DIVERSITY ALONG the OLIVE LINK a PROFILE of ETHNIC ENTREPRENEURS the Olive Link, a Four-Mile Stretch of Olive Boulevard in University City, Links Greater St
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DIVERSITY ALONG THE OLIVE LINK A PROFILE OF ETHNIC ENTREPRENEURS The Olive Link, a four-mile stretch of Olive Boulevard in University City, links Greater St. Louis to the rest of the world through the diverse ethnicities of its business owners.The Link features an eclectic retail and dining scene led by entrepreneurs who are immigrants or recent descendants of immigrants. By combining their cultural contributions with their business skills, these entrepreneurs reflect the spirit of openness and economic opportunity that define University City as a “Neighborhood to the World.” Here are a few of the stories behind businesses that populate The Olive Link. 2 U CITY MERHABA Nick Menghesha, an Eritrean immi- Nick left Sudan for Nairobi, where grant and entrepreneur, has taken his father was arranging for his fam- over a restaurants called Queen of ily to emigrate to the United States Sheba, which provided authentic on a diversity visa. In 1997, Nick and Ethiopian cuisine, and renamed it his family came to America and Merhaba, which means “hello” in settled in St. Louis. As he explored Arabic. Luckily, East African food St. Louis’s cultural attractions, Nick can still be found at the location came across the Delmar Loop. The that Queen of Sheba left behind. Loop’s entrepreneurial spirt inspired Nick to open another restaurant, Merhaba’s roots lie in Eritrea, which and when he learned that Queen was once part of Ethiopia until it of Sheba’s owners were leaving the gained independence in 1991. There business, the opportunity was too Nick grew up among the Tigrinya, good to pass up. one of several ethnic tribes inhab- iting the region. Throughout his No matter where you’re from, you’ll childhood, Nick gained an appreci- find something great at Merhaba. ation for cooking after seeing how You can also rent out the restaurant food could bring people together. for weddings, birthday parties, baby He also learned a great deal about showers and other gatherings. A Eritrean cuisine’s influences, from huge component in Eritrean and its similarities and differences with Ethiopian dining is social inter- Somali cuisine to the Ottoman action, so Merhaba is the perfect and Italian influences obtained place to come together with family from the region’s colonial history. and friends for a celebration. In adulthood Nick would apply his → 6665 OLIVE BLVD. culinary knowledge to opening a (314) 833-4477 WWW.FACEBOOK.COM/MER- restaurant in Sudan. After three HABASTL years of operating the restaurant, U CITY 3 OLIVE GREEN INTERNATIONAL CUISINE The story of how Christine Sser- started her own IT training business. emba’s life led her to Olive Green Unfortunately for Christine, the International Cuisine is a perfect government took an interest in the illustration of the truth that how land that Christine’s building sat knowledge of an owner’s background on and sent several men to warn can elevate a business from great to Christine that she should vacate the unforgettable. Christine grew up in a premises. When Christine arrived at suburb of Kampala, the capital city her building one morning, she found of Uganda. Intelligent, inquisitive and it being demolished. It was the most creative, Christine studied sociology, traumatic experience of her life. religion and philosophy in college and planned to use her education to With her safety at risk, Christine become a writer. decided to come to the United States with her youngest son. While Christine was still adjusting Despite struggling with the trauma to post-college life, her sister and depression induced by the introduced her to a theater pro- tragedy in Uganda, Christine held ducer. Over time, Christine and the onto hope. It was during this time theater troop gained a fair amount that Christine discovered an intrinsic of acclaim in the Kampala area pleasure in feeding others, and she and eventually the troop amassed began to toy with the idea of open- enough resources to tour the world. ing her own restaurant. The idea She gained a great deal of business slowly became more defined, and experience when she took over eventually Olive Green was born and management of the troop’s public joined the ranks of the Olive Link’s relations in these foreign markets. unbeatable ethnic restaurant scene. In 2004, Christine leased a building → 8615 OLIVE BLVD. from the Uganda government, (314) 942-8730 OLIVEGREENINTERNATIONAL purchased several computers and CUISINE.BUSINESSCATALYST.COM/ 4 U CITY DAO TIEN VIETNAMESE BISTRO Diane Bui, the owner of Dao Tien could move to the St. Louis region. Vietnamese Bistro, grew up in After they settled in, her husband Saigon, where her family owned a started a construction business restaurant. Her grandmother, and while Diane spent some time later her mother, ran the restaurant, working in the nail salon industry. so Diane was constantly exposed Eventually she decided to get back to the challenges and responsi- into the restaurant business and bilities that come with managing opened Dao Tien in 2012. a small business. Unfortunately, Diane’s family was forced to leave Speaking of the restaurant, you’ll Vietnam during the Indochina find the food as amazing much as refugee crisis. They arrived in the Diane’s story. A variety of spring United States in 1992 and settled in rolls, egg rolls, sandwiches, noo- Dodge City, Kansas. dles and rice platters are available alongside seafood, vegetarian Although the family restaurant options, and Vietnamese smoothies was left behind in Vietnam, Diane and desserts. There are countless followed in her mother and grand- other offerings on the menu as well. mother’s footsteps when she The lemon grass chicken is a must opened her own restaurant in 1994. try, along with their numerous soup In addition to starting her own bowls. With all of these options, business, she also married a fellow you’ll have every reason to stop in Vietnamese refugee who arrived in repeatedly to try something new. 1989. After running her restaurant for several years, Diane sold it to her → 8600 OLIVE BLVD. (314) 995-6960 cousin so that she and her husband DAOTIENBISTROSTL.COM/ U CITY 5 OLIVE SUPERMARKET Located in The Olive Link’s Interna- from a U City Chinese establish- tional District (home to St. Louis’s ment, so if you ever need to grab a China Town), Olive Supermarket bite before you go grocery shop- boasts a huge assortment of fresh ping, Yummy17 has you covered. and live seafood and a vast selec- Of course, if you live too far away tion of Asian groceries. to shop at Olive Supermarket frequently, or if you simply prefer It’s no surprise that people fall in love to order your groceries online, with Olive Supermarket. The store John also has an online store called offers a plethora of delicious prod- Yummy99. The online store carries ucts that you can’t find anywhere several of Olive Supermarket’s else. As the largest Asian grocery non-perishable items, so it’s a store in the St. Louis region, the convenient alternative for those store carries over 20,000 products, who can’t go to the store’s physical with roughly 80 percent of them location. being Chinese and the other 20 percent being from the rest of Asia. If you shop frequently at Asian supermarkets, you’ll be impressed In addition to the supermarket, the by the selection of quality brands building that houses Olive Super- and the diversity of cuisines that market also contains Yummy17, the store supplies. So stop by Olive John’s very own restaurant. John Supermarket the next time you’re opened Yummy17 after customers in the Olive Link. Once you do, repeatedly suggested that he you’ll be hooked! open a food court in the store. The restaurant offers all of the delicious → 8041 OLIVE BLVD. Chinese food you would expect (314) 997 5168 WWW.STLOUISSUPERMARKET.COM WWW.YUMMY17.COM 6 U CITY ST. LOUIS FISH AND CHICKEN GRILL Originally from Sudan, Muhammed The St Louis Fish and Chicken Grill immigrated to the United States in is known for its delicious – you 2005 after completing an account- guessed it – fish and chicken, but ing degree. After a five year stay in is also noted for the fantastic Philly Chicago, he moved to St. Louis in steaks and gyros. If customers are 2010 to be closer to family, working looking for a healthier option, they many odd jobs in order to make ends can try baked tilapia or a classic meet. In April 2015, he moved to 8613 Greek salad. Parties are welcome at Olive and became manager of the St. the St. Louis Fish and Chicken Grill, Louis Fish and Chicken Grill. However, where 50 pieces of Buffalo or BBQ Muhammed’s dreams do not stop Chicken are only $25.00. there! In addition to managing the restaurant, cooking the food and “Olive is good for food because overseeing employees, Muhammed there’s a lot of activity – a lot going hopes to go back to school later this on,” says Muhammed. “But I stay year to obtain his CPA. here to eat if I’m in the restaurant, I don’t need to go anywhere else!” “I am constantly pushing to be bet- ter,” says Muhammed. “I especially → 8613 OLIVE BLVD. (314) 695-5820 want to develop the website for the WWW.FACEBOOK.COM/STLFC Grill, to get people really excited about our great food.” U CITY 7 DE PALM TREE Jamaica is a great place for a he felt no passion for the subject. In tropical beach getaway. The sand the following years, he spent some is white, the water’s blue, and the time working as a server, host, and forests are vast and lush.