Northern & Shell Opportunities In-Print & Online Case Study – Millionaire Mansion In-Print Case Study – Millionaire Mansion Space of Newspapers/magazines Number of insertions magazine OK! Magazine – one week 1 x insertion Half page

• N&S is the largest publisher of celebrity magazines with New! Magazine – one week 1 x insertion Half page 37% share of the market. 1 in 4 UK adults read an N&S press publication or visit their websites every month. Star Magazine – one week 1 x insertion Full page Daily Express 2 x insertions 17x3 • Only ONE prize is required and this gets repeated into all the titles in the table (to the right). We are the only Sunday Express – 1 day 1 x insertion 17x3 newspapers that offers this service and has the highest Daily Star 2 x insertions 10x4 total print reach out there. You will receive a total of 15 inserts for the one competition booking. Daily Star Sunday – 1 day 1 x insertion 10x4

• The competition pages are absolutely stunning. They Saturday Magazine (Daily Express) – also have a FREE entry route mechanism, so the entries 1 week 1 x insertion 1/2 page are always phenomenal. S Magazine (Sunday Express) – 1 • The competitions have fantastic brand presence and week 1 x insertion 1/2 page brand exposure. HOT TV Magazine (Daily Star) – • The MPV is £1000 (which can be shared between Tabloid size – 1 week 1 x insertion Full page multiple winners) TV! Life Magazine (Daily Star Sunday) – Tabloid size 1 week 1 x insertion 1/3 page Millionaire Mansion ran a £1,000 cash prize Competition for one lucky winner that ran from 21st January – 10th March 2018.

This competition received over 5,000 entries.

See the following slides which display the pages they received. OK Magazine New! Magazine Star Magazine S Magazine Saturday Magazine Big Life & TV Life Magazines Daily Express & Daily Star Sunday Express & Daily Star Sunday Online PAMCo / 2018 BRANDS WITH PULLING POWER

19.1M ADULTS EVERY MONTH MONTHLY DIGITAL REACH MONTHLY PRINT REACH 14.2M 36% OF THE GB ADULT POPULATION 7.1M

Source: PAMCo 2018 1 (Print & Digital) PAMCo / 2018

CORE AUDIENCEBRANDS NATIONAL REACH

13.9M MONTHLY REACH 7.3M MONTHLY REACH 5.7M MONTHLY REACH (Print & Digital) (Print & Digital) (Print & Digital) AIR DAILY EXPRESS AIR DAILY STAR 718,000 AIR OK! 886,000 821,000 DAILY STAR SUNDAY 554,000 SUNDAY EXPRESS CIRCULATION OK! 165,583 DAILY EXPRESS CIRCULATION CIRCULATION 801,000 359,691 DAILY STAR 392,020 SUNDAY EXPRESS DAILY STAR SUNDAY 237,369 311,330

394K MONTHLY REACH 481K MONTHLY REACH (Print only) (Print only)

AIR star 181,000 AIR new! 213,000 CIRCULATION star 102,825 CIRCULATION new! 170,877

Source: PAMCo 2018 1 (Print & Digital) / ABC Feb’18 & Jul’Dec’17 EXPRESS REACH & PROFILE PAMCo / 2018 DAILY STAR REACH & PROFILE PAMCo / 2018 STAR MAG REACH & PROFILE PAMCo / 2018 OK! MAG REACH & PROFILE PAMCo / 2018 NEW MAG REACH & PROFILE PAMCo / 2018 What you will receive:

• Static competition page across the Daily Express, Daily Star, Star Mag, OK! Mag & New Mag for 4 weeks • The competition prize will be syndicated across all five titles • Min Prize Value £400

• 100-150 words of copy inc 1 url • 1 image inc logo • Page example to the right