Sydney's Chinatown
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CULTURAL LANDSCAPES OF TOURISM IN NEW SOUTH WALES AND VICTORIA Jock Collins, Simon Darcy, Kirrily Jordan, Ruth Skilbeck, Simone Grabowski , Vicki Peel, David Dunstan, Gary Lacey and Tracey Firth Technical Reports The technical report series present data and its analysis, meta-studies and conceptual studies, and are considered to be of value to industry, government and researchers. Unlike the Sustainable Tourism Cooperative Research Centre’s Monograph series, these reports have not been subjected to an external peer review process. As such, the scientific accuracy and merit of the research reported here is the responsibility of the authors, who should be contacted for clarification of any content. Author contact details are at the back of this report. We'd love to know what you think of our new research titles. If you have five minutes to spare, please click on the link below to complete our online survey. Sustainable Tourism CRC Tech Report Feedback National Library of Australia Cataloguing-in-Publication entry Cultural landscapes of tourism in New South Wales and Victoria Jock Collins ... [et al.] ISBNs: 9781920965822 (pbk) and 9781920965846 (pdf). Bibliography. Tourism—Social aspects—New South Wales—Case studies. Tourism—Social aspects—Victoria—Case studies. Culture and tourism—New South Wales—Case studies. Culture and tourism—Victoria—Case studies. Other Authors/Contributors: Simon Darcy Notes: Simon Darcy, Kirrily Jordan, Ruth Skilbeck, Simone Grabowski (UTS), Vicki Peel, David Dunstan, Gary Lacey (Monash) and Tracey Firth (UNSW), Cooperative Research Centre for Sustainable Tourism. Dewey Number: 338.479194 Copyright © CRC for Sustainable Tourism Pty Ltd 2008 All rights reserved. Apart from fair dealing for the purposes of study, research, criticism or review as permitted under the Copyright Act, no part of this book may be reproduced by any process without written permission from the publisher. Any enquiries should be directed to: General Manager, Communications and Industry Extension or Publishing Manager, [email protected] First published in Australia in 2008 by CRC for Sustainable Tourism Pty Ltd Printed in Australia (Gold Coast, Queensland) Cover designed by Sin Design Acknowledgements The Sustainable Tourism Cooperative Research Centre, established and supported under the Australian Government’s Cooperative Research Centres Program, funded this research. We would also like to thank Kirrily Jordan for her fieldwork, Jon Miller and Simone Grabowski for data entry and the intra-university research team. ii CONTENTS SUMMARY________________________________________________________________________V CHAPTER 1 CULTURAL LANDSCAPES OF TOURISM ________________________________ 1 Introduction ________________________________________________________________________ 1 Changes to Earlier Proposed Fieldwork ___________________________________________________ 2 Structure of this Report________________________________________________________________ 3 CHAPTER 2 LITERATURE REVIEW ________________________________________________ 4 The Tourism Experience_______________________________________________________________ 4 Cultural Tourism_____________________________________________________________________ 4 Ethnic Precincts _____________________________________________________________________ 4 CHAPTER 3 METHODOLOGY______________________________________________________ 8 Introduction ________________________________________________________________________ 8 Case Study Methodology: Action Research ________________________________________________ 8 Data Collection Instruments ____________________________________________________________ 8 Data Analysis _______________________________________________________________________ 9 Overall Limitations___________________________________________________________________ 9 Ethics _____________________________________________________________________________ 9 CHAPTER 4 SYDNEY’S CHINATOWN _____________________________________________ 10 Case Study Location_________________________________________________________________ 10 Background to the Area ______________________________________________________________ 11 Consultation with Local Stakeholders ___________________________________________________ 12 Results of the Survey ________________________________________________________________ 17 Lessons from the Case Study for Heritage Tourism_________________________________________ 18 CHAPTER 5 MELBOURNE’S CHINATOWN _________________________________________ 20 Introduction _______________________________________________________________________ 20 Case Study Location_________________________________________________________________ 20 Background to the Area ______________________________________________________________ 20 Observational Assessment ____________________________________________________________ 21 Consultation with Local Stakeholders ___________________________________________________ 22 Results of the Survey ________________________________________________________________ 23 Lessons from the Case Study for Heritage Tourism_________________________________________ 25 CHAPTER 6 MELBOURNE’S LYGON STREET ITALIAN PRECINCT __________________ 27 Case Study Location_________________________________________________________________ 27 Background to the Area ______________________________________________________________ 27 Survey Results _____________________________________________________________________ 29 CHAPTER 7 SYDNEY’S WOOLLOOMOOLOO FINGER WHARF PRECINCT ___________ 31 Case Study Location_________________________________________________________________ 31 Background to the Area ______________________________________________________________ 31 Consultation with Local Stakeholders ___________________________________________________ 32 Results of the Survey ________________________________________________________________ 38 Lessons from the Case Study for Heritage Tourism_________________________________________ 38 CHAPTER 8 SYDNEY’S ART GALLERY OF NEW SOUTH WALES PRECINCT__________ 41 Case Study Location_________________________________________________________________ 41 Background to the Area ______________________________________________________________ 42 Consultation with Local Stakeholders ___________________________________________________ 46 Results of the Survey ________________________________________________________________ 50 Lessons from the Case Study for Heritage Tourism_________________________________________ 50 CHAPTER 9 GRIFFITH, NEW SOUTH WALES ______________________________________ 53 Case Study Location_________________________________________________________________ 53 Background to the Area ______________________________________________________________ 53 Consultation with Local Stakeholders ___________________________________________________ 54 Results of a Council Survey ___________________________________________________________ 56 Lessons from the Case Study for Heritage Tourism_________________________________________ 58 CHAPTER 10 CONSUMER SURVEY DATA__________________________________________ 60 Introduction _______________________________________________________________________ 60 Trip Characteristics__________________________________________________________________ 60 Motivation ________________________________________________________________________ 62 The Overall Experience ______________________________________________________________ 62 Demographics______________________________________________________________________ 63 CHAPTER 11 CONCLUSIONS______________________________________________________ 66 Recommendations __________________________________________________________________ 67 APPENDIX A: CULTURAL LANDSCAPES SURVEY __________________________________ 68 REFERENCES ____________________________________________________________________ 75 AUTHORS _______________________________________________________________________ 79 List of Figures Figure 1: Sydney’s Chinatown _________________________________________________________10 Figure 2: Reasons for visiting Griffith during Easter long weekend ____________________________56 Figure 3: Origin of respondents ________________________________________________________56 Figure 4: Number of nights stayed in Griffith _____________________________________________57 Figure 5: Age of respondents __________________________________________________________57 Figure 6: Group size of respondents_____________________________________________________58 Figure 7: Frequency of visitation to the precinct ___________________________________________60 Figure 8: Size of visiting group ________________________________________________________61 Figure 9: Age of respondents __________________________________________________________63 Figure 10: Gender of respondents_______________________________________________________64 List of Tables Table 1: Survey respondents per site ____________________________________________________60 Table 2: Relationships of travelling companions ___________________________________________61 Table 3: Method of awareness of precinct ________________________________________________62 Table 4: Reason for visit______________________________________________________________62 Table 5: Means* of experience questions_________________________________________________63 Table 6: Self-reported ethnicity of respondents ____________________________________________64 Table 7: Place of Residence of Respondents ______________________________________________65