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Wayne State, Institutional Texts, and Public Rhetoric Michael Mcginnis Wayne State University

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Wayne State, Institutional Texts, and Public Rhetoric Michael Mcginnis Wayne State University Wayne State University Wayne State University Dissertations 1-1-2016 Public Subjects: Wayne State, Institutional Texts, And Public Rhetoric Michael Mcginnis Wayne State University, Follow this and additional works at: http://digitalcommons.wayne.edu/oa_dissertations Part of the Other Communication Commons, and the Rhetoric Commons Recommended Citation Mcginnis, Michael, "Public Subjects: Wayne State, Institutional Texts, And Public Rhetoric" (2016). Wayne State University Dissertations. Paper 1403. This Open Access Dissertation is brought to you for free and open access by DigitalCommons@WayneState. It has been accepted for inclusion in Wayne State University Dissertations by an authorized administrator of DigitalCommons@WayneState. PUBLIC SUBJECTS: WAYNE STATE, INSTITUTIONAL TEXTS, AND PUBLIC RHETORIC by MICHAEL MCGINNIS DISSERTATION Submitted to the Graduate School of Wayne State University, Detroit, Michigan in partial fulfillment of the requirements for the degree of DOCTOR OF PHILOSOPHY 2015 ENGLISH Approved By: Advisor Date © COPYRIGHT BY MICHAEL MCGINNIS 2015 All Rights Reserved DEDICATION This dissertation is dedicated to the memory of two people who I wish could have seen its completion and defense. First, to my grandfather Richard Linville, whose eclectic habits as reader (and hoarder) of books I have inherited, and whose self-evident love of writing and the written word has been and continues to be a model to which I aspire. Second, to my dear friend Ryan Hagerman, whose ravenous appetite and capacity for language I can never hope to match. This work is for the both of them. Excelsior! ii ACKNOWLEDGEMENTS There are obviously far too many people to properly thank (and this dissertation is long enough already), so first let me promise that for every person acknowledged here I am likely forgetting at least a half-dozen others. So to the unduly forgotten and unfairly overlooked, my thanks, and my apologies. My first proper thanks go to Ellen Barton, the director of my dissertation committee. Without Ellen’s confidence in me, this dissertation would not have been finished; without her rigorous and careful reading, it would not have been as strong as it is; without her guidance and direction, it would not have been as rich a learning experience. I thank also the other members of my committee, Richard Marback, Jeff Pruchnic, and Sue Wells. Richard and Jeff both deserve my thanks for their patience (having served on my earlier dissertation committee) as much as for their thoughtful and productive comments on the project. Sue, who joined the committee late in the day, has nevertheless offered careful and attentive readings of this material that have consistently pointed to ways to improve my arguments, and for this she has my ardent gratitude. I would also thank Jenny Rice; although she ultimately had to withdraw from the committee, I am grateful that she volunteered to serve on the committee for as long as she did. These acknowledgements would be incomplete without thanks to the other members of the fascinating and wonderful collection of people in the Wayne State English Department— some who still call Wayne State their institutional home, and some who do not. I’d like to thank the following members of the English Department faculty: Jeff Rice, for making rhetoric and composition enticing in the first place; Jonathan Flatley, for serving on my qualifying exam and prospectus committees; Ruth Ray, for modeling the kind of teacher I hope someday to become; Gwen Gorzelsky and Francie Ranney, for their informed and engaging comments on my iii teaching; Caroline Maun, who as graduate director has made navigating the bureaucratic niceties of completing my degree transparent and graceful; and Richard Marback and Jeff Pruchnic (again!) for many happy hours spent in seminar. I am thankful as well for English Department staff, including Kay Stone and Alisia Taylor, without whom life as a graduate student would have been more confusing than it already is; and Royanne Smith, who knew even when I was an undergraduate that I’d end up here someday. My immense thanks, affection, and gratitude go also to the many friends and comrades I’ve made among Wayne State graduate students and GTAs past and present: Jill Morris, Ellen Donaghy, Jared Grogan, Mark Brown, Kim Lacey, Conor Shaw-Draves, Whitney Hardin, Adrienne Jankens, Derek Risse, Mike Ristich, Clay Walker, Wendy Duprey, Jessica Rivait, and Donora Hillard—all of whom have been welcome companions and colleagues. I would like too to thank a number of friends and associates outside my academic life. I need not specify their contributions, but these individuals all deserve my thanks: Michelle Dunaj, Brian Piscopink, Edward Anderson, Dani Cox, Jennifer Bint, and Devon Hagerman. I want to thank my many acquaintances and friends on Twitter as well. Some of these know me as an academic (Andrew Pilsch, Eric Detweiler, Ryan Milner, and Jonathon Maricle among them) but most know me as either a Muppet or a ghost with a fondness for bad puns and teasing banter. To the #MildSauceCrew, much thanks for their support and camaraderie (Weird Twitter is about the Community!); I especially want to thank Mike (@MrMichaelRose), Vic (@TheVictasticK), Tim (@rappingskeleton), Glenn (@justabloodygame), Rebecca (@somecleverthing), Willow (@angrymolar), Travis (@Prof_Hinkley), Sean (@seandunn76), and Joel (@omically) for their contributions to my online canon. iv Finally, and most especially, my thanks go to my family: my aunts, Kathleen Linville and Barbara St. John, for their love, support, and devotion; and my uncle, Michael St. John, for his love and for many holidays spent in spirited debate. Above all, thanks go to my mother, Deborah McGinnis, without whose love, care, and support both material and emotional none of this could have been possible. v TABLE OF CONTENTS DEDICATION ................................................................................................................................ ii ACKNOWLEDGEMENTS .......................................................................................................... III LIST OF FIGURES ..................................................................................................................... VII CHAPTER ONE: "'ABOUT US:' WAYNE STATE AND ITS PUBLICS" .................................. 1 CHAPTER TWO: “‘A WHOLLY NEW TYPE OF UNIVERSITY:’ WAYNE STATE’S FIRST CENTURY” .................................................................................................................................. 49 CHAPTER THREE: “‘SPECIAL OBLIGATIONS:’ WILLIAM REA KEAST, WAYNE STATE, AND THE URBAN UNIVERSITY IDEAL” .............................................................. 117 CHAPTER FOUR: "'A UNIVERSITY OF OPPORTUNITY:' WAYNE STATE, TECHTOWN, AND THE ENTREPRENEURIAL UNIVERSITY" .................................................................. 177 CHAPTER FIVE: CONCLUSION: THEORY AND METHOD .............................................. 275 REFERENCES ........................................................................................................................... 303 ABSTRACT ................................................................................................................................ 326 AUTOBIOGRAPHICAL STATEMENT ................................................................................... 327 vi LIST OF FIGURES Figure 1: Wayne State “About Us” Webpage (January 2014) ....................................................... 3 Figure 2: Wayne State’s main campus is represented by the shaded area above. .......................... 5 Figure 3: Wayne State “About Us” Page (October 2013) .............................................................. 8 Figure 4: Wayne State and its Publics .......................................................................................... 38 Figure 5: Wayne State “History” Webpage (July 2014) ............................................................... 57 Figure 6: Wayne State’s main campus, circa 1936 (Hanawalt 229) ............................................. 76 Figure 7: Table of Contents, Wayne State Undergraduate University Bulletin 1997-1999 ......... 94 Figure 8: Table of Contents (continued), Wayne State Undergraduate University Bulletin 1997- 1999....................................................................................................................................... 95 Figure 9: TechTown Detroit Webpage (April 2015) .................................................................. 180 Figure 10: TechTown Detroit and Wayne State University ....................................................... 194 Figure 11: Tech One, TechTown’s main office and the former site of GM’s Chevy Creative Services. .............................................................................................................................. 229 Figure 12: TechTown WSU splash page, circa 2003, via the Internet Archive (April 2015) .... 232 Figure 13: TechTown WSU website, circa 2004, via the Internet Archive (June 2015) ............ 243 Figure 14: TechTown WSU website, circa 2005, via the Internet Archive (June 2015) ............ 245 Figure 15: TechTown WSU website, circa 2010-12, via the Internet Archive (June 2015) ...... 249 Figure 16: TechTown Detroit website, circa 2012, via the Internet Archive (June 2015) ......... 251 Figure 17: SWOT City engagement cycle (“TechTown Overview [10 Jan. 2014]” 7) .............. 266 vii 1 CHAPTER ONE: “‘ABOUT US:’ WAYNE STATE AND ITS PUBLICS”
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