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1 Our Dynamic Earth (ODE) is an award winning, 5* science centre CUSTOMER FEEDBACK situated in Edinburgh. It is operated by Dynamic Earth Charitable ODE applies broad and clearly defined management information to its Trust (DECT) with the delivery of lifelong learning and public operations and delivery. engagement in Earth and Environmental Science at its core. Edinburgh Napier University: Two year-long study into the ‘Impact of Mission: Dynamic Earth on Public Engagement with Science’. This focused on leisure visitors to the centre and came to an end in September 2012. This “To provide an outstanding and dynamic visitor experience presenting current replaced by a new visitor survey commissioned through Glamis and topical information promoting understanding of Earth & Environmental Consultancy. sciences in a fun and entertaining way.” Glamis Consultancy: - A study into the ‘Impact of Dynamic Earth on ODE is the only science centre in the UK dedicated to telling the story planet Engagement With Science In The Education Sector’. Focused on the Earth. It is home to Scotland’s only 360° digital dome film theatre and has the formal education sector and the Centre’s Education Service this research only 4D learning experience of its kind in the country. The experience is is undertaken as an online survey among visiting teachers. augmented through a team of trained explainers who work with a highly qualified Science and Education department to deliver public engagement with science. VisitScotland: - The Centre holds 5 Star (world class) status, the highest Additional science engagement activities have been developed as a result of standard possible within the VisitScotland Quality Assurance Scheme. In partnering with festivals, universities, research institutions, associations, addition the centre participates in the Green Tourism Business Scheme, innovators, industry and private enterprise. These activities are delivered under which it has been re-awarded Gold Status. across a range of platforms including outreach, temporary event and online activities. ODE takes an active role in educational partnerships including those that influence science education policy, qualifications development and Other Visitor Feedback: A range of Service Delivery surveys are in place to knowledge exchange programmes. measure visitor satisfaction. These include: In house self-completion surveys; a Mystery Shopper Programme, and online ratings through Trip Advisor. FUNDRAISING GRANT SUPPORT ODE supplements commercially derived revenues with grant and partnership Business Performance Statistics: support. This year grant support has been secured through: Demand for services is tracked through the setting of detailed visitor targets which are monitored daily. The Office of the Chief Scientific Advisor and the Year of Natural Likewise marketing and awareness Scotland teams at the Scottish Government raising activity is clearly tracked The Heritage Lottery Fund against return on investment measures. The Ernest Cook Trust and Through a range of in kind service provisions and private donors. 2 ACTIVITIES 2012-13 New Gallery Development - Uncovering The Heritage Of The Earth - Funding has been secured in the year from the Heritage Lottery Fund to ODE aligns all of its activities to a clear science communication strategy, enable ODE to deliver a brand new gallery to replace the existing brand values, and to a predetermined annual science theme. These are introductory gallery. It will tell the story of the Scottish pioneers who agreed by the Directorial team and the Board of Trustees. Input and developed the geological basis for understanding modern Earth's delivery contribution is supported with advice from our Scientific Advisory processes. Development work commenced in the year and this will be Board as well as from an extended contact list of active university brought to fruition in the opening of a new experience for April 2014. researchers and professional bodies. In addition to the redevelopment of the gallery, this project will take the story out across Scotland, particularly through outreach activity to science This year ODE has brought 2 new science engagement experiences festivals, in collaboration with the James Hutton Institute. utilising Scotland’s only 360 degree film theatre – ‘ShowDome’. These showcase the science of Natural Selection, (Charles Darwin) and an Schools In-Reach Programmes exploration of the extreme weather phenomena found on the planets within ODE also operates a busy schools in-reach programme which takes the our Solar System; Wildest Weather In The Solar System. shape of centre visits as well as dedicated and curriculum aligned classroom activities, workshops and lectures. Further to the new additions to the core experience ODE delivers a range of Temporary Science Communication Events. This year 2 key events have During the year ODE launched 6 new schools workshops across the been delivered: Sciences, Expressive Arts, Social Studies, Literacy and English, Sciences and Gaelic curriculum and across age stages Primary 5 to Secondary 4. One specific workshop, Earth Matters was developed in conjunction with Meet The Dinosaur – Working funding from the Ernest Cook Trust. It supports the interdisciplinary nature with Los Kaos, an Arts Council of of the curriculum for excellence by combining Earth and Environmental England funded organisation, sciences with Photography, encouraging children and adults to get out- ODE presented a month long doors and to explore the world around them. event aimed at the family market over the summer. This involved an interactive show featuring Since the beginning of April 2012, ODE has worked with over 60 partners animated life-size puppetry to across a range of additional knowledge exchange activities. These have bring to life a young taken the form of Temporary Events, Outreach Programmes, Online Stegosaurus. The show Science Communication and Strategic or Professional partnerships. introduced adaptions, extinctions “Very relevant to Curriculum for Excellence” – teacher feedback and the careers of palaeontologists. Science Live – In support of this a series of fun, explosive and hands on workshops was created for visitors to the centre. 3 Community Led Outreach PUBLIC ENGAGEMENT - DEMOGRAPHICS ODE operates a community in-reach ODE has achieved good visitor numbers over the period of the review. programmes aimed at a range of groups; Figures for the additional programmes delivered by ODR in the year total from Scouts to adult learning and from a further 1.7 million science engagement experiences – delivered through disadvantaged children to evening groups. activities, outreach, CPD, partnerships and online, as outlined within this The programme offers afternoon and report. evening workshops, shows and guest speakers, craft workshops and a dedicated children’s club. While the level of day visitors to ODE from the one hour catchment area remains constant at 36% of all visitors, the market mix has shown some movement in the year. The percentage of UK visitors has grown to 50%, a growth of 7% Other Community Engagement Initiatives include: points on last year. Overseas visitors account for 14% of visitors to Dynamic Earth. Dino’s Dynamos Children’s Club - This informal science club, continues to be privately sponsored for the current year. Developed this year to include Research demonstrates that 87% of visitors would recommend ODE to a a series of workshops centred on the science of the senses. Workshops friend or relative with the following feedback: combine science with craft or challenges and provide an accessible and relaxed approach to science education attracting children year after year. “Great Learning through experiencing. Every school child needs to visit this excellent place to understand all about earth.” Our Dynamic Earth’s Golden Ticket – 22 Complimentary Annual Passes are awarded to charities and community groups working with disadvantaged children and seniors. So far this year these have delivered The family market is largely comprised of parents with school age children 1,000 visitors from disenfranchised groups which are supported by ODE but also grandparents visiting with school age children remain the most at a cost of £8,000. prevalent visitor groups for ODE. Visitor demographics for the year show the following footprint. Qualifications Delivery The education service has contributed to the establishment of a Science 51% are aged between 18 & 50 Communication Masters course at the University of Edinburgh. ODE was a 12% are teenage, aged between 12 & 17 host organisation for 3 masters student placements in the year. 34% are under the age of 12 4 Evidence for the year shows a strong level of engagement with ODE among REACTIONS TO SCIENCE - PUBLIC LEARNING, KNOWLEDGE AND visitors. Of the 42% that were on a repeat visit to the centre, 25% had ATTITUDES returned to visit within a six month period and 63% had visited more than Analysis of the outcomes of the ENU & Glamis Visitor Surveys demonstrates twice in the past two years. ODE achieves high levels of engagement with visitors who feedback positive responses to the science presented and to knowledge enhancement and attitudinal change. Indeed, 81% of teachers said that they felt that ODE During the year the education service reached 80,900 visits, students, excelled in making the Earth and Environmental Science seem less complex teacher and community participants. Of these, the majority were either from and easier to understand for their