A Global Fashion Group Venture

1 SEA: A PERFECT “STORM” FOR THE RISE OF FASHION

> 550 million people in SEA, 200 Million+ with 440 million in remote Internet population areas; strongly growing swiftly growing middle-class (mainly mobile)

MYR 200 Billion market size of SEA fashion retail market, expected to grow by 7% p.a.

<1% 0 e-commerce share in # of pan-SEA fashion SEA vs. benchmark of >11% e-tailer with focus on across developed markets Fashion, Sports&Lifestyle

2 THREE MEGA TRENDS FUELING THE ECOMMERCE ADOPTION IN SEA

STRONG UPTAKE OF INTERNET USERS

SEA COUNTRIES ARE QUICKLY CATCHING UP TO THE PENETRATION LEVELS OF MATURE ECONOMIES ESPECIALLY WITH MOBILE INTERNET

RISING DISPOSABLE INCOME

GDP IN MOST COUNTRIES IS GROWING MUCH FASTER THAN IN MATURE ECONOMIES; GROWING MIDDLE-CLASS IN MOST COUNTRIES

RISING TRUST IN ONLINE TRANSACTIONS

CONSUMER CONFIDENCE IN ONLINE TRANSACTIONS IS IMPROVING QUICKLY CASH-ON-DELIVERY AS AN ENABLER

3 APAC ECOMMERCE PENETRATION EXPECTED TO ACCELERATE GROWTH

E-Commerce Global Penetration All categories; percentage of total retail

GOLDMAN SACHS ESTIMATES E-COMMERCE PENETRATION TO BE AT 11-15% OF GLOBAL RETAIL SALES BY 2020

‘’CONSUMERS ARE ADOPTING THE ONLINE RETAIL CHANNEL AT AN ACCELERATING RATE: 15% CAGR 2009-12, vs. 10% CAGR 2006-9

GOLDMAN SACHS

Source: Goldman Sachs Chain reaction: Online disruption gains traction March 2013

4 INTERNET & MOBILE PENETRATION ON THE RISE IN SEA

Internet Users as % of the population Mobile Cellular Subscriptions (per 100 people)

INTERNET & MOBILE PENETRATION IS ALREADY VERY SIZEABLE (INT: >ITALY, =CHINA / MOB: >FRANCE)

Data from World Bank, last updated Feb 1 2015

5 HIGH SHARE OF YOUNG POPULATION EXPECTED TO LEAP- FROG MATURE MARKETS IN TERMS OF ECOMMERCE ADOPTION

Population below 35 years % of total population

HIGH SHARE OF POPULATION IN 40 West Europe MALAYSIA BELOW 35 YEARS OLD, PROVIDIND A PLATFORM Australia 47 FOR ACCELERATED GROWTH AS A RESULT OF FAST ECOMMERCE 51 ADOPTION (MAINLY USING MOBILE) China 51

Malaysia 63

Indonesia 70

Philippines 71

Thailand 74

Vietnam 74

Source: comScore (July 2013 Digital Future in Focus)

6 ZALORA GROUP IS PART OF THE NEWLY FORMED GLOBAL FASHION GROUP (GFG)

Russia & CIS Latin America India

Middle East Asia Pacific

7 GFG ADDRESSES A FASHION MARKET OF OVER 330 BILLION EUROS, TARGETING A POPULATION OF 2.5 BILLION

200m+ €75bn 4.2%

50m+ €23bn 0.1% 570m+ €62bn 3.1% 420m+ 1,240m+ €131bn €42bn 1.4% 0.6%

Argentina ᆞ Australia ᆞ Bahrain ᆞ Brazil ᆞ Chile ᆞ Colombia ᆞ India ᆞ ᆞ Kazakhstan ᆞ Kuwait ᆞ Malaysia ᆞ Mexico ᆞ New Zealand ᆞ Oman ᆞ ᆞ Qatar ᆞ Russia ᆞ Saudi Arabia ᆞ 8 Singapore ᆞ Thailand ᆞ UAE ᆞ Ukraine ᆞ Vietnam WHAT IS ZALORA?

ZALORA IS ASIA PACIFIC’s MOST COMPREHENSIVE ‘ ONLINE FASHION AND SPORTS & LIFESTYLE DESTINATION, PROVIDING CONSUMERS WITH AN ENGAGING & PERSONALISED SHOPPING EXPERIENCE, ENHANCED BY EXCEPTIONAL SERVICE LEVEL.

9 ’ ZALORA IS PRESENT IN 7 COUNTRIES IN SEA (AS WELL AS AUSTRALIA/NZ)…

. FOUNDED BEGINNING OF 2012 AS A FULL-PRICE FASHION ECOMMERCE COMPANY HEADQUARTERED IN SINGAPORE

. >2,OOO MEMBERS OF STAFF WITH 300 IN MALAYSIA

. PRESENCE IN ALL MARKETS WITH OWN WAREHOUSES, CUSTOMER SERVICE TEAMS AND LAST MILE DELIVERY FLEETS

. TAILORED BUYING & MARKETING EFFORTS IN ALL COUNTRIES

10 MARKET-LEADER IN ONLINE FASHION IN MALAYSIA

. THE NO.1 ONLINE FASHION RETAILER IN MALAYSIA

. OVER 3.5 MILLION UNIQUE VISITS PER MONTH ON OUR SITE

. MORE THAN 100% GROWTH IN REVENUE Y-O-Y

. LOCAL WAREHOUSING AND CUSTOMER SERVICE OPERATIONS

. >30,000 DIFFERENT PRODUCTS ONLINE

11 WE HAVE A YOUNG AND LOYAL CLIENT BASE

• 70% Female & 30% Male • 70% of customers between 18 to 35 years old, with concentration in 20 to 30 year-olds • Spans full spectrum of income levels, with concentration in middle class • Loves fashion, curated content, and shopping online for the convenience and the service • Spends significant time on mobile

12 CARRYING ALL RELEVANT BRANDS FOR OUR TARGET CUSTOMER

. OUR OBJECTIVE IS TO BECOME THE ONLINE GO- TO DESTINATION FOR FASHION, LIFESTYLE & BEAUTY BY WORKING WITH KEY BRANDS & PARTNERS IN OUR CORE CATEGORIES

. ~300 LOCAL & INTERNATIONAL BRANDS RELEVANT FOR OUR TARGET CUSTOMER; MORE BRANDS TO COME

. >30k RELEVANT PRODUCTS ACROSS ALL CATEGORIES WHICH IS CONTINUOUSLY OPTIMISED TO AVOID “OVERCROWDING”

13 DELIVERING EXCEPTIONAL EXPERIENCE WITH A LOCALISED SERVICE APPROACH

. Local warehouse allowing us to . Own last mile delivery fleet with >30 deliver any product same / next riders across Klang Valley, branded day. More than 95% of orders are as ZALORA, fulfilling daily customer delivered on time orders (faster, more reliable, more flexible) . Cash-on-delivery (more than 35% of all transactions) and all other . In-house local customer service relevant payment methods to teams speaking our customers’ ensure high conversion of “new” language and trained to exceed ecommerce consumers customer expectations. In excess of 40k contacts received every month

14 PERSONALIZATION ACROSS ALL RELEVANT PLATFORMS MAKING ONLINE SHOPPING A REAL EXPERIENCE

Website Social Media >3.5M unique visits/month >1.0m Followers on Social Media

Online In-house experts for SEM, SEO, Display and Affiliates

TV CRM TV spots across major networks Subscriber Base of >1.5 million

Magazine Bloggers Partnerships with Mobile Key Fashion App downloads: Bloggers 1M & Growing

15 SEAMLESS MOBILE EXPERIENCE WITH STRONGLY GROWING VISITS

• CLOSEMOBILE TO 40 %SITE OF VISITS COME FROM MOBILE DEVICES • DEDICATED DEVELOPMENT TEAM FOR APPS AND AWARD WINNING MOBILE WEBSITE • DEVICE AGNOSTIC DESIGN ALLOWS FOR SEAMLESS EXPERIENCE ACROSS ALL PLATFORMS (ANDROID, iOS, DESKTOP, TABLET, PHONE, …) • > 1M APP DOWNLOADS IN MALAYSIA

16 SEA MARKET POTENTIAL ZALORA BACKGROUND OUR VALUE PROPOSITION

CONTACT DETAILS

17 WE ARE HAPPY TO ANSWER ANY QUERIES YOU MAY HAVE

Luca Barberis Managing Director - ZALORA Malaysia [email protected]

ZALORA Malaysia HQ Unit A-5-1, Level 5, Block A Southgate Commercial Centre No. 2, Jalan Dua - Off Jalan Chan Sow Lin 55200

18 19