Newspaper Websites Thrive in Belden Research Survey
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A Public Notice Checklist — Page 2 Ready for Battle — Page 4 Good Vibes! — Page 5 Our Man in Thailand — Page 11 Vol. 21 • Issue 2 PRINTNew Jersey Press Association • www.njpa.org FEBRUARY 2010 NJPA’s Digital Audience Study: GOVERNMENT AFFAIRS COMMITTEE MEETING February 9 11 am Newspaper websites thrive teleconference Webinar: in Belden research survey INTRO TO INDESIGN By Catherine Thomas Langley February 12 low up on ads they saw in print,” Efchak 2 – 3 pm “The results are in and it’s a great sto- said. Register by February 8 ry!” “The summary is that New Jersey That’s what Amy Lear told 60 news- newspaper websites have a quality audi- NIE/YOUTH paper executives who attended ence, compelling content, a lo- READERSHIP the unveiling of NJPA’s brand cal and frequent audience, and COMMITTEE new research about audiences strong local opportunities…. February 18 at newspapers’ websites in New “Breaking news is the single 10:30 am – 1 pm Jersey. largest driver, bringing people NJPA conference room “This research will help our back to your newspaper web- member newspapers sell print sites day after day. We’re back NJ PRESS FOUNdaTION and online advertising,” she in the breaking news busi- TRUSTEES MEETING said. ness!” February 25 Lear is director of ad place- “Habits are important,” 10 am Efchak NJPA conference room ment services at NJPA. She in- Efchak said. “And 73% of those HELD HOSTAGE: Obie, the beloved NJPA tro- troduced Ed Efchak of Belden Interac- responding said that they check their phy, has been taken kidnapped and is being tive, the research team that conducted local newspaper website every day.” He Webinar: held for ransom. See details on Page 5. INTRO TO SOCIAL the survey at NJPA’s behest. Efchak gave said that it is “interesting what people NETWORKING an overview of the results to association consider ‘every day.’ If they access the March 5 members who filled an auditorium at newspaper website from home, every 2 – 3 pm the Asbury Park Press on Jan. 29. day means seven days a week. If they ac- Register by March 1 New NJPA webinars “This is a great story for newspapers,” cess it from work, it’s five days.” When he said, “the combination of strong print people were asked how frequently they Webinar: save times, slash costs and online use, and great demograph- visited their local newspaper site during AD SALES 101 Get ready for a profitable 2010, get a leg up on the ics!” the past week, 63% said “every day” – but March 12 competition—get some training through NJPA we- “No state has ever attempted what to 44% respondents that meant seven 2 – 3 pm binars! we’ve done here in New Jersey,” Efchak days, and to 19% it meant five days. Register by March 8 The association has announced its first seven we- said, thanking his audience for par- Frequent users PRESS NIGHT binars for the year and number one is coming right ticipating in the study. “New Jersey is a Not only do people visit newspaper Editorial & Photography up. It is “Intro to InDesign” and it will be offered on complicated market. I can really appre- websites frequently and throughout the Awards, including Online Friday, Feb. 12 from 2 to 3 p.m. ciate that now, having worked in other week, the research shows that they visit April 8 “The beauty of these webinars is that they increase parts of the country.” Prior to joining multiple times a day. Fully 53% of re- Trenton Marriott people’s expertise without all the cost, the logistics Belden, Efchak was the vice president spondents said that they visit their local at Lafayette Yard and the travel time that used to be associated with of marketing for North Jersey Media site three times a day or more. training sessions,” said Peggy Stephan at NJPA. Group and was an active participant in In addition to a strong interest in lo- NJPA EXECUTIVE Registration is a one-cost-fits-all fee of $35 per site, NJPA committees and projects. cal news, the study shows what else the COMMITTEE MEETING using one Internet connection and one telephone. “We have created the first statewide audience is seeking on newspaper web- April 15 NJPA members are encouraged to let as many people measurement of newspaper website sites. “We need to look at these other ar- 10:30 am as possible participate at their end for the one low audiences,” he told the gathering. It in- eas of interest – the 2% niche, the 5% – teleconference price. For details and registration information, email cludes “demographics, buying habits, for new revenue opportunities,” Efchak NJPA BOARD OF [email protected] or go to www.njpa.org and click use of local websites and newspapers.” said. “We need to create or find products DIRECTORS MEETING on Events. (But hurry — “InDesign” registrations af- “Nearly 50% of the 4,770 people sur- that meet their needs.” April 20 ter Monday, Feb. 8 will be charged a $10 late fee.) veyed said they use newspaper websites Take bridal sections, for instance. 10:30 am “Intro to InDesign” will be presented by Lynn for local shopping. They are using the “Engaged to be married” was a 2% niche teleconference Warner, of the Graphic Arts Training & Consulting Web before going shopping. And to fol- — Continues on Page 6 Group. She has worked with large and small newspa- — Continues on Page 2 For more information Become a ‘fan’ of NJPA on Facebook about these events, NJPA launched it’s Facebook page in January. “Our objective is to create a please visit: www.njpa.org convenient site for our members, one place where they can go to get lots of resources they need,” said George White, who spearheaded the project. “But we need members’ help!” White, who stays on top of government affairs for NJPA, said, “We encourage members and friends to become fans of the page and tell us how to make it better. “Just go to www.facebook.com and search for New Jersey Press Association.” Page 2 • FebrUary 2010 • InPrint INPRINT a publication of As I see it... New Jersey Press Association 840 Bear Tavern Road, Suite 305 West Trenton, NJ 08628-1019 A public notice checklist PHONE .............................................609-406-0600 FAX ....................................................609-406-0300 For several years I had the pleasure newspaper, first and foremost it is a EMAIL [email protected] of serving on the board of the Public community service. Public notices NJNN FAX.........................................609-406-0399 Notice Resource Center, a Washing- should never be viewed as a mere NJNN EMAIL .................................. [email protected] ton, D.C.-based organization whose source of advertising dollars. EXECUTIVE DIRECTOR John J. O’Brien mission is “to collect, analyze and • Newspapers should publish all gov- COMMUNICATIOns MGR Catherine Langley disseminate information on public ernment public notices on their MEMBER SERVICES MGR Peggy Stephan and private notifications to the public BUSINEss MANAGER Denise Sawicki website (and/or their state press as- ACCTG COOrdINATOR Jane Hartsough through newspapers, and to educate sociations’ websites) free of charge IT MANAGER John Viemeister the public on the value and use of its and free of password protection. NJNN DIRECTOR Amy C. Lear right to know.” MARKETING/RESEARCH MGR Brian Critchley • Newspapers should advertise their Recently the PNRC issued a Best MAjOR ACCT SPECIALIST Jennine Remington public notice website in the printed PRINT MEDIA SPECIALIST Erin Rozansky Practices Statement that includes a list versions of their papers. PRINT MEDIA SPECIALIST Adam Wilson of things newspapers can and should • Newspapers should make public SCAN/2x2 NEtwORKS MGR Diane Trent do to help them in their mission. With John J. O‘Brien ADVErtISING IntErn Christy Quickstad notices prominent in their newspa- public notices once again taking cen- Executive Director NJPF DIRECTOR George White pers. By consistently putting them ter stage here in New Jersey, due to the New Jersey Press Association in prominent positions, newspapers BOARD OF DIRECTORS expected introduction of troubling can stress the importance of public legislation to pull them from news- to remind readers that they are the CHAIRMAN notices, as well as make them easier Bruce Tomlinson papers, this seems like a good time to best source of information. New Jersey Herald, Newton to find by readers. pass along a few highlights from that • Newspapers should police the right PRESIDENT statement: • Newspapers should attest through Ray Worrall to know for readers by reminding the prescribed process of affidavits Worrall Community Newspapers, Union • Newspapers should explain to read- governments, attorneys and others that public notices have been prop- Vice President • dailies ers regularly the importance of who are required to publish notices erly run according to law. Jennifer Borg of the requirements in the law. Help The Record (Bergen County), Hackensack public notices and the newspaper’s • Newspapers should encourage re- them do their jobs. Vice President • Weeklies role in publishing them. Through porters to peruse public notices as Jennifer Cone Chciuk advertisements and in other ways, • Newspapers should strive to be ex- sources for news stories. Some of The West Essex Tribune, Livingston newspapers should both stress the perts in public notices. By master- the best investigative reporting has TREASURER importance of public notices and il- Frank Gargano ing the process of publishing them, started with reading a public notice. lustrate how readers can use them to Gloucester County Times, Woodbury a newspaper can cement itself in the If your newspaper is one of the many their advantage and to the advantage EXECUTIVE DIRECTOR community as the place to go for NJPA member newspapers eligible to John J.