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Home , Amusement arcade, Persona (series), Sega, Sonic Dash, Sonic Lost World, Sonic the Hedgehog

the GROUP Management Resources Creating Entertainment Value Entertainment companies recognize intel- Assets lectual properties obtained through the Total investments and acquisition of companies in investment other assets Intellectual Properties Current assets securities and goodwill. However, they do Intellectual properties obtained through acqui- not recognize intellectual properties they Noncurrent assets The SAMMY Group boasts diverse intellectual properties, which such operating companies as sitions recognized as Current assets have created in-house or licensed as assets. intellectual properties SEGA and Sammy have created during their long histories. These intellectual properties have transcended Noncurrent assets Therefore, if such intangible assets were created in-house; licensed Asset value not shown generations and earned strong endorsement worldwide. We have ensured our intellectual properties taken into account, asset values would be intellectual properties in balance sheets create long-term entertainment value through multifaceted rollouts catering to current needs. higher than fi nancial statements show. not recognized

Intellectual Property Creation, Acquisition, and Development the PAST the PRESENT We build our intellectual property portfolio based on a fl exible approach that incorporates intellectual properties created in-house, intellectual properties obtained through (M&As), and major intellectual properties licensed from third parties. At the same time, we advance multifaceted rollouts of intellectual properties to increase points of contact with users and the value of intellectual properties continuously. ©SEGA Packaged software Multifaceted rollout Sonic Arcade ©SEGA ©SEGA ©SEGA Networks Intellectual First Pachislot and Packaged game Amusement Total Cumulative unit sales / Digital game Toys machines Digital property title appearance machines software arcade machines editions downloads

Sonic the 1991 — Approx. 150 million (units / downloads) 白黒印刷用 (packaged and digital total) Pachislot series and Goods pachinko machines Puyopuyo 1991* — Approx. 13.5 million (units / downloads) series カラー印刷用 (packaged and digital total) Sonic T-shirt 色の変更については都度ご相談ください。 PACHISLOT SONIC LIVE! ©SEGA ©SEGA ©Sammy ©RODEO Ryu ga Approx. million (units / downloads) 2005 33 7.8 Gotoku series (packaged and digital total) Sonic the Hedgehog Since its launch in 1991 as home software for the Mega Drive platform, known as Approx. 490,000 units 1989 13 GENESIS in the United States, Sonic the Hedgehog has remained extremely popular thanks series (pachislot and pachinko machines and amusement arcade machines total) to thrilling gameplay speed and the main character’s charisma. By rolling out this intellectual property through various game consoles, animation series for television, and a host of other Approx. 450,000 units media, we have made Sonic the Hedgehog a favorite among children worldwide. Juoh series 2001 13 (pachislot and pachinko machines and amusement arcade Examples of intellectual properties developed in-house machines total)

Megami 1987 28 Approx. 7.0 million units Tensei series (packaged total) Puyopuyo Hyper Jumbo Powder ©SEGA Puyopuyo!! Beads Cushion Tetris ® & © 1985–2014 Quest Arcade ©SEGA Tetris Holding. 1996 10 Approx. 6.2 million units ©SEGA Prize 白黒印刷用 series (packaged total) Packaged game Amusement software arcade machines Examples of acquired intellectual properties Etrian 2007 5 Approx. 1.2 million units Odyssey series (packaged total) Pachislot Digital and games pachinko

カラー印刷用 machines 色の変更については都度ご相談ください。Puyopuyo SEGA feat. Puyopuyo!! Quest Pachislot Puyopuyo! 2009 24 Approx. 4.5 million (units / downloads) ©SEGA ©SEGA Networks ©SEGA (packaged and digital total) Project series Puyopuyo The fi rst edition of Puyopuyo was launched in 1991. The combination of falling pieces, puzzle Hokuto No Approx. 2.35 million units 2002 and battle game features, and unique characters made it a runaway , with versions 24 (pachislot and pachinko machines and amusement arcade Ken series for amusement arcade machines and the platform coming out in 1992. machines total) Mega Drive (GENESIS) Since acquiring the intellectual property rights in 1998, SEGA has rolled out Puyopuyo for SOUTEN- Approx. 390,000 units many different formats, from home video game consoles through to apps. Furthermore, we

licensed from third parties 2009 8 NO-KEN series (pachislot and pachinko machines and amusement arcade have embarked on the multifaceted marketing of goods and other related products.

Examples of intellectual properties machines total)

* SEGA acquired the rights in 1998. Total unit sales are only for titles launched after SEGA acquired the rights. 32 ANNUAL REPORT 2014 33