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Mercury | Media Kit 2017/8 | 2 Images remain the property of News Corp Australia Photo Credits Richard Jupe, Nicki Davis-Jones, Sam Rosewarne, Luke Bowden Mercury | Media Kit 2017/8 | 3 Contents About the Mercury ���������������������������������������������������������� 4 Sections ��������������������������������������������������������������������������� 5 Why Newspapers ������������������������������������������������������������ 6 Audience ��������������������������������������������������������������������������7 Inserts ����������������������������������������������������������������������������� 9 Mercury ��������������������������������������������������������������������������11 Sunday Tasmanian ��������������������������������������������������������� 13 Creative Solutions ���������������������������������������������������������� 15 themercury�com�au �������������������������������������������������������� 17 Money Saver HQ ������������������������������������������������������������19 Taste ������������������������������������������������������������������������������� 21 Real Estate Guide ���������������������������������������������������������� 23 Pulse ������������������������������������������������������������������������������ 25 Motoring ������������������������������������������������������������������������27 TasWeekend ������������������������������������������������������������������ 29 Tassieliving ��������������������������������������������������������������������� 31 Escape ��������������������������������������������������������������������������� 33 Body & Soul ������������������������������������������������������������������� 35 NewsXtend ��������������������������������������������������������������������37 Features ������������������������������������������������������������������������ 39 Contact us ��������������������������������������������������������������������� 43 Mercury | Media Kit 2017/8 | 4 About the Mercury For over 160 years, the Mercury has been at the forefront of news, public debate and entertainment in Tasmania. As the Voice of Tasmania, we are local, whether in-paper or on-line, the Mercury, through its seven day multi- platform seeks to deliver the best daily combination of local news, sport, weather, entertainment and business coverage. As it informs and challenges, shares cheers and tears, stimulates discussion and action, and records and presents major news events, the Mercury plays a vital role in the fabric of Tasmania. The Mercury has an ongoing commitment to product innovation and section development to suit the changing lifestyles of Tasmanians and to deliver to advertisers specific target markets. As Tasmania’s largest-circulating daily newspaper the Mercury & Sunday Tasmanian have massive reach and influence no matter what audience you are looking to reach. Mercury | Media Kit 2017/8 | 5 Sections THE MERCURY – MON-FRI MONDAY - Money Saver HQ Simple and practical advice on personal finance issues. TUESDAY - Taste Great food & wine featuring delicious recipes. THURSDAY - Pulse Gig Guide, music, stage and screen. THURSDAY - RealEstate Definitive guide to the Tasmanian property market. FRIDAY - Motoring Essential reading for car buyers and motoring enthusiasts. SATURDAY Tasweekend Lifestyle magazine covering arts, books, fashion, food, home and more. SUNDAY TASMANIAN Tassie Living Lifestyle magazine covering food, home, gardening and 7-day TV Guide. Body & Soul A lift-out focused on health, happiness and wellbeing. Escape Travel news and reviews, and the best holiday destinations. Mercury | Media Kit 2017/8 | 6 Why Newspapers? Regional newspapers play a unique and valuable role in regional Australia. Research confirms that regional communities have a close and trusting relationship with their paper, which creates a highly effective advertising environment for businesses with a local presence. Readers rated regional newspaper media, in print and digital formats, as their main: > source of local news > influencer on purchasing decisions > source of information about local stores & services > prompter to go online for more information The research also found that: > Regional consumers are more than three times more likely to make a note of information in a newspaper ad than they are a TV or radio ad. > Regional newspapers are the most engaging medium in the lives of readers, offering advertisers the perfect platform to deliver effective campaigns. > Regional newspapers provide a level of trust that no other media can match, which carries over to trust in the advertising. > Seven in ten readers read most issues of their regional newspaper, and one in three look into their newspaper every day. Source: Think local 2016: Regional Newspaper Report. Research Now, January 2016. Mercury | Media Kit 2017/8 | 7 The Voice of Tasmanian the Mercury offers advertisers integrated campaigns across our two major media platforms allowing you to reach 414,000 readers across print and online every month.* Via our compelling news content the Mercury provides advertisers with an environment where readers are engaged and paying close attention to our content whether in print and or online. TOTAL AUDIENCE* Print + Digital* Mon-Sun Last 4 weeks 414,000 Digital** Mon-Sun Last 4 weeks 290,000 Mercury | Sunday Tasmanian Mon-Sun Last 4 weeks 202,000 DIGITAL** Unique Page Average Visitors Views Session (duration min) Desktop 173,399 2,335,216 10:57 Mobile 220,842 916,051 1:42 Tablet 69,462 533,572 3:29 PRINT*** Average single Mercury M-F Mon-Fri issue readership 88,000 Average single Mercury Saturday Sat issue readership 94,000 Average single Sunday Tasmanian Sun issue readership 77,000 Source: *emmaTM conducted by Ipsos Media CT, People 14+ for the 12 months ending August 2017, Nielsen DRM August 2017, People 14+ Nielsen DRM; Total number of people accessing brand via any platform in the last 4 weeks (Print - last 4 weeks, Digital - last calendar month). **Adobe Analytics August 2017 rolling 12 month average. ***emmaTM conducted by Ipsos MediaCT, People 14+ Average Issue Readership for the 12 months ending August 2017. Mercury | Media Kit 2017/8 | 8 AUDIENCE BREAKDOWN Our audience measurement system (emmatm) allows us to present you with data on anything about our readers - from how many people do yoga, have a pet chook and read the sport section to who goes to a casino, likes gardening and reads the motoring on a Friday. Above is a snapshot of regularly requested scenarios as a quick reference. For more in-depth insights please contact your local sales executive - you’ll be amazed by the possibilities of emmatm. Publications All 14+ Male Female 14-29 30-44 45-64 65+ Mercury (M-F Av)* 88,000 46,000 42,000 14,000 13,000 35,000 25,000 Mercury on Saturday* 94,000 47,000 47,000 17,000 16,000 34,000 27,000 Sunday Tasmanian* 77,000 37,000 40,000 7,000 10,000 33,000 27,000 Mercury | Sunday Tasmanian (M-Sun Net) (L4W) Print only** 202,000 104,000 98,000 44,000 39,000 73,000 46,000 Mercury | themercury.com.au (Digital) (L4W)** 290,000 112,000 178,000 45,000 59,000 123,000 62,000 Mercury | themercury.com.au (Print + Digital) (L4W)** 414,000 197,000 218,000 80,000 86,000 157,000 91,000 Average Issue Readership is the number of people who have read or looked at an average issue of a publication. The definition is based on those who say they have last read a publication within its publication period (i.e. during a week for a weekly, a month for a monthly etc.) for at least two minutes. Print audience in this report is shown as a total over a period of 4 weeks for consistency with Nielsen DRM figures. These print figures are therefore larger than those shown in the separate Print Audience report, which are for a single issue. Measures: Print - emma™; Number of people reading a print version in last 4 weeks Digital - Nielsen DRM; Number of people accessing web site across all devices in last calendar month Total - emma™ / Nielsen DRM; Total number of people accessing brand via any platform in the last 4 weeks (Digital - last calendar month) Source: *emmaTM conducted by Ipsos MediaCT, People 14+ Average Issue Readership for the 12 months ending August 2017. **emmaTM conducted by Ipsos MediaCT, People 14+ for the 12 months ending August 2017, Nielsen DRM August 2017, People 14+ only. Mercury | Media Kit 2017/8 | 9 INSERTS Mercury and Sunday Tasmanian insert Rates Weekdays and Sunday Saturday COST PER 000's COST PER 000's Ex GST Inc GST Ex GST Inc GST Single Sheet $94�90 $104�39 $115�60 $127�16 4 - 8 Pages $98�90 $108�79 $121�70 $133�87 12 - 20 Pages $102�90 $113�19 $126�25 $138�88 24 - 36 Pages $108�25 $119�08 $132�35 $145�59 40 - 50 Pages $114�90 $126�39 $138�40 $152�24 All prices include GST Mercury & Monday Tuesday Wednesday Thursday Friday Saturday Sunday Sunday Tasmanian Country Run Country Run (inc Southern area, exc Metro) 9000 9000 9000 9500 9500 13000 13000 Metropolitan Run Metropolitan Run 23000 23000 23000 24000 24000 30000 28000 Southern Run Southern Run (includes Metro area) 27000 27000 28000 28500 28500 36500 34000 Full Run Total 32000 32000 32000 33500 33500 43000 41000 Our supply figures include a margin for error in case of mechanical failure (which may occur on an irregular basis). These figures are subject to change and current figures should be confirmed at time of booking. Mercury | Media Kit 2017/8 | 10 Newspaper inserted material IS MORE EFFECTIVE THAN LETTERBOX 23% of people who receive letterbox advertising don’t read any of it and 63% read only some of it. 15% of Australians who receive
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    New Vinyl 21-10-2019.Xlsx

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