solutions guide 2014 Northeast Ohio Media Group
Same trusted brands, all under one roof Northeast Ohio Media Group is a digitally focused media company that operates
It’s more convenient than ever to do business with us. Clients now have cleveland.com and one point of contact for advertising in any of our three brands. We pride publishes Sun News. ourselves on the ability to provide customized solutions to our clients based on their individual needs and goals. We create content for, and Flexible. represent The Plain Dealer, Responsive. Sun News and cleveland.com One-stop shop. for all multimedia advertising sales and marketing. Together with the Plain Advance Local Dealer Publishing Co., Northeast Ohio Media Group is part of Advance Local, one of the largest we are the #1 source of media groups in the U.S. reaching more than 30 million consumers through its 12 local news and information websites and more than 30 newspapers. news and information in Advance Local’s combined websites rank in the top 10 nationally in Northeast Ohio, serving comScore’s General News category, which includes sites such as more than 1.2 million Yahoo News, CNN and NBC. local readers in print Through its local media groups and Advance Digital affiliates, Advance Local is a leader in the development of innovative and effective advertising and online. solutions across current and emerging media platforms for local, regional and national advertisers. Advance Local is part of Advance Publications, along with Condé Nast, Parade Media Group, Fairchild Fashion Group and American City Business Journals.
Source: Scarborough Cleveland 2014 r1, comScore April 2014
2 neohiomediagroup.com successYour Partner In
Make our audience your audience
At Northeast Ohio Media Group, we don’t sell products. We sell audience. We pride ourselves on having the largest reach of any media source in Northeast Ohio. With the largest newspaper and the number one website for news and information in the state of Ohio, along with a vast regional and national network of digital solutions, we offer a very diverse portfolio of print and online products.
We help our clients better understand their audience and then create a comprehensive plan around how to reach it. With more than 100 digital products and two of the most reputable, widely read print publications, we can find a solution to help you meet your goals.
Leverage the power of our experience
As an advertiser, you need the ability to reach existing customers and target potential customers who are most likely to spend money with you. Whether you know your audience or need guidance identifying it, The Plain Dealer, cleveland.com and Sun News deliver highly targeted advertising campaigns utilizing our comprehensive suite of print and digital products to craft a relevant message to reach your audience.
Grow your business
At Northeast Ohio Media Group, we customize solutions for each and every client we meet. We set out to understand your business and your unique challenges and then develop a package that fits your budget and solves your problems, helping your business grow.
Realize a measurable ROI
We provide customized reporting to our clients to help ensure that their advertising campaigns are generating the results they want and delivering the best return on investment possible.
Source: comScore April 2014
neohiomediagroup.com 3 NORTHEAST OHIO DEMOGRAPHICS
Cleveland has the 4th largest metropolitan population in the Midwest…
DMA
2014 POPULATION: 2014 ADULT POPULATION: 2014 HOUSEHOLDS: 3.9 million 2.9 million 1.5 million
2014 FACTS ABOUT THE CLEVELAND DMA: Average HH Income: $60,830 Median HH Income: $45,678 Average Age: 40 Education, Some college or higher: 1,401,867 Housing Units, Owner Occupied: 1,062,507 Source: Nielsen PrimeLocation
Northeast Ohio is wired
In January 2014, Mobile device tablets and usage has smartphones increased 87% 91% 85% made up by over of people of adults in the of adults in own a Cleveland DMA Northeast Ohio computer use a wireless/ access the 48% 10% or mobile cellphone Internet of page views in the past device on cleveland.com year
Source: Scarborough Cleveland 2014 r1, Adobe Omniture
4 neohiomediagroup.com TOTAL AUDIENCE
POWER OF THREE Unique readers of our three combined brands in one week (The Plain Dealer, cleveland.com and Sun News) 1,227,803
Sunday Plain Dealer 858,076
Daily Plain Dealer 482,059
Best Primetime TV 129,654 (Average 1/2 hour audience)
Best Morning Drive Radio 29,517 (Average 1/2 hour for any individual station and A.M. drive)
Source: Scarborough Cleveland 2014 r1 At home or on the go, news and information at your fingertips – all day long…
neohiomediagroup.com 5 TOTAL AUDIENCE Nobody is better at delivering local news and information
cleveland.com The #1 digital source for local news and information*
cleveland.com is the premier news and information website in Northeast Ohio, attracting more than three million unique users every month. It provides 24/7 news and information from many sources to inform, engage and entertain readers.
• Total number of monthly unique visitors 3,042,000 • Total number of monthly page views 45,000,000 • Access cleveland.com when you’re on the go through our mobile-friendly website, apps for your mobile devices, Twitter and Facebook. cleveland.com – news where you want it, when you want it.
*Source: comScore, Omniture
AUDIENCE PROFILE:
1 1 $ 77,713 % % % % 1 1 71.6 78 53.9 56 % % HOUSEHOLD SOME MARRIED BETWEEN AUDIENCE MEDIAN 57.2 42.8 INCOME COLLEGE AGES OF HOUSEHOLD INCOME MALE FEMALE $50,000+ OR MORE 25-54
Source: Scarborough Cleveland, 2014 r1
Reach your audience on the go through mobile solutions cleveland.com mobile site • 1.4 million unique monthly visitors to cleveland.com’s mobile site • 13 million smartphone page views per month Source: Omniture
cleveland.com apps
The cleveland.com news app reaches The Cleveland Browns app reaches more than 55,000 unique users per month. more than 11,000 unique users per month.
The Cleveland Indians app reaches almost The Cleveland Cavs app reaches 10,000 unique users per month. more than 3,600 unique users per month.
Go to www.cleveland.com/mobile-device to view and download all cleveland.com apps.
e-edition The e-edition is a digital replica of The Plain • Average page views per week: Dealer delivered to your tablet, smartphone and three million computer. The e-edition is included with any • Average time logged in: 30 minutes print subscription of the paper. • 19 pages per visit
6 neohiomediagroup.com TOTAL AUDIENCE Nobody is better at delivering local news and information
The Plain Dealer Northeast Ohio’s Community Watchdog
The Plain Dealer is Ohio’s largest daily newspaper with more than 482,000 daily readers and more than 858,000 Sunday readers. Since its founding in 1842, it has been a critical part of the Cleveland landscape, building trust with people of this region. The Plain Dealer is widely referred to as the “community watchdog,” providing powerful investigative journalism and superior content in print and online.
READERSHIP: CIRCULATION: Pulitzer Prize Winner Average Sunday Readership 858,076 Average Sunday Circulation 424,722 Average Daily Readership 482,059 Average Wednesday-Friday Circulation 283,954 Scarborough Cleveland, 2014, r1 According to AAM Newspaper Snapshot March 2014
AUDIENCE PROFILE:
1 1 $ 48,760 % % % % 1 1 48.5 57 48.2 42.6 % % HOUSEHOLD SOME MARRIED BETWEEN AUDIENCE MEDIAN 50 50 INCOME COLLEGE AGES OF HOUSEHOLD INCOME MALE FEMALE $50,000+ OR MORE 25-54
Source: Scarborough Cleveland, 2014 r1
Sun News Award-Winning Community News
The Sun News specializes in providing in-depth community coverage and award-winning local editorial to 211,490 weekly readers through 11 local newspapers. Founded in 1946, Sun News is one of the largest AAM-audited paid weekly chains in the USA. It is delivered on Thursdays to 47 communities across Northeast Ohio. Scarborough
Sun News readers are a loyal, engaged audience: • Most read nearly every issue. Sun News readers give high ratings to its content and advertising. • Most would recommend it to friends and colleagues. • Advertisers can effectively target local communities through Sun News’ seven advertising zones. Sun Readership Study 2010
AUDIENCE PROFILE:
1 1 $ 57,480 % % % % 1 1 55.9 69.2 62.3 34 % % HOUSEHOLD SOME MARRIED BETWEEN AUDIENCE MEDIAN 37.6 62.4 INCOME COLLEGE AGES OF HOUSEHOLD INCOME MALE FEMALE $50,000+ OR MORE 25-54
neohiomediagroup.com 7 Comprehensive Advertising Solutions MORE TOOLS FOR TODAY’S ADVERTISER
NEWSPAPER ADVERTISING Reach almost a million readers through an advertisement in The Plain Dealer, The Plain Dealer e-edition and Sun News. Home delivery of The Plain Dealer is on Wednesday, Friday and Sunday, with a bonus edition on Saturday. Home delivery of Sun News is on Thursday.
PRE-PRINTED INSERTS The Plain Dealer, Sun News and Shop Greater Cleveland can deliver your pre-printed inserts by
ZIP code to both subscribers and non-subscribers to hit almost 100% of households in targeted areas. IDN74689 Front Page Dealer Notes SPECIAL SECTIONS Take advantage of special advertising features in The Plain Dealer and Sun News that place your message around relevant content and in front of your ideal audience.
FRONT PAGE DEALER NOTES Reach our readers with high impact advertising by placing your message on a sticky note on the front of The Plain Dealer.
POLYBAGS Place your message on the paper’s delivery bag. These high-impact ads can’t be missed! Polybags PD WRAP-UP A Sunday extended-reach insert distribution solution delivered to non-subscribers in select geographic areas.
SHOP CLEVELAND SHARED MAIL JACKET A package of geographically targeted advertising delivered on Wednesdays to 645,000 Cleveland-area non-subscriber households.
Sample Integrated Marketing Campaign H8 Automobiles for Sale Automobiles for Sale Automobiles for Sale Automobiles for Sale Automobiles for Sale Automobiles for Sale Automobiles fo The r Automobiles Plain Dealer | Sunday, Sale for January 12, Sale Automobiles for 2014 Sale Automobiles fo Sale r
AUTOMOTIVE [216-999-5555 TO PLACE AN AD] Monday & Tuesday Wednesday, - 8am to 5pm SUBARU Thursday & Friday 2011 Forester - 8am to 6pm AWD Limited. Spor Automobiles geous, lthr gor- t Utility for Sale sunroof, seats, pano Trucks, Sport Utility alloys, factory Vehicles Trailers, Vehicles warranty, FORD Pa Antique, Trucks, Trailers, #4224A, only 29k mi, 2005 Explorer rts, Service, Classic & Accessories Parts, Service, Nissan $20,810. XLT 4x4, loaded, Accessories Collectors Car North Olmsted $4,288. Parts, Vans, Accessories Automobile 877-489-5365 CHEVY 2013 Service & Antique, Loans Call Willie 4x4 Silverado Accessories Classic & Automobile & Insurance 216-258-4621 crew cab 4.8 Custom, Collectors Car Service SUBARU 2012 Marshall all options, L, 17k Modified, Parts Auto & Events Limited. Outback Superstore Beckford $18,888 Motorcycles, Competition Cars Reconditioning/Cleanup auto, 440.477.2882 Parts, Wanted, Service heated leather, navi, FORD Auto Parts, Accessories Autos & Truck roof, moon- 2007 Expedition DODGE û CHROME Repairs & Tires Autos, Trucks $25,990. EL Limited 1997 Ram PLATING û for Rent - North Olmsted DVD, 4x4. navi, ext. cab, 2500 Bumpers, Pot Autos - Bargain Lease Chrysler moon, loaded! 5.9 6-cyl., no Metals, 3 Wk Lots Autos Jeep Dodge $16,990. electronics, diesel, Turnaround. Ram North strong, runs 330-456-5400 Auto 866-982-3215 Olmsted auto., records. HYUNDAI Jeep Chrysler $4400. 216-214-1515 CORVETTES CHEVY SUBARU Dodge Ram WANTED: GREAT 2011 Aveo. auto, 2013 Impreza 866-982-3215 DODGE 1953 - 1972. LAKES power equipment, Sport Premium 2012 Ram Any Condi- Pete Baur tory fac- auto, AWD. FORD Laramie 1500 tion! 440-821-5106 warranty, $9,998. only 2k, 2007 Explorer Crew Cab 4x4. Buick North Olmsted seats, $20,667. heated LTD 4x4, heated leather, $0 GMC Jeep Chrysler North moonroof, leather, roof, only navi, WANTED DOWN Dodge Ram Olmsted Chrysler 3rd seat, certified, 14k miles, Camaro; 1967-73 99 866-982-3215 Jeep Dodge loaded, $35,978. 1946-75 Chevy Silverado Ram $13,950 North Olmsted Chevy Conv.; GM AVAILABLE! 2WD 1500 CHEVY 866-982-3215 Call Bill Chrysler Chevy 1970-75 & Petey has it 2011 Cruze 216-659-9609 Jeep Dodge or GM 2drh Credit Problems? auto, bluetooth, LS, Marshall 866-982-3215Ram top. No show ard $2,499 warranty, factory TOYOTA 1996 Superstore 330-722-5835cars. No $10,990. 4 dr 97K Corolla. fast Problem! North Olmsted e@ good cond GMC FORD 2002 cash 08 Ford Chrysler No problems 2007 Yukon XLT. F250. 4x4. Fusion Jeep Dodge VIP $2090 Denali. Blk. Loaded. V10. Motorcy 03 Hyundai Pwr. Windows/Locks, 866-982-3215Ram 216-346-6580 DVDs. loaded. 2 Never plowed. 6 spd cles, Parts, Elantra .... $988 121K. $18,490 Tow pkg Accessories 00 Pont. Grand Auto, 95K TOYOTA Dealer 330-284-1469 Cross box. $5500 Am ..$1,988 Miles, CHEVY 2011 2004 business440.439.8808 CASH 03 Chevy Impala $7,990 Loaded. HHR LS. LE. very nice Camry PAID for junk 97 ...... $1,988 4 cyl. All power sedan, full Hyundai 2003 unwanted motorcycles,or Honda CRV ...... warr., clean. pwr. features, 118K, Santa Fe FORD 2002 dirt 04 $2,488 business440-439-8808$7950. miles, priced 122k good tires, asking F350 Crew bikes, & scooters. Jeep Gr Cherokee 10 Chevy HHR #NP3061A, to sell! $2,600 obo. Cab 4x4 Diesel Call Mike 99 $2,988 PW, $6917. 12 Call after XLT, 419.239.9469 Toyota Sienna .... PL, 1 owner, 64K CHEVY Nissan Noon: 216-378-0565 $11,988. 02 Hyundai $2,988 Miles 2012 Impala North Olmsted Call Reggie Wa Santa Fe $2,988 $9,888 29k, alloys, non LT, 877-489-5365 JEEP 2004 216-509-3473 nted, Autos, 05 Pontiac full pwr smoker Wrangler X Gr Prix ... $2,988 05 spotless $9800 TOYOTA 4x4, auto, A/C, Marshall Superstore Trucks 00 Toyota Sienna GMC Envoy XUV Beckford 440.477.2882 2007 Ready V6. A 04 .... $3,988 79K Miles, 4x4 new arrival, Prius. for snow! FORD 000000000000000 Toyota Santa Fe Chromes, Rare! CHEVY enal phenom- $12,970 2003 F150 S/Cab Junk/Abandoned 04 .$4,488 $10,888 2012 Impala, MPGs at ac Call XLT, auto, Flairside, WANTED Autos VW GTI...... loaded, pwr V6 miss price! an’t Joe Top $$ paid. 08 Hyundai $5,988 alloys, seat, cd mi, only 75,378 216-409-5011 $5,688. Free Tow 216-372-2000 Accent ..$5,988 warr. $11,500 very nice vehicle, Marshall Call Reggie 08 Hyundai 09 Chevy Malibu business440.439.8808 #31488A, $10,870. Superstore 216-509-3473 Sonata ..$5,988 Nissan JEEP A00000000000000 08 Toyota Pwr Windows/Locks, CHEVY North Olmsted 2008 Wrangler Marshall Superstore A0-Buying Yaris ...... $6,988 2012 Malibu 877-489-5365 V6. 6s X Cars/Trucks 08 Hyundai Alloys, 45K Miles 12K, alloy LS, peed, low miles, FORD Up To $10,000. Tiburon $8,488 pwr, rims, full certified, $16,204. 2003 F350 Tow. Free 10 Hyundai Sonata $12,900 spotless, TOYOTA North Cab 4x4, Crew (216)-319-5901 10 ..$8,988 Beckford $8,900. one 2007 Prius. Olmsted Chrysler diesel, XLT, 8 Hyundai Elantra 440.477.2882 owner, auto, Jeep Dodge $11,888. A’NANA’S 04 .$8,988 10 Mercury equipment, power Ram Call TOWING neohiomediagroup.com BMW 325 XI ...... Mariner FWD CHEVY 2012 North $8990. 866-982-3215 Willie We buy your $9,988 V6, Leather, auto, Malibu LT. Olmsted 216-258-4621 for junk cars Moonroof, factory warranty, Jeep Chrysler JEEP 2010 Marshall top dollar, $75 2011 39K, low mi, $14,990. Dodge Ram Patriot Sport Superstore 216-404-9750- UP. Hyundai Sonata’s $15,490 North 866-982-3215 "Rare" 5spd, Starting Olmsted Chrysler certified, low miles, FORD 2011 at...... $11,988 Jeep Dodge North $10,987. Cab F150 Super A1 R & R Towing 11 Mitsubishi Ram TOYOTA 2007 Olmsted XLT V6. auto, Junk Inc Outlander 866-982-3215 spd. Tint. Yaris. 5 Jeep Chrysler mi, fact warr, low cars wanted! Sport Exhaust. 67K Dodge Ram North $20,990. $400 & All Wheel SE CHEVY FORD 2002 Arkansas car. 866-982-3215 Olmsted Chrysler 216-391-1700up! Get Approved Drive, 35K, LTZ, 2013 Impala T-Bird, two Dealer $6900 Jeep Now @ White Pearl full pwr, tops, white w/black HONDA 2010 216-536-0811 Dodge Ram & Petey has 18K, alloy sunroof, red interior, & low Fit. very LINCOLN 2008 866-982-3215 it rims $14,900 low miles, mileage! all MITSUBISHI TOYOTA Leather, MKX BUYING JUNK Greatlakes $15,995 Beckford 440.477.2882 $21,988 excell cond, power, pse 2004 Ecli- 2007 1-owner, Pano FORD TRUCKS CARS, just don’t miss! Spyder, auto, economical Yaris. roof, $18,988. 2011 F250 & STEEL - Best creditcenter.com CHRYSLER Call Willie reduced! #32065A, wheels, good alloy pwr sedan, full 4x4 FX-4 S/Cab 216-75-WEBUY $$! 08 Cadillac 2005 216-258-4621 $12,688. $6,110. miles, features, priced Call Greg 8ft bed West- (9-3289) Moonroof, DTS Ltd, 48K, 300 Marshall Nissan sell! only to 440-477-7227 ern Plow $28,988 or Leather, loaded, vanilla, Superstore North Olmsted North Olmsted #NP3093, 75k miles, Marshall Call tive Driven, Execu- plenty chrome, 877-489-5365 Jeep Chrysler $8710. Superstore Willie Call 888-450-7803 49K, Pristine $12,000. 216-269-5913 FORD Dodge Ram Nissan North 216-258-4621 $ 2007 FOCUS HYUNDAI 866-982-3215 877-489-5365Olmsted LINCOLN 2011 Marshall Superstore CASH FOR $16,988 CHRYSLER Auto, loaded, 2010 "Ecoboost" MKS $ Credit 2006 A-1 95K mi. GS 5spd. Accent AWD, Hotline: Touring, 300 Cond. $5900. hard to find, TOYOTA leather, NAV, INTERNATIONAL 440-454-2753 13 Chevy leather, roof, 440-610-4098 full power 2008 Camry every 20’s, 4700 1999 ALL JUNK Impala LT loaded, $9,688. excellent features, "Hybrid", option $24,988 tow truck. Chev- Moonroof, MPGs, factory NEED leather, load- Call ron wheel Red Fire, Call Willie FORD warranty, A CAR? ed, gas saver, Greg $9995 lift & boom. CARS, FINANCING 8K Miles, 216-258-4621 2007 Focus SE #32105A, low miles, miles, low 440-477-7227 216-921-4457 TRUCKS $17,488 Marshall auto A/C moonroof $8310. NEED $14,988. Marshall PROGRAMS Superstore Nissan North CREDIT? Call Greg Superstore NISSAN TO HELP $7,488 Olmsted 440-477-7227 2012 Frontier, & VANS ALL CREDIT 10 Chrysler 2006 Call 877-489-5365 No Credit? LINCOLN 2011 extended SITUATIONS! Town & Chrysler LHS Willie Marshall tor Naviga- auto, cab, 4x4, V6 Country Touring 4 Dr, New Tires, V6 216-258-4621 INFINITI Bad Superstore 4x4, black/black, only 7K Leather, Struts, Lines, Marshall 2012 Credit? navigation, $24,990 miles. $400 IF YOU TAKE DVD, 31K and Brakes. Superstore AWD. gorgeous G37x TOYOTA option, every North - HOME $300 Miles $3495 440-336-3504 factory sedan, Over 1500 LE. 2010 Corolla low miles, Olmsted Up! A WEEK $18,288 FORD warr, one 29K. Moonroof. Jeep Chrysler WE CAN HELP! CHRYSLER 2007 Mustang er Carfax, own- New & Used pwr. Full $41,888. Dodge Ram 2012 GT. 5spd, premium Cars, Carfax. $10900 Call 866-982-3215 TOP $f Limitied. 200 one Shaker 500, Bose, only & Trucks Dealer 330-284-1468 Bill or late 11 Lincoln MKZ heated leath- owner, $13,936. #NP3101, 27k miles, & SUVs 216-659-9609 Moonroof, er, navi, moonroof, North $25,870. Marshall TOYOTA 2000 Navigation, miles, low Olmsted Chrysler Nissan North TOYOTA Superstore 4x4. Tundra model wrecks 16K certified, $17,165 Jeep Dodge Olmsted LE 2010 Corolla Auto. X-cab. Miles, $20,888 North Olmsted 866-982-3215Ram 877-489-5365 ALL auto, only NISSAN 2005 plow, good 7.5’ Chrysler CREDIT tory warranty. 24k, fac- LE, exc Armada, $7500 shape. Jeep Dodge Ram KIA $12,941. cond., 91K 440-336-1118 216-883-7500 12 GMC 866-982-3215 2010 Soul. new North Olmsted way, loaded, high- 9630 State Acadia SLE rival, alloys ar- APPLICATIONS Jeep Chrysler roof, Nav, sun- Rt. 14 FWD, power whls pkg, Dodge Ram tow pkg., TOP $$$ FOR 330-422-1212 Moonroof, DODGE 2002 GREAT BUYS moon, 866-982-3215 $16,550. leather, CARS. JUNK www.greathyundai.com 12K Miles, Exceptional Neon SXT #NP3058A, auto, air, ACCEPTED! 216-561-5700 Vans, Accessories Call ME FIRST! 1 owner, cond. Nissan $10,913. 24/7 Pick GM Certified, 90K. Warnt. e @ . UNDER North Everyone TOYOTA NISSAN 2009 CHEVY $500 Up. $300- AUDI $28,888 $3190 877-489-5365Olmsted Drives! 2011 Camry LE. AWD Murano 2008 Uplander 216-776-8742 2003 A4 3.0 VIP 216-346-6580 16K. Full pwr. S. just arrived, Cargo.New riolet, blk/tan, Cab- $10,000 Call Mr. Kennedy Carfax. CD. power, 85k, all Clean. tires/brakes tional excep- 11 Yukon Denali DODGE KIA 2011 $13900 #NP3018A, don’t miss, Loaded $6995 WANTED JUNK/WRECKED cond., only AWD 2010 Challeng- ’95 Mercury Villager rival, Soul. new ar- 440-449-1000 Dealer 330-284-1468 $12,360. PAR 216.570.1577 $16,500. 34K, Moon, Nav, er RT Auto, ..$1195 chrome Nissan CARS. FROM $350-$1000. 440-552-5688 DVD, chrome hemi, ’99 Toyota Camry spd, all pkg, 5 North Olmsted CALL a Knockout! $38,888 $20’s. $23,990 ’02 ...... $1995 power features, 24-Hr Credit TOYOTA 2011 877-489-5365 Chrysler 2008 NOW: 216-410-6271 AUDI 2007 North Olmsted Mercury Villager factory warranty, Line; 35K. Camry LE Country Town & black/blackA4 Quattro Jeep Chrysler ’98 Honda .$1995 #32149A, 39k, 888-345-LEND Full pwr. Keyless. SATURN Touring. WE $11,488 PETE Dodge Ram Accord ...... Nissan $11,685. Carfax. 2007 sliding drs. Pwr pay top $ Call BAUR BUICK GMC 866-982-3215 ’05 Hyundai $2591 North Dealer $12900 very nice inside Vue. $10500 7pass. 75K your junk for Willie 14000 Elantra ..$2995 877-489-5365Olmsted MARSHALL 330-284-1468 FWD &out, 440-392-9531 & truck car, van 216-258-4621 Pearl Rd. DODGE ’02 Olds Alero Vue, only 88,449 M&M Towing Marshall Strongsville, 2010 Challeng- ...... $3595 VW mi, ready DODGE Mike@ 216-835-9805 Superstore Ohio er SRT8. ’02 Honda Odyssey LEXUS 2008 SUPERSTORE 2005 Passat delivery, for immed 2010 Grand 440-238-5600 auto, only 7k miles, ....$3775 Leather, LS460 spd. air, GLS 5 full pwr Caravan WHEELCHAIR BMW 2003 www.petebaur.com moonroof, ’04 Malibu Maxx moonroof, more, pw, pl, much tures, #32138A, fea- VAN WE Remove Leather, 325i fied, $31,976. certi- ...... $4593 navigation, 6200 Mayfield price Nissan $7991. , 10" Lowered Unwanted Junk And moonroof, ’05 Chrysler T chromes, Rd. duced! just re- North Ramp & Flr, Autos, DVD, custom North Olmsted & C...... $5991 29k miles, Florida 120k mileage, 877-489-5365Olmsted $30,995. Tie Downs, $$ Paid, Top rims. Jeep Chrysler ’03 Dakota S/C car!, #31950B, $5390. 330-313-1292 Free Tow, Call Must see! $8,770 CADILLAC Dodge Ram ...... $5991 $31,970 NISSAN Nissan Today, 216-276-1234 2006 DTS, 866-982-3215 ’03 GMC Denali Call 2000 Maxima, North Olmsted SUZUKI Call Bill Silver/Gray, AWD .$5991 Bill auto, A/C, 877-489-5365 Vitara 2010 Grand FORD 1993 216-659-9609 loaded, ’04 Pontiac Vibe 216-659-9609 $2,388. 4x4. heated E250 van, Marshall $11,688. FORD 1990 ...... $5991 Marshall Call Reggie seats, lthr V8 auto, 123K. Superstore Call wagon Taurus ’05 Honda Civic Superstore 216-509-3473 50k miles, $1295. Call Willie , low mi, ...... $5991 Sport Utility roof, navi, sun- 440-336-3504 BMW 216-258-4621 fair, runs body ’07 Kia Sedona ...... LINCOLN Marshall Superstore North $14,990. 2003 M3 Conv’t Marshall Estate. exc. $2950. ’03 Toyota $5995 nental. 1995 Conti- Vehicles Olmsted Chrysler FORD Leather, loaded, Superstore 440-409-6735 Corolla S..$ Loaded. Jeep Dodge 2010 Shuttle miles, low ’06 Pontiac 6592 24K! $5995 Only NISSAN 2006 866-982-3215Ram Ext., 12 pass Van auto, $15,970 CADILLAC FORD G6 GT .....$6593 sell. OBO. Must 2.5 Altima ACURA Premier High top. Call heated 2012 CTS. ’01 Audi PAR 216.570.1577 SL, heated leather, 2009 MDX Tuscany Joe lthr, moon A4 Wgn...... $6991 Bose, moonroof, ext. 4Dr. White TOYOTA Big screen Conv 216-409-5011 low miles, roof, ’09 Kia LINCOLN auto, Tan int. 2011 RAV4 DVD loaded Marshall factory WHOLESALE Spectra ...... 2003 like new, ic, AWD. Automat- 4x4. 25, great Forward seating. Superstore ranty $27,490 war- TO ’00 BMW $7592 Car Signature Town $10,570 44350 miles. power for snow! Texas Air. North 328i ...... $7991 Series, Call Bill Good cond. wind, lks &m van Limo Service BMW 2008 Olmsted Chrysler THE leather, loaded, 216-659-9609 (330 $22,900. rors, cruise, ir- New $51K. Black/Black, 328i Jeep Dodge PUBLIC Over 50 Marshall )607-5 North $18,490. business440.439.8808$16500 obo. $11,888. Ram ’97 Saturn SL1 ...... $7,488. Superstore [email protected] Olmsted Chrysler Call 866-982-3215 ’99 $2550 Available Call Reggie Jeep Dodge Willie Jeep Cherokee 216-509-3473 Ram Ford 216-258-4621 ’02 .... $2750 SUNNYSIDE NISSAN BMW 2003 866-982-3215 2012 E350 XLT Marshall CHEVY 1999 Chrys PT Cruiser HONDA Marshall Superstore SV. 2011 Maxima 745 LI 15 pass, loaded, Ext Superstore LS. Cavalier ’96 Ford .$3650 7700 gorgeous, Black, sport TOYOTA cd, 5.4, 100K. Good cond. F-150 ...... PEARL RD. back-up leather, navigation, pkg, 2011 RAV4. Warr. $18975 BMW 2008 e@ . ’02 Saturn $3750 MIDDLEBURG LINCOLN 2004 camera, heat- every AWD. 33K. business440.439.8808obo X5. Black. CD. $1990 SL ...... HTS. 44130 Car "Signature",Town ed seats, only option! $17,970 Full pwr. Loaded. Clean. VIP 216-346-6580 ’06 Lincoln $3750 sunnysidehonda.com leath- miles, 22,515 Carfax. $14,900 60K! Only LS ...... er, loaded, Nissan certified, Call Bill Dealer TOYOTA $23,500 ’03 Buick $3750 440-243-5577 low miles, #NP3001, $20,410. 216-659-9609 330-284-1468 2006 Sienna PAR 216.570.1577 CHEVY 2000 LeSabre .....$3950 $10,988. Nissan Marshall LE. Clean Carfax. Carlo, Monte ’02 Ford Escape Call Greg North Olmsted Superstore Tr New tires! 89K. BMW auto, A/C, ...... $3950 HONDA 440-477-7227 877-489-5365 ucks, Trailers, Dealer $8990 2011 335i Xdrive, $2,988. ’02 Ford Explorer phenomenal2003 Civic. CHEVY 330-284-1469 auto, moonroof, ..... $4450 Marshall Superstore 2007 Suburban. Parts, Service, leather, heated Call Willie ’02 Dodge Dakota fabulous car for a Pontiac excellent value nav, $30,891 216-258-4621 ..... $5250 price, all 2004 Grand new for this Accessories Fr North Olmsted Marshall ’03 Ford Taurus tion, only 79,156 op- MAZDA 2004 Am , 4 dr, arrival, 4x4, om Chevy’s Chrysler Superstore ’04 ...... $5450 don’t miles, Auto, 6i full pwr, A/C, the features, all CHEVY 1990 to Jeep Dodge Pontiac Gr Am miss! #32180A, a/c, well equip- $2495. 216-410- inside very nice Red C/K 1500, Porsche’s 866-982-3215Ram ’06 .... $5950 $7919. ped, only 5783; &out, 147k Silverado look CHEVY 2001 Buick Lucerne ..... Nissan 79k miles. 216-231-1341 #NP3094A, mi, WD. 145K PKG, 2 for Malibu ’08 $6150 North Olmsted Only $6,970 Nissan $11,940. Many New your BUICK 89k, loaded, Ford Focus ...... 877-489-5365 Call North Parts W/Receipts. next car in 2002 Century runs great, ’06 $6950 Joe PONTIAC 877-489-5365Olmsted cond. Good Custom, $3250. Exc. cond. Hyundai Sonata 216-409-5011 2006 G6 GT $4300 Automotive looks V6, auto, (440)327-8146 ’06 Chrysler ..$6950 HONDA Marshall Black. Very clean. (440)477-7147 OBO in good, runs great. T&C ...... 2005 CRV Superstore Needs nothing. 97K CHEVY $1900. 330-431-6141 ’04 Ford $6950 AWD. alloys, EX $5900 2010 Equinox The Plain CHEVY 2004 Mustang ..... pw, auto, air, 2008 Mazda Dealer 330-284-1469 LT. auto, CHEVY 2002 Dealer. Supercharged,Impala SS ’06 Chevy $7550 well maintained, 6 i Sport, factory power seat, 4X4, Silverado CADILLAC loaded Trailblazer priced 4 Cyl, 5 Speed warr, V6 auto, air, Eldorado, 1994 up, very FRESH $7550 to sell! 132k matic, Auto- North $14,467. orig owner. 98K, leather, sharp, runs ARRIVALS DAILY! #4411A, $8201. mi, All Options, PONTIAC 2006 Olmsted Chrysler $9,895. Like new. low miles, auto, strong, $7,970 AutoNation Nissan $7850 440-336-3504 Solstice Jeep Dodge 440-463-0468 $2,990 Call Ford Westlake North Olmsted Conv’t, low 866-982-3215Ram Call Joe Bill 23775 CENTER 877-489-5365 miles, like new, CHEVY Bargain 216-409-5011 216-659-9609 RIDGE MAZDA 2010 5-speed, 2003 Silverado Marshall WESTLAKE Sport Miata $13,988 DODGE Ext. Z71 Lot Marshall Superstore Superstore 44145 HONDA Convertible. Call Bill 2003 Durango Tonneau, 4x4, hard Call www.autonationford EXL 2006 Accord spd, only 3k 5 216-659-9609 SLT 4x4. great runner, U Today CADILLAC CHEVY V6 4dr. perfect warranty, mi, factory air, 3rd row, rear well maintained, sed Vehicles 2000 2004 Malibu, westlake.com side and in- $17,170. Marshall Superstore pwr seat, $6,025. Drive STS, Sunroof, Seville very clean, seats, out, leather North Olmsted North Olmsted $9,970 Under Looks Full Pwr, 1 owner, all pwr., 888-215-9534 factory Jeep Chrysler Chrysler Call $7000 Today!! and Runs runs new! moon, hard power Dodge Ram SAAB Jeep Dodge Ram Bill $2900 Great. $2850. 216-326-2661 84k, to find V6! 866-982-3215 2009 9-3 sedan. 866-982-3215 216-659-9609 330-431-6141 FORD 2000 #4426A, leather, power Marshall A/C. Focus Wgn Nissan $11,673. alloys, moon, Superstore CADILAC CHEVY CD. Exceptional North Olmsted MERCEDES 94k, fabulous FORD Black/Black,2005 CTS 2010 Cobalt. cond. e 877-489-5365 CLA250 2014 value! #4378A, 2004 Explorer CHEVY 2006 PAR AUTO SALES loaded, very nice inside @. $2890 192 miles. Nissan $8872. XLT 4x4, auto, 1500 4x4, 216-570-1577 $8,488. 4d &out, VIP 216-346-6580 Please North loaded, 8’ bed, 51k r, auto, air, HONDA contact Bob 877-489-5365Olmsted $5,988. like new, miles, 98 Villager Shift Call Reggie pl, only pw, FORD LX 2010 Element Randall Showroom Call $13,988. 04 Cavalier $1200 Into High 216-509-3473 #32151A, 65k miles, 2007 500 AWD. factory cond. Reggie Call Greg 5spd Search Gear: $9580. Auto, A/C, SEL all power warr, $29,000. 216-509-3473 440-477-7227 01 Cavalier(needs)$650$2500 for a car in a Marshall Superstore Nissan $4,888. features, (440)716-2700 SUBARU 2010 Marshall 02 with The snap North Olmsted Call Reggie 25,695 miles, only Just Legacy Superstore Marshall Superstore Venture Power of Two 877-489-5365 216-509-3473 $17,994. #3978B, Mitsubishi arrived, 2.5i MANY $1000 The Plain : Marshall 2003 mium AWD, Pre- FORD CHEVY OTHERS! and Dealer Superstore Nissan North ante LS, Diam- pkg, Full power 2005 Explorer 2007 Colorado cleveland.com 877-489-5365Olmsted runs dealer maint., NP3072, Won’t Eddie Bauer LS. hard /cars. new,low mi at $13,525. last leather 4x4 shortbed to find LS Business $4500 Nissan $7,688 4x2, auto, ATTENTION 440.749.7595 North Olmsted Call Willie PS, only air, To Adver 877-489-5365 216-258-4621 rare! 49,810 miles, AUTO tise in the Bargain #31990B1, $8990 Lot Marshall Superstore Nissan North DEALERS! 877-489-5365Olmsted Call 216-999-4204 SEARCH ENGINE OPTIMIZATION (SEO) Search engine optimization helps connect the dots from a search to a find. It works behind the scenes on the hundreds of technical aspects of your website that the search engines read to learn about you. Smart SEO management helps your site increase performance and visibility so that over time you will come up higher and more often in online searches that directly lead to more customers.
SEARCH ENGINE MARKETING (SEM) Search Engine Marketing allows you to bid on top positions MOBILE so that people searching online can find your business. As Leverage the growing use of smartphones and tablets an authorized Google reseller that also represents Yahoo! through digital ads on the cleveland.com apps and on the and Bing, we design focused campaigns to bring customers cleveland.com mobile site. to your door. See your return on investment with results tracking and performance metrics. By continually optimizing REPUTATION MONITORING keyword campaigns and advertising language, your results Track the online reputation of your business as well as the grow stronger, driving customers to your business. reputation of your competitors. WEBSITE DEVELOPMENT APP SPONSORSHIPS Our digital team can create websites for desktops/laptops Engage your audience with cleveland.com apps. Showcase and mobile platforms. Sites can include multiple pages your brand every time a user launches the app. Select from including interactive maps, directions, products and six apps: cleveland.com news, Browns, Indians, Ohio State, services, and a contact form to capture potential customer Cavs and High School Sports. information. We can also evaluate and enhance your current site, ensuring that your site is search engine friendly and easy to navigate.
FIND ‘N SAVE Your business can dynamically display inserts and target SMS MOBILE MESSAGING active online shoppers through this program that delivers Deliver a mobile message to on-the-go customers. With our both national reach and local presence. mobile couponing and text alert solutions, you can reach new customers wherever they are, while building your marketing SOCIAL MEDIA MARKETING database and driving traffic to your business. We make it easy for you to join the conversation with our turnkey social media management program. By maximizing CONTESTS your social presence we will help you build your brand, cleveland.com makes building a database of qualified leads improve your reputation, and put you ahead of the curve on easy. With a 3-week contest and promotional banner ads, what your customers want, need and expect. Increase page businesses can collect contact information about potential likes, shares, fans, followers and retweets. customers.
Insta DIGITAL DISPLAY & AUDIENCE TARGETING cleveland.com offers a varied menu of digital advertising options including both static and dynamic ad types. Target customers by section, geography, online and offline behavior, BUSINESS LISTINGS interests, day of the week, day part or intent to purchase. A Business Listing can increase your online and mobile visibility because it is search engine friendly and provides EMAIL MARKETING your updated information to up to 300 online directories. A The Real Deals program lets you communicate your message listing lets you connect with a mobile audience and respond to more than 170,000 cleveland.com and Plain Dealer directly to user reviews. Featured listings enable you to subscribers who have agreed to receive special email offers. upload unlimited photos and videos, promotional flyers Local Deals targets a specific geographic area around your and coupons. business. VIDEO EXTENDED REACH NETWORK Our video solution reaches over 96% of all videos played in Expand the reach of your marketing message to your target the U.S. with a network of more than 1600+ brand-friendly audience based on the types of websites they have recently sites. Videos can also be targeted to specific audiences visited. We’ve partnered with premium networks and high so the people most likely to do business with you are the quality data providers to target an ideal audience based on people seeing your message. behaviors, online interests, keyword searches, purchasing decisions and more. CONTENT MARKETING Whether you want to drive leads or establish thought COMMUNITY ADVERTISING leadership in your field, we will help you design and cleveland.com has more than 50 community pages that distribute valuable content to achieve your desired geographically target specific areas. marketing goals.
neohiomediagroup.com 9 PRINT AD SPECS
Display Ad Classified Preprint Dimensions Dimensions Recommended Guidelines COLUMN COLUMN SINGLE SHEET WIDTHS INCHES WIDTHS INCHES .003-.005” thick – allow for 10% Waste 1 column 1.833” 1 column 1.125” .006” thickness – allow for 5% Waste 2 columns 3.792” 2 columns 2.291” .007” thickness or greater (preferred) – allow for 3.0% Waste 3 columns 5.75” 3 columns 3.472” Minimum size: 5.5”x8.5” 4 columns 7.708” 4 columns 4.638” Maximum size: 11”x12” 5 columns 9.667” 5 columns 5.805” Minimum stock basis weight: 70 lb. cover or 90 lb. text gloss 6 columns 11.625” 6 columns 6.972” Doubletruck 24” 7 columns 8.138” Page Depth 21” 8 columns 9.319” MULTIPLE PAGE PREPRINTS 9 columns 10.486” 4-page tabloid or 2-page standard (or greater) 10 columns 11.652” .003-.005” thickness – allow for 10% Waste Doubletruck 24” .006-.007” thickness – allow for 7% Waste Page Depth 21” .008-.010” thickness – allow for 5% Waste .011” thickness – allow for 3.5% Waste .012” thickness or greater – allow for 2.5% Waste Friday Magazine (Modular) 4-page tabloid with wrap – allow for 3.5% Waste SIZE INCHES Paper bag (1/2 folded) – allow for 4% Waste Full Page 9.667” x 11.5” less than 20 pages with staple – allow for 7% Waste Minimum size at spine: 8.5” 4/5 Page 7.708” x 11.5” Maximum size at spine: 12” 3/4 Page 9.667” x 8.62” Minimum size (cut edge): 5.5” 3/5 Page (vert) 5.75” x 11.5” Maximum size (cut edge): 10.75” 3/5 Page (horiz) 7.708” x 8.62” Max preprint size: 11” x 12” 1/2 Page 9.667” x 5.72” 9/20 Page 5.75” x 8.62” 2/5 Page (vert) 3.792” x 11.5” DELIVERY INFORMATION 2/5 Page (horiz) 7.708” x 5.72” Delivery Deadlines – Deadlines may change to accommodate holidays. Call for schedule. 3/10 Page (vert) 3.792” x 8.62” 3/10 Page (horiz) 5.75” x 5.72” a) Daily issue (including Sun News) preprints should be delivered to The Plain Dealer Dock 1/4 Strip 9.667” x 2.84” Tiedeman Rd. 4 days prior to issue date, Monday – Friday, 7:30 A.M. – 3 P.M. 1/5 Page (vert) 1.833” x 11.5” b) Sunday issue preprints should be delivered to The Plain Dealer Dock no more 1/5 Page (horiz) 3.792” x 5.72” than 16 days or less than 9 days prior to issue date. Monday – Friday, 7:30 A.M. – 3 P.M. 3/20 Page 1.833” x 8.62” c) Shop Greater Cleveland preprints should be delivered to The Plain Dealer Dock 1/10 Page (vert) 1.833” x 5.72” no later than Wednesday 7 days prior to the in-home delivery date. Monday – Friday, 1/10 Page (horiz) 3.792” x 2.84” 7:30 A.M. – 3 P.M. 1/20 Page 1.833” x 2.84” Doubletruck 20.063” Bills of Lading – Must indicate name of advertiser, insertion date, total number Page Depth 11.5” of inserts and skids in shipment. Delivery appointments are not required at The Plain Dealer Dock. Shop Greater Cleveland Shipping Address and Phone Number: SIZE INCHES The Plain Dealer, Sun News, & Shop Greater Cleveland Shared Mail Tiedeman Production and Distribution Facility Front or Back Cover Ad 10” x 8.25” Docks 31, 32, & 33 Front Page Jewel Ad 3.5” x 2.5” 4800 Tiedeman Road (at I-480) Back Page Jewel Ad 5.75” x 2.5” Brooklyn, OH 44144 Inside Full Page Ad 10” x 10.875” Call Kathy Hanna at 216-999-4399 with any questions. Inside Half Page 10” x 5.375” Inside Quarter Page 4.9375” x 5.375” Preprints containing sample pockets/attached objects are not acceptable unless 4-Page Pop-Out 21” x 12” submitted samples are approved prior to confirmation of the insertion date.
10 neohiomediagroup.com DIGITAL SPECS
Standard Ad Unit Specifications AD UNIT DIMENSIONS FILE SIZE ANIMATION RICH MEDIA IAB STD. Sliding Billboard 980x300 90k 5 seconds YES YES Pencil 980x30 20k NO YES YES Rectangle 300x250 40k 15 seconds YES YES Leaderboard 728x90 40k 15 seconds YES YES Skyscraper 160x600 40k 15 seconds YES YES Short Skyscraper 160x400 40k 15 seconds YES NO Half Page 300x600 40k 15 seconds YES NO Half Banner 234x60 15k NO YES YES Section Sponsor 170x30 6k NO NO NO Site Sponsor 170x30 6k NO NO NO Listings Sponsor 170x30 6k NO NO NO Text Link 1 line of text NO NO 50 char limit Mobile Specifications AD UNIT DIMENSIONS FILE SIZE ANIMATION RICH MEDIA IAB STD. Banner 320x50 40k 15 seconds NO NO Expandable Banner 320x50 40k NO NO NO to 320x416 Landing Page 320x480 40k 15 seconds NO NO Rectangle 300x250 40k 15 seconds NO NO High School Sports (need all 3 sizes) 300x50 40k 15 seconds NO NO 640x160 40k 15 seconds NO NO 480x79 40k 15 seconds NO NO Leader iPad 728x90 40k 15 seconds NO NO Rectangle iPad 300x250 40k 15 seconds NO NO
Video Specifications • File Size: elements other than the video component must conform to existing ad size standards. The maximum file size for the video component is 1.5 MB. • Video length: 15 seconds or 30 seconds. • Audio initiation: Audio within ads must be user initiated with a click. • Video must include video stop/start button, as well as an audio stop/start button which must be present at all times. The user should always have the option to control the entire video experience, i.e., stop, pause, mute. Generic Video Controls are available courtesy of the NEOMG production team. • The Frames per second (FPS) should not exceed 18fps. Settings greater than 18fps will result in poor performance for many of our users and are not allowed. • Continuous looping not accepted. • If the video is clickable, a new window will open upon user interaction and should pause the video. • Video cannot be played in a pop under, slider or floating ad unit. • Video ads should be targeted to positions above the fold so that users may quickly see the audio controls for the ad and turn off if so desired. • Agencies and advertisers will need to ensure they acquire the online uses of any footage used in the video ad.
All of our specifications can be found here:www.neohiomediagroup.com/digital-ad-specs
neohiomediagroup.com 11 OUR TEAM
Contact Us ANDREA HOGBEN President Northeast Ohio Media Group [email protected] Plain Dealer Plaza (216) 999-4951 1801 Superior Avenue, Suite 100 Cleveland, OH 44114 MIKE MALESKI Vice President, Sales and Marketing [email protected] Call Us (216) 999-4916 216-999-4360 CHRIS QUINN Vice President, Content [email protected] Email Us (216) 316-7001 Local News, Press Releases and Calendar Listings: [email protected] JASON REIMUELLER Letters: [email protected] Director, Major, Key and National Accounts [email protected] Advertising: [email protected] (216) 999-4932 Marketing: [email protected] ROB RITTERBUSCH Director, Platforms and Advertising Operations [email protected] (216) 999-4596
SARAH SHORT Director, Local Market Sales [email protected] (216) 999-3504
SHIRLEY STINEMAN Director, Marketing and Community Affairs [email protected] (216) 999-4242 TH90785
12 neohiomediagroup.com