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Pueblo Mágico Real De Catorce

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Pueblo Mágico Real De Catorce Perfil del Visitante Real de Catorce, S.L.P. Semana Santa 2019 Secretaría de Turismo - Dirección de Planeación, Información y Análisis – Subdirección de Planeación Metodología Con el objeto de determinar el Perfil del Visitante y conocer la experiencia durante se estancia en este Pueblo Mágico, se llevó a cabo un levantamiento de 201 encuestas. Las entrevistas se levantaron durante la Semana Santa y de Pascua en este municipio y fueron contestadas directamente por los visitantes. Los resultados obtenidos para cada uno de los conceptos se presentan a continuación: Perfil del Visitante Semana Santa 2019 Resumen 7.4 Tamaño de Grupo promedio 49.3% Lugar de Frecuencia de Aplicación Visita 53.7% 48.8% Lugar de Forma de 38 38 Hospedaje Viaje Edad Promedio (Años) Perfil del Visitante Semana Santa 2019 Resumen 94.5% 65.2% Regresaría al Medio de destino Transporte 97.0% 25.4% Recomendaría al Lugar donde recuerda destino publicidad Perfil del Visitante Semana Santa 2019 Frecuencia de Visita a la Región El 49.8% Tres o más visita el veces al año 10.4% municipio por Dos veces al primera vez año 14.4% Primera vez El turismo 49.8% repetitivo representa el Una vez al año 49.3% 24.4% Nota: La diferencia para el 100% corresponde al No Contesto. Perfil del Visitante Semana Santa 2019 Noches de Estadía El 41.3% de los visitantes permanece en este destino de una a dos noches en promedio. 28.4% Los excursionistas a esta Región 21.4% representan el 28.4% 19.9% La estadía promedio ponderada es de 1.9 noches. 8.0% 3.5% 0.0% 0.0% 1.0% 0.0% 0.0% 0.0% Ninguna Una Dos Tres Cuatro Cinco Seis Siete Ocho Diez Más de noche noches noches noches noches noches noches noches noches Diez noches Nota: La diferencia para el 100% corresponde al No Contesto. Perfil del Visitante Semana Santa 2019 Lugar de Hospedaje del Visitante Vivienda Rentada Acampará 2.5% 2.0% Un poco menos de la mitad de los visitantes Familia / pernoctan en algún hotel Amigos 6.5% de esta región (48.8%) Hotel El 6.5% prefiere casas de 48.8% Familiares y amigos. Nota: La diferencia para el 100% corresponde al No Contesto. Perfil del Visitante Semana Santa 2019 Principales Hoteles de Pernocta del visitante Hotel El Rincón del Pintor , Catorce 0.5% Hotel Ruinas del Real, Catorce 0.5% Hotel Amor y Paz, Catorce 0.5% Hotel San Juan, Catorce 1.0% Del 48.8% que pernocta, Hotel Ogarrio, Catorce 1.0% mencionaron los siguientes Hoteles: Hotel El Rincón Mágico, Catorce 1.0% Hotel Clave de Sol, Catorce 1.0% • Hotel Mesón de la Abundancia Hotel Corral del Conde I, Catorce 1.0% • Hotel El Real Hotel Casino del Valle, Matehuala 1.0% • Mesón del Refugio Hotel Quinta Puesta del Sol, Catorce 1.5% Hotel Mina Real, Catorce 1.5% Casa de Huéspedes La Providencia, Catorce 2.0% Hotel Real de Álamos, Catorce 2.0% Hotel María Esther, Matehuala 2.0% Mesón del Refugio, Catorce 4.0% Hotel El Real , Catorce 3.0% 10.4% Hotel Mesón de la Abundancia, Catorce Nota: La diferencia para el 100% corresponde al No Contesto. Perfil del Visitante Semana Santa 2019 Forma de Viajar del Visitante Agrupación Solo 6.5% 3.0% El 53.7% realiza este viaje con la familia. Amistades Pareja 15.9% 17.9% El 17.9% viaja con su pareja. 15.9% viaja con amistades y el 16.5% Familia 53.7% con agrupación. Nota: La diferencia para el 100% corresponde al No Contesto. Perfil del Visitante Semana Santa 2019 Número de Acompañantes en su Visita Quince 0.5% Catorce 1.0% El tamaño promedio ponderado del Uno 1.0% grupo es de 7.4 personas. Once 1.5% 2.5% Diez Destacan los grupos de cuatro Doce 3.0% Dos 3.0% personas (11.9%), Seis (8.5%) y en 3.5% Nueve grupo (8.0%). 4.0% Siete 4.0% Ocho 6.0% Cinco Tres 6.5% 8.0% Más de Diecisiete 8.5% Seis 11.9% Cuatro Nota: La diferencia para el 100% corresponde al No Contesto. Perfil del Visitante Semana Santa 2019 Medio de Transporte Utilizado por el Visitante Autobús rentado Avión 13.4% 1.0% El 65.2% se desplaza a este destino en Automóvil Autobús de línea 13.9% El 13.4% viajo en El 13.9% en autobús autobús rentado de línea Automóvil 65.2% El resto (1.0%) viajó en Avión Nota: La diferencia para el 100% corresponde al No Contesto. Perfil del Visitante Semana Santa 2019 Gasto Promedio - Hospedaje El mayor gasto en El 11.4% gastó entre El gasto promedio hospedaje se ubica 400 y 500 pesos por ponderado diario es en rangos de más de día en hospedaje. de $970 pesos. 1 mil pesos (23.4%) 23.4% 11.4% 3.0% 6.5% 2.0% 400 a 500 pesos 501 a 600 pesos 601 a 800 pesos 801 a 990 pesos Más de 1,000 pesos Nota: La diferencia para el 100% corresponde al No Contesto. Perfil del Visitante Semana Santa 2019 Gasto Promedio - Compras El gasto en Compras 17.4% se ubica en rangos Más de 600 pesos de más de 200 a 300 pesos (27.9%). 5.0% De 401 a 500 pesos 8.5% El gasto promedio De 451 a 500 pesos ponderado es de $362 pesos 10.0% De 301 a 400 pesos 27.9% De 200 a 300 pesos Nota: La diferencia para el 100% corresponde al No Contesto. Perfil del Visitante Semana Santa 2019 Gasto Promedio – Alimentos y Bebidas El mayor gasto de El gasto Alimentos y promedio 35.3% Bebidas se ponderado ubica en 200 es de $331 a 300 pesos pesos. (35.3%) 15.9% 13.9% 11.9% 7.5% De 200 a 300 De 301 a 400 De 451 a 500 De 401 a 500 Más de 600 pesos pesos pesos pesos pesos Nota: La diferencia para el 100% corresponde al No Contesto. Perfil del Visitante Semana Santa 2019 Gasto Promedio - Souvenirs En lo que se 7.0% refiere a Souvenirs Más de 600 pesos el 30.3% gasto de El gasto promedio 200 a 300 pesos. ponderado es de $308 pesos. 6.0% De 401 a 500 pesos De 451 a 500 pesos 7.5% De 301 a 400 pesos 16.4% De 200 a 300 pesos 30.3% Nota: La diferencia para el 100% corresponde al No Contesto. Perfil del Visitante Semana Santa 2019 Gasto Promedio – Transportación Local De los visitantes El gasto el 13.9% gastó promedio 13.9% de 200 a 300 ponderado es de pesos en este $290 pesos. concepto. 4.5% 4.5% 1.5% 2.0% De 200 a 300 De 301 a 400 De 451 a 500 De 401 a 500 Más de 600 pesos pesos pesos pesos pesos Nota: La diferencia para el 100% corresponde al No Contesto. Perfil del Visitante Semana Santa 2019 Gasto Promedio – Gasolina 22.4% Más de 600 pesos De los visitantes el 22.4% gastó más de 600 3.0% De 401 a 500 pesos pesos por este concepto. 5.0% De 451 a 500 pesos El gasto promedio ponderado es de $417 pesos. 7.0% De 301 a 400 pesos 14.4% De 200 a 300 pesos Nota: La diferencia para el 100% corresponde al No Contesto. Perfil del Visitante Semana Santa 2019 Gasto Total Promedio Ponderado Hospedaje Compras Alimentos y Souvenirs Transporte Gasolina Gasto Total Bebidas Local Promedio • $970 • $362 • $308 • $417 Ponderado • $331 • $290 • $2,678 Perfil del Visitante Semana Santa 2019 Razón Principal de Viaje a este destino El principal motivo Compra de Artesanías 0.2% del viaje a este destino es por: Negocios 0.2% 0.7% Salud Cultural (13.9%) Gastronómico 1.3% 1.7% Turismo de Aventura Tradición (10.8%) Ecoturismo 1.8% 2.7% Visita a familiares Religioso (9.3%) 7.8% Descanso/Vacaciones 9.3% Religioso 10.8% Turismo de Aventura Cultural 13.9% Nota: La diferencia para el 100% corresponde al No Contesto. Perfil del Visitante Semana Santa 2019 Sitios con los que Comparan a la Región 1.0% Otras menciones 0.2% Ciudad Valles, S.L.P. El 6.7% considera que este destino 0.2% Coahulia no es comparable. 0.2% Rioverde, S.L.P. 0.2% Guanajuato es comparado como un Venado, S.L.P. destino similar a la región (4.7%). 1.5% Viila de Garcia, N.L. 2.5% El 4.0% considera que este destino Peña de Bernal, Qro. tiene parecido con Zacatecas. 2.5% San Miguel de Allende, Gto. 2.7% Cerro de San Pedro, S.L.P. San Juan de los Lagos, Jal. 2.7% 4.0% Zacatecas, Zac. Guanajuato, Gto. 4.7% Ninguno 6.7% Nota: La diferencia para el 100% corresponde al No Contesto. Perfil del Visitante Semana Santa 2019 Recordación de la Publicidad “El destino Surrealista de México” Instagram 0.5% Revista 0.5% 0.5% Periódico 1.0% You Tube 2.0% Espectaculares 2.5% Sí Twitter 73.6% 3.5% Folletos 5.0% Televisión No 14.4% Familiares o amigos 26.4% 18.4% Facebook 25.4% Internet Nota: La diferencia para el 100% corresponde al No Contesto. Perfil del Visitante Semana Santa 2019 Satisfacción del destino Sitios y Atractivos Turísticos Calidad de la Infraestructura Turística Excelente Excelente 51% 48% Pésimo 1% Malo Regular Malo 1% 4% 2% Regular Bueno Bueno 7% 43% 43% Nota: La diferencia para el 100% corresponde al No Contesto. Perfil del Visitante Semana Santa 2019 Satisfacción del destino Imagen Turística del Destino Experiencia de Viaje del destino Excelente Excelente 55% 48% Malo Malo 2% 1% Regular Regular Bueno Bueno 6% 13% 37.3% 37% 38% Nota: La diferencia para el 100% corresponde al No Contesto.
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