solutions guide 2014 Northeast Ohio Media Group Same trusted brands, all under one roof Northeast Ohio Media Group is a digitally focused media company that operates It’s more convenient than ever to do business with us. Clients now have cleveland.com and one point of contact for advertising in any of our three brands. We pride publishes Sun News. ourselves on the ability to provide customized solutions to our clients based on their individual needs and goals. We create content for, and Flexible. represent The Plain Dealer, Responsive. Sun News and cleveland.com One-stop shop. for all multimedia advertising sales and marketing. Together with the Plain Advance Local Dealer Publishing Co., Northeast Ohio Media Group is part of Advance Local, one of the largest we are the #1 source of media groups in the U.S. reaching more than 30 million consumers through its 12 local news and information websites and more than 30 newspapers. news and information in Advance Local’s combined websites rank in the top 10 nationally in Northeast Ohio, serving comScore’s General News category, which includes sites such as more than 1.2 million Yahoo News, CNN and NBC. local readers in print Through its local media groups and Advance Digital affiliates, Advance Local is a leader in the development of innovative and effective advertising and online. solutions across current and emerging media platforms for local, regional and national advertisers. Advance Local is part of Advance Publications, along with Condé Nast, Parade Media Group, Fairchild Fashion Group and American City Business Journals. Source: Scarborough Cleveland 2014 r1, comScore April 2014 2 neohiomediagroup.com successYour Partner In Make our audience your audience At Northeast Ohio Media Group, we don’t sell products. We sell audience. We pride ourselves on having the largest reach of any media source in Northeast Ohio. With the largest newspaper and the number one website for news and information in the state of Ohio, along with a vast regional and national network of digital solutions, we offer a very diverse portfolio of print and online products. We help our clients better understand their audience and then create a comprehensive plan around how to reach it. With more than 100 digital products and two of the most reputable, widely read print publications, we can find a solution to help you meet your goals. Leverage the power of our experience As an advertiser, you need the ability to reach existing customers and target potential customers who are most likely to spend money with you. Whether you know your audience or need guidance identifying it, The Plain Dealer, cleveland.com and Sun News deliver highly targeted advertising campaigns utilizing our comprehensive suite of print and digital products to craft a relevant message to reach your audience. Grow your business At Northeast Ohio Media Group, we customize solutions for each and every client we meet. We set out to understand your business and your unique challenges and then develop a package that fits your budget and solves your problems, helping your business grow. Realize a measurable ROI We provide customized reporting to our clients to help ensure that their advertising campaigns are generating the results they want and delivering the best return on investment possible. Source: comScore April 2014 neohiomediagroup.com 3 NORTHEAST OHIO DEMOGRAPHICS Cleveland has the 4th largest metropolitan population in the Midwest… DMA 2014 POPULATION: 2014 ADULT POPULATION: 2014 HOUSEHOLDS: 3.9 million 2.9 million 1.5 million 2014 FACTS ABOUT THE CLEVELAND DMA: Average HH Income: $60,830 Median HH Income: $45,678 Average Age: 40 Education, Some college or higher: 1,401,867 Housing Units, Owner Occupied: 1,062,507 Source: Nielsen PrimeLocation Northeast Ohio is wired In January 2014, Mobile device tablets and usage has smartphones increased 87% 91% 85% made up by over of people of adults in the of adults in own a Cleveland DMA Northeast Ohio computer use a wireless/ access the 48% 10% or mobile cellphone Internet of page views in the past device on cleveland.com year Source: Scarborough Cleveland 2014 r1, Adobe Omniture 4 neohiomediagroup.com TOTAL AUDIENCE POWER OF THREE Unique readers of our three combined brands in one week (The Plain Dealer, cleveland.com and Sun News) 1,227,803 Sunday Plain Dealer 858,076 Daily Plain Dealer 482,059 Best Primetime TV 129,654 (Average 1/2 hour audience) Best Morning Drive Radio 29,517 (Average 1/2 hour for any individual station and A.M. drive) Source: Scarborough Cleveland 2014 r1 At home or on the go, news and information at your fingertips – all day long… neohiomediagroup.com 5 TOTAL AUDIENCE Nobody is better at delivering local news and information cleveland.com The #1 digital source for local news and information* cleveland.com is the premier news and information website in Northeast Ohio, attracting more than three million unique users every month. It provides 24/7 news and information from many sources to inform, engage and entertain readers. • Total number of monthly unique visitors 3,042,000 • Total number of monthly page views 45,000,000 • Access cleveland.com when you’re on the go through our mobile-friendly website, apps for your mobile devices, Twitter and Facebook. cleveland.com – news where you want it, when you want it. *Source: comScore, Omniture AUDIENCE PROFILE: 1 1 $ 77,713 % % % % 1 1 71.6 78 53.9 56 % % HOUSEHOLD SOME MARRIED BETWEEN AUDIENCE MEDIAN 57.2 42.8 INCOME COLLEGE AGES OF HOUSEHOLD INCOME MALE FEMALE $50,000+ OR MORE 25-54 Source: Scarborough Cleveland, 2014 r1 Reach your audience on the go through mobile solutions cleveland.com mobile site • 1.4 million unique monthly visitors to cleveland.com’s mobile site • 13 million smartphone page views per month Source: Omniture cleveland.com apps The cleveland.com news app reaches The Cleveland Browns app reaches more than 55,000 unique users per month. more than 11,000 unique users per month. The Cleveland Indians app reaches almost The Cleveland Cavs app reaches 10,000 unique users per month. more than 3,600 unique users per month. Go to www.cleveland.com/mobile-device to view and download all cleveland.com apps. e-edition The e-edition is a digital replica of The Plain • Average page views per week: Dealer delivered to your tablet, smartphone and three million computer. The e-edition is included with any • Average time logged in: 30 minutes print subscription of the paper. • 19 pages per visit 6 neohiomediagroup.com TOTAL AUDIENCE Nobody is better at delivering local news and information The Plain Dealer Northeast Ohio’s Community Watchdog The Plain Dealer is Ohio’s largest daily newspaper with more than 482,000 daily readers and more than 858,000 Sunday readers. Since its founding in 1842, it has been a critical part of the Cleveland landscape, building trust with people of this region. The Plain Dealer is widely referred to as the “community watchdog,” providing powerful investigative journalism and superior content in print and online. READERSHIP: CIRCULATION: Pulitzer Prize Winner Average Sunday Readership 858,076 Average Sunday Circulation 424,722 Average Daily Readership 482,059 Average Wednesday-Friday Circulation 283,954 Scarborough Cleveland, 2014, r1 According to AAM Newspaper Snapshot March 2014 AUDIENCE PROFILE: 1 1 $ 48,760 % % % % 1 1 48.5 57 48.2 42.6 % % HOUSEHOLD SOME MARRIED BETWEEN AUDIENCE MEDIAN 50 50 INCOME COLLEGE AGES OF HOUSEHOLD INCOME MALE FEMALE $50,000+ OR MORE 25-54 Source: Scarborough Cleveland, 2014 r1 Sun News Award-Winning Community News The Sun News specializes in providing in-depth community coverage and award-winning local editorial to 211,490 weekly readers through 11 local newspapers. Founded in 1946, Sun News is one of the largest AAM-audited paid weekly chains in the USA. It is delivered on Thursdays to 47 communities across Northeast Ohio. Scarborough Sun News readers are a loyal, engaged audience: • Most read nearly every issue. Sun News readers give high ratings to its content and advertising. • Most would recommend it to friends and colleagues. • Advertisers can effectively target local communities through Sun News’ seven advertising zones. Sun Readership Study 2010 AUDIENCE PROFILE: 1 1 $ 57,480 % % % % 1 1 55.9 69.2 62.3 34 % % HOUSEHOLD SOME MARRIED BETWEEN AUDIENCE MEDIAN 37.6 62.4 INCOME COLLEGE AGES OF HOUSEHOLD INCOME MALE FEMALE $50,000+ OR MORE 25-54 neohiomediagroup.com 7 Comprehensive Advertising Solutions MORE TOOLS FOR TODAY’S ADVERTISER NEWSPAPER ADVERTISING Reach almost a million readers through an advertisement in The Plain Dealer, The Plain Dealer e-edition and Sun News. Home delivery of The Plain Dealer is on Wednesday, Friday and Sunday, with a bonus edition on Saturday. Home delivery of Sun News is on Thursday. Front Page IDN74689 Dealer Notes PRE-PRINTED INSERTS The Plain Dealer, Sun News and Shop Greater Cleveland can deliver your pre-printed inserts by ZIP code to both subscribers and non-subscribers to hit almost 100% of households in targeted areas. SPECIAL SECTIONS Take advantage of special advertising features in The Plain Dealer and Sun News that place your message around relevant content and in front of your ideal audience. FRONT PAGE DEALER NOTES Reach our readers with high impact advertising by placing your message on a sticky note on the front of The Plain Dealer. Polybags POLYBAGS Place your message on the paper’s delivery bag. These high-impact ads can’t be missed! PD WRAP-UP A Sunday extended-reach insert distribution solution delivered to non-subscribers in select geographic areas. SHOP CLEVELAND SHARED MAIL JACKET A package of geographically targeted advertising delivered on Wednesdays to 645,000 Cleveland-area non-subscriber households.