500 Festival, Inc. 2011 IFEA Pinnacle Award Nominations Category #48 – Best Press/Media Kit Entry – 2011 500 Festival Media Guide

Purpose/Objective The objective for creating the first 500 Festival Media Guide was to provide insight and instruction to local, state and national media. With the publication of a media guide, media personnel could find and research helpful information regarding the 500 Festival’s nearly 50 events and programs with one click. The Festival wanted to provide the tools necessary for the media to be motivated to cover the 500 Festival and do it accurately.

Overall Effectiveness In years prior, media outlets and personnel would have to email or phone the 500 Festival office, specifically the Communications Manager, to find answers to basic information. Simple questions regarding event descriptions, credential access, times and locations, staff member information or program descriptions would have to be answered by 500 Festival staffers. The media guide provided a clear, concise overview of the aforementioned topics. Thus, the Communications Manager was relieved of a number of emails and phone calls, therefore, giving them a chance to focus on other obligations as it relates to event operations.

Target Audience The 500 Festival Media Guide was targeted to media outlets and personnel. Whether it was a freelance photographer, a local television station or a national media outlet, the same information was made available for all media contacts. Number of publications, cities, states targeted. The Media Guide is available to media representatives in early spring, to allow reporters enough time to read the information and write pre-event storylines. The longevity of the media coverage continues through mid-June, a couple of weeks after our event season has ended.

Types of Mediums used for Promotion The Media Guide was created and posted online to the 500 Festival website and placed on the “Media Center” page. The benefit of the online Media Guide was that anyone looking for up-to-date information on the 500 Festival could find it there, whether or not they worked for a media outlet.

An email was sent to all state media indicating the Media Guide was available on the website, with a link provided.

Measurable Results: The number of print articles in 2011 was up more than 4% compared to 2010. The circulation of those articles increased more than 9% over 2010. Column inches increased by 49%, meaning larger articles were written in 2011. Areas of significant improvement include Education Program (95% increase), Breakfast at the Brickyard (50% increase), Training Series (45% increase) and Mini-Marathon (12% increase).

This is the first year that we specifically pitched and tracked online media coverage. For example, online coverage would include when the Star posts an article on their website. One benefit of targeting online publications is to reach a larger audience.

The number of TV mentions in 2011 was up 3% compared to 2010.

We targeted more than 350 publications statewide.

Please see media spreadsheet in Supporting Materials section.

Supporting Question:

What did you do to update/change this promotion from the year before? Were your updates/changes successful? Please provide measureable results/examples.

This is the second year that we have created an electronic media Guide. As the previous year, events and programs were described in the Media Guide, Board Members were introduced, maps were provided for the event locations, a mission statement was included and a staff directory was even listed. The Media Guide was posted online to allow anyone the opportunity to learn more about the 500 Festival. The media were a click away from being more informed on the 500 Festival, in the convenience of their own homes or offices, providing ease of participation. The placement of the Media Guide online eliminated potential printing and shipping costs.

For this year, we incorporated many of the details that we still received phone calls about the previous year. We expanded the media credentialing details to help eliminate potential questions. We updated all design and photography to reflect up-to-date experiences with the 500 Festival. We added information on the 500 Festival Corporate Member program, the 500 Festival Legacy Art Project and highlighted what was new for each 500 Festival event or program.

1 2011 Media Guide

2011 Media Guide Outline

Who We Are • Introduction • Mission • Staff & Interns • Board of Directors • Foundation • Festival History

Media Information • Media Contact Information • Credential Guidelines • Social Media • Website Information • Event Schedule

Why We Do It • Community, Economic Impact, Volunteerism, Participation and Business Networking

Programs • Volunteer Program 2 • Education Program • Corporate Member Program • Princess Program • 500 Festival Legacy Art Project • Internship Program

Events • Training Series • Kick-off to May • Mini-Marathon Expo • Mini-Marathon • 5K • Kids’ Day • Rookie Run • Breakfast at the Brickyard • Community Day • Memorial Service • Character Breakfast • Parade • Snakepit Ball

Maps 2011 Media Guide

Introduction Few festivals across the nation can boast they’ve helped shape of life for its citizens and their guests. The majority of 500 a community and touch hundreds of thousands of lives the way Festival events and programs are free to the public to ensure the 500 Festival in Indianapolis, Indiana can. Today, the 500 that everyone can enjoy the excitement of the month of May. Festival is a national celebration that enhances the ® Mile Race with such events as the nation’s largest half- The 500 Festival is directed by a 32-member board of directors marathon, one of the nation’s premier parades and many other consisting of community leaders and chaired by Tom McGowan. exciting programs and events in May. It is supported by 7,000 volunteers and a full-time, year-round staff of 18 professionals. Leading the way is Kirk Hendrix, the The 500 Festival’s signature events showcase the city of 500 Festival President and CEO. Indianapolis to the rest of the world through a myriad of cultural, educational and social events, and draw participation from The journey that started with a handful of civic-minded more than 500,000 people annually. By turning the spotlight individuals has created a history that all Hoosiers can look to on Indianapolis, the 500 Festival contributes to the economic with pride, a sense of involvement and a growing feeling of development of Indianapolis, and it serves to improve the quality community accomplishment.

Mission The mission of the 500 Festival is to advocate and celebrate the spirit, heritage and legacy of the Indianapolis 500.® Through social, cultural and educational events and programs, the 500 Festival enhances the quality of life for all citizens of our communities. 3

Staff Joshua Reichart, Sponsorship Services Coordinator Kirk Hendrix, President and CEO Eric Rowles, Event Manager Terry Powers, Vice Brett Sanford, Event Coordinator President, Operations Carrie Webber, Receptionist/Office Assistant Dana Rantovich, Vice President, Marketing 2011 500 Festival Interns Dave Wilson, Vice President, Kia Arion, Events Kirk Hendrix Corporate Sponsorship Ivan Burch, Ticketing Katie Coffin, Public Relations Colleen Bartel, Princess Program Coordinator Rachael Durbin, Mini-Marathon Megan Bulla, Communications Manager Rachel Friedman, Volunteer/Education Sean Carlin, Sponsorship Manager Maria Keyler, Sponsorship Valerie Grudzien, Program Coordinator Luke Schultheis, Accounting Lindsey Hendren, Event Director Esther Shin, Marketing Margaret Hermanek, Ticketing and Customer Relations Jessica Tooley, Parade Coordinator Pam Klein, Project Coordinator Lindsay Lambert, Program Manager Jen Lowe, Director of Finance Toni Meyer, Parade Event Director 2011 Media Guide

2011 500 Festival Frank Hancock, CEO/Owner, Sport Graphics Board of Directors Cathy Langham, President/Owner, Langham Logistics, Inc. Thirty-two community and business leaders serve on the 500 Festival Board: Connie Lund, Senior Vice President, Corporate Chairman of the Board: Tom McGowan Finance, OneAmerica Financial Partners Vice Chairman: Scott Thiems Patty Martin, Senior Director, Strategy and Secretary: Greg Fennig Operations, Lilly Diabetes, Eli Lilly & Company Tom McGowan Bob McElwain, Executive Vice President and Market Manager, JP Morgan Chase Bank John Ackerman, Managing Director, Cardinal Equity Partners Tom McGowan, President and COO, Kite Companies Gary Aletto, Chief Operating Officer, Bright Kevin McGrath, Chief Operating Officer, Crowe Horwath, LLP Sheet Metal Company, Inc. Natalie Roberts, Vice President, Human Resources Kris Altice, General Counsel, Shiel Sexton Company, Inc. and Public Affairs, Monarch Beverage Company , President and CEO, Indianapolis Sam Sato, President and Chief Merchandising Motor Speedway Corporation Officer, The Finish Line John Boss, Executive Vice President, Aon Paul Sinclair, Partner, Ice Miller Risk Services Central, Inc. Jeff Smith, Operating Partner, Harry & Izzy’s Restaurant Doug Brown, Partner and Senior Vice President, Public Affairs Group, Bose McKinney & Evans LLP Gretchen Snelling, Vice President and General Counsel, Indianapolis Motor Speedway® Dennis Casey, Senior Vice President, Local Business Group, Anthem Blue Cross Blue Shield Jeff Sweet, General Manager, Hilton Indianapolis Justin Christian, President and CEO, BCforward John Talley, President, ProLiance Energy Art Coffey, M.D., Doctor of Cardiology, IU Health Scott Thiems, Executive Vice President, Commercial Banking Division, Regions Bank John Crisp, Senior V.P., Principal, Cassidy Turley Pat Walsh, Executive Vice President, COO 4 Ted Dickman, Regional Managing Partner, BKD, LLC and CFO, Emmis Communications Steven Dwyer, President and CEO, Conexus Indiana Ken Weaver, Chairman, CEO and President, Terry Farias, President and CEO, AAA Hoosier Motor Club Firestone Diversified Products Greg Fennig, Vice President, Supply Chain and Jeff White, President & General Manager, Public Affairs, Indianapolis Power & Light Co. WISH-TV, WNDY-TV and WIIH-TV

500 Festival Foundation The 500 Festival Foundation is a fully-charitable tax deductible. All donations are appreciated. 501(c)3 organization dedicated to generating The Foundation is led by Chairman Jerry Semler, funds in support of the educational and youth Chairman of OneAmerica, and supported by a programming initiatives of the 500 Festival. group of civic leaders. Donations to the 500 Festival Foundation are fully

500 Festival Foundation Board of Trustees Dr. Gene Sease, Chairman, Sease, Gerig & Associates Alpha Blackburn, President & CEO, Blackburn Architects, Inc. Jerry D. Semler, Chairman Emeritus, OneAmerica Financial Partners Mary Clare Broadbent, Chairman, Civic Volunteer Marlyne Sexton, President, Sexton Companies , Chairman of the Board, Indianapolis Motor Speedway® Cindy Simon Skjodt, Civic Volunteer David Kosene, Chairman & CEO, Kosene & Kosene Al Smith, Jr., Vice-Chairman, President, Chase in Central Indiana Connie Lund, Senior Vice President, Corporate Betty Stilwell, Vice-Chairman, President, Finance, OneAmerica Financial Partners Methodist Health Foundation Steven J. Schenck, Vice President, The Schenck Group, Merrill Lynch 2011 Media Guide

500 FESTIVAL HISTORY

YEAR Theme 500 Festival Chairman 500 Festival Queen Grand Marshal

1957 Sam Freeman Lt. Gen. F.W. Arnold 1958 Spectacle of Speed W. Bryan Karr 1959 Freedom…The American Way Howard S. Wilcox Ann Lawrie James 1960 Festival of Firsts Richard Stackhouse Julie Pratt Simmons Gen. David Shoup, USMC 1961 50 Golden Years P. Waldo Ross Diane Hunt Barth Lt. Gen. Joseph W. Kelly 1962 Music, Yesterday and Today Mrs. Frank McKinney Jerilyn Jones Kennedy Gen. Herbert B. Powell 1963 Happy Holidays Robert G. Moorhead Linda Lou Mugg Heflin Lt. Gen. Charles G. Dodge 1964 The Big Fifty Joseph S. Dawson Donna McKinley Frazier 1965 Showtime, USA Margaret Clark Suzanne Devine Sams James “Jimmy” Stewart 1966 150 Years of Progress Robert B. McConnell Sue Helen Harrison Moeschl Walter Cronkite 1967 The Wonderland of Books Kenneth E. Hauck Janice Cruze Bretz Lorne Green, Dan Blocker Michael Landon 1968 The Wonderful World of Art and Music J. Fred Risk Marice E. Littlejohn Rounds Ambassadors from Peru, Bolivia and Equador 1969 The World of Sports Maurel Rothbaum Janet Lee Faires Kendall Manueal Fraga Irlbarne 1970 Moments to Remember Michael G. Schaefer Ann Rachelle Bollei Mummert Edie Adams 1971 International Storybook Clyde L. Peterson Candace Sue Cluster Taylor Hon. George W. Romney Hon. John A. Love Hon. Carl B. Stokes 1972 Those Wonderful Years Fred C. Tucker Jr. Elaine Marie Scher Riggs Phil Harris 1973 Down Memory Lane Charles R. Davis Cynthia Ann Foster Wallace Col. James H. Kasler 1974 Through the Eyes of Children Gene Turner Andrea McCall Lynch Mickey Mouse 1975 The Magic of Music John R. Walsh Kathryn Jane Ball Laesch Peter DePaolo 1976 America Is Jack Lyle Rebecca Ann Tippy and Bob Hope 1977 Funtastic World of Hanna Barbera Walter B. Kirkwood Kathryn Hegg William Hanna and Joseph Barbera 1978 The Wonder of America Set to Music Gene E. Sease Sherri Lynn Kalbrier Roy Clark 1979 It’s a Good Life John B. Smith Carol Ann Orem President Gerald R. Ford 1980 Something Old, Something New Robert C. Hunt Joan Elizabeth Pearson Friendman Mike Douglas 1981 Reflections of Great Moments Marge Tarplee Paula Jayne Peelen Van Gorder Joyce Dewitt 1982 Previews: A Look At Tomorrow David W. Givens Julie Ann Smith Kahn Merlin Olsen 1983 America, You’re Beautiful J. Richard Zapapas Sally Lynn French Wells Joseph Allen 1984 Salute to Heritage Andre B. Lacy Christie Katherine Giles-Polce David Hasselhoff 1985 The Wonderful World of Disney Jerry Semler Jennifer Klumpp Bouwkamp Mickey Mouse 1986 Yesterday, Today and Tomorrow Leonard J. Delehanty Wendy Diane Barth Servies Lt. Col. Jerry L. Ross 1987 Fiesta 500 – In the Spirit of the Zane G. Todd Pamela Jones-Johnson Mario Vasquez Rana 5 Pan American Games 1988 Zoobilee ’88 – Thomas C. Walker Sara Bassett Sullivan Garfield & Jim Davis Saluting the Indianapolis Zoo 1989 The American West: Sidney Weedman Jane Ellen Bizal Enge Gene Autry From the Frontier to the Future 1990 Explorations – Ted Engel Vanessa Lee Baird Norsworthy Vice President Dan Quayle “Journey Through Time” 1991 A Time to Remember – Salute to the James D. Massey Kristen Elaine Raisor Jones A.J. Foyt and 75th Running of the Indy 500 1992 20th Surprise Party – Stephen A. Stitle Mary Jane Troyer Graham Mickey and Minnie Mouse Walt Disney World’s 20 Magical Years 1993 Learning Comes Alive Robert H. Frist Michelle Anne Hausken Larry Bird 1994 Catch A Dream Dennis C. Norman Jennifer Lyn Swanson Goodspeed and Bonnie Blair 1995 A Trip To The Track Tim Worthington Misty Marie Livengood Horsley A.J. Foyt, 1996 Fast Friends Ramon Humke Jamie Danielle Norris Doughty Garfield and Jim Davis 1997 Here’s To The Winners J. Albert Smith Jr Priya Kulkarni Cam Cameron, Bob Davie Joe Tiller 1998 Creating Magic Moments Bill Corley Tricia Healy Dr. David Wolf 1999 Victory Gardens: Mal Applegate Danielle Slone Medal of Honor recipients Celebrating 20th Century Heroes 2000 Back Home Again In Indiana Larry Prible Amanda Burke 2001 Home of Champions Betty Stilwell Kristen Craig Public Safety Officers (IFD, IPD, ISP, MCSD) 2002 One Track Mind Jeff Elrod Lauren Crowner Jim Caviezel 2003 Art In Motion Mary Clare Broadbent Megan McManama Wynonna Judd 2004 Lights, Camera, Traction Howard Shearon Jennifer McConnell Jane Pauley 2005 Accelerate Your Senses Scott Blumenthal Deven Wayman Reggie Miller 2006 Celebrate the Spectacle Al Wurster Tracey Todd Rachael Ray 2007 Spirit And Speed Cindy Simon Skjodt Danielle Sylvester Peyton Manning 2008 Fuel the Dream Charlie Morgan Karle Schaefer Patricia Heaton 2009 Laps, Legends & Legacy: Steve Walker Annie Berning Dick Vitale Honoring the 100th Anniversary of the Indianapolis Motor Speedway® 2010 Embrace the Pace: Connie Lund Brooke Dorsett Butler Bulldogs Honoring the 100th Anniversary of the Indianapolis Motor Speedway® 2011 Miles of Memories: Celebrating Tom McGowan TBD TBD the Most Important Race in History 2011 Media Guide

500 Festival Communications Office 500 Festival, Inc. Media Inquiries should be directed to: 500 Festival Building Megan Bulla, Communications Manager 21 Virginia Avenue, Suite 500 [email protected] Indianapolis, IN 46204 (317) 614-6128 Main Phone: (317) 927-3378 Fax: (317) 614-6164 or

Katie Coffin, PR Intern [email protected] (317) 614-6117

Website News Releases All of the information you need to cover the month of May activities News releases with up-to-date information on all events are posted in Indianapolis can be found at www.500festival.com. Click on the regularly on www.500festival.com. You can visit our website or Press Room tab to access our online Media Center to find all of the register your e-mail address with [email protected] to receive information you need for your coverage of our events and programs. automatic e-mail updates if you are not currently receiving our information. Media Credentials The month of May in Indianapolis is almost here. Social Media We hope you plan on joining us this May, as we Information on all 500 Festival events and programs can be found on appreciate your coverage of the nearly 50 Festival our social media sites. Connect with the 500 Festival on Facebook, events and programs. and YouTube to get the most up-to-date information on our events and programs. Requests for media credentials should be made by filling out an official 500 Festival Credential Request Form from the Editor, News Director or News Assignment 500 Festival Media Access Guidelines Media credentials are required for all 500 Festival events. Editor. This form can be downloaded from the Press Room section of 6 Additionally, the events below have restrictions and require media www.500festival.com. All credential requests need to be submitted by credentials for access to certain areas: April 25, 2011.

Freelance journalists may be asked to submit a printed copy or tape OneAmerica 500 Festival Mini-Marathon, Saturday, May 7. of their most recent coverage. Freelance photographers will be asked Credentials provide you access along the course, not on the course, so to provide photos to the 500 Festival within one week after the event. as to not interfere with the OneAmerica 500 Festival Mini-Marathon or live television coverage of the event. A restricted media zone is provided for working TV media at the finish line, located on the north A media credential does not mean “all access.” Pay close side of New York Street. Reporters and photographers not part of attention to your credential and instructions provided on it. In the live broadcast are not allowed directly in front of the finish line. addition, due to existing contractual agreements, there are 500 Festival media professionals will assist reporters and camera restrictions on live broadcasts of some 500 Festival events crews in obtaining interviews at the finish line. Winners and other (OneAmerica 500 Festival Mini-Marathon and Finish Line 500 elite athletes will be escorted to you. Please do not enter the street Festival 5K; IPL 500 Festival Parade; and Regions 500 Festival without the proper credentials. No vehicles, bicycles, scooters or Snakepit Ball, presented by Cindy & Paul Skjodt). transportation of any kind are allowed on the course.

Media Credential Distribution 500 Festival Breakfast at the Brickyard, presented by ProLiance Media credentials will be distributed at least one week before Energy, May 21. An Indianapolis Motor Speedway® credential will the requested event. Indianapolis area media will receive media grant you access to the Speedway and into the Pagoda Plaza/Chalet credentials through their Editor, News Director or News Assignment area. 500 Festival credentials will provide entry to the Breakfast at Editor. Regional or national media will receive media credentials the Brickyard. directly from the 500 Festival. Members of the media must wear their credentials and carry valid photo identification when covering 500 Festival events. IPL 500 Festival Parade, Saturday, May 28. Media credentials provide access along the parade route, not in the VIP/TV Zone, located on Pennsylvania Street between Michigan and Vermont streets. This area is exclusively for television crews with media credentials designating “TV PRODUCTION.” 2011 Media Guide

IPL 500 Festival Parade Celebrity Access Please direct any questions to Megan Bulla at 614-6128 or Celebrities will be escorted from the Central Library to VERSUS Cable [email protected]. Networks and WISH-TV cameras and reporters for select interviews. Credentialed media will also have an opportunity to interview in Regions 500 Festival Snakepit Ball, presented by Cindy and this zone, but only after the opportunities have been presented Paul Skjodt, Saturday, May 28. Media will not be granted access to BROADCAST RIGHTS HOLDERS - VERSUS Cable Networks and indoors for coverage. Credentials provide an opportunity to WISH-TV. photograph or obtain interviews in a restricted media zone along the red carpet during the star-studded guest arrival in front of the The zone will provide media (one reporter, one photographer from Indiana Roof Ballroom beginning at 6 p.m. TV; one reporter, one print photographer from each publication; and one reporter from radio) an opportunity to capture interviews as celebrities are exiting the bus and moving into the Central Library and while they are walking to their specific Parade vehicle.

The Central Library will provide NO INDOOR ACCESS to any media. Celebrities will continue to be escorted outside for requested interviews and will be completed at the celebrities’ discretion.

Media credentials do not grant any media to travel alongside the Parade route with celebrities, as this area is restricted for TV PRODUCTION crews only – with designated credentials. Crews will not have access in the street along the route at any time. Those with access include only VERSUS Cable Networks and WISH-TV.

2011 500 Festival Event Calendar at a Glance Feb. 12 500 Festival Training Series, presented 7 by OrthoIndy 5K; 8:30 a.m. Mar. 5 500 Festival Training Series, presented by OrthoIndy 10K; 8 a.m. April 9 500 Festival Training Series, presented by OrthoIndy 15K; 8 a.m. May 4 500 Festival Kick-Off to May May 5-6 500 Festival Mini-Marathon Expo May 7 OneAmerica 500 Festival Mini-Marathon; 7:30 a.m. May 7 Finish Line 500 Festival 5K; approximately 7 a.m. May 15 Chase 500 Festival Kids’ Day; Noon – 4 p.m. May 15 Chase 500 Festival Rookie Run; 1 p.m. May 21 500 Festival Breakfast at the Brickyard, presented by ProLiance Energy; 9 a.m. May 25 American Family Insurance 500 Festival Community Day; 9 a.m. – 6 p.m. May 27 500 Festival Memorial Service, presented by Rolls-Royce; Noon May 28 500 Festival Costumed Character Breakfast; 9 – 11 a.m. May 28 IPL 500 Festival Parade; Noon May 28 Regions 500 Festival Snakepit Ball, presented by Cindy and Paul Skjodt; 6 p.m. MAY 29 ;® Noon 2011 Media Guide

Why We Do It. The 500 Festival is a unique community asset. The 500 Festival In September, the Festival earned 23 industry honors delivers community spirit, volunteerism, participation, inclusion, from the International Festival and Events Association entertainment, social connection, business networking and (IFEA), with the OneAmerica 500 Festival Mini-Marathon even health initiatives. Unlike other community festivals, being selected as the industry’s Best Event. it stretches over an entire month. It attracts people of all ages and interests. It engages. It entertains. Foremost, it These recognitions keep the Festival in the forefront not 8 helps shape our community, bringing people together in only during May, but throughout the year for audiences celebration and putting Indianapolis on a world stage. far and wide. We are excited to see what 2011 will bring as we gear up for another magical May! 2011 Media Guide

9

2011 500 Festival Theme So many people are embracing the month of May in Indianapolis each year. Signature events like the IPL 500 Festival Parade Each year thousands of people from around the world embrace and the OneAmerica 500 Festival Min-Marathon showcase the magical month of May in Indianapolis. During this time the city on a world stage and connect the community in large the 500 Festival’s nearly 50 events and programs set the proportions. Nearly 7,000 volunteers give their time and energy pace for the Greatest Spectacle in Racing, The Indianapolis to make the month a success. This May you can celebrate ® 500. The 500 Festival’s 2011 theme is “Miles of Memories: the 500 Festival theme –“Miles of Memories: Celebrating Celebrating the Most Important Race in History.” the Most Important Race in History”– with a month-long roster of events culminating with the 2011 Indianapolis 500® on May 29 at the Indianapolis Motor Speedway.® 2011 Media Guide

500 Festival Volunteer Program The 500 Festival Volunteer Program is behind the success of the 500 Festival events and programs. More than 7,000 volunteers lend a hand throughout the month of May to help execute all the 500 Festival events. Nearly 4,000 volunteers assist with the OneAmerica 500 Festival Mini-Marathon and Finish Line 5K alone. Groups from schools, corporations, public service agencies and local churches are just a few examples of the diverse groups and individuals that comprise this essential team of 500 Festival volunteers.

Every year since 2007, the 500 Festival Volunteer Program has earned a Pinnacle Award for Best Volunteer Program from the International Festival and Events Association (IFEA). Each year, the IFEA recognizes outstanding examples of quality and creativity in the promotional programs and materials produced by its 2,400-member festivals and events around the world. More than 1,500 entries were submitted that year from the world’s top festivals and events.

Media Opportunity: 500 Festival Volunteer Distribution at the 500 Festival Building, April 30 from 10 a.m. – 2 p.m.

500 Festival and Indianapolis 500® Education Program 10 Indiana’s fourth grade students will once again be able to learn more about the 500 Festival and the Indianapolis 500’s® place and importance in Indiana’s rich culture as the 500 Festival and Indianapolis 500® Education Program gears up for its eighth year. Since the inception of the program in 2004, the 500 Festival and Indianapolis Motor Speedway® have served more than 131,000 fourth graders from throughout the state in this free program.

The 500 Festival and Indianapolis 500® Education Program strives to educate and foster creativity in Hoosier fourth-grade students by using the historical, social and economic significances of the 500 Festival, Indianapolis 500® and the thriving motorsports industry of Indiana in the curriculum. This program is packed with information including an Academic Standard-based curriculum, teacher materials, a video and the opportunity for an educational Study Trip to the Indianapolis Motor Speedway® in April and May! This year, nearly 24,000 students will participate in the Education Program, with 9,000 students attending a Study Trip at the Indianapolis Motor Speedway.®

Media Opportunity: Education Program Media Day is scheduled for Tuesday, April 12, at the Indianapolis Motor Speedway® from 8:00 a.m. – noon. Nearly 900 fourth-grade students from elementary schools across Indiana will be visiting the track as part of the Education program. 2011 Media Guide

500 Festival Corporate Member 11 Program, presented by Aon The 500 Festival Corporate Member Program, presented by Aon, places businesses front and center of what truly matters in our community. It provides wonderful members-only business networking, VIP access and numerous perks for employee participation and incentives. Businesses can take advantage of the 500 Festival Festival’s VIP treatment: Visibility, Information and Partnership.

Corporate memberships begin at $1,000. For more information regarding 500 Festival Corporate memberships, please call Pam Klein at (317) 614-6124 or visit www.500festival.com. 2011 Media Guide

500 Festival Princess Program residents of Indiana. Candidates must also be full-time students in a fully-accredited Indiana college or university and maintain This year 33 young women from across Indiana are participating a cumulative grade point average of at least 2.8 on a 4.0 scale. in the 2011 500 Festival Princess Program. As ambassadors ® of the 500 Festival, the 2011 Indianapolis 500 and their The 500 Festival Queen, to be crowned at the 500 Festival hometowns, the princesses attend 500 Festival events and Breakfast at the Brickyard, presented by ProLiance Energy volunteer programs throughout the month of May. In addition, at the Indianapolis Motor Speedway,® will receive a $2,500 the 33 princesses are involved with statewide outreach scholarship. The queen and princesses will also serve as programs of their choosing. Princesses are also present ambassadors for the 2011 Indianapolis 500,® Sunday, May 29. at various Indianapolis Motor Speedway® functions and participate in the Indianapolis 500 Victory Circle celebration. Sponsors of the 500 Festival Princess Program include G.Thrapp Jewelers, WTHR and Indiana Blood Center. 12 This year’s 500 Festival princesses represent 11 Indiana Apparel and accessory providers include Secret Ingredient, colleges and universities and 24 cities and towns across the Indianapolis Motor Speedway® and Vera Bradley. state. The young women were selected from 278 applicants based on communication skills, poise, community and The 2011 500 Festival Princesses, Indiana volunteer involvement, and academic performance. hometown, college or university and area of study are as follows (in alphabetical order): To be eligible for the 500 Festival Princess Program, applicants must be between the ages of 19 and 23, single and legal

Ashlyn Ackerman, Jasper, Stephanie Flint, Petersburg, Butler University Fayeann Hurley, Brownstown, Ball State (Class of 2011), majoring in Architecture (Class of 2012), majoring in Marketing University (Class of 2013), majoring in Nursing Kimberly Bennett, Fishers, Indiana Brooke Gilbert, Shelbyville, Franklin Brandi Jarrett, Kokomo, Butler University (Class of 2011), majoring College (Class of 2011), majoring in University (Class of 2011), majoring in Elementary Education Spanish, International Relations in Marketing and Communications Jennifer Brinn, Lafayette, Butler University Kathleen Groves, Indianapolis, Anne Kaylor, Greenwood, Franklin (Class of 2011), majoring in Early Marian University (Class of 2014), College (Class of 2012), majoring in Childhood/Middle Childhood Education majoring in Religious Ed Applied Mathematics/Health Science Lindsay Condon, Indianapolis, Amanda Haney, Lebanon, Purdue Katelyn Kingseed, Kokomo, Purdue Purdue University (Class of 2012), University (Class of 2011), majoring University (Class of 2012), majoring majoring in Communication in Elementary Education in Elementary Education Katelyn Dapper, Indianapolis, Saint Mary’s Katie Hargitt, Indianapolis, Ball Chelsi Kitchen, Indianapolis, University College (Class of 2012), majoring in Business State University (Class of 2013), of Indianapolis (Class of 2014), Administration and Communication Studies majoring in Telecommunications majoring in Exercise Science Danielle Dickinson, Westfield, Indiana Riley Hoffman, Greenwood, Indiana Laken Kurtz, Muncie, Ball State University (Class of 2011), majoring in University (Class of 2013), majoring in University (Class of 2011), majoring Exercise Science and Elementary Education Pre-Medical Studies – PA concentration in Elementary Education Erin Drew, Carmel, Ball State University Alyssa Hollowell, Roanoke, Purdue University Jenna Langley, Walton, Purdue (Class of 2013), majoring in Nursing (Class of 2014), majoring in Pre-Dental University (Class of 2012), majoring in Agriculture Economics continued Victoria Meyer, New Palestine, Indiana Sharyl Pels, Indianapolis, Purdue University Brooke Shafer, Fishers, Butler University University (Class of 2012), majoring in Nursing (Class of 2012), majoring in Political (Class of 2011), majoring in Marketing Science; Public Relations; Dance Tarah Miller, Alexandria, Ball State University Savannah Teegarden, Anderson, (Class of 2011), majoring in Psychological Lauren Ratcliff, West Lafayette, Indiana Ball State University (Class of 2011), Science and Interpersonal Relations University (Class of 2011), majoring majoring in Telecommunications in Policy Analysis/Legal Studies Christina Nelson, Valparaiso, Butler Whitney Wesley, Gaston, Ivy Tech University (Class of 2011), majoring in Karley Sasso, Winona Lake, IUPUI Community College (Class of 2012), Marketing and Communication Studies (Graduate Student), studying Philosophy majoring in Human Services Alexandra Norman, Zionsville, Taylor Schaffer, Terre Haute, Indiana Allison Wright, Carmel, Butler Purdue University (Class of 2012), State University (Class of 2011), majoring University (Class of 2012), majoring majoring in Public Relations in Communication – Public Relations in Elementary Education

Media Opportunity: Princess Reception, April 30, 4:30 p.m. at the Westin Hotel. Each Princess will address attendees in a 30-second speech on the topic of her choice. Community judges will score this phase of the Queen selection.

500 Festival Legacy Art Project The 500 Festival’s 50th Anniversary Legacy Art Project is located in Celebration Plaza in White River State Park in downtown Indianapolis. This major and permanent art piece titled, “The Tent,” stands 43’ tall and 14’ wide. “The Tent” is a wind activated sculpture and was built from tubular stainless steel. It has nearly 500 panels of polished stainless steel and is painted on the outside with 23 colors of Spraylet environmentally friendly paint. It is dramatically lit by metal halide lights. The 500 Festival Legacy Art Project celebrates the impact the 500 Festival has had on the community. The sculpture is the 500 Festival 13 Foundation’s gift to the community and pays tribute to community and volunteer spirit during the Festival’s first 50 impactful years. The Tent was created by internationally-renowned artist Donald Lipski.

500 Festival Internship Program Each year the 500 Festival hires nine interns to help plan and produce its nearly 50 events and programs. The 500 Festival Internship Program is only offered during the spring semester of the academic year. The internships begin the first week of January and conclude during the first week of June. These dates reflect the fact that all of the heavy event planning occurs during the beginning of the year with all events culminating during the month of May. The 500 Festival Internship Program is designed to allow the intern to experience the month of May in Indianapolis in a new and exciting way.

For more information regarding the 500 Festival Internship Program, please contact Megan Bulla at (317) 614-6128 or visit www.500festival.com. Recruitment for the spring 2012 internships will begin in August 2011. 2011 Media Guide

500 Festival Training Series, presented by OrthoIndy The 500 Festival Training Series, presented by OrthoIndy, is the only official training program for the OneAmerica 500 Festival Mini-Marathon. Participants get to run on part of the actual half-marathon course. Three installments are run over a three-month period while the Training Series’ dates coincide with the 500 Festival training program that is available at www.500festival.com. Along with running on the OneAmerica 500 Festival Mini-Marathon course, runners will have the chance to become familiar with the race’s Bib-timing and scoring devices. Participants do not need to be registered for the Mini-Marathon to enter the Training Series.

What: 500 Festival Training Series When: Feb. 12 (5K), March 5 (10K), April 9 (15K) Where: Begin and end at NCAA Hall of Champions (Media note: This is a new location from previous years.) Cost: Preregistration: 5K: $12, 10K: $14, 15K: $16; Package: $36; On-site: $16, $18, $20; Package: $48

500 Festival Kick-Off to May 14 On Wednesday, May 4, the 500 Festival Kick-Off to May marks the official opening to the month’s events. Nearly 50 annual events and programs occur throughout May that lead up to the nation’s largest single-day sporting event, the Indianapolis 500.® The Kick-Off to May celebration will include food and giveaways to the first 500 guests, live music, pace cars and the 2011 500 Festival Princesses. The opening day event will be located on Monument Circle in downtown Indianapolis. As part of the opening festivities, Indianapolis Mayor Greg Ballard and IMS CEO Jeff Belskus will be present.

What: 500 Festival Kick-Off to May When: Wednesday, May 4, Noon – 1:30 p.m. Where: Monument Circle, Downtown Indianapolis Cost: FREE 2011 Media Guide

500 Festival Mini-Marathon Expo The 500 Festival Mini-Marathon Expo jump-starts the OneAmerica 500 Festival Mini-Marathon weekend for both participants and the general public on May 5 and 6 with interactive activities for all ages and a great selection 15 of exhibitors. Located in Hall I within the Indianapolis Convention Center, it houses the 40,000-plus participants, along with family, fans and guests. Because the Mini-Marathon race packets are not mailed to the participants, all Mini-Marathon and 5K runners/walkers are required to pick up their race packets at the Expo. The packets include the runner’s bib, race number, Bib-timing device, participant shirt and other important information. The Expo is a great opportunity for everyone to enjoy the excitement that builds to the Mini-Marathon on Saturday and provides an opportunity for the general public to learn about the latest in health and fitness gear.

What: 500 Festival Mini-Marathon Expo When: May 5 (4 – 8 p.m.), May 6 (10 a.m. – 9 p.m.) Where: Hall I, Indianapolis Convention Center Cost: Free and open to the public 2011 Media Guide

• Bib-timing and scoring devices OneAmerica 500 Festival Mini-Marathon 16 • Special seeded start areas The 500 Festival kicks off May in a big way with one of • Unique Mini-Marathon medals for all finishers its premier events, the OneAmerica 500 Festival Mini- provided by OneAmerica (plus, the opportunity Marathon. The Mini-Marathon is the nation’s largest half- to purchase an iTaB and engrave your name and marathon, having sold out with 35,000 participants. finishing time for insertion on the back of the medal) • Free commemorative long-sleeve This 500 Festival tradition will commence May 7 and will technical t-shirt to all participants mark the 35th running of the OneAmerica 500 Festival • Continuous music and entertainment along the Mini-Marathon. Within its 35-year history, many stories Mini-Marathon course provided by nearly 80 groups have emerged around the excitement. From • 16 course “Pit Areas” (11 water stations, five Olympian marathon runners, the arrival of international Gatorade stations) as well as water and Gatorade runners, to the family traditions, the OneAmerica 500 Festival at the start and finish areas, all in 13.1 miles Mini-Marathon provides competition and camaraderie. • Athletes and fans are invited to join more than 80 vendors and exhibitors in the two- Race Highlights: day 500 Festival Mini-Marathon Expo • The course for the Mini-Marathon begins near the • Great deals on official race merchandise and running intersection of and West streets, heads apparel, health and fitness information, giveaways west toward the Indianapolis Motor Speedway® and entertainment are all part of the Expo along Michigan Street and does a complete • The Expo is open to the general public lap around the 2.5-mile track before heading • Post Race Party at Military Park from 7:30 a.m. - 2 p.m. back down New York Street to the finish line. For additional details including the race course, public • Ranked as one of the best half-marathons parking options, gear check and more, please visit the by Runner’s World magazine Mini-Marathon online confirmation booklet here. • A flat, fast course that loops the Indianapolis Motor Speedway,® home of the world-famous Indianapolis 500,® Brickyard 400 and Red Bull Indianapolis GP. • Corralled starting area 2011 Media Guide

Course Description: Beginning on Washington Street, The first organizers – Dave Cassidy, Jim Morris, Frank runners and walkers will progress through the streets of McKinney and Bill McGowan – answered Tony Hulman’s downtown Indianapolis. Since the runners will also finish on request to tie the race into the Indianapolis 500® weekend. Washington Street, competitors will loop the famed oval of the The race was organized by American Fletcher National Bank Indianapolis Motor Speedway® as they make the return trip and the Fellowship of Christian Athletes for two years. back to downtown. The exact list of streets is detailed below: AFNB and the Fellowship of Christian Athletes ran the Participants start on Washington Street and take White River Mini-Marathon in 1977 and 1978, bringing in Olympic Pkwy W. Drive to Michigan Street out of downtown, to Holt Road, champion distance runners Frank Shorter and Bill Rogers. to 10th Street and to Main Street in Speedway. Turning on 16th , the ABC-TV sportscaster from Bippus, Street, participants will enter IMS at Gate 2 (the Speedway’s Ind., served as master of ceremonies at the first race. main entrance) and complete one full 2.5-mile lap around the track. Exiting the track at Crossover 5 (behind the turn 2 In 1979, the Mini-Marathon became an official 500 Festival suites), participants will then proceed south on Cagle Street event. The event grew rapidly in the 1980s and even to 16th Street, to Olin, back to 10th Street. There they return to more throughout the 1990s. Today, the OneAmerica 500 White River Pkwy W. Drive to New York Street for the Victory Mile Festival Mini-Marathon is noted as the nation’s largest and finish just east of Blackford Street on New York Street. half-marathon with a field of 35,000 runners and walkers taking to Indianapolis streets the first Saturday in May. History: The popularity of long-distance running in America reached its peak in the and 1980s. Millions of baby- Gary Romesser of Greenwood, Ind., owns the most Mini wins boomers got their exercise jogging, and the Boston Marathon with five first-place finishes and is the only runner to win and New York Marathon were two of the most popular, three years in a row (1983-85). In addition to winning the one-day participant sporting events in the country. Open Division five times, he’s won the Masters Division (over 40) eight times. Also, Janet Cherobon-Bawcom has been The 500 Festival’s first foray into the world of marathons was the female champion three years in a row (2008-10). going to be a bicycle race. When Mini-Marathon planners decided that a May bicycle race might take away from the In 1992, Tom Arnold, then a Carmel resident, ran with neighbor annual Little 500 at Indiana University in Bloomington, the Jim Sapp and became the Mini’s first blind runner to enter the 17 next idea they floated was to sponsor a half-marathon. race. Using a tether system and having Jim shout commands, Tom and Jim trained together and set a goal to finish the Mini in less than two hours. They completed the half-marathon in 1:52.

Awards/Champions: MINI-MARATHON AWARDS Male and Female Categories Division Open Masters Open (age 40+) Grand Masters (ages 50+) 1st Place $3,500 $500 $300 2nd Place $2,000 $300 $200 3rd Place $1,750 $250 $100 4th Place $1,250 $200 5th Place $1,000 $100 6th Place $800 7th Place $750 8th Place $500 9th Place $250 10th Place $100

Wheelchair (Men) Wheelchair (Women) Masters—Wheelchair (Men only) Quad 1st Place $1,000 1st Place $1,000 1st Place $600 1st Place $600 2nd Place $600 2nd Place $600 2nd Place $300 2nd Place $300 3rd Place $400 3rd Place $300 3rd Place $100 3rd Place $100 4th Place $300 4th Place $200 5th Place $200 6th Place $100 2011 Media Guide

The New iTab Fun Facts: Starting in 2011, the 500 Festival is offering 700,000 Paper cups a way for Mini-Marathon and 5K participants 160,000 Safety pins to remember their amazing accomplishment 39,960 20oz bottles of water by ordering an iTaB Medal Insert that fits 4,000 Volunteers neatly and easily into the back of the medal. 80 Entertainment acts Participants can sign up to receive an e-mail on completion of the race to confirm their name and finish What: OneAmerica 500 Festival Mini-Marathon time, then the iTaB will then be engraved and mailed. Learn Where: Downtown Indianapolis more by visiting www.500festival.com/marathon/iTaB.asp. When: Saturday, May 7 – 7:30 a.m. start time Cost: $75 (Early Bird Rate of $55 before Nov. 30)

Mini-Marathon Recycling The 500 Festival provides recycling bins at the end of runners’ services at the OneAmerica 500 Festival Mini-Marathon and throughout Military Park at the 500 Festival Post Race Party. Several food items that will be handed out at the race and the Post Race Party will have recyclable containers. Cardboard, plastic bottles and aluminum cans can all be placed in the royal blue recycling bins. Aquafina and Waste Management have a partnership to supply the dumpsters and collect and sort the recycled items.

Mini-Marathon Media Opportunities: May 6 500 Festival Mini-Marathon Expo. Inside the Indianapolis Convention Center, Hall I from 10 a.m. – 9 p.m., May 2-5 Tent set-up in Military Park. 9 a.m. American Tent 100 S. Capitol Ave., Indianapolis and Awning will be setting up the Mini-Marathon and 5K’s Post May 6 Medical Move-In. 9 a.m. Indiana National Guard. Race Party. Military Park. Set-up for the 500 Festival Post Race Party 18 May 5 500 Festival Mini-Marathon Expo. Inside the May 6 Building of Mini-Marathon’s finish line structure. New Indianapolis Convention Center, Hall I from 4 – 8 p.m., 100 S. York Street, 6 p.m. Capitol Ave., Indianapolis 2011 Media Guide

Finish Line 500 Festival 5K The 2011 Finish Line 500 Festival 5K takes place on May 7. Start time is slotted for 7 a.m. and will use the same start line and finish line as the Mini. The Finish Line 5K carries a 56-minute time limit for competition. The 19 race begins near the Indiana State Museum and travels along Washington Street until White River Parkway and continues north to Michigan Street. Runners will take a right on Michigan Street, right on Porto Alegre Street, right on Limestone Street, left on New York Street, left on Lansing Street, right on Beauty Street then left on New York Street to finish at Military Park.

Runners and walkers in the 5K receive many of the same benefits as the participants in the Mini-Marathon. Benefits include water station (pit area), entertainment along the course, a complimentary opening day ticket for the Indianapolis Motor Speedway,® a 2011 Finish Line 500 Festival 5K short-sleeved technical T-shirt and access to the Post Race Party.

What: Finish Line 500 Festival 5K When: Saturday, May 7, 7 a.m. Where: Downtown Indianapolis Cost: $35 (Early Bird Rate of $30 before Nov. 30) 2011 Media Guide

Chase 500 Festival Kids’ Day The Chase 500 Festival Kids’ Day provides more engaging family fun during the Month of May. Standing as the state’s largest FREE outdoor festival for kids, entertainment is spread across downtown Indianapolis. Families will have the opportunity to participate in mini-car racing, race-themed arts and crafts, face painting, clowns, food and more.

Entertainment will include a special appearance by Jake from the original animated series “Jake and the Never Land Pirates.” Additional entertainment includes performances by some of the best local acts and music, games, and prizes hosted by the Radio Disney Road Crew. Additionally, everyone will leave a winner as over 10,000 prizes will be given away throughout the day from dozens of exhibitors around Monument Circle. Come out and enjoy a family-fun-filled day, because the best part of Kids’ Day is…it’s FREE!

What: Chase 500 Festival Kids’ Day When: Sunday, May 15, Noon – 4 p.m. Where: Monument Circle; Downtown Indianapolis Cost: FREE, open to the public

20 Chase 500 Festival Rookie Run As part of the Chase 500 Festival Kids’ Day, all kids ages three to 12 are invited to join in for the Chase 500 Festival Rookie Run. It is a non-competitive fun run where everyone goes away a winner. The Rookie Run is a great way for kids to stay physically fit. Kids aged three to five will run a two-block course, runners aged six and seven will race a 1/5- mile course, while runners aged eight to 12 will run the 1/3-mile course. The race takes place on Ohio and Meridian streets, just north of Monument Circle. All participants will receive a goodie bag, a runner’s bib with the number 1 and a finisher’s medal – just like the Mini-Marathon participants.

What: Chase 500 Festival Rookie Run When: Sunday, May 15, 1 – 3 p.m. Where: Ohio Street and Meridian Street Cost: FREE 2011 Media Guide

Breakfast at the Brickyard, presented by ProLiance Energy The annual 500 Festival Breakfast at the Brickyard, presented by ProLiance Energy, gives numerous opportunities to families and friends to enjoy a morning at the famous Indianapolis Motor Speedway.® The agenda consists of a hearty breakfast, 21 the chance to see the 2011 500 Festival Queen crowned, as well as taking a lap around the famed oval in your vehicle and touring the garages. The guest speakers for 2011 will be Indianapolis 500® winners (1974, 1976, 1980) and Rick Mears (1979, 1984, 1988, 1991). The remainder of the day will include experiencing Pole Day qualifying for the 2011 Indianapolis 500.®

Rick Mears Johnny Rutherford What: 500 Festival Breakfast at the Brickyard, presented by ProLiance Energy When: Saturday, May 21, 9 a.m. Where: Indianapolis Motor Speedway Plaza Pavilion Cost: $60 per ticket

Media Note: Last year, 70 Indiana mayors attended the 500 Festival Breakfast at the Brickyard, presented by ProLiance Energy.

Media Opportunity: Each year the 500 Festival Princess Program selects 33 young Indiana women to represent the 500 Festival and the Indianapolis Motor Speedway.® The group of 33 was narrowed down from 278 applicants, and during the Breakfast at the Brickyard, one of the 33 ambassadors will be crowned as the 500 Festival Queen. The process consists of two weekends of interviews which narrow the group to 33 princesses. Once the princesses are chosen, they will be required to attend a Princess/Director Reception which includes a public speaking competition. In April, the girls have final interviews for Queen and, finally, they will participate in an outreach program, taking the 500 Festival and Indianapolis Motor Speedway® back to their hometowns and communities. 2011 Media Guide

American Family Insurance 500 Festival Community Day The American Family Insurance 500 Festival Community Day gives people the 22 opportunity to drive their vehicle on the famed Indianapolis Motor Speedway® oval. In addition to driving on the track, visitors may tour the IndyCar car transport trailers, visit Pit Lane, check out the vintage cars on display, get autographs from Pro Series drivers and past champions, plus much more. Gather your pit crew and compete to become champions in the Media Competition – win bragging rights for the year and money to donate to the charity of your choice. Plus, admission to Community Day includes admission to the Indianapolis Motor Speedway Hall of Fame Museum.®

What: American Family Insurance 500 Festival Community Day When: Wednesday, May 25, 9 a.m. – 6 p.m. Where: Indianapolis Motor Speedway® Cost: $7/person; Kids six & under free; available at Gate #2 or Gate #10

LAP THE TRACK: Enter gate #10 off 30th Street to drive your car around the track.

Media Note: American Family Insurance 500 Festival Community Day pins are always a hit. Last year, more than 3,000 collector pins were distributed to fans of the 500 Festival and the Indianapolis Motor Speedway.®

Media Opportunity: The Media Pit Stop Competition gives local TV and radio stations the chance to compete for the title “Fastest Pit Crew” and earn money for the charity of their choice. 2011 Media Guide

500 Festival Memorial Service, presented by Rolls-Royce

General Peter W. Chiarelli (KER-el-EE) will be the featured speaker at the 500 Festival Memorial Service, presented by Rolls-Royce. Chiarelli is currently the 32nd Vice Chief of Staff of the U.S. Army. In his previous assignment, he was the Senior Military Assistant to the Secretary of Defense. Throughout his career, General Chiarelli has served in Army units in the United States, Germany and Belgium. He has commanded at every level from platoon to corps.

A native of , Washington, General Chiarelli is a distinguished military graduate of Seattle University. He holds a Masters of Public Administration from the University of Washington, and a Masters of Arts in National Security and Strategy from Salve Regina University. He has commanded a motorized infantry battalion and an armor brigade at Fort Lewis, Washington; served as the Assistant Division Commander for Support in the 1st Cavalry Division at Fort Hood, Texas; commanded the 1st Cavalry Division at Fort Hood, Texas; and in Iraq during Operation Iraqi Freedom; and commanded Multi-National Corps-Iraq.

Two days before the 33 drivers in the 2011 Indianapolis 500® compete for the world’s largest single-day sporting event, thousands will assemble in downtown General Peter W. Chiarelli Indianapolis for a traditional Memorial Service. Family and friends will gather to honor the courageous men and women who made the ultimate sacrifice while serving in the Armed Forces in the fight to protect our freedom.

The 500 Festival Memorial Service, presented by Rolls-Royce, will include the Joint Services Color Guard presentation of colors and performances by the Indiana 23 National Guard’s 38th Infantry Division Band and the Capital City Chorus. In addition, a wreath-laying ceremony, dedicated to the memory of all Hoosiers in all wars and conflicts who sacrificed their lives in defense of our nation, will take place while the names of those Indiana servicemen who have fallen within the past year are read aloud.

As part of a military funeral Cortège, a special horse-drawn caisson, presented by the Military Department of Indiana Ceremonial Unit, will symbolize Army soldiers who accompany the remains of the deceased to the gravesite. The rider less horse represents the fact that the deceased have fallen and the warrior will not ride again. A ceremonial flyover will conclude the service.

What: 500 Festival Memorial Service, presented by Rolls-Royce When: 27 May, 1200 hours Where: North steps of Sailors’ & Soldiers’ Monument; Downtown Indianapolis Cost: FREE, open to public

Parking: Free meter parking will be available within a one-mile radius of Monument Circle in downtown Indianapolis.

Media Note: The Gold Star Family Ceremony, not permitted for media, will be held on the 10th floor of the Columbia Club. The ceremony is in honor of our Indiana heroes who have fallen in battle within the past year. The ceremony invites families to honor the life of their fallen family member and reflect on the ultimate sacrifice they gave to their country. 2011 Media Guide

IPL 500 Festival Parade One of the original events produced by the 500 Festival, the IPL 500 Festival Parade has grown to be one of the signature events held in the United States each year. The 500 Festival Parade is the only 500 24 Festival event that has taken place every year, beginning in 1957. Held on May 28, the eve of the Indianapolis 500,® 300,000 spectators from around the country will line the streets of Indianapolis for one of the nation’s premier parades, alongside the Pasadena Tournament of Roses and the Macy’s Thanksgiving Day Parade.

The IPL 500 Festival Parade allows all spectators to witness the pageantry and larger-than-life floats that light up the streets of downtown Indianapolis. Well-known celebrities, costumed characters, marching bands, patriotic units, specialty units, spectacular floats and giant helium balloons will fill the streets to celebrate the world’s largest single-day sporting event, the Indianapolis 500.®

On top of the balloons and floats, the continuing tradition includes all 33 Indianapolis 500® drivers to serve as honorary grand marshals. The 2010 Grand Marshal was Butler University coach Brad Stevens and the Butler Bulldogs men’s basketball team. 2011 Media Guide

Past Grand Marshals include: Parade History 1957 Lt. Gen. G. W. Arnold It began in 1957 with four men who recognized the need to 1958 None create a special event preceding the Indianapolis 500® Mile 1959 None . 1960 Gen. David Shoup, USMC Race. The 500 Festival Committee felt the project should be 1961 Lt. Gen. Joseph W. Kelly a civic-oriented, annual activity keyed to the 500 Mile Race. 1962 Ge. Herbert B. Powell The deadline to complete all the needed details for such an 1963 Lt. Gen. Charles G. Dodge undertaking was set in stone to be up and running within 1964 None 60 days. It was a mighty task, but where there was a will, 1965 James Stewart 1966 Walter Cronkite there had to be a way. The “dream-makers” conceived the 1967 Lorne Green, Dan Blocker, Michael Landon name “500 Festival” and charted the steps they felt would 1968 Ambassadors from Peru, Boliva, and Equador be needed to launch the project. For the first Festival, only 1969 Manueal Fraga Iribarne a parade, a ball and a square dance were planned. 1970 Edie Adams One of the three original events produced by the 500 1971 Hon. George W. Romney, Hon. John A. Love, Hon. Carl B. Stokes 1972 Phil Harris Festival, the Parade, has grown to be one of the signature 1973 Col. James H. Kasler events in the U.S. each year. The IPL 500 Festival Parade 1974 Mickey Mouse consistently ranks among the nation’s top three parades, 1975 Peter DePaolo among the Pasadena Tournament of Roses Parade and 25 1976 Tony Hulman & Bob Hope the Macy’s Thanksgiving Day Parade in New York City. 1977 William Hanna & Joseph Barbera 1978 Roy Clark 1979 President Gerald R. Ford The first year, both the parade and the ball were held on the 1980 Mike Douglas same evening at 7 p.m., the night before the race. Units of 1981 Joyce Dewitt the parade included nearly every high school band in the 1982 Merlin Olsen Indianapolis area, the Purdue University Marching Band, 1983 Joseph Allen 1984 David Hasselhoff various marching units and clowns from the Murat Temple, 1985 Mickey Mouse the Indianapolis Police Department Motorcycle Drill Team, the 1986 Lt. Col. Jerry L. Ross Culver Military Academy Black Horse Troop, marchers from the 1987 Mario Vasquez Rana Guard’s 38th Division and other local military organizations, 1988 Garfield & creator Jim Davis 20 floats and all 33 pace cars. Actress Cyd Charisse, wrapped 1989 Gene Autry 1990 Vice President Dan Quayle in ermine, and Hugh O’Brien, television’s “Wyatt Earp,” 1991 A.J. Foyt & Mary Fendrich Hulman perched on the backs of convertibles and waved to a crowd 1992 Mickey & Minnie Mouse of more than 150,000 people lining the parade route. 1993 Larry Bird Today’s Parade is made up of more than 80 entries, including 1994 Mario Andretti & Bonnie Blair celebrities, race car drivers, floats, bands, balloons and 1995 A.J. Foyt, Rick Mears, and Al Unser 1996 Garfield & creator Jim Davis special units. The journey that started with a handful of 1997 Cam Cameron, I.U. - Bob Davie, Notre Dame - Joe Tiller, Purdue civic-minded individuals has created a history that all 1998 Dr. David Wolf - NASA Astronaut Hoosiers can look to with pride, a sense of involvement 1999 Medal of Honor Recipients and a growing feeling of community accomplishment. 2000 Jim Nabors 2001 5 Public Safety Agencies 2002 Jim Caviezel- Actor & 2002 Indy 500 Pace Car Driver Media Opportunity: Each year dozens of families start off 2003 Wynonna Judd Parade morning by attending the 500 Festival Costumed 2004 Jane Pauley Character Breakfast. This year, guest appearances will 2005 Reggie Miller-Indiana Pacer legend be made by Scooby-Doo and Shaggy and Yogi Bear and 2006 Rachael Ray Boo-Boo. Those interested can attend the event held at 2007 Peyton Manning - Indianapolis Colts Quarterback 2008 Patricia Heaton the Hilton Indianapolis at 9 a.m. For $27, participants 2009 Dick Vitale will receive a full breakfast and one IPL 500 Festival 2010 Butler University coach Brad Stevens and Parade ticket with a reserved bleacher seat. the Butler Bulldogs men’s basketball team 2011 Media Guide

26 Regions 500 Festival Snakepit Ball, presented by Cindy and Paul Skjodt On the eve of the 2011 Indianapolis 500,® the annual Regions 500 Festival Snakepit Ball, presented by Cindy & Paul Skjodt, will commence to continue the race-eve tradition. The black-tie affair includes red carpet arrivals by celebrities in town for race weekend and special VIP guests. Dinner and dancing will round out the celebration. Entertainment will be provided by American rock band REO Speedwagon. The group has sold 22 million albums in the U.S. and 40 million albums around the globe, including a string of gold and platinum records and international hit singles that dominated the charts during the 70s and 80s. Dinner will be served at 7 p.m., while dancing will take place throughout the night. This event is the place to be seen the night before the Greatest Spectacle in Racing!

What: Regions 500 Festival Snakepit Ball, presented by Cindy & Paul Skjodt When: Saturday, May 28, 6 p.m. Where: Indiana Roof Ballroom; Downtown Indianapolis Cost: Call (317) 927-3378 for information

Media Opportunity: Red carpet arrivals begin at 6 p.m., and that will be the only media opportunity. Media is not permitted inside the event.

Media Note: This year marks the 30th Anniversary of REO Speedwagon’s Hi Infidelity, the group’s most commercially successful album, which was the best- selling rock album of 1981, selling more than 10 million copies and charting four Top 40 hits in the U.S. including the smash #1 single, “Keep On Loving You.” 2011 Media Guide Maps

27 2011 Media Guide

Maps Port-o-lets Springhill Inn Springhill Courtyard/ Port-o-lets & Suites Ask Post Party Race Me Museum Hotel Parking Garage Indiana State 1 Finish Line Staging for START Fairfield Inn Corrals: Pref. A, B, C, Staging 5K Elite & Suites & D Maryland St. Maryland Ask Me Pref. 5K 2 Runner Services St. Francis Pre-Race Supplies 5K Eiteljorg Port-o-lets Victory Field Victory JW Marriott Ask Me Ask Me 5K Ambulance 3 4 West St. Runner Services NOTE: Walkway will close at 7:00 AM Ask Me Walkway FedEx Ask Me Runner Services E Gear Check 5 Water Port-o-lets Staging Medical 6 State Parking Garage F State Building Office Washington St. Ask Me G 7 Indiana Convention Center Ohio St.Ohio H State Building Office I Water Ask Port-o-lets Me New York St. Robert Orr Plaza Orr Robert Ask 8 Walkway Me

Missouri St. J Ask Me 9 Marriott NOTE: Walkway will K 10 close at 7:00 AM 28 L M Alley 11 N Westin St. Francis Pre-Race Supplies Ask Me O Ask Me Port-o-lets 12 Walkway P Senate Ave. Ask Me Ask Me Q Water 13 NOTE: Walkways will close at 7:00 AM 14 R State Capitol Headquarters Commons Capitol Start Line Area Start Simon S Mini-Marathon Start: 7:33 a.m. Mini-Marathon Start: T Wheelchair Start: 7:30 a.m. Wheelchair Start: May 7, 2011 5K Start: 7:00 a.m. 5K Start: 15 16 U Ask Me Ask Me Walkway Port-o-lets Ask Me Ask Me Capitol Ave. V Ambulance 18 17 W Hyatt Ballroom Indiana Roof X Y Embassy Suites Z 20 19 Ask Me Ask Me

Illinois St. 2011 Media Guide Maps

7 W

6 W Mini-Marathon Route 8 16th & Cagle - 8.8 miles W First Wheelchair - 8:02 am First Runner - 8:15 am May 7, 2011 16th Street 9 Last Walker - 10:37 am W 10th & Olin Ave - 9.6 miles First Wheelchair - 8:05 am First Runner - 8:19am W.R.P.W.Dr & 10th St. - 11.4 miles Last Walker - 10:56 am First Wheelchair - 8:11 am

16th & Gate 2 - 5.8 miles Olin Ave First Runner - 8:27 am First Wheelchair - 7:51 am Last Walker - 11:28 am

Main Street First Runner - 8:01 am 5 Last Walker - 9:47 am Finish Line Holt Rd

Belmont Blackford & New York - 13.1 miles

10th St. Ave Tibbs First Wheelchair - 8:19 am First Runner - 8:34 am Last Walker - 11:59 pm 4 W 10 11 W 29 W W.R.P.W. & New York - 12.1 miles First Wheelchair - 8:16 am First Runner - 8:31 am Holmes

Belmont Last Walker - 11:41 pm Tibbs Ave Tibbs 2

Holt Rd Michigan Michigan N 3 W W Finish W 12 New York Street

Post W Meridian St. Race Monument Circle Washington St. & W.R.P.W. Dr. Party

Holt & 10th - 4.0 miles Michigan & Tibbs - 3.0 miles West 1.0 miles W First Wheelchair - 7:41 am Indianapolis Washington First Wheelchair - 7:45 am First Wheelchair - 7:33 am ZOO First Runner - 7:52 am First Runner - 7:48 am First Runner - 7:38 am

Last Walker - 9::15am Last Walker - 8:57 am Last Walker - 8:21 am Dr. W. Pkwy River White START 1 Wheelchairs 7:30 am W = Water Stop / First Aid = Gatorade Runners/Walkers Port-o-lets * 7:33 am Last Participant *Excluding Indianapolis Motor Speedway 8:03 am 2011 Media Guide

Maps

Porto Alegre St. Michigan St. May 7, 2011 7AM Beauty Ave.

White River Pkwy West Lansing St.

New York St. 30 Post Race Party

Washington St. 2011 Media Guide

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Ohio Street Rookie Run Riley Hospital for PPG Porter Paints N8 N11 Children Health Pit Pagoda Plaza N7 N10 SMB Concessions N2 Indiana National Guard E1 N6 Dippin Dots N3 ING Rock Wall E2 Yogi & Boo Boo Picnic Area Hoosier Catering N4 Face Painting E3 N5 Combs Kettle Korn N5 Smurfs TBD E4 N4 American Red Cross N6 Head Start E5 Exhibitor Map Red Cross ER Vehicle N7 IFD Fire Truck E6 Rookie Run Lost Kids N8 Boy Scouts E7 May 15, 2011 Riley Hospital N9 Tip the Punk E8 N3 Team In Training N10 Fire Truck Inflatable E9 N2 N9 Managed Health Sol. N11 Kids' BMV Inc. E10 Chase RR Finisher Photos N12 PPG Porter Paints E11 C33 C1 C32 J. Murphy’s Italian Ice N13 Wellpoint C2 Riley Hosptial for Children Health Pit C31 Tower C3 C30 Colts C4 Brickyard Way Winners’ Circle Colts in Motion/Mascot Winners’ Circle C29 Indy Parks Trailer C1 C5 Van/QB Challenge W2 Indy Parks Youth Sports C2 Vehicle Colts Kids’ Club W3 C28 port-o-lets Indy’s Child C3 C6 Fashion Bug W4 Brighthouse Networks C4 Illinois St. IllinoisSt. C10 C27 Safe Kids TBD W5 Cameron the Caterpillar C5 Colts Inflatable Bounce W6 C7 C11 Little Racers Playzone C6 C26 WTLC 106.7 Radio W7 Morphy Inflatable C7 WHHH-FM W8 Lost Kids / Military C10 W5 W4 W3 W2 E1 E2 E3 E4 E5 E6 Small Smiles W9 Red Cross First Aid C11 Dippin Colts Bungee Run W10 Indianapolis Zoo C12 31 Dots N Hoosier Catering W11 Indianapolis Colts Brickyard Way PPG Porter Paints Pagoda Plaza 93.1 WIBC C13 College Choice 529 C14 W6 W7 W8 W9 W10 W11 Dippin’ E11 E10 E9 E8 E7 AAA Hoosier Motor 1070 AM The Fan C15 Dots Club Gasoline Alley Hugabug Entertainment C16 G G Chevy Pace car Photos S1 B 105.7 C17 C12 Chevrolet S2 Great Clips C18 port-o-lets Kite Realty Childrens Bereau S3 TBD C19 C13 Entertainment C24 Indy Lego Club S4 Little Racers Track C20 Stage Kids BMV 1 S5 Kite Realty C21 C14 WFMS Karaoke S6 Stage Meet & Greet C22 C15 WFMS Super Studio S7 Radio Disney C23 Wastewater tank C16 C23 Circle IMCPL Bookmobile S8 Exploration Area C24 IndyCar S9 Mable On the Move C26 C17 C22 Theatre IndyCar Spray Tattoo S10 Lewis Bakeries C27 S12 Indpls. Fire Dept. C28 C18 C21 C19 C20 IndyCar Show Car S13 IFD Trailer C29 Emmis S1 S14 AAA Hoosier Motor Club S14 500 Festival Princesses C30 S2 500 Festival Parade Tix C31 S13 i94 Radio C32 S3 IPL WTHR Channel 13 C33 S12 S4 red = needs electricity port-o-lets Ice container G G = generator S5 S10 S6 S9 S7 S8 AAA Hoosier Motor Club Gasoline Alley Hoosier Motor Club Gasoline AAA 2011 Media Guide

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Walnut May 15, 2011

Course Map Meridian North

Michigan

Allegheny St 1/3 Mile Turn Age 10-12: 2:50p.m. Age 8-9: 2:35 p.m. Vermont Time Tippecanoe St 1/5 Mile Turn 32 Age 7: 2:15 p.m. Schedule Age 6: 2:00 p.m. 1:00 p.m. New York Short Loop Age 3 Short Loop Age 5: 1:40 p.m. Age 4: 1:20 p.m. 1:20 p.m. Age 4 Short Loop Start/Finish Age 3: 1:00 p.m. Line 1:40 p.m. Ohio Registration & Age 5 Short Loop Packet Pick-up 2:00 p.m. Age 6 1/5 Mile

2:15 p.m. Age 7 1/5 Mile 2:35 p.m. Circle Age 8-9 1/3 Mile 2:50 p.m. Ages 10-12 1/3 Mile

Map by: 500 Festival Last Updated: 11-18-10 2011 Media Guide

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