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Ble Annual Review 2019 Scotland GET SCOTLAND UNCOMUNCOM FORTAFORTA ANNUAL REVIEW 2019 BLEBLE – Another Uncomfortable Year DISCOM FIND FORT YOUR DISCOM FIND FORT YOUR ZONE 2019 will surely be remembered as being at best uncomfortable – with major debates on a wide range CHAIR of political, constitutional and economic issues – many of which remain unresolved as we start a new year. The marketing profession has had its own challenges as we continue to demonstrate our role and prove our value not only in business and in the MAN’S boardroom but in society in general. It was with this background that The Marketing Society introduced an evolved purpose and fresh new identity. We believe our role is to Empower Brave Leaders. And never has it been more important to be both empowered and brave as MES marketing leaders. In Scotland we also developed an exciting new vision – to build a vibrant marketing community renowned for enlightened thinking, innovation and creativity. SAGE We continue to develop a comprehensive events schedule largely designed to empower and improve us as marketing professionals with our flagship programme providing a platform to inspire, recognise and celebrate success. And it has indeed been another very successful year for the Society in Scotland with strong performances across all our measurements and most importantly membership numbers and satisfaction. My thanks go to the MSS Council, Lux Events and the Marketing Society team both in London and Scotland. It has also been a real privilege to have worked with the other Chairs in the regional hubs the Society has built across the globe. I wish our incoming Chair, Fiona Burton and Vice Chair, Rod Gillies continued success and hope they ensure our members and all marketing professionals in Scotland never become too comfortable. Mick Doran, Sainsbury’s Bank At the beginning of the year we set out our 3 key objectives; To attract, engage and add value to our members To promote the value of marketing – from the classroom to the boardroom To promote Scotland – as a great place to study, work and invest in marketing. I am pleased to report we have made significant progress in all of these areas as you will read throughout this Annual Review. Our members remain our number one priority and I am delighted we are now sitting at over 725 members – an increase of over 100 since last year – and we now have 73 leading organisations involved as corporate members. My thanks go out to Mick who has been an excellent and very supportive Chair and also to the rest of the MSS Council and Lux Events who have helped us develop another very successful programme across the year. Our incoming Chair, Fiona Burton from The Leith Agency, has big DIREC shoes to fill. Thanks also to Caroline and the team in London for all their work to achieve the significant growth of our membership this year. Finally – big thanks to all our partners, sponsors and supporters TOR’S without whom we could not achieve the results we have. REPO Graeme Atha, Director, The Marketing Society RT EDUCATION CLUSTER MARKETING SOCIETY MICK DORAN – SAINSBURY’S BANK (CHAIR) GREGOR URQUHART – SCOTTISH GOVERNMENT CHRIS MARSH – CARAT JIM COATES – VELUX CAROLINE HILL – THE MARKETING SOCIETY SCOTLAND AILSA GRAHAM – TESCO BANK PROMOTION CLUSTER FIONA BURTON – THE LEITH AGENCY (VICE CHAIR) COU ALAN MCGARRIE – DIAGEO NICOLA THOMSON – EDRINGTON CAT LEAVER – BRAND SCOTLAND JOANNE LYNN – LUX EVENTS ROD GILLES – BORDERS DISTILLERY AILEEN RUSHTON – STV COLIN BANKS – SSE MEMBERSHIP CLUSTER GRAEME ATHA – NCIL THE MARKETING SOCIETY (DIRECTOR) LAURA CHEYNE – NATIONAL TRUST FOR SCOTLAND AMANDA HAMILTON – 2019 EDRINGTON-BEAM SUNTORY UK LOUISE KILLOUGH – THE UNION ANNA VAUGHAN – ROYAL BANK OF SCOTLAND LYN MACDONALD – MACDONALD HOTELS PAM SCOBBIE – WIRE EDUCATION CLUSTER REVIEW Marketing Society Star School Award In partnership with Young Enterprise Scotland, we have been working with schools throughout Scotland to develop a better appreciation of the role of marketing as part of a business plan. Student Marketing Societies This initiative is now active in six universities – Glasgow, Glasgow Caledonian, Dundee, Edinburgh Napier, Queen Margaret, Stirling and interest has been established in six other universities across the country. Each Student Marketing Society receives up to five free memberships sponsored by Edrington and is also supported by a mentor from the MSS Council who help develop their programmes and secure speakers. Marketing Society Star Marketing Student Award Nine universities nominated a total of 16 students for the Marketing Society Star Marketing Student Award. The students attended an Apprentice Day event at Edrington-Beam Suntory UK where they took part in a number of group tasks as well as individual interviews to win a three month paid placement at EBSUK as well as the accolade of Star Marketing Student of the Year. Star Creative Student of the Year Award 63 students from art colleges and FE institutions across Scotland participated in the Marketing Society Star Creative Student award. GLOBAL MEMBERSHIP SPLIT England 1320 (52%) Scotland 726 (28%) MEMB Global Hubs 508 (20%) SCOTLAND SPLIT Graduate 49 ERSHIP Associate 56 Executive 339 Business Leader 226 Fellows 56 Total members 726 RE Client /Agency Ratio – 75%/25% Corporate/Individual Ratio 76%/24% DATABASE AND ENGAGEMENT VIEW Non Member Database – 2043 Numbers as at end EMAIL PERFORMANCE November 2019* Open Rate -Members – av. c.30% Open Rate – Non Members – av.c. 20% SOCIAL Twitter Followers – c.4889 LinkedIn – c.3503 CORPORATE MEMBERS 3x1 SSE RE Accenture STV Barclays Tennent’s CalMac Ferries Tesco Bank SEARCH Carat The Gate Deloitte Digital The Lane Agency Denholm Associates The Leith Agency AND FEED Dentsu Aegis Edinburgh The Union Digitas Union Direct Edinburgh Napier University University of Edinburgh BACK Edrington University of Glasgow Edrington-Beam Suntory UK University of Stirling Our 2019 activities were coordinated by MSS Council Entrepreneurial Scotland Velux Member Anna Vaughan from Royal Bank of Scotland and Louise Fraser from Jump Research – the MSS Food Standards Scotland VisitScotland Research Partner. Frame Weber Shandwick Front Page Whyte and Mackay Research Projects included the following; Glasgow Caledonian University Wire Annual Member Survey Guy & Co Non Member Survey Healthcare Improvement Scotland NEW CORPORATE Star Awards Survey Historic Environment Scotland MEMBERS IN 2019 Event Feedback i-Prospect AdSmart from Sky Innis & Gunn ANNUAL MEMBERSHIP SURVEY HIGHLIGHTS Always Be Content International Beverages Big Partnership Key Membership Benefits Kames Capital DC Thomson Media - Professional and Personal Development Lux Events Diageo - Profile and Business Development MediaCom Glenmorangie - Access to Resources, Inspiration Muckle Media Heriot-Watt University and Insights Multiply Macdonald Hotels and Resorts National Trust for Scotland Key Performance Indicators MadeBrave News International Scotland were inspired by our Scottish Enterprise 76% People’s Postcode Lottery new vision Scottish Seafish Reach (Scotland) regularly read our weekly Scottish Water 70% Republic of Media communications Signal Royal Bank of Scotland rate our event Stripe 71% Sainsbury’s Bank programme good/ Studio Something Scottish Government very good The R&A SQA regard membership The Royal Edinburgh Tattoo 77% as good/ Whitespace very good value would recommend 94% membership FEL Lesley Alexander SMARTS David Allfrey* Claire Kinloch Genoa Black The Edinburgh Royal Military Tattoo Iain Lauder IL Design LOWS David Amers The Leith Agency Josh Littlejohn* Social Bite Christian Arno* Lingo24 Elise MacDonald Lux Events Graeme Atha The Marketing Society Richard Marsham The Leith Agency Pauline Aylesbury Scottish Government Joe McAspurn Ignition Paul Bartlett C&C Group Ian McAteer The Union John Booth Scottish Enterprise Shona McCarthy* Steve Borley Edinburgh Festival Fringe Scottish Qualifications Authority Alan McGarrie Diageo Murray Calder MediaCom Heather McKinlay Fraoch Marketing Petra Cameron Royal Bank of Scotland Angus Meldrum* Lochgreen Consultants Helen Campbell VisitScotland Frame Gus Chalmers Union Direct Keli Mitchell Edinburgh Trams Cara Chambers Andy Neal International Beverage Holdings Ltd Gerry O’Donnell Edrington Paul Condron Edrington Steven Pearson Whyte & Mackay 20 Jo Coomber National Galleries of Scotland Huw Pennell Edrington Jason Craig Edrington Fiona Proudler Realise Limited John Denholm Denholm Associates MT Rainey* Channel 4 David Eustace* David Eustace Malcolm Roughead* VisitScotland Ali Findlay The Lane Agency Pam Scobbie Wire Louise Fraser Jump Research Dougal Sharp Innis & Gunn Neil Gibson BIG Partnership Juliet Simpson Stripe Communications Mark Gorman* Think Hard Clare Smith Always Be Content Glen Gribbon Edrington Iain Valentine Whitespace Beverley Hart Scotland Food & Drink Ellis Watson* DC Thomson Fife Hyland Drum Property Group Will Whitehorn* SEC SSE Hydro Jim Kelly Story UK Ltd Gareth Williams* Skyscanner 19 Sandy Kennedy* Rob Woodward* Ebiquity Plc Entrepreneurial Scotland Fellowships are awarded to leading marketers and members who have made a significant contribution to The Marketing Society In 2019 Fellowships were awarded to the following; Fiona Burton – The Leith Agency HON Mick Doran – Sainsbury’s Bank David Roberts – Multiply ORARY Anna Vaughan – Royal Bank of Scotland Honorary Fellowships are awarded to inspirational leaders in their particular field of expertise FEL In 2019 Honorary Fellowships were awarded to the following; Paul Bartlett * Gerry Farrell
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