Kansas Publisher Official Monthly Publication of the Kansas Press Association April 6, 2011

The Kansas Publisher Official monthly publication of the Kansas Press Association April 6, 2011

Inside Today Convention lineup Page 2 reflects requests; Kevin Slimp sees Creator Ex- press as a good alternative. speed topics grow Page 3 ou asked for it. We gave it to you. Jim Pumarlo implores reporters Now, please register! to utilize multiple sources. YYou asked for more speed topics. No problem. Page 3 You requested an earlier end time on Sat- Sales executives must maxi- urday so that your staff can return home at a mize networking opportunities, decent hour. writes John Foust. Done. “This year, I had so much fun talking with Page 4 our members about what they like and don’t KPA president Linda Denning like in preparation for irked by legislative hearing. planning for this year’s convention,” said Em- Page 6 ily Bradbury, convention Two KPA member publishers coordinator. “I found that offer regional advertising sales they don’t necessarily want training at Ellsworth. a big name speaker. They want more networking time Page 8 with their peers. They want Doug Anstaett says the arro- more roundtables and best gance of government is out of practice sharing. They want control. Tim Smith ideas they can implement Jim Pumarlo, a news consultant, will be one of the when they return to their featured speakers at the KPA convention in Junc- newspaper on Monday. So, we did our best to tion City. KPA Calendar implement our members’ suggestions.” The 119th Annual KPA Convention kicks Room, registration deadlines loom April 14-16 Please hurry! Book your room in the KPA Midwest Circulation Manage- off at 9 a.m. Friday, April 29 with a tour of Ft. Riley and concludes at 6 p.m. (a full hour and block by Sunday, April 10 at 785-210-1500. ment Association Marketing Deadline for convention registration is Conference, Rogers, Ark. a half earlier) on Saturday, April 30 after the AOE awards presentation. Friday, April 15. After that, a $20 late fee will be assessed. April 29-30 A registration form is on Page 10 today. KPA annual convention, See 2011 CONVENTION on Page 8 Junction City Marriott. July 20 Promotion touts newspaper strengths NNA Governmental Affairs n image promotion to remind ourselves — and our the ads whenever they choose, Conference, Washington, D.C. campaign has been readers — why what we do is but KPA will announce a con- Aproduced for the Kansas so important,” said Doug Ans- centrated campaign of place- Sept. 22-25 Press Association to tout why taett, executive director of KPA. ments in June and then again NNA annual convention, newspapers are important to “I think this campaign, although in October during National Albuquerque. their communities. low-key, tells the story of news- Newspaper Week. “We decided there was papers as a steady, dependable A sample of one of the ads Dec. 15 enough bad news being circu- source of news.” is on Page 9 of today’s Kansas Annual Bill of Rights Day. lated out there that we needed KPA members are free to use Publisher. Kansas Press Association, 5423 S.W. 7th, Topeka, KS 66606 • www.kspress.com • (785) 271-5304 2 Kansas Press Association, 5423 S.W. 7th, Topeka, KS 66606 • www.kspress.com • (785) 271-5304 KPA Board MultiAd could make waves Linda Denning President Ellsworth County Independent-Reporter with Creator Express option [email protected] hat if Adobe made a surprise convert them to EPS or Postscript files, announcement that it had taken then convert those to PDF files. This Patrick Lowry InDesign, removed a few of the process works exactly that way in Creator First Vice President W Hays Daily News features that are rarely used by most de- Express. signers, and released a new version called To test the application, I designed a [email protected] InDesign Express? And what if the new simple page. It included a couple of pho- Ben Marshall version sold for $30? tos and some text. At one point, I experi- Second Vice President Stop cheering. Get off that table. It mented with starbursts and other features. Sterling Bulletin hasn’t happened. And I don’t expect it They worked well. [email protected] will. When the page was finished, I ex- MultiAd, however, has done just that. ported it as a full color EPS file, then ran Dena Sattler Its just released application, Creator Ex- it through Acrobat Distiller to get a PDF Treasurer press, E is basically a stripped- file. Next, I placed the PDF on Garden City Telegram down version of Creator an InDesign page and printed [email protected] Professional. Long time users the separations. It worked of Creator might notice some of perfectly. Tom Throne the features that are missing: It was a painless process, Past President n PMS color matching: Cre- without surprises. I hadn’t used [email protected] ator Express deals out RGB and Creator in several years, but I CMYK only. No spot colors. still had no problem jumping in Ken Knepper n Trapping: Trapping is an and designing a page. The “nuts Legislative Director important element in the print- & bolts” tools work very much Sun Newspapers ing world. If you’re printing like similar tools in InDesign [email protected] high resolution magazines, or QuarkXpress. Speaking of Kevin Slimp Express isn’t for you. QuarkXpress, I’ve been told my Susan Lynn n Hyphenation: This is pre-release copy is on the way, Daily Director the feature that makes Creator so expect a review next month. Iola Register Express less of an option for pagination. A few of the attractive features in Cre- [email protected] It doesn’t do hyphens. So long words will ator Express are: be moved to the next line. Not as much of n Clipping Paths: They’re called Sarah Kessinger a problem for ads and graphics, but a deal Masks in Creator, but they work like clip- Nondaily Director breaker for page layout. ping paths in InDesign and QuarkXpress. Marysville Advocate n Color Separations: Express prints I took a photo of a flower with a white [email protected] only composites. Since most publications background and let Creator Express clip convert their files to CMYK, this isn’t a out the unwanted background. It worked Dan Thalmann major issue for ads. However, it does limit like a charm. Northeast District Director the use of the application for use when n Variety of Shapes Available: Choose Washington County News printing directly from Creator to a RIP or from starbursts, circles, triangles, poly- [email protected] printing device. gons and more and easily colorize, textur- n Express is available only on the Mac ize or create gradients within the shapes. Chris Faimon platform. No Windows version is cur- n Text on a Path: Use it to wrap text Southeast District Director rently available. I don’t know if there will around any object or path you draw, or Coffey County Republican be in the future. convert the text to a path so it becomes an [email protected] I received a press release from Mul- editable graphic. tiAd last week, announcing the soon to be n Style Models and Element Styles: A.J. Bozarth available product. Apply multiple formatting instructions to Central District Director At first, I imagined it would be some- selected text or elements. Norwich News, South Haven New Era thing akin to Photoshop Elements, a great n Multiple Export Options: Export [email protected] application that does some of things Pho- documents (or just a selected image or Brad Lowell toshop does but isn’t of much use to the element within the document) as PDF, Northwest District Director professional designer. Or maybe another PNG, JPEG, EPS, GIF, TIFF or XML. Concordia Blade-Empire Microsoft Publisher type application. And After using Creator Express for an [email protected] we all know we have plenty of those. hour, I can easily see uses for it in the In Creator Express, there are limita- hands of an ad designer. Doug Anstaett tions. No doubt about it. However, many Executive Director designers would rarely be affected by Kevin Slimp is a speaker and trainer Kansas Press Association many of these limitations. For instance, in the newspaper industry. He can be [email protected] most ad designers simply create ads, reached at [email protected]. Kansas Press Association, 5423 S.W. 7th, Topeka, KS 66606 • www.kspress.com • (785) 271-5304 3 Multiple sources better for fair coverage ost reporters can likely relate union goes on strike and issues a two- pers as well. to this scenario. Someone ap- page release on what it characterizes as A community’s selection of a “citizen Mpears before a city council or unfair labor practices by the employer; of the year” is an automatic feature story other governing board to unleash criti- the story runs without any response from – usually a one-on-one sit-down with cism about an individual or organization. the company. Or a company announces the honoree. Inject some flavor to the Reporters have little difficulty presenting a major reorganization which results in story by including comments from other a balanced report – recording all sides the layoff of numerous employees; the individuals. of the story – if the published report is void of any comment A big-box retailer comes into a town accused is at the from the affected employees and their with great fanfare. A sidebar is appropri- meeting. families. ate to capture But what happens Coverage of Jim Pumarlo will be one of the sentiments if the individual is public affairs of those who not present? And affords ample featured speakers at the 2011 believe local what if deadlines do opportunities Kansas Press Association an- retailers will not permit time to get for including nual convention April 29 and 30 be helped or the other side of the multiple voices. hindered. argument? A school in Junction City. He will pres- Most items It’s the classic board is pre- ent programs on issues faced by in police case of a “single pared to act on newsrooms. blotters are source” story. These Jim Pumarlo a recommenda- sufficiently types of stories are tion to switch summarized no doubt the easiest from half-day to all-day kindergarten; in a few sentences. On occasion, take the to write, and they are the most likely to the packet of materials accompanying time to quiz police on some incidents, and prompt calls of “foul play” from readers. the agenda details the reasons. A preview the circumstances can lead to an interest- A quick review of newspapers or a of the meeting is a chance to provide ing story. simple brainstorming session at a staff the range of “pro” and “con” arguments Tracking down all the voices – all meeting can reveal additional opportu- including interviews with a variety of in- the perspectives – of a story is just the nities for broader coverage. The more dividuals. Follow-up reports on a variety first step, however. Two other points are voices in a story, the more balanced the of board actions present similar opportu- important in the spirit of fairness: report. nities. Labor disputes are a case in point. A Review other standard fare in newspa- See PUMARLO on Page 6 Networking critical to advertising sales success etworking events provide you with name tags: (1) those provided by the host strategy is to keep a good supply of your golden opportunities to connect with and (2) those provided by attendees. If you cards in the outside, right pocket of your Nnew advertising prospects – and fill out a name tag at the registration table, jacket – and place the cards you receive in strengthen existing business relationships. print your name (first and last) and the name the left pocket. (That eliminates the pos- Here are some tips to make the best use of of your paper. An even better idea is to sibility of handing another person’s card to those opportunities: order a magnetized name tag from an office someone you’ve just met.) 1. Have a plan. If the supply store. Keep track of event requires advance That will conversations by registration, ask the present a more Express genuine interest in the writing notes on hosting organization professional people you meet, ask questions the backs of cards if you can see a list of image for about their businesses – and tune you receive. This businesses which will you and your simple technique be represented. This paper. in to their concerns. Broadcasting is especially help- will help you develop a Place the legend Larry King said, “I never ful if you promise “target list” in advance. name tag on learned anything while I was talk- to call or send If a registration list is your right la- information. not available, sim- John Foust pel to make it ing.” 4. Listen first. ply scan the room to easy for others Express genuine identify the key people to read when interest in the you would like to meet before the event is you’re shaking hands. people you meet, ask questions about their over. 3. Success is in the cards. It should not businesses – and tune in to their concerns. 2. Your name tag is your logo. Always take more than a few seconds to produce Broadcasting legend Larry King said, “I wear a name tag at networking events. your business card. Leave the fancy, mono- never learned anything while I was talking.” You’re not there to be an anonymous by- grammed card case at home, and forget 5. Deliver your elevator speech. This is stander. You’re there to connect. about fishing around in your wallet or purse Events generally feature two types of when someone asks for your card. The best See FOUST on Page 7 4 Kansas Press Association, 5423 S.W. 7th, Topeka, KS 66606 • www.kspress.com • (785) 271-5304 Government in charge of public notices? No way! his is my fi nal column as president of gance; the other was a county department week about newspapers. the Kansas Press Association and the head trying to make her budget look better. Our industry faces major challenges as Tweek I write this I have been told: No matter how dedicated a public technology moves forward at the speed ❒ No one reads the newspaper. offi cial is, transparency does not seem of sound. As for “nobody reads the news- ❒ Newspapers are a dying industry. to be at the top of anyone’s priority list. paper” — an assessment delivered at a ❒ Public notices are an unfunded man- And these are the people some lawmakers public meeting of the Ellsworth-Kanopolis date on cities, counties want to trust to keep the taxpayers informed Chamber of Commerce — I can’t speak for and school boards. of their actions. all newspapers, but I can speak for ours. Oddly enough, it’s I resent greatly the implication that I can’t guarantee people are reading the the fi nal charge that newspapers are being subsidized by paper, but it’s hard to think of any other makes me want to taxpayers. My business manager spends a reason for 85 percent of the households shake somebody and signifi cant amount of time working with in Ellsworth County to subscribe to the yell, “What are you the public notices we receive. In addition to Independent-Reporter. thinking?” preparing verifi cation copies of the notices, There is nowhere else taxpayers can The unfunded she also proofs the notices prior to publica- fi nd the most recent news from their county mandate argument has tion. Over the years, commissioners, city probably been around she has caught wrong I can’t guarantee peo- council members and for a long time, but the Linda Denning information, incorrect school boards the day fi rst time I heard it — fi gures in budgets and ple are reading the paper, after they happen. or at least the fi rst time typos. but it’s hard to think of (In fact, because of it registered — was during a recent hearing It’s true that public our website, our read- at the Capitol before members of the House notices generate rev- any other reason for 85 ers can learn the basics Local Government Committee. The purpose enue for newspapers, percent of the households of a decision moments of the hearing was to receive testimony on but the job we do can- in Ellsworth County to after it is made, with House Bill 2166, which would allow cities, not under any circum- details to follow in that counties and school boards to move their stance be considered a subscribe to the Indepen- week’s paper.) public notices to websites they control. handout. We provide dent-Reporter. We also are As any regular reader of the Ellsworth a valuable service in the publication of County Independent-Reporter editorial return, just as the road choice for wed- page will tell you, my views of government contractor or the public accountant who per- dings, engagements, anniversaries, would not please Glenn Beck. forms the yearly audit. Perhaps we should births and, yes, crimes and punishment. I believe government, as imperfect as it turn that job over to the cities and counties Get your name in the court news and is, is sometimes the only vehicle we have to as well. It makes as much sense as putting then we’ll talk about how many people solve problems that are simply too big for government offi cials in charge of making don’t read the newspaper. ordinary citizens to address. I do not think sure the public has access to their decisions. My father always taught me that doing a government is evil. I fi nd it almost unbelievable that at a good job spoke for itself. That was wrong. At the same time, as Rep. Bill Otto of time when government is taking fi re from Doing a good job is no longer enough. Leroy pointed out during the hearing, there almost every quarter, any lawmaker would We need to promote ourselves, just as our is a trust issue, especially with those of us buy into the argument that we should make competitors do. who serve on the front it harder for citizens to The Kansas Press Association has com- lines of our communi- fi nd information about missioned a series of advertisements to ties. I ﬁ nd it almost unbe- what’s happening in underscore the importance of newspapers to I have friends who lievable ... any lawmaker their courthouses and their communities and refute the inaccura- serve on city councils, city halls. And, that’s cies that seem to surround our industry. school boards and would buy into the ar- what we would be do- I would encourage all newspapers — county commissions. gument that we should ing if House Bill 2166 both big and small — to use the KPA effort Their dedication to make it harder for citi- becomes law. Instead as the basis for public relations campaigns public service is admi- of one centralized in our individual communities. rable. zens to ﬁ nd information location — the news- I know. I don’t have time either, but we That said, I would about what’s happening paper — taxpayers will don’t have a choice. be hard pressed to think in their courthouses and be searching multiple To paraphrase Paddy Chayefsky’s words of any public offi cial in sites to fi nd informa- in “Network” — All of us in the newspaper Ellsworth County who city halls. tion they need. That is, business should be as mad as hell. It’s time has not violated either of course, if they have to take that anger and turn it into something the open meeting or access to a computer. positive for our newspapers and our com- open records laws or both at some point in Many don’t. And don’t forget the monthly munities. their careers. Most often, these violations internet fee, which at least in Ellsworth, will are unintentional. cost you much more than buying a single Linda Denning is president of the Kan- But I can think of at least two instances copy of the newspaper every week. sas Press Association for 2010-11 and edi- where that was not the case. All of this brings me to the other less- tor and publisher of the Ellsworth County One violation was the result of arro- than-positive comments I’ve heard this Independent-Reporter. Kansas Press Association, 5423 S.W. 7th, Topeka, KS 66606 • www.kspress.com • (785) 271-5304 5 Keep up with your readers, create new revenue streams and ... Be ahead of the curve!

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Pixel Power Haus is a division of The Hays Daily News. Created by a newspaper, for newspapers. 6 Kansas Press Association, 5423 S.W. 7th, Topeka, KS 66606 • www.kspress.com • (785) 271-5304

News Briefs KPA Office Staff Doug Anstaett Nuts ‘n’ Bolts ad training set at Ellsworth Executive Director wo central Kansas newspaper publishers are joining together to offer a half-day [email protected] sales training opportunity for any interested members of the Kansas Press As- Tsociation. Amy Blaufelder Veteran publishers Linda Denning of the Ellsworth County Independent-Reporter and Accountant John Baetz of the Lincoln Sentinel-Republican will team up to offer the training June [email protected] 16 at the Ellsworth Steakhouse, 156 and 40 Highway. Cost is $25 per person, which includes a buffet lunch. Emily Bradbury The session will focus on the “nuts and bolts” of sales, from pitch to proof. The Member Services Director, KPA program is designed to help you and your staff close more sales, generate more revenue, and Executive Director and most importantly, help more advertisers find success in your products. Kids Voting Kansas To sign up for the class, send $25 for each individual attending by May 31 to John [email protected] Baetz, P.O. Box 186, Lincoln, KS 67455. Make checks payable to Baetz. If you have questions, call Baetz at (785) 524-6019. Richard Gannon Governmental Affairs Director Bradbury adds KVK executive director duties [email protected] mily Bradbury, in addition to her position as member services director for the Kansas Press Association, will also serve as the new executive director of Kids Dan Rukes Voting Kansas. Advertising Sales Director E [email protected] Bradbury served as KVK director from 2002, when KPA began managing the organization, until 2007. “I’m excited about this opportunity to redirect some of my energy at KPA to the Kids Lori Jackson Voting Kansas position,” Bradbury said. “I’ve missed the contact with the various par- Administrative Assistant/Advertising ticipating communities in this great program for our future voters.” [email protected] Kids Voting Kansas is a program affiliated with Kids Voting USA, which is also man- aged by KPA. It is designed to get young people excited about the civic responsibilities Rachel Willis including voting and participating in our nation’s democratic system. KPA Education Director Executive Director cases, the web is a great friend. Newspa- Kids Voting USA Pumarlo pers can wait a few hours to pursue all the [email protected] voices and still deliver a timely report. Continued from Page 3 Seeking and incorporating the many KPA Consultants No. 1, give the opposing voices equal varied – yet pertinent – voices in a story Tom Eblen prominence. Court proceedings are a is not always easy. It can take time and Community Newspaper Tune-ups great example. In other words, don’t put hard work – solid journalism that benefits [email protected] the prosecutor’s arguments on page one the newspaper and readers alike. and bury the defense’s rebuttal on jump Ron Fields page. Readers’ attention is limited on the Jim Pumarlo writes, speaks and pro- Technology Consultant web, too; present the opposing viewpoints vides training on Community Newsroom (785) 628-1081 in the first few paragraphs. Success Strategies. He is author of “Votes [email protected] No. 2, don’t be afraid to hold a story and Quotes: A Guide to Outstanding if it means delivering a more complete – Election Coverage” and “Bad News and Mike Kautsch and more fair – report. That’s especially Good Judgment: A Guide to Reporting on Media Law, KU School of Law the case with nondaily newspapers where Sensitive Issues in a Small-Town News- [email protected] it can be a few days to a week before paper.” He can be contacted at www. readers receive the “other side.” In these pumarlo.com. Mike Merriam Media Law, Legal Hotline [email protected] This month’s question Q. We want to come for just part of the KPA annual convention in FRIEND OF KPA Junction City. Do we have to pay full registration? Randy Brown Executive Director A. No. You can register for the entire convention, Friday only or Kansas Sunshine Coalition Saturday only, or you can attend just the Awards of Excellence for Open Government presentations on Saturday afternoon for a nominal fee. Wichita State University [email protected] We want you to attend and have always tried to tailor choices so every member can find a way to participate at some level. Kansas Press Association, 5423 S.W. 7th, Topeka, KS 66606 • www.kspress.com • (785) 271-5304 7 Job Openings/For Sale MANAGEMENT lines, accurate, comfortable with computers/ businesses and organizations that provides Publisher — The Parsons Sun is currently in websites and be willing to hit the ground considerable upsell opportunity for news- search of an enthusiastic leader. Experience running. If this fits you, please send letter, paper seeking new revenue streams. You’ve in the newspaper industry with a proven clips, resume and references to Dale Hogg, seen expensive “subscription-based” models track record a must. Our leader must dem- managing editor, Great Bend Tribune, PO ... try one that works with your budget. Call onstrate team-building skills, be customer Box 228, Great Bend, Kan., 67530, or to Patrick Lowry at (785) 628-1081 to hear driven and represent the newspaper in the [email protected]. how we can help. community. Experience in advertising management preferred. We are independently PRODUCTION FOR SALE owned and offer competitive salary with bo- The Garden City Telegram has an immediate The Washington County News, Washington, nus plus full benefits. Send a detailed resume opening for a Press Operator. Experience in KS (785/325-2219) has on hand a never with professional and personal references to: running a newspaper printing press is pre- opened box of 500 #944 layout sheets for [email protected]. ferred, although the newspaper would train $175 OBO plus freight. Please call with the right candidate. Successful candidate will questions or if you would like to purchase. NEWS possess a stable work history. The Telegram The Hays Daily News — the Kansas Press is a paper that publishes Monday through Computer to film: FujiFilm Katana Image Association’s top mid-sized daily news- Friday afternoons and Saturday mornings. Setter with Harlequin RIP. Ryobi, 3200 paper in 2010 — is seeking a reporter to This is a full-time position with excellent MCD sheet-fed offset press (needs new idle cover the challenging county government benefits that include 401K, health, dental, gear that runs the ink system). 4 continuous beat, as well as collaborate on story-telling life, LTD, Flex, savings, paid holidays and flow meter rollers for Harris V15A offset in our expansive western Kansas coverage vacations. Duties include helping the Press- web press, (new). 8 rubber rollers, 2 7/8- area. The HDN newsroom values teamwork room Manager run an efficient, quality- inch and 3-inch, for Harris V15A offset web, above all else, and seeks candidates who ad- driven pressroom. Pay commensurate with press (new). 8 unopened pkg. Southern Litho here to that principle. Candidates who have experience. The Telegram is an Equal Op- press plates (50 per pkg). Miscellaneous experience in video editing, social network- portunity Employer. Please submit a resume printing products. Inquire at Marysville ing and digital presentations will be shown with salary requirements to: Jerry Naab, Advocate, 785-562-2317, skessinger@ to the front of the line. Submit your resume Pressroom, c/o The Garden City Telegram, marysvilleonline.net. to Ron Fields, managing editor, at rfields@ P.O. Box 958, Garden City, KS 67846. dailynews.net by March 25. NEWSPAPER FOR SALE UNIVERSITY OPENINGS For sale — Erie Record, a southeast Kansas MANAGING EDITOR — Weekly in south- Kansas State University Communications county seat weekly with 1,200 paid sub- east Kansas county seat city seeking manag- and Marketing seeks a full-time news writer/ scribers, is for sale. Highly motivated seller. ing editor. Circulation is near population. editor. Bachelor’s in journalism or related E-mail [email protected] or call 620- Salary negotiable. Contact Randy Kensinger field required. Closes April 29. Visit www.k- 244-3371 (Erie Record) or 816-726-3111. at 816-726-3111 or e-mail randy.kensinger@ state.edu/vpcm/jobs for job description and yahoo.com or the newspaper at news@ to apply. Kansas State University is an equal erierecord.com. opportunity employer. Background check Who wants to think about required. Christmas in spring? WANTED — Eager, hungry news hound as a full-time area reporter. Job involves cover- ONLINE ing whatever comes up in a multi-county The Hays Daily News’ Pixel Power Haus If it means area. We need someone who can sniff out wants to give you control over the direc- stories and possess a passion for telling those tory residents use to find information about saving stories. Involves some weekend and evening the businesses that make up your coverage —you do. work. Must be reliable, understand dead- area. BizLink is a searchable database of

6. Watch your timing. If you linger too Foust long in conversation, you rob other people Continued from Page 3 of their networking time. Make contact, learn how you can be of help to them – then a short commercial for your business that move on. lasts no longer than a short elevator ride. 7. Follow up. If you promise to send 2011 After you’ve learned something about the information or if you think of something holidaygreetings other person, you can say, “I represent The your new acquaintance will find of interest, Gazette and specialize in helping people get back in touch right away. Don’t give that generate more customers for their busi- person time to forget your conversation. nesses. We do this by developing custom- ized marketing plans.” If the other person John Foust can be contacted about Pre-order now. expresses interest, you can tell a (brief) his training videos for ad departments at 800.245.9278 | [email protected] story of how you helped one of your clients [email protected]. (c) Copyright 2011 increase sales. by John Foust. All rights reserved. multiad.com/hg 8 Kansas Press Association, 5423 S.W. 7th, Topeka, KS 66606 • www.kspress.com • (785) 271-5304 Where does news come from? Not the Internet! few weeks ago I hosted a leadership you read news on the Internet?” subscribers that news comes from reporters. class from Sherman and Wallace That last hand finally went up. But we do have to keep telling everyone Acounties in northwest Kansas. “The point of my questions,” I then told else. They represented a cross-section of the group, “is to point out something that KPA has been working with New that rural area, ranging from businessmen not everyone understands: Most news — at Boston Creative of Manhattan the past and women to elected officials, attorneys, least most authoritative news — on the few months on a redesign of our website educators and others. internet is written by and also on an image I talked about what the Kansas Press As- newspaper reporters campaign to remind sociation does, then decided to do a straw and editors around the ... We in the newspaper our readers — and poll about newspaper nation. You may not all business need to make ourselves, too — that readership among the buy a newspaper every sure we tell our story what we do is impor- group. day, but you all rely on tant to our communi- No sooner had the newspapers to keep you to a world that increas- ties. question left my lips informed about what is ingly believes news comes The campaign (you than it dawned on me happening in your com- magically from the Inter- can see one of the ads that it was about like the munities.” on Page 9) — “Keep prosecuting attorney ask- Now, I’m not so net, mobile devices, iPads reading your local ing O.J. Simpson to try naive as to say that and YouTube. newspaper, and keep on the famous glove at all news comes from your community going his murder trial in the newspaper journalists. strong,” isn’t designed 1990s. Doug Anstaett Of course it doesn’t. to necessarily convince non-readers to jump If you don’t know But just like farmers who often spend on the newspaper reading bandwagon. the answer you’re go- their time explaining that milk, eggs, It’s designed to reinforce the reading ing to get, it can backfire on you. cheese and bread come from farms, not the habit among those who still can’t go a day But I asked it anyway. supermarket, we in the newspaper busi- without their local newspaper. “How many of you subscribe to a news- ness need to make sure we tell our story We all need to be reminded that despite paper?” I asked. to a world that increasingly believes news all the negativity about our industry, we still A quick count indicated just over half of comes magically from the Internet, mobile are an unbreakable habit in some 50 million them did. devices, iPads and YouTube. American households. “OK,” I continued, “how many of you We don’t have to tell those from our And that’s something for our industry to regularly visit a newspaper website?” rural communities that milk comes from crow about. All but one of the remaining class mem- cows or that a slab of bacon comes from bers held up their hands. an animal that walks on four legs. And we Doug Anstaett is executive director of “Last question,” I said. “How many of don’t have to tell our long-time readers and the Kansas Press Association. 2011 convention Speed topics span variety of issues Continued from Page 1 Friday night’s banquet will include the KPA’s convention will offer a smorgasbord of speed topics from “Ask the Me- traditional special awards including the dia Lawyer” to “Coaching Skills” to “Online Video Tips.” Boyd Community Service Award, Mur- Speed topics include: dock Award, Clyde M. Reed Jr. Master n How You Can Improve Your Legislative Coverage with KanFocus Editor Award, Gaston Outstanding Mentor n Online Video Tips Award and the naming of new members to n Selling and Customer Service: Important Allies the Kansas Newspaper Hall of Fame. n Circulation Open Roundtable — A sharing session of Q&A with participating A reception will follow honoring Linda members Denning, KPA president. Jim Pumarlo, who spent 27 years n Ask the Media Lawyer with Mike Merriam working at small daily newspapers in n Coaching Skills for Managers Minnesota and who now writes a monthly n How to Use KansasOpenGov.org — it’s FREE! column in the Kansas Publisher, will speak n Editorial and Opinion Writing with Tom Eblen on how to make meeting coverage relevant n Why You Need a Mobile Presence and timely and help guide our members n Advertising Open Roundtable — A sharing session of best practices of partici- on how to report on sensitive issues in a small-town newspaper. pants Tim Smith will has delivered tailored n The KDAN and KCAN Networks: Why Should I Join? training programs on management skills, n Important Information to Know When Reporting on Public Safety with AAA customer service and sales training to the n StoryMarket: What Is It and How Can It Help Me? n Public Notice: How You Can Help Save It See CONVENTION on Page 9 Kansas Press Association, 5423 S.W. 7th, Topeka, KS 66606 • www.kspress.com • (785) 271-5304 9 News briefs Convention KPA’s 2011 sponsors

Papers convert to mail Continued from Page 8 SILVER SPONSORS he Winfi eld Daily Courier and Ar- AAA kansas City Traveler have converted newspaper industry for more than eight Kansas Action for Children Tto mail delivery, effective this week. years. Tim will present the lunch program Kansas Electric Cooperatives Both the Courier and Traveler, owned on “The PEOPLE Model for Today’s Kansas Farm Bureau by the Seaton family through Winfi eld Workforce” which will focus on team Kansas Policy Institute Publishing, Inc., will essentially become building at your newspaper. Tim will also Koch Industries morning newspapers, said David Allen have two breakouts on Saturday afternoon. Seaton, president. One breakout will focus on time and terri- BRONZE SPONSORS Seaton told readers their newspapers tory management and the other on how to AARP Kansas will be in racks and at dealers by early effectively prospect for clients. Associated Press morning. American Opinion Research is back Baker University “While change is always a bit scary,” to report on their study “What Do Print Black Hills Energy Seaton said, “we’re confi dent that many Readers Want?” You can decide for your- Blue Cross and Blue Shield of Kansas subscribers will see an improved consis- self if you are giving it to them. Publishing Group of America tency in delivery, and that most will ap- AOR will also provide members with Newzgroup preciate the convenient, reliable and safe specifi c recommendations that your news- Delta Dental of Kansas service the post offi ce provides.” paper can use to improve your website in Kansas Gas Service Winfi eld and Arkansas City join a the session “Growing Newspaper Web- University of Kansas/University Relations growing number of other Kansas commu- sites.” nity daily newspapers that have switched to mail delivery, including Junction City, Ottawa and Leavenworth. Carpenter at K-State im Carpenter, , a Topeka Capital- Journal reporter covering state and Tfederal government and politics, is See who’s the 2011 Bill Brown Master Editor at Kan- sas State University’s A.Q. Miller School of Journalism and Mass Communications. Carpenter spent Wednesday at the school meeting with students and faculty new IN members. He presented the 2011 Bill Brown Master Editor Lecture, “Dumbing Down the Public: The Danger of Diminished Resources to Cover Government.” town The Bill Brown Master Editor program is named for the former K-State faculty member, who also served as director of student publications from 1970 to 1985. Communities with a local newspaper are smarter, stronger Gannon plays bagpipes and closer. Their citizens are ichard Gannon, director of govern- connected to one another, mental affairs for the Kansas Press and invested in what happens RAssociation, played the bagpipes around them. on St. Patrick’s Day for the Kansas House of Representatives, Gov. Sam Brownback and several others. It was his fourth straight annual appear- ance in the House. He wears the traditional piper attire, including a kilt. Pitch has new owner he Pitch, a Kansas City free weekly Keep reading your local newspaper… alternative newspaper, is under new and keep your community going strong. Townership. Village Voice Media has sold it to SouthComm Inc. of Nashville. 10 Kansas Press Association, 5423 S.W. 7th, Topeka, KS 66606 • www.kspress.com • (785) 271-5304

Registration Registration Fees admittance include fees registration Convention have you which for day(s) on the all sessions to indicated fees, Additional fee. paid a registration some apply for may grid above, registration on the multiple for Discounts and meals. activities special and apply, newspaper same the from registrations grid on the listed left. are at Late Registrations April after 15 will be received Registrations are accepted permits. as space registrations On-site will registrations and on-site Late encouraged. not fee. a $20 late assessed be Nonmembers For members. KPA for are listed Rates at office KPA call the please rates, nonmember (785) 271-5304. and Substitutions Refunds and cancellations on changes issued will be Refunds April 15. Substitutions Friday, 5 p.m. by received If on registrations. allowed be will not registered the person the be will still attend, to person is unable if even charged person another place. in their comes How to Register 66606 KS Topeka, 7th, Mail: 5423 SW (785) 271-7341 Fax: [email protected] E-mail: Overnight Accommodations convention KPA for held being are Sleeping rooms Marriott Tuesday, until by Courtyard the at attendees The call 1-785-210-1500. reservations, 2 9 . For March night. is $86 per rate room

Fees

Total AOE

p Attending p Not attending p Attending p Not attending p Attending p Not attending p Attending p Not attending p Attending p Not attending

full or Sat. convention Sat. or full

$12 if not registered not if for $12

free w/registration free

AMOUNT TOTAL

p Attending p Not attending p Attending p Not attending p Attending p Not attending p Attending p Not attending p Attending p Not attending

full or Sat. convention Sat. or full

Saturday Lunch Saturday

$20 if not registered not if $20 for

free w/registration free free w/ free

p Attending p Not attending p Attending p Not attending p Attending p Not attending p Attending p Not attending p Attending p Not attending

registration

Sat. Breakfast Sat.

full or Sat. convention Sat. or full $15 if not registered not if for $15

p Attending p Not attending p Attending p Not attending p Attending p Not attending p Attending p Not attending p Attending p Not attending

$35 per person per $35

Friday Banquet Friday

Zipcode ______Zipcode

City, State ______State City,

Street Address______Street

Please provide billing address below. below. address billing provide Please

Personal Card Personal

Corporate Card (billing address as listed above) listed as address (billing Card Corporate

p Registrations are requested no later than Friday, April 15. Friday, than later no requested are Registrations

Registration Form Registration

please check one check please Registration Fees Registration

Full registration - $120 registrationp Full - $120 p Friday only - $60 p Saturday only - $70 registrationp Full - $90 p Friday only - $55 p Saturday only - $65 registrationp Full - $85 p Friday only - $55 p Saturday only - $65 registrationp Full - $80 p Friday only - $55 p Saturday only - $65 registrationp Full - $80 p Friday only - $55 p Saturday only - $65

Questions? Contact the KPA office at 785-271-5304 or [email protected] or 785-271-5304 at office KPA the Contact Questions?

print clearly for name badges name for clearly print Name of Name Attendee

CONTACT INFORMATION CONTACT Newspaper/Company ______Contact Person ______Address ______City ______State ______ZIP Code ______

Area Code/Phone ______Fax ______E-mail ______

Cardholder’s Name______Cardholder’s

V-Code (three-digit code on back of card) ______card) of back on code (three-digit V-Code

Expiration Date ______Date Expiration

Credit Card # ______# Card Credit

Charge to Visa, MasterCard or American Express American or MasterCard Visa, to Charge

Please invoice me at the address above address the at me invoice Please

Check enclosed (made payable to KPA) to payable (made enclosed Check

p PAYMENT METHOD PAYMENT