Press Release Zalora Launches the Exclusive Bag
PRESS RELEASE ZALORA LAUNCHES THE EXCLUSIVE BAG COLLECTION FROM SOMETIME BY ASIAN DESIGNERS AND JASON WU GREY COLLABORATION The Edie tote bag will be available online across Southeast Asia, Hong Kong and Taiwan Kuala Lumpur, 22 May 2018; ZALORA, Asia’s Online Fashion Destination is proud to announce the launch of the exclusive Jason Wu GREY x Sometime by Asian Designers Edie tote bag on 4th June 2018. Available only via the fashion ecommerce platform in Malaysia, Singapore, Indonesia, Taiwan, Hong Kong, and the Philippines, it is the first international designer collaboration by ZALORA and Sometime by Asian Designers. Designed with practicality in mind, the Edie is crafted vertically with three additional compartments. It closes up with a concealed magnetic hardware, ensuring accessibility and convenience. The tote comes in two sizes and is available in six colours ranging from Slipper, Soft Pink, Creme, Orange, Mustard, and Ultramarine. The Edie tote in Ultramarine, will be exclusive to Taiwan to honour Jason Wu’s birthplace. Jason Wu, who is based in New York, cites the bag’s bold colour block details as reflections of Josef Albers’ square paintings. “The inspiration for the Edie tote comes from my love of mid-century art and architecture,” he said. Pairing the old and the new, he also said that the modern silhouette of the bag truly reflects the timeless sensibility of the collection. Bringing the design to life, Sometime’s Head of Product, Nicole W. said that, “Jason Wu is an extraordinary burst of creative energy in the fashion industry. It was our job to make sure that his design continues to inspire bag lovers and at the same time, for our clientele to own exceptional quality bags”.
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