Company Overview
Total Page:16
File Type:pdf, Size:1020Kb
Organizational Review PREPARED FOR: Michael Smith, Interim AD January 2, 2014 www.CollegiateConsulting.com 3101 Towercreek Parkway, Suite 175, Atlanta, GA 30339 Collegiate Consulting Report TABLE OF CONTENTS EXECUTIVE SUMMARY ............................................................. 3 RECOMMENDATIONS SUMMARY .............................................. 7 INSTITUTIONAL OVERVIEW ..................................................11 FLORIDA A&M UNIVERSITY ATHLETICS .................................12 MID-EASTERN ATHLETIC CONFERENCE ..................................13 Overview .............................................................................................. 13 Institutional Statistics ............................................................................. 14 Sport Sponsorship .................................................................................. 15 Competitiveness .................................................................................... 18 Travel Analysis ...................................................................................... 19 SOUTHWESTERN ATHLETIC CONFERENCE ..............................21 Overview .............................................................................................. 21 Institutional Statistics ............................................................................. 21 Sports Sponsorship ................................................................................ 23 Competitiveness .................................................................................... 26 Travel Distances .................................................................................... 26 PEER GROUP ..........................................................................28 Institutional Statistics ............................................................................. 28 Competitiveness .................................................................................... 29 EFFECTS OF ATHLETICS .........................................................30 FOCUS GROUPS ......................................................................31 CONFERENCE LANDSCAPE ......................................................33 ATHLETIC EXPENSES .............................................................35 Mid-Eastern Athletic Conference ............................................................... 35 Southwestern Athletic Conference ............................................................ 36 Peer Group ............................................................................................ 38 STAFFING & SALARIES ..........................................................41 Coach Staffing ....................................................................................... 41 Administrative Staffing ........................................................................... 43 Coaching Salaries ................................................................................... 46 Administration Salaries ........................................................................... 50 FINANCIAL AID .....................................................................53 ACADEMIC PERFORMANCE .....................................................55 Academic Progress Rate .......................................................................... 55 Federal Graduation Rate ......................................................................... 56 SOURCES OF REVENUE ...........................................................58 1/2/2014 Collegiate Consulting Page 1 This document contains proprietary and confidential information. No part of this document may be reproduced or disclosed to a third party without written consent from Collegiate Consulting. Collegiate Consulting Report Mid-Eastern Athletic Conference ............................................................... 58 Southwestern Athletic Conference ............................................................ 60 Peer Group ............................................................................................ 61 TICKET SALES ........................................................................63 GAME GUARANTEE .................................................................70 MEDIA RIGHTS/CORPORATE SPONSORSHIP .........................74 LICENSING ............................................................................77 DEVELOPMENT .......................................................................80 Phase One ............................................................................................. 80 Athletic Campaign .................................................................................. 88 Booster Club Compliance ........................................................................ 96 DEPARTMENT ORGANIZATION ............................................. 100 FACILITIES .......................................................................... 107 Facility Evaluation ................................................................................ 107 Immediate Facility Needs ...................................................................... 114 Facility Benchmarking ........................................................................... 114 PRO FORMA ......................................................................... 127 Scholarships ........................................................................................ 127 Sports Operating Budget ....................................................................... 127 Administration Operating Budget ........................................................... 128 Administration Salaries ......................................................................... 128 Coaching Salaries ................................................................................. 130 APPENDIX A: THE FLUTIE EFFECT ........................................ 132 APPENDIX B: FLORIDA GULF COAST UNIVERSITY RIDES THE WAVE TO NATIONAL PROMINENCE ...................................... 134 APPENDIX C: HBCU FUNDRAISING: NO LONGER BUSINESS AS USUAL .................................................................................. 138 APPENDIX D: PRINCIPLES OF INSTITUTIONAL CONTROL AS PREPARED BY THE NCAA COMMITTEE ON INFRACTIONS ..... 141 APPENDIX E: COLLEGIATE CONSULTING STAFF ................... 147 1/2/2014 Collegiate Consulting Page 2 This document contains proprietary and confidential information. No part of this document may be reproduced or disclosed to a third party without written consent from Collegiate Consulting. Collegiate Consulting Report EXECUTIVE SUMMARY Florida A&M University (FAMU) retained Collegiate Consulting to conduct an operational review of its current athletic department. The project consisted of an evaluation of facilities, assessment of external relations and review of the current organizational structure. Florida A&M University, a member of the Mid-Eastern Athletic Conference, sponsors 16 sports – eight men’s and eight women’s. Collegiate Consulting benchmarked FAMU to several groups, including: • Mid-Eastern Athletic Conference • Southwestern Athletic Conference • Group of peers identified by the University The data used in this report was provided by several sources, including the National Collegiate Athletic Association (NCAA), the National Center for Education Statistics, the Equity in Athletics Data Analysis, Google Maps, the Division I Athletic Directors Association and individual institutions’ websites. The Mid-Eastern Athletic Conference (MEAC) was founded in 1971 and has evolved into a premier Division I conference for historically black colleges and universities. The MEAC currently offers 16 championships for the same sports sponsored by FAMU. The MEAC includes nine public institutions with an average total enrollment about half of FAMU’s with the conference averaging 6,115 total students. Less than half of the programs in the conference earned points in the 2012-13 Directors’ Cup. On average, MEAC members are almost 700 miles away from Tallahassee. The Southwestern Athletic Conference (SWAC) was created in 1920 and is the other premier conference to feature HBCUs. The conference sponsors 18 championship sports – eight men’s and 10 women’s. The women’s sports not sponsored by FAMU are golf and soccer. All universities are public, yet the average total enrollment is less than half of FAMU’s. Only five programs in the SWAC earned any points in the Directors’ Cup. SWAC members are 518 miles from Tallahassee on average. Florida A&M University’s peer group is Appalachian State, Coastal Carolina, Eastern Kentucky, Georgia Southern, Sam Houston State, Tennessee State and Central Arkansas. All universities are comparable in enrollment size with FAMU. All members of the peer group except for Tennessee State earned points in the Directors’ Cup. Since 2011, the collegiate athletics landscape has witnessed significant movement. There have been discussions about movement for several HBCUs, either to other conferences or other levels of Division I. During Collegiate Consulting’s visit to the FAMU campus, movement to the SWAC was mentioned several times. Conversations with the SWAC should commence, as the transition would decrease travel costs by about 30%. 1/2/2014 Collegiate Consulting Page 3 This document contains proprietary and confidential information. No part of this document may be reproduced or disclosed to a third party without written consent from Collegiate Consulting. Collegiate