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Digital Reality Changes Everything

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Digital Reality Changes Everything Digital Reality changes everything Step into the future Henrik Ebbesen Claus Machholdt The potential of “Digital Reality” (VR/ AR/ MR) is to re-imagine reality and allow access to objects, places and people that are out of reach in the real world! Where are we coming from? Personal Computers Work Personal Alt 1970’s World Wide Web Personal Connected 1980’s Smart Phones Connected Everywhere 2000’s Contextual Digital Reality Everywhere Intuitive 2010’s Empathetic Virtual Reality Augmented Reality Mixed Reality AN I M M E R S I VE E XP E R I E NC E OV E R L A Y I N G T H E R E A L W OR L D PU T T I N G O B J E C T S I N T O T H E R E A L W O R L D “VR” creates a digital environment that “AR” overlays digitally-created content “MR” is an experience that replaces the user’s real-world into the user’s real-world environment. seamlessly blends the user’s real-world environment. • Transparent optics, viewable environment environment and digitally-created • Fully rendered, enclosed environment • Aware of surroundings & self content, where both environments • Body & motion tracking • Primarily single display devices can coexist and interact with each other • Consumer & enterprise ready • Advanced sensors for spatial awareness and gesture recognition Alter Immersive Technologies 360° Video CH A N G I N G RE A L I T Y A N E W P E R S P E C T I V E “Immersive Experience” is a deeply-engaging, “360° Video” allows the user to look in every Your multisensory, digital experience, which can direction around him/her be delivered using VR, AR, 360° video, MR • Shot with an omnidirectional camera or a collection of Reality and/or other technologies cameras • User controls the view | Copyright © 2019 Deloitte Consulting LLC. All rights reserved. Digital Reality + Beyond the Glass Augmented Reality O V ER L A Y IN G T H E R EA L W O R L D Mixed Reality P U T T IN G O B J EC T S IN T O T H E R EA L W O R L D Virtual Reality Digital Reality A N IM M ER S IV E EX P ER IEN C E V I R T U A L , A U G M E N T E D , M I X E D 360° Video A N EW P ER S P EC T IV E Immersive Technologies D E E PL Y E N GA GI N G MU L T I - SE N SO RY R EA L IT Y | Copyright © 2019 Deloitte Development LLC. All rights reserved. B U S I N E S S & O P E R A T I O N S Business Prototypes/Pilots Development T E C H N O L O G Y E N A B L E RS Go To Market Alliances & Vendors Investments & Strategy Digital Ecosystem & Value Talent & Chain Reality Locations C E N T E R O F G R A V I T Y Corporate Digital Eminence Development Reality B R A N D A N D M A R K E T I NG Marketing & Conferences Investments Activation & Events toEnable | Copyright © 2019 Deloitte Consulting LLC. All rights reserved. Success! High level, Digital Reality will provide businesses new opportunities… SAVE COSTS IMPROVE PROVIDE NEW PERFORMANCE VALUE Digital Reality Why now ? The hype may be waning, but real opportunity is growing ns o Machine Learning Autonomous Vehicles IoT Platform Smart Robots Blockchain Expectati Natural-Language Question Answering Augmented Reality Virtual Reality INNOVATION PEAK OF INFLATED TROUGH OF SLOPE OF PLATEAU OF TRIGGER EXPECTATIONS DISILLUSIONMENT ENLIGHTENMENT PRODUCTIVITY Time Gartner Hype Curve,2017 The enterprise entry barriers are fading... BATTERY LIFE NETWORK LATENCY MOBILE COMPUTING PRICE POINT APP ECOSYSTEM SOCIAL INERTIA 15 | Copyright © 2018 Deloitte Consulting LLP. All rights reserved. What are the opportunity areas? Digital Reality opportunityareas Connect Know Learn Explore Play Think Collaborate without Augment data and Immerse in training, Bring consumers on a Deliver Digital Reality Evaluate solutions, devise colocation – connect people resources to give analytics, and research, journey of exploration experiences through best practices, build remotely, communicate professionals, engineers, lowering time, risk and across time and content creation, business cases and enable individuals to and designers a new way cost required geography enablement and and determine a long view/interact with the same to do their jobs consumption term vision data/viewpoint See-What-I-See Architecture Immersive Training Augmented Shopping Story Telling Strategy & Vision Holo-presence Maintenance Safety & Compliance Travel & Hospitality Live Events Vendor Assessment Field Services Design Qualification Events & Conferences Location Based Use Case Scoring Repair & Diagnostics Medical Gamification In-Store Experiences Gaming Business Case Equipment Installation Analytics Behavioral Analytics Enhance physical products 360 Ecosystems Immersive Mobility Augmented Catalogs 13 | Copyright © 2018 Deloitte Development LLC. All rights reserved. These industries a currently leaders in enterprise adoption of Digital Reality RETAIL CONSTRUCTION MANUFACTURING EDUCATION • Immersive Training • Augmented Shopping • Architecture • Immersive Training • Storytelling • Live Events • Location Based visualization • Enhance physical products • Gamification • Behavioral Analytics • 360 degree experiences • Maintenance • In-Store Experiences • See-What-I-See • Augmented Catalogs • Field Services • Immersive Training • Repair & Diagnostics • Enhance physical products • Equipment Installation HEALTHCARE GOVERNMENT PHARMA REAL ESTATE • Immersive Training • Immersive Training • Immersive Training • Visualization • Safety & Compliance • Maintenance • Safety & Compliance • Treatment • See-What-I-See • Maintenance • Field Services • Visualization • Repair & Diagnostics | Copyright © 2019 Deloitte Consulting LLC. All rights reserved. Connect & Know Collaborating without co-location - connecting professionals remotely and augment data and resources to give professionals an improved way to do their jobs THINK CONNECT KNOW Digital Reality LEARN EXPLORE PLAY Holo-Presence See-What-I-See Do-What-I-Do Remote Scribing Repair & Diagnostics Maintenance | Copyright © 2019 Deloitte Consulting LLC. All rights reserved. Connect+Know Augmented Reality enhanced workforce Augmenting data and resources to give professionals, engineers, and designers a new way to do their jobs more effectively 9 | Copyright © 2017 Deloitte Development LLC. All rights reserved. Industry Examples Remote assist Machine Maintenance tasks IOT - Digital twin Collaboration with robotic arm The core elements of Augmented Reality Typical Devices for Augmented Reality Hololens 2 • Integrated with Azure • Contextual understanding • Retina scan identifications • Hand-tracking: two-handed fully articulated model, direct manipulation Build for and sold only to enterprise customers Next gen Augmented Reality The industry says it works Study conducted by Boeing showed that AR improved productivity in wiring harness assembly by 25%. And at GE Healthcare a warehouse worker receiving a new picklist order through AR completed the task 46% faster than when using the standard process, which relies on a paper list and item searches on a work station. Additional cases several other firms show an average productivity improvement of approximate 30%. Source: National Training Laboratories, USA And academic research is backing it up In 2018 an extensive field study was performed to find out which technology was more effective at giving remote Four key findings support: AR-enabled remote guidance solution, or a standard video call. 84% prefer remote Positive features highlighted by test subjects: “intuitive”, “gives direct visual guidance to a feedback”, “more possibilities for the expert to guide you”, “pedagogical”, “easy Over 200 people participated. #1 standard video call. to adjust”, “good when there is a language barrier”. None were experts, yet the increases in speed and accuracy they achieved using AR remote guidance was major. How Problem solving is 32 % How much could 32 % faster problem resolution save you? A recent report much would one of your own more found that 82 % of the global industrial companies surveyed had experienced experienced field technician boost their faster with remote #2 guidance than a unplanned downtime in the past three years. performance using the same tool? standard videocall. 50 % fewer errors occured Yes. You read that right. Video calls involved far more trial and error when when using remote solving the test problem. With remote guidance, test subjects saw the #3 guidancecompared to a expert’s hands showing them exactly how to place the right parts, in the right standard videocall. place, in real time. No complex verbal instructions needed. Users perceived remote Perception is everything. When usersfeel they can solve things more efficiently guid- ance as more —they do. Net perceived efficiency, measured as a net promoting score (NPS), #4 efficient than a standard was far higher for remote guidance than a standard video call videocall. Users felt it was helping them more efficiently. And so it became: speed and accuracy were measurablyimproved. Typical Connect+Know use cases in an enterprise setting DRIVERS BENEFITS IMPACT • 10-20% gains in productivity Labor • Transform how workforce captures, reports and shares information • 25% decrease in warehouse picking time (DHL) • 30% decrease in assembly time (Boeing) Productivity • Collaborate to take action near real time, supported by data • 30-50% increase in material handling transaction speed • Decrease in training / ramp-up time for resources Resource & Asset • 10-15% increase in utilization of scarce resources • Reducing downtime of machinery • 5-10% decrease in labor unit rate Efficiency • Decreased time to market for new equipment • Reduction in repair time and expenses • 6% to 10% reduction in error rates (Boeing) Quality • Deliver task-specific and context-specific information in the field to • 10-20% decrease in rework costs ensure conformance to critical processes Safety & Risk • Tracking of users and equipment minimizes accidents • Assessment of impact in progress Management Learn Immerse in training, analytics, and research, lowering time, risk and cost required THINK CONNECT KNOW Digital Reality LEARN EXPLORE PLAY Immersive Training Safety Compliance Certification Gamification | Copyright © 2019 Deloitte Consulting LLP.
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