The Kansas Publisher Official monthly publication of the Kansas Press Association April 6, 2011 Inside Today Convention lineup Page 2 reflects requests; Kevin Slimp sees Creator Ex- press as a good alternative. speed topics grow Page 3 ou asked for it. We gave it to you. Jim Pumarlo implores reporters Now, please register! to utilize multiple sources. YYou asked for more speed topics. No problem. Page 3 You requested an earlier end time on Sat- Sales executives must maxi- urday so that your staff can return home at a mize networking opportunities, decent hour. writes John Foust. Done. “This year, I had so much fun talking with Page 4 our members about what they like and don’t KPA president Linda Denning like in preparation for irked by legislative hearing. planning for this year’s convention,” said Em- Page 6 ily Bradbury, convention Two KPA member publishers coordinator. “I found that offer regional advertising sales they don’t necessarily want training at Ellsworth. a big name speaker. They want more networking time Page 8 with their peers. They want Doug Anstaett says the arro- more roundtables and best gance of government is out of practice sharing. They want control. Tim Smith ideas they can implement Jim Pumarlo, a news consultant, will be one of the when they return to their featured speakers at the KPA convention in Junc- newspaper on Monday. So, we did our best to tion City. KPA Calendar implement our members’ suggestions.” The 119th Annual KPA Convention kicks Room, registration deadlines loom April 14-16 Please hurry! Book your room in the KPA Midwest Circulation Manage- off at 9 a.m. Friday, April 29 with a tour of Ft. Riley and concludes at 6 p.m. (a full hour and block by Sunday, April 10 at 785-210-1500. ment Association Marketing Deadline for convention registration is Conference, Rogers, Ark. a half earlier) on Saturday, April 30 after the AOE awards presentation. Friday, April 15. After that, a $20 late fee will be assessed. April 29-30 A registration form is on Page 10 today. KPA annual convention, See 2011 CONVENTION on Page 8 Junction City Marriott. July 20 Promotion touts newspaper strengths NNA Governmental Affairs n image promotion to remind ourselves — and our the ads whenever they choose, Conference, Washington, D.C. campaign has been readers — why what we do is but KPA will announce a con- Aproduced for the Kansas so important,” said Doug Ans- centrated campaign of place- Sept. 22-25 Press Association to tout why taett, executive director of KPA. ments in June and then again NNA annual convention, newspapers are important to “I think this campaign, although in October during National Albuquerque. their communities. low-key, tells the story of news- Newspaper Week. “We decided there was papers as a steady, dependable A sample of one of the ads Dec. 15 enough bad news being circu- source of news.” is on Page 9 of today’s Kansas Annual Bill of Rights Day. lated out there that we needed KPA members are free to use Publisher. Kansas Press Association, 5423 S.W. 7th, Topeka, KS 66606 • www.kspress.com • (785) 271-5304 2 Kansas Press Association, 5423 S.W. 7th, Topeka, KS 66606 • www.kspress.com • (785) 271-5304 KPA Board MultiAd could make waves Linda Denning President Ellsworth County Independent-Reporter with Creator Express option [email protected] hat if Adobe made a surprise convert them to EPS or Postscript files, announcement that it had taken then convert those to PDF files. This Patrick Lowry InDesign, removed a few of the process works exactly that way in Creator First Vice President W Hays Daily News features that are rarely used by most de- Express. signers, and released a new version called To test the application, I designed a [email protected] InDesign Express? And what if the new simple page. It included a couple of pho- Ben Marshall version sold for $30? tos and some text. At one point, I experi- Second Vice President Stop cheering. Get off that table. It mented with starbursts and other features. Sterling Bulletin hasn’t happened. And I don’t expect it They worked well. [email protected] will. When the page was finished, I ex- MultiAd, however, has done just that. ported it as a full color EPS file, then ran Dena Sattler Its just released application, Creator Ex- it through Acrobat Distiller to get a PDF Treasurer press, E is basically a stripped- file. Next, I placed the PDF on Garden City Telegram down version of Creator an InDesign page and printed [email protected] Professional. Long time users the separations. It worked of Creator might notice some of perfectly. Tom Throne the features that are missing: It was a painless process, Past President n PMS color matching: Cre- without surprises. I hadn’t used [email protected] ator Express deals out RGB and Creator in several years, but I CMYK only. No spot colors. still had no problem jumping in Ken Knepper n Trapping: Trapping is an and designing a page. The “nuts Legislative Director important element in the print- & bolts” tools work very much Sun Newspapers ing world. If you’re printing like similar tools in InDesign [email protected] high resolution magazines, or QuarkXpress. Speaking of Kevin Slimp Express isn’t for you. QuarkXpress, I’ve been told my Susan Lynn n Hyphenation: This is pre-release copy is on the way, Daily Director the feature that makes Creator so expect a review next month. Iola Register Express less of an option for pagination. A few of the attractive features in Cre- [email protected] It doesn’t do hyphens. So long words will ator Express are: be moved to the next line. Not as much of n Clipping Paths: They’re called Sarah Kessinger a problem for ads and graphics, but a deal Masks in Creator, but they work like clip- Nondaily Director breaker for page layout. ping paths in InDesign and QuarkXpress. Marysville Advocate n Color Separations: Express prints I took a photo of a flower with a white [email protected] only composites. Since most publications background and let Creator Express clip convert their files to CMYK, this isn’t a out the unwanted background. It worked Dan Thalmann major issue for ads. However, it does limit like a charm. Northeast District Director the use of the application for use when n Variety of Shapes Available: Choose Washington County News printing directly from Creator to a RIP or from starbursts, circles, triangles, poly- [email protected] printing device. gons and more and easily colorize, textur- n Express is available only on the Mac ize or create gradients within the shapes. Chris Faimon platform. No Windows version is cur- n Text on a Path: Use it to wrap text Southeast District Director rently available. I don’t know if there will around any object or path you draw, or Coffey County Republican be in the future. convert the text to a path so it becomes an [email protected] I received a press release from Mul- editable graphic. tiAd last week, announcing the soon to be n Style Models and Element Styles: A.J. Bozarth available product. Apply multiple formatting instructions to Central District Director At first, I imagined it would be some- selected text or elements. Norwich News, South Haven New Era thing akin to Photoshop Elements, a great n Multiple Export Options: Export [email protected] application that does some of things Pho- documents (or just a selected image or Brad Lowell toshop does but isn’t of much use to the element within the document) as PDF, Northwest District Director professional designer. Or maybe another PNG, JPEG, EPS, GIF, TIFF or XML. Concordia Blade-Empire Microsoft Publisher type application. And After using Creator Express for an [email protected] we all know we have plenty of those. hour, I can easily see uses for it in the In Creator Express, there are limita- hands of an ad designer. Doug Anstaett tions. No doubt about it. However, many Executive Director designers would rarely be affected by Kevin Slimp is a speaker and trainer Kansas Press Association many of these limitations. For instance, in the newspaper industry. He can be [email protected] most ad designers simply create ads, reached at [email protected]. Kansas Press Association, 5423 S.W. 7th, Topeka, KS 66606 • www.kspress.com • (785) 271-5304 3 Multiple sources better for fair coverage ost reporters can likely relate union goes on strike and issues a two- pers as well. to this scenario. Someone ap- page release on what it characterizes as A community’s selection of a “citizen Mpears before a city council or unfair labor practices by the employer; of the year” is an automatic feature story other governing board to unleash criti- the story runs without any response from – usually a one-on-one sit-down with cism about an individual or organization. the company. Or a company announces the honoree. Inject some flavor to the Reporters have little difficulty presenting a major reorganization which results in story by including comments from other a balanced report – recording all sides the layoff of numerous employees; the individuals. of the story – if the published report is void of any comment A big-box retailer comes into a town accused is at the from the affected employees and their with great fanfare. A sidebar is appropri- meeting. families. ate to capture But what happens Coverage of Jim Pumarlo will be one of the sentiments if the individual is public affairs of those who not present? And affords ample featured speakers at the 2011 believe local what if deadlines do opportunities Kansas Press Association an- retailers will not permit time to get for including nual convention April 29 and 30 be helped or the other side of the multiple voices.