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Ipsos MORI Kings House Kymberley Road Harrow HA1 1PT United Kingdom Tel: + 44 (0) 20 8861 8000 Fax: + 44 (0) 20 8861 5515 NATIONAL READERSHIP SURVEY DS-CAPI PROTOCOL – DECEMBER 2016 This document lists the questions for the December 2016 NRS Double Screen CAPI questionnaire. Introduction Welcome to the National Readership Survey. Before I ask you about readership, I’d like to ask you a few questions about yourself and your interests. NRS Topic Interest Here is a list of topics covered in newspapers and magazines. Please tell me for each one whether you usually read or look at this topic when you are reading newspapers or magazines. I USUALLY READ OR LOOK AT THIS TOPIC WHEN READING dQT NEWSPAPERS OR MAGAZINES: 1 YES 2 NO SPORT CARS/MOTORING FOOD AND DRINK HOME IDEAS, DIY GARDENING FASHION/CLOTHES FILM AND VIDEO CLASSICAL MUSIC ROCK/POP/DANCE MUSIC o:\ipsos connect\measurement team\pamco\2016\12 december\questionnaire\external ds-capi protocol_ nrs december 2016.docx ARTS/BOOKS/THEATRE PHOTOGRAPHY PERSONAL FINANCE/INVESTMENT BUSINESS/COMPANY NEWS TRAVEL AND HOLIDAYS dQT SCIENCE/TECHNOLOGY COMPUTERS/THE INTERNET COMPUTER GAMES /GAMES CONSOLES THE NATURAL WORLD/GEOGRAPHY THE COUNTRYSIDE BEAUTY AND PERSONAL APPEARANCE HEALTH AND FITNESS EDUCATION BABY/CHILDCARE/PARENTING WOMEN’S PAGES GENERALLY ITEMS FOR SALE (e.g. CARS, BIKES, HOUSES) dQT JOBS/APPOINTMENTS CELEBRITY NEWS AND GOSSIP CROSSWORDS/SUDOKU/OTHER PUZZLES TV PROGRAMMES Ipsos MORI 2 o:\ipsos connect\measurement team\pamco\2016\12 december\questionnaire\external ds-capi protocol_ nrs december 2016.docx IF YES TO SPORT ASK: Sport Interest You said you usually looked at sport. Which of these sports do you usually read or look at when reading newspapers or magazines. I USUALLY READ OR LOOK AT THESE SPORTS WHEN READING NEWSPAPERS OR MAGAZINES: 1 YES bSP 2 NO CRICKET FISHING FOOTBALL GOLF HORSE RACING HUNTING/SHOOTING MOUNTAIN BIKING MOTOR-RACING RUGBY RUNNING/ JOGGING TENNIS YACHTING/SAILING OTHER SPORTS Ipsos MORI 3 o:\ipsos connect\measurement team\pamco\2016\12 december\questionnaire\external ds-capi protocol_ nrs december 2016.docx Future Plans About you and your household’s future plans. Which of these activities do you or any household member expect to happen over the next 6 months? 1 GET MARRIED 2 HAVE A BABY/ANOTHER BABY 3 RETIRE PERMANENTLY FROM FULL TIME WORK aP9x 4 MOVE PERMANENTLY FROM THIS ADDRESS 5 CHANGE JOB p9 6 OBTAIN A BRAND NEW CAR 7 SPEND £500 OR MORE ON BUILDING, DECORATING OR HOME IMPROVEMENTS 8 NONE OF THESE FOR EACH ITEM CODED ASK: And does apply to you personally or to somebody else? 1 PERSONALLY 2 SOMEBODY ELSE aP9A-aP9G p9b Ipsos MORI 4 o:\ipsos connect\measurement team\pamco\2016\12 december\questionnaire\external ds-capi protocol_ nrs december 2016.docx Internet Now I’d like to ask you about newspapers and magazines, TV, radio and the INTL Internet. First of all, the Internet. This screen shows some of the things you can do using the Internet such as emailing, visiting websites, or any of the other example activities shown. Have you accessed the Internet in the last 12 months, at home, at work, or BINTL anywhere else, including on a mobile device? intlx 1 YES 2 NO INTM ASK INTM IF NO AT INTL. OTHERS GO TO Q. D1 intmx Even though you don’t personally use the Internet, do you have an Internet connection at home that other members of the household use? 1 YES 2 NO aINT Ipsos MORI 5 o:\ipsos connect\measurement team\pamco\2016\12 december\questionnaire\external ds-capi protocol_ nrs december 2016.docx Readership Introduction Q. D1 It is possible to look at newspapers and magazines on-screen - on computers, mobiles, tablets, e-readers or other Internet-connected devices. This could be via websites, apps or as digital editions. aDPIN I will ask you about your readership of printed newspapers and magazines shortly, but for now I would just like to know about your on-screen reading. aDP1 Do you ever look at newspapers or magazines in any of these on-screen ways? It does not matter how much time you spend or whether it is via websites, apps or digital editions. 1 YES 2 NO IF YES, ASK DIGITAL PLATFORMS (D2 – D6) aDPIN IF NO, SKIP DIGITAL PLATFORMS And now thinking about printed publications. We’d like to find out which printed newspapers and magazines you’ve read at all in the last 12 months. bNR13 It doesn’t matter whether it was a copy you’d bought yourself or somebody else’s, or how old it was. It doesn’t matter how much or how little you have read. Any part of a magazine or newspaper counts. aNI12 And it counts even if you have read or looked at only one of the separate parts, sections or magazines, which come with a newspaper. It counts just so long as you’ve spent at least two minutes reading or looking at any printed copy in the last 12 months Ipsos MORI 6 o:\ipsos connect\measurement team\pamco\2016\12 december\questionnaire\external ds-capi protocol_ nrs december 2016.docx (Text below in italics is not asked for participants who did not access the Internet in the past 12 months) We are only interested in reading of printed newspapers and magazines bNRI3 The only reading which doesn’t count is any reading done on a computer or other device such as those shown on the screen. bNRI4 I’m going to show you some publications on your screen. If you have read or looked at any of the publications for two minutes or more in the last 12 months, please tell me yes. If you’re quite sure you’ve not seen any of them in the last 12 months, please tell me no. aNRI1 If you’re not sure, tell me that you’re not sure. Ipsos MORI 7 o:\ipsos connect\measurement team\pamco\2016\12 december\questionnaire\external ds-capi protocol_ nrs december 2016.docx Initial Publication Sort INTERVIEWER TO PROMPT FOR EACH SCREEN: READ OR LOOKED AT ANY OF THE PUBLICATIONS FOR TWO MINUTES OR MORE IN THE LAST 12 MONTHS? 1 YES 2 NO qa 3 NOT SURE THIS QUESTION IS FOR THE INTERVIEWER ONLY AND WILL NOT BE SHOWN ON THE PARTICIPANT’S SCREEN. Is there any reason why you would recommend that this participant should not be shown the second screen sort? 1. Participant cannot read English well enough to read newspapers and magazines. 2. Participant is blind/ partially sighted. 3. Other (specify) 4. No reason Second Publication Sort I’m going to show you the screens where you said you haven’t read anything. Please double check whether there are any additional publications you have seen at all for at least two minutes in the last 12 months? qb INTERVIEWER TO PROMPT FOR EACH SCREEN: READ OR LOOKED AT ANY OF THE PUBLICATIONS FOR TWO MINUTES OR MORE IN THE LAST 12 MONTHS? 1 YES 2 NO All titles are shown in black and white on all screens. Ipsos MORI 8 o:\ipsos connect\measurement team\pamco\2016\12 december\questionnaire\external ds-capi protocol_ nrs december 2016.docx Main Titles Read Past 12 Months 1 - Introduction to first EML screen selected if a newspaper screen Now, will you please tell me for each publication if you can remember reading or looking at any copy of it for at least two minutes in the past 12 months. Remember, any part of a publication counts, including any of the separate parts, sections or magazines which come with a newspaper. QWHICH Additional prompt for first magazine screen selected (if first screen is a newspaper screen) Now magazines. And remember, any part counts, including any of the separate parts, sections or supplements of a magazine. Additional prompt for newspaper screen selected at the end of the media list Now back to newspapers. And remember, any part of a publication counts, including any of the separate parts, sections or magazines which come with a newspaper. 2 - Introduction to first EML screen selected if a magazine screen Now, will you please tell me for each publication on this screen if you can remember reading or looking at any copy of it for at least two minutes in the past 12 months. Remember, any part of a publication counts, including any of the separate parts, sections or supplements of a magazine. Additional prompt for newspaper screen selected at the end of the media list Now back to newspapers. And remember, any part of a publication counts, including any of the separate parts, sections or magazines which come with a newspaper. Have you read or looked at _____ in the past 12 months? 1 YES 2 NO QASK And _____? 1 YES 2 NO ETC. FOR ALL MAIN TITLES SELECTED AT INITIAL AND SECOND PUBLICATION SORT Ipsos MORI 9 o:\ipsos connect\measurement team\pamco\2016\12 december\questionnaire\external ds-capi protocol_ nrs december 2016.docx New Titles Read Past 12 Months This screen shows new publications first published in the past 12 months. Will you please tell me for each publication on this screen whether you have ever read or looked at any copy of it for at least 2 minutes in the past 12 months. And remember, any part counts, including any of the separate parts, sections or supplements of a magazine. q1ask Have you read or looked at _____ in the past 12 months? 1 YES 2 NO ETC. FOR ALL NEW TITLES Recency / FOR TITLES READ IN THE PAST 12 MONTHS, ASK RECENCY AND Frequency FREQUENCY QUESTIONS.
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