Tions, and Material Introductions Than Any Other Brand in the Marketpla
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THE MARKET first year of league-wide mandated use of the THE PRODUCT Over the past three years, Rawlings’ expansion S100 Pro Comp in 2013. With more patented designs, cosmetic innova- into new markets bolstered the 126-year-old Using the S100 as the benchmark, Rawlings tions, and material introductions than any other company to new heights in brand awareness developed and launched its new Rawlings brand in the marketplace, Rawlings continues to and revenues. Performance Rating™ system, a first-of-its- adhere to the ideals on which the founders built Best known for its signature red patch — kind batting helmet classification system the company. emblazoned on more than half of Major designed to educate consumers on As the Official Ball Supplier of Major League League Baseball players’ gloves dur- selecting and purchasing the best Baseball since 1977 and the official baseball of ing the 2013 season — Rawlings option of protective headwear Minor League Baseball, the NCAA College glove portfolio with the new Rawlings Gold global marketing initiative featuring more than enabling participation and inspiring athletes is the aspirational brand for the based on expected pitch veloci- World Series, the World Baseball Classic, and Glove® fielder’s glove line. Featuring Opti- 300 of Rawlings Advisory Staff players from of all ages and abilities to reach their next millions of next-level athletes ties covering all levels of base- more than 100 collegiate conferences and youth Core™ Technology, the redefined Rawlings Gold countries around the world, including Australia, level of play. wanting to become the next ball competition. sports organizations, Rawlings baseballs are Glove fuses the best technologies ever created Canada, the Dominican Republic, Japan, Mexico, By continuously developing technologically Albert Pujols, Matt Kemp, integral to the game itself. for fielder’s gloves: Rawlings’ proprietary Puerto Rico, and Venezuela. enhanced products, Rawlings dominates the Manny Machado, Yadier Molina, HISTORY Since amateur baseball’s adoption of the new SOLID CORE™ Technology and its By focusing on elite players at critical industry through innovation, enabling serious or Justin Verlander. Rawlings started as a sporting Batted Ball Coefficient of Restitution (BBCOR) legendary Dual Core™ Technology. defensive positions, Rawlings continu- athletes to reach their full potential and Rawlings’ authenticity at the goods retail store in St. Louis in standard for alloy bats, Rawlings has enjoyed In addition, 2013 marked the first ously attracts Gold Glove–caliber play- achieve peak performance — now, and in the highest level of sport drives its mar- 1887 before it began manufacturing significant market share gains due to its innova- year that Rawlings integrated saber- ers to its advisory staff every year, next generation. ket share dominance at retail and on sporting goods 20 years later. tive designs and technologies, including the new metrics into the Rawlings Gold including 10 Rawlings Gold Glove Rawlings’ advisory players — from yester- neighborhood sandlots and diamonds across the Although Rawlings created high-end products Rawlings with Trio™ technology premium bat Glove Award® selection process, Award winners in 2012. This day’s heroes such as Clemente, Mantle, and United States. Rawlings recently opened its first in golf and tennis into the 1970s, team sports — line, the Velo™ increased swing speed bat, and effectively marrying “The Art continues the annual trend of Musial to stars of today such as Jeter, Verlander, Asia-Pacific business operation in Tokyo to and specifically baseball — equipment has been the long-standing 5150® and its Precision- of Fielding with the Science Rawlings leading all glove and Pujols — embody Rawlings’ core values manage the international growth of the brand in Rawlings’ best-known product for generations. Optimized Performance™ (pOp™) technology. of Baseball™”. brands in Rawlings Gold through their play and dominance in all aspects baseball-playing countries such as Australia, Long before the famous Rawlings trademark, Rawlings’ storied wood bats underwent a Rawlings continues to expand Glove Award winners year of the game as well as their character and integ- Japan, and Korea. “The Finest in the Field®”, appeared in adver- series of enhanced updates to meet the needs of its football protective headwear after year, including Hall of rity off the field. Rawlings Football continues to grow dramat- tisements featuring Hall of Famers Roberto today’s elite players. With two popular barrel market with its NRG™ helmet series, Famers such as 16-time winner ically since the brand’s reentry in football hel- Clemente, Stan Musial, Mickey Mantle, and designs — Big Stick® and Velo — and new tech- employing proven technologies that simultane- Brooks Robinson, Ozzie Smith Rawlings, Rawlings Red Label Design, Rawlings Gold Glove Award, Rawlings met manufacturing in 2011. The first company Brooks Robinson, “The Finest in the Field” nologies such as proprietary machinery designed ously transfer force and heat away from the head (13 wins), Roberto Gold Glove, 5150, Big Stick, Dual Core, to produce shoulder pads (in 1902), Rawlings while actively and passively absorbing impact Clemente (12), Gold Glove, NRG, NRG Impulse, NRG increased its NFL on-field authenticity this year, without structural breakdown to the lightweight Quantum Plus, Opti-Core, pOp, ™ Precision-Optimized Performance, Pro as hundreds of professional players now join the absorption system. The NRG Quantum Plus is Comp, Rawlings Performance Rating, thousands of collegiate and high school players one of only three football helmets in the Rawlings Platinum Glove Award, S100, who choose to wear Rawlings’ highly rated industry with a five-star rating, SOLID CORE, The Art of Fielding with the Science of Baseball, The Mark of a Pro, football helmets on the gridiron. according to the annual The Finest in the Field, Trap-Eze, Trio, Velo, Rawlings’ player-preferred, on-field brand Virginia Tech Helmet and all respective logos are trademarks or registered dominance translates directly to the cash regis- Ratings report. trademarks of Rawlings Sporting Goods Company Inc., a division of Jarden Team Sports. All other trademarks are ter, as Rawlings continues to hold a com- Keith Hernandez the property of their respective owners. manding market share lead in fielders’ gloves, (11), Johnny Bench (10), and baseballs, and protective headwear across all The NRG Impulse™ Mike Schmidt (10). price points. is quickly becoming the The authenticity of the best pro players trust- THINGS YOU DIDN’T KNOW ABOUT helmet of choice of NFL quarter- ing Rawlings’ legendary products to enhance RAWLINGS ACHIEVEMENTS backs, from veterans such as Super Bowl their on-field performance drives all promo- Since its first inclusion inAmerica’s Greatest champion Joe Flacco, Tony Romo, and Michael tional efforts at retail and via social media. Brands three years ago, Rawlings forged Vick, to rising stars Andy Dalton, E. J. Manuel, In 2011 Rawlings introduced the Rawlings m Rawlings developed the first-ever football ahead with bold innovations and game-changing and Gino Smith. Platinum Glove Award™ to celebrate the best shoulder pads in 1902, with later models new product lines for players of all ages and Rawlings continually updates and expands its defender among Rawlings Gold Glove Award designed by J. W. Heisman — yes, the skill levels. digital and social experiences with exclusive winners in each league. The international fan same Heisman whose name is on the tro- Rawlings and its new Rawlings S100® Pro became the foundation for every product line of to automate the bone-rubbing process, Rawlings promotions, behind-the-scenes photos, and cus- vote elicited responses from more than 25 coun- phy awarded to the best collegiate foot- Comp™ batting helmet was selected as the 2013 the company, most notably Rawlings’ legendary is redefining offense worldwide for the game’s tom content that enable Rawlings to better con- tries in 2012. ball player in the country. Edison Awards Gold Winner in the material sci- baseball gloves. best hitters. nect and engage consumers on their terms with m Dr. James Naismith, founding father of ence (composites) category, one of 12 categories Beginning with the original hand-wrap model content they want when they want it. BRAND VALUES basketball, designed the first models of honored at the prestigious award platform. glove in 1887, Rawlings has continuously rede- RECENT DEVELOPMENTS Rawlings is an authentic global sports brand, Rawlings basketballs in the 1920s. Constructed of aerospace-grade carbon fiber signed defense with a long history of techno- Starting in 2013, every Major League Baseball PROMOTION trusted by generations of athletes and the composite, the new Rawlings S100 Pro Comp logical innovations: from the Bill Doak glove player must wear the S100 Pro Comp, further Due to its market share and player-preferred best players worldwide for the products and m Since that inaugural Rawlings Gold Glove batting helmet provides technologically introduced in 1919, featuring a built-in pocket solidifying Rawlings’ position as the global position in the marketplace, Rawlings updated services that enable them to perform at their Award team in 1957, only 311 MLB play- enhanced protection for ball impacts up to 100 and formed web; to the six-fingered Trap-Eze® authority on protective headwear. its famous “The Mark of a Pro®” campaign, first highest level. ers can call themselves Rawlings Gold miles per hour. Rawlings is the Official Batting launched in 1960, the most radical design Also in 2013, Rawlings repositioned its mar- introduced in the 1950s. Reworking this brand- Since the company’s inception in 1887, Glove Award winners. Helmet of Major League Baseball and began its change in 40 years. quee glove brand to the summit of its entire ing platform coincides with Rawlings’ new Rawlings’ mission has always centered on 74 75.