Public Relations Campaign Report for 2020 Primary Election
June 9, 2020 Linda Lamone Administrator Maryland State Board of Elections 151 West Street, Suite 200 Annapolis, MD 21401 RE: Public Relations Campaign Report for 2020 Primary Election Thank you for providing KO Public Affairs LLC the opportunity to develop, implement and oversee a statewide public awareness campaign to encourage individuals to participate in the State’s first vote by mail election on June 2, 2020. Under the scope of work, KO was charged with developing a statewide campaign, including earned media, TV, radio, and digital to supplement the State Board of Election’s social media campaign. The public education campaign also included broad stakeholder engagement to help educate voters about the vote by mail election. In order to build the campaign, KO partnered with a number of stakeholder firms to help us develop the campaign and reach target audiences throughout the State. Our partners included: • Mission Media – a full-service advertising and marketing firm to assist with creative design, campaign production and media buying. • Sandy Hillman Communications – a public relations firm and minority business enterprise to assist with earned media and oversee broad stakeholder engagement throughout the state. • GreiBO – a public relations and marketing firm based in Baltimore to assist with stakeholder outreach to the African American community statewide, including key influencer messaging, in-community events and social media for Baltimore City residents. • Cool & Associates – a full-service management consulting firm that brings Hispanic strategy, workforce development, education, marketing and outreach to the forefront of any organization. Veronica Cool and her team assisted with stakeholder outreach to the Latinx community, Spanish-speaking earned media, and assisted with translation of all MD State Board of Elections: Public Relations Campaign Report for 2020 Primary Election 1 campaign materials, including radio, social media, and a web-tutorial created by the State Board of Elections.
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