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Circulation Data VILLAGE VOICE APRIL 1, 2001 - MARCH 31, 2002 517 Jacoby Street, Suite A San Rafael, California 94901-5343 415 457-3868 FAX 415 457-3871 Audit Period ANNUAL AUDIT REPORT APRIL 1, 2001 - MARCH 31, 2002 Publication Publishing Company VILLAGE VOICE VILLAGE VOICE MEDIA 36 Cooper Square New York, 10003 (212) 475-3300; (212) 475-1519 (Fax) www.villagevoice.com Circulation Data PUBLICATION DESCRIPTION: Village Voice is a free weekly publication, distributed on Wednesdays. It is available for reader pick-up at racks and other convenient locations in New York, Kings, Queens, Bronx and Richmond counties. The Voice is New York's most influential must-read alternative newspaper. The Village Voice also publishes a daily-updated web site, villagevoice.com. VERIFICATION OF DISTRIBUTION, PRINTING AND INTERNAL RECORDS: Verification of distribution is conducted by monitoring distribution locations. This monitoring includes verification of the number of copies distributed and the number remaining at the close of the distribution period. An audit of internal records is conducted by a specially trained auditor in conformity with accepted circulation audit procedures. Printing, distribution and subscription records as well as financial documents in support of data submitted by the publisher are reviewed prior to issuance of the Initial Audit Report and annually thereafter. Please see following pages for additional details. WEEKLY CIRCULATION: TWELVE MONTH AVERAGE FREE CIRCULATION WEDNESDAY MAIL 514 OVER THE COUNTER 1,216 TARGET 235,312 TOTAL FREE 237,042 PAID CIRCULATION MAIL 3,120 RACKS AND CONCESSIONS 6,962 TOTAL PAID 10,082 TOTAL QUALIFIED CIRCULATION 247,124 AVERAGE PRESS RUN 257,469 PRESS RUN AS OF 03/26/2002 260,777 QUALIFIED CIRCULATION HISTORY 3 MONTHS ENDING MARCH, 2002 246,654 3 MONTHS ENDING DECEMBER, 2001 247,147 3 MONTHS ENDING SEPTEMBER, 2001 246,533 3 MONTHS ENDING JUNE, 2001 248,173 12 MONTHS ENDING MARCH, 2001 247,590 BASIC PRICE: $2.50 single issue; $109.00 per year mail delivery. Act# 4224-105 Downloaded from www.verifiedaudit.com Copyright © 2002 Verified Audit Circulation ANNUAL AUDIT REPORT VILLAGE VOICE Circulation Breakdown BASED ON ISSUE DATE: 03/19/2002 TOTAL QUALIFIED CIRCULATION: 251,379 COMMUNITY ZIP DISTRIBUTION COMMUNITY ZIP DISTRIBUTION COMMUNITY ZIP DISTRIBUTION New York 10001 8,748 New York 10032 594 Brooklyn 11211 6,048 New York 10002 2,646 New York 10033 486 Brooklyn 11215 7,317 New York 10003 35,721 New York 10034 54 Brooklyn 11217 3,348 New York 10004 297 New York 10035 432 Brooklyn 11220 351 New York 10005 351 New York 10036 8,343 Brooklyn 11222 2,619 New York 10007 2,943 New York 10037 216 Brooklyn 11223 486 New York 10009 6,183 New York 10038 1,161 Brooklyn 11225 324 New York 10010 6,237 New York 10039 54 Brooklyn 11229 648 New York 10011 12,069 New York 10040 54 Brooklyn 11230 324 New York 10012 9,855 New York 10128 4,023 Brooklyn 11231 702 New York 10013 7,695 Staten Island 10303 27 Brooklyn 11232 162 New York 10014 9,531 Staten Island 10312 135 Brooklyn 11234 270 New York 10016 6,507 Staten Island 10314 513 Brooklyn 11238 1,161 New York 10017 4,104 Bronx 10453 270 Brooklyn 11258 216 New York 10018 3,402 Bronx 10467 162 Flushing 11352 135 New York 10019 8,640 Bronx 10468 270 Flushing 11354 135 New York 10021 9,990 Long Island City 11101 3,375 Flushing 11360 297 New York 10022 5,265 Long Island City 11103 1,296 Flushing 11364 486 New York 10023 9,234 Long Island City 11104 1,134 Flushing 11373 648 New York 10024 10,071 Long Island City 11105 1,269 Flushing 11374 378 New York 10025 8,586 Long Island City 11106 648 Flushing 11375 1,944 New York 10026 81 Brooklyn 11201 3,969 Flushing 11377 540 New York 10027 5,076 Brooklyn 11205 621 Jamaica 11415 405 New York 10028 4,239 Brooklyn 11206 54 Jamaica 11435 134 New York 10029 2,295 Brooklyn 11209 2,133 MISCELLANEOUS 17,482 New York 10030 216 Brooklyn 11210 270 OFFICE COUNTER 1,228 New York 10031 1,377 260,710 NON-QUALIFIED RETURNS FROM RACK DISTRIBUTION (9,331) TOTAL QUALIFIED CIRCULATION 251,379 MISCELLANEOUS NON-QUALIFIED DISTRIBUTION 73 (Includes non-qualified mail, office use, advertising, sales, and extra copies) TOTAL PRINTED 260,783 Downloaded from www.verifiedaudit.com Copyright © 2002 Verified Audit Circulation Circulation Area Map Downloaded from www.verifiedaudit.com Copyright © 2002 Verified Audit Circulation NEWSPAPER ANNUAL AUDIT REPORT VILLAGE VOICE Verification of Distribution Target Distribution publications are regularly made available at designated locations for reader pick-up. Publishers are required to maintain detailed distribution records for every issue documenting the number of papers delivered and returns for every distribution point. Quarterly updates of the route lists are maintained by VERIFIED as a reference. "Accuracy of Claimed Distribution" is determined by a comparison of these records with the results of VERIFIED's field verification of distribution. The field verification consists of monitoring of the number of papers delivered and number of papers remaining from the prior issue (returns), for a randomly selected sample of distribution locations. Village Voice has met or exceeded VERIFIED's standard of 90% "Accuracy of Claimed Circulation", as documented below: ACCURACY OF ISSUE REPORTED MONITORED DISTRIBUTION 10/24/02 97% 05/14/02 95% 01/15/02 99% 05/09/01 96% VERIFIED AUDIT CIRCULATION'S Field Verification Summary Reports contain detailed information concerning verification procedures and results. Audit of Internal Records On 04/16/2002, VERIFIED conducted an on-site audit of printing, distribution and financial records in order to substantiate data submitted by the client publication.This examination followed guidelines prepared in conformity with generally accepted circulation auditing procedures, involving records covering all distribution methods utilized for qualified circulation during the period covered by this report. Standard methods of sample selection were used on source printing and distribution records and on corroborative financial documents. The results of the audit warrant the issuance of this report as an accurate statement of the qualified circulation of the client publication. Affidavit VERIFIED AUDIT CIRCULATION swears that to the best of its knowledge, all statements contained in this report are true. Act# 4224-105 Verified Audit Circulation 517 Jacoby Street, Suite A, San Rafael, CA 94901- 5343 • www.verifiedaudit.com • Telephone (415) 457-3868 Downloaded from www.verifiedaudit.com Copyright © 2002 Verified Audit Circulation.
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