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NRS Estimates of Average Issue Readership for latest 12 & 6 month periods Ending June 200 Media Release September 19th, 2005 For the first time, NRS is producing a set data for journalists and media commentators to help them identify and quantify changes in the survey’s readership estimates. These tables will now be updated every quarter, and will be available via email or via the NRS website (in the subscribers-only section) at www.nrs.co.uk. Notes About This Report This report shows NRS Average Issue Readership estimates sorted by publication group (daily newspapers, Sunday newspapers, general weekly magazines etc.) for two data periods, 12 months and 6 months. Virtually all publications are reported on the 12-month base*, but only those with a sufficient sample size are reported on the 6-month base. The first column is the estimate (in 000s) for the most recent data period, the second column the estimate for the equivalent period a year ago. The third and fourth columns show the difference in the estimates between those periods, expressed in 000s and as a plus or minus percentage change. It is important to note that – as with any other sample-based survey - NRS estimates are subject to sampling variation. If two independent samples of the population are interviewed – which is what NRS is doing each year – the estimates obtained from these samples may be different, but if the differences are relatively small, they may be due simply to sampling variation. Therefore, when making any period-on-period comparison, it is important to express it as a change in the readership estimate, rather than a change in the actual readership. Average Issue Readership (or AIR) is the most commonly used estimate of a publication’s readership provided by the NRS. An “average issue reader” is defined as anyone who has read a publication within the interval between one issue and the next, in other words read yesterday for a daily newspaper, read in the last 7 days for a weekly newspaper or magazine, read in the past 4 weeks for a monthly magazine etc. About NRS Estimates The National Readership Survey estimates the number (and type) of people who read national daily and Sunday newspapers, newspaper supplements, and general and women’s magazines. The NRS is a continuous survey based on interviews with a representative sample of 36,000 adults in Great Britain every year. The published readership estimates are used by publishers and agencies as a basis for buying and selling advertising space in newspapers and magazines. NRS provides readership estimates for some 270 publications. Cont…2 NRS Estimates of Average Issue Readership for latest 12 & 6 month periods Ending June 200 Further data from NRS The full NRS database is released to subscribers on a quarterly basis, for periods ending March, June, September and December. In addition to readership estimates, it contains a wealth of information about the type of readers that different publications have. For further information contact The Media Foundry: Patrick Barrett – 020 7243 2738 [email protected] Alex Burr – 020 7985 0712 [email protected] Or NRS Ltd: 40 Parker Street, London, WC2B 5PQ Tel: 020 7242 8111 * Some relatively small publications are reported on a 24-month base. Data follows…. NRS Estimates of Average Issue Readership for latest 12 & 6 month periods Ending June 200 *Denotes title published on a 24 month base 12-month data 6-month data Jul 2004 Jul 2003 Difference year-on-Jan 2005 Jan 2004 Difference year-on- year year Jun 2005 Jun 2004 000s % Jun 2005 Jun 2004 000s % UNWEIGHTED SAMPLE 35481 35434 17333 17949 EST.POPULATION 15+ 47518 47028 47771 47265 (000s) 000's 000's 000's 000's Daily Newspapers - 6 day AIR The Daily Telegraph 2170 2202 -32 -1% 2254 2275 -21 -1% Financial Times 444 447 -3 -1% 456 474 -18 -4% The Guardian 1175 1095 +80 +7% 1238 1025 +213 +21% The Independent 617 605 +12 +2% 647 698 -51 -7% The Times 1738 1643 +95 +6% 1821 1655 +166 +10% Daily Express 2063 2088 -25 -1% 2038 2175 -137 -6% Daily Mail 5686 5681 +5 +0% 5620 5727 -107 -2% Daily Mirror/Record 5455 6190 -735 -12% 5420 6337 -917 -14% Daily Mirror 4274 4827 -553 -11% 4234 5000 -766 -15% Daily Record 1241 1438 -197 -14% 1260 1424 -164 -12% Daily Star 1848 1824 +24 +1% 1820 2053 -233 -11% The Sun 8185 9056 -871 -10% 7940 9220 -1280 -14% Racing Post 267 214 +53 +25% Daily Newspapers - 5 day AIR London Ev Standard 810 815 -5 -1% 828 827 +1 +0% Metro 1830 1767 +63 +4% 1780 1914 -134 -7% Daily Morning/Evening Regionals Aberdeen Press & Journal 234 270 -36 -13% Dundee Courier & Advertiser 214 197 +17 +9% Edinburgh Evening News 206 246 -40 -16% The Herald 269 255 +14 +5% Glasgow Evening Times 263 283 -20 -7% The Scotsman 201 191 +10 +5% Yorkshire Post 174 197 -23 -12% Sunday Newspapers The Observer 1287 1140 +147 +13% 1282 1034 +248 +24% The Sunday Telegraph 2072 2040 +32 +2% 2134 2080 +54 +3% Independent on Sunday 717 661 +56 +8% 777 676 +101 +15% The Sunday Times 3452 3282 +170 +5% 3616 3256 +360 +11% The Mail on Sunday 6430 6122 +308 +5% 6421 6219 +202 +3% Sunday Express 2244 2256 -12 -1% 2225 2166 +59 +3% News of the World 8796 9610 -814 -8% 8536 9925 -1389 -14% The People 1981 2424 -443 -18% 1970 2442 -472 -19% Sunday Mail 1487 1645 -158 -10% 1446 1604 -158 -10% Sunday Mirror 4612 5076 -464 -9% 4609 5087 -478 -9% The Sunday Post 1176 1327 -151 -11% 1152 1314 -162 -12% Daily Star Sunday 1158 1144 +14 +1% 1063 1171 -108 -9% Scotland on Sunday 304 270 +34 +13% Sunday Herald 231 209 +22 +11% NRS Estimates of Average Issue Readership for latest 12 & 6 month periods Ending June 200 12-month data 6-month data Jul 2004 Jul 2003 Difference year-on-Jan 2005 Jan 2004 Difference year-on- year year Jun 2005 Jun 2004 000s % Jun 2005 Jun 2004 000s % UNWEIGHTED SAMPLE 35481 35434 17333 17949 EST.POPULATION 15+ 47518 47028 47771 47265 (000s) 000's 000's 000's 000's Newspaper Supplements: Weekday/Saturday The Daily Telegraph Telegraph Magazine 2298 2203 +95 +4% 2375 2275 +100 +4% Your Money 1573 1484 +89 +6% 1712 1543 +169 +11% Financial Times FT Money & Business 317 348 -31 -9% 360 330 +30 +9% The Guardian The Guide 1221 1179 +42 +4% 1281 1135 +146 +13% Jobs & Money 818 715 +103 +14% 874 693 +181 +26% Weekend 1267 1211 +56 +5% 1324 1189 +135 +11% The Independent The Independent Mag 569 519 +50 +10% 581 542 +39 +7% The Information 516 437 +79 +18% 548 467 +81 +17% Save & Spend 343 n/a - - 328 n/a - - The Times Money 1082 1043 +39 +4% 1158 1007 +151 +15% The Times Magazine 1600 1487 +113 +8% 1701 1444 +257 +18% Daily Express Saturday 2037 2116 -79 -4% 2014 2094 -80 -4% Daily Mail Weekend 6387 6242 +145 +2% 6423 6309 +114 +2% Daily Mirror We Love Telly! 3817 n/a - - 3857 4413 -556 -13% Daily Record TV Record 1260 n/a - - 1248 1358 -110 -8% Daily Star Star Mag 1331 1288 +43 +3% 1318 1444 -126 -9% The Sun The TV Mag 7536 8457 -921 -11% 7391 8514 -1123 -13% Evening Standard ES Magazine 817 883 -66 -7% 866 881 -15 -2% Metro Life 794 866 -72 -8% 836 848 -12 -1% NRS Estimates of Average Issue Readership for latest 12 & 6 month periods Ending June 200 12-month data 6-month data Jul 2004 Jul 2003 Difference year-on-Jan 2005 Jan 2004 Difference year-on- year year Jun 2005 Jun 2004 000s % Jun 2005 Jun 2004 000s % UNWEIGHTED SAMPLE 35481 35434 17333 17949 EST.POPULATION 15+ 47518 47028 47771 47265 (000s) 000's 000's 000's 000's Newspaper Supplements: Sunday The Observer Business 617 510 +107 +21% 662 438 +224 +51% Cash 656 491 +165 +34% 714 428 +286 +67% The Observer Magazine 1067 917 +150 +16% 1058 811 +247 +30% The Sunday Telegraph Sunday Telegraph Business 1068 1050 +18 +2% 1176 1061 +115 +11% Sunday Telegraph Magazine 1653 1687 -34 -2% 1729 1752 -23 -1% Sunday Telegraph Money 1102 1100 +2 +0% 1205 1124 +81 +7% Independent on Sunday Business 362 293 +69 +24% 391 283 +108 +38% Sunday Review 561 525 +36 +7% 601 505 +96 +19% The Sunday Times Culture 2794 2464 +330 +13% 2948 2476 +472 +19% Style 2621 2341 +280 +12% 2731 2312 +419 +18% The Sunday Times Business 1936 1719 +217 +13% 2103 1701 +402 +24% The Sunday Times Magazine 3072 2773 +299 +11% 3225 2786 +439 +16% The Sunday Times Money 1927 1727 +200 +12% 2083 1713 +370 +22% Mail on Sunday Financial Mail On Sunday 3530 3491 +39 +1% 3494 3536 -42 -1% Night & Day 5264 5113 +151 +3% 5239 5163 +76 +1% You 5437 5221 +216 +4% 5481 5275 +206 +4% Sunday Express 'S' Magazine 1849 1863 -14 -1% 1767 1777 -10 -1% Sunday Express' Financial 1187 1220 -33 -3% 1152 1188 -36 -3% News of the World Sunday 7718 8458 -740 -9% 7379 8770 -1391 -16% Big on TV 2291 n/a - - 4581 n/a - - The People Take It Easy 1585 2018 -433 -21% 1574 1992 -418 -21% Sunday Mail Seven Days 1363 1470 -107 -7% 1307 1470 -163 -11% Sunday Mirror Celebs on Sunday 3579 3757 -178 -5% 3587 3771 -184 -5% The Sunday Post Sunday Post Magazine 1202 1369 -167 -12% 1166 1338 -172 -13% NRS Estimates of Average Issue Readership for latest 12 & 6 month periods Ending June 200 *Denotes title published on a 24 month base 12-month data 6-month data Jul 2004 Jul 2003 Difference year-on-Jan 2005 Jan 2004 Difference year-on- year year Jun 2005 Jun 2004 000s % Jun 2005 Jun 2004 000s % UNWEIGHTED SAMPLE 35481 35434 17333 17949 EST.POPULATION 15+ 47518 47028 47771 47265 (000s) 000's 000's 000's 000's General Weekly Periodicals Amateur Gardening 169 226 -57 -25% Angler's Mail 224 263 -39 -15% Angling Times 357 371 -14 -4% Auto Express 380 369 +11 +3% Auto Trader 1756 1751 +5 +0% 1697 1722 -25 -1% Autocar 323 318 +5 +2% Autosport 182 195 -13 -7% The Big Issue 737 811 -74 -9% 763 757 +6 +1% Country Life 274 268 +6 +2% The Economist
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    From Supernanny to Gilmore Girls, from Katie Price to Holly Willoughby, a MOTHERS ON wide range of examples of mothers and motherhood appear on television today. Drawing on questionnaires completed by mothers across the UK, this MOTHERS ON MOTHERS book sheds new light on the varied and diverse ways in which expectant, new MATERNAL READINGS OF POPULAR TELEVISION and existing mothers make sense of popular representations of motherhood on television. The volume examines the ways in which these women find pleasure, empowerment, escapist fantasy, displeasure and frustration in popular depictions of motherhood. The research seeks to present the MATERNAL READINGS OF POPULAR TELEVISION voice of the maternal audience and, as such, it takes as its starting REBECCA FEASEY point those maternal depictions and motherwork representations that are highlighted by this demographic, including figures such as Tess Daly and Katie Hopkins and programmes like TeenMom and Kirstie Allsopp’s oeuvre. Rebecca Feasey is Senior Lecturer in Film and Media Communications at Bath Spa University. She has published a range of work on the representation of gender in popular media culture, including book-length studies on masculinity and popular television and motherhood on the small screen. REBECCA FEASEY ISBN 978-0343-1826-6 www.peterlang.com PETER LANG From Supernanny to Gilmore Girls, from Katie Price to Holly Willoughby, a MOTHERS ON wide range of examples of mothers and motherhood appear on television today. Drawing on questionnaires completed by mothers across the UK, this MOTHERS ON MOTHERS book sheds new light on the varied and diverse ways in which expectant, new MATERNAL READINGS OF POPULAR TELEVISION and existing mothers make sense of popular representations of motherhood on television.
  • Beyond Arts and Media Soap Operas

    Beyond Arts and Media Soap Operas

    ARTS AND MEDIA SOAP OPERAS Teacher’s notes 1 Teacher’s Level: Pre-intermediate (A2) Age: Teenagers Time: This lesson can be divided up in various ways to suit the time you have with your students. Below are two time options which you can choose from depending on the length of your class. However, these are just suggestions and there are plenty of other ways you could divide the lesson up. 90 minutes – Complete all activities in Hooked on soaps and Create a soap 60 minutes – Complete all activities in Hooked on soaps Note: Create a soap can be spread over more than one lesson. Summary: This lesson is divided into two sections: Hooked on soaps and Create a soap. In this lesson, students will: 1. read about soap operas; 2. look at a soap opera setting; 3. write a scene from a soap; 4. perform and record the scene. Key skills: reading, writing, speaking Subskills: history of soap operas, prepositions of place, writing a dialogue Materials: one copy of Hooked on soaps and Create a soap per student HOOKED ON SOAPS and encourage the students to explain what they have read to the rest of the class. Are they surprised by 1. Ask students this question: anything they read? What do Orlando Bloom, Kylie Minogue, Demi Moore, Key: 1. g; 2. l; 3. c; 4. a; 5. h; 6. j; 7. f; 8. d; 9. i; 10. k; Jude Law, Meg Ryan, Kate Winslet and Robin Wright 11. e; 12. b Penn all have in common? 5. Soaps often take place on one street or in one If they say, They are all actors, tell them that is right but area of a town or city.