August 2014 Digital Boxscores: Celebrity Sadness, Awards and the "Intellectual Bling" Effect

October 6, 2014 Media Industry Newsletter Vol. 67 No. 38 New York, N.Y. www.minonline.com

Steve Smith's Eye on Innovation--August 2014 Digital Boxscores: Celebrity Sadness, Awards and the "Intellectual Bling" Effect. In the recent past, mobile use has smoothed traffic dips during the summer months, as seasonality impacts Web activity. Our traffic data on magazine brands shows a number of sites retreating as vacation weeks slow the flow. But people still flock online for major stories and to track big events. The death of Robin Williams was a key driver for a number of celebrity and entertainment sites. Wenner Media’s USMagazine.com (+7.52% PVs, +16.18% UVs) drew fans looking for information, but the MTV Video Music Awards, Emmys and ALS Ice Bucket Challenge also accounted for traffic bumps. Us tells min that Facebook has been an effective source for funneling traffic into its site from viral stories. (story continues on page 7, digital boxscores on pages 8 and 9) "Playboy Latino" Could Open La Puerta to Automotive. Edgardo Iorio is Playboy Enterprises Inc.'s newest partner with his Arbol Publishing set to launch the Spanish-language Playboy Latino in December. "Our readers will be affluent, bilingual men who are among the leaders in the 60-million Hispanic popula- tion that puts $1.4 trillion into the U.S. economy. Spanish is cultural, and our content will be far different from that in Playboy's Latin American editions," he says. "Do Playboy readers in Mexico or in my native Argentina care about [Florida U.S. senator] Marco Rubio? No. Will Playboy Latino readers? Yes." (continued on page 10) The Irony in "Cosmopolitan" Being a Role Model for "Seventeen." The September 29 announcement that Seventeen was under the intra-Hearst Magazines direction of Cosmopolitan publishing director Donna Kalajian Lagani and editor-in- chief Joanna Coles was portrayed as big-sister guidance for little sister, as Coles has moved Cosmo beyond it 49-year Sex & The Single Girl image to include fashion and career advice from Facebook chief operating officer Sheryl Sandberg. The hunky Bach- elors and Fun, Fearless Males events have been mothballed in favor of Fun, Fearless Life galas in New York in November and in Miami in December. Conditions were much different in 1999 when then-HM president Cathie Black wanted to launch CosmoGirl! to capture a piece of the huge teen market that came with the first crop of Millennial children of Baby Boomers. The concern, as Lagani told min at the time, was that parents would not allow their daughters to buy CG because of Cosmo's reputation. The name prevailed, but CG's nine-year run as a "friend" to girls was far more conservative than the frank content seen in rivals Sassy and YM. All three magazines are long gone due to the economy and the infatuation with mobile and other devices. But HM-owned Seventeen continues, and the tie to Cosmo will be far greater than that of its former namesake. What has not changed since the late Helen Gur- ley Brown is Cosmo being among the world's most powerful women's brands. • JETER'S ADIEU, CLOONEY'S I DO, HUSNI'S ACT V AND STOCK WATCH...Page 2 • STEVE SMITH'S NOT-SO-PHAB REVIEW OF THE iPHONE 6 PLUS...... Page 3 • LOCAL NEWS IS "ADVANCE"-ING...... Page 5 • MONEY SHOT: SMARTPHPHONES REPLACE TABLETS ON PATH TO PURCHASE... Page 6 • THE NEW YORKER FESTIVAL IS TERRESTRIAL AND VIRTUAL...... Page 10 www.minonline.com © 2014 Access Intelligence, LLC. Federal copyright law prohibits unauthorized reproduction by any means and imposes fines of up to $100,000 for violations. Page 2 min 10/6/2014 Covering Derek Jeter's Adieu and George Clooney's I Do. Enjoy this September 29 quip from lame-duck Late Late Show host Craig Ferguson: What a weekend! Derek Jeter and George Clooney both stopped playing the field. In fact, from an image perspective, the two events were superior than their "precedents." Jeter, in his final game as shortstop and captain of the New York Yankees on September 28, was showered with affection by Boston Red Sox fans. By contrast, Ted Williams 1960 finale in the same Fenway Park was surly. The scene was reported memorably 54 years ago by the late John Updike in The New Yorker's Hub Fans Bid Kid Adieu. Clooney's September 27 marriage to lawyer Amal Alamuddin had all the pomp of the Ange- lina Jolie-Brad Pitt wedding five months ago. The difference was that Jolie and her father, actor Jon Voight, are estranged, while Clooney's parents Nina and Nick Clooney were front and center. Nick, the younger brother of the late Rosemary Clooney, delivered what People (October 13) called a "heartfelt speech" during the 30-minute ceremony. this Week Will Be a Special Act V Experience for Samir Husni. His October 7-10 gathering at the University of Mississippi celebrates the 30th anniversary of the magazine journalism program that Husni started with Meredith Corp. Appropri- ately, Meredith National Media Co. Women's Lifestyle Group president Tom Witschi is a key- noter. Go to http://micactexperience.wordpress.com for more. ------Stock Watch (October 2, 2014, Wall Street close) COMPANY [SYMBOL] PRICE %/Change COMPANY [SYMBOL] PRICE %/Change 10/2 4 wks# 2014@ 10/2 4 wks# 2014@ APPLE INC. [AAPL] 99.90 1.81 1.81 REED ELSEVIER PLC (ADR) [RUK] 63.24 -3.42 5.31 CBS CORP. [CBS] 52.34 -11.93 -11.93 ROVI CORP. [ROVI] 19.79 -12.04 0.51 COMCAST CORP. [CMCSA] 52.84 -3.72 -3.72 R.R. DONNELLEY & SONS CO. (RRD) 16.21 -8.52 -20.07 WALT DISNEY CO. [DIS] 86.79 -3.72 -3.72 SCHOLASTIC INC. [SCHL] 31.95 -8.84 -6.06 FACEBOOK INC. [FB] 77.08 1.49 1.49 SCRIPPS, E.W. & CO. [SSP] 16.83 -14.96 -22.51 GANNETT CO. [GCI] 29.23 -12.25 -12.25 TIME INC. [TIME] 22.85 -2.77 -2.68 GOOGLE INC. [GOOG]* 570.08 -2.04 -2.04 TIME WARNER CABLE [TWC] 141.46 -4.02 4.40 GRAHAM HOLDINGS CO. [GHC] 700.23 -3.40 -3.40 TIME WARNER INC. [TWX] 73.20 -5.22 4.99 INTERPUBLIC GROUP OF COS. [IPG] 17.80 -9.28 -9.28 TRIBUNE PUBLISHING [TPUB] 19.94 5.06 -9.86 LEE ENTERPRISES [LEE] 3.54 -6.35 -6.35 20TH CENTURY FOX [FOXA] 33.41 -7.53 -5.00 MARTHA STEWART LIVING OMNIMEDIA [MSO] 3.73 -12.44 -12.44 TWITTER INC. [TWTR]; 51.85 3.20 -18.54 McCLATCHY CO. [MNI] 3.40 -20.75 -20.75 VIACOM INC. [VIA] 74.85 -7.80 -14.72 McGRAW-HILL FINANCIAL [MHFI] 83.25 -0.73 -0.73 XO GROUP (THE KNOT) [XOXO] 11.36 -5.73 -23.55 MEDIA GENERAL [MEG] 13.23 -16.21 -16.21 YAHOO! INC. [YHOO] 40.50 3.34 0.15 MEREDITH CORP. [MDP] 42.60 -10.95 -10.95 min MEDIA INDEX 2,528.13 -3.50 1.89 MICROSOFT CORP. [MSFT] 45.76 1.10 1.10 NEW YORK TIMES CO. [NYT] 13.08 5.91 5.91 NASDAQ COMPOSITE 4,430.19 -2.90 9.23 NEWS CORP. [NWSA] 15.81 -10.17 -10.17 DOW JONES INDUSTRIAL AVERAGE 16,801.05 -1.57 1.35 # = From September 8, 2014; @ = From December 31, 2013

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Distributed via email and online. For email and postal address changes, allow 2 weeks notice. Send to: Client Services or call 888-707-5814. For advertising info contact 301/ 354-1629. Contents may not be reproduced in any form without written permission. Subscription Rate: $1049 min 10/6/2014 Page 3 Steve Smith's App Review: NOT SO PHAB: THE iPHONE 6 PLUS CONTENT EXPERIENCE NEEDS WORK. Apple’s entry into the jumbo phone category may be late, but it is sure to have an impact. iOS remains the baseline for mobile app and site design, regardless of Android’s superior penetration. The arrival of the iPhone 6 at a 4.7 inch screen and the iPhone 6 Plus at 5.5 inches marks a shift in our understanding of mobility. With this new line Apple acknowledges how smartphones are replacing desktops for a wider range of key functions. Now we have the screen to do so. What does it mean for publishers? First off, run don’t walk to get an Phone 6 Plus to test out how it changes your and your competition’s site and app experience. It does. We have only had a few days to play with the Plus, but it represents a different mobile experience altogether that publishers need to consider. Granted, this so-called “phablet” is a mammoth device that sits at the upper end of the scale, but it may well represent directionally where the design and usability target needs to head. Mere responsive design doesn't cut it when a device changes the way you navigate. The Plus is a two-handed device, pure and simple, but one’s in- stinct is to treat it like a one-handed one. And so most sites and apps that rely on navigation at the top of the screen will force the user into two-handed mode. The now-familiar hamburger menu icon at top right or left of a mobile site is unreachable. A back-swipe into the main menu is more navigable with one hand. Also basic sharing tool sets are much more welcome at the bottom of the screen. White space becomes more of a negative than a positive as I watch sites and apps struggling to adapt to the larger screen. Some sites like NewYorker. com, BHG.com, EW.com morph well in both portrait and landscape mode, where the layout snaps into two- column mode nicely to fill the screen. One of the perks of enlarging mobile phones is that they put more content on the screen…or they can if publishers let them. But some site and design structures actually create more white space even in portrait mode. For instance Hearst sites like Esquire.com and ELLE.com in portrait orientation leave a rail of white space on the right. Cosmopolitan.com is much more adap- tive to the larger screen and fills the space accordingly. The risk for publishers on larger phones is that their sites and apps start looking out of place on the screen in much the same way smartphone apps look on a tablet. In fact, many sites and apps on an iPhone 6 currently recall the worst aspects of the early Android tablet experience where most content felt too small for the screen and the user is left feeling as if she is wasting this extra real estate. The biggest challenge for an enlarged mobile design environment is APP REPORT CARD going to be advertising. Most networked ads suffer an even more ex- treme scaling problem on the Plus than do sites. Many banners now look User Experience B and feel like Lilliputian smartphone units on a tablet. Even larger square sizes look pretty lonely in a sea of white. A good example of Overall Design B- ads that scale well can be found at Rodale’s MensHealth.com and Wo- Social Integration N/A mensHealth.com, where the house ads morph nicely into both orienta- tions for a much lusher user experience. Mobile Utility B Overall, the app and site experience on an iPhone 6 Plus need work. While video is a dream at this scale, and publishers have an oppor- Monetization C+ tunity here to create lush environments, the larger display tends to break or distort the first generation understanding of mobile scale. Final Grade B- Page 4 min 10/6/2014

Guest b2b Commentary Bryan Burdick

Marketers are increasingly using data in their efforts. They use data to analyze their customers and find lookalikes. They use data to identify the best prospects. And they use data to measure the performance of their marketing programs. This new focus on data requires that publishers also produce data to help their advertising clients target precise audiences and provide gran- ular metrics that measure the performance of advertising programs. New research conducted by Bizo, which included a survey of more than 850 marketers, offers some insight into just how deeply marketers have embraced data in their day-today tasks. The Data-Driven Marketer gives insight into how the marketing department is functioning in the digital era. One thing that's changed is the kind of people who work in marketing. The marketing department used to be reserved for right-brained, creative people. Now marketing is increasingly a left-brained, analytical role. The survey found that almost 30% of marketers said they planned to hire more data-oriented employees in the next 12 months. Marketers are also heavily reliant on software. The research showed that 67.7% of survey respondents used customer relationship management systems at their companies. That made CRM software the most commonly used marketing software. Other popular software used by marketers included: The publishing industry has always had • Analytics tools (61.0%) " strong databases; now is the time to • Email software (39.8%) mine them and help marketers, especially • Social media management tools (37.5%) B2B marketers, accurately target the • Blogging platforms (36.3%) audiences they want to reach. • Marketing automation software (31.3%) " The research also discovered that software companies and companies with more than 500 employees were leading the way in adopting data-driven marketing principles. Soft- ware companies, for instance, are far more likely to use marketing automation software: More than 80% use marketing automation software compared with 31.3% of all respondents. Software and other tech marketers have always been trailblazers in adopting digital marketing technologies. Pioneering tech companies were the first to build Websites, run display ads, advertise on search engines and make use of social media, and other industries followed. The same is sure to happen in adopting data-driven marketing. Perhaps the increasing use of data to guide their marketing decisions and to prove their revenue contribution is leading to a rise of importance in the marketing department. Marketers sure think so. In the Data-Driven Marketer survey, 63% of marketers said their department was perceived more positively inside their company compared with a year ago. So what does the rise of data-driven marketing mean for online publishers? The publishing industry has always had strong databases; now is the time to mine them and help marketers, especially B2B marketers, accurately target the audiences they want to reach. Publishers also have to prove advertising and other marketing programs they create are driving the right audiences to their clients’ websites. And finally publishers need to prove that their readers are the ones who are buying their clients' products and services. It won’t be easy, but the coming data-driven world demands it.

Bryan Burdick ([email protected]) is the chief operating officer of b2b marketing specialist Bizo. On July 22, LinkedIn agreed to acquire Bizo for a reported $175 million. The deal was completed in August. min 10/6/2014 Page 5 To Advance Digital Media Group's Susan Rerat, Guest b2b Commentary Consumer Digital News Is More Local than the National Marketplace Realizes. Bryan Burdick Susan Rerat, VP of Advance Digital Media Group national strategic development and sales has a vested interest in school board elections, traffic jams, snow removal, etc., that Powered by Data, the Marketing Department is on the Rise get people talking (or gossiping) in their public squares. According to comScore, the ADMG member news and information properties cumulatively tallied nearly 42 million unique visi- Marketers are increasingly using data in their efforts. They use data to tors in August, "which ranks us eighth in the general news category," Rerat says. "We're analyze their customers and find lookalikes. They use data to identify with the 'household names' in the news business, but we're not yet one of them." the best prospects. And they use data to measure the performance of their The reason is that the parts are better known than the whole. Before S.I.(Si) Newhouse, marketing programs. Jr., bought Condé Nast in 1959, his late father and family patriarch S.I. (Sam) Newhouse, This new focus on data requires that publishers also produce data to Sr., was already wealthy from the several newspapers he owned. In print, the Cleveland help their advertising clients target precise audiences and provide gran- Plain Dealer, New Orleans Times Picayune, Newark Star-Ledger, Portland Oregonian, etc., ular metrics that measure the performance of advertising programs. are far weaker in 2014 than in Sam Newhouse's era (younger son Donald has run that busi- New research conducted by Bizo, which included a survey of more than 850 marketers, ness for decades), but they have the digital clout that Rerat believes can bring in more offers some insight into just how deeply marketers have embraced data in their day-to- advertising revenue. day tasks. The Data-Driven Marketer gives insight into how the marketing department is To give ADMG backbone, Rerat commissioned New York-based Insight Strategy Group to con- functioning in the digital era. duct the research study "What makes digital readers tick?" Of the 2,396 surveyed, a large One thing that's changed is the kind of people who work in marketing. The marketing majority were (90%) reading news online at least once a week, and most of the respondents department used to be reserved for right-brained, creative people. Now marketing is were female (58%) and had a mean age of 37. increasingly a left-brained, analytical role. The survey found that almost 30% of mar- What ISG found was that digital readers of local media (such as MLive.com for New- keters said they planned to hire more data-oriented employees in the next 12 months. house's eight Michigan dailies) topped their national news reader counterparts in talking Marketers are also heavily reliant on software. The research showed that 67.7% of about articles with others in person (81% versus 75%), sending email and other direct mes- survey respondents used customer relationship management systems at their companies. sages about articles (49% versus 44%), leaving a comment on the article (46% versus 40%) That made CRM software the most commonly used marketing software. Other popular soft- and read the comments already posted (79% versus 71%). ware used by marketers included: The conclusion is that gridlock on Main Street matters more than gridlock on Capitol Hill to digital news audiences, and the ISG survey has been added to Rerat's media kit • Analytics tools (61.0%) when she makes sales calls to woo national advertisers. • Email software (39.8%) Her CN career is eclectic. She was publisher at Brides and Modern Bride, and was found- • Social media management tools (37.5%) er at Brides.com at the former CondéNet. In 1998 she was founding publisher of Vogue Rus- • Blogging platforms (36.3%) sia, which meant a long commute from Paris' "city of light" to Moscow's "city of grey." • Marketing automation software (31.3%) Russia's frigid winters were no match for Rerat, who says that "being from Minnesota was an asset to my job." The research also discovered that software companies and companies with more than 500 employees were leading the way in adopting data-driven marketing principles. Soft- AgWeb's Harvest and Digitals Were as High as an Elephant's Eye. ware companies, for instance, are far more likely to use marketing automation soft- Farm Journal's AgWeb.com had an impressive August. Google Analytics measured 5,426,686 ware: More than 80% use marketing automation software compared with 31.3% of all page views and 566,660 unique visitors +17.57% and +20.23%, respectively, versus July 2014 respondents. (see min's digital boxscores on page 8). "Our annual 'Crop Tour' event in August and the Software and other tech marketers have always been trailblazers in adopting digital key information it provided in a down commodities market was the [catalyst] to our up- marketing technologies. Pioneering tech companies were the first to build Websites, tick," says James Arnold, VP of sales and operations at the Rosemont, Ill.-based company. run display ads, advertise on search engines and make use of social media, and other The irony is that the 2014 corn and wheat harvest in the Midwest farm belt was ideal industries followed. The same is sure to happen in adopting data-driven marketing. with a cool, moist spring and a warm dry summer. But it was too ideal, because the U.S. Perhaps the increasing use of data to guide their marketing decisions and to prove Department of Agriculture's record-breaking projection of 14.4 billion bushels of corn is their revenue contribution is leading to a rise of importance in the marketing depart- too much supply and–at the moment–too little demand. Will exports turn 2014 into a "good" ment. Marketers sure think so. In the Data-Driven Marketer survey, 63% of marketers year on the farm? said their department was perceived more positively inside their company compared with a year ago. So what does the rise of data-driven marketing mean for online publishers? The publishing industry has always had strong databases; now is the time to mine them and Stay on top of current trends, changes and breaking news. help marketers, especially B2B marketers, accurately target the audiences they want to reach. Publishers also have to prove advertising and other marketing programs they Become a minsider today! August 13, 2012 Media Industry Newsletter Vol. 65 No. 32 New york, N.y. create are driving the right audiences to their clients’ websites. And finally pub- www.minonline.com April 2, 2012

min's ExclusiveMedia Analysis/ChartsIndustryVol. Newsletter 65 No. of 14 Magazine Circulation: PART 1: NEWSSTAND NIGHTMARENew York, IS THEN.Y. LATEST DÉJÀ VU ALL OVER AGAIN. Media Industry Newsletter April 9, 2012 Keith Kelly's New York Postwww.minonline.com headline (August 8) is apt when only 13 of the 86 titles charted by min in the first of our three-part analysis of first-half-2012 data from the Audit Bureau of Circulations' Fas-Fax are up in newsstand. But Yogi Berra's famed Vol. 65 No. 15 malapropism is apt, too, because the ABC cumulative for 395 reporting magazines find- New York, N.Y. lishers need to prove that their readers are the ones who are buying their clients' Steve Smith's Eye On Digital Media: www.minonline.com ing single copy sales -9.60% versus first-half-2011 continues the pattern at least CALLING ALL LEADERS--LESSONS FROM OUR 2012 BEST OF THE WEB WINNERS. SUBSCRIBE the last four Fas-Fax periods when the differentials were -9.96%/-9.15%/-7.27%/-5.63% Stop me if you have heard me say this before. In the 15 years I have been covering mag- from—in reverse order—second-half-2011 down to first-half-2012. azines and their checkered migration to the new reality of digital media, this is one of But the long-term decline for many magazines is severe. Take, for theexample, first Familytimes I can honestly say the industry has moved at long last into a leadership Circle and Woman's Day, which are two of the 13 newsstand-up magazines with +8.0% and position. Rather than follow and copy the famously "fleet footed" online startups, mag- +6.2%, respectively. That, in part, is because of reduced frequenciesazines from are 15 innovatingtimes and also leveraging their unique cross-platform reach to achieve editorial and ad programs that no other media can match. In working on the April 3 Steve Smith's Eye on Digital Media: (continued, with charts,Best on of page the Web8 and 9) Steve Smith's Eye on Digital Media--Quarterly App Review: struck by several winners for the ways in which they offer glimpses of new models. products and services. It won’t be easy, but the coming data-driven world demands it. HOW PUBLISHERS CAN CAPTURE THAT NEW "MOBILE REFLEX." awards and the special issue of min that outlines who won and why, I was EXTRA! EXTRA! NEWSSTAND SELLS THE LastDIGITAL week, GOODS!Nielsen revealed an interesting tipping point in the evolu♦ -In the tablet space everyone was rushing to app-ify their magazines for the As we review the ever-lengthening list oftion magazine-branded of smartphone offer-habits: almost half of all advanced phone owners nowKindle Fire, and Nook in 2011. Our two winners in the Tablet App/Paid App Maga- ings in the mobile and tablet universe inuse min's a shopping quarterly app appof chart,some kind. zine Edition category were Wired and Bloomberg Businessweek+, but each was point- it is a good time to reflect on the one thething top that apps has in changedthe category. the EveneBay more, Amazontelling, Grouponis that andthe average usering the way differently for tablet experiences that reached beyond enhanced print. game for magazines on devices in the last six months.Newsstand After strug-mod- Shopkick are of theseApple 'sapps is referencing it 17 times a month. The clear implication gling against criticism that digital editionshere is werethat tooshopping expensive and mobile devices have become synonymous inCONGRATULATIONS many TO OUR BEST OF THE WEB WINNERS AND HONORABLE MENTIONS... on a per-issue basis and forced subscribers to buy their magazines users' minds. Nothing is more important to emerging media than theSteve con -Smith put his perceptive digital-media Eye on magazines finally "leading" rather twice, publishers finally got relief from cept of rituals. iPad how business has than following the digital conversation, and the 34 winners and the numerous honorable el in mid-2011. With subscriptions, subscriber authentication, In other words, an all-important mobile reflex is developing.mentions We shop, met far higher standards than anyone would have envisioned at our first Best and a special area to find periodical content, both providers and TODAY! and then at some point prior to or during the experience, we almost of the Web awards in 2004. A couple of good examples iPad, users finally got what they were lookinginstinctively for from Apple: reach afor sane our ecosystem. mobile phones. It is when a new communications technology (continued on pages 7, 8, 9, 10, 11, and 12) are Digital Teams of the Year--Saveur and The Atlantic, When we asked some of the leading magazinebecomes secondpublishers nature on andthe closely identified with an activity bothor time of which of day went that from it the backwater to the head of the (continued on page 4) been for them, each looked at the Newsstandtruly becomes emphasizing a reliable a different medium butthat positive content at-companies and theirclass advertisers with innovative can tar-strategies and management support. tribute. get with confidence. Thanks go to The Atlantic publisher (since March STOCK WATCH: APPLE (+50.6% FIRSTThis QUARTER) knowledge AND must 27 matter "MORTALS." to publishers, and some already 2008)see it. Jay The Lauf, new whoseSeventeen keynote described how he and his Analysts' forecasts that Apple stockShopping may--barring Insider a appsplit--surpass is designed $1,000as what per the share magazine’s associatecolleagues publisher/marketing moved the magazine from the 19th to the 21st Howard Grier describes as "a bridge fromis magazine on page to3) store." century (continued (Jay even on quotedpage 4 )1857 co-founder Ralph Waldo by year-end are looking spot-on (price excludes March 30). LargeStock credit, Watch as min Eye ( Emerson). He is pictured (left) accepting The Atlantic digital editorial director on Digital Media columnist Steve SmithDAN LAGANI:has written, "My goes TIME to ATthe 'READER'Scompany'sWEEK." nearly DIGEST' com- WAS A GREAT EXPERIENCE." plete tablet domination with the iPad, with each iteration contributingUSINESS to it. Also Bob Cohn's Digital Hall of Fame induction. Joining him are Complex Media ceo Rich He took the high road in theB aftermath from his August 3 impressive: Time Warner Cable (+26.4%), as its carriage dispute with Cablevision-owned Antoniello, Hearst Digital Media vp/chief revenue officer Kristine Welker, Cygnus Reader's Digest North America president and more than two years with parent Madison Square Garden ended. exitBusiness after Media 14 months ceo John as French, and Style.com editor-in-chief Dirk Standen (photogra- Digest Association. "We really built a sound strategy to phertransform Doug Goodman).the business Special dig- thanks to our event sponsor MagazineRadar. JOHN BYRNE ADDS A "FORTUNE" itally,"COVER STORYLagani TOtells 57 min.AT " "We drove real digital transformation on the advertising,Reader's The latter sum came during his 1985-2003 stint as BW executive editor, where at least ...AND TO THE "FOLIO: 40." three--on 1981-2001 General Electric ceo Jack Welch, 1980s Apple ceo(continued John Scully, on page and 4) min's sister publication continues its April tradition of honoring magazine people "from (continued on page 3) the infamous Al (Chainsaw) Dunlap• atREFRESHED Sunbeam, et FAMILy al.--turned CIRCLE; into REDESIGNEDacclaimed books. (AND But "GOLDEN") the corner FITNESS.... office to the Pagecorner 2 cubicle, where new ideas drive meaningful change." Among Byrne became a magazine "free agent"• EX-ROLLING in October STONE2009 when PUBLISHER he ended JACKhis four-year ROTHERHAM sec- JOINSthe recognized are Bryan Burdick ([email protected]) is the chief operating officer of b2b marketing specialist Bizo. On July 22, LinkedIn above story) and ond run at BW (he had added BW.com• THE editor) min/ with the Bloomberg Businessweek relaunch MAGAZINERADAR ENTHUSIAST CHART GOES ers.TEENy-BOPPING..... GoRICH to Rfoliomag.comELEVANCE.Complex Pagefor Media more. 73 • INSIDE B2B TURNS "FOODIE" (SUPERMARKET NEWS, ETC.)... PagesFairchild 10 and Fashion 11 Media president/ceo (since January 2010) Gina Sand APRIL 3 IS min's 2012 BEST OF THE WEB AWARDS • TNy'S AD-BENEFITTING iPHONE APP; LHJ'S GOODByE,• ESQUIRE'S NORMA JEANE..GLOBAL INITIATIVEPage 12 ceo MEANS and min's 10 MILLION Digital HallMEN ofAT FamerTHEIR Rich BEST Antoniello (see Digital Hall of Fame • SMITH ON HARPER'S BAZAAR'S PAST STRENGTHENING ITS PRESENT..... Page 2 Our ninth recognition of the magazine-digital convergence will be at Tuesday's • (April 3) breakfast in New York's Grand Hyatt, and the 28 Bestwww.etouches.com/bow ofwww.minonline.com the Web catego-. MORE/FITNESS WILL HAVE A HUGE HALF-MARATHON; NOONAN/CIVILITY.. Page 3 www.minonline.com/subscribe ries (including social media tablets) are indicative of the vast expansion, so- • PREVIEWING FIRST-QUARTER 2012 PIB WITH YEAR-END 2011...... Page 7 phistication, and importance. The honors extend to our six • NATIONAL GEO. REVISITS TITANIC, WHICH agreed to acquire Bizo for a reported $175 million. The deal was completed in August. inductees, so attendees will get to experience a fun and informative morning. We welcome you to join us. For ticket information, go to - GOLF WORLD... Page 4 • JOE LEVY JOINS BILLBOARD; LEE SLATTERY'S MAD MEN BROTHER...... Page 2 .. Page 2 VARIETY/NEWSWEEK ANALOGY; STYLE.COM'S 2ND PRINT ISSUE.. Pages 2 and 3 www.minonline.comS • CIAM REPORTED IN 1912.. Page 8 • WHY GOLF DIGEST WAS "WINTERIZED"--AND DIAZ EDITS • A LONGER BRIDES "SEASON"; FINE COOKING'S EXPANDED CIRC. Pages 4 and 5 • FORBES.COM'S FEB. SURGE; WILLwww.minonline.com SI'S ANGELS GET THEIR WINGS?... Page 14 Page 6 min 10/6/2014 SMARTPHONES REPLACE TABLETS ON PATH TO PURCHASE As we see in this week’s review of the mobile experience on the iPhone 6 Plus, the expanding real estate of mobile screens has implications for design, content and monetization. One of the consequences of larger iPhones is less reliance on tablets. In a survey of product research habits among over 1500 multi-device users, NinthDecimal found that the use of smartphones as research tools rose 110% in just the last years. Almost half (45%) of mobile users are using their devices to find information about products, compared to only 20% last year. This is a result of a combination of things–general mobile migration, evolving habits, etc. But it is clearly also a function of expanding screen size. In the last year, for instance, the share of mobile users who researched products on their tablets fell from 37% to 16%, a striking 57% decline that now puts it behind smartphones as the primary research tool among devices. This is important because tablets have long been recognized as superior conversion platforms, where people tap buy buttons even more willingly than they often do on desktops. For instance, among those who do research retail products on a tablet, 34% make a purchase on the same device and only 8% make the purchase on a smartphone. Smartphone re- searchers behave differently, in that their ultimate platform for purchase can be equally phone, tablet, laptop or store. If larger phones invite more tablet-like behavior, then we might expect better conversion metrics, better CPMs and a richer palette of ad and promotion opportunities for phones. Meanwhile, these figures could be a leading indicator of diminished attention to tablets. Regardless of device, retail shoppers continue to say they respond best to mobile advertising that leads with discounts and sales (60%). But in most categories, shoppers say they actually are more likely to make a purchase on their phone than research the item on their phone. Still, among mobile users, 36% say they respond best to ads that include product reviews or product information (35%). Mobile advertising also has an impact on shopping behavior, with 45% saying have pur- chased a product as a result of seeing a mobile ad in the last month. -SS

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EYE ON INNOVATION STEVE SMITH

Celebrity Sadness, Awards and the “Intellectual Bling” Effect (continued from page 1) Wenner’s RollingStone.com (+71.43% PVs, +24.78% UVs) also saw gains from these same storylines. In this case, the huge bump in pageviews had as much to do with a new site design and photo gallery. RS’s “500 Greatest Songs of All Time” was a top performer. EW.com (+18.82% PVs, +29.67% UVs) broke a personal best in August and topped 20 million uniques across platforms, 13.9 million of which came from mobile devices. Robin Williams was a lead story, but red carpet coverage of the Emmys and VMAs also contributed. As with many magazine brands, mobile is driving growth. At NationalGeographic.com (+8.03% PVs, +9.79% UVs) device-based activity is up 47% over last August. Nearly half of the 22 million uniques (10 million) are mobile. American Media’s health and fitness properties as well as entertainment sites were coming off of some record highs in July. Nevertheless, several of their fitness sites maintained good momentum against the seasonal headwinds: MensFitness.com (July -5.65% versus August PVs, +4.70% PVs), MuscleandFitness.com (July +1.27% versus August PVs +11.23%) and FitPregnancy.com (July +14.60% PVs versus August +20.43% UVs). Overall the portfolio has gained about 150% in activity over August last year. AMI attributes its traffic swell to editorial informed by data and a UX that’s been revised to im- prove consumption. Apparently August is a month for geeking out, as the favorite haunts of science fans did especially well. It’s good to know that a provocative magazine cover can still drive interest across both newsstand and digital. PopSci.com (+26.58% PVs, +19.26% UVs) had the pugilistic “Science Guy” Bill Nye on a cover that went viral. It was on Digg’s homepage for an entire day. But PopSci knew it had a good thing in that cover and was also proactive in the social stream. A clever animated GIF of Nye throwing pumches was advanced in a Twitpic complete with PopSci branding. In another interesting social media tactic, PopSci has also been drilling into Face- book analytics to find stories more than six-months old that performed well. They keep the stories in a spreadsheet in order to choose evergreens for reposting when they seem timely. Speaking of geeking out, what is going on at the Smithsonian? Smithsonian.com (+45.30% PVs, +26.49% UVs) enjoyed an August bounce-back as back-to-school ramped up. But more than that, its annual “Museum Day” promotion continues to be a brand and traffic winner. Who can resist free? This is when more than a thousand museums across the country mimic Smithsonian Institution Museums for a day to offer free entry to their exhibits. While the free day is Sept. 27, “we begin to get a run-up of people wanting to participate by mid-August," says chief digital officer Bill Allman. “We typically get hundreds of thousands of participants.” For Smithsonian.com, social is the sauce because the branded content carries special sharing value. Growing from under 400,000 uniques three years ago to 4.2 million in August, the site sees robust content sharing. Allman calls it “intellectual bling.” “Our users, half of them under 35 years of age, love sharing our stuff because it gives their community a new perspective, while at the same time amping up their own reputation for being a smart ‘curator’ of cool information.” But August’s travel story about an Antarctic waterfall that flows blood red because of its iron content, was tailor made for viral distribution. Reddit picked it up and helped drive a 150% increase to Smithsonian’s travel channel. Allman reports that the site is growing the revenue stream base by adding e-commerce via Smithsonian branded books, art and appar- el. After all, what would a museum be without a gift shop at the exit?

Steve Smith (popeyesmith @c o m c a s t .n e t ) is digital media editor for min/m i n o n l i n e .c o m . Page 8 min 10/6/2014

AUGUST 2014 VERSUS JULY 2014 DIGITAL MEDIA BOXSCORES Media Site/ Parent URL Aug. ‘14 PV July ‘14 PV % Diff. Aug. '14 UV July ‘14 UV % Diff. Source AARP aarp.org 144,885,747 125,750,261 15.22 10,657,589 11,558,938 -7.80 Omniture AgWeb/Farm Journal AgWeb.com 5,426,686 4,615,754 17.57 566,660 471,324 20.23 Google Analytics All You/Time Inc. allyou.com 24,689,000 11,589,000 113.04 2,427,030 1,676,482 44.77 comScore Multiplatform Data Allure/Condé Nast allure.com n/a 30,763,772 — n/a 2,793,793 — Proprietary Analytics American Photo/Bonnier americanphotomag,com 295,147 242,392 21.76 68,316 64,859 5.33 Omniture Answerology/Hearst answerology.com 1,007,019 1,031,925 -2.41 455,824 458,276 -0.54 Omniture Architectural Digest/Condé Nast archdigest.com n/a 14,213,625 — n/a 777,553 — Proprietary Analytics Atlantic, The/Atlantic Media theatlantic.com 44,778,476 43,442,186 3.08 15,650,704 17,751,801 -11.84 Omniture Atlantic Cities, The/Atlantic Media theatlanticcities.com 3,349,968 3,526,386 -5.00 1,333,761 1,714,120 -22.19 Omniture Atlantic Wire, The/Atlantic Media theatlanticwire.com 9,784,689 8,336,186 17.38 5,594,510 4,458,465 25.48 Omniture Automobile/TEN: The Enthusiast Network automobile.com 4,981,715 4,642,702 7.30 1,283,975 982,463 30.69 Omniture Better Homes and Gardens/Meredith bhg.com n/a n/a — 12,063,263 11,912,461 1.27 Omniture Bicycling/Rodale bicycling.com 11,099,540 12,813,639 -13.38 1,844,109 2,044,923 -9.82 Coremetrics Birds and Blooms/Reader's Digest birdsandblooms.com 1,256,439 1,574,320 -20.19 300,058 361,248 -16.94 ComScore Digital Analytix (Dax) BoatQuest/Active Interest Marine Group www.boatquest.com 803,106 804,532 -0.18 184,903 197,303 -6.28 Google Analytics Bon Appétit/Condé Nast bonappétit.com n/a 27,122,730 — 3,800,000 3,600,000 5.56 comScore Brides/Condé Nast Bridal Media brides.com n/a 16,650,588 — n/a 2,197,986 — Proprietary Analytics Budget Travel budgettravel.com 10,225,978 10,370,802 -1.40 1,301,322 1,364,836 -4.65 Google Analytics Car and Driver/Hearst caranddriver.com 71,004,010 65,893,918 7.76 8,714,105 8,319,706 4.74 Omniture Car Craft/TEN: The Enthusiast Network carcraft.com 1,493,047 1,659,325 -10.02 391,277 430,581 -9.13 Omniture Circle Track/TEN: The Enthusiast Network circletrack.com 306,584 322,781 -5.02 78,595 92,205 -14.76 Omniture Condé Nast Traveler/Condé Nast cntraveler.com n/a 22,814,680 — n/a 1,891,146 — Proprietary Analytics Cooking Light/Time Inc. cookinglight.com 27,169,000 27,605,000 -1.58 4,218,791 4,120,636 2.38 comScore Multiplatform Data Cosmopolitan/Hearst Cosmopolitan.com 185,771,307 168,091,103 10.52 24,687,399 21,256,126 16.14 Omniture Country Living/Hearst CountryLiving.com 46,806,184 49,077,714 -4.63 4,267,315 3,722,427 14.64 Adobe Analytics Craft Stylish/Taunton craftstylish.com 276,412 278,916 -0.90 145,679 155,081 -6.06 Google Analytics Delish/Hearst Delish.com 11,716,858 18,315,083 -36.03 1,919,011 2,517,967 -23.79 Omniture Details/Condé Nast details.com n/a 8,563,114 — n/a 1,344,051 — Proprietary Analytics Discover discovermagazine.com 3,041,070 2,356,156 29.07 2,116,084 1,596,838 32.52 Google Analytics Dwell dwell.com 9,700,000 9,400,000 3.19 1,800,000 1,800,000 0.00 Google Analytics Eating Well/ Meredith eatingwell.com n/a — 6,033,362 6,196,403 -2.63 Omniture Ebony/Johnson Publishing ebony.com 1,476,924 1,594,654 -7.38 678,955 722,524 -6.03 Google Analytics Elle/Hearst elle.com 69,187,722 74,050,849 -6.57 8,614,055 11,909,474 -27.67 Omniture Elle Decor/Hearst elledecor.com 10,128,913 12,224,527 -17.14 1,125,457 1,326,427 -15.15 Omniture Entertainment Weekly/Time Inc. ew.com 75,936,000 63,906,000 18.82 20,622,434 15,904,170 29.67 comScore Multiplatform Data Entrepreneur entrepeneur.com n/a 92,964,072 — n/a 10,940,740 — Omniture Esquire/Hearst esquire.com 30,554,923 37,707,477 -18.97 7,094,073 10,485,130 -32.34 Omniture Essence essence.com 21,000,000 21,000,000 0.00 1,900,000 1,800,000 5.56 comScore Every Day with Rachael Ray/Meredith rachaelraymag.com n/a — 1,530,130 1,471,441 3.99 Omniture Family Circle/Meredith familycircle.com n/a — 774,809 800,387 -3.20 Omniture Family Handyman, The/Reader's Digest familyhandyman.com 7,758,342 7,741,038 0.22 3,312,032 3,644,217 -9.12 ComScore Digital Analytix (Dax) Fast Company/Mansueto fastcompany.com 11,050,072 10,592,448 4.32 4,967,232 4,590,476 8.21 Omniture Field & Stream/Bonnier fieldandstream.com 6,729,614 7,130,275 -5.62 2,259,407 2,160,329 4.59 Omniture Fine Cooking/Taunton finecooking.com 5,370,438 5,200,796 3.26 2,641,433 2,686,300 -1.67 Google Analytics Fine Gardening/Taunton finegardening.com 1,377,691 1,573,568 -12.45 705,875 826,271 -14.57 Google Analytics Fine Homebuilding/Taunton finehomebuilding.com 2,509,642 n/a — 1,405,083 n/a — Google Analytics Fine Woodworking/Taunton finewoodworking.com 2,014,155 1,774,513 13.50 584,553 540,311 8.19 Google Analytics First for Women/Bauer firstforwomen.com 2,723,562 3,042,886 -10.49 65,724 73,458 -10.53 Google Analytics Fitness/Meredith fitnessmagazine.com n/a — 7,022,899 7,215,467 -2.67 Omniture Fit Pregnancy fitpregnancy.com 9,365,348 8,172,241 14.60 2,026,279 1,682,477 20.43 Google Analytics Food & Wine/Time Inc. foodandwine.com 34,605,945 36,958,244 -6.36 5,192,667 4,776,538 8.71 Omniture Forbes/Forbes Media (U.S. multiplatformP forbes.com n/a — 29,600,000 29,000,000 2.07 ComScore Gentlemen's Quarterly/Condé Nast gq.com n/a 56,775,142 — n/a 5,921,993 — Proprietary Analytics Glamour/Condé Nast glamour.com n/a 33,787,173 — n/a 6,678,694 — Proprietary Analytics Golf Digest/Condé Nast golfdigest.com n/a 19,199,981 — n/a 2,427,718 — Proprietary Analytics Good Housekeeping/Hearst goodhousekeeping.com 61,474,803 63,181,269 -2.70 8,599,088 8,259,137 4.12 Omniture Grub Street / New York Media Grubstreet.com 2,740,957 3,853,943 -28.88 1,030,730 1,023,179 0.74 Omniture Harper's Bazaar/Hearst harpersbazaar.com 57,545,541 55,539,774 3.61 4,517,803 4,001,962 12.89 Omniture Health/Time Inc. health.com 45,462,000 42,197,000 7.74 4,029,511 3,738,389 7.79 comScore Multiplatform Data Hollywood Life/Penske Media hollywoodlife.com 170,104,934 140,343,621 21.21 31,961,919 26,098,377 22.47 Google Analytics Hot Rod/TEN: The Enthusiast Network hotrod.com 4,103,430 3,456,173 18.73 1,037,684 956,877 8.44 Omniture House Beautiful/Hearst housebeautiful.com 36,623,138 38,075,490 -3.81 2,494,535 2,643,932 -5.65 Omniture IEEE Spectrum spectrum.ieee.org 1,591,947 1,777,832 -10.46 715,133 832,525 -14.10 Google Analytics Inc./Mansueto inc.com 16,350,495 15,034,557 8.75 7,058,142 6,703,961 5.28 Omniture InStyle/Time Inc. instyle.com 37,054,492 38,579,215 -3.95 2,257,350 2,300,470 -1.87 Omniture InTouch/Bauer InTouchWeekly.com 45,024,156 40,935,970 9.99 6,078,066 4,434,885 37.05 Google Analytics J-14/Bauer j-14.com 44,333,685 30,656,551 44.61 3,452,385 2,524,634 36.75 Google Analytics Jet/Johnson Publishing jet.com 276,874 303,828 -8.87 80,502 100,663 -20.03 Google Analytics Kiplinger's Personal Finance kiplinger.com 18,711,405 20,126,419 -7.03 2,706,550 2,787,386 -2.90 Omniture Life & Style Weekly/Bauer lifeandstylemag.com 67,329,732 39,671,018 69.72 13,705,256 5,349,262 156.21 Google Analytics Lucky/Condé Nast luckymag.com n/a 20,068,892 — n/a 1,258,210 — Proprietary Analytics M (magazine)/Bauer m-magazine.com 11,376,318 15,341,432 -25.85 815,775 1,118,817 -27.09 Google Analytics Marie Claire/Hearst marieclaire.com 22,843,421 28,120,474 -18.77 5,104,206 5,019,840 1.68 Omniture Maxim maxim.com 48,434,107 46,246,153 4.73 3,643,066 3,824,920 -4.75 Google Analytics Men’s Health/Rodale menshealth.com 115,625,764 113,806,637 1.60 11,028,355 10,583,102 4.21 Coremetrics Men's Fitness/American Media mensfitness.com 56,746,740 60,144,628 -5.65 8,824,661 8,428,401 4.70 Google Analytics Mental Floss/Dennis Publishing mentalfloss.com 17,409,185 19,837,889 -12.24 8,313,791 8,524,499 -2.47 Google Analytics min 10/6/2014 Page 9

Media Site/ Parent URL Aug. ‘14 PV July ‘14 PV % Diff. Aug. '14 UV July ‘14 UV % Diff. Source Midwest Living/Meredith midwestliving.com n/a — 712,799 723,738 -1.51 Omniture Mis Quince/Hearst misquincemag.com 130,945 160,260 -18.29 37,368 32,031 16.66 Omniture More/Meredith more.com n/a — 646,534 654,818 -1.27 Omniture Motor Trend/TEN: The Enthusiast Network motortrend.com 36,760,062 36,244,780 1.42 6,971,606 6,952,877 0.27 Omniture Muscle and Fitness/American Media muscleandfitness.com 42,306,459 41,776,553 1.27 6,262,198 5,630,202 11.23 Google Analytics MyRecipes Network/Time Inc. myrecipes.com 143,119,000 140,357,000 1.97 16,450,272 15,296,585 7.54 comScore Multiplatform Data National Geographic/NGS nationalgeographic.com 85,919,136 79,531,664 8.03 21,941,491 19,984,505 9.79 Google Analytics New York Magazine/ New York Media nymag.com 45,333,031 50,725,488 -10.63 9,103,377 10,738,819 -15.23 Omniture New York Media Roll-up/New York Media NYMediaCenter.com 81,367,154 87,361,411 -6.86 17,704,141 19,491,437 -9.17 Omniture New Yorker, The/Condé Nast newyorker.com n/a 39,908,485 — n/a 10,692,887 — Proprietary Analytics OK!/American Media Inc. okmagazine.com 21,400,000 19,337,353 10.67 4,610,000 5,074,268 -9.15 Google Analytics Organic Gardening/Rodale organicgardening.com 3,613,841 4,049,230 -10.75 1,056,764 1,160,104 -8.91 Coremetrics Outdoor Life/Bonnier outdoorlife.com 8,063,049 3,794,447 112.50 1,356,749 1,112,426 21.96 Omniture PassageMaker/AIM Marine Group www.passagemaker.com 216,745 207,644 4.38 38,181 41,032 -6.95 Google Analytics Paste Magazine pastemagazine.com 10,823,740 10,409,869 3.98 3,894,308 3,731,086 4.37 Google Analytics Parents/Meredith parents.com n/a — 11,272,102 9,731,883 15.83 Omniture Parenting/Meredith parenting.com n/a — 3,729,075 2,835,533 31.51 Omniture People/Time Inc. people.com 394,309,000 455,140,121 -13.37 25,805,641 27,411,672 -5.86 Omniture People En Español/Time Inc. peopleenespanol.com 15,950,000 29,830,791 -46.53 1,313,033 1,957,043 -32.91 Omniture Popular Mechanics/Hearst popularmechanics.com 18,322,162 19,068,975 -3.92 4,050,717 3,842,957 5.41 Omniture Popular Photography/Bonnier popphoto.com 2,769,609 2,559,250 8.22 571,504 587,030 -2.64 Omniture Popular Science/Bonnier popsci.com 10,205,322 8,062,309 26.58 3,379,638 2,833,815 19.26 Omniture Power & Motoryacht/AIM Marine Group www.powerandmotoryacht.com 475,114 436,095 8.95 111,596 115,361 -3.26 Google Analytics Prevention/Rodale prevention.com 49,894,882 55,212,508 -2.56 8,386,841 8,129,108 3.17 Coremetrics Quartz/Atlantic Media qz.com 19,528,732 17,388,129 12.31 6,833,260 5,279,158 29.44 Omniture Quick & Simple/Hearst quickandsimple.com 22,866 24,536 -6.81 19,543 20,513 -4.73 Omniture RadarOnline/American Media Inc. radaronline.com 129,900,000 134,595,078 -3.49 13,970,000 13,931,761 0.27 Google Analytics Redbook/Hearst redbookmag.com 28,398,948 33,303,881 -14.73 3,319,428 3,558,597 -6.72 Omniture Reader's Digest/RDA readersdigest.com 44,632,330 55,087,273 -18.98 3,586,331 4,287,310 -16.35 ComScore Digital Analytix (Dax) Real Simple Home and Lifestyle Network realsimple.com 80,454,000 82,898,000 -2.95 10,669,177 10,113,571 5.49 comScore Multiplatform Data Road & Track/Hearst roadandtrack.com 8,758,701 8,547,355 2.47 3,319,428 2,889,718 14.87 Omniture Rod & Custom/TEN: The Enthusiast Network rodandcustommagazine.com 331,876 398,153 -16.65 63,670 79,961 -20.37 Omniture Rolling Stone/Wenner rollingstone.com 151,916,120 88,615,383 71.43 19,165,629 15,359,766 24.78 Google Analytics Runner's World/Rodale runnersworld.com 34,082,920 39,088,215 -12.81 5,493,477 5,543,976 -0.91 Coremetrics Running Times/Rodale runningtimes.com 1,349,862 1,257,411 7.35 392,973 381,265 3.07 Coremetrics Sail/AIM Marine Group www.sailmagazine.com 269,411 239,950 12.28 110,198 110,724 -0.48 Google Analytics Sailfeed/AIM Marine Group www.sailfeed.com 63,071 91,524 -31.09 29,327 45,127 -35.01 Google Analytics Saveur/Bonnier saveur.com 9,314,947 8,909,374 4.55 2,030,504 2,223,971 -8.70 Omniture Scientific American scientificamerican.com 10,100,000 9,300,000 8.60 5,600,000 5,100,000 9.80 Webtrends Self/Condé Nast self.com n/a 21,056,663 — n/a 4,810,320 — Proprietary Analytics Seventeen/Hearst seventeen.com 60,027,712 61,035,392 -1.65 5,832,760 5,398,488 8.04 Omniture Shape shape.com 57,537,021 65,109,781 -11.63 7,771,262 8,355,054 -6.99 Google Analytics Shot Business/Bonnier ShotBusiness.com 18,653 19,810 -5.84 7,273 16,894 -56.95 Omniture Show Management/AIM Marine Group www.showmanagement.com 102,787 70,212 46.40 32,678 23,620 38.35 Google Analytics Smithsonian Digital Network Smithsonian.com 11,389,024 7,838,316 45.30 4,480,632 3,542,289 26.49 Google Analytics Sound & Vision/TEN: The Enthusiast Network soundandvisionmag.com 1,757,940 1,662,260 5.76 478,674 458,624 4.37 Omniture Soundings Trade Only/AIM Marine Group www.tradeonlytoday.com 169,453 190,643 -11.12 50,402 56,540 -10.86 Google Analytics SoundingsOnline/AIM Marine Group www.soundingsonline.com 117,664 142,294 -17.31 43,510 55,019 -23.05 Google Analytics Southern Living/Time Inc. southernliving.com 30,645,000 35,094,000 -12.68 4,427,799 4,481,638 -1.20 comScore Multiplatform Data Sunset/Time Inc. sunset.com 7,486,000 8,455,000 -11.46 1,085,514 1,138,784 -4.68 comScore Multiplatform Data Taste of Home/Readers Digest tasteofhome.com 58,111,786 49,238,098 18.02 15,221,994 14,373,589 5.90 ComScore Digital Analytix (Dax) Teen Vogue/Condé Nast teenvogue.com n/a 21,634,601 — n/a 2,738,122 — Proprietary Analytics The Cut/ New York Media thecut.com 24,459,491 26,871,620 -8.98 3,765,095 4,020,592 -6.35 Omniture The Knot theknot.com n/a 80,447,481 — n/a 10,310,516 — WebTrends The Week/Dennis Publishing theweek.com 21,719,532 21,140,836 2.74 8,313,791 11,831,714 -29.73 Google Analytics Threads/Taunton threadsmagazine.com 719,806 688,044 4.62 299,553 272,721 9.84 Google Analytics This Old House/Time Inc. thisoldhouse.com 20,831,000 23,757,000 -12.32 2,608,116 2,757,030 -5.40 comScore Multiplatform Data Town and Country/Hearst townandcountrymag.com 2,114,122 2,148,907 -1.62 241,293 230,959 4.47 Omniture Traditional Home/Meredith traditionalhome.com n/a — 201,468 250,919 -19.71 Omniture Travel and Leisure/Time Inc. travelandleisure.com 42,385,776 43,922,877 -3.50 2,627,557 2,761,444 -4.85 Omniture Twist/Bauer twistmagazine.com 9,843,883 9,955,654 -1.12 806,781 594,722 35.66 Google Analytics Us Weekly/Wenner usmagazine.com 361,285,491 336,010,129 7.52 37,991,645 32,699,776 16.18 Google Analytics Vanity Fair/Condé Nast vanityfair.com n/a 28,758,531 — n/a 7,311,540 — Proprietary Analytics Vegetarian Times/AIM vegetariantimes.com 1,658,990 1,714,870 -3.26 775,679 782,101 -0.82 Google Analytics Veranda/Hearst veranda.com 1,777,663 1,850,367 -3.93 175,989 179,505 -1.96 Omniture Vogue/Condé Nast vogue.com n/a 52,562,109 — n/a 2,989,343 — Proprietary Analytics Vulture /New York Media vulture.com 33,293,166 32,781,980 1.56 7,918,834 8,089,560 -2.11 Omniture W Magazine/Condé Nast wmagazine.com n/a 3,262,793 — n/a 242,481 — Proprietary Analytics Wired/Condé Nast wired.com n/a 60,953,173 — n/a 13,205,100 — Proprietary Analytics Woman's Day/Hearst womansday.com 16,192,568 15,966,442 1.42 2,383,955 2,458,664 -3.04 Omniture Woman's World/Bauer womansworldmag.com 8,989,562 9,353,349 -3.89 98,060 90,536 8.31 Google Analytics Women's Health/Rodale WomensHealthMag.com 117,882,523 108,029,480 9.12 17,460,912 17,025,966 2.55 Coremetrics WoodShopNews/Active Interest Media Marine Group WoodshopNews.com 54,592 52,688 3.61 24,625 29,859 -17.53 Google Analytics Yoga Journal/ AIM yogajournal.com 3,366,580 3,636,926 -7.43 1,089,710 1,161,053 -6.14 Google Analytics PV = Page Views: Total page requests served from the site for the month and generally received from internal logs or third-party audit; UV = Unique Visitors: Unduplicated audience coming to the site this month, often retrieved from third-party-panel-based measurement services; Forbes and Meredith don't provide page views. Real Simple Home and Lifestyle Network: Includes RealSimple.com, ThisOldHouse.com, MyHomeIdeas.com; Health.com Integrated Solutions: Includes Health.com and the MyRecipes Network; MyRecipes Network: Includes MyRecipes.com, CookingLight.com, AllYou.com and the regional brands (CoastalLiving.com, SouthernLiving.com, Sunset.com) Page 10 min 10/6/2014 Can "Playboy Latino" Attract Car Ads? (continued from page 1) Arbol's magazine properties include Transporte Latino for a trucking market where 60% of owner-operators in Texas, 70% in California and 38% nationwide are Hispanic. Complementing Transporte... is the monthly Automundo, which has given Iorio a huge presence in Detroit and, with the imports, in California. "The same affluent men reading these magazines will read Playboy Latino," he says. "Automotive should target them. But I know this will be a challenging process." That is because Hugh Hefner's Playboy has not carried U.S. car advertising since the early-1980s, when manufacturers kowtowed to the religious right's threat of boycotts over the pictorials and Hef's very open "Playboy philoso- phy." Iorio counters that 2014 "is a different era, and our position is that Playboy Latino readership will be too important to ignore." Of course, Playboy Latino will have the bunnies and centerfolds that made the flagship famous. "They won't be overkill," says Iorio. "Our launch cover will be 2013 Playmate of the Year Raquel Pomplun. She will be celebrated as a successful Mexican-American career woman and be very much in line with our message." The October 10-12 "The New Yorker" Festival is Virtual and Real. Credit longtime TNY director of special projects Rhonda Sherman for putting the greatest show on New York City's "earth" since the first Festival in 2000 (marking the weekly's 75th anniversary), but if an invitee could not make it to New York, the not-so-Eustace Tilly-like fuhgeddaboudit applied. No more. Dissident Chinese artist Ai Weiwei is under house arrest in Beijing, but TNY China specialist Evan Osnos' interview will stream to the audience and through NewYorker. com. The same technology applies to Jane Mayer speaking with the exiled National Security Agency whistle-blower Edward Snowdon in Moscow and Megaupload founder "Kim Dotcom" doing his one-on-one with TNY's Daniel Zalewski out of Auckland, New Zealand. The security and sensitivity surrounding Ai Weiwei required the Osnos interview and Q- and-A be conducted in advance. (The Snowdon and Kimdotcom interviews will be live.) Still, that is a better predicament for 17-year TNY editor David Remnick than The Satanic Vers- es author Salman Rushdie being off-limits for two decades after the 1989 Fatwa issued by Iran's Ayatollah Ruhollah Khomeini for the book being "blasphemous" to Islam. Remnick interviewed Rushdie at the 2013 Festival, but this weekend, it is "nothing" in his speaking with Seinfeld co-creator Larry David. Remnick adds "judge" to his eclectic résumé in deciding You the Jury: Cats vs. Dogs after hearing testimony from human (Jill Abramson, Malcolm Gladwell, Joyce Carol Oates, etc.), canine and feline witnesses. Remnick's TNY Festival events "always sell out in nanoseconds," says VP and publisher Lisa Hughes. Most of the remainders are doing pretty well, too, with 97% pre-registration (prices range from $25 to $275). "We keep tickets at the door as a courtesy to many of the 20,000 attendees who will come from far away. I am in awe that 48 states and 30 countries will be represented. Credit to David and his team for enriching a treasured brand that started in 1925, and credit to Rhonda and her team for creating a brilliant weekend." The sponsors, too, get into the act. Presenting sponsor MasterCard gives cardholders a one-day-in-advance "pre-sale." Acura is shuttling event-goers between midtown and downtown venues in the 2015 TLX. United Airlines offers attendees R-and-R in the United Lounge at the Cell (338 West 23rd). Häagen-Daz employees will be handing out three flavors of the new gelato bars. All have been Festival partners for years, with contributions also coming from newcomers Stolichnaya (vodka), The Folio Society (literary) and Ontario Tourism, which is expected to serve poutine (French fries with cheese and gravy) in its food truck. For further information, go to festival.newyorker.com/tickets.

Kudos to The New Yorker Festival, The Editors Steven Cohn, Editor-in-Chief Steve Smith, Digital Media Editor Caysey Welton Senior Editor ENTER TODAY RISING

Entry Deadline: OctoberSTARS 10 | Final Deadline: October 17 | www.minonline.com/risingstars

min’s Rising Stars is looking to single out the next generation of media superstars - the editors, writers, social media execs, bloggers, brand leaders, marketers, salespeople, agency execs and others who are laying the groundwork for the evolution and future success of magazine brands.

Nominations are open to people age 30 years and younger; they must be media profes- sionals working for or owning a consumer magazine or b2b media company, a Web-only media brand, or associated with an agency, advertiser or vendor that works closely with media brands. Self nominations are accepted.

QUESTIONS? Contact WINNERS WILL BE ANNOUNCED AT Marly Zimmerman at MIN’S MOST INTRIGUING PEOPLE + [email protected] LAUNCHES EVENT IN NEW YORK CITY IN or 301-354-1703. DECEMBER AND ON MINONLINE.COM. To sponsor min’s Most Intriguing People & Launches event, Entry Deadline: October 10 contact Tania Babiuk at Final Deadline: October 17 [email protected] or 203-899-8498.

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