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Development Strategy of Matalafang Traditional Village As a Cultural Tourism Destination

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Development Strategy of Matalafang Traditional Village As a Cultural Tourism Destination eISSN : 2654-4687 , pISSN : 2654-3894 https://doi.org/10.17509/jithor.v4i1.31075 [email protected] http://ejournal.upi.edu/index.php/Jithor Volume 4, No. 1, April 2021 DEVELOPMENT STRATEGY OF MATALAFANG TRADITIONAL VILLAGE AS A CULTURAL TOURISM DESTINATION Yudha Eka Nugraha (1)*, Emy Chlarita Lema (2) (1)(2) Politeknik Negeri Kupang [email protected] , [email protected] Submitted : 8 January 2021 Revised: 12 March 2021 Accepted : 21 March 2021 ABSTRACT This study aims to describe the tourism potential and formulate the development of the Matalafang Traditional Village as a cultural tourism destination in Alor Regency. Matalafang Traditional Village is one of the tourist destinations, where the Abui tribes live. The Abui tribe, as one of the largest tribes who inhabit Nusa Kenari Island, has various cultural potentials tourism to be developed. This is in line with the increasing number of tourists visiting. Through qualitative descriptive methods, extracting information is obtained by field observations, structured interviews with six key informants, documentation of traditional villages, and literature studies on Matalafang Traditional Village and Alor Regency Tourism. The results showed that the attractiveness of cultural tourism in the Matalafang Traditional Village in the form of the Balai Hatel Traditional Ceremony as a ritual to enter the garden, the Caka Lele dance, the unifying dance of the Alor community Lego-Lego, weaving Ikat for dancing, the fourth level traditional house, and various woven bamboo crafts for putting sirih pinang traditional snacks on it. The strategy formulation is an effort to develop the Matalafang Traditional Village as a cultural tourism destination, such as increasing the awareness of culture-based tourism for the local community, maintaining the authenticity of dance as a tourist attraction, increasing tourist activities after the ritual of opening the garden as alternative tourism, and maintaining the condition of the traditional village that is still original. Keywords: Destinations, Traditional Villages, Matalafang, Cultural Tourism, Development Strategies INTRODUCTION naming is comparable to the potential for Alor Regency in East Nusa cultural tourism in Seribu Moko Island. Tenggara Province is well known as The richness of this cultural several names such as Nusa Kenari Island potential is fully managed by the and Seribu Moko Island. Sometimes some cooperation of various parties, namely the people call it "Taramiti Tominuku" as a Alor District Government (Muawanah et unifying motto for the people of Alor. Alor al, 2020), the private sector that provides Regency has a variety of regional supporting facilities such as languages that distinguish each tribe that accommodation, transportation (Tjahjono inhabits it (Anggayana et al, 2020), (Asa & et al, 2019), and local communities Santosa, 2020). The uniqueness in the participation as an important element in tourism management (Gorang, 2018). JITHOR Vol.4, No.1, April 2021 – eISSN : 2654-4687 pISSN : 2654-3894 – 61 Yudha Eka Nugraha, Emy Chlarita Lema: Development Strategy of Matalafang Traditional Village as A Cultural Tourism Destination The number of marine tourism Traditional village communities have a potentials that Seribu Moko Island (Tokan, cultural potential, one of which is to 2015) should make Seribu Moko Island get respect the environment by making a a lot of tourist visits and become superior customary ritual of opening land known to in the tourism sector (Darsiharjo, 2016). the people of the Matalafang Traditional One of the tourist attractions in Alor Village called Balai Hatel. In addition to Regency which starts to be visited by the land clearing ritual, the Abui people in many tourists is the Matalafang Traditional the Matalafang Traditional Village similar Village. Matalafang Traditional Village is to the celebration of life which is one of the destinations in Alor Regency manifested in a combination of movement which is unique in the form of a and music as a representation of the daily Traditional Village located in West life of the people who rejoice in all Lembur Village, Alor Tengah Utara conditions. This activity is called by the District, Alor Regency. This village can be community with the Lego-lego Dance as accessed by tourists because of its an attraction that is often presented to premium access in supporting destinations. tourists who come. Before being The time it takes to get to the Matalafang commercialized as a tourist activity, this Traditional Village is 25 minutes from the dance was a dance of the Alor community. center of Kalabahi City (the capital of Alor Various unique and interesting cultural Regency). The people who inhabit the tourism potentials in the Matalafang Matalafang Traditional Village are the Traditional Village often get tourist visits. original inhabitants of the Abui Tribe, Tourist visits obtained in this study are where the Abui Tribe is one of the largest tourist visit data since 2017 as follows: tribes who are domiciled on Alor Island, East Nusa Tenggara (Alelang et al, 2018). Table 1. Tourist Visit Data in Matalafang Traditional Village No Years Visitor 1 2017 1890 2 2018 1000 3 2019 2050 (Source: Matalafang Traditional Village Data, 2020) Based on the explanation in the education. Every tourist visit that comes, table above, the number of tourist visits in the village community does not participate the Matalafang Traditional Village during much. Even some of the guests were the last three years shows various escorted by travel agents and accompanied fluctuations in visits. However, the trend of by people who were not local people. Even tourist visits continues to increase, up to though this potential is an advantage for 2050 tourists per year in 2019 or around the local community to actively participate 170 tourists per month coming to do in tourism activities. cultural tourism in the Matalafang Research on Traditional Villages Traditional Village. The increase in tourist has been carried out before by (Kusi, 2020) visits occurred due to various efforts by the and (Osin, 2019) in previous research that central and regional governments that are traditional villages have cultural wealth actively promoting tourism in Indonesia and development funds are carried out by and access to transportation that is getting maintaining cultural authenticity. More easier and cheaper. Unfortunately, after the than that, this research not only formulates observation was made it was found that the a development strategy, but also describes local people did not have a good tourism the various tourism potentials along with 62 – JITHOR Vol.4, No.1, April 2021 – eISSN : 2654-4687 pISSN : 2654-3894 Yudha Eka Nugraha, Emy Chlarita Lema: Development Strategy of Matalafang Traditional as A Cultural Tourism Destination the tourism components of the Matalafang LITERATURE REVIEW Traditional Village. There have not been Tourism Development many studies on customary villages, so this Some of the definitions regarding research seeks to add treasures to culture- tourism development in this research, based tourism. namely; according to (Arjana, 2016: 125) High community participation in tourism development must focus on the management of traditional villages is a developing tourist attractions, both natural gift for local communities that can be tourism, cultural tourism, artificial tourism, optimized. Therefore the community must and alternative tourism. The needs of participate actively, not only for the benefit tourists in terms of natural beauty, the need of regional income. More than that, efforts to watch cultural performances, buy art are made to strive for the potential of products as souvenirs must be planned in traditional villages to lead to the tourism to meet the needs of tourists. preservation of regional culture. Various (Mulyadi, 2012: 89) also states that tourist parties including the local government destinations must have a unique attraction have made efforts to manage and market to bring in tourists with three important tourism products therefore there is regional aspects, namely; attractions, accessibility, income. However, the community as amenities, and additional services. managers needs to be given various stimuli Culture-based traditional village for the development of insights in order to development strategies have been studied manage tourist attractions in accordance before by (Kusi, 2020) and (Osin, 2019). with existing cultural potentials. In Based on this research, the development of developing cultural tourism, it is necessary traditional village tourism must emphasize to implement the development of the 4A the preservation of culture therefore it is tourism component (Suwena, 2010). always original. This research is relevant Matalafang Traditional Village has considering that the location of the a lot of potential and cultural uniqueness research is in East Nusa Tenggara Province that can be developed into assets and can therefore there are similarities in the also attract tourists, but lack of human characteristics of the community. resources (HR), lack of supporting However, this research is specifically facilities, lack of community creativity in carried out in Alor and presents practical providing culture-based souvenirs, access strategies for developing culture-based roads to locations that are lacking. traditional village tourism by maximizing The lack of the community's role in community participation and cultural promoting the Matalafang Traditional authenticity.
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