Newspaper Websites Thrive in Belden Research Survey

A Public Notice Checklist — Page 2

Ready for Battle — Page 4

Good Vibes! — Page 5

Our Man in Thailand — Page 11 Vol. 21 • Issue 2 PRINTNew Jersey Press Association • www.njpa.org February 2010 NJPA’s Digital Audience Study: Government Affairs Committee Meeting February 9 11 am Newspaper websites thrive teleconference

Webinar: in Belden research survey Intro to InDesign By Catherine Thomas Langley February 12 low up on ads they saw in print,” Efchak 2 – 3 pm “The results are in and it’s a great sto- said. Register by February 8 ry!” “The summary is that New Jersey That’s what Amy Lear told 60 news- newspaper websites have a quality audi- NIE/Youth paper executives who attended ence, compelling content, a lo- Readership the unveiling of NJPA’s brand cal and frequent audience, and Committee new research about audiences strong local opportunities…. February 18 at newspapers’ websites in New “Breaking news is the single 10:30 am – 1 pm Jersey. largest driver, bringing people NJPA conference room “This research will help our back to your newspaper web- member newspapers sell print sites day after day. We’re back NJ Press Foundation and online advertising,” she in the breaking news busi- Trustees Meeting said. ness!” February 25 Lear is director of ad place- “Habits are important,” 10 am Efchak NJPA conference room ment services at NJPA. She in- Efchak said. “And 73% of those Held HOSTAGE: Obie, the beloved NJPA tro- troduced Ed Efchak of Belden Interac- responding said that they check their phy, has been taken kidnapped and is being tive, the research team that conducted local newspaper website every day.” He Webinar: held for ransom. See details on Page 5. Intro to Social the survey at NJPA’s behest. Efchak gave said that it is “interesting what people Networking an overview of the results to association consider ‘every day.’ If they access the March 5 members who filled an auditorium at newspaper website from home, every 2 – 3 pm the Asbury Park Press on Jan. 29. day means seven days a week. If they ac- Register by March 1 New NJPA webinars “This is a great story for newspapers,” cess it from work, it’s five days.” When he said, “the combination of strong print people were asked how frequently they Webinar: save times, slash costs and online use, and great demograph- visited their local newspaper site during Ad Sales 101 Get ready for a profitable 2010, get a leg up on the ics!” the past week, 63% said “every day” – but March 12 competition—get some training through NJPA we- “No state has ever attempted what to 44% respondents that meant seven 2 – 3 pm binars! we’ve done here in New Jersey,” Efchak days, and to 19% it meant five days. Register by March 8 The association has announced its first seven we- said, thanking his audience for par- Frequent users Press Night binars for the year and number one is coming right ticipating in the study. “New Jersey is a Not only do people visit newspaper Editorial & Photography up. It is “Intro to InDesign” and it will be offered on complicated market. I can really appre- websites frequently and throughout the Awards, including Online Friday, Feb. 12 from 2 to 3 p.m. ciate that now, having worked in other week, the research shows that they visit April 8 “The beauty of these webinars is that they increase parts of the country.” Prior to joining multiple times a day. Fully 53% of re- Trenton Marriott people’s expertise without all the cost, the logistics Belden, Efchak was the vice president spondents said that they visit their local at Lafayette Yard and the travel time that used to be associated with of marketing for North Jersey Media site three times a day or more. training sessions,” said Peggy Stephan at NJPA. Group and was an active participant in In addition to a strong interest in lo- NJPA Executive Registration is a one-cost-fits-all fee of $35 per site, NJPA committees and projects. cal news, the study shows what else the Committee Meeting using one Internet connection and one telephone. “We have created the first statewide audience is seeking on newspaper web- April 15 NJPA members are encouraged to let as many people measurement of newspaper website sites. “We need to look at these other ar- 10:30 am as possible participate at their end for the one low audiences,” he told the gathering. It in- eas of interest – the 2% niche, the 5% – teleconference price. For details and registration information, email cludes “demographics, buying habits, for new revenue opportunities,” Efchak NJPA Board Of [email protected] or go to www.njpa.org and click use of local websites and newspapers.” said. “We need to create or find products Directors Meeting on Events. (But hurry — “InDesign” registrations af- “Nearly 50% of the 4,770 people sur- that meet their needs.” April 20 ter Monday, Feb. 8 will be charged a $10 late fee.) veyed said they use newspaper websites Take bridal sections, for instance. 10:30 am “Intro to InDesign” will be presented by Lynn for local shopping. They are using the “Engaged to be married” was a 2% niche teleconference Warner, of the Graphic Arts Training & Consulting Web before going shopping. And to fol- — Continues on Page 6 Group. She has worked with large and small newspa- — Continues on Page 2

For more information Become a ‘fan’ of NJPA on Facebook about these events, NJPA launched it’s Facebook page in January. “Our objective is to create a please visit: www.njpa.org convenient site for our members, one place where they can go to get lots of resources they need,” said George White, who spearheaded the project. “But we need members’ help!” White, who stays on top of government affairs for NJPA, said, “We encourage members and friends to become fans of the page and tell us how to make it better. “Just go to www.facebook.com and search for New Jersey Press Association.” Page 2 • February 2010 • InPrint INPRINT a publication of As I see it... New Jersey Press Association 840 Bear Tavern Road, Suite 305 West Trenton, NJ 08628-1019 A public notice checklist Phone ��609-406-0600 Fax ��609-406-0300 For several years I had the pleasure newspaper, first and foremost it is a Email ��[email protected] of serving on the board of the Public community service. Public notices NJNN fax...... 609-406-0399 Notice Resource Center, a Washing- should never be viewed as a mere NJNN email �� [email protected] ton, D.C.-based organization whose source of advertising dollars. Executive Director John J. O’Brien mission is “to collect, analyze and • Newspapers should publish all gov- Communications Mgr Catherine Langley disseminate information on public ernment public notices on their Member Services Mgr Peggy Stephan and private notifications to the public Business Manager Denise Sawicki website (and/or their state press as- Acctg Coordinator Jane Hartsough through newspapers, and to educate sociations’ websites) free of charge IT Manager John Viemeister the public on the value and use of its and free of password protection. NJNN Director Amy C. Lear right to know.” Marketing/Research MGR Brian Critchley • Newspapers should advertise their Recently the PNRC issued a Best MAjor Acct Specialist Jennine Remington public notice website in the printed Print Media Specialist Erin Rozansky Practices Statement that includes a list versions of their papers. Print Media Specialist adam Wilson of things newspapers can and should • Newspapers should make public SCAN/2x2 Networks Mgr Diane Trent do to help them in their mission. With John J. O‘Brien Advertising Intern Christy Quickstad notices prominent in their newspa- public notices once again taking cen- Executive Director NJPF Director George White pers. By consistently putting them ter stage here in New Jersey, due to the New Jersey Press Association in prominent positions, newspapers Board of Directors expected introduction of troubling can stress the importance of public legislation to pull them from news- to remind readers that they are the Chairman notices, as well as make them easier Bruce Tomlinson papers, this seems like a good time to best source of information. New Jersey Herald, Newton to find by readers. pass along a few highlights from that • Newspapers should police the right President statement: • Newspapers should attest through Ray Worrall to know for readers by reminding the prescribed process of affidavits Worrall Community Newspapers, Union • Newspapers should explain to read- governments, attorneys and others that public notices have been prop- Vice President • Dailies ers regularly the importance of who are required to publish notices erly run according to law. Jennifer Borg of the requirements in the law. Help The Record (Bergen County), Hackensack public notices and the newspaper’s • Newspapers should encourage re- them do their jobs. Vice President • Weeklies role in publishing them. Through porters to peruse public notices as Jennifer Cone Chciuk advertisements and in other ways, • Newspapers should strive to be ex- sources for news stories. Some of The West Essex Tribune, Livingston newspapers should both stress the perts in public notices. By master- the best investigative reporting has Treasurer importance of public notices and il- Frank Gargano ing the process of publishing them, started with reading a public notice. lustrate how readers can use them to Gloucester County Times, Woodbury a newspaper can cement itself in the If your newspaper is one of the many their advantage and to the advantage Executive Director community as the place to go for NJPA member newspapers eligible to John J. O’Brien of their community. public notices. NJPA, West Trenton carry public notices, why not use these • Newspapers should never assume • Newspapers should remember that points as a checklist to see just how Directors Ben Cannizzaro that readers know where to go for while public notices remain an im- well you are doing at publishing—and Greater Media Newspapers, Freehold public notices; they should continue portant part of the business of the safeguarding—public notices? Joseph L. Cavone Daily Record, Parsippany Keith Dawn The Press of Atlantic City, Pleasantville Stanley Ellis New NJPA webinars offer convenient staff training Burlington County Times, Willingboro Continues from Page 1 Wright of Lava Row Consulting. The session Meyocks Group, an integrated branding Skip Hidlay pers, has trained many InDesign users and from 2 to 3 p.m. will cover all the “need-to- firm. He often participates in many Tweet- Courier News, Bridgewater Home News-Tribune, East Brunswick has helped newspapers convert to digital know” facts about the latest social media. Ups and Social Media Breakfasts. He writes Kathleen M. Hivish processes and pagination. What are they? And what aren’t they? about web strategy for The Des Moines Busi- Community Newspapers of North Jersey This fast-paced webinar will teach all the Social media have great potential to reach ness Record’s IowaBiz.com. Media Group, West Paterson basics to get your staff up and running with more audiences and report news faster. Registration is $35 per site and the dead- Stephen W. Parker InDesign for ads and pagination. A beginner Wright will give examples and best practices line is Tuesday, March 2. Late registrations Recorder Community Newspapers, Stirling session, but useful for review, it will cover the for reporters and news organizations to use are subject to a $10 fee. Richard Vezza important features of InDesign including: social media platforms effectively. He will More training The Star-Ledger, Newark Penn Jersey Advance, Flemington • Overview of the interface, control panels, also address: Other webinars scheduled through early panes and tools. • Who is using them and how? July are listed below. Details on these will be Associate Directors • Customizing the workspace • How can newspapers make their web available shortly, as will the fall schedule. Ronald Morano FirstEnergy Corp./JCP&L, Morristown • Setting and manipulating type presence more “social”? March 12 — Ad Sales 101, with Steve Fisher, • Placing and working with graphics • How to become more “findable” on the Woodward Communications John V. Pavlik Rutgers University, New Brunswick It will be a “watch and learn” experience. web? April 2 — Social Networking: Connecting Ms. Warner will share her screen so you can • What kinds of content management sys- to Your Community, with Nathan Wright, General Counsel easily see what she’s talking about, as well tems are out there and which are easiest Lava Row Consulting Thomas J. Cafferty as how to use all the tools. She will answer to use? April 16 — Intro to Photoshop, by the Nomi Lowy Lauren James questions both during the webinar and af- Wright has more than 10 years in social Graphic Arts Training & Consulting Group Scarinci & Hollenbeck, Lyndhurst terward. media, web culture, emerging media, user May 6 — Ad Sales 201, session two with Intro to Social Networking interface design, branding and digital com- Steve Fisher, Woodward Communications Scheduled for Friday, March 5 is a webi- munications. He founded Lava Row in 2007 July 9 — Ad Sales 301, session three with nar on Social Networking, given by Nathan after serving as the interactive lead at The Steve Fisher, Woodward Communications InPrint • February 2010 • Page 3 People Papers Star-Ledger & ups its price, Greater Media closes drops pledge On Jan. 4 the Star-Ledger increased its single copy price. A two flags, spares one front page editor’s note said that Greater Media Newspapers an- markets,” he wrote. “Our plans copies sold Monday through nounced that it was closing two are to expand our core market Saturday by newsstands, street newspapers at the end of Janu- publications to cover the zip vendors and vending machines ary, the Brick Township Bulletin codes that have been eliminated now cost $1. and the Woodbridge Sentinel. through our consolidation.” The note said, “The Star-Led- In a letter to advertisers, major Originally, The Examiner, ger is committed to serving our account manager Stephen Lazar which covers the Allentown- readers with New Jersey’s best wrote that, despite rising print- Cream Ridge area, was also listed news coverage at the most af- ing and distribution costs in to be closed, but readers rallied fordable rate possible. We ap- recent years, “we have avoided to save their paper. Lazar said preciate your readership, your passing on those increases to our in a follow-up memo last week, enthusiastic support of the paper advertisers. … “Despite no formal announce- during these uncertain econom- “In order to maintain our high ment … regarding the demise of ic times and the opportunity to standards of local news cover- the Examiner, many of our read- serve you.” age, strong household penetra- ers have written us to voice their On Jan. 11, the Star-Ledger an- tion and stable advertising rates displeasure over losing their nounced that will end its “no- we will be making some strategic community paper. layoffs” pledge for non-union changes for 2010. Greater Media “Over the past several days we employees as of Feb. 5. A memo Newspapers will be consolidat- have reassessed our decision … from Publisher Richard Vezza ing our publications and de- and decided to continue to pub- Ready to Ship: Peggy Stephan, NJPA’s member services manager, gave staffers the news. Former creasing coverage in some outer lish the Examiner.” has a cartful of NJPA contest entries ready for UPS to deliver to the Publisher George Arwady had judges. Newspapers will learn their results in March, in time to sign forecast the action last August. up for the awards banquets. Press Night, the editorial and photog- “They had announced it to Advance digital strategy raphy banquet, will be held on April 8. The Spring Awards Banquet give everyone time to be aware for advertising will be on April 23. Look for details about these of it,” said Vezza. “Nothing is go- events, including registration information, in the mail this month. ing to happen at the Ledger on names Siegel president Feb. 5.” But he did not rule out Randy Siegel, president of Pa- “I’m excited to work with Pe- more job cuts this year: “I don’t rade Publications, will become ter Weinberger, president of NJPA welcomes 4 new know, I have been there a week president of local digital strategy Advance Internet, and the news- and I have to go in and get a look for Advance Publications. In this paper publishers in our local at the budget, and do my own new role, Siegel will work with markets to better position the digital news members budget. But right now there are Advance Internet, the local digi- organization for digital growth,” New Jersey Press Association lisher Michael Shapiro does not no plans to lay people off.” tal arm of Advance Publications, said Siegel. “Though the media welcomes four digital news orga- charge for news and informa- and with individual Advance world is filled with tremendous nizations as its newest members. tion. Google Analytics verifies NJ Supreme newspapers. challenges, there are many op- Approved by the board of user information. In November, The appointment, effective portunities and the digital space trustees on Jan. 29 were: Barista- the site drew 37,909 unique visi- Feb. 1, was announced by Steve remains extremely promising.” net.com; The Alternative Press; tors, who viewed 91,327 pages. Court rules Newhouse, who runs digital Siegel joined Parade in 2001 Hoboken 411.com, and Bayshore Hoboken411.com was founded strategy for Advance, the par- after working at The Washing- Courier News. by Perry Klaussen in December for disclosure ent company of Parade. He said, ton Post Company and running They are the first non-newspa- 2005. The free site does not use On Jan. 25, the New Jersey “We believe Randy is the perfect his family’s publishing business per organizations to join NJPA’s a third-party verification service Supreme Court upheld a 2009 person to … leverage our online in his hometown of Cleveland. new membership category, Digi- to measure its unique visitors. Appellate Division ruling that and print assets, develop new He has written for newspapers tal News Organizations, which Bayshore Courier News, Mid- required Monmouth County to capabilities, expand our revenue around the country and his first was approved by members at the dletown, runs the website www. disclose a settlement agreement base, and meet the ever-chang- children’s book will be published association’s annual meeting last bayshorenews.com, which was arising out of a sexual harass- ing needs of consumers and ad- this fall. fall. Member newspapers’ web- founded in 2002. Denise Reinle ment lawsuit filed by a county vertisers.” — Poynter Online sites also are DNO members. is its publisher. News and infor- employee. Baristanet.com, based in mation is available for free. The The court ruled: “A govern- Montclair, was established in company uses Daisy Counter to mental entity cannot enter into a Paton to lead Journal Register May 2004. Owned and edited measure visitors. voluntary agreement at the end Journal Register Company In the last six years he and his by Liz George, the site does not NJPA Executive Director of a public lawsuit to keep a set- has named John Paton, 52, as its partners built impreMedia into charge for access to news and in- tlement confidential, and then CEO. He had been chairman, the top news and information formation. Baristanet.com uses John O’Brien welcomed the new members as “pioneers, ground- claim a ‘reasonable expectation chief executive and president of company in online and print for Sitemeter to measure the number of privacy’ in the amount of that breakers and perhaps even as the U.S. Hispanic media com- the U.S. Hispanic community. In of unique visitors to its site. Last settlement.” teachers for some of the rest of pany impreMedia LLC, which 2009, Editor & Publisher recog- November, results show that the For more information about us. Going forward,” he said, “I he co-founded in 2003 nized him as its “publisher of the site had 71,178 unique visitors, the ruling, go to: http://ogtf.lp- am sure that the interests and is- Paton, who is currently on the year.” He was also named a “Me- who viewed 431,016 pages. cnj.org/201024Ya//A809Asbury- board at Journal Register, has dia All-Star” by AdWeek maga- The Alternative Press, New sues we share will far outweigh ParkPressvMonmouth.pdf more than 30 years experience zine’s Marketing y Medios. Providence, launched its web- any on which we differ. Speaking in newspapers and online media Paton was a copyboy, reporter, site — www.thealternativepress. for the trustees and all the mem- Send InPrint YOUR News! in the U.S., Canada and Europe. — Continues on Page 5 com — in October 2008. Pub- bers of NJPA, welcome aboard.” Please email news to [email protected]. Page 4 • February 2010 • InPrint

New Jersey Press Association Government Affairs Update George White Foundation Director Public notices: ready for battle

Art Hall joins the GAC schedule a hearing is just two business cess and web surfing skills. ing part of the larger spending problem, Art Hall, publisher of the Cape May days. We don’t want to be caught un- • The scary lack of permanence and “ar- not the solution. To this claim, here are County Herald Times and immediate prepared. Early warnings help us, when chive-ability” afforded by cyberspace a few points to consider: past chairman of NJPA’s board, is the necessary, to coordinate NJPA testimony for the publication of legally required • The rates newspapers charge for no- newest member of NJPA’s Government quickly and to contact bill sponsors and notices—as opposed to the relative tices have long been set by state statute. Affairs Committee. committee members as appropriate. permanence of notices appearing in Our legislature hasn’t increased these Chaired by Charles Nutt, The Dai- Legislation to be fast-tracked? printed newspapers. Of course, self- rates in 27 years. Has any other busi- ly Journal, Vineland, the GAC meets As reported last issue, NJPA is con- posting on government websites is a ness category faced such absurd stag- monthly, often by teleconference, to cerned by reports that the new leader- worthy ADDITIONAL service to the nation of its fees for so long? Has any discuss which of the myriad of bills in- ship is behind bills allowing govern- public, promoting greater accessi- government? troduced by state lawmakers may affect ments and agencies to fulfill their legal bility—but it is no substitute for the • For most municipalities in the state, NJPA members. The committee deter- obligations to provide required public greater reach and more permanent public notice expenses today account mines an official position, discusses ap- notices by posting them on their own record afforded by newspapers. for about eight one-hundredths of one propriate action, and continues moni- government websites—“in lieu of news- • Alteration after self-posting, or at least percent (0.08%) of their spending. As toring the bill for possible hearings, papers.” We are preparing to do what- the unfortunate possibility of it, in any a fraction of public spending it is tiny. amendments, or movement. ever is necessary to keep public notifi- “web-only” public notice scenario. Yet the benefits to the public are great. The committee also monitors court cation where it belongs, in newspapers Even causing our public officials (no • What’s more, that tiny fraction includes cases and state government regulations and on their websites. matter how well-intentioned) and the several categories of public notices for that may impact government transpar- Member assessment citizens they serve to wonder whether which every penny is reimbursed by ency, press freedom in general, and the In late December, the NJPA Executive required notices have been altered the private entity or individual the ability of NJPA members to do their Committee approved an assessment of after their posting in cyberspace is a notice concerns, as with sheriff sales, work and run their businesses properly. NJPA member publishers (those eligible lousy prescription for building “trust board of adjustment and planning In addition to Nutt and Hall, the ac- by statute to carry notices). The funds in government.” This is why newspa- board notifications, etc. In reality, the tive committee includes Jennifer Borg, collected by the assessment will be avail- pers and their websites so well fulfill expense of public notices born by tax- North Jersey Media Group; Jim Kilgore, able as needed for both education and the need for notices to be published payers is less than half of what is bud- Packet Publications; Brian Malone, The other activities aimed at keeping public on a “third-party” basis. geted by local governments, since they Times, Trenton; Elizabeth Parker, Re- notices in local newspapers. There is no • “Website security” is an oxymoron of recover the full cost of most notices corder Community Newspapers; David reason not to support efforts by govern- the highest order. How tempting for they place. Worrall, Worrall Community Newspa- ments to provide even more flexibil- hackers, whether unscrupulous or co- * * * * * pers; attorneys Tom Cafferty and Nomi ity via self-posting on websites or other medic, to wreak havoc with required Had enough? So have I. For now we’re Lowy, and the NJPA’s John O’Brien and such initiatives. government postings! counting on our new legislative leaders George White. Princeton Public Affairs Group, a • “Why don’t you just get on the Web and to be open-minded when considering N.J. Legislature re-forms highly regarded bi-partisan lobbying search for them yourselves?” is at best the unintended consequences of this The new 2010-2011 two-year session firm, was selected to provide NJPA with a lazy approach to public notification, idea. We trust they’ll realize that “we’ll began Jan. 12 with changes in key lead- month-by-month services in the expec- and a poor recipe for engaging people just put ’em on the Internet and save a ership posts for both the state senate and tation that effective action and deploy- in the business of their government. lot of money” is both a bad idea and the assembly. Of the 600+ bills the GAC ment of resources may be required in Requiring concerned citizens to visit a bad way to serve their constituents, actively tracked for NJPA members last short order. We all hope that the bill’s any number of possible government particularly at a time when more acces- session, 254 were immediately pre-filed supporters can be made to see the wis- websites, of countless shapes and sizes, sibility and openness is so desperately for introduction in early January; each dom of continuing to publish notices in for a chance to identify any number desired, not less. to re-start the winding process for pas- print. If any change is warranted, New of notices that might somehow affect Meetings are being arranged for a sage anew, regardless of its status at the Jersey’s citizens deserve increased trans- them is a silly notion on its face. contingent of NJPA publishers to visit close of the final session. parency, surely, not less. A cash cow? with legislative leaders and supporters NJPA uses www.govnetnj.com as Public notice education Beyond the issues of transparency of “web-only” legislation. We’re count- an effective online tracking service. Its Among the reasons “web-only” public and government openness, there are ing on helping them to see that good elaborate key-wording system effec- notices are ill-conceived: claims by some lawmakers that news- government comes with a price and tively flags us on bills that may be of • The continuing “digital divide” and paper publishers care only about the that the savings they expect from mov- interest to the newspaper industry, and the disenfranchisement already being revenue they derive from public no- ing notices onto government websites to the constitutional principles of open felt by key segments of the popula- tices. These lawmakers say they want to would be dwarfed by the consequences. government and a free press. It notifies tion like senior citizens, low-income curtail government spending and save The bill of high concern is A560. It can us the instant a tracked bill is scheduled citizens, and many minority groups; taxpayer dollars however possible, that be found at www.njleg.state.nj.us and for a hearing or a floor vote. This is in- those residents who tend to have far every little bit helps, and that by resist- entering A560. Call me at (609) 406- valuable, as the notice required by law to less broadband access, computer ac- ing this change newspapers are becom- 0600, ext. 30, if you want to talk live.

INPrint (ISSN 1067-5132) Published 10 times annually for $15 per year by the New Jersey Press Association, 840 Bear Tavern Road, Suite 305, West Trenton, NJ 08628-1019. Periodicals postage paid at Trenton, NJ, and additional mailing offices. POSTMASTER: Please send address changes to: InPrint, New Jersey Press Association, 840 Bear Tavern Road, Suite 305, West Trenton, NJ 08628-1019. InPrint • February 2010 • Page 5

New Jersey Newpaper Network Amy Lear NJNN Director Good vibes!

It’s a new year and with it has come a flur- newspaper website instead of the print edi- ry of requests from ad agencies and adver- tion, yet three-fourths visit the site every Happier days: The Obie Award was presented last April to The tisers who want to position themselves for day and nearly 50% do so to keep up with Press of Atlantic City at NJPA’s Spring Awards Banquet, in recogni- more revenue in 2010. local news. tion of their winning the most points in the 2008 Better Newspaper Many of these customers rely on our Many thanks to all NJPA members who Contest. In this photo from that event, Larry Fusaro, Stacy Wagner, NJNN team to provide quick, timely in- supported this statewide study and to the Obie and Dave Caywood celebrate their success. formation on our members’ rate changes, team at Belden (especially “New Jersey’s new product launches, special sections, size own” Ed Efchak) for the detailed and com- ‘Obie’ award held hostage! updates, the logistics of material delivery, prehensive attention they applied to this The Obie Award has been kid- non-repro blue ink was the cryp- and now, more than ever, details on digi- important NJPA initiative. napped, and authorities are beg- tic line: “Details to follow.” tal campaign planning and web advertising Boost your sales ging anyone with information “Nothing like this has ever packages. Looking for ways to boost sales and ad about the pint-sized prize to aid happened before,” said John We are thrilled to have fresh research revenue in 2010? Take a second look at the in its recovery. O’Brien, executive director of from the recent Belden Interactive Digital NJPA statewide advertising networks. Our A hotline has been installed NJPA. “I’m mystified why any- Audience Measurement Survey. It is very Statewide Classified Ad Network (SCAN) for that purpose at NJPA head- one would kidnap the Obie. They positive for our members and will help you and small-space 2x2 display ad program of- quarters. don’t even know how to spell his add punch to your proposals! (For more fer cost-effective solutions for small-budget The trophy disappeared from name correctly! I’m known as details, see the related article on Page 1.) advertisers with a statewide or regional its display area at The Press of O’B; he is Obie.” Results of this study will be presented to message. Remember, your newspaper can Atlantic City sometime in Janu- On Feb. 1, NJPA received the ary. In its place, Press staffers photo shown on Page One and advertisers and ad agencies at a meeting on earn up to $198 for each SCAN ad sale and found a note, apparently left by this ransom note: the morning of Wednesday, Feb. 24. Details up to $625 per 2x2 ad sold. Call Diane Trent the kidnapper(s). The note was In exchange for Obie’s safe to follow next week. at 609-406-0600, ext. 24, for more informa- made with letters cut from news- return, we demand one million Meanwhile, take a quick peek at a few of tion or check details on the Web at www. paper headlines and ads. It read, dollars in small bills only! the insights the survey reveals. The chart njpa.org/njnn. “The OB award was kidnapped.” If this is not possible, we will below shows that New Jersey adults are Think of NJNN as a resource to support A photo of him, hooded and settle for two trays of brownies (frosted), 24 cupcakes (assort- hungry for news and information. Further your sales efforts, enhance your service, bound like a hostage victim, ar- ed), one pound of dark chocolate measurement proves that website visitors expand your product offerings and most rived at NJPA’s office late last with almonds, and three Boxes are also reading printed newspapers. Note of all, to grow your revenue. We’re here to month. Scrawled on its back in of Joe from Dunkin’ Donuts. that only 19% of adults surveyed visit a help you! All demands must be met by April 23rd at 5 p.m. or else! Paton to lead Signed, The Kidnappers O’Brien pleaded for the safe Journal Register return of the beloved trophy. “I Continues from Page 3 hope someone releases it – or city editor, assistant managing rescues it – before our annual editor and editor in chief before event.” Obie is scheduled to be moving to the business side. He awarded at the NJPA Spring has published two daily newspa- Awards Banquet on Friday, April pers and been vice president of 12 at the Trenton Marriott. The Sun Media, now Canada’s largest Press of Atlantic City earned the newspaper company, and chief award last spring after compiling executive of www.canoe.com the most points in NJPA’s Retail as well as a board member of Advertising Contest. public and privately-held media O’Brien said no thought has companies. been given to any “Plan B” or Board Chair Joseph A. Ripp stand-in for the awards banquet. said, “John has a tremendous “Right now we’re all just trying track record of transforming to get Obie back safely,” he said. newspaper and media organi- “Our prayers are with him and zations to compete in today’s with all those whose lives he has digital world. … He has been brightened over the years.” recognized as a visionary in the O’Brien asks any one with industry and we are confident information to contact him at that he will bring many new and (609) 406-0600, ext. 13 or jjo- exciting ideas and initiatives to [email protected]. All communi- reinvigorate Journal Register qués will be treated confidential- Belden Interactive, NJ Digital Audience Survey, Released January 2010 C omp any.” ly and with a straight face. ? Page 6 • February 2010 • InPrint Member websites score in research survey! Continues from Page 1 that he pointed out in the research results. “It is a small niche but it represents a large revenue opportunity,” Efchak said after the session. “How many other opportunities exist with similar, or even larger, potential?” Among users of New Jersey newspaper websites, almost 90% used the Internet within the past week to find information about a product or service. The research shows that local newspapers and their websites are a dominant source of advertising information. In addition to news and in- Engaged Audience: NJPA members listen carefully as Ed Efchak, formation, the research shows senior consultant with Belden Interactive, shares the good news that people like to participate about NJPA’s recently completed research. He said that the people in newspaper website forums. who use New Jersey newspaper websites have great demographics They like reading user-generat- and visit their local papers’ sites frequently. They also like reading ed comments and contributing their daily and weekly newspapers in print. their own. They like using on- site photo galleries. or information sites, and print sent their individual results. There is some variety in what readership,” said Efchak. Some However, Efchak stressed that interests users of local newspa- 70% of respondents said that his presentation was an “infor- per websites, depending on age they read or look at a local daily mational discussion, not a mar- and gender, but that’s expected, paper, 61% at a local weekly. And keting discussion.” Efchak said. “It’s no surprise that 56% read both a local daily and Amy Lear announced that younger visitors are more inter- a weekly. In addition, 34% visit he will return to New Jersey for ested in classifieds, and older another local or regional news “an advertising specific session” folks in looking at obituaries.” site every day. on Feb. 24. Advertisers and ad “There is also a lot of cross-us- Another interesting fact – to agencies will be invited to hear age – looking at newspaper sites, get to their local newspaper web- the survey results. Details about at other local or regional news site nearly 50% of those surveyed the time and location were being click on a bookmark they have finalized at press time, but in- set up in their Internet browser. formation will be available soon About the survey Fully 35% know and type in the in NJPA Notes, the association’s site’s URL. weekly e-newsletter, and on its The Belden study was con- Much more information, website at www.njpa.org. ducted via online intercept especially relating to buying After the advertising presenta- surveys at NJPA member intentions, is included in the tion, NJPA will produce infor- websites — research-speak PowerPoint presentation Efchak mation that member newspapers for a pop-up window that showed at last week’s session. can use for marketing discus- asked site visitors to take Newspapers that contributed to sions with their advertisers. the survey. As an incentive the cost of the survey received For questions about the sur- to participate, visitors who copies of the results by email. vey, please contact Amy Lear completed the survey were Those that opted to purchase ad- at (609) 406-0600, ext. 15, or entered in a sweepstakes ditional research have also been [email protected]. that offered a $1,000 grand prize. Participants took an average of about 15 minutes to self-administer, or complete, the survey. Then Thank you! they were taken back to the to the Online Advisory Committee newspaper site to continue their visit. NJPA’s Online Advisory Committee was responsible for Eighteen newspaper web- developing the survey with the Belden research team and en- sites helped sponsor the re- couraging member newspapers to participate. search project, which netted The chair of the committee is Madhavi Saifee of thePrinceton 4,770 completed surveys. Packet. Committee members are: Barbara Chodos of NJ.com; These were the results pre- Tim Gerstmyer of The Record, Herald News and NorthJersey. sented on Jan. 29. Sixteen com; Preston Gibson of Digital Press Consortium and the of the participating news- Cape May County Herald Times; Ted Mann of Gannett New paper sites requested ad- Jersey, and Alisha Owens of The Press of Atlantic City. ditional, in-depth research Working with the committee from the NJPA staff are Amy about their own sites. They Lear, director of ad placement services, and Brian Critchley, received supplemental, pro- marketing/research manager. prietary reports about their The committee will continue exploring for more initiatives websites specifically. that will benefit our multi-media news members. InPrint • February 2010 • Page 7

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Reprinted with permission from Newspapers & Technology, 2009 “We’re doing upwards of 500 press runs per week, nique worked for three years to create software to al- But Forchic said AFL has been able to carve a with an average quantity of below 30,000 copies, so that’s low both commer cial and daily (newspaper) produc- niche — based on singlewide presses, automation a lot of make readies. e emergence of targeted niche tion, in multiple sites, from one integrated system. and decades of expe rience satisfying commercial cus- A.F.L. Web Printing casts net for newspapers publications, with shorter runs, fi ts well with our model. It’s become the backbone of what we do.” tomers — which it can exploit, even as newspa pers “I’m not averse to the (doublewide) world, and if Forchic credits AFL’s 350-plus em ployees for attempt to diversify their own rev enues by courting By Chuck Moozakis Editor in Chief we had the right account relationships we could con- making the concept work. “At the end of the day, commercial accounts. sider it,” he said. “But we believe our model to be the our employees remain our most important asset. As “I don’t believe a newspaper can justify investing conduit to the next phase of the industry.” CEO, I pro vide the company an opportunity to go in in a new press,” Forchic said. “ ey simply can’t ser- AFL Web Printing this summer will cap off the said he fi rst understood that providing printing and To that end, AFL equipped its Secaucus plant with a certain direction, but we only get there because of vice the overall marketplace as well as a commercial second phase of a multimillion-dollar project to beef packaging services to newspapers would make sense. MDGM’s 440 semi commercial singlewide press, con- the eff ort undertaken by our employees.” printer. up its printing infra structure as the Voorhees, N.J., “In the early 1990s (AFL was) in a 24,000-square- fi gured as a single line. e 80 units, “We have a diff erent inherent busi- commercial printer fortifi es its newspaper production foot facility in Gloucester City (N.J.),” he said. “We equipped with four 1240 folders, will ness model. We live and die by servicing outsourcing services. were considering expanding our operations at a time give AFL the fl ex ibility to mix and our customers and making them stron- Now dubbing itself a Regional Print Center, AFL, when the Internet was threatening to make the world match towers to folders as needed. ger. Most newspapers never experienced under the direction of Presi dent and CEO Dennis G. a paperless society.” e 45,000-copy-per-hour units, this type of mentality from their pro- Forchic, believes it now has the required horsepower • Found inspiration en gineered with three ink formers and duction department.” it needs to aggressively court new newspaper clients. On a visit to the Interweb plant in subur ban To- three oscillators, also feature automat- Basing AFL’s business on nimble at horsepower is based in part on 20 4-color ronto to look at equipment, Forchic said he saw e ic color-to-color register and closed- and versatile singlewide presses, mean- towers from Manugraph DGM Inc. that are anchor- Globe and Mail on the press “and had an epiphany.” loop in feeds on any web, said Dave time, allows AFL to help publishers ing AFL’s one-year-old Secaucus, N.J., plant. e fi rst “ e Internet was not going to put printers out Moreland, MDGM’s vice president of “look at both sides of the balance sheet 12 went on-edition last year; the remaining eight will of business. Instead, it off ered an opportunity: A sales. “Almost any tower can go to any by off ering new revenue streams not be commissioned this summer. daily newspaper out sourcing its production to a fam- folder, and it gives AFL maximum available on larger format newspaper e 35-year-old family-owned fi rm already prints ily-owned commercial printer. We decided to move fl exibility and productivity. It’s the presses,” he said. fi ve daily newspapers from its two plants, including e Dennis G. Forchic, CEO of A.F.L. Web Printing, said the time forward with the expansion.” same concept that’s proven itself well • Cutting won’t work Financial Times, Women’s Wear Daily and Metro’s New is ripe to court newspaper clients. over the years in the Voorhees plant.” In 2000, AFL picked up its fi rst daily newspa- “If newspapers simply continue to York and Philadelphia editions. And more papers are on per client, Metro, and over the past several years, “we Prepress, meantime, is based on Forchic said the 2008 infusion didn’t change the focus on cost cutting, they will eventu- tap, Forchic said. All told, AFL is now producing ap- have been moving, qui etly, toward a goal” of off er- violet computer-to-plate systems from family’s role in AFL; all four original Forchic family Part of AFL’s 20-tower MDGM pressline. ally cut themselves out of business. We proximately 500,000 daily newspapers each night. ing outsourced printing services to more newspapers, Agfa and plate handling equipment members retain eq uity stakes and Forchic himself in- need to change our paradigm.” • Branching out Forchic said. from Burgess In dustries Inc., while creased his investment in the company, thus remain- postpress is dominated by inserters from Muller Mar- Forchic acknowledges he’s not the only commer- Forchic concedes the current eco nomic landscape “We are still fi rst and foremost a commer cial print- To do that, Forchic said he required reliable, so- ing AFL’s largest individual share holder. “We now tini Mailroom Systems Inc. cial printer pursuing newspapers. Transcontinental has further validated the concept of outsourcing, but er,” Forchic said, citing the fi rm’s workload of more than have a fi nancial partner that understands and agrees phisticated and versatile tech nology. Inc. and Southwest Off set in Southern Califor nia al- he also understands the challenges all printers face as But the heart of AFL’s operation is Technique’s 400 commercial press runs per week, “but over the last with the notion of the regional print center,” he said AFL focused on a select number of suppliers ready print such major dailies as e (Toronto) Globe they attempt to redefi ne their own businesses. workfl ow and production management software. e decade we’ve been able to complement our capabilities of DFW’s participation. with which to forge partner ships, chief among them and Mail, e New York Times, and the (Los Ange- applications are hosted on servers at AFL’s corporate “ ere will be fewer printers coming out of this by off ering daily newspaper production.” MDGM, Agfa, Muller Martini Mailroom Systems les) Daily News. And Transcontinental this June is “As that regional print center con cept solidifi es, offi ce, allowing AFL to orchestrate all of its systems, downturn,” he said. “But we believe as this industry Inc. and U.K.-based MIS/ERP software devel oper expected to open its $200 million plant in Fremont, Forchic said the time is ripe to reach out to news- we are now in a better position to continue to invest from prepress to postpress, at both production sites consolidates, our regional print center concept will Technique Inc. Calif., to print the San Fran cisco Chronicle and other papers, particularly as the newspaper industry tries to in our ex isting plants as well as to expand into other through a single conduit. help ensure our success.” fi nd ways to off set plummeting ad revenues. geographical locations, he said.” Forchic said he knew he wanted to base produc- titles. “ e software is the key,” Forchic said. “Tech- “Publishers should become digital media content In the meantime, Forchic is concentrating on tion on singlewide presses, due in part to their faster companies, and not manu facturers,” he said. “But exploiting the produc tion infrastructure housed at make ready and fl exibility. I also believe that the printed product remains the AFL’s two facilities: the original Voorhees plant, with • General migration The lowdown: AFL has more than 160 press units and nine inserting machines at its two New Jersey facilities. most eff ective way to draw the public back to the 115,000 square feet, and the 150,000 square-foot Se- “We are a transactional printer,” he said, citing publisher’s digital content. caucus plant, which opened for business last sum mer. how singlewide machines better support that business Secaucus, N.J. Voorhees, N.J. • 80 MDGM 440 units, confi gured as 20 towers* • 34 Mercury (Goss International) units “We have been working on this out sourcing mod- By this summer, the two facilities will house nine strategy. At the same time, the decrease in newspaper • 4 MDGM 1:2:2 1240 jaw folders, with upper formers* • 2 JF35 combination folders with upper formers el for years now, and we’re ready to move forward.” press lines spanning more than 160 singlewide print- page counts and press runs has allowed printers such • Jardis Industries zero-speed splicers, Rima and Gammerler stackers • 37 Goss and MDGM 430 units Tensor Group Inc. and SSC combination folders ing units — the vast majority from MDGM — as as AFL to compete in a production universe that was AFL has spent millions of dollars lay ing the foun- • CC1 4-color automatic register controls • 20 MDGM 430 units well as associated postpress, mail ing, distribution and formerly dominated by doublewide presses. dation to support its strategy. Some of that money • Perretta Graphics remote ink control and preset system • Inline saddle stitching prepress equip ment. came from DFW Capi tal Partners, a Teaneck, N.J.- “ ere is a general migration now to the types of • Inline saddle stitching each folder • GMI remote inking presses we run — the sin glewide, one-around world,” based fi nancial investment fi rm that focuses on In many ways, AFL in 2009 is the logical conclu- • Inline quarterfolding each folder MMMS SLS-3000 inserters • CC1 4-color automatic register control Source: AFL Web compa nies off ering signifi cant growth potential. sion of a journey begun 14 years ago, when Forchic Forchic said.

A.F.L. Web Printing’s Value Proposition Grow your business with A.F.L. Web Printing VOORHEES SECAUCUS It is our goal to be the publisher’s resource of choice. We are passionate about creating 2 Executive Drive 70 Seaview Drive • State-of-the-Art Presses / Computerized Ink and Registration Controls / All 4-Color all the time long-term partnerships which contribute to sustained profi tability for both organizations. Voorhees, NJ 08043 Secaucus, NJ 07094 • 100% Process and Service Redundancy between 2 State-of-the-art Facilities In order to achieve this we look beyond our clients’ current needs while at the same time • Customized Service Plan / Around-the-Clock Customer Service focusing on our most valuable asset: Our Employees. We recognize each employee egional rint enter Phone: 856.566.1270 • Fax: 856.566.0110 • Digital Prepress / Computer to Plate / Quality Control in all Phases of Production / CIP4 Compliant Workfl ow as an individual and offer the potential for growth through structured development R P C Web-site: www.afl webprinting.com • Multiple High Speed Bindery, Labeling, Inserting and Poly Bag Lines / Fast Turn Around Time and career opportunities. The ultimate result must be the highest level of quality and CONTACTS: • Commitment to Circulation and Revenue Growth / R.O.P. Advertising & Digital Workfl ow Support customer satisfaction. This approach creates security, stability, and growth for our clients, Darrin Forchic, Client Relations Manager (darrinf@afl webprinting.com) • Circulation and Mailing Services Coupled with in-house U.S. Postal Service Verifi cation employees and A.F.L. - today and in the future. Mark Henderson, Executive Vice President (mhenderson@afl webprinting.com) • Special Handling, UPS, Federal Express, USPS, Local and National Trucking / On-time Delivery InPrint • February 2010 • Page 9

Reprinted with permission from Newspapers & Technology, 2009 “We’re doing upwards of 500 press runs per week, nique worked for three years to create software to al- But Forchic said AFL has been able to carve a with an average quantity of below 30,000 copies, so that’s low both commer cial and daily (newspaper) produc- niche — based on singlewide presses, automation a lot of make readies. e emergence of targeted niche tion, in multiple sites, from one integrated system. and decades of expe rience satisfying commercial cus- A.F.L. Web Printing casts net for newspapers publications, with shorter runs, fi ts well with our model. It’s become the backbone of what we do.” tomers — which it can exploit, even as newspa pers “I’m not averse to the (doublewide) world, and if Forchic credits AFL’s 350-plus em ployees for attempt to diversify their own rev enues by courting By Chuck Moozakis Editor in Chief we had the right account relationships we could con- making the concept work. “At the end of the day, commercial accounts. sider it,” he said. “But we believe our model to be the our employees remain our most important asset. As “I don’t believe a newspaper can justify investing conduit to the next phase of the industry.” CEO, I pro vide the company an opportunity to go in in a new press,” Forchic said. “ ey simply can’t ser- AFL Web Printing this summer will cap off the said he fi rst understood that providing printing and To that end, AFL equipped its Secaucus plant with a certain direction, but we only get there because of vice the overall marketplace as well as a commercial second phase of a multimillion-dollar project to beef packaging services to newspapers would make sense. MDGM’s 440 semi commercial singlewide press, con- the eff ort undertaken by our employees.” printer. up its printing infra structure as the Voorhees, N.J., “In the early 1990s (AFL was) in a 24,000-square- fi gured as a single line. e 80 units, “We have a diff erent inherent busi- commercial printer fortifi es its newspaper production foot facility in Gloucester City (N.J.),” he said. “We equipped with four 1240 folders, will ness model. We live and die by servicing outsourcing services. were considering expanding our operations at a time give AFL the fl ex ibility to mix and our customers and making them stron- Now dubbing itself a Regional Print Center, AFL, when the Internet was threatening to make the world match towers to folders as needed. ger. Most newspapers never experienced under the direction of Presi dent and CEO Dennis G. a paperless society.” e 45,000-copy-per-hour units, this type of mentality from their pro- Forchic, believes it now has the required horsepower • Found inspiration en gineered with three ink formers and duction department.” it needs to aggressively court new newspaper clients. On a visit to the Interweb plant in subur ban To- three oscillators, also feature automat- Basing AFL’s business on nimble at horsepower is based in part on 20 4-color ronto to look at equipment, Forchic said he saw e ic color-to-color register and closed- and versatile singlewide presses, mean- towers from Manugraph DGM Inc. that are anchor- Globe and Mail on the press “and had an epiphany.” loop in feeds on any web, said Dave time, allows AFL to help publishers ing AFL’s one-year-old Secaucus, N.J., plant. e fi rst “ e Internet was not going to put printers out Moreland, MDGM’s vice president of “look at both sides of the balance sheet 12 went on-edition last year; the remaining eight will of business. Instead, it off ered an opportunity: A sales. “Almost any tower can go to any by off ering new revenue streams not be commissioned this summer. daily newspaper out sourcing its production to a fam- folder, and it gives AFL maximum available on larger format newspaper e 35-year-old family-owned fi rm already prints ily-owned commercial printer. We decided to move fl exibility and productivity. It’s the presses,” he said. fi ve daily newspapers from its two plants, including e Dennis G. Forchic, CEO of A.F.L. Web Printing, said the time forward with the expansion.” same concept that’s proven itself well • Cutting won’t work Financial Times, Women’s Wear Daily and Metro’s New is ripe to court newspaper clients. over the years in the Voorhees plant.” In 2000, AFL picked up its fi rst daily newspa- “If newspapers simply continue to York and Philadelphia editions. And more papers are on per client, Metro, and over the past several years, “we Prepress, meantime, is based on Forchic said the 2008 infusion didn’t change the focus on cost cutting, they will eventu- tap, Forchic said. All told, AFL is now producing ap- have been moving, qui etly, toward a goal” of off er- violet computer-to-plate systems from family’s role in AFL; all four original Forchic family Part of AFL’s 20-tower MDGM pressline. ally cut themselves out of business. We proximately 500,000 daily newspapers each night. ing outsourced printing services to more newspapers, Agfa and plate handling equipment members retain eq uity stakes and Forchic himself in- need to change our paradigm.” • Branching out Forchic said. from Burgess In dustries Inc., while creased his investment in the company, thus remain- postpress is dominated by inserters from Muller Mar- Forchic acknowledges he’s not the only commer- Forchic concedes the current eco nomic landscape “We are still fi rst and foremost a commer cial print- To do that, Forchic said he required reliable, so- ing AFL’s largest individual share holder. “We now tini Mailroom Systems Inc. cial printer pursuing newspapers. Transcontinental has further validated the concept of outsourcing, but er,” Forchic said, citing the fi rm’s workload of more than have a fi nancial partner that understands and agrees phisticated and versatile tech nology. Inc. and Southwest Off set in Southern Califor nia al- he also understands the challenges all printers face as But the heart of AFL’s operation is Technique’s 400 commercial press runs per week, “but over the last with the notion of the regional print center,” he said AFL focused on a select number of suppliers ready print such major dailies as e (Toronto) Globe they attempt to redefi ne their own businesses. workfl ow and production management software. e decade we’ve been able to complement our capabilities of DFW’s participation. with which to forge partner ships, chief among them and Mail, e New York Times, and the (Los Ange- applications are hosted on servers at AFL’s corporate “ ere will be fewer printers coming out of this by off ering daily newspaper production.” MDGM, Agfa, Muller Martini Mailroom Systems les) Daily News. And Transcontinental this June is “As that regional print center con cept solidifi es, offi ce, allowing AFL to orchestrate all of its systems, downturn,” he said. “But we believe as this industry Inc. and U.K.-based MIS/ERP software devel oper expected to open its $200 million plant in Fremont, Forchic said the time is ripe to reach out to news- we are now in a better position to continue to invest from prepress to postpress, at both production sites consolidates, our regional print center concept will Technique Inc. Calif., to print the San Fran cisco Chronicle and other papers, particularly as the newspaper industry tries to in our ex isting plants as well as to expand into other through a single conduit. help ensure our success.” fi nd ways to off set plummeting ad revenues. geographical locations, he said.” Forchic said he knew he wanted to base produc- titles. “ e software is the key,” Forchic said. “Tech- “Publishers should become digital media content In the meantime, Forchic is concentrating on tion on singlewide presses, due in part to their faster companies, and not manu facturers,” he said. “But exploiting the produc tion infrastructure housed at make ready and fl exibility. I also believe that the printed product remains the AFL’s two facilities: the original Voorhees plant, with • General migration The lowdown: AFL has more than 160 press units and nine inserting machines at its two New Jersey facilities. most eff ective way to draw the public back to the 115,000 square feet, and the 150,000 square-foot Se- “We are a transactional printer,” he said, citing publisher’s digital content. caucus plant, which opened for business last sum mer. how singlewide machines better support that business Secaucus, N.J. Voorhees, N.J. • 80 MDGM 440 units, confi gured as 20 towers* • 34 Mercury (Goss International) units “We have been working on this out sourcing mod- By this summer, the two facilities will house nine strategy. At the same time, the decrease in newspaper • 4 MDGM 1:2:2 1240 jaw folders, with upper formers* • 2 JF35 combination folders with upper formers el for years now, and we’re ready to move forward.” press lines spanning more than 160 singlewide print- page counts and press runs has allowed printers such • Jardis Industries zero-speed splicers, Rima and Gammerler stackers • 37 Goss and MDGM 430 units Tensor Group Inc. and SSC combination folders ing units — the vast majority from MDGM — as as AFL to compete in a production universe that was AFL has spent millions of dollars lay ing the foun- • CC1 4-color automatic register controls • 20 MDGM 430 units well as associated postpress, mail ing, distribution and formerly dominated by doublewide presses. dation to support its strategy. Some of that money • Perretta Graphics remote ink control and preset system • Inline saddle stitching prepress equip ment. came from DFW Capi tal Partners, a Teaneck, N.J.- “ ere is a general migration now to the types of • Inline saddle stitching each folder • GMI remote inking presses we run — the singlewide, one-around world,” based fi nancial investment fi rm that focuses on In many ways, AFL in 2009 is the logical conclu- • Inline quarterfolding each folder MMMS SLS-3000 inserters • CC1 4-color automatic register control Source: AFL Web compa nies off ering signifi cant growth potential. sion of a journey begun 14 years ago, when Forchic Forchic said.

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LOCATIONS: CONTACTS: 2 Executive Drive / Voorhees, NJ 08043 Darrin Forchic, Client Relations Manager (darrinf@afl webprinting.com) 70 Seaview Drive / Secaucus, NJ 07094 Mark Henderson, Executive Vice President (mhenderson@afl webprinting.com) Phone: 856.566.1270 • Fax: 856.566.0110 Regional Print Center Web-site: www.afl webprinting.com Grow your business with A.F.L. Web Printing • State-of-the-Art Presses / Computerized Ink and Registration Controls / All 4-Color all the time • 100% Process and Service Redundancy between 2 State-of-the-art Facilities • Customized Service Plan / Around-the-Clock Customer Service • Digital Prepress / Computer to Plate / Quality Control in all Phases of Production / CIP4 Compliant Workfl ow • Multiple High Speed Bindery, Labeling, Inserting and Poly Bag Lines / Fast Turn Around Time • Commitment to Circulation and Revenue Growth / R.O.P. Advertising & Digital Workfl ow Support • Circulation and Mailing Services Coupled with in-house U.S. Postal Service Verifi cation • Special Handling, UPS, Federal Express, USPS, Local and National Trucking / On-time Delivery InPrint • February 2010 • Page 11 Our Man in Thailand: New media, health news and the environment New Jersey’s favorite globe-trotting edu- any bias or monetary stake in the infor- cator has been at it again. Just back from mation. They should be able to spot “junk Thailand is Jerry Aumente, professor emer- science” and explain why it is incorrect. itus in the School of Communication and Owners of the news media must stay out Information at Rutgers University. Here is of news-making decisions, especially if Part 2 of his report on how new media are they have competing financial interests or being used to assist traditional journalists powerful friends they might wish to in- and the public. His full presentation, in- gratiate. cluding examples of outstanding environ- The use of ombudsmen, or public edi- mental reporting, may be found on NJPA’s tors, at respected publications such as The website: www.njpa.org. New York Times and The Washington Post * * * * * represent the people’s interests – encour- By Jerome Aumente aging correspondence from readers, in- Second of two parts vestigating the reporting and correcting, Here are excerpts from the presentation prominently and promptly, any errors. I gave entitled “Journalistic Coverage of The same model could be used across the Environmental Health Issues in the Age entire new media and Internet spectrum. of the Internet and Newer Media.” Good Environment: Jerry Aumente, center in back row, joined faculty from Rut- There is greater attention today to “me- * * * * * gers Environmental Science programs and representatives from the U.S. Center for dia literacy”—the idea that everyone in ETHICAL CONCERNS Disease Control for a workshop in Thailand. Aumente taught journalism students at our society should be literate in how the IN THE NEWER DIGITAL WORLD Bangkok’s Chulalongkorn University about using new media to research and report news and entertainment media function, The environmental health journalist environmental and health issues. and how informed users can identify has dazzling delivery speeds in the newer good from bad information. The scrutiny digital world of the Internet, but the ethi- inaccurate press reports. open website is another, but slower, ap- of good and bad information is greatly cal concerns are that much greater. The Misinformation is always a problem, proach. helped by publications and websites that natural check points in reporting, writ- but is compounded with the ease of the Another ethical concern in this Inter- provide solid media criticism. In the ing and presenting stories in newspapers Internet as a megaphone for anyone, re- net era is the invasion of privacy that can U.S., you might look at Nieman Reports or magazines allowed for more layers of gardless of training or standards, sending occur when medical records and other of Harvard University (www.niemanre- careful review—with the reporter, the out incorrect information into the blogo- personal data are too easily gathered in ports.org) and the related websites of the editor and the copy editor checking and sphere. One advantage with the Internet the aggregate with computer-based ap- Nieman Foundation; Columbia Journal- double checking work for accuracy and is the ability to quickly send out correc- proaches. Environmental health and ism Review (www.cjr.org) and related clarity. With the Internet, these backstops tions. The challenge is to see that there is medical journalists can gather thousands, sites at Columbia University Graduate may increasingly disappear. Newspapers enough peer and professional pressure to even millions, of reports and files, and School of Journalism; American Journal- are cutting back on copy editors or even make corrections in a timely fashion. sometimes the individual, his or her fam- ism Review at the University of Maryland disbanding newsrooms for economic In the current debate within the United ily and children may be vulnerable to pri- School of Journalism (www.ajr.org), and reasons. “Mojos” or mobile reporters, op- States for a major overhaul of health in- vacy invasion. Policy must be decided at Quill Magazine of the Society of Profes- erating at the scene, at home or in their surance, misinformation has been a seri- a news organization that addresses how sional Journalists, (www.spj.org). The autos may compose and send a text story ous problem with deliberate distortions, to use CAR (Computer-Assisted Report- Poynter Institute ( www.poynter.org), The instantly over the Internet along with often fueled by extremist ideology over ing) as a tool, not a weapon intruding on Committee of Concerned Journalists and photos and video. the role of government vs. the private sec- privacy. the media studies reports found at the It is important for online journalists to tor. Organizations such as the Annenberg Ethical codes and standards must be Pew Center for the Press and the People be rigorously trained and embrace ethical Public Policy Center at the University of reviewed periodically at a news organi- are other good sources worth searching standards that value caution in what may Pennsylvania offer an antidote to poison- zation in order just to keep up with the on the Internet. instantly go out to a global audience. With ous misinformation through its service: changing conditions brought about by Internationally, many press and media environmental health reporting, incor- www.factcheck.org. In a clear, concise advances in technology. For instance, the organizations provide useful and often rect or sensationally worded facts might format it sets forth competing claims, disease with which anyone can snap a cell compelling information on press perfor- trigger panic during a health crisis or in sects and analyzes assertions, and sets the phone photo or record video and then in- mance and safety. Look for instance at the aftermath of a devastating hurricane record straight. It also includes complete stantly put it out on the Internet should the Reporters Without Borders for Press or tsunami when entire populations are sources on which it based its conclusions put new limits on just how vivid or intru- Freedom website (www.rsf.org) and its stressed. Massive crowds may incorrectly so that you can connect to the hyperlinks sive images of suffering and death should September 2009 report: “The Dangers for flee from perceived dangers, make pan- for the full picture. We have here a model be used by news organizations (which Journalists Who Expose Environmental icky decisions on evacuation, or riot over for the Internet self-correcting errors of increasingly encourage people to send in Issues.” scarce water, food and medical supplies. reporting. The Wikipedia approach in photos and video from the scene). IMPROVING ENVIRONMENTAL In a matter of hours needless death and which many people reviewing, comment- We all live downstream when it comes HEALTH JOURNALISM THROUGH destruction may result from sensational, ing, refining and correcting an item on an to news and information flowing toward COOPERATION WITH THE SCIENCE us from the Internet and we are vulner- AND HEALTH COMMUNITY able to sources that muddy or poison this In this increasingly complex world of Save these dates! water. We need brand names we can trust environmental health and medical jour- when it comes to supplying news and in- nalism, it is the obligation of both tradi- Spring formation. This means knowing that the tional news media and the emerging new- news comes from reporters and editors er media formats of the Internet to pro- Press Night who honor professional standards, and vide news and information that is timely, Banquet Honoring Editorial & Photography are subject to rebuke and punishment for clear, accurate, carefully researched, criti- Contest award winners Honoring Advertising Award Winners violating these standards. The sources of cally analyzed, free of technical jargon, Thursday, April 8 Friday, April 23 the information must be impartial, not presented in compelling human terms 5 pm — Cocktail reception Awards6 pm — Cocktail Reception from medical and health research com- and accessible to the general population. 6 pm — Banquet Dinner 7 pm — Banquet Dinner munities beholden to pharmaceutical Emphasize “news you can use.” Trenton Marriott at Lafayette Yard Trenton Marriott at Lafayette Yard companies for research grants or “perks.” The news media must preserve their role The reporters and editors must be free of — Continues on Page 14 Page 12 • February 2010 • InPrint

CCNJ Mid-Atlantic For information about New Jersey’s largest manufacturing industry, call the: Fleet of 24-ft. Trucks & Cargo Vans 609/570-4130 700 Horizon Drive Chemistry Council Cell 609/306-2523 Hamilton, NJ 08691 Joseph Paci, Owner Fax 609/570-4075 of New Jersey Warehouse & Offices: [email protected] www.chemistrycouncilnj.org David Weinstein 435 East Main Street, Suite 101, Denville, NJ 07834 Manager, Public & 150 West State Street (609) 392-4241 Phone: 973-659-3336 x 202 • Fax: 973-659-1166 Government Affairs Email: [email protected] Trenton, NJ 08608 fax (609) 392-4816 Member [email protected] NJPA NJPA Associate Members

A.F.L. Web Printing The Associated Press CBA Industries Inc. Evergreen Printing Company Jersey Central Power & Light / Monmouth University 2 Executive Drive 50 West State Street, Suite 1114 669 River Road 101 Haag Avenue, PO Box 786 FirstEnergy Corporation Department of Communication Voorhees, NJ 08043 Trenton, NJ 08608 Elmwood Park, NJ 07407 Bellmawr, NJ 08031 300 Madison Avenue 400 Cedar Avenue (856) 566-1270 (609) 392-3622 (201) 414-5200 (856) 933-0222 PO Box 1911 West Long Branch, NJ 07764 Fax (856) 566-0110 Fax (609) 392-3531 Barry Schiro Fax (856) 933-2972 Morristown, NJ 07962-1911 732-571-3635 www.aflwebprinting.com www.ap.org/nj [email protected] www.egpp.com (973) 401-8097 www.monmouth.edu Mark Henderson Andrew Fraser John Dreisbach Fax (330) 315-8941 Don R. Swanson [email protected] [email protected] The College of New Jersey [email protected] www.firstenergycorp.com [email protected] Sandy Theo Sally Hale PO Box 7718 Ronald Morano [email protected] [email protected] Trenton, NJ 08628 The Gazette Newspaper [email protected] Montclair State University Darrin Forchic (609) 771-2793 343 Boulevard One Normal Avenue [email protected] Bartash Printing, Inc. Fax (609) 637-5112 Hasbrouck Heights, NJ 07604 Journal Register Company Montclair, NJ 07043 5400 Grays Avenue www.tcnj.edu (201) 288-8656 790 Township Line Road (973) 655-4334 AAA Mid Atlantic Philadelphia, PA 19143 Donna Shaw Fax (201) 288-7215 Suite 300 Fax (973) 655-7382 700 Horizon Drive (215) 724-1700 [email protected] Fritz Rethage Yardley, PA 19067 www.montclair.edu Hamilton, NJ 08691 Fax (215) 724-3313 [email protected] (215) 504-4200 Paula Maliandi (609) 570-4130 www.bartash.com Community News Service LLC Fax (215) 867-2172 [email protected] (609) 587-7345 Michael Karff, Account Executive Hamilton Post, Ewing Observer, HarrisonRand www.journalregister.com www.aaa.com [email protected] Trenton Downtowner, Lawrence 6823 Bergenline Avenue Scott A. Wright New Jersey Association of David Weinstein Eric Roberts, Director of Sales Gazette, Robbinsville Advance, Guttenberg, NJ 07093 [email protected] School Administrators [email protected] [email protected] Hopewell Express (201) 869-7555 920 West State Street 2 Princess Road, Suite 1G Fax (201) 861-5609 Kean University Trenton, NJ 08618 AAA New Jersey The Beacon Lawrenceville, NJ 08648 www.harrisonrand.com 1000 Morris Avenue (609) 599-2900 Automobile Club 597 Valley Road (609) 396-1511 Daryl Rand Hutchinson Hall, 2nd Floor Fax (609) 599-9359 1 Hanover Road, PO Box 698 Clifton, NJ 07013 Fax (609) 396-1132 [email protected] Union, NJ 07083-0411 www.njasa.net Florham Park, NJ 07932 (973) 279-8845 www.communitynewsnj.com (908) 737-3410 Anne Gallagher (973) 245-4864 Fax (973) 279-2265 James Griswold ICAP Delivery, Inc. Fax (908) 737-4636 [email protected] Fax (973) 377-5849 www.patersondiocese.org [email protected] 435 East Main Street, Suite 101 www.kean.edu www.aaa.com Richard Sokerka Tom Valeri Denville, NJ 07834-2533 Audrey Kelly New Jersey Broadcasters Karen H. McVeigh catholicbeacon@patersondiocese. [email protected] (973) 659-3336 [email protected] Association [email protected] org Fax (973) 659-1166 348 Applegarth Road The County Seat Joseph Paci Kreischer Miller Monroe Township, NJ 08831- AbitibiBowater Brown & Connery LLP 77 Hudson Street, 2nd Floor [email protected] 100 Witmer Road 3738 41 Apple Orchard Lane 360 Haddon Avenue Hackensack, NJ 07601 Horsham, PA 19044 (609) 860-0111 Trumbull, CT 06611 PO Box 539 (201) 488-5795 Ingersoll-Rand Company (215) 441-4600 Fax (609) 860-0110 (203) 966-5183 Westmont, NJ 08108 Fax (201) 343-8720 1 Centennial Avenue Fax (215) 672-8224 www.njba.com Fax (203) 966-6872 (856) 854-8900 Gail Zisa Piscataway, NJ 08855 www.kmco.com Paul S. Rotella, Esq. www.abitibibowater.com Fax (856) 858-4967 [email protected] (732) 652-6712 Edward Hege [email protected] Andrew Mickool www.brownconnery.com www.irco.com [email protected] [email protected] Stephen DeFeo The Criterion News Advertiser Paul Dickard New Jersey City University [email protected] 87 Forrest Street, PO Box 4278 [email protected] Kruger Pulp & Paper Sales, Inc. Office of Public Information Advocate Publishing Corp. Metuchen, NJ 08840-4278 107 Country Club Drive 2039 John F. Kennedy Boulevard The Catholic Advocate, NJ Camden County Woman (732) 548-8300 Insurance Council Rochester, NY 14618 Jersey City, NJ 07305-1597 Catolico PO Box 2800 Fax (732) 548-8338 of New Jersey (585) 385-0027 (201) 200-3426 171 Clifton Avenue, PO Box 9500 Cinnaminson, NJ 08077 Christopher Crane 820 Bear Tavern Road, Suite 303 Fax (585) 385-0028 Fax (201) 200-2168 Newark, NJ 07104 (877) 403-4334 [email protected] Ewing, NJ 08628-1021 www.kruger.com www.njcu.edu (973) 497-4201 Fax (877) 777-9239 (609) 882-4400 Rick Rumble Ellen Wayman-Gordon Fax (973) 497-4192 www.camdencountywoman.com Direct Printing and Mailing Fax (609) 538-1849 [email protected] Assistant Vice President www.rcan.org/advocate Ingrid Edelman, Publisher Services www.icnj.org for University Advancement, Marge Pearson-McCue [email protected] 45 Dutch Lane Magdalena Padilla Little India Public Information & [email protected] Ringoes, NJ 08551 [email protected] 350 Fifth Avenue, Suite 1826 Community Relations Cape Publishing, Inc. (908) 806-3700 New York, NY 10118 [email protected] Amandla 513 Washington Street Fax (908) 806-7670 Insurance Specialties (212) 560-0608 PO Box 7030 WOB Cape May, NJ 08204 Jack O’Rourke Services, Inc. Fax (212) 560-0609 New Jersey Council of County West Orange, NJ 07052 (609) 898-4500 [email protected] 2370 York Road, Suite D-4 www.littleindia.com Colleges (866) 262-6352 Fax (609) 898-3585 Jamison, PA 18929 Rachelle Mehra Kucera 330 West State Street Ernest Kwabena Opong www.capemay.com Dow Jones Newspaper Fund (215) 918-0505 [email protected] Trenton, NJ 08618 [email protected] Bernard Haas PO Box 300 Fax (215) 918-0507 (609) 392-3434 [email protected] Princeton, NJ 08543-0300 Toll free: (800) 533-4579 Latinos Unidos de Nueva Fax (609) 392-8158 (609) 452-2820 Ken Smith Jersey www.njccc.org Fax (609) 520-5804 [email protected] 190 Hickory Road, Box 1082 Jacob C. Farbman www.newspaperfund.org Jackson, NJ 08527 [email protected] Richard Holden (732) 534-5959, Fax (732) 942- New Jersey Dental Association [email protected] 6633 1 Dental Plaza www.lunj.net North Brunswick, NJ 08902 Jorge A. Rod (732) 821-9400 [email protected] www.njda.org Eric R. Elmore Metro Creative Graphics, Inc. [email protected] 519 Eighth Avenue New York, NY 10018 New Jersey Education WithumSmith+Brown (800) 223-1600 Association John K. Tiene A Professional Corporation Fax (212) 967-4602 180 West State Street Certified Public Accountants and Consultants www.metrocreativegraphics.com PO Box 1211 Vice President, Strategic Business Gwen Tomaselli Trenton, NJ 08607-1211 Initiatives & Corporate Relations [email protected] (609) 599-4561 One Spring Street William R. Hagaman, Jr., CPA Fax (609) 392-6321 tel: 908.696.5715 131 Morristown Road New Brunswick, NJ 08901 James J. Decker, CPA www.njea.org cell: 609.923.5280 PO Box 622 Tel: 732.828.1614 Partners www.withum.com Steve Wollmer, Director of fax: 888.652.8684 Basking Ridge, NJ 07920 Communications [email protected] www.njsi.com [email protected] InPrint • February 2010 • Page 13 Obituary Kerry McKean Kelly Vice President, Communications and Member Services

New Jersey Education Association Steven Lovelady, editor 180 West State Street Tel.: (609) 599-4561 former Inquirer writer new JerSey HoSPital aSSoCiation Steven Lovelady, 66, a P.O. Box 1211 Fax: (609) 392-6321 former Philadelphia In- who worked with him at Trenton, NJ 08607-1211 quirer managing editor Campaign Desk. [email protected] ■ whose sharp work helped Mr. Lovelady grew up Media Relations: (609) 275-4069 Fax: (609) 275-4273 760 alexander road ■ Cn–1 ■ Princeton, nJ 08543-0001 earn Pulitzer Prizes, died in Worland, Wyo., and Steve Wollmer Kathy Coulibaly Steve Baker Christy Kanaby www.njha.com of cancer on Jan. 15 in Key delivered newspapers on West, Fla. He died under his bicycle in 30-below- hospice care. He and his zero weather, as he re- wife, Ann Kolson, had counted in a humorous NJPA Associate Members driven from their home piece. He graduated from in New York City so he the University of Mis- New Jersey Hometown The Positive Community Rowan University Wal-Mart could spend his last days souri School of Journal- 36 Voorhis Place 133 Glenridge Avenue The Whit 8 Chicago Street at his beloved vacation ism in 1965, and went to Ringwood, NJ 07456 Montclair, NJ 07042 Student Center Asbury Park, NJ 07712 (201) 602-9168 (973) 233-9200 208 Bruce Hall (732) 695-0354 home in the Keys. The Wall Street Journal. Fax (973) 556-1114 Fax (973) 233-9201 201 Mullica Hill Road Fax (732) 695-0213 “His talent as an editor, There he was responsible www.njhometown.com www.thepositivecommunity.com Glassboro, NJ 08028 Steven Restivo as a journalist, and an art- for honing the highly Philip White, Editor Adrian Council (856) 256-4359 [email protected] Hugh Weiss, Webmaster [email protected] Fax (856) 256-4439 W.B. Grimes & Company ist, was transformative … readable front page sto- www.rowan.edu 276 Springbrook Trail for many of us in terms ries that were a hallmark New Jersey Hospital PrimeTimes in New Jersey Carl Hausman Sparta, NJ 07871 Association PO Box 2507 [email protected] (973) 729-2973 of how we understood of the newspaper. His ex- 760 Alexander Road, PO Box 1 Warren Point Station Fax (973) 729-2973 the craft of journalism,” traordinary eye became Princeton, NJ 08543 Fair Lawn, NJ 07410 Rutgers, The State University Kent Roeder legendary and, at 29, he (609) 275-4069 (201) 803-7160 of New Jersey [email protected] wrote former Inquirer Fax (609) 275-4273 Fax (201) 791-3394 School of Communication and editor Maxwell King. was among the first peo- www.njha.com Jerry Jastrab Information (SC&I) West Windsor-Plainsboro Mr. Lovelady worked ple Roberts hired when Kerry McKean Kelly [email protected] 4 Huntington Street News [email protected] New Brunswick, NJ 08901 12 Roszel Road, Suite C-205 closely with Donald he took over at The In- Publishers Circulation (732) 932-7500, ext. 8013 Princeton, NJ 08540 Barlett and James Steele, quirer in 1972. New Jersey School Boards Fulfillment Inc. Fax (732) 932-6916 (609) 243-9119 Brilliant editor Association 22 West Pennsylvania Avenue www.comminfo.rutgers.edu Fax (609) 243-9020 The Inquirer’s legendary 413 West State Street Suite 505 Jorge Reina Shement Richard Rein investigative team. They “He really single-hand- PO Box 909 Towson, MD 21204 [email protected] [email protected] credit him with shaping edly transformed the way Trenton, NJ 08605-0909 (410) 821-4545 (609) 278-5202 Fax (410) 583-1578 Scarinci & Hollenbeck White Birch Paper Company their two Pulitzer Prize- a lot of young reporters Fax (609) 695-0413 www.pcfcorp.com 1100 Valleybrook Avenue 23-05 Watkins Avenue winning series on ineq- thought of stories,” said www.njsba.org Jerry Giordana Lyndhurst, NJ 07071 Fair Lawn, NJ 07410 Frank Belluscio [email protected] (201) 896-4100 (201) 921-0339 uities in the tax system, William Marimow, editor [email protected] Fax (201) 896-8660 Fax (201) 791-4223 as well as two national of The Inquirer, who was Publishing Group of America Thomas Cafferty Dick Tabbachino magazine awards they among the reporters Mr. NJ.com American Profile, Relish, Spry [email protected] dicktabbachino@ 30 Journal Square 341 Cool Springs Boulevard Nomi Lowy whitebirchpaper.com won later at Time, where Lovelady influenced. Jersey City, NJ 07306 Suite 400 [email protected] and Mr. Lovelady was also “As an editor, Steve was (201) 459-2822 Franklin, TN 37067 Lauren James 80 Field Point Road, PO Box 3443 Fax (201) 418-7686 (615) 468-6000 [email protected] Greenwich, CT 06830 their editor. one of a kind,” said Bar- Barbara Chodos Fax (615) 468-6100 (203) 661-3344 “Steve was a great con- lett. “He had no equal. [email protected] www.americanprofile.com Seven Mile Times and Fax (203) 661-3349 ceptual editor, capable of www.relishmag.com Creative LLC Leighton Jordan He could reduce the NorthJerseySports.com www.spryliving.com Seven Mile Times, Sea Isle Times leightonjordan@whitebirchpaper. turning the complicated most complex subject to 117 Fort Lee Road, Suite A10 Steve Smith 3289 Ocean Drive, PO Box 134 com into something simple, a sentence, and he did his Leonia, NJ 07605 [email protected] Avalon, NJ 08202 (201) 944-9695 (609) 967-7707 Withum, Smith & Brown, CPA usually with a bold word best editing by scribbling Fax (201) 944-0842 Red Hot Community Fax (609) 967-7710 One Spring Street or phrase,” said Steele. notes to us on the back of www.northjerseysports.com Publishing Company www.sevenmiletimes.com New Brunswick, NJ 08901 Gregg Carbone 20 Broad Street, Suite R www.seaisletimes.com (732) 828-1614 “With his irreverent sense envelopes or napkins.” [email protected] Red Bank, NJ 07701 Monica Coskey Fax (732) 828-5156 of humor, he was born to But Mr. Lovelady was (732) 933-4959 [email protected] www.withum.com be in the newsroom of a loath to draw attention to PolitickerNJ.com Fax (732) 936-0415 Bill Hagaman Poligravity Media, LLC www.redhotcompany.com Strategic Content Imaging [email protected] big newspaper.” himself. “He was brilliant, 915 Broadway, 9th Floor Claudia Ansorge, President 374 Starke Road “Steve Lovelady was but he … never sought New York, NY 10010 [email protected] Carlstadt, NJ 07072 Wrubel Communications (212) 755-2400 (201) 935-3500 12-32 River Road, PO Box 1311 a magician,” said James the limelight or credit,” Fax (212) 753-2521 Rider University Fax (201) 935-4431 Fair Lawn, NJ 07410 Naughton, a former In- said Arlene Notoro Mor- www.politickernj.com 2083 Lawrenceville Road www.sciimage.com (201) 796-3331 quirer executive editor. gan, a former Inquirer Christopher Barnes Lawrenceville, NJ 08648-3099 Keith Puzio Fax (201) 796-5083 [email protected] (609) 896-5192 [email protected] Charlie Wrubel He said Mr. Lovelady’s editor who is now associ- Fax (609) 895-5440 [email protected] talent seemed so easy that ate dean at the Columbia www.rider.edu Dan Higgins The Inquirer’s owners had School of Journalism. [email protected] little appreciation that he “Not many editors … can was a mastermind behind match him.” many of the 17 Pulitzers Mr. Lovelady is sur- the paper won under edi- vived by his wife, a former tor Gene Roberts Jr. Inquirer writer; daugh- Mr. Lovelady’s signa- ters Sara and Stephanie, A special thank you! Holes in ture response to weak and two grandchildren. your staff? writing was, “My eyes A memorial service will to the businesses & organizations on this page glazeth over,” recalled be held in the spring. We can help! for sponsoring InPrint. Susan Q. Stranahan, a — The Philadelphia Inquirer Place your Help Wanted ad in InPrint & on our website To advertise here, — njpa.org INPrint wants to hear from you! please contact Catherine Langley: To advertise, contact Please send news about your employees (current and (609) 406-0600 x17 • [email protected] Catherine Langley former), new products, promotions, and other interesting (609) 406-0600 ext. 17 [email protected] changes to: Catherine Langley — [email protected] Page 14 • February 2010 • InPrint Aumente on new media, health news and the environment Continues from Page 11 • Major investigative or enter- icy and political steps needed to news and information to the into their lives. Environmen- of providing objective, unbiased prise reporting projects that implement sound environmen- news media from the govern- tal health journalism should be reports that contribute to public are planned from the outset to tal health actions through better mental, corporate and nongov- one priority—with tremendous understanding and wiser public include environmental health media reporting. ernmental sector. implications for how we will policy. They must continue their experts who not only provide Utilize the Internet and newer Society is at a major crossroad formulate public policy and also role as watchdog, ferreting out background and guidance, but media formats to develop ad- as it confronts newer media and make individual decisions affect- wrongdoing, while also adhering also cooperate in the prepara- vanced forms of continuing Internet formats that affect every ing ourselves, our loved ones and to the best ethical standards and tion of articles, commentary education accessible to environ- aspect of how news and infor- friends. self-policing of themselves. With or the design of multimedia mental health journalists, and mation are delivered, and how Copyright by this said, there are many ways to presentations via the Internet. programs for those who provide people access it and incorporate Jerome Aumente, 2009 bridge the gap with the scientific • University curriculum devel- and environmental health com- opment that encourages dual munities in a spirit of coopera- majors in journalism and com- tion with the news and informa- munications studies with con- Check your coverage of sensitive issues tion professions. centration in the health, medi- By Jim Pumarlo reported if newspapers are to A newspaper receives word from We saw earlier [in part 1 of cal, biological and environ- How many editors have faced represent themselves as a living an elementary school student this report, published last month mental sciences. Internships complaints about reporting bad history of their home towns. Re- that a high school teacher lost all in InPrint and available on the and joint theses that value and news — or, put another way — porting these stories in a respon- his fingers in a lab experiment — NJPA website: njpa.org], the encourage such crossovers. making an uncomfortable news sible fashion is a requisite for the “news” is spreading quickly. fine articles that resulted from • Opportunities for environ- decision? Pressed by a reader community newspapers to re- An investigation reveals that the investigative reporters at USA mental health journalists to for the rationale, you’ve replied, main relevant, especially during teacher lost a finger tip. A re- Today cooperating with special- observe government, nongov- “That’s our policy,” or “It doesn’t these rapidly changing times. sponsible article sets the record ists from the universities in the ernmental and research op- meet our guidelines.” Yet, in the It’s natural, and healthy, for straight. environmental protection and erations, and for environmen- calm and privacy of your office, newsrooms to pause and con- How would you justify your public health sectors to expose tal health specialists to spend you reflect, “We could have done sider whether readers are served decision to readers? Certain dangerously toxic levels of air time at news media organiza- a better job.” by the reporting of certain news. stories are expected to gener- pollution that endangered school tions. The examples of tough issues Here is one checklist, and some ate reader reaction, and editors children. • Reach out to young people in are numerous, especially in com- accompanying rationale, that should be prepared to answer Here are some thoughts on the high schools and univer- munity newspapers. Stories can advocates the publication of questions. The circumstances ways to improve contact and un- sities and show them the op- range from following teacher ne- challenging stories. might provide excellent fodder derstanding between the envi- portunities available for future gotiations or publishing salaries Is it true? Newspapers rou- for a column to readers. ronmental health journalists and professionals who have mul- of public officials to reporting tinely report why athletes are How would you treat the the scientific and public health timedia journalism skills and business layoffs or interviewing “missing in action” — whether story if you were the subject? communities: a solid grounding in the en- families of homicide victims. due to an injury, a family emer- This question is not intended • Meetings and symposia that vironmental health sciences. Consider three such sensitive gency or a college recruiting trip. to prompt rejection of a story. bring together journalists and Develop special scholarship issues: Sitting on a bench for violating Rather, it’s a reminder to treat environmental health experts and summer study opportuni- • A high school hockey team, school or high school league topics with sensitivity. in a harmonious, non-threat- ties. picked by many to win the rules is equally newsworthy. In the end, fairness and con- ening atmosphere to explore • Pay attention to the emerging state title, opens its season What is the impact of an sistency should be guiding prin- specific concerns and identify cadres of “citizen journalists” without its starting goalie event? It’s standard procedure ciples for any story, and they are mutual problems that must be and invite in selected candi- who is serving a suspension at most schools to call in coun- especially important when deal- solved. dates for the above initiatives. for a state high school league selors in the wake of an untimely ing with sensitive subjects. • Solidify such contacts with Open the gates to the newer violation. The team still wins, death of a classmate, whether the Another element — discus- follow-up programs and ex- communication patterns de- thanks in part to a stellar per- death is due to natural causes or sion — is common to all of these changes via the Internet and veloping around us and inno- formance by a backup goalie other reasons. The death auto- questions in deciding whether web conferencing. Strive for vate. with no varsity experience. matically becomes conversation and what to publish. All deci- concrete results. • Develop environmental health What do you report? in homes. Can newspapers ig- sions are stronger if the options documentation projects for • A city dump truck collides nore the story? are talked about with as many young people, as early as with a motorcyclist, killing the Is the report fair? Teacher sal- individuals as possible — people grammar and high school, to cyclist. A clearly distraught ary negotiations often are emo- within and outside of the news- use the multimedia tools and truck driver crouches at the tional and acrimonious. At the room. Discussion doesn’t mean the Internet to report on local scene, consoled by a passer-by. same time, the salaries can rep- consensus will be developed, and regional issues of environ- Your photographer happens resent 75% of a school district’s but it assures that editors will get mental health. Bring in senior to pass the scene minutes after budget. Newspapers perform a many perspectives before mak- journalists, environmental sci- the collision, capturing the full vital service by keeping a coming a final call. entists and college students as emotions in a photo. Do you munity abreast of contract talks, mentors. publish the photo? giving equal attention to all sides Jim Pumarlo writes, speaks and From Ink on Paper In all this, show the public pol- • An elementary-school boy and issues. provides training on Community commits suicide, apparently Is it a public or strictly pri- Newsroom Success Strategies. He to the Internet is author of “Votes and Quotes: the result of excessive ribbing vate issue? Winner of the Society of Professional A major employer’s A Guide to Outstanding Election Journalists’ 2008 Sigma Delta Chi national Do you get by classmates. The aftermath closing has tremendous eco- Coverage” and “Bad News and Good award for journalism research.The judges said, of this suicide, more so than nomic impact on a community. Judgment: A Guide to Reporting on “A must-have for every journalist’s reading NJPA Notes others we have witnessed in The news begs for explanation Sensitive Issues in a Small-Town wish-list.” Our weekly email newsletter the community, lingers in the and interpretation. Newspaper.” He can be contacted at “NJPA Notes” contains news Will the story make a differ- By retired Rutgers journalism professsor Jerome school. How do you handle www.pumarlo.com. and topics of interest to the story? ence? A newspaper’s attention to Aumente. NJ newspaper people. All of these incidents are being a fatal accident, including a pho- $34.95 hardcover Don’t miss out! Have skills? Seek work talked about in the community. to, can become a springboard for $17.95 paperback To request your copy, email with a classified ad inInPrint and on They have an impact on people. action to install traffic signals at NJPA’s website. 3 months for only $40. To order, go to www.njpa.org and click [email protected]. Include They are sensitive issues. And Call 609-406-0600 ext17 or email your on 150th Anniversary Book. “NJPA Notes” in the subject line. a dangerous intersection. ad to [email protected] they are news. They should be Will the truth quell rumors? InPrint • February 2010 • Page 15

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