in INNOVATION TRAINING FOR EXECUTIVES

TEL AVIV NONSTOP CITY "If people want to see the future of the world economy, they should look at Tel Aviv – home to hundreds of startups and research centers."

Barack Obama The President of the United States March 21, 2013 Dear Students, China and share many of the same values: they are both ancient cultures with rich traditions dating back thousands of years but which are facing forward and nurturing innovation, creativity and technology. Israel, the ‘Startup Nation’, boasts some of the world’s leading academic institutions and functions as an incubator for Noble Prize winners, groundbreaking researchers, entrepreneurs and visionaries. At the heart of the Startup Nation lies the Startup City, Tel Aviv, Israel's financial and cultural center. Academic institutions in the Greater Tel Aviv area offer high-level, international programs focusing on innovation, technology and management in one of the world’s most vibrant urban centers. We invite you to be a part of Israel's dynamic technology and innovation scene, and hope to host you soon at one of our excellent academic institutions.

Sincerely,

Yaakov Peri Minister of Science, Technology and Space

3 Shalom! As the heart of the ‘Startup Nation’, Greater Tel Aviv is the perfect place to pursue your studies. A hub of academic excellence, the city boasts over 100,000 students in 20 world-class universities and colleges. The city is also one of the most appealing destinations in the world. With 14 kilometers of beaches, 300 days of sun a year, one of the world's most vibrant nightlife scenes and a thriving cultural and artistic life, Tel Aviv is a global city – and a particularly safe and pleasant one. The city has set a strategic goal to increase the number of Chinese students and visiting executives at our academic institutions. For that end, our institutions have created tailor-made programs to meet the needs of Chinese who seek to learn and experience our startup ecosystem. I invite you to be a part of our initiative. We hope to see you among the thousands of international students and academics currently living, studying in and enjoying our city. Sincerely,

Ron Huldai Mayor of Tel Aviv-Yafo

4 Dear Students, Despite the thousands of kilometers that separate vast China from tiny Israel, the two nations share many similar values: both are ancient cultures; both place a high value on education; both are at the forefront of developments in technology and innovation; and both see progress as the key to prosperity and success. In recent years, the bonds between Israel and China have been strengthened. The government of Israel has set the strengthening of its bond with China as a strategic objective, and we are delighted that China has embraced this objective as well. One of the ways we have identified to bring the two nations closer together is through the exchange of knowledge. Many Israelis study Chinese language and culture. Similarly, many Chinese tourists seek to visit Israel. One of the main attractions is the city of Tel Aviv, the beating heart of the Israeli innovation and technology industries. Spending time in Tel Aviv allows one the opportunity to observe up close the processes which have made the city a global hub for entrepreneurship and innovation. This booklet describes the academic and enrichment programs the Greater Tel Aviv area has to offer. Many academic institutions in Greater Tel Aviv have formulated programs designed specifically for senior Chinese executives and students, and we are pleased to see that the number of such visitors is consistently on the rise.

Sincerely,

Matan Vilnai Ambassador of Israel to China

5 Tel Aviv is home to 13 startups per square kilometer - the highest concentration in the world

Tel Aviv Climate: Max. Average temp. 28.3° c Min. Average temp. 14.2° c

Ranked #21 world leading financial Ranked #2 top startup center (GFCI) ecosystem in the world

The city of Tel Aviv-Yafo was founded in 1909 when 66 About visionaries gathered on barren sand dunes along the shores of the Mediterranean and founded what would Tel Aviv become the modern metropolis of Tel Aviv. Today, Tel Aviv is a fusion of old and new, combining one of the world's most innovative technology and innovation hubs with the oldest functioning port in the world. With 14 kilometers of white sandy beach, 300 days of sunshine a year and with the highest concentration of startup companies per capita in the world,

6 80 free WiFi hotspots around the city

Tel Aviv is home to 23% of the hi-tech companies in Israel

14 kilometers of white sandy beach 300 days of sunshine

Tel Aviv is the Nonstop City by every definition. Declared the 'Capital of Mediterranean Cool' by the New York Times and recently named Europe’s leading tech hub by the Wall Street Journal, the city is a magnet for the creative class, who are attracted to both its opportunity and thriving cultural scene. The city, in which startup accelerators, incubators and co-working spaces sit side by side with trendy cafes and restaurants, enjoys a unique free-spirited ambience and a legendary nightlife scene that go hand in hand with its spirit of innovation and entrepreneurship.

7 (TAU) is the largest and the most comprehensive university in Israel, attracting talented students and renowned faculty from around the globe. Ranked among the world’s top 150 universities, TAU has a strong interdisciplinary focus and collaborates closely with many leading institutions. The campus is located in Tel Aviv, the financial, technological and cultural capital of Israel, known for its entrepreneurial atmosphere and large number startup companies.

8 Tel Aviv University

TAU’s short-term programs, taught in English, provide either academic credit or a certificate (diploma studies). Executive Education programs are available in the areas of entrepreneurship, innovation, technology transfer, food safety & security, advanced epidemiology & preventive medicine, and cyber studies. Lahav Executive Education, in TAU’s Unique, tailor-made Recanati Business School, offers business programs unique, tailor-made business programs that combine that combine academic knowledge academic knowledge and practical field experience with and practical field lectures by leading professors from Tel Aviv University, government officials, experience executives and entrepreneurs. Programs focus on entrepreneurship, innovation, technology transfer, renewable energy and more, and the subject matter, duration and syllabus are designed around the customized requests and needs of executive program participants. Contact Recanati programs at [email protected]. (Ongoing programming)

TAU’s Food Safety & Security Executive Education program is 12 days long and combines a multidisciplinary understanding of global food security issues with intensive theoretical and lab courses. (Summer 2014)

TAU’s Advanced Epidemiology and Preventive Medicine Diploma Studies is a week-long executive education program for professionals and students in the fields of public health, medicine, and biology. (Summer 2014)

Orly Fromer Phone: +972-3-640-8741 Director of Business Development email: [email protected] Contact & Academic Relations in Asia http://english.tau.ac.il 9 The Interdisciplinary Center (IDC) Herzliya Executive Education initiates, develops and delivers interdisciplinary, international and interpersonal learning programs that meet the needs of senior managers around the world, combining best in class, cutting edge academic knowledge, with hands on practical experience. We are an elite unit, offering high-standard and tailor made programs lengthen from 3 days to 5 weeks, focusing mainly on Innovation & Entrepreneurship, Governance, Counter terrorism, Sustainability and Leadership.

10 The Interdisciplinary Center (IDC) Herzliya

Situated in the 'Silicon Wadi' or the heart of the entrepreneurial eco-system in Israel, the Interdisciplinary Center (IDC) Herzliya is a gateway between academia and the startup community. A private institute for higher learning, IDC Herzliya prides itself in its commitment to excellence in research and instruction, focus on personal leadership and social responsibility and its entrepreneurial heritage. IDC Herzliya promotes its entrepreneurial ethos with an un-paralleled offering of experiential learning experiences in innovation and entrepreneurship, as well as Governance, Counter terrorism, Sustainability and Leadership.

The campus itself is a hotbed of entrepreneurial activity. The gateway location coupled with the spirit of the place and the fact that many of its alumni are seasoned entrepreneurs, investors and venture capitalists, and its faculty, experienced practitioners and researchers make IDC Herzliya the perfect stopping point on a visit to Israel celebrating the 'Startup Nation' vision and a unique place to study in. We have years of experience hosting academic The campus study tours on campus for courses, workshops and is a hotbed of visits that include panels of business community entrepreneurial leaders from the surrounding eco-system including activity investors and entrepreneurs as well as lectures from leading practitioners and relevant academics. We tailor the visit to the needs of the study tour to make sure they experience and feel the strength and power of the local entrepreneurial eco-system.

The Interdisciplinary Center (IDC) Herzliya is a non-profit organization established for the public good.

Phone: +972-9-960-2857 Fax: +972-9-952-7619 Shelly Gordon Mobile: +972-52-5522957 Contact Head of Executive Education email: [email protected] 11 The Tel Aviv-Yaffo Academic College

The Tel-Aviv Yaffo Academic College operates the StartHub Center for Entrepreneurial Proficiency for degree and non-degree students in the heart of Tel Aviv. Focusing on three domains - hi-tech entrepreneurship, traditional industry entrepreneurship and social entrepreneurship - the StartHub programs balance a theoretical foundation and practical experience, enabling every participant to maximize their capabilities to their fullest potential. Alongside scholars, mentors, practitioners, and investors, StartHub hosts a range of hi-tech entrepreneurs, content experts, ‘intra- preneurs’ and industrial designers. Such diversity and wealth of professionals has made it the first choice for those who want to make a difference. International China-Israel Delegation Home to the Start The StartHub at the Tel Aviv-Yaffo Academic Hub center for College and HubChina at the Dandelion in Beijing entrepreneurial have joined in a collaborative effort to facilitate proficiency entrepreneurship activities and the production of Israel-China joint ventures.

The first cooperation activities will engage between 10 and 20 entrepreneurs from each country who will communicate via video conferences before meeting over a two-week visit to Israel by a delegation of Chinese entrepreneurs seeking to better understand Israel’s ‘Startup Nation’ culture, followed by an Israeli-Chinese exchange hosting package in StartHub and HubChina.

Liat Weiss Shahaf Phone: +972-3-680-3418 Director of External Relations Mobile: +972-50-202-5520 Contact and Resource Development email: [email protected] 12 Levinsky College of Education

The Levinsky College of Education believes in individual attention for each student. Learning in small groups with personal attention and professional staff promises success, enjoyment and fulfillment of potential. Innovation and Entrepreneurship in Education – A Short-Term Program for International Students The International School at the Levinsky A unique new College of Education offers a unique new program designed program designed for leaders in the education for leaders in the system through studies that combine deep education system theoretical knowledge with practice as well as expert educational lectures. The School emphasizes academic excellence, social responsibility and community involvement.

Through the program, participants encounter initiatives and educational leaders, experience the atmosphere in the city of Tel Aviv, and participate in educational tours and cultural events.

The Innovation and Entrepreneurship in Education program is based on the concept of pedagogical innovation and the international horizon of high level academic studies, which will lead graduates to a path of resourcefulness, courageousness, innovation, and modification.

The program is 3 days long and is designed for government officials, businesspeople and others who wish to study and implement innovation education at institutions in China.

The program includes lectures, workshops and visits to educational institutions.

Content themes include entrepreneurship education, leadership development in teaching, learning processes, pedagogy, and advanced digital technology in the service of education.

Dr. Doli Levi Head of the Phone: +972-50-694-4452 Contact International School email: [email protected] 13

The Kibbutzim College of Education

The Kibbutzim College of Education, located in the heart of Tel Aviv, is the largest teacher's college in Israel. It offers a unique course combining topics of entrepreneurship in economics, society and environment. Enterprise for Economics, Society and Environment – An International Course The course combines academic content and theories with independent study, practice, workshops, fieldtrips, and meetings with initiators and entrepeneurs in Israel. Sample course topics include terminology and The largest principle theories; historic development of world teacher's college enterprise; Israeli entrepreneurs – models and in Israel analyses; the entrepreneur – characteristics and motives; social-business enterprises – innovative models; management enterprise – phases of entrepreneurial development. Workshops are held by experts in the field of mentorship of entrepreneurs and organizations like Knowmads of Holland, HUB and Minga of Israel. Sample workshops: • A dynamic and inspirational workshop structured by the Pachamama Alliance Organization exploring the current world position from an environmental, social, and personal perspective. The workshop offers an in-depth observation of the immense crises and opportunities with which we are faced today and motivates participants to overcome obstacles and embark on the journey of enterprise towards environmental, social, and personal change. • A Canvas Model workshop to assist future entrepreneurs in turning an idea into a functioning business from the very first phase of developing each participant's idea based on needs s/he recognizes via the definition of a vision through the strategies and the operational aspects until the stage of implementation. The final course structure, content and lecturers including the duration of the course will be specifically designed for the size and needs of the visiting students and their budget.

Mobile: +972-52-4403424 Dr. Smadar Phone: +972-3-6902395 Contact Donitsa-Schmidt email: [email protected] 15 Afeka College of Engineering

Located in the heart of Tel Aviv’s hi- Afeka offers tech area, Afeka College of Engineering multidisciplinary is one of Israel’s leading institutions platforms for acquiring for engineering studies. Afeka offers knowledge and close multidisciplinary platforms for acquiring industry ties knowledge and close industry ties. 5 Day Certificate Training Programs Large Scale Systems Engineering in an Entrepreneurial Environment (LASSEE) Specially developed for engineers/executives of varied backgrounds to gain tools for upgrading and enhancing their managerial and technical abilities. The program includes: • System Engineering methodologies and tools • Case studies from large-scale Israeli systems development projects • System Engineering in vertical segments (Energy, Service, Infrastructure & Transportation) • SIT (Structured Inventive Thinking) - a structured method for enhancing creative problem solving in engineering design • Internal and external entrepreneurship Intelligent Transportation Systems and Their Applications (ITS) Specially developed to give urban and regional transportation systems professionals and managers state-of-the-art tools and methodologies, the course covers applications made in developed countries over the last 2 decades, and their contribution to efficient, safe and sustainable mobility in a range of applied contexts. The program includes: • Introduction to ITS architecture, technology and vision • ITS applications to urban transport, public transport, motorways, logistics and safety • Emerging R&D concepts in the design of Advanced Traveler Information Systems (ATIS) • ITS services innovation introduced by satellite constellations (e.g. GPS, European GALILEO) • Harvesting traffic information from modern data sources (Cellular, GPS, Bluetooth, Wi-Fi) • Web 2.0 and mobile transportation applications • A visit to a Traffic Control Center in Israel and discussions of real projects

Phone: +972-3-7688669 Alon Barnea email: [email protected] Contact VP Development www.afeka.ac.il 16 The College of Management Academic Studies

The College of Management Academic Studies (COMAS) is Israel’s largest and oldest college, with an expansive network of over 11,000 students, 1,000 faculty members, and 45,000 alumni. COMAS offers career-oriented education for aspiring global leaders. 4 Day International Programs Bio-Medical Management and Innovation in Israel This intensive program includes visits to major Israeli pharmaceutical companies and meetings with key stakeholders in the Israeli bio-med market. COMAS is home to the only MBA program in Israel fully dedicated to bio-medical management. Israel has achieved world recognition Career-oriented as a leading source of innovative life education for aspiring science technologies and products. global leaders Entrepreneurship and Technology in Design:

Introducing FabLab Israel through Design Thinking Participants will work with the unique technology and design thinking process at FabLab Israel in order to develop innovative design solutions to real problems. Tours include visits to major Israeli robotics companies, a world-leading company in 3D printing, and more. FabLab Israel, part of a global network of labs founded by the Center of Bits and Atoms at MIT, is a collaboration between the School of Design at COMAS and the Israeli Center for Digital Art.

Innovation and Production of Local TV Formats for Global Screen Participants will be introduced to the major tools for TV content development. Tours and meetings are with key TV content developers and producers, leading Israeli production companies, and TV channels. This program draws on the strengths of COMAS’ unique Content Development and Editing for Television program for experts in the fields of content development, editing, and management.

Noa David Phone: +972-73-2466417 Director, Office of email: [email protected] Contact International Programs www.colman.ac.il/english 17 College of Law STARTUP TOURS and Business DISCOVER TEL AVIV, FIRST HAND

The College of Law and Business (CLB) is a leading academic institution with an international outlook which prepares students for the challenges presented by globalization and which places a strong emphasis on innovation and entrepreneurial management in a multicultural environment.

CLB offers degrees in Law, Business Preparing the Administration and Accounting and has an next generation of outstanding record in research, teaching and practitioners for graduate salary rankings. CLB's international the challenges of programs are designed to prepare the next the global economy generation of practitioners for the challenges of the global economy. Israel Innovation Tours CLB offers 3 to 5 day Innovation Tours including academic lectures from leading experts, site visits to startups and incubators, meetings with investors and CEOs, enrichment lectures on Israel and the Middle East, and touring and cultural programming in Tel Aviv.

The program is tailored to clients’ specific areas of interest. CLB offers 7 areas of specialization: • Agro-tech • Civilian Defense • Urbanization • Gaming Industry • Renewable Energies • Healthcare • Social Entrepreneurship

Shachar Yanai Director of Phone: +972-54-660-9890 Contact International Relations email: [email protected] 18 STARTUP TOURS DISCOVER TEL AVIV, FIRST HAND

'Start Here - Startup' (1/2 Day Tour) A tour that delves into the 'Startup City,' discovering innovators, entrepreneurs, companies, and accelerators. Go behind the scenes and meet the people who work day and night to make their vision the next big thing.

'Tech, Talent and Tel Aviv' (Full Day Tour) Stroll down Rothschild Boulevard, the focal point of the city’s startup scene and where the extraordinary vision of its founders took shape just over a hundred years ago. Experience the various dimensions and layers of the urban ecosystem – its history, Bauhaus architecture, street art, diverse cuisine, technology companies, and world renowned nightlife.

Tours can be tailored to your interests and specifics.

FOR FURTHER INFORMATION AND BOOKING:

Tel Aviv Global, Tel: 972-(0)3-5166188 email: [email protected]

TEL AVIV NONSTOP CITY TEL AVIV THE STARTUP CITY OF THE STARTUP NATION

TEL AVIV - the Startup City

• Total Area: 51.8 Sq. Km • 14 Km of white sandy beaches • Population: 403,000 Residents • Currency: New Israel Shekel (NIS) • Number of Museums: 23 • Architecture: The world’s largest grouping of Bauhaus buildings • 2003: The year that Tel Aviv became a UNESCO World Heritage Site • 33%: Percentage of city's residents between the ages of 18-35 • 13: The number of startups per square kilometer in Tel Aviv ISRAEL - the Startup Nation

• Israel has the highest density of tech startups in the world. • These startups attract more venture capital dollars per person than any country – 2.5 times the U.S., 30 times Europe, 80 times India, and 300 times China. • Has been ranked second in the world in technological innovation, after the U.S (Deloitte & Touche). • Has more companies on the tech-oriented NASDAQ than any country outside the U.S.

Tel Aviv Global 1, Zeitlin Street +972-(0)3-7253861 Contact Tel Aviv, 64956 [email protected]

TEL AVIV NONSTOP CITY