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Utilising Local Cuisine to Market Malaysia As a Tourist Destination
Available online at www.sciencedirect.com ScienceDirect Procedia - Social and Behavioral Sciences 144 ( 2014 ) 102 – 110 5th Asia Euro Conference 2014 Utilising local cuisine to market Malaysia as a tourist destination Mohd Hairi Jalisa,* , Deborah Chea, Kevin Markwellb aSouthern Cross University, Locked Mail Bag 4, Coolangatta QLD 4225, Australia bSouthern Cross University, Military Road (PO Box 157), East Lismore NSW 2480, Australia Abstract Travelling to a tourism destination can be made more exciting by experiencing the local cuisine. The variety of cooking methods and colourful ingredients blend together in a hot wok to create signature dishes of particular cuisines. Nevertheless, a cuisine needs to be clearly defined by definite individual characteristics so it is recognised. The primary objective of this study is to understand how Malaysian cuisine is used in marketing Malaysia as a tourist destination. Content analysis is used on selected Malaysian cuisine promotional materials such as brochures, travel guides, and webpages to extract relevant data. Results show that “close-up meal” had the highest image count from among the eight categories identified. As for text, ten categories were identified. “Creating desire” topped the list, followed by “sensory appeal”. The Malaysian Government is particular in the details selected for images of and narrative on the local cuisine. As a result, the marketing collateral could provide excitement and help tourists to anticipate the type of food experience that they can find when travelling in Malaysia. Additionally, it could help understanding what Malaysian cuisine is and develop the brand image. © 20142014 ElsevierThe Authors. Ltd. ThisPublished is an open by Elsevier access articleLtd. -
Reappraisal of Sectional Taxonomy in Musa (Musaceae)
TAXON 62 (4) • August 2013: 809–813 Häkkinen • Sectional taxonomy in Musa Reappraisal of sectional taxonomy in Musa (Musaceae) Markku Häkkinen Finnish Museum of Natural History, Botanic Garden, University of Helsinki, P.O. Box 44, 00014 Helsinki, Finland; [email protected] Abstract The present work is part of a continuing study on Musa taxa by the author. Several molecular analyses support accep- tance of only two Musa sections, M. sect. Musa and M. sect. Callimusa. Musa sect. Rhodochlamys is synonymized with M. sect. Musa and M. sect. Australimusa and M. sect. Ingentimusa are treated as synonyms of M. sect. Callimusa. Species lists are provided for the two accepted sections. Keywords Musa; Musa sect. Australimusa; Musa sect. Callimusa; Musa sect. Rhodochlamys; reappraisal; Southeast Asia Received: 12 Mar. 2013; revision received: 2 June 2013; accepted: 13 June 2013. DOI: http://dx.doi.org/10.12705/624.3 INTRODUCTION the species in the genus Musa into four sections proved to be very useful and has, therefore, been widely accepted, viz. M. sect. Linnaeus, in Species Plantarum (1753), was the first to “Eumusa” Cheesman (M. sect. Musa), M. sect. Rhodochlamys assign scientific nomenclature to bananas by describing Musa (Baker) Cheesman, M. sect. Australimusa Cheesman and M. sect. paradisiaca (based on Musa cliffortiana—Linnaeus, 1736, Callimusa Cheesman. 2007) while at the same time establishing the modern botani- Cheesman (1947) indicated that “the groups have deliber- cal nomenclature, which is still in wide use today. Numerous ately been called sections rather than subgenera in an attempt additional species of (wild) bananas have been described since, to avoid the implication that they are of equal rank.” He further which botanists have categorized into sections or subgenera pointed out that his publication “may stimulate investigation based on morphology. -
A Look at Ornamental Bananas Esendugue Greg Fonsah, Richard Wallace, and Gerard Krewer
Why Are There Seeds In My Banana? A Look at Ornamental Bananas Esendugue Greg Fonsah, Richard Wallace, and Gerard Krewer In many parts of the world bananas are a staple food, while in other regions they are a highly valued ornamental plant. Bananas are the fourth most important food crop in the world, and they are also used in many other ways—every part of the plant has value. In addition to the standard dessert bananas, there is another group of species in the banana ge- nus that are much less known in the United States but offer some wonderful options as landscape plants. This group of banana species is known as ornamental bananas. This paper sheds some light on ornamental banana cultivars that provide a tropical atmosphere to gardens in the Southeast region of the United States. Bananas (Musa spp) are the fourth most important group include yellow, purple, pink, red, white, and food crop in the world (Fonsah, Krewer, and Rieger multicolored. This group of bananas has the abil- 2005). In addition, every part of the plant can be ity to add both the tropical effect to the landscape transformed into a valuable by-product. It is used for along with vividly colored blooms produced over a beer production, livestock food, living shade, roof- period of weeks or even months (Wallace, Krewer, ing thatch, and as eco-friendly cooking wraps and and Fonsah 2007a; 2007b; Krewer, Fonsah, and plates in many parts of the world (Krewer, Fonsah, Wallace forthcoming). and Wallace forthcoming; Fonsah and Chidebelu Ornamental bananas of the Rhodochlamys sec- 1995). -
Biodiversity of Bali Banana (Musaceae) and Its Usefulness
CORE Vol.Metadata, 25 No. citation 2, April and similar 2018 papers 47-53 at core.ac.uk Provided by HAYATI Journal of Biosciences DOI: 10.4308/hjb.25.2.47 ISSN: 1978-3019 Biodiversity of Bali Banana (Musaceae) and its Usefulness I Nyoman Rai1,2*, Fenny M. Dwivany1,3, Agus Sutanto4, Karlia Meitha1,3, I Made Sukewijaya1,2, I Nyoman Gede Ustriyana1,2 1Bali International Research Center for Banana, Udayana University, Bali, Indonesia 2Faculty of Agriculture, Udayana University, Bali, Indonesia 3School of Life Sciences and Technology, Institut Teknologi Bandung, Bandung, Indonesia 4Indonesia Tropical Fruits Research Institute, Solok, Indonesia ARTICLE INFO ABSTRACT Article history: Banana (Musa spp.) is one the most important agriculture commodities in Received February 10, 2017 Indonesia. Archeological and molecular evidences suggest that speciation of this Received in revised form November 17, 2017 herb occurred in Indonesia, leading to the high diversity in the archipelago. In Bali Accepted December 20, 2017 Island, banana is not only sought for food but as well as for their symbolic role in religious and cultural ceremonies. However, the high demand for bananas in Bali KEYWORDS: is not yet supported by the adequate production of local farms. This presented Bali banana, study aimed to investigate the diversity of banana cultivars or sub-species in Bali Diversity, and its usefulness to determine preferable cultivars to cultivate. We recorded and biu, characterized 43 banana cultivars in 10 villages that represent the 8 regencies and Utilization, 1 city of Bali province. Out of the 43 cultivars, 7 were highly used and at least Cultural ceremony one cultivar was discovered in each of the studied village. -
Advancing Banana and Plantain R & D in Asia and the Pacific
Advancing banana and plantain R & D in Asia and the Pacific Proceedings of the 9th INIBAP-ASPNET Regional Advisory Committee meeting held at South China Agricultural University, Guangzhou, China - 2-5 November 1999 A. B. Molina and V. N. Roa, editors The mission of the International Network for the Improvement of Banana and Plantain is to sustainably increase the productivity of banana and plantain grown on smallholdings for domestic consumption and for local and export markets. The Programme has four specific objectives: · To organize and coordinate a global research effort on banana and plantain, aimed at the development, evaluation and dissemination of improved banana cultivars and at the conservation and use of Musa diversity. · To promote and strengthen collaboration and partnerships in banana-related activities at the national, regional and global levels. · To strengthen the ability of NARS to conduct research and development activities on bananas and plantains. · To coordinate, facilitate and support the production, collection and exchange of information and documentation related to banana and plantain. Since May 1994, INIBAP is a programme of the International Plant Genetic Resources Institute (IPGRI). The International Plant Genetic Resources Institute (IPGRI) is an autonomous international scientific organization, supported by the Consultative Group on International Agricultural Research (CGIAR). IPGRIs mandate is to advocate the conservation and use of plant genetic resources for the benefit of present and future generations. IPGRIs headquarters is based in Rome, Italy, with offices in another 14 countries worldwide. It operates through three programmes: (1) the Plant Genetic Resources Programme, (2) the CGIAR Genetic Resources Support Programme, and (3) the International Network for the Improvement of Banana and Plantain (INIBAP). -
Collection and Evaluation of Under-Utilized Tropical and Subtropical Fruit Tree Genetic Resources in Malaysia
J]RCAS International Symposium Series No. 3: 27-38 Session 1-3 27 Collection and Evaluation of Under-Utilized Tropical and Subtropical Fruit Tree Genetic Resources in Malaysia WONG, Kai Choo' Abstract Fruit tree genetic resources in Malaysia consist of cultivated and wild species. The cul tivated fruit trees number more than 100 species of both indigenous and introduced species. Among these fruits, some are popular and are widely cultivated throughout the country while others are less known and grown in small localized areas. The latter are the under-utilized fruit species. Apart from these cultivated fruits, there is also in the Malaysian natural forest a diversity of wild fruit tree species which produce edible fruits but are relatively unknown and unutilized. Many of the under-utilized and unutilized fruit species are known to show economic potential. Collection and evaluation of some of these fruit tree genetic resources have been carried out. These materials are assessed for their potential as new fruit trees, as sources of rootstocks for grafting and also as sources of germplasm for breeding to improve the present cultivated fruit species. Some of these potential fruit tree species within the gen era Artocarpus, Baccaurea, Canarium, Dimocarpus, Dialium, Durio, Garcinia, Litsea, Mangif era, Nephelium, Sa/acca, and Syzygium are highlighted. Introduction Malaysian fruit tree genetic resources comprise both cultivated and wild species. There are more than 100 cultivated fruit species of both major and minor fruit crops. Each category includes indigenous as well as introduced species. The major cultivated fruit crops are well known and are commonly grown throughout the country. -
CBD Sixth National Report
SIXTH NATIONAL REPORT OF MALAYSIA to the Convention on Biological Diversity (CBD) December 2019 i Contents List of Figures ............................................................................................................................................... iv List of Tables ................................................................................................................................................ vi List of Acronyms ........................................................................................................................................... vi Foreword ..................................................................................................................................................... vii Preamble ....................................................................................................................................................... 1 EXECUTIVE SUMMARY .................................................................................................................................. 3 CHAPTER 1: UPDATED COUNTRY BIODIVERSITY PROFILE AND COUNTRY CONTEXT ................................... 1 1.1 Malaysia as a Megadiverse Country .................................................................................................... 2 1.2 Major pressures and factors to biodiversity loss ................................................................................. 3 1.3 Implementation of the National Policy on Biological Diversity 2016-2025 ........................................ -
Ethnobotanical Study on Wild Edible Plants Used by Three Trans-Boundary Ethnic Groups in Jiangcheng County, Pu’Er, Southwest China
Ethnobotanical study on wild edible plants used by three trans-boundary ethnic groups in Jiangcheng County, Pu’er, Southwest China Yilin Cao Agriculture Service Center, Zhengdong Township, Pu'er City, Yunnan China ren li ( [email protected] ) Xishuangbanna Tropical Botanical Garden https://orcid.org/0000-0003-0810-0359 Shishun Zhou Shoutheast Asia Biodiversity Research Institute, Chinese Academy of Sciences & Center for Integrative Conservation, Xishuangbanna Tropical Botanical Garden, Chinese Academy of Sciences Liang Song Southeast Asia Biodiversity Research Institute, Chinese Academy of Sciences & Center for Intergrative Conservation, Xishuangbanna Tropical Botanical Garden, Chinese Academy of Sciences Ruichang Quan Southeast Asia Biodiversity Research Institute, Chinese Academy of Sciences & Center for Integrative Conservation, Xishuangbanna Tropical Botanical Garden, Chinese Academy of Sciences Huabin Hu CAS Key Laboratory of Tropical Plant Resources and Sustainable Use, Xishuangbanna Tropical Botanical Garden, Chinese Academy of Sciences Research Keywords: wild edible plants, trans-boundary ethnic groups, traditional knowledge, conservation and sustainable use, Jiangcheng County Posted Date: September 29th, 2020 DOI: https://doi.org/10.21203/rs.3.rs-40805/v2 License: This work is licensed under a Creative Commons Attribution 4.0 International License. Read Full License Version of Record: A version of this preprint was published on October 27th, 2020. See the published version at https://doi.org/10.1186/s13002-020-00420-1. Page 1/35 Abstract Background: Dai, Hani, and Yao people, in the trans-boundary region between China, Laos, and Vietnam, have gathered plentiful traditional knowledge about wild edible plants during their long history of understanding and using natural resources. The ecologically rich environment and the multi-ethnic integration provide a valuable foundation and driving force for high biodiversity and cultural diversity in this region. -
Ethnobotany and Distribution Status of Ensete Superbum (Roxb
Journal of Ayurvedic and Herbal Medicine 2015; 1(2): 54-58 Review Article Ethnobotany and distribution status of Ensete superbum J. Ayu. Herb. Med. 2015; 1(2): 54-58 (Roxb.) Cheesman in India: A geo-spatial review September- October © 2015, All rights reserved Saroj Kumar Vasundharan1, Raghunathan Nair Jaishanker1, A. Annamalai*2, Nediya Parambath Sooraj1 www. ayurvedjournal.com 1 School of Ecological Informatics, Indian Institute of Information Technology and Management (IIITM-K), Trivandrum-695581, Kerala, India 2 Department of Biotechnology, School of Biotechnology & Health Sciences, Karunya University, Coimbatore-641114, Tamil Nadu, India ABSTRACT In view of the ethnomedicinal importance of the Ensete superbum, an endemic species of India, this review is an attempt to introduce the traditional knowledge mapping framework that compiles all available information reported on ethnobotanical uses and distribution status of the species. The study intends to draw attention of scientific communities towards conserving E. superbum and associated traditional knowledge. Keywords: Medicinal Plants, Cliff Banana, Kalluvazha, Rare, GIS. INTRODUCTION The Genus Ensete comprises nine species geographically ranges throughout tropical Africa and Asia. Among these, E. superbum and E. glaucum are reported to occur in India [1]. E. superbum (Roxb.) Cheesman, belongs to the family Musaceae is endemic to the Western Ghats, the Aravalli range and North-Eastern hills of India. They are monocarpic and non-stoloniferous tall herb. The preferred habitats of E. superbum are rocky slopes and crevices (Fig.1). It is popularly known as Cliff Banana... Seeds are especially used in the treatment of diabetes [2], kidney stone [3-6] and leucorrhoea [7-8]. Fruits, flowers and [9-13] pseudostem of E. -
The Improvement and Testing of Musa: a Global Partnership
The Improvement and Testing of and Testing The Improvement The Improvement and Testing of and Testing The Improvement The Improvement and Testing of Musa: a Global Partnership Musa Musa : a Global Partnership : a Global Partnership INIBAP’s Mandate The International Network for the Improvement of Banana and Plantain (INIBAP) was established in 1984 and has its headquarters in Montpellier, France. INIBAP is a nonprofit organization whose aim is to increase the production of banana and plantain on smallholdings by: – initiating, encouraging, supporting, conducting, and coordinating research aimed at improving the production of banana and plantain; – strengthening regional and national programs concerned with improved and disease- free banana and plantain genetic material; – facilitating the interchange of healthy germplasm and assisting in the establishment and analysis of regional and global trials of new and improved cultivars; – promoting the gathering and exchange of documentation and information; and – supporting the training of research workers and technicians. Planning for the creation of INIBAP began in 1981 in Ibadan with a resolution passed at a conference of the International Association for Research on Plantain and Bananas. In May 1994, INIBAP was brought under the governance and administration of the International Plant Genetic Resources Institute (IPGRI) to enhance opportunities for serving the interest of small-scale banana and plantain producers. © INIBAP 1994 Parc Scientifique Agropolis 34397 Montpellier Cedex 5, France ISBN: -
Farmers' Knowledge of Wild Musa in India Farmers'
FARMERS’ KNOWLEDGE OF WILD MUSA IN INDIA Uma Subbaraya National Research Centre for Banana Indian Council of Agricultural Reasearch Thiruchippally, Tamil Nadu, India Coordinated by NeBambi Lutaladio and Wilfried O. Baudoin Horticultural Crops Group Crop and Grassland Service FAO Plant Production and Protection Division FOOD AND AGRICULTURE ORGANIZATION OF THE UNITED NATIONS Rome, 2006 Reprint 2008 The designations employed and the presentation of material in this information product do not imply the expression of any opinion whatsoever on the part of the Food and Agriculture Organization of the United Nations concerning the legal or development status of any country, territory, city or area or of its authorities, or concerning the delimitation of its frontiers or boundaries. All rights reserved. Reproduction and dissemination of material in this information product for educational or other non-commercial purposes are authorized without any prior written permission from the copyright holders provided the source is fully acknowledged. Reproduction of material in this information product for resale or other commercial purposes is prohibited without written permission of the copyright holders. Applications for such permission should be addressed to: Chief Publishing Management Service Information Division FAO Viale delle Terme di Caracalla, 00100 Rome, Italy or by e-mail to: [email protected] © FAO 2006 FARMERS’ KNOWLEDGE OF WILD MUSA IN INDIA iii CONTENTS Page ACKNOWLEDGEMENTS vi FOREWORD vii INTRODUCTION 1 SCOPE OF THE STUDY AND METHODS -
Rich Zingiberales
RESEARCH ARTICLE INVITED SPECIAL ARTICLE For the Special Issue: The Tree of Death: The Role of Fossils in Resolving the Overall Pattern of Plant Phylogeny Building the monocot tree of death: Progress and challenges emerging from the macrofossil- rich Zingiberales Selena Y. Smith1,2,4,6 , William J. D. Iles1,3 , John C. Benedict1,4, and Chelsea D. Specht5 Manuscript received 1 November 2017; revision accepted 2 May PREMISE OF THE STUDY: Inclusion of fossils in phylogenetic analyses is necessary in order 2018. to construct a comprehensive “tree of death” and elucidate evolutionary history of taxa; 1 Department of Earth & Environmental Sciences, University of however, such incorporation of fossils in phylogenetic reconstruction is dependent on the Michigan, Ann Arbor, MI 48109, USA availability and interpretation of extensive morphological data. Here, the Zingiberales, whose 2 Museum of Paleontology, University of Michigan, Ann Arbor, familial relationships have been difficult to resolve with high support, are used as a case study MI 48109, USA to illustrate the importance of including fossil taxa in systematic studies. 3 Department of Integrative Biology and the University and Jepson Herbaria, University of California, Berkeley, CA 94720, USA METHODS: Eight fossil taxa and 43 extant Zingiberales were coded for 39 morphological seed 4 Program in the Environment, University of Michigan, Ann characters, and these data were concatenated with previously published molecular sequence Arbor, MI 48109, USA data for analysis in the program MrBayes. 5 School of Integrative Plant Sciences, Section of Plant Biology and the Bailey Hortorium, Cornell University, Ithaca, NY 14853, USA KEY RESULTS: Ensete oregonense is confirmed to be part of Musaceae, and the other 6 Author for correspondence (e-mail: [email protected]) seven fossils group with Zingiberaceae.