NRS Estimates of Average Issue Readership for latest 12 & 6 month periods Ending June 200

Media Release September 19th, 2005

For the first time, NRS is producing a set data for journalists and media commentators to help them identify and quantify changes in the survey’s readership estimates. These tables will now be updated every quarter, and will be available via email or via the NRS website (in the subscribers-only section) at www.nrs.co.uk.

Notes About This Report This report shows NRS Average Issue Readership estimates sorted by publication group (daily newspapers, Sunday newspapers, general weekly magazines etc.) for two data periods, 12 months and 6 months. Virtually all publications are reported on the 12-month base*, but only those with a sufficient sample size are reported on the 6-month base. The first column is the estimate (in 000s) for the most recent data period, the second column the estimate for the equivalent period a year ago. The third and fourth columns show the difference in the estimates between those periods, expressed in 000s and as a plus or minus percentage change. It is important to note that – as with any other sample-based survey - NRS estimates are subject to sampling variation. If two independent samples of the population are interviewed – which is what NRS is doing each year – the estimates obtained from these samples may be different, but if the differences are relatively small, they may be due simply to sampling variation. Therefore, when making any period-on-period comparison, it is important to express it as a change in the readership estimate, rather than a change in the actual readership. Average Issue Readership (or AIR) is the most commonly used estimate of a publication’s readership provided by the NRS. An “average issue reader” is defined as anyone who has read a publication within the interval between issue and the next, in other words read yesterday for a daily newspaper, read in the last 7 days for a weekly newspaper or magazine, read in the past 4 weeks for a monthly magazine etc.

About NRS Estimates The National Readership Survey estimates the number (and type) of people who read national daily and Sunday newspapers, newspaper supplements, and general and women’s magazines. The NRS is a continuous survey based on interviews with a representative sample of 36,000 adults in Great Britain every year. The published readership estimates are used by publishers and agencies as a basis for buying and selling advertising space in newspapers and magazines. NRS provides readership estimates for some 270 publications.

Cont…2 NRS Estimates of Average Issue Readership for latest 12 & 6 month periods Ending June 200

Further data from NRS The full NRS database is released to subscribers on a quarterly basis, for periods ending March, June, September and December. In addition to readership estimates, it contains a wealth of information about the type of readers that different publications have.

For further information contact The Media Foundry: Patrick Barrett – 020 7243 2738 [email protected] Alex Burr – 020 7985 0712 [email protected] Or NRS Ltd: 40 Parker Street, London, WC2B 5PQ Tel: 020 7242 8111 * Some relatively small publications are reported on a 24-month base.

Data follows….

NRS Estimates of Average Issue Readership for latest 12 & 6 month periods Ending June 200

*Denotes title published on a 24 month base

12-month data 6-month data Jul 2004 Jul 2003 Difference year-on-Jan 2005 Jan 2004 Difference year-on- year year Jun 2005 Jun 2004 000s % Jun 2005 Jun 2004 000s %

UNWEIGHTED SAMPLE 35481 35434 17333 17949 EST.POPULATION 15+ 47518 47028 47771 47265 (000s) 000's 000's 000's 000's Daily Newspapers - 6 day AIR The Daily Telegraph 2170 2202 -32 -1% 2254 2275 -21 -1% Financial Times 444 447 -3 -1% 456 474 -18 -4% 1175 1095 +80 +7% 1238 1025 +213 +21% The Independent 617 605 +12 +2% 647 698 -51 -7% The Times 1738 1643 +95 +6% 1821 1655 +166 +10% Daily Express 2063 2088 -25 -1% 2038 2175 -137 -6% Daily Mail 5686 5681 +5 +0% 5620 5727 -107 -2% Daily Mirror/Record 5455 6190 -735 -12% 5420 6337 -917 -14% Daily Mirror 4274 4827 -553 -11% 4234 5000 -766 -15% Daily Record 1241 1438 -197 -14% 1260 1424 -164 -12% Daily Star 1848 1824 +24 +1% 1820 2053 -233 -11% The Sun 8185 9056 -871 -10% 7940 9220 -1280 -14% Racing Post 267 214 +53 +25%

Daily Newspapers - 5 day AIR London Ev Standard 810 815 -5 -1% 828 827 +1 +0% Metro 1830 1767 +63 +4% 1780 1914 -134 -7%

Daily Morning/Evening Regionals Aberdeen Press & Journal 234 270 -36 -13% Dundee Courier & Advertiser 214 197 +17 +9% Edinburgh Evening News 206 246 -40 -16% The Herald 269 255 +14 +5% Glasgow Evening Times 263 283 -20 -7% The Scotsman 201 191 +10 +5% Yorkshire Post 174 197 -23 -12%

Sunday Newspapers The Observer 1287 1140 +147 +13% 1282 1034 +248 +24% The Sunday Telegraph 2072 2040 +32 +2% 2134 2080 +54 +3% Independent on Sunday 717 661 +56 +8% 777 676 +101 +15% The Sunday Times 3452 3282 +170 +5% 3616 3256 +360 +11% The Mail on Sunday 6430 6122 +308 +5% 6421 6219 +202 +3% Sunday Express 2244 2256 -12 -1% 2225 2166 +59 +3% News of the World 8796 9610 -814 -8% 8536 9925 -1389 -14% The People 1981 2424 -443 -18% 1970 2442 -472 -19% Sunday Mail 1487 1645 -158 -10% 1446 1604 -158 -10% Sunday Mirror 4612 5076 -464 -9% 4609 5087 -478 -9% The Sunday Post 1176 1327 -151 -11% 1152 1314 -162 -12% Daily Star Sunday 1158 1144 +14 +1% 1063 1171 -108 -9%

Scotland on Sunday 304 270 +34 +13% Sunday Herald 231 209 +22 +11%

NRS Estimates of Average Issue Readership for latest 12 & 6 month periods Ending June 200

12-month data 6-month data Jul 2004 Jul 2003 Difference year-on-Jan 2005 Jan 2004 Difference year-on- year year Jun 2005 Jun 2004 000s % Jun 2005 Jun 2004 000s %

UNWEIGHTED SAMPLE 35481 35434 17333 17949 EST.POPULATION 15+ 47518 47028 47771 47265 (000s) 000's 000's 000's 000's

Newspaper Supplements: Weekday/Saturday The Daily Telegraph Telegraph Magazine 2298 2203 +95 +4% 2375 2275 +100 +4% Your Money 1573 1484 +89 +6% 1712 1543 +169 +11% Financial Times FT Money & Business 317 348 -31 -9% 360 330 +30 +9% The Guardian The Guide 1221 1179 +42 +4% 1281 1135 +146 +13% Jobs & Money 818 715 +103 +14% 874 693 +181 +26% Weekend 1267 1211 +56 +5% 1324 1189 +135 +11% The Independent The Independent Mag 569 519 +50 +10% 581 542 +39 +7% The Information 516 437 +79 +18% 548 467 +81 +17% Save & Spend 343 n/a - - 328 n/a - - The Times Money 1082 1043 +39 +4% 1158 1007 +151 +15% The Times Magazine 1600 1487 +113 +8% 1701 1444 +257 +18% Daily Express Saturday 2037 2116 -79 -4% 2014 2094 -80 -4% Daily Mail Weekend 6387 6242 +145 +2% 6423 6309 +114 +2% Daily Mirror We Love Telly! 3817 n/a - - 3857 4413 -556 -13% Daily Record TV Record 1260 n/a - - 1248 1358 -110 -8% Daily Star Star Mag 1331 1288 +43 +3% 1318 1444 -126 -9% The Sun The TV Mag 7536 8457 -921 -11% 7391 8514 -1123 -13% Evening Standard ES Magazine 817 883 -66 -7% 866 881 -15 -2% Metro Life 794 866 -72 -8% 836 848 -12 -1%

NRS Estimates of Average Issue Readership for latest 12 & 6 month periods Ending June 200

12-month data 6-month data Jul 2004 Jul 2003 Difference year-on-Jan 2005 Jan 2004 Difference year-on- year year Jun 2005 Jun 2004 000s % Jun 2005 Jun 2004 000s %

UNWEIGHTED SAMPLE 35481 35434 17333 17949 EST.POPULATION 15+ 47518 47028 47771 47265 (000s) 000's 000's 000's 000's

Newspaper Supplements: Sunday The Observer Business 617 510 +107 +21% 662 438 +224 +51% Cash 656 491 +165 +34% 714 428 +286 +67% The Observer Magazine 1067 917 +150 +16% 1058 811 +247 +30% The Sunday Telegraph Sunday Telegraph Business 1068 1050 +18 +2% 1176 1061 +115 +11% Sunday Telegraph Magazine 1653 1687 -34 -2% 1729 1752 -23 -1% Sunday Telegraph Money 1102 1100 +2 +0% 1205 1124 +81 +7% Independent on Sunday Business 362 293 +69 +24% 391 283 +108 +38% Sunday Review 561 525 +36 +7% 601 505 +96 +19% The Sunday Times Culture 2794 2464 +330 +13% 2948 2476 +472 +19% Style 2621 2341 +280 +12% 2731 2312 +419 +18% The Sunday Times Business 1936 1719 +217 +13% 2103 1701 +402 +24% The Sunday Times Magazine 3072 2773 +299 +11% 3225 2786 +439 +16% The Sunday Times Money 1927 1727 +200 +12% 2083 1713 +370 +22% Mail on Sunday Financial Mail On Sunday 3530 3491 +39 +1% 3494 3536 -42 -1% Night & Day 5264 5113 +151 +3% 5239 5163 +76 +1% You 5437 5221 +216 +4% 5481 5275 +206 +4% Sunday Express 'S' Magazine 1849 1863 -14 -1% 1767 1777 -10 -1% Sunday Express' Financial 1187 1220 -33 -3% 1152 1188 -36 -3% News of the World Sunday 7718 8458 -740 -9% 7379 8770 -1391 -16% Big on TV 2291 n/a - - 4581 n/a - - The People Take It Easy 1585 2018 -433 -21% 1574 1992 -418 -21% Sunday Mail Seven Days 1363 1470 -107 -7% 1307 1470 -163 -11% Sunday Mirror Celebs on Sunday 3579 3757 -178 -5% 3587 3771 -184 -5% The Sunday Post Sunday Post Magazine 1202 1369 -167 -12% 1166 1338 -172 -13%

NRS Estimates of Average Issue Readership for latest 12 & 6 month periods Ending June 200

*Denotes title published on a 24 month base

12-month data 6-month data Jul 2004 Jul 2003 Difference year-on-Jan 2005 Jan 2004 Difference year-on- year year Jun 2005 Jun 2004 000s % Jun 2005 Jun 2004 000s %

UNWEIGHTED SAMPLE 35481 35434 17333 17949 EST.POPULATION 15+ 47518 47028 47771 47265 (000s) 000's 000's 000's 000's

General Weekly Periodicals Amateur Gardening 169 226 -57 -25% Angler's Mail 224 263 -39 -15% Times 357 371 -14 -4% Auto Express 380 369 +11 +3% Auto Trader 1756 1751 +5 +0% 1697 1722 -25 -1% Autocar 323 318 +5 +2% Autosport 182 195 -13 -7% The Big Issue 737 811 -74 -9% 763 757 +6 +1% Country Life 274 268 +6 +2% The Economist 391 330 +61 +18% Exchange and Mart 558 688 -130 -19% 518 675 -157 -23% Garden News 161 190 -29 -15% Horse and Hound 247 270 -23 -9% Kerrang! 352 434 -82 -19% Match 199 224 -25 -11% Motorcycle News 477 553 -76 -14% 532 482 +50 +10% NME/New Musical Express 376 431 -55 -13% New Scientist 369 474 -105 -22% Nuts 1222 n/a - - 1302 n/a - - 2981 3046 -65 -2% 3082 2906 +176 +6% Total TV Guide 454 n/a - - TES/Times Educational Supp 505 538 -33 -6% 551 629 -78 -12% TV Choice 1358 1448 -90 -6% 1400 1537 -137 -9% TV Quick 1286 1550 -264 -17% 1281 1506 -225 -15% TV & Satellite Week 696 784 -88 -11% 732 766 -34 -4% TV Times 1985 2253 -268 -12% 1926 2071 -145 -7% The Weekly News 177 214 -37 -17% Time Out 308 261 +47 +18% What's on TV 4150 4239 -89 -2% 3969 4196 -227 -5% 929 n/a - - 1013 n/a - -

NRS Estimates of Average Issue Readership for latest 12 & 6 month periods Ending June 200

*Denotes title published on a 24 month base

12-month data 6-month data Jul 2004 Jul 2003 Difference year-on-Jan 2005 Jan 2004 Difference year-on- year year Jun 2005 Jun 2004 000s % Jun 2005 Jun 2004 000s %

UNWEIGHTED SAMPLE 35481 35434 17333 17949 EST.POPULATION 15+ 47518 47028 47771 47265 (000s) 000's 000's 000's 000's

Women's Weekly Periodicals Bella 1364 1545 -181 -12% 1488 1621 -133 -8% Best 947 1077 -130 -12% 988 1018 -30 -3% Chat 1576 1672 -96 -6% 1597 1810 -213 -12% Closer 1198 986 +212 +22% 1251 1057 +194 +18% Heat 1918 1812 +106 +6% 1860 1907 -47 -2% Hello! 2246 2149 +97 +5% 2218 2312 -94 -4% 610 652 -42 -6% My Weekly 550 599 -49 -8% 533 537 -4 -1% New! 492 n/a - - Now 1295 1145 +150 +13% 1267 1198 +69 +6% OK! 2342 2234 +108 +5% 2222 2334 -112 -5% People's Friend 748 758 -10 -1% 699 757 -58 -8% Take a Break 3376 3706 -330 -9% 3302 3737 -435 -12% That's Life 1026 1119 -93 -8% 1041 1196 -155 -13% Woman 1203 1344 -141 -10% 1272 1366 -94 -7% Woman's Own 1586 1808 -222 -12% 1629 1743 -114 -7% Woman's Weekly 1077 1086 -9 -1% 1147 1084 +63 +6%

General Fortnightly Periodicals Bike Trader 428 497 -69 -14% Private Eye 641 701 -60 -9% 686 684 +2 +0% Smash Hits 547 731 -184 -25% 535 759 -224 -30%

Women's Fortnightly Periodicals 364 n/a - - More! 797 761 +36 +5% 878 776 +102 +13% 360 491 -131 -27% 390 476 -86 -18%

NRS Estimates of Average Issue Readership for latest 12 & 6 month periods Ending June 200

*Denotes title published on a 24 month base

12-month data 6-month data Jul 2004 Jul 2003 Difference year-on-Jan 2005 Jan 2004 Difference year-on- year year Jun 2005 Jun 2004 000s % Jun 2005 Jun 2004 000s %

UNWEIGHTED SAMPLE 35481 35434 17333 17949 EST.POPULATION 15+ 47518 47028 47771 47265 (000s) 000's 000's 000's 000's

General Monthly Periodicals BBC Gardeners' World 1632 1617 +15 +1% 1624 1634 -10 -1% BBC History Magazine 182 262 -80 -31% BBC Music Magazine 145 194 -49 -25% BBC Top Gear 1521 1402 +119 +8% 1519 1440 +79 +5% BBC Wildlife Magazine 302 325 -23 -7% Bike 360 445 -85 -19% Bizarre 347 341 +6 +2% Car 186 253 -67 -26% Classc and Sportscar 341 427 -86 -20% Classic Cars 522 560 -38 -7% 511 568 -57 -10% Classic FM Magazine 249 207 +42 +20% Empire 652 554 +98 +18% Esquire 184 181 +3 +2% Evo* 217 289 -72 -25% Fast Car Magazine 784 844 -60 -7% 655 833 -178 -21% The Field* 154 178 -24 -13% FHM 2929 3113 -184 -6% 2818 3204 -386 -12% FourFourTwo 546 570 -24 -4% Front 125 196 -71 -36% F1 Racing 467 535 -68 -13% Garden Answers 170 245 -75 -31% GQ 510 537 -27 -5% 495 564 -69 -12% 654 689 -35 -5% 596 675 -79 -12% Golf World 408 444 -36 -8% High Life 393 304 +89 +29% Land Rover Owner Interntnl. 327 384 -57 -15% Loaded 1417 1610 -193 -12% 1264 1656 -392 -24% Maxim 808 911 -103 -11% 760 991 -231 -23% Max Power 1381 1614 -233 -14% 1256 1553 -297 -19% Men's Health 900 915 -15 -2% 917 939 -22 -2% Men's Fitness 470 394 +76 +19% Mixmag 304 349 -45 -13% Mojo 282 256 +26 +10% Moneywise* 143 182 -39 -21% Motoring & Leisure 257 259 -2 -1% National Geographic 1738 1868 -130 -7% 1875 1866 +9 +0% Performance Bikes 300 351 -51 -15% PlayStation2 Official Mag. 535 n/a - - 1070 n/a - - Practical Boat Owner 199 202 -3 -1% 284 350 -66 -19% Practical Photography 320 368 -48 -13% Q 802 797 +5 +1% 742 778 -36 -5% NRS Estimates of Average Issue Readership for latest 12 & 6 month periods Ending June 200

*Denotes title published on a 24 month base

12-month data 6-month data Jul 2004 Jul 2003 Difference year-on-Jan 2005 Jan 2004 Difference year-on- year year Jun 2005 Jun 2004 000s % Jun 2005 Jun 2004 000s %

UNWEIGHTED SAMPLE 35481 35434 17333 17949 EST.POPULATION 15+ 47518 47028 47771 47265 (000s) 000's 000's 000's 000's

General Monthly Periodicals continued Reader's Digest 2129 2470 -341 -14% 2047 2382 -335 -14% Revs 454 479 -25 -5% Ride 273 303 -30 -10% 545 637 -92 -14% 529 583 -54 -9% Runner's World 317 276 +41 +15% Saga Magazine 2664 2622 +42 +2% 2711 2739 -28 -1% Shoot Monthly 230 341 -111 -33% Sky The Magazine 7310 7871 -561 -7% 7319 7456 -137 -2% 219 304 -85 -28% Superbike 469 574 -105 -18% Today's Golfer/Fore! 229 294 -65 -22% Top of the Pops Magazine 499 528 -29 -5% 420 n/a - - Trout and Salmon* 158 179 -21 -12% TV Hits 183 222 -39 -18% Viz 557 536 +21 +4% 502 558 -56 -10% What Car 1087 1168 -81 -7% 1018 1155 -137 -12% What Hi-Fi? Sound & Vision 397 430 -33 -8% World Soccer 348 497 -149 -30%

NRS Estimates of Average Issue Readership for latest 12 & 6 month periods Ending June 200

*Denotes title published on a 24 month base 12-month data 6-month data Jul 2004 Jul 2003 Difference year-on-Jan 2005 Jan 2004 Difference year-on- year year Jun 2005 Jun 2004 000s % Jun 2005 Jun 2004 000s %

UNWEIGHTED SAMPLE 35481 35434 17333 17949 EST.POPULATION 15+ (000s) 47518 47028 47771 47265

000's 000's 000's 000's

Women's Monthly Periodicals 25 Beautiful Homes 357 380 -23 -6% Asda Magazine 5601 5441 +160 +3% 5345 5496 -151 -3% B Magazine 177 224 -47 -21% BBC Good Homes Magazine 602 489 +113 +23% BBC Good Food 823 755 +68 +9% 834 795 +39 +5% BBC Homes & Antiques 406 518 -112 -22% 411 442 -31 -7% Bliss 619 630 -11 -2% 594 648 -54 -8% Candis 443 506 -63 -12% 422 470 -48 -10% Company 672 649 +23 +4% 739 611 +128 +21% Cosmo Girl 418 382 +36 +9% Cosmopolitan 1895 1994 -99 -5% 1924 1956 -32 -2% Cosmopolitan Hair and Beauty 718 783 -65 -8% 667 820 -153 -19% Country Homes/Interiors 407 438 -31 -7% 339 348 -9 -3% 751 721 +30 +4% 825 658 +167 +25% Elle 784 827 -43 -5% 793 826 -33 -4% Elle Decoration 204 230 -26 -11% Essentials 279 309 -30 -10% Eve 251 233 +18 +8% Family Circle 348 456 -108 -24% 299 434 -135 -31% Glamour 1190 1095 +95 +9% 1170 1183 -13 -1% 1506 1422 +84 +6% 1597 1367 +230 +17% Harpers & Queen 204 220 -16 -7% Home and Country 256 297 -41 -14% Homes and Gardens 907 956 -49 -5% 901 937 -36 -4% House and Garden 869 961 -92 -10% 797 905 -108 -12% 517 529 -12 -2% 520 454 +66 +15% 1040 1135 -95 -8% 1146 1123 +23 +2% Inspirations 155 158 -3 -2% 168 173 -5 -3% InStyle 307 282 +25 +9% Living Etc* 215 198 +17 +9% 1209 1356 -147 -11% 1183 1265 -82 -6% Mother And Baby 606 622 -16 -3% 598 601 -3 -0% New Woman 726 838 -112 -13% 750 804 -54 -7% Period Living/Traditional Homes 235 267 -32 -12% Practical Parenting 366 424 -58 -14% Pregnancy & Birth 183 231 -48 -21% Prima 784 747 +37 +5% 854 770 +84 +11% Prima Baby* 192 170 +22 +13% The Real Homes Magazine 386 391 -5 -1% Red 698 697 +1 +0% 738 708 +30 +4% Sainsbury's Magazine 2726 3062 -336 -11% 2856 2948 -92 -3% She Magazine 417 442 -25 -6% 338 336 +2 +1% Sugar 683 749 -66 -9% 628 782 -154 -20% Slimming 167 203 -36 -18% NRS Estimates of Average Issue Readership for latest 12 & 6 month periods Ending June 200

*Denotes title published on a 24 month base

12-month data 6-month data Jul 2004 Jul 2003 Difference year-on-Jan 2005 Jan 2004 Difference year-on- year year Jun 2005 Jun 2004 000s % Jun 2005 Jun 2004 000s %

UNWEIGHTED SAMPLE 35481 35434 17333 17949 EST.POPULATION 15+ 47518 47028 47771 47265 (000s) 000's 000's 000's 000's

Women's Monthly Periodicals continued Somerfield Magazine 2541 2715 -174 -6% 2681 2812 -131 -5% Tatler 207 178 +29 +16% Top Sante Health & Beauty 412 402 +10 +2% Vanity Fair 222 155 +67 +43% Vogue 1078 1049 +29 +3% 1124 1039 +85 +8% Waitrose Food Illustrated 1237 1023 +214 +21% 1289 1036 +253 +24% Woman & Home 705 691 +14 +2% 740 677 +63 +9% World of Interiors 170 209 -39 -19% Your Home 205 212 -7 -3% Yours 759 683 +76 +11% 749 689 +60 +9%

Women's Bi-Monthly Periodicals Boots Health & Beauty 2100 2720 -620 -23% 1995 2671 -676 -25% Brides 239 271 -32 -12% Cosmopolitan Bride* 177 216 -39 -18% Hair 425 640 -215 -34% 352 599 -247 -41% R. Conley Diet & Fitness Mag. 409 389 +20 +5% Slimming World Magazine 786 729 +57 +8% 760 744 +16 +2% Weight Watchers 1274 1304 -30 -2% 1387 1379 +8 +1% You and Your Wedding 266 280 -14 -5%

General Quarterly Periodicals Heritage Today* 167 178 -11 -6% Room (IKEA) 2012 2354 -342 -15% 1742 2275 -533 -23%

Women's Quarterly Periodicals Ideas (Homebase) 886 936 -50 -5% 800 952 -152 -16% Your M&S 3598 4213 -615 -15% 3316 4091 -775 -19%