a digital edition, such as an e-paper, e-zine or .PDF

aDP2

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QD.3 FOR EACH BRAND IN TURN, BY AVAILABLE PLATFORM TYPE FOR THAT BRAND

In which of the following ways have you looked at [___] on-screen in the past 12 months? Please tell me as many as apply.

1. PC or laptop - website Dalt 1A 2. PC or laptop - digital edition 3. Mobile - website d3ask 4. Mobile - app 5. Tablet - website 6. Tablet - app 7. Tablet - digital edition 8. E-Reader - digital edition 9. On-screen in another way

INTERVIEWER PROMPT – any others?

Q. D4 FOR EACH BRAND AND PLATFORM AT Q.D3. How often do you look at [___] [website/App/digital edition] on a [device]?

SEVERAL TIMES A DAY ABOUT ONCE A DAY A FEW TIMES A WEEK Dalt2A(1-9) ABOUT ONCE A WEEK A FEW TIMES A MONTH d4ask ABOUT ONCE A MONTH LESS OFTEN

TO BE ASKED SEPARATELY FOR EACH PLATFORM RELEVANT TO THE BRAND

Q. D4X ALL WHO RESPONDED ‘YES’ AT YESASK (MONDAY-SATURDAY DAILY NEWSPAPERS) OR ‘YESTERDAY’ AT RECASK (SATURDAY DAILY NEWSPAPERS) AND ‘YES’ AT Q.D2 FOR THE SAME NEWSPAPER BRAND – 8 BRANDS.

INTERVIEWER TO READ OUT FOR EACH NEWSPAPER BRAND IN Alt2B(1-8) TURN

d4xask “You mentioned earlier that you read the printed version of [X]. As you read this in different ways, please confirm which of the following describes the way you looked at [X] yesterday:”

1. READ/LOOKED AT THE PRINTED NEWSPAPER ONLY

2. READ/LOOKED AT IT ON-SCREEN OR DIGITALLY ONLY

3. READ/LOOKED AT IT BOTH IN PRINT AND ON-SCREEN

4. DID NOT LOOK AT IT AT ALL YESTERDAY

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ALL WHO RESPONDED ‘YESTERDAY’ OR “PAST 7 DAYS” AT RECASK (WEEKLY MAGAZINES) FOR THE SAME MAGAZINE BRAND – 3 BRANDS.

INTERVIEWER TO READ OUT FOR EACH MAGAZINE BRAND IN TURN

Interviewer prompt: “You mentioned earlier that you read the printed edition of [X]. As you Alt2B(1-8) read this in different ways, please confirm which of the following describes the way you looked at [X] in the past week” d4xask 1. Read/looked at the printed magazine only

2. Read/looked at it on-screen or digitally only

3. Read/looked at it both in print and on-screen

4. Did not look at it at all in the past week

ALL WHO RESPONDED ‘YESTERDAY’ OR “PAST 7 DAYS” OR PAST 4 WEEKS” AT RECASK (MONTHLY MAGAZINES) FOR THE SAME MAGAZINE BRAND – 3 BRANDS.

INTERVIEWER TO READ OUT FOR EACH MAGAZINE BRAND IN Alt2B(1-8) TURN

d4xask Interviewer prompt: “You mentioned earlier that you read the printed edition of [X]. As you read this in different ways, please confirm which of the following describes the way you looked at [X] in the past 4 weeks”

1. Read/looked at the printed magazine only

2. Read/looked at it on-screen or digitally only

3. Read/looked at it both in print and on-screen

4. Did not look at it at all in the past week

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DP3 ALL WITH POSITIVE CLAIMS AT Q. D1 AND NO NEWSPAPER CLAIMS AT Q.D3 I am not going to ask you any questions about specific newspapers, but are there any newspapers that were not on our list that you have looked at on-screen in any way in the last 12 months?

1 YES 2 NO d5 ALL CODE 1

And do you look at it or them at least once a month?

1 YES 2 NO

Q. D5A ASK ALL CODE 1 AT Q.D5 And which of these devices do you use to view newspaper content on- screen?

1. Laptop or computer (household owned) 2. Laptop or computer (employer owned) 3. Laptop or computer (other) aD5A 4. Smartphone 5. Tablet 6. Other

Q. D5B FOR EACH DEVICE CLAIMED AT Q. D5A, CODES 1-5 Roughly how often do you look at newspaper content on your [insert device]?

1. Several times a day 2. About once a day 3. A few times a week 4. About once a week 5. A few times a month aD5B 6. About once a month 7. Less often

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Q. D6 ALL WITH POSITIVE CLAIMS AT Q.D1 AND NO MAGAZINE CLAIMS AT Q.D3 I am not going to ask you any questions about specific magazines, but are there any magazines that were not on our list that you have looked at on-screen in any way in the last 12 months?

1 YES 2 NO

ALL CODE 1

DP4 And do you look at it or them at least once a month?

d6 1 YES 2 NO

Q. D6A ASK ALL CODE 1 AT Q.D6 And which of these devices do you use to view magazine content on- screen?

1. Laptop or computer (household owned) 2. Laptop or computer (employer owned)

3. Laptop or computer (other) aD6A 4. Smartphone 5. Tablet 6. Other

Q. D6B FOR EACH DEVICE CLAIMED AT Q. D6A, CODES 1-5 Roughly how often do you look at magazine content on your [insert device]?

1. Several times a day 2. About once a day 3. A few times a week aD6B 4. About once a week 5. A few times a month 6. About once a month 7. Less often

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DEVICES Q.DV intro I would now like to ask you about devices that are used in your household and by you personally.

Q. DV1 Which of the following devices are owned by you or any other member of your household who lives in your home?

Tell me all that apply. aDV1 1 DESKTOP OR LAPTOP COMPUTER

2 SMARTPHONE

3 MOBILE PHONE THAT IS NOT A SMARTPHONE 4 E-BOOK READER (E.G. A KINDLE, KOBO OR NOOK) 5 TOUCHSCREEN TABLET (E.G. IPAD OR ANDROID TABLET), 6 VIDEO GAME CONSOLE (E.G. XBOX 360, PLAYSTATION) 7 “SMART” TV OR INTERNET CONNECTED TV 8 STREAMING MEDIA PLAYER THAT CONNECTS TO YOUR TV

(E.G. ROKU, APPLE TV, GOOGLE CHROMECAST)

9 A BLU-RAY DISC PLAYER CAPABLE OF ACCESSING STREAMING MEDIA SERVICES 10 SET TOP BOX 11 NONE OF THESE

IF CODE 1 (DESKTOP OR LAPTOP COMPUTER) AT DV1, ASK DV1A DIRECTLY AFTER DV1:

DV1A How many desktop or laptop computers do you personally use? Please do not include any computers provided by your employer.

1. NONE 2. 1 3. 2 4. 3 5. 4 6. 5 7. 6 8. 7 9. 8 10. 9 11. 10 OR MORE

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IF CODE 2 (1 COMPUTER) AT DV1A, ASK DV1A_1

DV1A_1

Does anyone other than you use that computer?

1. Yes 2. No

IF CODE 1 AT DV1A_1, ASK DV1A_2

DV1A_2

Thinking of the total time that this computer may be in use, roughly what proportion of time spent on the computer is by people other than you? aPV1 1. Only a little 2. Less than half 3. About half 4. More than half

5. Most of the time

IF CODES 3-11 (2+ COMPUTERS) AT DV1A, ASK DV1A_3 & DV1A_5

DV1A_3

Thinking of the computer or laptop that you use MOST of the time, does

anyone other than you use that computer?

1. Yes

2. No

IF CODE 1 AT DV1A_3, ASK DV1A_4, IF CODE 2 SKIP TO DV1A_5 DV1A_4

And thinking of the total time that this computer may be in use, roughly what proportion of time spent on the computer is by people other than you?

1. Only a little aPV1 2. Less than half 3. About half 4. More than half 5. Most of the time

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DV1A_5

Thinking of the computer or laptop that you use SECOND MOST OFTEN, does anyone other than you use that computer?

1. Yes 2. No

IF CODE 1 AT DV1A_5, ASK DV1A_6

DV1A_6

And roughly what proportion of time spent on the computer is by people other than you?

1. Only a little 2. Less than half

3. About half aPV1 4. More than half 5. Most of the time

ASK DV2_A IF YES AT DV1 CODE 5 (TABLET) OTHERS GO TO Q.DV4

And thinking only about the touchscreen tablets in your household. What type of tablets are they?

1. APPLE IPAD

2. ANDROID TABLET 3. OTHER TABLET 4. NOT SURE

Q.DV3 Which type of media tablet do you PERSONALLY own or use?

1 APPLE IPAD

2 ANDROID TABLET 3 OTHER TABLET 4 NOT SURE

INTERVIEWER CAN CODE ‘NONE’

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ASK DV2 IF ANY CODES 1-3 AT QDV3

Q.DV2 And of which of these tablets would you say that you are the PRIMARY or main user?

1 APPLE IPAD 2 ANDROID TABLET 3 OTHER TABLET

4 NOT SURE

INTERVIEWER CAN CODE ‘NONE’

IF CODE 1 (APPLE IPAD) AT DV2, ASK DV3_1

DV3_1

And are you the primary user of more than 1 Apple iPAD?

1. Yes 2. No

IF CODE 2 (1 APPLE IPAD) AT DV3_1, ASK DV3_2

DV3_2

Does anyone other than you use that Apple iPad?

1. Yes 2. No

IF CODE 1 AT DV3_2, ASK DV3_3

DV3_3

Thinking of the total time that this Apple iPad may be in use, roughly what proportion of time spent on the Apple iPad is by people other than you?

1. Only a little 2. Less than half

3. About half 4. More than half 5. Most of the time

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IF CODE 1 (more than 1 APPLE IPAD) AT DV3_1, ASK DV3_4 & DV3_6

DV3_4

Thinking of the Apple iPad that you use MOST of the time, does anyone other than you use that Apple iPad?

1. Yes 2. No

IF CODE 1 AT DV3_4, ASK DV3_5, IF CODE 2 SKIP TO DV3_6

DV3_5

And thinking of the total time that this Apple iPad may be in use, roughly what proportion of time spent on the Apple iPad is by people other than you?

1. Only a little 2. Less than half 3. About half 4. More than half

5. Most of the time

DV3_6

Thinking of the Apple iPad that you use SECOND MOST OFTEN, does

anyone other than you use that Apple iPad?

1. Yes

2. No

IF CODE 1 AT DV3_6, ASK DV3_7

DV3_7

And roughly what proportion of time spent on the Apple iPad is by people

other than you?

1. Only a little

2. Less than half 3. About half 4. More than half 5. Most of the time

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IF CODE 2 (ANDROID TABLET) AT DV3, ASK DV3_8

DV3_8

And are you the primary user of more than 1 Android Tablet?

1. Yes 2. No

aPV1 IF CODE 2 (1 ANDROID TABLET) AT DV3_8, ASK DV3_9

DV3_9

Does anyone other than you use that Android tablet?

1. Yes 2. No

IF CODE 1 AT DV3_9, ASK DV3_10

DV3_10

Thinking of the total time that this Android tablet may be in use, roughly what proportion of time spent on the Android tablet is by people other than you?

1. Only a little 2. Less than half 3. About half 4. More than half 5. Most of the time

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IF CODE 1 (more than 1 ANDROID TABLET) AT DV3_8, ASK DV3_11 & DV3_13

DV3_11

Thinking of the Android tablet that you use MOST of the time, does anyone other than you use that Android tablet?

1. Yes 2. No

IF CODE 1 AT DV3_11, ASK DV3_12, IF CODE 2 SKIP TO DV3_13

DV3_12

And thinking of the total time that this Android tablet may be in use, roughly what proportion of time spent on the Android tablet is by people other than you?

1. Only a little 2. Less than half

3. About half

4. More than half 5. Most of the time

DV3_13

Thinking of the Android tablet that you use SECOND MOST OFTEN, does anyone other than you use that Android tablet?

1. Yes 2. No

IF CODE 1 AT DV3_13, ASK DV3_14

DV3_14

And roughly what proportion of time spent on the Android tablet is by people other than you?

1. Only a little 2. Less than half 3. About half 4. More than half 5. Most of the time

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Q.DV4 The next questions are based on mobile phones.

Do you currently own or are you the main user of a mobile phone? (include any mobile phones that are provided by your employer for your exclusive use.)

1 YES 2 NO aDV4

ASK DV5 IF YES AT DV4

Q.DV5 Is your mobile phone a smartphone? For example, an iPhone, Android phone, Blackberry or Windows phone, etc.?

1 YES 2 NO aDV5 ASK DV6 IF YES AT DV5

Q.DV6 Which type of smartphone do you personally own or use?

1 APPLE IPHONE 2 ANDROID PHONE (INCLUDING GOOGLE PHONE) 3 BLACKBERRY 4 WINDOWS PHONE aDV6 5 OTHER SMARTPHONE

Q.DV7 Do you use more than one smartphone?

1 YES 2 NO

ASK IF Code 2 AT DV7.

Q.DV8 And are you the primary or main user of this phone?

1 YES 2 NO

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ASK IF Code 1 AT DV7.

Q.DV8B And are you the primary or main user of any of these phones?

1 YES 2 NO

ASK IF Code 1 AT DV8B.

Q.DV9

Of which type of smartphone are you the primary or main user? PARTICIPANT CAN SELECT MORE THAN ONE TYPE

1 APPLE IPHONE 2 ANDROID PHONE (INCLUDING GOOGLE PHONE) 3 BLACKBERRY 4 WINDOWS PHONE 5 OTHER SMARTPHONE

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Internet ASK PARTICIPANTS WITH A YES CLAIM AT INTL (accessed the Internet in the last 12 months)

Now I’d like to ask you a few more questions about the Internet.

Thinking of all the things you use the Internet for, and regardless of what Repeat image bINTL devices you use and where you access it.

How often these days do you personally use the Internet…. INTNA On Monday to Friday? 1 5 OR MORE TIMES A DAY 2 3-4 TIMES A DAY 3 TWICE A DAY 4 ONCE A DAY 5 ONCE IN TWO DAYS 6 ONCE IN FIVE DAYS aINTNA 7 LESS OFTEN 8 NEVER

INTNB And on Saturday and Sunday?

1 5 OR MORE TIMES A DAY 2 3-4 TIMES A DAY 3 TWICE A DAY 4 ONCE A DAY 5 ONCE IN TWO DAYS 6 LESS OFTEN 7 NEVER aINTNB

And where have you personally accessed the Internet in the last 12 months? Please tell me yes or no for each location. INTO Note on interviewer’s screen: In case of queries: If the participant works at home, this should be coded ‘at home’. If the participant works in a school or college this should be coded ‘at work’.

1 YES 2 NO

AT MY HOME bINTO   AT MY WORKPLACE  AT SCHOOL/COLLEGE/UNIVERSITY  AT SOMEONE ELSE’S HOME  AT ANOTHER LOCATION USING MY OWN EQUIPMENT (E.G USING WI-FI OR 3G/4G)  AT ANOTHER LOCATION WHERE A MACHINE IS PROVIDED (E.G. A LIBRARY, INTERNET CAFÉ OR KIOSK)

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INTP

Regardless of where you may have used it, which of these devices have you used to access the Internet in the last 12 months? Please tell me each one that applies?

1 MY/OUR OWN PC/LAPTOP 2 A LAPTOP/PC PROVIDED BY WORK cINTP 3 A MOBILE PHONE 4 A TABLET (such as the iPad or PlayBook) 5 A VIDEO GAME CONSOLE (e.g. Xbox one, PS4, Wii U) 6 AN INTERNET-ENABLED OR “SMART” TV 7 A STREAMING MEDIA DEVICE THAT CONNECTS TO YOUR TV (E.G. ROKU, APPLE TV). 8 A BLU-RAY DISC PLAYER CAPABLE OF ACCESSING STREAMING MEDIA SERVICES 9 AN INTERNET-CONNECTED SET TOP BOX OR DVR 10 NONE OF THESE

Ask INTQ for each location given at INTO, and INTDEV for each device INTQ/INTDEV used at INTP

And regardless of what you used it for, when was the last time you personally used the Internet…….?

1 YESTERDAY 2 IN THE LAST 2-3 DAYS 3 IN THE LAST WEEK

aINTQ 4 IN THE LAST MONTH 5 IN THE LAST YEAR

Ask INTR if Internet has been used at home at INTO, but has not been INTR used at home in the last month at INTQ. Others go to INTT.

And do you still have access to the Internet at home, even though you have not used it in the last month?

1 YES 2 NO

aINTR

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Ask INTT if Internet used at home at INTO, unless there is no longer at INTT Internet connection at INTR. Others go to INTX.

When you use the Internet at home, do you ever do so for work purposes?

1 YES 2 NO

aINT intt

INTU Ask INTU if Yes at INTT. Others go to INTV.

And is that because your work is based at home, or is your main workplace somewhere else?

1 WORK BASED AT HOME 2 MAIN WORKPLACE SOMEWHERE OTHER THAN HOME

aINT intu

Ask INTV if the Internet is used at home in the last month at INTQ. Others INTV go to INTX.

And in which of the following ways have you accessed the Internet at home in the last month? Please tell me each one that applies.

Additional script for participant whose work is based at home at INTU. As you work at home, please count any laptops or PCs used at home for your business as ‘provided by work’. cINTV intv PROBE (all participants): Any others?

1 USING MY/OUR OWN PC/LAPTOP 2 USING A LAPTOP/PC PROVIDED BY WORK 3 USING A MOBILE PHONE 4 USING A TABLET (such as the iPad or PlayBook) 5 USING A VIDEO GAME CONSOLE (e.g. Xbox one, PS4, Wii U) 6 USING AN INTERNET-ENABLED OR “SMART” TV 7 USING A STREAMING MEDIA DEVICE THAT CONNECTS TO YOUR TV (e.g. ROKU, Apple TV) 8 USING A BLU-RAY DISC PLAYER CAPABLE OF ACCESSING STREAMING MEDIA DEVICES 9 USING AN INTERNET-CONNECTED SET TOP BOX OR DVR 10 NONE OF THESE

Ask INTW if code 1 at INTV. Others go to INTX.

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INTW And how many PCs and laptops do you have in your home with access to the Internet? Please exclude any laptops and PCs provided by your work.

Replace second sentence with alternative script for participants whose work is based at home at INTU. As you work at home, please exclude any laptops or PCs used at home for your business. aINTW intw 1 1 2 2 3 3 4 4 OR MORE 5 NONE

INTW1 Ask INTW1 if 1 computer at INTW

And which type of computer is this?

1 WINDOWS PC (Examples: HP, Asus, Lenovo, Dell, Samsung, Acer, Toshiba, MSI) 2 APPLE OR MAC 3 ANOTHER TYPE OF COMPUTER 4 DON’T KNOW

INTW2 Ask if 2 or more computers at INTW

And which type of household-owned computer did you use most often for Internet access in the past 30 days?

1 WINDOWS PC (Examples: HP, Asus, Lenovo, Dell, Samsung, Acer, Toshiba, MSI) 2 APPLE OR MAC 3 ANOTHER TYPE OF COMPUTER 4 DON’T KNOW

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INTX Ask INTX if access the Internet at work at INTO. Others go to INTX1

You said that you access the Internet in your workplace. Thinking of the computer you mainly use to access the Internet, is it (READ OUT):

1 USED ONLY BY YOU AND NO ONE ELSE 2 USED MAINLY BY YOU, BUT USED OCCASIONALLY BY OTHERS aINTX 3 SHARED WITH OTHERS REGULARLY intx

All who use Laptop/PC provided by work in the last month (INTP/INTQ) INTX1 Thinking of the employer-provided computer that you used to access the Internet in the past 30 days, what type of computer is this?

1 WINDOWS PC (Examples: HP, Asus, Lenovo, Dell, Samsung, Acer, Toshiba, MSI) 2 APPLE OR MAC 3 ANOTHER TYPE OF COMPUTER 4 DON’T KNOW

INTERVIEWER. IF PARTICIPANT USES MORE THAN ONE TYPE OF COMPUTER AT WORK, CODE THE TYPE USED MOST OFTEN.

INTY Have you used the Internet to purchase any products or services in the last 4 weeks?

1 YES 2 NO

aINTY

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General Websites Q. GW1 ASK PARTICIPANTS WITH A YES CLAIM AT INTL (accessed the Internet in the last 12 months)

On the screen you will see a number of websites. Which of these, if any, have you visited in the last 12 months? Please tell me all that apply.

1. Amazon 2. Argos 3. BBC 4. Channel4 5. IMDb 6. ITV aINTZ 7. Moneysavingexpert gw1ask 8. NHS Direct 9. Wikipedia 10. Yahoo

INTERVIEWER PROMPT: Any others?

INTERVIEWER CAN CODE ‘NONE OF THESE’

Ask Q. GW2 FOR EACH WEBSITE AT GW1 And how often do you visit______?

1 SEVERAL TIMES A DAY 2 ABOUT ONCE A DAY 3 A FEW TIMES A WEEK 4 ABOUT ONCE A WEEK 5 A FEW TIMES A MONTH 6 ABOUT ONCE A MONTH Iatl1 7 LESS OFTEN gw2ask

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Cinema The next few questions are about cinema, radio and television.

How often these days do you go to the cinema?

1 ONCE A WEEK OR MORE OFTEN 2 2 TO 3 TIMES A MONTH 3 ONCE A MONTH

bC1A 4 ONCE EVERY 2 TO 3 MONTHS c1a 5 2 OR 3 TIMES A YEAR 6 ONCE A YEAR 7 LESS OFTEN 8 NEVER GO THESE DAYS

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Radio Now radio.

Which of these radio stations have you listened to at all in the past 7 days? This includes listening on a DAB set, online or through Digital TV as well as on AM or FM frequency. It need not have been at home, it could have been in a car, in somebody else’s home or outside.

1 BBC RADIO 1 dR1 2 BBC RADIO 2 r1 3 BBC RADIO 3 4 BBC RADIO 4 5 BBC RADIO 5 LIVE 6 BBC LOCAL RADIO 7 ANY OTHER BBC STATION (including DIGITAL BBC STATIONS) 8 CLASSIC FM 9 ABSOLUTE RADIO 10 TALKSPORT 11 LOCAL/REGIONAL/DIGITAL COMMERCIAL RADIO STATIONS (i.e. THOSE WITH ADVERTISING) 12 NONE OF THESE

IF CODE ‘11’ ASK R2 AND R3

On how many days in the average week these days would you say you listen at all to any radio stations with advertising?

1 1 DAY OR LESS 2 2 DAYS 3 3 DAYS bR2 4 4 DAYS r2 5 5 DAYS 6 6 DAYS 7 7 DAYS

On an average day, when you listen to radio stations with advertising, how long would you say you spend listening to them?

1 ABOUT 5 MINUTES OR LESS 2 ABOUT 10 MINUTES 3 ABOUT 20 MINUTES bR3 4 ABOUT 30 MINUTES r3 5 ABOUT 45 MINUTES 6 ABOUT 1 HOUR 7 ABOUT 2 HOURS 8 ABOUT 3 HOURS 9 ABOUT 4 HOURS OR MORE

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Television

During an average week, on how many days do you personally watch television?

1 1 DAY OR LESS 2 2 DAYS 3 3 DAYS bTV1A 4 4 DAYS tv1a 5 5 DAYS 6 6 DAYS 7 7 DAYS/EVERY DAY 8 NEVER WATCH TV

IF CODES 1 TO 7 ASK TV1B

On a day when you watch television, for about how many hours do you view, on average?

1 LESS THAN 1 HOUR 2 1 HOUR (LESS THAN 2) 3 2 HOURS (LESS THAN 3) bTV1B 4 3 HOURS (LESS THAN 4) tv1b 5 4 HOURS (LESS THAN 5) 6 5 HOURS (LESS THAN 6) 7 6 HOURS (LESS THAN 7) 8 7 HOURS (LESS THAN 8) 9 8 HOURS (LESS THAN 9) 10 9 HOURS OR MORE

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Classification Introduction

Now some different questions about yourself and your household. The answers are helping the publishers of newspapers and magazines to understand better both their readers and non-readers.

Shopping The first questions are about your personal involvement in shopping for your household’s food and groceries.

Thinking about all the items purchased for your household from supermarkets and food shops, would you say you personally select?

1 ALL OR MOST ITEMS 2 ABOUT HALF 3 A FEW aS1A 4 NONE OR ALMOST NONE s1a IF THE PARTICIPANT SELECTS OPTIONS 1-3, ASK S1B THEN S1D. IF THE PARTICIPANT SELECTS OPTION 4, THEN IT WILL GO TO S1D.

And how much would you say you personally spend in an average week on food and stores?

1 ABOUT £10 OR LESS 2 ABOUT £20 3 ABOUT £30 aS1B 4 ABOUT £40 s1b 5 ABOUT £50 6 ABOUT £75 7 ABOUT £100 8 ABOUT £125 OR MORE

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Direct Response

Have you bought any of these in the past 12 months as a result of seeing an advertisement in a newspaper or magazine?

1 BOOKS OR CDS 2 CAR 3 CLOTHING

cS1D 4 COMPUTER HARDWARE OR SOFTWARE s1d 5 FINANCIAL PRODUCTS OR SERVICES 6 FOOD OR DRINK 7 HEALTH OR FITNESS PRODUCTS 8 TOILETRIES OR COSMETICS 9 HOLIDAYS OR TRAVEL 10 HOME OR GARDEN ITEMS 11 MOBILE PHONE 12 PROPERTY 13 OTHER HOUSEHOLD ELECTRICAL ITEMS 14 OTHER 15 NONE OF THESE

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HOUSEHOLD MEMBERS

Now, can you tell me about the people living in this household. I don’t mean people who cater for themselves separately.

Are there any children under 16 in the household?

1 YES 2 NO newc1 IF NO GO TO PARTICIPANT AGE

Are any of the children aged 4 or under? newc2 1 YES 2 NO

newc3 Are any of the children aged 5 or over, but younger than 16?

1 YES 2 NO

NUMAD INTERVIEWER TO CODE NUMBER OF ADULTS AGED 15+ IN THE HOUSEHOLD (FROM CONTACT QUESTIONNAIRE) numad 1 ONE 2 TWO 3 THREE OR MORE

CD1C Can I check your age last birthday:

respage 0 to 99 (Age must be 15+)

respsex Sex of participant

1 MALE 2 FEMALE

Marital Status of participant CD3 1 SINGLE respmar 2 MARRIED/LIVING WITH PARTNER/CIVIL PARTNERSHIP 3 WIDOWED 4 DIVORCED/SEPARATED

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Now, can you tell me about OTHER people living in this household. I would like you to tell me how each other person living here is related to you and tell me their sex and ages, taking the oldest first.

I don’t mean people who cater for themselves separately.

aCD1 Any more people? cd1 1 YES 2 NO

IF ‘YES’ ASK RELATIONSHIP, SEX AND AGE FOR EACH OTHER PERSON

Relationship to participant

1 HUSBAND CD1A 2 WIFE Cd1a 3 SON 4 DAUGHTER 5 BOYFRIEND/PARTNER 6 GIRLFRIEND/PARTNER 7 MOTHER 8 FATHER

9 SISTER

10 BROTHER 11 OTHER MALE RELATION E.G. UNCLE (SPECIFY) 12 OTHER FEMALE RELATION E.G. AUNT (SPECIFY) 13 LANDLORD/LADY 14 AU PAIR 15 FOSTER CHILD

16 FRIEND

IF 11 OR 12 AT CD1A THEN ASK CD1AOM/CD1AOF cd1aom/ Please specify other male/female e.g. Uncle/Aunt here cd1aof IF 13-16 AT CD1A THEN ASK CD1B

Sex of (RELATIONSHIP) Cd1b 1 MALE 2 FEMALE

CD1C Age last birthday of (RELATIONSHIP) cd1c 0 to 99

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THE MARITAL STATUS QUESTION IS ASKED FOR EACH OTHER PERSON IN THE HOUSEHOLD, EXCEPT CHILDREN AGED BETWEEN 0-14 YRS OLD. IF A CHILD IS THE ONLY OTHER PERSON IT WILL GO STRAIGHT TO THE WORKING STATUS QUESTION.

Marital Status

1 SINGLE 2 MARRIED/LIVING WITH PARTNER/CIVIL PARTNERSHIP 3 WIDOWED 4 DIVORCED/SEPARATED

CD3 cd3

Normal Occupation. ASK WORKING STATUS FOR PARTICIPANT AND FOR EACH OTHER Status PERSON

aCD4 Working Status? cd4 1 HAS PAID WORK - F/T (30+ hours per week) 2 HAS PAID WORK - P/T (8-29 hours per week) 3 HAS PAID WORK - P/T (under 8 hours per week) 4 UNEMPLOYED 5 RETIRED 6 NOT EMPLOYED 7 STUDENT OR CHILD

Length of IF PERSON IS UNEMPLOYED Unemployment

Length of time person has been unemployed?

1 SIX MONTHS OR LESS 2 MORE THAN SIX MONTHS

aCDU1ASK cdu1

Income Level IF UNEMPLOYED FOR MORE THAN SIX MONTHS

CDU2ASK Does the income from all sources exceed state benefit level? cdu2 1 YES 2 NO

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Retired PROMPT IF PARTICIPANT IS RETIRED:

PARTICIPANT IS RETIRED

DO THEY HAVE A PRIVATE PENSION OR A PENSION FROM ANY PREVIOUS PLACE OF WORK?

INTERVIEWER TO CODE:

PENSION PARTICIPANT IS RETIRED AND… 1 HAS PRIVATE OR COMPANY PENSION 2 DOES NOT HAVE PRIVATE OR COMPANY PENSION

INTERVIEWER PROMPT FOR EACH OTHER PERSON THAT IS RETIRED AT cd4

PERSON [PIPE IN #, RELATIONSHIP] IS RETIRED

DO THEY HAVE A PRIVATE PENSION OR A PENSION FROM ANY PREVIOUS PLACE OF WORK?

INTERVIEWER TO CODE:

PENSION Person [PIPE IN #] IS RETIRED AND… 1 HAS PRIVATE OR COMPANY PENSION 2 DOES NOT HAVE PRIVATE OR COMPANY PENSION

[interviewer can code Don’t Know]

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Chief Income Earner aCD6A Which member of your household would you say is the CHIEF INCOME cd6a EARNER, that is the person with the largest income, whether from employment, pensions, state benefits, investments or any other sources.

IF ‘EQUAL INCOME’ ENTER OLDEST

CIE ENTER PERSON NUMBER 1 to 10

aCD6B WERE THERE 2 OR MORE PEOPLE IN THE HOUSEHOLD WITH cd6b EQUAL INCOME?

1 YES 2 NO

Occupation Details PROMPT IF CIE IS RETIRED of Chief Income Earner INTERVIEWER NOTE: CIE IS RETIRED. IF THEY HAVE TAKEN ANOTHER JOB AFTER RETIREMENT, RECORD DETAILS OF THE MAIN OR HIGHEST OCCUPATION

CD7A ENTER TYPE OF FIRM cd7a CD7B ENTER WORK ACTUALLY DONE cd7b CD7C ENTER TITLE, RANK, GRADE, ETC. cd7c CD7D SELF-EMPLOYED? cd7d 1 YES 2 NO

CD7E ENTER NUMBER OF PEOPLE WORKING THERE cd7e ALTOGETHER (including CIE)

CD7F ENTER NUMBER RESPONSIBLE FOR (excluding CIE) cd7f CD7G WHETHER ANY QUALIFICATIONS: Has this person any qualifications cd7g (such as apprenticeships, professional qualifications, university degrees, diplomas etc.)

1 YES 2 NO

IF ‘YES’ ASK CD7H

CD7H ENTER QUALIFICATIONS cd7h CD7I ENTER ANY OTHER RELEVANT DETAILS TO ASSIST cd7i CLASSIFICATION OF OCCUPATION AND INDUSTRY

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PROMPT IF CIE IS RETIRED AND CODE 2 AT ‘PENSION’ (i.e.DOES NOT HAVE A PRIVATE OR COMPANY PENSION)

INTERVIEWER NOTE. CIE DOES NOT HAVE A PRIVATE PENSION OR PENSION FROM FORMER PLACE OF EMPLOYMENT.

DOES RETIRED CIE HAVE STATE BENEFITS AND/OR OTHER FORM OF PRIVATE INCOME (SUCH AS PENSION FROM A DECEASED SPOUSE, SAVINGS OR INVESTMENTS ETC.)?

INTERVIEWER TO CODE: BENEFIT 1 CIE HAS STATE BENEFITS ONLY 2 CIE HAS STATE BENEFITS AND SOME OTHER FORM OF INCOME 3 CIE HAS NO STATE BENEFITS BUT HAS SOME OTHER FORM OF INCOME 4 CIE HAS NO INCOME 5 DK [INTERVIEWER TO WRITE IN COMMENT]

Social Grade of PROMPT IF CIE IS RETIRED: Chief Income Earner ALL CODE 1 AT ‘PENSION’ OR CODE 2 OR 3 AT ‘BENEFIT’:

CIE IS RETIRED AND HAS A PRIVATE PENSION OR SOME OTHER FORM OF PRIVATE INCOME

ALL CODE 1 AT ‘BENEFIT’:

CIE IS RETIRED AND HAS STATE BENFITS ONLY

ALL CODE 4 AT ‘BENEFIT’:

CIE IS RETIRED AND HAS NO STATED FORM OF INCOME

CD7 CODE SOCIAL GRADE OF CHIEF INCOME EARNER cd7 1 A 2 B 3 C1 4 C2 5 D 6 E

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Participant ASK CD8A-CD8 IF PARTICIPANT IS WORKING AND IS NOT CHIEF Classification INCOME EARNER

CD8A ENTER TYPE OF FIRM cd8a aCD8B ENTER WORK ACTUALLY DONE cd8b aCD8C ENTER TITLE, RANK, GRADE, ETC. cd8c aCD8D SELF-EMPLOYED? cd8d 1 YES 2 NO

aCD8E ENTER NUMBER OF PEOPLE WORKING THERE ALTOGETHER cd8e (including participant) aCD8F ENTER NUMBER RESPONSIBLE FOR (excluding participant) cd8f aCD8G WHETHER ANY QUALIFICATIONS: Have you any qualifications (such cd8g as apprenticeships, professional qualifications, university degrees, diplomas etc.)

1 YES 2 NO

IF YES ASK CD8H

aCD8H ENTER QUALIFICATIONS cd8h aCD8I ENTER ANY OTHER RELEVANT DETAILS TO ASSIST cd8i CLASSIFICATION OF OCCUPATION AND INDUSTRY

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Participant Social Grade

CD8 CODE SOCIAL GRADE OF PARTICIPANT: cd8 1 A 2 B 3 C1 4 C2 5 D 6 E

aCD9A PARTICIPANT IS - cd9a 1 CHIEF INCOME EARNER 2 SPOUSE OR PARTNER OF CHIEF INCOME EARNER 3 NEITHER

IF CODE 2 ASK CD10 (Income Question - See Page 46)

Tenure *cd10stme Is this house or flat owned by you or another member of your household, or is it rented or rent free? Which of these applies:

1 OWNED OUTRIGHT 2 OWNED WITH MORTGAGE/LOAN 3 RENTED FROM COUNCIL aCD10A 4 RENTED FROM SOMEONE ELSE cd10a 5 RENT FREE

And does your household have a telephone which is not a mobile phone?

1 YES 2 NO

BX3

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Lifestyle Data

Motoring

How many cars are there in this household?

1 ONE 2 TWO 3 THREE OR MORE 4 NONE BP1T p1t IF NONE GO TO (P2B)

Are you personally the main driver of any of these cars?

1 YES 2 NO

IF NO GO TO (P2B) aP1B p1b Please answer for the car of which you are the main driver. Was that car:

1 OBTAINED NEW 2 OBTAINED SECOND-HAND

aP2T p2t

Do you personally own any of the following?

1 MOTORCYCLE 2 MOPED/SCOOTER

aP2B p2b

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Holidays

In the last 12 months, how many holidays in paid accommodation have you taken IN BRITAIN?

1 ONE 2 TWO 3 THREE OR MORE aP3 4 NONE p3

In the last 12 months only, how many holidays of 2 or more nights have you taken abroad?

1 ONE 2 TWO 3 THREE OR MORE aP4T 4 NONE p4t Now, thinking of the last 3 years, have you taken any of these types of holidays ABROAD in the LAST 3 YEARS?

1 ANY PACKAGE HOLIDAY 2 ANY HOLIDAY THAT WAS NOT A PACKAGE HOLIDAY 3 ANY WINTER SPORTS HOLIDAY aP4B 4 ANY CRUISE p4b 5 ANY VISIT MAINLY TO FRIENDS OR RELATIVES 6 NONE IN LAST 3 YEARS

IF NONE IN LAST 3 YEARS GO TO BUSINESS AIR TRAVEL (P6)

Which of these methods of transport have you used to travel outside the UK on holiday in the past 3 years?

1 BY AIR 2 BY FERRY WITH A CAR 3 BY FERRY PASSENGER ONLY cP5 4 CHANNEL TUNNEL, WITH A CAR (EUROTUNNEL) p5 5 CHANNEL TUNNEL, PASSENGER ONLY (EUROSTAR) 6 OTHER 7 NOT TRAVELLED OUTSIDE THE UK IN PAST 3 YEARS

Business Air Travel

How many round trips by air have you made for business in the last 12 months?

1 ONE OR TWO 2 THREE TO FIVE 3 SIX OR MORE aP6 4 NONE p6

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Education

When did you finish your full-time education?

1 STILL STUDYING FULL-TIME 2 16 OR UNDER 3 AGE 17 4 AGE 18 aP8 5 AGE 19 p8 6 AGE 20 7 AGE 21 OR OVER

*p9astme Which of these best describes the highest qualification you have obtained up to now?

1. POSTGRADUATE QUALIFICATION (e.g. PHD, MBA) 2. PROFESSIONAL QUALIFICATION OF DEGREE STATUS 3. FIRST DEGREE (e.g. BA, BSc) 4. OTHER QUALIFICATION REQUIRING A LEVELS FOR ENTRY (LEVEL 4 OR 5) bP9 5. ONE OR MORE A LEVELS (OR EQUIVALENT) p9a 6. OTHER QUALIFICATION AT LEVEL 3 (BTEC, NVQ, etc.) 7. 5 OR MORE O LEVELS (OR GCSE GRADES A-C OR EQUIVALENT) 8. OTHER O LEVELS, GCSE OR CSE PASSES 9. TRADE APPRENTICESHIP 10. NONE OF THESE/ NOT APPLICABLE

Cards

(Which of these do you have?)

1 CREDIT CARD 2 DEBIT/PAYMENT CARD 3 STORE CARD

BP10 4 NONE OF THESE p10

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Investments

(Which of these do you have currently in your name, either personally or jointly?)

1 ANY SAVINGS ACCOUNT WITH A BANK/BUILDING SOCIETY (INCLUDING CASH ISAS) 2 ANY UNIT TRUST/INVESTMENT TRUST (INCLUDING bP11 EQUITY OR STOCKS & SHARES ISAS) p11 3 ANY SHARES IN THE COMPANY YOU WORK FOR 4 ANY OTHER STOCKS OR SHARES 5 ANY SAVINGS (INCLUDING PREMIUM BONDS) 6 NONE OF THESE

(And which of these do you have currently in your name, either personally or jointly?)

1 PERSONAL PENSION 2 PRIVATE MEDICAL/HEALTH INSURANCE 3 NONE OF THESE

bP12 p12

Financial Activity

(Have you made any of these changes in your financial arrangements in the last 12 months?)

1 ACQUIRED A NEW CREDIT CARD 2 OPENED A NEW BANK OR BUILDING SOCIETY ACCOUNT (INCLUDING CASH ISAS) 3 BOUGHT OR SOLD ANY UNIT TRUSTS/INVESTMENT bP13 TRUSTS/STOCKS & SHARES/EQUITY ISAS p13 4 ARRANGED NEW OR ADDITIONAL PRIVATE LIFE ASSURANCE 5 CHANGED YOUR PENSION ARRANGEMENTS 6 TAKEN OUT A MORTGAGE/CHANGED MORTGAGE PROVIDER 7 TAKEN OUT A PERSONAL LOAN OF £5000 OR MORE 8 NONE OF THESE

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Participant Income

Which of these comes closest to your net income - that is after deducting income tax, national insurance and contributions to pension schemes? Please tell me which number applies.

Weekly Monthly Yearly 1 Up to £74 Up to £299 Up to £3,499 2 £75 - £99 £300 - £399 £3,500 - £4,999 NCD9 3 £100 - £249 £400 - £999 £5,000 - £11,999 cd9 4 £250 - £399 £1,000 - £1,699 £12,000 - £19,999 5 £400 - £619 £1,700 - £2,499 £20,000 – £29,999 6 £620 - £999 £2,500 - £4,199 £30,000 - £49,999 7 £1,000 - £1,499 £4,200 - £5,799 £50,000 - £69,999 8 £1,500 + £5,800 + £70,000 + 9 NO INCOME (NOT SHOWN ON SCREEN)

CIE Income IF SPOUSE/PARTNER OF CIE ASK:

And thinking about (name of CIE), which of these comes closest to his/her net income - that is after deducting income tax, national insurance and contributions to pension schemes? Please tell me which number applies.

Weekly Monthly Yearly 1 Up to £74 Up to £299 Up to £3,499 2 £75 - £99 £300 - £399 £3,500 - £4,999 NCD10 3 £100 - £249 £400 - £999 £5,000 - £11,999 cd10 4 £250 - £399 £1,000 - £1,699 £12,000 - £19,999 5 £400 - £619 £1,700 - £2,499 £20,000 – £29,999 6 £620 - £999 £2,500 - £4,199 £30,000 - £49,999 7 £1,000 - £1,499 £4,200 - £5,799 £50,000 - £69,999 8 £1,500 + £5,800 + £70,000 +

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Ethnic origin Which of these ethnic groups do you consider yourself to belong to?

1 WHITE 2 MIXED RACE 3 BLACK – CARIBBEAN 4 BLACK – AFRICAN 5 BLACK – OTHER aCD11 6 INDIAN cd11 7 PAKISTANI 8 BANGLADESHI 9 CHINESE 10 ASIAN – OTHER 11 ANY OTHER ETHNIC GROUP

Willingness to be interviewed again

From time to time we may want to contact some people again to ask further questions about their reading habits and related topics. There would be no obligation for you to take part, would you be willing to be re-contacted by Ipsos MORI in the next 18 months?

1 YES RECON 2 NO recon

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NRS December 2016 Media List

* = filler (non paying title)

Screen 1 D The Scotsman D City a.m.* E London Evening Standard - London D The Sun D i - newspaper D The Guardian

Screen 2 D Yorkshire Post D Financial Times* D The Times D Daily Star D The Herald - Scotland D Daily Mail

Screen 3 D Metro D The Daily Telegraph D The Wall Street Journal Europe* D Daily Express D Daily Record D Daily Mirror

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Scotland Government Office Region X

Screen 4 E Evening Express - Aberdeen D The Press and Journal - Aberdeen E Evening Times* - Glasgow E Edinburgh Evening News D The Courier - Dundee E Evening Telegraph - Dundee

Screen 5 E Greenock Telegraph D Paisley Daily Express D The Journal - Newcastle D The Chronicle - Newcastle E North West Evening Mail E News & Star – Carlisle

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North East- Government Office Region 1

Screen 4 D The Journal - Newcastle E Evening Times – Glasgow E Edinburgh Evening News D The Chronicle - Newcastle E Evening Gazette - Teesside, Middlesbrough, Stockton E The Shields Gazette

Screen 5 E Sunderland Echo D The Northern Echo E North West Evening Mail E News & Star – Carlisle E Hartlepool Mail D Manchester Evening News

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North West – Government Office Region 2

Screen 4 E Lancashire Telegraph D Lancashire Evening Post D Manchester Evening News D The Sentinel - Staffordshire D Liverpool Echo E Wigan Evening Post

Screen 5 D The Leader – Chester E The Bolton News E News & Star – Carlisle E Oldham Evening Chronicle E The Gazette – Blackpool E North West Evening Mail

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Yorkshire and the Humber – Government Office Region 3

Screen 4 E The Press – York D Yorkshire Evening Post D Manchester Evening News D Hull Daily Mail D The Star - Sheffield, Doncaster E Telegraph & Argus – Bradford

Screen 5 D The Northern Echo E Grimsby Telegraph E The Huddersfield Daily Examiner D The Journal - Newcastle E Evening Gazette - Teesside, Middlesbrough, Stockton E The Shields Gazette

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West Midlands – Government Office Region 4

Screen 4 E Coventry Telegraph D Birmingham Mail D Western Daily Press D The Sentinel - Staffordshire D Express & Star - West Midlands E Shropshire Star

Screen 5 E Worcester News D Nuneaton News E Burton Mail D Leicester Mercury E Gloucestershire Echo E The Citizen - Gloucester

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East Midlands – Government Office Region 5

Screen 4 E Burton Mail D Derby Telegraph D Leicester Mercury D Nottingham Post D The Sentinel - Staffordshire E Coventry Telegraph

Screen 5 E Grimsby Telegraph D The Star - Sheffield, Doncaster D Nuneaton News D Oxford Mail D Eastern Daily Press D Manchester Evening News

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East of England – Government Office Region 6

Screen 4 E Echo - Basildon D Eastern Daily Press D East Anglian Daily Times E Evening News - Norwich E Daily Gazette - Colchester E Echo - Southend

Screen 5 E Cambridge News E Ipswich Star E Swindon Advertiser D Leicester Mercury D Nottingham Post D Derby Telegraph

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South West – Government Office Region 7

Screen 4 E Daily Echo – Bournemouth D Western Daily Press D Bristol Post E Dorset Echo D Western Morning News - Plymouth E The Herald – Plymouth

Screen 5 E Worcester News E Daily Echo – Southampton E Swindon Advertiser E Gloucestershire Echo E The Citizen - Gloucester E The News - Portsmouth

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South-East/Greater London – Government Office Region 8/9

Screen 4 E The News - Portsmouth E Daily Echo – Southampton E Daily Echo – Bournemouth E The Argus - Brighton, East Sussex, West Sussex D Oxford Mail E Swindon Advertiser

Screen 5 not required

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Wales – Government Office Region 0

Screen 4 D Daily Post – Wales D Western Mail - Wales D South Wales Echo E South Wales Argus D South Wales Evening Post D The Leader – Wrexham

Screen 5 not required

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Screen 6 M Waitrose Food M BBC Good Food M Jamie - magazine only, NOT books M Delicious M Olive M BBC Easy Cook

Screen 7 M Asda Good Living BM Boots Health & Beauty M Sainsbury’s Magazine Q John Lewis Edition - magazine from John Lewis M Tesco – Food Family Living -magazine M ASOS*

Screen 8 W TNT Magazine* W Shortlist W Sport* W Time Out W The Big Issue W Stylist*

Screen 9 W People’s Friend M Candis* F Yours M Saga Magazine M Reader’s Digest W The Weekly News*

Screen 10 W Best W My Weekly W Bella W Woman’s Weekly W Woman W Woman’s Own

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Screen 11 M Running Fitness* M Men’s Health M 220 Triathlon M Runner’s World M Men’s Fitness W Coach*

Screen 12 M Total Film* M Sight & Sound* M Empire M Stuff M GQ M Esquire

Screen 13 W Real People W That’s Life! W Chat W Pick Me Up W Love It!* W Take a Break

Screen 14 F Shout* W New! W Closer W Now W Reveal W Star

Screen 15 W OK! W Hello! W Inside Soap W Heat F All about Soap F Soaplife

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Screen 16 W Autocar W Auto Express W Autosport M BBC Top Gear M F1 Racing* M EVO

Screen 17 M Practical Classics M What Car? M Car M Classic & Sports Car* M Land Rover Owner International M Classic Cars

Screen 18 F Private Eye M Conde Nast Traveller M Wired W The Week M BBC Focus M Lonely Planet Magazine

Screen 19 M Rugby World M Rugby League World* M World Soccer W Match! M FourFourTwo M WSC When Saturday Comes*

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Screen 20 M What Hi-Fi? M Hi-Fi News* M Digital Camera* M Digital Photo W Amateur Photographer* M Practical Photography

Screen 21 M Mountain Biking UK M MBR Mountain Bike Rider* M Cycling Plus M Today’s Golfer M Golf Monthly M Golf World

Screen 22 M Mother & Baby Q The Mother* M Prima Baby & Pregnancy* BM Brides BM You & Your Wedding M Perfect Wedding*

Screen 23 M The Classic MotorCycle* M Bike M Ride M Superbike Magazine* W MCN - Motor Cycle News M Performance Bikes

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Screen 24 M Trout & Salmon M Practical Boat Owner W Angling Times W Angler’s Mail M Trout Fisherman* M Sailing Today*

Screen 25 W Kerrang! M Q W NME M Top Of The Pops* M Mojo M Mixmag*

Screen 26 M Health & Fitness* BM Slimming World Magazine M Weight Watchers Magazine M Natural Health* M Top Santé M Women’s Health

Screen 27 M Woman & Home M Red M Good Housekeeping M Psychologies Magazine* M Essentials M Prima

Screen 28 W TV Times W Radio Times W TV Choice W What’s On TV W Total TV Guide W TV & Satellite Week

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Screen 29 M Cosmopolitan M Hello! Fashion Monthly M Marie Claire M Glamour W Look W Grazia

Screen 30 M Vogue M Harper’s Bazaar M InStyle M Vanity Fair M Tatler M Elle

Screen 31 M The World of Interiors M Elle Decoration M Homes & Antiques M 25 Beautiful Homes M Style at Home M Living etc

Screen 32 M House & Garden M Homes & Gardens M Garden Answers* M BBC Gardeners’ World W Garden News* W Amateur Gardening

Screen 33 M Ideal Home M House Beautiful M Period Living M Real Homes M Country Homes & Interiors M Country Living

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Screen 34 M BBC Wildlife Magazine W Horse & Hound M Sporting Gun M The Field W Country Life M BBC Countryfile

Screen 35 M BBC History Magazine Q The National Trust Magazine Q Nature's Home - the RSPB Magazine M BBC Music M Gramophone* Q English Heritage Members’ Magazine

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Screen 36 S The Mail on Sunday S The Sunday Times S Sunday People S Sunday Mail - Scotland S Sunday Mirror S Scotland on Sunday

Screen 37 S Daily Star Sunday S The Sunday Telegraph S The Observer S Sunday Sun* - Newcastle S Sunday Express S The Sun on Sunday

Screen 38 S Sunday Herald - Scotland S Sunday Mercury* - Birmingham S Wales on Sunday* S Sunday Post - Scotland S Sunday Independent* - Plymouth S Kent on Sunday*

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Newspaper Supplements

NB: All supplements to be asked ‘read past year’ questions; - ‘recency’ question to be asked only of ‘eligible’ supplements with #

1. The Sun on Saturdays TV Magazine # the main part of the newspaper

2. the Daily Mail on Saturdays the Daily Mail Weekend magazine # the main part of the newspaper

3. The Guardian on Saturdays The Guardian Weekend magazine # The Guardian’s The Guide # Cook Sport Review Travel Family the main part of the newspaper

4. the Financial Times on Saturdays FT Money FT Magazine FT Weekend the main part of the newspaper

5. Daily Star on Saturdays Big TV # the main part of the newspaper

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6. The Daily Telegraph on Saturdays Telegraph Magazine # The Daily Telegraph’s Your Money # The Daily Telegraph’s Travel The Daily Telegraph’s Sport The Daily Telegraph Weekend The Daily Telegraph’s Review The Daily Telegraph’s Cars The Daily Telegraph’s Property The Daily Telegraph’s Gardening the main part of the newspaper

7. The Times on Saturdays The Times Magazine # The Times Saturday Review # The Times Weekend The Times Sport the main part of the newspaper

8. the Daily Express on Saturdays the Daily Express’ Saturday magazine # the main part of the newspaper

9. the Daily Record on Saturdays Saturday # the main part of the newspaper

10. the Daily Mirror on Saturdays We Love TV # the main part of the newspaper

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11. The Mail on Sunday You – The Mail on Sunday magazine # Event # The Mail on Sunday Sport on Sunday the main part of the newspaper

12. The Sunday Times The Sunday Times Magazine # The Sunday Times Style # The Sunday Times Culture # The Sunday Times Business # The Sunday Times Money # The Sunday Times Travel The Sunday Times Sport The Sunday Times Home the main part of the newspaper

13. Sunday People Love Sunday # the main part of the newspaper

14. the Sunday Mail – Scotland the Sunday Mail’s Seven Days magazine # the main part of the newspaper

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15. The Sunday Telegraph Stella # The Sunday Telegraph Business # The Sunday Telegraph Money # The Sunday Telegraph Sport The Sunday Telegraph Discover The Sunday Telegraph Living Television & Radio the main part of the newspaper

16. The Observer The Observer Magazine # The New Review Sport the main part of the newspaper

Observer Food Monthly #

17. the Sunday Mirror Notebook # the main part of the newspaper

18. the Sunday Express the Sunday Express’ S magazine # the main part of the newspaper

19. Daily Star Sunday TV Life # the main part of the newspaper

20. The Sun on Sunday Fabulous # TV Soap # the main part of the newspaper

21. London Evening Standard ES Magazine # the main part of the newspaper

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Digital Brands: October-December 2016

Available Platform

reader

-

screen in another way way another in screen -

Digital Brand

Website on a PC or laptop or PC a on Website laptop or PC a on edition Digital mobile a on Website mobile a on App tablet a on Website tablet a on App tablet a on edition Digital e an on edition Digital On Screen 1 (FWD) 1 Daily Mail X X X X X X X X X 2 Express X X X X X X X X X 3 Mirror X X X X X X X X 4 The Sun X X X X X X X 5 Daily Star X X X X X X X X X 6 Daily Record X X X X X X 7 The Scotsman X X X X X X X 8 Metro X X X X X X X X X 9 Evening Standard X X X X X X X X X 10 The Independent X X X X X X 11 i News X X X X X X X X X 12 The Guardian X X X X X X X X X 13 The Telegraph X X X X X X X X X 14 The Times X X X X X X X X X

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reader

top

-

screen in another way way another in screen -

Digital Brand

Website on a PC or lap or PC a on Website laptop or PC a on edition Digital mobile a on Website mobile a on App tablet a on Website tablet a on App tablet a on edition Digital e an on edition Digital On Screen 2/3 (FWD) 15 BBC Good Food X X X X X X X X X 16 Time Out London X X X X X X X X X 17 Empire X X X X X X X 18 Radio Times X X X X 19 National Geographic X X X X X X X 20 New Scientist X Y X X X X X X 21 NME X X X X X X X X X 22 Kerrang! X X X X 23 Men's Health X X X X X X X 24 Auto Express X X X X X 25 What Car? X X X X X X X X X 26 Top Gear X X X X X X X X X Screen 3/2 (FWD) 27 Cosmopolitan X X X X X X X X 28 Marie Claire X X X X X X X X 29 Woman & Home X X X X X X X X X 30 Red X X X X X X X X 31 Elle X X X X X X X X X 32 Glamour X X X X X X X X X 33 Now X X X X X X X X X 34 Closer X X X X X X X 35 Reveal X X X X X X 36 Hello X X X X X X X X X 37 Heat X X X X X 38 OK! X X X X X X X X

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